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Pengembangan Syariah Compliant Hotel: Hambatan & Inovasi Octaviani, Siti Nurfajar; Najib, Mukhamad; Afendi, Farit Mochamad
Journal of Enterprise and Development (JED) Vol. 2 No. 2 (2020): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v2i2.2180

Abstract

Hotel Syariah memiliki peranan penting dalam pengembangan pariwisata syariah di Indonesia. Akan tetapi pelaku bisnis di bidang Hotel Syariah mendapatkan beberapa tantangan yang membuatnya sulit berkembang karena meniadakan unsur – unsur nonsyar’i, persepsi masyarakat yang menyamakan dengan hotel konvensional, dan fasilitas yang kurang menarik. Penelitian ini mencoba untuk mengurai tiga aspek (produk, pelayanan, dan pengelolaan) pengembangan Hotel Syariah guna menghadapi tantangan tesebut dengan metode ANP. Dapat dilihat pada aspek produk ruang ibadah menjadi prioritas utama yang harus diperhatikan, pada aspek pelayanan pemisahan layanan untuk tamu laki – laki dan tamu perempuan menjadi prioritas utama yang harus diperhatikan, dan pada aspek pengelolaan manajemen Sumber Daya Manusia menjadi prioritas utama yang harus diperhatikan. sedangkan aspek inovasi yang dianggap dapat menjadi solusi dari tantangan yang ada ialah adanya fasilitas hiburan, Herbal Bar, pusat belanja halal, dan interior yang bernuansa Islami.
Integrated Analysis of Sustainable Marketing Research with Bibliometric Insights and Theoretical Framework Development Prasetya, Prita; Najib, Mukhamad
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 03 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i03.2045

Abstract

The purpose of this study is to develop a conceptual framework for sustainable marketing by conducting a bibliometric analysis to identify publication trends, and key research themes in the field of sustainable marketing. Bibliometric methods were used to analyze 351 articles indexed in Scopus, using VOSviewer for visualization. The data screening process followed the PRISMA protocol, focusing on journal articles written in English. Keyword co-occurrence and cluster analysis were used to identify research themes. The findings show a significant increase in publications on sustainable marketing since 2018, with six major research clusters. The research proposes an integrative framework for advancing sustainable marketing strategies across different regional and global contexts. It was limited to the Scopus database and focused on bibliometric analysis without integrating qualitative insights from other literature reviews. Future research could build on the proposed framework to address regional variations in sustainable marketing practices. The findings can provide valuable insights for marketers, policy makers and researchers to improve sustainable marketing strategies. The proposed framework can guide businesses in promoting sustainable consumption and policymakers in shaping ecosystems that support sustainability. It also offers theoretical and practical contributions to the literature on sustainable marketing.
Social Media and Sales Performance in B2B Markets: Insights from a Dual Approach to Performance Measurement Prasetya, Prita; Najib, Mukhamad; Soetjipto, Budi Eko
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The strategic significance and application of social media in diverse business contexts have been extensively covered in recent academic and practitioner literature. This study uses a dual measurement approach for relative and absolute performance to investigate how social media use affects sales force performance in business-to-business (B2B) settings. It focuses on the mediating roles of relationship quality and brand awareness. Data was gathered from 206 Indonesian B2B salespeople using a quantitative survey method. Purposive sampling was used to distribute a structured questionnaire to gather data. The data was analyzed using AMOS software and Structural Equation Modeling (SEM). The findings demonstrate that social media use enhances sales performance by positively impacting relationship quality, relationship strength, and brand awareness. Social media contributes to increased customer interaction, commitment, and trust, all of which improve relative and absolute performance. In this relationship, the strength and quality of the relationship act as mediators. Compared to the path involving brand awareness, the mediation path through relationship strength and quality is more effective in enhancing sales performance. This finding adds to the studies on social media use in business-to-business settings. Nevertheless, the sample is restricted to a single nation and sector. Subsequent studies could expand the sample to encompass additional industries and geographical regions. The study benefits B2B managers by promoting more active social media use among salespeople and highlighting the importance of developing social media competency, as well as providing training to enhance sales performance.
Factors Affecting Consumer Interest In Electronic Money Usage With Theory Of Planned Behavior (TPB) Nugroho, Anton; Najib, Mukhamad; Simanjuntak, Megawati
Journal of Consumer Sciences Vol. 3 No. 1 (2018): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.3.1.15-27

Abstract

There are many factors that influence consumer intention to use electronic money. Based on the theory of planned behavior, behavior intention is formed by the attitude toward behavior, subjective norms and perceived behavioral control. This research aims to analyze attitude, subjective norms and perceived behavioral control that affect consumer intention in the usage of electronic money.Data collection from respondents through a structured questionnaire by self-report. Some questions in the questionnaire were made on a Likert scale with five variations of the answers in very strongly disagreeable order to strongly agree. The respondents are 290 undergraduate students that have never used server-based electronic money. The result showed that the attitude toward behavior did not a significantly affect the behavior intention. While the subjective norms and perceived behavioral control have a significant effect on the behavior intention in the usage of electronic money.
Preference Analysis and Purchasing Decision of Fruit Consumers in Generation Y (Case of Modern and Traditional Retail in Bogor) Effendi, Irpan; Najib, Mukhamad; Brandoko, Kir
Journal of Consumer Sciences Vol. 4 No. 2 (2019): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.4.2.61-75

Abstract

Fruit is categorized as perishable product. Fruit trading still coordinated by direct sales, which consumers come over to the location then choose their own preference. Majority consumers prefer to go to the two shopping places for buying fruit products which is major in Indonesia or Bogor, for instance in modern retail or traditional retail. The issue in consumption character shifts caused by the generation alteration in which can influence business activities in the retail industry. At present, the traditional good retailers of modern generation Y is faced with different characteristics from the previous generation. Data was collected using questionnaires given to 150 respondents from the modern retail and 150 respondents traditional retail. The total questionnaires are 300 Generation Y respondents. The data was analyzed by descriptive analysis and Partial Least Square (PLS). The results indicated that the category in the modern retail the influence of the reference group and ethnocentrism had a positive effect and had the greatest influence on Y generation preferences as well as the categories in traditional retail reference groups and ethnocentrism had a positive and significant effect and product quality and prices have a negative effect on Y generation's preference for fruit shopping in modern retail. Meanwhile personal factors and places have a negative effect on Y generation's preference for fruit shopping in traditional retail. From modern and traditional fruit retailing consumer preferences have a positive and very significant effect on fruit purchasing decisions.
The Influence of Marketing Mix on Brand Image, Motivation and Students Decision to Choose Graduate Studies of IPB University Arifin, Zukhri Agusty Leo Syamsul; Sumarwan, Ujang; Najib, Mukhamad
Journal of Consumer Sciences Vol. 5 No. 2 (2020): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.5.2.139-156

Abstract

Competition in the recruitment of graduate students is increasingly tight with the large number of tertiary institutions offering graduate education programs. Universities must develop more competitive marketing strategies to win the competition in the student recruitment market. This study aims to analyze the effect of the marketing mix on brand-image, motivation, and student decisions in choosing a graduate education at the Bogor Agricultural University (IPB) as the place to pursue graduate study. This study uses a causality approach with survey techniques to explain the causal relationship between marketing mix variables, brand image, motivation, and student decisions. The data of this study were collected using a questionnaire from 255 master program students of IPB. Structural Equation Modeling (SEM) is used to analyze the causal relationship between marketing mix with brand-image, motivation, and student decisions. The results showed that products, promotions, people, and physical evidence significantly influence brand-image. Product, place, process, people, physical evidence, and brand image have a significant influence on motivation. The product, promotion, process, people, brand image, and motivation influence the student’s decision. Policy-makers at IPB can consider the findings of this study, while developing a graduate education marketing plan, to increase the number of new students.
Exploring Relationship Value through Second-Order Model and Importance-Performance Map Prasetya, Prita; Najib, Mukhamad; Darmawan, Teuku Fajar Akbar
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i3.003

Abstract

Objectives: This research aims to examine the direct impact of relationship value (RV) on distributor satisfaction through a second-order analysis using structural equation modeling (SEM). The study focuses on understanding how various dimensions of RV contribute to enhancing satisfaction among distributors.Methodology: A cross-sectional survey was conducted, collecting data from 193 middle-class distributors. The analysis employs a second-order model to explore the relationships between RV dimensions and distributor satisfaction, while also utilizing Importance-Performance Map Analysis (IPMA) to identify key areas for improvement.Finding: The results confirm the direct influence of RV on distributor satisfaction. The second-order model effectively identifies several critical dimensions of RV that significantly enhance satisfaction. IPMA results highlight that strengthening distributor reliance on sellers by providing more valuable market insights can boost satisfaction. Additionally, RV supported by seller expertise and timely market entry can foster stronger relationships with principals.Conclusion: This study offers valuable insights for managers, recommending a focus on the most critical dimensions of RV to improve distributor satisfaction and overall performance. By enhancing support and expertise, companies can build more positive and lasting relationships with their distributors.
Strategi Pengembangan Pasar Pangan Organik Berbasis Perilaku Konsumen dan Kepuasan Pelanggan Dalam Mendukung Ketahanan dan Keamanan Pangan Sumarwan, Ujang; Septiani, Stevia; Najib, Mukhamad
Policy Brief Pertanian, Kelautan, dan Biosains Tropika Vol 4 No 4 (2022): Policy Brief Pertanian, Kelautan dan Biosains Tropika
Publisher : Direktorat Kajian Strategis dan Reputasi Akademik IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agro-maritim.0404.415-419

Abstract

Policy Brief ini merupakan salah satu output dari penelitian dasar hibah Kementerian Riset danTeknologi Pendidikan Tinggi (Kemenristekdikti) tahun ke-3. Naskah ini merumuskan strategi pengembangan pasar pangan organik berbasis perilaku konsumen dan kepuasan pelanggan. Policy brief ini diharapkan dapat diimplementasikan oleh pemangku kepentingan untuk mendukung ketahanan dan keamanan pangan. Policy brief juga diharapkan dapat meningkatkan market share pangan organik di Indonesia serta menyukseskan program 1000 desa organik yang dicanangkan oleh pemerintah.
Bancassurance Business Strategy in Life Insurance: a Case Study One of Joint Venture Company in Indonesia Abiyyu, Ikhwan; Najib, Mukhamad; Asmara, Alla
JDM (Jurnal Dinamika Manajemen) Vol 11, No 1 (2020): March 2020
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v11i1.21868

Abstract

This research will conduct bancassurance business strategy for one of life insurance company. Bancassurance business in Indonesia is wide open and needed the right strategy for every company. Life insurance companies in the bancassurance business hold an important roles as a party that providing the product for bank customers. The mapping is carried out for the current business conditions run by the company using BMC tool and will be deepened with a SWOT analysis for each component in BMC. To present a new market, the company need to apply a new strategy that has never been carried out by competitors, with the perspective of BOS, a write off-reduce-increase-create scheme will be implemented to produce BMC alternatives. The result showed three strategic issues for the company, there are product development by collaborating with general incurance, customer segmentation development especially for High Net Worth customers also offering product with foreign currency, and digital competency strengthening in selling and internal process. These three strategies can be used as extra ammunition for the life insurance companies to compete in the bancassurance business.
Analisis Strategi Peningkatan Daya Saing Sayuran Organik Priastuti, Dila; Suroso, Arif Imam; Najib, Mukhamad
Jurnal Manajemen dan Organisasi Vol. 5 No. 3 (2014): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (526.019 KB) | DOI: 10.29244/jmo.v5i3.12177

Abstract

Meningkatnya kesadaran masyarakat terhadap gaya hidup sehat akhir-akhir ini, mempengaruhi kecenderungan konsumen Indonesia untuk mengkonsumsi makanan sehat seperti makanan organik. Kesadaran masyarakat tentang kesehatan akan meningkatkan permintaan untuk sayuran organik. Fenomena ini mendorong persaingan antara produsen sayuran organik yang semakin tinggi. Penelitian ini bertujuan: 1) Menganalisis faktor kondisi yang mempengaruhi daya saing sayuran organik; 2) Menganalisis strategi peningkatan daya saing sayuran organik; 3) Menganalisis prioritas strategi peningkatan daya saing sayuran organik. Data primer diperoleh wawancara dengan responden yang dipilih dengan menggunakan conveniance sampling. Model berlian Porter dan model lima kekuatan Porter digunakan untuk melihat faktor-faktor eksternal dan faktor kondisi daya saing dari sayuran organik. Analytical Hierarchy Process (AHP) digunakan untuk menentukan strategi terbaik. Faktor tertinggi dari hasil analisa adalah sumberdaya modal, sumber daya alam dan lingkungan, infrastruktur dan kekuatan pemasok, sedangkan nilai terendah adalah pengaruh produk pengganti. Prioritas tertinggi yang dapat dipilih sebagai strategi alternatif adalah membangun citra positif dalam industri.Kata kunci: analisis strategi, daya saing, sayuran organik.
Co-Authors - Rheinnadia ., Dr. Anantawikrama Tungga Atmadja, S.E., Abdul Kohar Irwanto Abdul Rashid Abdul Subhan Abdullah, Akhyar Abdurrahim, Muhamad Syahid Abiyyu, Ikhwan Achmad Firdaus Achmad Firdaus Firdaus Adi Yusup Tauruy Adi, Dian Purnomo Adil, Adityawarman Adinna Astrianti Adiwena, Muh. Afiatin Dewi Afifah, Aisyah Nur Afra Nazhirah Agus Kistian Agus Maulana Agus Wijaya Soehadi Agus Wiyono Ahmad Mukhlis Yusuf Ahmad Mukhlis Yusuf Ahmad Sapudin Ajun Junaedi Alfa Nursyamiza Nusifera Alhamuddin Alla Asmara Amalia Amalia Ambar Rukmi Dyah Kusumawardani Aminah, Mimin Amir Fikri Anak Agung Gede Sugianthara Angelia Angelia Anggraini Sukmawati Anita Susanti Annisa Rizki Khairan Anton Nugroho Ariani, Annestie Ariansyah Ariansyah Arif Imam Suroso Arifin, Zukhri Agusty Leo Syamsul Arman Jauhari Arry Ekananta Arzaq Tahara Fitwantyo Asep Taryana Awisal Fasyni Ayu Ningsetya Mardika Riskhi Baderi Baderi Bagus Sartono Bella Nandita Bhertin Karunia Binagusto Mochammad Brandoko, Kir Budi Eko Soetjipto Budi Suharjo Buger Wijaya Yuana Bustanul Arifin Chaerani, Septi Nur Dadang Supriyatno Darmawan, Teuku Fajar Akbar Dasiroh, Umi Dedi Mulyono, Dedi Deni Nasri Desi Nurhikmahyanti Dewi Inda Musni Dharmawan Santoso, Dharmawan Dimas Febriyan Priambodo Dini Agustina Djoko Wahyono Dodik Ridho Nurrochmat Dr. Anantawikrama Tungga Atmadja, S.E., . Effendi, Irpan Elfiyanto, Sonny Eng Saiful Anwar Erliza Noor Euis Puspita Dewi, Euis Puspita Evy Fausiah Faqih Udin dan Jono M. Munandar Meivita Amelia Faris Salman Farit Mochamad Afendi Febrina Mahliza Fermico Karambut Fety Nurlia Muzayanah Fifin Oktaviani Fitry Primadona Hanafi Hanafi Haniarta Gemilang Sari Hansen Tandra Hansen Tandra Hardiana Widyastuti Harianto Hartoyo Hartoyo Hartoyo Hartoyo Heni Istianawati Hermawan Setiawan Heti Mulyati Hidayat, Suryo Husni, Ahmad bin Muhammad I Nyoman Surasana Ibrahim Chalids Idqan Fahmi Iif Syarifah Ilahi, Yudi Fasrah Imam Teguh Saptono Irfan Syauqi Beik Irwan Siswanto Ismujianto - Istanti Rustiana Joni Iskandar Joni Iskandar, Joni Jopang, Jopang Jovita Jovita Juniar Prayogi Juniar Prayogi kambolong, makmur Kandiana Wati Kartina Kartina Kasmiruddin " Kehek, Isak Khairani Khairani Kirbrandoko Kirbrandoko Kuncoro, Ardhika Wahyu Kuntadi, Yahya Agung Kusdiantomo Kusdiantomo Lalita Paraduhita Martha leong, yee choy Lilla Noervita Lusi Dewi Lutfhan Hadi Priambodo Luthfa Jamilah M. Syamsul Maarif Ma'arif, M. Syamsul Ma'mun Sarma Mamori, Dore Rhendy Maulana, Syahrizal Ma’mun Sarma Megawati Simanjuntak Meutia Rahma Miswatun, Siti Monica Puspa Sari Muh Faturokhman Muhamad Yudi Setiawan Muhammad Irdy Eka Mahendra Muhammad Shofiyuddin Muhammad Sigit Susanto Muhammad Subianto Muhammad Syamsun Mukhamad Yasid Mukhamad Yasid Mukhamad Yasid, Mukhamad Mukti Ali, Mochammad Murniati, Andi Musa Hubeis Mustofa, Mutmainnah Nanda Naufal Rofiza Haidar Nanda Nur Rafiana Niskawati, Niskawati NUR AENI Nur Ardiansyah Nur Hadi Wijaya Nur Syamsiyah Nurhandayani, Arum Nurhendra Fatma Nyoman Trisna Herawati Octaviani, Siti Nurfajar Ono Suparno pratomo, edwin agung Priastuti, Dila Pristiwantoro, Eko Cahyo Prita Prasetya Priyanto, Hery Pudji Muljono purwanti, ninik endang Puspitasari Puspitasari Putri Utami Ruswandi R. Endro Wibisono Rahma Rahayu Dinarlita Rahmad Hakim Rajuddin Rajuddin rasyida leila ramadlana Rinda Tri Wijayanti Rini, Riska Firda Risen Anugrah Rita Nurmalina Riva Ismawati Rizal Syarief Rosdwianty, Sintya Rosdwianty, Sintya Roslina Roslina Rudi Susilo S Siswanto Sagitta, Ajeng Eka Salwa Inaayatullah Fannani Santa Tri Dwi Sartika Waruwu Sarma, Ma’mun Sartono Sartono, Sartono sayekti, ayutyas Setiabudy, R. - Setiadi Djohar Setiadi Djohar Setiadi Djohar Setiadi Djohar Setiadi Djohar Setyo Ferry Wibowo Silvia Dewi Sagita Andik Siti Jahroh Siti Sujatini, Siti Sitti Nurani Sirajuddin Soeparno . Stevia Septiani Subardjo, Anang Suhendi Sujiati Sujiati SUMIYATI SUMIYATI Surawijaya, Angga Alan Surya Gumilar Susan Susan Susana Chandra Susanti susanti, marni Sutomo Sutomo Suzanna Ndraha Syahdar Baba Syarah Nurul Amaliah Tandra, Hansen Tanti Novianti Taslim Ersam Tika Cahyanti, Tika Tofan Tri Nugroho Tri Murti Andayani Ujang Sumarwan Utari, Lilik utha, arifin Vania Pramatatya Wardono, S - Widayanti Widayanti Wijayanti, Elina Adi Wistiani . Yahya Agung Kuntadi Yani Cahyo Susilo Yasin, Ilyas Yeti Lis Purnamadewi Yudha Heryawan Asnawi Yulandi Yuli Astutik Yusiran Yusiran, Yusiran Yusman Syaukat Yusnia Kaharuddin, Yusnia Yusuf Ramadhan Zainal Abidin