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All Journal Jurnal Lanskap Indonesia Jurnal Agribisnis dan Ekonomi Pertanian Jurnal Manajemen dan Agribisnis SOCA: Jurnal Sosial Ekonomi Pertanian MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN JURNAL SISTEM INFORMASI BISNIS Sosiohumaniora Jurnal Sosial Ekonomi Pertanian Jurnal Agro Ekonomi Jurnal Tanaman Industri dan Penyegar JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Manajemen Teori dan Terapan Binus Business Review Jurnal REKOMEN (Riset Ekonomi Manajemen) Caraka Tani: Journal of Sustainable Agriculture Informatika Pertanian Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI Creative Research Journal Jurnal Jamu Indonesia Jurnal Manajemen Jurnal Agro Ekonomi Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Food System and Agribusiness (JoFSA) BEMAS: Jurnal Bermasyarakat Business Review and Case Studies International Journal of Economics, Business, and Entrepreneurship (IJEBE) In Right: Jurnal Agama dan Hak Azazi Manusia Share: Jurnal Ekonomi dan Keuangan Islam Indonesian Journal of Multidisciplinary Science Jurnal Pusat Inovasi Masyarakat International Journal of Agriculture System Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Revenue: Lentera Bisnis Manajemen Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jurnal Hukum Islam Asian Journal of Social and Humanities Indonesian Journal of Jamu
Siti Jahroh
Departemen Manajemen Dan Bisnis, Fakultas Sekolah Bisnis, Institut Pertanian Bogor, Jln. Raya Padjajaran, Kampus IPB Gunung Gede, Bogor 16151, Jawa Barat, Indonesia
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The Effect of Customer Loyalty in Digital Banking Services: Role Satisfaction Factor, Customer Experience and EWOM Pritjahjono; Siti Jahroh; Imam Teguh Saptono
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 9 No. 1 (2023): IJBE, Vol. 9 No. 1, January 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.1.129

Abstract

In the midst of changes in digital technology, customer behavior and the development of he business environment, BCA responds by taking strategic steps and policies in maintaining the excellence of digital banking services based on meeting customer needs through the provision of innovations in digital-based products and services. Attention to customer experience, increasing customer satisfaction and electronic word of mouth (EWOM) creates customer loyalty. This study aims to analyze whether 1) the influence of customer experience, efficiency, trust and ease on customer satisfaction. 2) the influence of customer satisfaction on EWOM. 3) the influence of customer experience, customer loyalty and EWOM towards customer loyal. The sampling technique uses a nonprobability sampling technique with a judgement sampling method. A total of 250 BCA customers and millennials were selected as respondents where the questionnaire survey was conducted from December 2021 to May 2022. Data analysis was performed using the SEM-LISREL analysis tool. The results of this study showed that first, customer experience and ease affected customer satisfaction, meanwhile efficiency and trust did not affect customer satisfaction. Second, customer satisfaction affected EWOM. Lastly, Customer experience and EWOM affected customer loyalty, meanwhile customer satisfaction did not affect customer loyalty. Keywords: digital technology, ease, efficiency, SEM, trust
Business Resilience of Traditional Market During and After Facing Pandemic Covid-19 (Case Study of Cisalak Market) Lokita Rizky Megawati; Siti Jahroh; Annisa Falimantik; Alfa Chasanah
Business Review and Case Studies Vol. 4 No. 1 (2023): BRCS, Vol 4 No 1, April 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.4.1.73

Abstract

Cisalak Market is one of the traditional markets in Depok City which operates for 24 hours every day. Technical Implementation Unit (abbreviated as UPT) as manager of the Cisalak Market has a vision of realizing its market as a center of economic growth in the orderly, clean, beautiful, and comfortable trade sector. Like the traditional markets in general, activities in Cisalak Market are still running normally and are still crowded with buyers. But since the outbreak of COVID-19, market activities have also been limited and caused a decrease in the number of visitors as well as in purchasing power. Community activities had also been quiet due to the massive spread of coronavirus or COVID-19. This situation will affect the performance of Cisalak Market, especially on the amount of income received by traders in the market. This research aims to analyze the resilience of the Cisalak Market business after facing the pandemic issue using a risk management approach. In particular, this study aims (1) to identify the risk and determine risk treatment of the Cisalak Market in the midst of this pandemic and (2) provide solutions that make it possible to be resilient in continuing a business during a post-pandemic period. This study will use fishbone analysis which will formulate the problem, search for the cause, and find the solution. Some respondents will be interviewed such as UPT of Cisalak Market as the market manager and traders in Cisalak Market. This study will find major problems and provide possible solution strategies Keywords: Cisalak Market, fishbone analysis, risk management, risk identification, risk treatment
PREFERENSI PETANI DALAM MENGHADAPI RISIKO PRODUKSI CABAI MERAH KERITING DI KABUPATEN CIANJUR Irawan Wibisonya; Anna Fariyanti; Siti Jahroh
Jurnal AGRISEP JURNAL AGRISEP VOL 18 NO 02 2019 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (544.13 KB) | DOI: 10.31186/jagrisep.18.2.359-370

Abstract

One indication of the risk is fluctuations in production yield. Chili as a superior competitor is the most vulnerable to fluctuations in production. The purpose of this study was to analyze the factors that influence the risk of production and farmers' policies on the risk of production. This research used purposive sampling with 66 farmers sampel size. This research used Just and Pop models which were analyzed using regression analysis and analysis of farmer relationships with utility function models. The results reflected that land area, seeds, fertilizers, pesticides and labor can increase the yield of chili. While the area of land, seeds, fertilizers, labor and planting seasons can increase the risk of chili production. Most farmers have risk takers compared to the potential for chili production.
The Effect of Good Corporate Governance on Company Value Moderated By Integrated Reporting Sandi Permana; Aruddy; Siti Jahroh
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 9 No. 3 (2023): JABM Vol. 9 No. 3, September 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.3.805

Abstract

This research examined the influence of good corporate governance (GCG) mechanisms and their relation to Integrated Reporting (IR) on company value in the BUMN sub-sector, consisting of banking and non-banking. The data used in this study were secondary in the form of time series sourced from the Central Statistics Agency (BPS) and the Indonesia Stock Exchange (IDX) in the period of 2017-2021. The number of companies analyzed in this study was 23 companies. The GCG components analyzed consisted of managerial ownership (KM), institutional ownership (KINS), and independent commissioners (KIND), as well as integrating reporting (IR) as moderating variables. Data processing in this study employed Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach. The findings show that non-bank and accumulative firms, institutional ownership variables, and independent commissioners all have a significant impact on firm value. Meanwhile, in banking firms, the variable of managerial ownership has a significant impact on firm value. The impact of GCG on company value has shifted significantly after being moderated by IR. In banking firms, one variable (KM) has a significant effect on firm value, whereas KINS and KIND have no significant effect, and even KINS has a negative interaction. KINS and KIND have a significant effect in non-bank companies, but only KINS has a positive effect. In absolute terms, the influence of IR is positive for KM and KIND, but has no significant implications for KINS. Keywords: company values, good corporate governance, integrated reporting, shareholders, state-owned enterprises
Perencanaan Model Bisnis Konsultan Arsitektur Lanskap di Lagom Landscape Desain Amelia Utami Geraldine Mandagi; Harianto Harianto; Siti Jahroh
Jurnal Lanskap Indonesia Vol. 15 No. 2 (2023): Jurnal Lanskap Indonesia
Publisher : http://arl.faperta.ipb.ac.id/

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jli.v15i2.43412

Abstract

The Covid-19 pandemic affected the economy which resulted in the decline of construction work. This affected Lagom Landscape Design (LLD) business practices. This research aims to formulate a new business model which can be used as a business model of Lagom Landscape Design in the future. This descriptive qualitative research used purposive sampling as the technique of determining respondents, based on the Business Model Canvas (BMC) approach, which was equipped with SWOT analysis and Blue Ocean Strategy (BOS). New business model using BMC is determined in consideration of the market segment and key activities as the key factors. The result of the research indicates that the customer segment of LLD has changed to private sectors, developers, hospitality business and government projects. LLD need to reach a wider range of customers by diversifying its key activities to increase the revenue strams and create a brand image and awareness. The empirical result of this study is to contribute ideas for broadening the insights about the business development strategy of landscape architecture consultant.
Marketing Strategies For Improving Brand Awareness: A Case of Kitanata Ruang Bella Ganjar Priscila Ganjar; Asep Taryana; Siti Jahroh
Business Review and Case Studies Vol. 4 No. 2 (2023): BRCS, Vol 4 No 2, August 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.4.2.101

Abstract

There is a furniture MSME that has just entered the furniture industry, namely KitaNata Ruang. KitaNata Ruang is present amid competition in the industry with an unknown brand. The purpose of this researchs to provide a marketing mix strategy to increase KitaNata Ruang brand awareness. The research method used is the 4C marketing mix, brand awareness pyramid, SWOT matrix, and QSP matrix. The results of the study show an evaluation of the marketing mix using the 4C marketing mix, co-creation elements in the form of a lack of product feel, currency in the form of providing price variations, communal activation in the form of programs for partners, and conversations is more active dissemination of information. The level of brand awareness of KitaNata Ruang is in the position of brand recognition for potential consumers and brand recall for actual consumers. Formulation of strategies using the SWOT matrix produced alternative strategies with strategic priority orders using the QSP matrix, active in marketing promotions through digital creators, service and product innovation, expanding business with resellers or partners, implementing membership features, bundling, and sales promotions, active in the exhibition furniture industry, using augmented reality and virtual reality technology and improving information processing. Keywords: brand awareness, furniture, marketing mix, QSPM, SWOT
Vegetable distributor business development strategy (Case study at PT XYZ) Erwin Taufik Krisnadi Mangkudilaga; Siti Jahroh; Amzul Rifin
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 3 (2023): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i3.763

Abstract

The vegetable and fruit commodity business has good prospects for continued development. Vegetable production continues to increase from year to year. On the other hand, Indonesian people's consumption of vegetables is still low. PT XYZ is a company operating in the vegetable distributor sector. It faces the challenges of increasingly fierce competition and changes in customer purchasing patterns since the Covid-19 outbreak. The aim of this research was to identify business models, formulate alternative strategies, formulate priority strategies and formulate new business models that can be implemented to develop PT XYZ's business. Identification of PR XYZ's business model was carried out using the Business Model Canvas (BMC). Next, a SWOT analysis was carried out on the 9 elements of the Business Model Canvas, the results of which were also used to carry out IE analysis (EFE and IFE). From the IE analysis, PT XYZ's position was in quadrant V (Hold and Maintain). Commonly used strategies are Market Penetration and Product Development). From SWOT Matrix analysis (SO, WO, ST and WT). on the key factors of EFE and IFE, alternative strategies were obtained which were then prioritized using the Quantitative Strategic Planning Matrix (QSPM), namely: forming a research and development section, evaluating vegetable processing processes, developing vegetable derivative products, carrying out more active marketing activities, developing marketing to the hotel, restaurant and cafe (HOREKA) segment, mapping vegetable suppliers,  developing marketing to the online segment, creating a cooperation program that can bind suppliers, and opening a warehouse in Jakarta to reduce costs.
Erialsr makeup artist service business development strategy Debra Ultimarchya; Siti Jahroh; Sufrin Hannan
Indonesian Journal of Multidisciplinary Science Vol. 3 No. 4 (2024): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v3i4.800

Abstract

The purpose of the study is to identify core competencies through internal and external factors, analyze internal and exterior environmental factors that affect the business model of Erialsr Makeup Artist services, and formulate priority strategies for Erial's make-up artist service business. The research used a qualitative descriptive approach method. The primary data were obtained from questionnaires and in-depth interviews selected by purposive sampling. The results of this study show a number of factors of the internal environment of management, namely, market penetration, market development, and product development. The key factors in the form of (6) strengths and (6) weaknesses and (5) opportunities and threats, are obtained. The strategies that can be applied by the internal management are market penetration (PT), market development (PD), product development (SP), and market development strategies. The main strategies are making a PT, diversifying online makeup course programs that can reach various market segments in various cities in Indonesia and diversifying offline makeup course program materials that have not yet appeared on the market, registering HAKI for products owned, and obtaining professional certification to increase customer confidence in services and teaching.
Analisis Kelayakan Investasi Dalam Replanting Kopi Model Komunitas Kopista: Feasibility Analysis of Investment in Replanting Coffee Community Model Kopista Adi Haryono; M. Syamsul Maarif; Arif Imam Suroso; Siti Jahroh
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, Mei 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.613

Abstract

Background: The development of a partnership system based on contract farming can effectively address the challenges faced by farmers in boosting coffee production and subsequently improve their overall welfare.Purpose: This study aims to assess the viability of investing in replanting according to the methods of Kopista community per 2023. Design/methodology/approach: The technique analysis is a descriptive analysis of financial statements with the International Financial Accounting Standard (IFRS) approach. The study examines six key financial aspects, including production levels, operational costs, profit and loss, balance sheet, cash flow, and investment feasibility. The investment feasibility analysis employs three types of calculations, namely Net Present Value (NPV), Internal Rate of Return (IRR), and Payback Period (PP).Findings/Result: The findings of this study demonstrate that investing in the coffee estate is a profitable venture, as it generates substantial income over a ten-year investment period. Notably, the revenue surpasses production costs, particularly during the highly productive period of coffee plants spanning from seven to twenty-five years. Consequently, implementing an investment in the new coffee estate is both viable and advisable.Conclusion: This research reveals the potential acceptance of a contract farming model designed to produce high productivity for farmers. The development of this model will have implications for improving the welfare of coffee farmers in Indonesia. The contract farming model design for replanting the Kopista method can be implemented with great support from relevant stakeholders such as banks, entrepreneurs and the government so that coffee farmers can produce more quantity compared to previous conditions.Originality/value (State of the art): This study presents coffee production methods for farmers that are proven effective and efficient through investment feasibility analysis. Keywords: coffee, feasibility, finance, Internal Rate of Return (IRR), Investment, Net Present Value (NPV), Payback Period (PP)
Competitive Advantage Strategy To Increase Sales of PT ABC'S Layer Feed Uray Irzandi; Siti Jahroh; Setiadi Djohar
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 10 No. 1 (2024): IJBE, Vol. 10 No. 1, January 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.10.1.1

Abstract

In Indonesia, the potential demand for eggs was still high from time to time reaching 5.2 million tons in 2021, triggering every animal feed company to compete in providing the national demand for eggs. PT ABC was one of the animal feed mills that experienced a decline in market share of 1.92% in 2021. This paper aims to identify the factors influence product competitive advantage, analyze internal and external factors, and formulate strategies to increase market share. Data was analyzed using IFE, EFE, IE, and SWOT matrix and ended with QSPM to get priority strategies from December 2022 until January 2023. The highest competitive advantage factor at PT ABC was in the after-sales service to customers with the highest priority strategy for the development of products to increase market share was increasing feed production while maintaining quality and the market penetration strategy was strengthening cooperation with third parties to facilitate business. Two priority strategies could be implemented for PT ABC. First on the product development strategy to increase feed production while maintaining quality and strategy regarding market penetration was sales segmentation to retail traders and direct breeders. Keywords: after sales, eggs, feed production, qspm, swot
Co-Authors A.A. Ketut Agung Cahyawan W Abdullah, Asaduddin Achmad Amiruddin Achmad Fadillah Adi Haryono Agus Maulana Ahmad Ridho Ahmad Rifai Ahmad Rifai Ahmad Zaki Ahmat Setiabudi Ajeng Siti Anggraeni Aji Hermawan Akimi Fujimoto Alwi Salam Makarim Amelia Utami Geraldine Mandagi Amzul Rifin Andika, Ridho Erfan Anggraini Sukmawati Anita Primaswari Widhiani Annetta Gunawan Annisa Falimantik Apriado, Albert Arie Widyastuti Arief Daryanto Arief Daryanto Arief Muhammad Sigit Arif Dzulfikar Arif Imam Suroso Arista, Galih Arkeman , Yandra Arry Ekananta Aruddy Asep Taryana Asep Taryana Astina Astina Bella Ganjar Priscila Ganjar Burhanuddin Umar Achmad Chasanah, Alfa Cindy Rianti Priadi Cita Nabila Thabrani Debra Ultimarchya Dominicus Savio Priyarsono Dyah Ayu Paramitha Eka Nurjati Elfrida Ratnawati Erwin Taufik Krisnadi Mangkudilaga Etriya Etriya Fadhila Akmaliyah Fadhila Hukmi Fadila Jzuqynova Burhani Fadila Jzuqynova Burhani Fariyanti, Anna Fauji Yamin Fauji Yamin Febriantina Dewi Febrianto H Masigi Gultom, Lamretta Handewi P. Saliem Harianto Harianto Harianto Harianto Harmini Herawati Herawati Ichwal Irawadi Idqan Fahmi Imam Teguh Saptono Indrawan, Dikky Intan Adhitya Rosmasari Irawan Wibisonya Janita Meliala Janita S. Meliala Jemmy Rinaldi JEMMY RINALDI Juliandara, Luthpiyah Juniar Atmakusuma Juwita, Riskina Kuntadi, Yahya Agung Kurniawan, Hary Larasati, Hasna Lestari, Yulia Setia Lilian Danil Lilik Noor Yuliati Lukman M. Baga Luriana Taslim M. Syamsul Maarif Marzuki, Ferry Fardiansyah Maulani Barkah Shaliha Ma’arif, M. Syamsul Moch. Hadi Santoso Monicha Septya Harni Monicha Septya Harni Muhamad Iqbal Muhamad Randy Wiguna Semesta Muhamad Ridho Syaffendi Muhamad Ridho Syaffendi Muhammad Akmal Ikramudin Muhammad Arsyad Muhammad Aulia Ramadhan Muhammad Faizurrohman Mukhamad Najib Mukti Ali, Mochammad Musa Hubeis Nasruloh, Mochamad Nadif Ni Made Windy Widyastuti Purnamasari Nimmi Zulbainarni Nizza Nadya Rachmani Nunung Kusnadi Nurjati, Eka Ono Suparno Palijama, Arnelia Popong Nurhayati Pratiwi, Chairani Putri Pritjahjono Purnomo, Lorio Purwanto, Budi Puspita, Jeni Rahmana, Adhitya Rahmatika, Rizka Astari Ratna Winandi Ratna Winandi Retnaningsih Riansyah Rainal Purnama Rita Nurmalina Rizal Syarief Rizal Syarief Rizawati Rizky Ariesty Fachrysa Halik Rizky Lutfi Suprabowo Robinsar Jogi Y Manullang Rosdwianty, Sintya Rosdwianty, Sintya Rusiana Rusiana Sabila Mumtaz Khandari Safitri, Laras Sirly Salix Fini Maris Sandi Permana Sardolian Simbolon Sari Narulita Setiadi Djohar Setiadi Djohar Setiadi Djohar Setiadi Johar Setyawati, Ika Sigit, Arief Muhammad Siti Helmyati Suci Ramadhani Sufrin Hannan Suharno Sukarsih, Yayuk Suprabowo, Rizky Lutfi Suprabowo, Rizky Lutfi Syakura Alhamnovanda Syarah Nurul Amaliah Syaukat, Fadhilla Izzaty Tasya Amanda Tobing Tasya Meira Triadi Titis Wicaksono Trias Andati Trias Andati Ujang Sumarwan Uray Irzandi Wibawa, Rafki Chandra Widodo Ramadyanto Widodo Ramadyanto Winandi, Ratna Yahya Agung Kuntadi Yandra Arkeman Yanti N. Muflikh Yohana Tri Hastuti Yudha Heryawan Asnawi Yudha Heryawan Asnawi Yudi Yudistira Yudistira, Yudi Yulia Setia Lestari Yusuf Iskandar Zenal Asikin