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THE INFLUENCE OF SERVICE QUALITY, PRICE AND BRAND IMAGE ON TELKOMSEL CUSTOMER LOYALTY OF IPB POSTGRADUATE STUDENTS Afra Nazhirah; Annisa Rizki Khairan; Mukhamad Najib
Journal of Business Studies and Management Review Vol. 4 No. 1 (2020): JBSMR Vol. 4 No.1, December 2020
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (267.326 KB) | DOI: 10.22437/jbsmr.v4i1.11602

Abstract

The study aims to find out how the influence of service quality, price, and brand image on Telkomsel customer loyalty for IPB postgraduate students and to find out what the most influential variable on customer loyalty. This study used 95 students of IPB Postgraduate who have used The Telkomsel Card in The Jabodetabek area and in the last 2 months. This study used non-probability sampling technique with judgmental sampling. The data were collected by online questionner with a Likert scale between 1 to 5. The multiple linear regression analysis was used to test the model. The data processing of this study used SPSS 24.0. The result of this study with F test has shown that the service quality, price, and brand image simultaneously can explain the variable of customer loyalty. The next result with the T test has shown that price has a positive and significant effect on customer loyalty.
Perilaku Adopsi E-Commerce Usaha Mikro Kecil Menengah (UMKM) Makanan dan Minuman di Masa Pandemi COVID-19 Arman Jauhari; Mukhamad Najib; Mimin Aminah
Jurnal Manajemen dan Organisasi Vol. 13 No. 4 (2022): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v13i4.37567

Abstract

The Corona Virus Disease 2019 (COVID-19) pandemic has had an impact on the economy, especially in sales of Micro, Small and Medium Enterprises (MSMEs) in Indonesia. In order to reduce the impact of the pandemic, the Government of Indonesia has imposed a Large-Scale Social Restriction Policy (PSBB) in a number of regions in Indonesia. This policy makes MSMEs have to rely on technology to run their operations, so the adoption of E-commerce is a must for MSMEs. The purpose of this study is to analyze the factors that influence the adoption of E-commerce in the COVID-1 9pandemic with a modified Technology Accessibility Model (TAM) approach. This research was conducted at an organization that oversees a number of SMEs in the city of Bogor, namely the Paguyuban. The sample in the study was MSMEs under the auspices of the Association that used E-commerce during the COVID-19 Pandemic in Bogor City. The total sample in this study amounted to 155 respondents. The analysis technique used is Structure Equation Modeling Partial Least Square (SEM-PLS). The results of this study indicate that the behavior of using E-commerce in MSMEs in Bogor City is influenced by the ability to adopt E-commerce attitudes. A good adoption attitude towards the use of E-commerce can be influenced by the perceived usefulness and technology readiness factors. Organizational readiness and perceived convenience do not have a significant effect on increasing the attitude of E-commerce adoption in the MSME Association which focuses on selling food and beverages in the city of Bogor.
Pengaruh Promosi Terhadap Volume Penjualan Tepung Terigu Kemasan Premium PT. XYZ Juniar Prayogi; Arif Imam Suroso; Mukhamad Najib
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 9 No. 1 (2023): JABM Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.252

Abstract

To be able to compete continuously in the market, PT. XYZ carries out promotions to increase sales volume of premium packaged flour products (CP Premium), including above the line and below the line promotion. This study aims to determine the effect of promotion on sales volume, analyze the effectiveness of the promotion, and provide recommendations referring to the results of the study. The research method used is descriptive quantitative and multiple regression analysis with the help of SPSS software. The type of data is secondary data in the form of time series sales volume and monthly promotion costs for the period 2013-2015. The steps used in multiple regression analysis are 1) Coefficient of Determination; 2) F test and 3) t test, with a significance level of 10%. The results of this study are the promotion costs above the line and below the line, affect the sales volume of CP Premium, and have an effect of 20.9% on sales volume. The results of the t-test (partial) show that the effective promotion categories are Others ATL (ATL) & Marketing Tools (BTL). Companies should increase promotional activities in the Others ATL and Marketing Tools categories because they have a significant effect on sales volume, evaluate other promotional categories, including trying promotions through TV commercials outside of peak season, and adding variations to internet promotions. Keywords: sales volume, multiple regression analysis, promotion effect, above the line promotion, below the line promotion
Farmers’ Perceptions and Behavior which Affecting the Adoption Rate of KUB Chickens Iif Syarifah; Sitti Nurani Sirajuddin; Syahdar Baba; Mukhamad Najib
Jurnal Ilmu Ternak dan Veteriner Vol 28, No 1 (2023): March 2023
Publisher : Indonesian Center for Animal Research and Development (ICARD)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14334/jitv.v28i1.3200

Abstract

KUB chicken as a superior breed produced by Indonesian Agency for Agricultural Instrument Standardization (IAAIS) becomes one of the solutions in an effort to increase the need for animal protein. KUB chicken breeds have been successfully disseminated to all provinces in Indonesia. Thus the rate of adoption and behavior of breeders in maintaining the sustainability of KUB chicken rearing needs to be analyzed  because the breeds that are disseminated may not be successfully developed in a certain area. This research will collaborate between the two theories; "Theory of Planned Behavior" (TPB) and "Technology Acceptance Model" (TAM). It was conducted in June 2022 in the City of Salatiga, Semarang and Magelang, Central Java Province. The determination of the research location was based on the consideration that there was a KUB chicken breeders group that already had a KUB chicken breeder association called AnaKUB (KUB Chicken Breeders Association) and a breeding population that met the sampling requirements. The purpose of this research was to analyze the perception factors and breeders behavior that affect the adoption rate of KUB Chicken Technology in Central Java Province, Indonesia. ). The combined results of path analysis (path) and regression analysis on the Structural Equation Modeling (SEM) technique, it can be concluded that perceived benefits (25.3%), ease of raising KUB chickens (23.9%), attitudes (21.2%), subjective norms (16.7%) and perceptions of control behavior (17.3%) have a positive effect on the intention to adopt KUB chickens. The perceived benefits (45.8%) and the perceived ease of raising KUB chickens (50.1%) have a very positive effect on the attitude variable of the farmer. Important people including family members have an important role in supporting the maintenance of KUB chickens, while extension workers have not contributed much in supporting breeders to adopt KUB chickens. Collaboration of two theories has a mutually influencing relationship, especially towards attitudes and intentions to adopt KUB chickens which have a positive effect on the adoption rate. The adoption rate of KUB chicken is 3.32 (66.40%), this shows that the adoption rate of breeders in the Central Java region, is classified as high adoption.
The Influence of Islamic Service Quality and Trust on Customer Satisfaction and Intention in Reusing The Services in The Implementation of Umrah and Special Hajj Pilgrimage Abdul Subhan; Achmad Firdaus Firdaus; Mukhamad Najib
Jurnal Ekonomi Syariah Teori dan Terapan Vol. 10 No. 3 (2023): Mei-2023
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/vol10iss20233pp275-289

Abstract

ABSTRACT: Seeing the high potential for Umrah and Special Hajj departures, with a very large number of Umrah and Special Hajj travel, making competition between travel even higher.  This study aimed to determine the effect of Islamic service quality and trust on customer satisfaction, which will relate to interest in using it again. The method used in this research was the quantitative exploratory method. The participants in this study were Umrah and Special Hajj pilgrims who are registered with Hajj and Umrah organisers with official permits and domiciled in Java. The sampling technique in this study was probability random sampling with a total sample of 100 respondents. The analysis technique of the study was SEM-PLS  by using the SmartPLS 3.2.9 application. The results showed that the quality of Islamic services provided by the travel company and the trust of pilgrims have a significant influence on customer satisfaction felt by Umrah and Special Hajj pilgrims, which also affects their interest in reusing Umrah and Special Hajj services at the travel company. This research is very useful for Hajj and Umrah travel organisers in Indonesia in order to improve the quality of organising Hajj and Umrah for the comfort and solemnity of customers' worship. Keywords: Islamic Service quality, trust, service satisfaction, re-patronage Intention. ABSTRAK: Melihat tingginya potensi keberangkatan Umroh dan Haji Khusus, serta jumlah travel penyedia layanan tersebut yang sangat banyak, membuat persaingan antar travel semakin tinggi.  Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan islami dan kepercayaan terhadap kepuasan pelanggan, yang akan berhubungan dengan minat pelanggan untuk menggunakan jasa dan layanan kembali. Metode yang digunakan dalam penelitian ini adalah metode eksplanatori kuantitatif. Partisipan dalam penelitian ini adalah jamaah umroh dan haji khusus yang terdaftar pada penyelenggara haji dan umroh yang memiliki izin resmi dan berdomisili di Pulau Jawa. Teknik pengambilan sampel dalam penelitian ini adalah probability random sampling dengan jumlah sampel sebanyak 100 responden. Teknik analisis dalam penelitian ini adalah SEM-PLS dengan menggunakan aplikasi SmartPLS 3.2.9. Hasil penelitian menunjukkan bahwa kualitas pelayanan islami yang diberikan oleh perusahaan travel dan kepercayaan jamaah memiliki pengaruh yang signifikan terhadap kepuasan pelanggan yang dirasakan oleh jamaah umroh dan haji khusus, yang juga berpengaruh terhadap minat mereka untuk menggunakan kembali jasa pelayanan umroh dan haji khusus pada perusahaan travel tersebut. Penelitian ini sangat bermanfaat bagi para penyelenggara perjalanan haji dan umroh di Indonesia dalam rangka meningkatkan kualitas penyelenggaraan ibadah haji dan umroh demi kenyamanan dan kekhusyukan ibadah pelanggan. Kata Kunci: Kualitas Pelayanan Islami, Kepercayaan, Kepuasan Pelanggan,  Minat menggunakan kembali jasa. REFERENCES Abdullah, A. A., Awang, M. D., & Abdullah, N. (2020). Islamic tourism: The characteristics, concept and principles. KnE Social Sciences, 196–215. doi:10.18502/kss.v4i9.7326 Abdullah, D., Hamir, N., Nor, N. M., Jayaraman, K., & Rostum, A. M. M. (2018). Food quality, service quality, price fairness and restaurant re-patronage intention: The mediating role of customer satisfaction. International Journal of Academic Research in Business and Social Sciences, 8(17), 211–226. doi:10.6007/IJARBSS/v8-i17/5226 Ahmad, A. R., Keerio, N., Jameel, A. S., & Karem, M. A. (2020). The relationship between national culture and succession planning in Malaysian public universities. Journal of Education and e-Learning Research, 7(3), 242–249. doi:10.20448/journal.509.2020.73.242.249 Al-Emran, M., Mezhuyev, V., & Kamaludin, A. (2018). PLS-SEM in Information Systems Research: A comprehensive methodological reference. Proceeding of International Conference on Advanced Intelligent System and Informatics 2018, 845, 644-653. doi:10.1007/978-3-319-99010-1_59 Ali, H. (2019). Building repurchase intention and purchase decision: Brand awareness and brand loyalty analysis (Case study private label product in Alfamidi Tangerang). Saudi Journal of Humanities and Social Sciences, 04(09), 623–634. doi:10.36348/sjhss.2019.v04i09.009 Becker, J. M., Cheah, J. H., Gholamzade, R., Ringle, C. M., & Sarstedt, M. (2022). PLS-SEM's most wanted guidance. International Journal of Contemporary Hospitality Management, 35(1)321–346. doi:10.1108/IJCHM-04-2022-0474 Belina, A., & Efendi, A. 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Impact on customer trust and customer satisfaction according to the logistics service quality of home shopping. International Journal of Pure and Applied Mathematics, 118(19), 277–289. Chulaifi, M., & Setuowati, F. (2018). Pengaruh kualitas pelayanan, persepsi harga dan kepercayaan terhadap kepuasan konsumen jasa travel Umrah dan Haji pada PT. Sebariz Warna Berkah di Surabaya periode 2017-2018. JHP17: Jurnal Hasil Penelitian, 3(1), 40-54. Cristescu, M. P., NeriÈ™anu, R. A., Flori, M., Stoica, F., & Stoica, F. L. (2021). Analysing the stock market as an economic lever, using a qualitative and a quantitative model. Mathematics, 9(19), 2369. doi:10.3390/math9192369 Dawi, N. M., Jusoh, A., Streimikis, J., & Mardani, A. (2018). The influence of service quality on customer satisfaction and customer behavioral intentions by moderating role of switching barriers in satellite pay TV market. Economics & Sociology, 11(4), 198-218. doi: 10.14254/2071789X.2018/11-4/13 Elpansyah, C., Nurdin, S., & Rahayu, Y. S. (2019). Pengaruh Word Of Mouth terhadap minat beli melalui citra perusahaan dan kepercayaan sebagai variabel intervening pada jasa Umroh PT Indojava Mulia Wisata. Jurnal Sains Manajemen, 1(1), 85–95. doi:10.51977/jsm.v1i1.94 Faza, H., & Widiyanto, I. (2016). Studi minat mereferensikan dalam jasa travel Umrah. Diponegoro Journal of Management, 5(1), 117–131. Hair Jr, J. F., Hult, G. T., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial least squares structural equation modeling (PLS-SEM) using R. Switzerland: Springer. Retrieved from https://link.springer.com/book/10.1007/978-3-030-80519-7 Hair Jr, J. F., Sarstedt, M., Hopkins, L. G., & Kuppelwieser, V. (2014). Partial least squares structural equation modeling (PLS-SEM) An emerging tool in business research. European Business Review, 26(2), 106-121. doi:10.1108/EBR-10-2013-0128 Hellier, P. K., Geursen, G. M., Carr, R. A., & Rickard, J. A. (2003). Customer repurchase intention: A general structural equation model. European Journal of Marketing, 37(11), 1762–1800. doi:10.1108/03090560310495456 Kotler, P., & Armstrong, G. (2004). Dasar-dasar pemasaran. Jakarta: Prenhallindo. Laely, N. (2016). Analisis pengaruh kepercayaan dan harga terhadap loyalitas pelanggan dimediasi kepuasan pada PT. Telkomsel di Kota Kediri. MM17: Jurnal Ilmu Ekonomi Dan Manajemen, 3(2), 61-74. doi:10.30996/jmm17.v3i02.802 Levine, J. H., Klein, A., & Mathews, J. (2001). Data without (operational) variables. Journal of Mathematical Sociology, 25(3), 225–273. doi:10.1080/0022250X.2001.9990253 Halomoan, M, E., Kumadji, S., & Yulianto, E. (2014). Pengaruh kualitas pelayanan terhadap kepuasan, kepercayaan dan loyalias (Survei pada Pelanggan yang menginap di Jambuluwuk Batu Resort Kota Batu). (Skripsi Sarjana, Universitas Brawijaya). http://repository.ub.ac.id/id/eprint/116736/ McKnight, D. H., Choudhury, V., & Kacmar, C. (2002). No title developing and validating trust measures for e-commerce: An integrative typology. Information Systems Research, 13(3), 334–359. doi:10.1287/isre.13.3.334.81 Othman, A., & Owen, L. (2001). The multi dimensionality of carter model to measure customer service quality (SQ) in Islamic banking industry: A study in Kuwait finance house. International Journal of Islamic Financial Services, 3(4), 1–12. Othman, B. A., Harun, A., De Almeida, N. M., & Sadq, Z. M. (2020). The effects on customer satisfaction and customer loyalty by integrating marketing communication and after sale service into the traditional marketing mix model of Umrah travel services in Malaysia. Journal of Islamic Marketing, 12(2), 363–388. doi:10.1108/JIMA-09-2019-0198 Othman, B., Harun, A., Rashid, W., & Ali, R. (2019). The impact of Umrah service quality on customer satisfaction towards Umrah travel agents in Malaysia. Management Science Letters, 9(11), 1763–1772. doi:10.5267/j.msl.2019.6.014 Phuong, N. N., & Dai Trang, T. T. (2018). Repurchase intention: The effect of service quality, system quality, information quality, and customer satisfaction as mediating role: a PLS approach of m-commerce ride hailing service in Vietnam. Marketing and Branding Research, 5(2), 78. doi:10.33844/MBR.2018.60463 Prasetyo, B. (2006). Metode penelitian kuantitatif teori dan aplikasi. Surabaya: Pustaka Pelajar. Sholihin, M., & Ratmono, D. (2021). Analisis SEM-PLS dengan WarpPLS 7.0. Yogyakarta: ANDI. Tate, R. L. (2010). A compendium of tests, scales and questionnaires: The practitioner's guide to measuring outcomes after acquired brain impairment. London: Psychology Press, Taylor & Francis Group. Wailmi, K., & Tamam, T. (2022). Tourism during covid 19: Service quality and location toward customer satisfaction. International Journal of Education and Social Science Research, 5(2), 355–363. doi:10.37500/IJESSR.2022.5222 Wang, K. Y. (2022). Sustainable tourism development based upon visitors' brand trust: A case of "100 Religious Attractions.” Sustainability, 14(4), 1977. doi:10.3390/su14041977 Yamin, S., & Kurnoawan, H. (2011). Generasi baru mengolah data penelitian dengan partioal least square path modeling. Jakarta"¯: Salemba Infotek. Yi, Y., & La, S. (2004). What influences the relationship between customer satisfaction and repurchase intention? Investigating the effects of adjusted expectations and customer loyalty. Psychology & Marketing, 21(5), 351–373. doi:10.1002/mar.20009 Zainal, V. (2017). Islamic marketing management: Mengembangkan bisnis dengan hijrah ke pemasaran Islami mengikuti praktik Rasulullah saw. Jakarta: Bumi Aksara.  
Factor affecting user satisfaction in agricultural e-commerce applications: Facing the new normal Alfa Nursyamiza Nusifera; Mukhamad Najib; Kirbrandoko Kirbrandoko
Journal of Innovation in Business and Economics Vol. 4 No. 02 (2020): Journal of Innovation in Business and Economics
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jibe.v4i02.12954

Abstract

Agricultural E-Commerce with a retail business model has a big challenge to become an alternative sales distribution of agricultural products. Consumer satisfaction and loyalty can be a strategy for companies to maintain and increase sales. The purpose of this study was to analyze the users of agricultural e-commerce application characteristics and variables that affect customer satisfaction and loyalty. It was conducted by a survey in the Greater Jakarta area, Indonesia. Research data were collected using a questionnaire with a convenience sampling method to 170 respondents. The majorities of respondents were women with an age range of 20-30 years. Structural Equation Modeling (SEM) results show that there is a significant influence between information quality, design, response, security, delivery on satisfaction, and satisfaction with loyalty. On the other hand, there is no significant difference between ability, payment, user service, and satisfaction. Companies can create loyalty programs to increase product purchase retention in agricultural e-commerce.
Managing Operational Risks in Water Supply Sector Kandiana Wati; Mukhamad Najib; Setiadi Djohar
Jurnal Manajemen Teknologi Vol. 18 No. 3 (2019)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2019.18.3.1

Abstract

Abstract. Water and sanitation sector is characterized with having many risks. The ability to manage risks is one of the success factors in providing clean water services to the community. The objective of this paper is to identify the operational risks in the water supply provision, to analyze the significant risks, and to formulate actions to manage the significant risks.  The operational risks are analyzed using probability impact matrix. The research shows that the significant operational risks mostly occur during raw water extraction process, which are risks related to the quality and quantity of raw water, as well as reliability of the supporting facilities (intake and transmission pipe). Other significant risks are production failure, intermittent supply, low water pressure, and contractor availability for meter installation. Because significant operational risks are caused by process and external factor, the proposed risk management includes the development of procedures and guidelines, as well as the implementation of effective contractor management. Risk management also includes the establishment of effective communication and coordination with relevant stakeholders. Keywords: Operational risk, probability impact matrix, risk management, water company, water supply provisionAbstrak. Sektor air dan sanitasi memiliki banyak risiko. Kemampuan untuk mengelola risiko yang muncul menjadi salah satu faktor keberhasilan penyediaan air bersih bagi masyarakat. Penelitian ini bertujuan untuk mengidentifikasi risiko operasional dalam penyediaan air bersih, menganalisa risiko yang signifikan, serta memformulasikan langkah-langkah penanganan risiko yang signifikan. Analisa risiko operasional dilakukan menggunakan matriks probability impact. Hasil penelitian menunjukkan bahwa risiko operasional signifikan paling banyak terjadi pada proses pengambilan air baku, yaitu risiko yang terkait kualitas dan kuantitas air baku, serta kehandalan fasilitas pendukung (bangunan sadap dan pipa transmisi). Risiko signifikan lainnya yaitu kegagalan produksi, gangguan suplai, tekanan air kecil, dan ketersediaan kontraktor pemasangan meter. Karena risiko operasional yang signifikan disebabkan oleh faktor proses dan eksternal, pengelolaan risiko yang diusulkan meliputi penyusunan prosedur dan pedoman kerja, serta penerapan pengelolaan kontraktor yang efektif. Pengelolaan risiko juga meliputi pengembangan komunikasi dan koordinasi yang efektif dengan pemangku kepentingan yang terkait.Katakunci: Matriks probability impact, pengelolaan risiko, penyediaan air bersih, perusahaan air bersih, risiko operasional.
Does Distribution Channel Selection Matter among Zakat-Assisted and Non-Assisted Organic Rice Farmers? An Impact Assessment Lathifah, Fitriyani; Najib, Mukhamad; Beik, Irfan Syauqi
International Journal of Zakat Vol 8 No 2 (2023): International Journal of Zakat
Publisher : Center of Strategic Studies (PUSKAS) BAZNAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37706/ijaz.v8i2.436

Abstract

An organic farming system has the potential to advance farmers’ wealth in comparison to conventional farming, owing to its ethical value factors. This study examines the influence of farmers’ decision-making in choosing a distribution channel on their quality of life. This research samples both farmers who receive financial assistance from the zakat fund and those who do not. This study incorporates the ethical values of Islamic commerce into the model of analysis. The data is obtained from 64 farmers, analyzed using Structural Equation Modeling – Partial Least Squares (SEM–PLS) and independent statistical tests. Four criteria were identified as having a beneficial impact on farmers’ quality of life, however, yielding no evidence to claim any difference in the quality of life between assisted-zakat and non-assisted farmers. The implications of this research are crucial for an appropriate measure of zakat impacts. Nevertheless, a larger sample size is necessary to obtain reliable results. The policy implications are to market policies for organic rice, with a focus on prioritizing farmer justice and fair pricing management for farmers.
Factors Affecting Consumer Interest In Electronic Money Usage With Theory Of Planned Behavior (TPB) Nugroho, Anton; Najib, Mukhamad; Simanjuntak, Megawati
Journal of Consumer Sciences Vol. 3 No. 1 (2018): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (331.149 KB) | DOI: 10.29244/jcs.3.1.15-27

Abstract

There are many factors that influence consumer intention to use electronic money. Based on the theory of planned behavior, behavior intention is formed by the attitude toward behavior, subjective norms and perceived behavioral control. This research aims to analyze attitude, subjective norms and perceived behavioral control that affect consumer intention in the usage of electronic money.Data collection from respondents through a structured questionnaire by self-report. Some questions in the questionnaire were made on a Likert scale with five variations of the answers in very strongly disagreeable order to strongly agree. The respondents are 290 undergraduate students that have never used server-based electronic money. The result showed that the attitude toward behavior did not a significantly affect the behavior intention. While the subjective norms and perceived behavioral control have a significant effect on the behavior intention in the usage of electronic money.
Preference Analysis and Purchasing Decision of Fruit Consumers in Generation Y (Case of Modern and Traditional Retail in Bogor) Effendi, Irpan; Najib, Mukhamad; Brandoko, Kir
Journal of Consumer Sciences Vol. 4 No. 2 (2019): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.4.2.61-75

Abstract

Fruit is categorized as perishable product. Fruit trading still coordinated by direct sales, which consumers come over to the location then choose their own preference. Majority consumers prefer to go to the two shopping places for buying fruit products which is major in Indonesia or Bogor, for instance in modern retail or traditional retail. The issue in consumption character shifts caused by the generation alteration in which can influence business activities in the retail industry. At present, the traditional good retailers of modern generation Y is faced with different characteristics from the previous generation. Data was collected using questionnaires given to 150 respondents from the modern retail and 150 respondents traditional retail. The total questionnaires are 300 Generation Y respondents. The data was analyzed by descriptive analysis and Partial Least Square (PLS). The results indicated that the category in the modern retail the influence of the reference group and ethnocentrism had a positive effect and had the greatest influence on Y generation preferences as well as the categories in traditional retail reference groups and ethnocentrism had a positive and significant effect and product quality and prices have a negative effect on Y generation's preference for fruit shopping in modern retail. Meanwhile personal factors and places have a negative effect on Y generation's preference for fruit shopping in traditional retail. From modern and traditional fruit retailing consumer preferences have a positive and very significant effect on fruit purchasing decisions.
Co-Authors - Rheinnadia ., Dr. Anantawikrama Tungga Atmadja, S.E., Abdul Kohar Irwanto Abdul Rashid Abdul Subhan Abdullah, Akhyar Abdurrahim, Muhamad Syahid Abiyyu, Ikhwan Achmad Firdaus Achmad Firdaus Firdaus Adi Yusup Tauruy Adi, Dian Purnomo Adil, Adityawarman Adinna Astrianti Adiwena, Muh. Afiatin Dewi Afifah, Aisyah Nur Afra Nazhirah Agus Kistian Agus Maulana Agus Wijaya Soehadi Agus Wiyono Ahmad Mukhlis Yusuf Ahmad Mukhlis Yusuf Ahmad Sapudin Ajun Junaedi Alfa Nursyamiza Nusifera Alhamuddin Alla Asmara Amalia Amalia Ambar Rukmi Dyah Kusumawardani Aminah, Mimin Amir Fikri Anak Agung Gede Sugianthara Angelia Angelia Anggraini Sukmawati Anita Susanti Annisa Rizki Khairan Anton Nugroho Ariani, Annestie Ariansyah Ariansyah Arif Imam Suroso Arifin, Zukhri Agusty Leo Syamsul Arman Jauhari Arry Ekananta Arzaq Tahara Fitwantyo Asep Taryana Awisal Fasyni Ayu Ningsetya Mardika Riskhi Baderi Baderi Bagus Sartono Bella Nandita Bhertin Karunia Binagusto Mochammad Brandoko, Kir Budi Eko Soetjipto Budi Suharjo Buger Wijaya Yuana Bustanul Arifin Chaerani, Septi Nur Dadang Supriyatno Darmawan, Teuku Fajar Akbar Dasiroh, Umi Dedi Mulyono, Dedi Deni Nasri Desi Nurhikmahyanti Dewi Inda Musni Dharmawan Santoso, Dharmawan Dimas Febriyan Priambodo Dini Agustina Djoko Wahyono Dodik Ridho Nurrochmat Dr. Anantawikrama Tungga Atmadja, S.E., . Effendi, Irpan Elfiyanto, Sonny Elina Adi wijayanti Eng Saiful Anwar Erliza Noor Euis Puspita Dewi, Euis Puspita Evy Fausiah Faqih Udin dan Jono M. Munandar Meivita Amelia Faris Salman Farit Mochamad Afendi Febrina Mahliza Fermico Karambut Fety Nurlia Muzayanah Fifin Oktaviani Fitry Primadona Hanafi Hanafi Haniarta Gemilang Sari Hansen Tandra Hansen Tandra Hardiana Widyastuti Harianto Hartoyo Hartoyo Hartoyo Hartoyo Heni Istianawati Hermawan Setiawan Heti Mulyati Hidayat, Suryo Husni, Ahmad bin Muhammad I Nyoman Surasana Ibrahim Chalids Idqan Fahmi Iif Syarifah Ilahi, Yudi Fasrah Imam Teguh Saptono Irfan Syauqi Beik Irwan Siswanto Ismujianto - Istanti Rustiana Joni Iskandar Joni Iskandar, Joni Jopang, Jopang Jovita Jovita Juniar Prayogi Juniar Prayogi kambolong, makmur Kandiana Wati Kartina Kartina Kasmiruddin " Kehek, Isak Khairani Khairani Kirbrandoko Kirbrandoko Kuncoro, Ardhika Wahyu Kuntadi, Yahya Agung Kusdiantomo Kusdiantomo Lalita Paraduhita Martha leong, yee choy Lilla Noervita Lusi Dewi Lutfhan Hadi Priambodo Luthfa Jamilah M. Syamsul Maarif Ma'arif, M. Syamsul Ma'mun Sarma Mamori, Dore Rhendy Maulana, Syahrizal Ma’mun Sarma Megawati Simanjuntak Meutia Rahma Miswatun, Siti Monica Puspa Sari Muh Faturokhman Muhamad Yudi Setiawan Muhammad Irdy Eka Mahendra Muhammad Shofiyuddin Muhammad Sigit Susanto Muhammad Subianto Muhammad Syamsun Mukhamad Yasid Mukhamad Yasid Mukhamad Yasid, Mukhamad Mukti Ali, Mochammad Murniati, Andi Musa Hubeis Mustofa, Mutmainnah Nanda Naufal Rofiza Haidar Nanda Nur Rafiana Niskawati, Niskawati NUR AENI Nur Ardiansyah Nur Hadi Wijaya Nur Syamsiyah Nurhandayani, Arum Nurhendra Fatma Nyoman Trisna Herawati Octaviani, Siti Nurfajar Ono Suparno pratomo, edwin agung Priastuti, Dila Pristiwantoro, Eko Cahyo Prita Prasetya Priyanto, Hery Pudji Muljono purwanti, ninik endang Puspitasari Puspitasari Putri Utami Ruswandi R. Endro Wibisono Rahma Rahayu Dinarlita Rahmad Hakim Rajuddin Rajuddin Ramadhan, Yusuf rasyida leila ramadlana Rinda Tri Wijayanti Rini, Riska Firda Risen Anugrah Rita Nurmalina Riva Ismawati Rizal Syarief Rosdwianty, Sintya Rosdwianty, Sintya Roslina Roslina Rudi Susilo S Siswanto Sagitta, Ajeng Eka Salwa Inaayatullah Fannani Santa Tri Dwi Sartika Waruwu Sarma, Ma’mun Sartono Sartono, Sartono sayekti, ayutyas Setiabudy, R. - Setiadi Djohar Setiadi Djohar Setiadi Djohar Setiadi Djohar Setiadi Djohar Setyo Ferry Wibowo Silvia Dewi Sagita Andik Siti Jahroh Siti Sujatini, Siti Sitti Nurani Sirajuddin Soeparno . Stevia Septiani Subardjo, Anang Suhendi Sujiati Sujiati SUMIYATI SUMIYATI Surawijaya, Angga Alan Surya Gumilar Susan Susan Susana Chandra Susanti susanti, marni Sutomo Sutomo Suzanna Ndraha Syahdar Baba Syarah Nurul Amaliah Tandra, Hansen Tanti Novianti Taslim Ersam Tika Cahyanti, Tika Tofan Tri Nugroho Tri Murti Andayani Ujang Sumarwan Utari, Lilik Utha, Arifin Vania Pramatatya Wardono, S - Widayanti Widayanti Wistiani . Yahya Agung Kuntadi Yani Cahyo Susilo Yasin, Ilyas Yeti Lis Purnamadewi Yudha Heryawan Asnawi Yulandi Yuli Astutik Yusiran Yusiran, Yusiran Yusman Syaukat Yusnia Kaharuddin, Yusnia Zainal Abidin