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All Journal Jurnal Lanskap Indonesia Jurnal Agribisnis dan Ekonomi Pertanian Jurnal Manajemen dan Agribisnis SOCA: Jurnal Sosial Ekonomi Pertanian MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN JURNAL SISTEM INFORMASI BISNIS Sosiohumaniora Jurnal Sosial Ekonomi Pertanian Jurnal Agro Ekonomi Jurnal Tanaman Industri dan Penyegar JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Manajemen Teori dan Terapan Al-Ahwal: Jurnal Hukum Keluarga Islam Binus Business Review Jurnal REKOMEN (Riset Ekonomi Manajemen) Caraka Tani: Journal of Sustainable Agriculture Informatika Pertanian Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI Creative Research Journal Jurnal Jamu Indonesia Jurnal Manajemen Jurnal Agro Ekonomi Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Food System and Agribusiness (JoFSA) BEMAS: Jurnal Bermasyarakat Business Review and Case Studies International Journal of Economics, Business, and Entrepreneurship (IJEBE) In Right: Jurnal Agama dan Hak Azazi Manusia Share: Jurnal Ekonomi dan Keuangan Islam Indonesian Journal of Multidisciplinary Science Jurnal Pusat Inovasi Masyarakat International Journal of Agriculture System Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Revenue: Lentera Bisnis Manajemen Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis IIJSE Jurnal Hukum Islam Asian Journal of Social and Humanities Indonesian Journal of Jamu
Siti Jahroh
Departemen Manajemen Dan Bisnis, Fakultas Sekolah Bisnis, Institut Pertanian Bogor, Jln. Raya Padjajaran, Kampus IPB Gunung Gede, Bogor 16151, Jawa Barat, Indonesia
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Perencanaan Model Bisnis Konsultan Arsitektur Lanskap di Lagom Landscape Desain Amelia Utami Geraldine Mandagi; Harianto Harianto; Siti Jahroh
Jurnal Lanskap Indonesia Vol. 15 No. 2 (2023): Jurnal Lanskap Indonesia
Publisher : http://arl.faperta.ipb.ac.id/

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jli.v15i2.43412

Abstract

The Covid-19 pandemic affected the economy which resulted in the decline of construction work. This affected Lagom Landscape Design (LLD) business practices. This research aims to formulate a new business model which can be used as a business model of Lagom Landscape Design in the future. This descriptive qualitative research used purposive sampling as the technique of determining respondents, based on the Business Model Canvas (BMC) approach, which was equipped with SWOT analysis and Blue Ocean Strategy (BOS). New business model using BMC is determined in consideration of the market segment and key activities as the key factors. The result of the research indicates that the customer segment of LLD has changed to private sectors, developers, hospitality business and government projects. LLD need to reach a wider range of customers by diversifying its key activities to increase the revenue strams and create a brand image and awareness. The empirical result of this study is to contribute ideas for broadening the insights about the business development strategy of landscape architecture consultant.
Marketing Strategies For Improving Brand Awareness: A Case of Kitanata Ruang Bella Ganjar Priscila Ganjar; Asep Taryana; Siti Jahroh
Business Review and Case Studies Vol. 4 No. 2 (2023): BRCS, Vol 4 No 2, August 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.4.2.101

Abstract

There is a furniture MSME that has just entered the furniture industry, namely KitaNata Ruang. KitaNata Ruang is present amid competition in the industry with an unknown brand. The purpose of this researchs to provide a marketing mix strategy to increase KitaNata Ruang brand awareness. The research method used is the 4C marketing mix, brand awareness pyramid, SWOT matrix, and QSP matrix. The results of the study show an evaluation of the marketing mix using the 4C marketing mix, co-creation elements in the form of a lack of product feel, currency in the form of providing price variations, communal activation in the form of programs for partners, and conversations is more active dissemination of information. The level of brand awareness of KitaNata Ruang is in the position of brand recognition for potential consumers and brand recall for actual consumers. Formulation of strategies using the SWOT matrix produced alternative strategies with strategic priority orders using the QSP matrix, active in marketing promotions through digital creators, service and product innovation, expanding business with resellers or partners, implementing membership features, bundling, and sales promotions, active in the exhibition furniture industry, using augmented reality and virtual reality technology and improving information processing. Keywords: brand awareness, furniture, marketing mix, QSPM, SWOT
The Influence of Marketing Mix on Customers Satisfaction and Loyalty at Tirtania Waterpark Bogor Muhammad Akmal Ikramudin; Imam Teguh Saptono; Siti Jahroh
Business Review and Case Studies Vol. 4 No. 3 (2023): BRCS, Vol 4 No 3, December 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.4.3.228

Abstract

Covid-19 has caused several tourist objects to experience a decrease in visits, sales, and temporary closure due to the lockdown policy. Tirtania Waterpark is a water tourism object providing services for water recreation rides and family entertainment venues experiencing a decline in visits. Therefore, this research aims to analyze the effect of the marketing mix which consists of 4C, namely co-creation, currency, communal activation, and conversation variables on visitor satisfaction and loyalty at Tirtania Waterpark. This research is a case study with a sample of 126 people who are visitors of Tirtania Waterpark. The sampling method in this study was purposive sampling using questionnaires distributed to Tirtania Waterpark visitors. This study used the Structural Equation Model (SEM) method to perform data analysis. The results of the study show that all the marketing mix 4C variables used affect the satisfaction of visitors to Tirtania Waterpark, satisfaction variable has a significant effect on consumer loyalty which is reflected by the willingness of consumers to make repeat visits. Several recommendations to increase Tirtania Waterpark customer loyalty are conducting regular surveys of visitors, dynamic pricing, adding options in purchasing tickets, conducting promotions through other parties, and implementing good relationship management. Keywords: customer loyalty, customer satisfaction, marketing mix 4C, structural equation model, tourist attraction
Supply Chain Risk of Animal Welfare, Halal, and Food Safety at RPH Jatimulya and Kranji Market in Bekasi City Alwi Salam Makarim; Siti Jahroh; Widodo Ramadyanto
Business Review and Case Studies Vol. 5 No. 1 (2024): BRCS, Vol 5 No 1, April 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.5.1.70

Abstract

Risk management was needed to minimize economic loss due to risks related to animal welfare, halal, and food safety and was necessary for sustainable business development. This study identified risk factors and agents, analyzed risk impacts, and determined the effectiveness of mitigation strategies in their application to risk agents related to animal welfare, halalness, and safety at the Jatimulya abattoir and Kranji market meat retailers in the same supply chain of the beef industry in Bekasi City using the 2-Phase House of Risk (HOR) method. The results showed that there were 14 risk events caused by 16 risk agents at Jatimulya abattoir and 7 risk events caused by 11 risk agents at Kranji market beef retailers. The risk agents that had the potential to cause the largest risk events at RPH Jatimulya were bruises on cattle (A1), knives and tools not being sterilized before use (A8), and the absence of a cooler for storing meat after slaughter (A14). As for retail traders in Kranji market, the hands of sellers and buyers were not sterile (A18), knives and tools were not sterilized (A20), and meat storage in the freezer was mixed with other goods (A25). Priority risk mitigation strategies for Jatimulya abattoir were adjustment of overcrowded pen capacity (PA2), creating SOPs for the use of tools and making a place to sterilize tools (PA4), and renting cold storage (PA7). Meanwhile, the Kranji market beef retailers provided rubber gloves for buyers (PA9), created SOPs for the use of tools and the creation of tool sterilizers (PA12), and provided special refrigerators to store meat products (PA14). Keywords: risk management, beef, animal welfare, halal, food safety
The Influence of Instagram Marketing Content and Le Minerale Brand Image on Purchasing Decisions Mediated By Purchase Intention Sardolian Simbolon; Ujang Sumarwan; Siti Jahroh
Business Review and Case Studies Vol. 5 No. 2 (2024): BRCS, Vol 5 No 2, August 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.5.2.284

Abstract

Background: Social media is one of the channels that can be used for digital marketing. Moreover, social media users continue to grow every year and have bright potential to market products while getting closer to consumers. Purpose: The study aims to analyze the perception of marketing content and brand image of Le Minerale bottled drinking water on consumer purchasing decisions. Design/methodology/approach: The method used in this research was SEM-PLS with the Smart PLS 3.3 application. The research focused on Le Minerale's Instagram followers, consisting of 259 respondents. Findings/results: The results of this study indicated that marketing content and Le Minerale brand image had a positive and significant effect on purchase intention, while purchase intention affected buying decisions. Among the marketing content indicators, persuasive indicators (KM3) had the strongest influence. Additionally, within the brand image variable, brand favorability as an indicator of CM2 exerted the strongest influence.Conclusion: Meanwhile, in the purchase intention variable, the indicator that had the strongest influence was interest (MB2). Additionally, several strategies could be applied to help Le Minerale compete more effectively and potentially become a market leader in the mineral water industry. These strategies included following the trend of viral content with close communication with consumers, conducting indirect marketing programs through various collaborations consistently, and maximizing other social media channels.Originality/value (State of the art): This research contributes to providing knowledge and strengthening the theory of how Instagram marketing content and a brand's brand image can influence buying decisions by mediation of purchase intention. The results of this study are also expected to be a reference in implementing digital marketing strategies, especially on Instagram social media. Keywords: brand image, content marketing, purchase decision, purchase intention, sem-pls
The Impact of Islamic Work Ethic on Employee Performance The Role of Knowledge-Sharing Behavior in Indonesia's Fast-Food Companies Ahmat Setiabudi; Anggraini Sukmawati; Siti Jahroh
Business Review and Case Studies Vol. 5 No. 2 (2024): BRCS, Vol 5 No 2, August 2024
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.5.2.178

Abstract

Background: Studying the impact of Islamic work ethics on knowledge-sharing behavior and employee performance is intriguing since ethics play a crucial role in shaping the company's core values. Purpose: This research examined the impact of Islamic work ethic (IWE) on knowledge-sharing behavior (KSB) and employee performance (EP). Considering the importance of knowledge exchange on employee performance, the external validity of the IWE concept was addressed to examine the mediating effect of knowledge-sharing behaviors on employee performance.Design/methodology/approach: Valid questionnaires (132 respondents) were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine a comprehensive organizational situation. This research also collects views from organizational behavior and performance experts to enrich the discussion regarding how Islamic work ethics influence employee performance and knowledge-sharing.Findings/results: Analysis using Structural Equation Modeling-Partial Least Square (SEM-PLS) found that Islamic work ethics influence the attitudes and behavior of employees at fast-food companies in Indonesia. In general, Islamic work ethics greatly influences employee performance and knowledge-sharing behavior. However, Islamic work ethics have a more significant influence than knowledge-sharing behavior in influencing employee performance.Conclusion: Managers who wish to improve the attitudes and behavior of their employees are strongly advised to prioritize the concept of Islamic work ethics in the workplace. Implementing this concept is beneficial in knowledge-sharing behavior for better employee performance, ultimately increasing organizational effectiveness and efficiency.Originality/value (State of the art): This research contributes to the knowledge of how Islamic work ethics predict employee performance and knowledge-sharing behavior and examines the mediating effect of knowledge-sharing behavior influencing employee performance. Keywords: Islamic work ethic, knowledge-sharing behavior, employee performance, fast-food company, Structural Equation Modeling.
Mapping Fisheries Cold Chain in Western Java Using a Value Chain Perspective Arista, Galih; Jahroh, Siti; Indrawan, Dikky
Jurnal Manajemen & Agribisnis Vol. 19 No. 1 (2022): JMA Vol. 19 No. 1, March 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.19.1.129

Abstract

The fisheries sector is one of Indonesia's promising industries. This industry accounts for approximately 2.6 percent of total national GDP. However, fishery products are perishable and contribute to a total loss of approximately 40due to the fishery cold chain implementation was not yet optimal. Cold chain facilities were out of reach for small fisheries due to the large investments required. The study aimed to describe the current state of fisheries cold chain implementation. In the fisheries value chain, value chain mapping was used to enable fact-finding and linkage between existing conditions, chain actors, and governance. The research was carried out in two areas: Banten and West Java. The research conducted 90 interviews with fishermen, 9 collecting traders, 6 big traders, and 6 transporters. The research found that there are numerous channels in the chain governance. These channels have different requirements and demands in both traditional and modern markets. Furthermore, the fisheries cold chains in both regions varied based on key features and the inclusion of small stakeholders in the business relation. In conclusion, limited cold chain infrastructures were utilized by the actors directly and indirectly for decent work and reduce poverty. Keywords: cold chain, fisheries industry, SDG 1, SDG 8, value chain analysis
Business Development Strategy of Instant Ginger Start-Up in The Covid-19 Pandemic Dzulfikar, Arif; Jahroh, Siti; Ali, Mochammad Mukti
Jurnal Manajemen & Agribisnis Vol. 19 No. 2 (2022): JMA Vol. 19 No. 2, July 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.19.2.251

Abstract

COVID-19 has changed people's lifestyles and transaction behavior. People switch to a healthier lifestyle and use digital marketing for daily transactions. Arvan Natural Group, a start-up company that produces ginger powder, must be able to optimize these opportunities. The increment of a competitor in the health drink sector has even tighter competition. In addition, this company faces several problems regarding raw materials (continuity and quality), product development, and limited channels. Therefore, this study aims to identify existing business models, develop alternative strategies, prioritize business strategies, and build a new business model. The data processing technique thoroughly analyzes BMC, SWOT, IFE/EFE, and QSPM. Experts working in biopharmaceutical research and business give the weights and ratings. IE matrix showed the company's position is in quadrant II (2.92, 3.02). It is categorized as grow and build strategy. Based on QSPM analysis, strategies classified as high urgency and plotting in the new business model are expanding channels (strategic location, reseller system), adding advertisement budget and joining promotion events, and applying for bonus promotion. Besides, there are differentiating products, creating an operational partnership system with farmers, improving marketing content (video), applying the functional structure of human resources, and creating product size variety. Keywords: BMC, digital marketing, lifestyle, QSPM, SWOT
Economic Valuation of Moratorium and Transhipment Policy to Tuna Fisheries Business, Study Case in Bitung, North Sulawesi Zulbainarni, Nimmi; Sukarsih, Yayuk; Jahroh, Siti; Abdullah, Asaduddin
Jurnal Manajemen & Agribisnis Vol. 19 No. 1 (2022): JMA Vol. 19 No. 1, March 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.19.1.79

Abstract

The policy of moratorium on ex-welding vessels, according to Ministerial Regulation No. 56/2014, has an impact on tuna fishery conditions. Behind this policy is due to the heavy losses from the fisheries sector caused by the operation of these ex-foreign ships. This study evaluated the impact of policy by production surplus measurement techniques. The survey was conducted on capture fisheries companies, fish processing companies, and traditional processing groups. Data were analyzed by economic valuation using the extended cost-benefit analysis (ECBA) approach. The study results showed that as long as this policy is implemented, it will cause a decrease in the benefits of 9 tuna fisheries business actors by Rp1.23 trillion per year. Economic and social impacts of Rp 2.63 trillion per year, consisting of economic impacts of Rp1.35 trillion per year and social impacts of Rp1.28 trillion per year, which caused 19,972 people to lose their job. Keywords: cost cost benefit analysis, economic impact, social iImpact, valuation
The Supply Chain Analysis of FS Jasmine Rice By PT Food Station Tjipinang Jaya Using Food Supply Chain Network (FSCN) Approach Marzuki, Ferry Fardiansyah; Nurmalina, Rita; Jahroh, Siti
Jurnal Manajemen & Agribisnis Vol. 20 No. 2 (2023): JMA Vol. 20 No. 2, July 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.2.306

Abstract

Supply chain of FS Jasmine rice products from PT Food Station Tjipinang Jaya still facing some problems as low stock availibility, low rice quality, and high expenses but there was an increase in demand of FS Jasmine rice in 2021. Thus, the purpose of this study was to analyze the supply chain of FS Jasmine rice by using the Food Supply Chain Network (FSCN) approach comprehensively. The process of preparing Food Supply Chain Networks (FSCN) consists of supply chain structures, business processes, resources, and supply chain management. The sample in the study was 69 farmers, using the purposive sampling method by selecting farmers with the criteria of being members of the Malai Padi farmer group, CV Sandy Jaya and Tani Mulus who are partners of PT FSTJ. This research showed that the condition of the supply chain for FS Jasmine Rice in Indramayu Regency is already in good condition for each member of the supply chain because the supply chain already has clear goals, and market targets, namely domestic market and export plans, moreover development targets, namely increasing quality, product continuity, expanding market, moreover innovation and use of technology. However, optimizations are needed to strengthen the functions of farmer groups such as cultivation patterns to increase the quality, productivity per hectare, and quantity produced to meet the demand. Keywords: farmers group, food supply chain networks, product continuity, rice, supply chain
Co-Authors A.A. Ketut Agung Cahyawan W Abdullah, Asaduddin Achmad Amiruddin Achmad Fadillah Agus Maulana Ahmad Ridho Ahmad Rifai Ahmad Rifai Ahmad Zaki Ahmat Setiabudi Ajeng Siti Anggraeni Aji Hermawan Akimi Fujimoto Alhamnovanda, Syakura Alwi Salam Makarim Amelia Utami Geraldine Mandagi Amzul Rifin Andika, Ridho Erfan Anggraini Sukmawati Anita Primaswari Widhiani Annetta Gunawan Annisa Falimantik Apriado, Albert Arie Widyastuti Arief Daryanto Arief Daryanto Arief Muhammad Sigit Arif Dzulfikar Arif Imam Suroso Arista, Galih Arkeman , Yandra Arry Ekananta Aruddy Asep Taryana Astina Astina Aulia Ramadhan, Muhammad Bella Ganjar Priscila Ganjar Burhanuddin Umar Achmad Chasanah, Alfa Cindy Rianti Priadi Cita Nabila Thabrani Dominicus Savio Priyarsono Eka Nurjati Ekananta , Arry Elfrida Ratnawati Etriya Etriya Fadhila Akmaliyah Fadhila Hukmi Fadila Jzuqynova Burhani Fadila Jzuqynova Burhani Fariyanti, Anna Fauji Yamin Fauji Yamin Febriantina Dewi Febrianto H Masigi Gultom, Lamretta H Masigi, Febrianto Handewi P. Saliem Harianto Harianto Harianto Harianto Harmini Haryono, Adi Herawati Herawati Ichwal Irawadi Idqan Fahmi Ilma Alyani, Ilma Imam Teguh Saptono Imam Teguh Saptono Indrawan, Dikky Intan Adhitya Rosmasari Irawadi, Ichwal Irawan Wibisonya Janita Meliala Janita S. Meliala Jemmy Rinaldi JEMMY RINALDI Juliandara, Luthpiyah Juniar Atmakusuma Juwita, Riskina Kuntadi, Yahya Agung Kurniawan, Hary Larasati, Hasna Lestari, Yulia Setia Lilian Danil Lilik Noor Yuliati Lukman M. Baga Luriana Taslim M. Syamsul Maarif Mangkudilaga, Erwin Taufik Krisnadi Marzuki, Ferry Fardiansyah Maulani Barkah Shaliha Ma’arif, M. Syamsul Moch. Hadi Santoso Monicha Septya Harni Monicha Septya Harni Muhamad Iqbal Muhamad Randy Wiguna Semesta Muhamad Ridho Syaffendi Muhamad Ridho Syaffendi Muhammad Akmal Ikramudin Muhammad Arsyad Muhammad Aulia Ramadhan Muhammad Faizurrohman Muhammad Sigit, Arief Mukhamad Najib Mukti Ali, Mochammad Musa Hubeis Nasruloh, Mochamad Nadif Ni Made Windy Widyastuti Purnamasari Nimmi Zulbainarni Nizza Nadya Rachmani Nunung Kusnadi Nurjati, Eka Ono Suparno Palijama, Arnelia Paramitha, Dyah Permana, Sandi Popong Nurhayati Pratiwi, Chairani Putri Pritjahjono Purnomo, Lorio Purwanto, Budi Puspita, Jeni Rahmana, Adhitya Rahmatika, Rizka Astari Ramadyanto, Widodo Ratna Winandi Ratna Winandi Retnaningsih Riansyah Rainal Purnama Rita Nurmalina Rizal Syarief Rizal Syarief Rizawati Rizky Ariesty Fachrysa Halik Rizky Lutfi Suprabowo Robinsar Jogi Y Manullang Rosdwianty, Sintya Rosdwianty, Sintya Rusiana Rusiana Sabila Mumtaz Khandari Safitri, Laras Sirly Salix Fini Maris Sardolian Simbolon Sari Narulita Savio Priyarsono, Dominicus Setiadi Djohar Setiadi Johar Setiawati, Nanik Dewi Setyawati, Ika Sigit, Arief Muhammad Siti Helmyati Suci Ramadhani, Suci Sufrin Hannan Suharno Sukarsih, Yayuk Suprabowo, Rizky Lutfi Suprabowo, Rizky Lutfi Syarah Nurul Amaliah Syaukat, Fadhilla Izzaty Tasya Amanda Tobing Titis Wicaksono Tri Hastuti, Yohana Triadi, Tasya Meira Trias Andati Trias Andati Ujang Sumarwan Ultimarchya, Debra Uray Irzandi Wibawa, Rafki Chandra Wibisonya, Irawan Widodo Ramadyanto Widodo Ramadyanto Winandi, Ratna Yahya Agung Kuntadi Yandra Arkeman Yanti N. Muflikh Yohana Tri Hastuti Yudha Heryawan Asnawi Yudi Yudistira Yudistira, Yudi Yulia Setia Lestari Yusuf Iskandar Zenal Asikin