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All Journal Jurnal Ilmu Pertanian Indonesia Jurnal Teknologi Industri Pertanian Jurnal Manajemen dan Organisasi MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Manajemen dan Agribisnis ESENSI: JURNAL BISNIS DAN MANAJEMEN Socia : Jurnal Ilmu-Ilmu Sosial BAHASANTODEA MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN KAPAL Jurnal Ilmu Pengetahuan dan Teknologi Kelautan JURNAL SISTEM INFORMASI BISNIS JIMAT (Jurnal Ilmiah Mahasiswa Akuntansi) Undiksha Sosiohumaniora Jurnal Praktik Bisnis Jurnal Manajemen Teknologi Publikasi Pendidikan Educate JDM (Jurnal Dinamika Manajemen) Jurnal Transportasi Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Ilmu Ternak Veteriner Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Journal of Consumer Science Widyariset Planta Tropika Jurnal Ekonomi Syariah Teori dan Terapan Jurnal Tataloka MIX : Jurnal Ilmiah Manajemen Business UHO: Jurnal Administrasi Bisnis Phenomenon : Jurnal Pendidikan MIPA Jurnal Ilmu Sosial dan Ilmu Politik Binus Business Review Jurnal Ilmiah Ekonomi Islam Unnes Science Education Journal Sosial Horizon: Jurnal Pendidikan Sosial AGREGAT Jurnal Ilmu dan Riset Akuntansi SPEKTRA: Jurnal Kajian Pendidikan Sains Journal of Consumer Sciences Jurnal Ilmu Keluarga dan Konsumen JURNAL MANAJEMEN DAN PELAYANAN FARMASI (Journal of Management and Pharmacy Practice) Al-Muzara'ah Buletin Ilmiah Litbang Perdagangan Economac: Jurnal Ilmiah Ilmu Ekonomi Prosiding Seminar Nasional Sains dan Teknologi Terapan Insight : Jurnal Pemikiran dan Penelitian Psikologi JURNAL SYARIKAH : JURNAL EKONOMI ISLAM ILTIZAM Journal of Sharia Economic Research IKRA-ITH ABDIMAS EQIEN - JURNAL EKONOMI DAN BISNIS Shirkah: Journal of Economics and Business Journal of Innovation in Business and Economics International Journal for Educational and Vocational Studies Medica Hospitalia Jurnal Penelitian dan Pengkajian Ilmu Pendidikan: e-Saintika Journal of Enterprise and Development (JED) Genta Mulia : Jurnal Ilmiah Pendidikan Jurnal Borneo Saintek International Journal of Zakat (IJAZ) Jurnal Manajemen Jurnal Bisnis Tani RESEARCH AND DEVELOPMENT JOURNAL OF EDUCATION (RDJE) Jurnal Hutan Tropika AVERROUS: Jurnal Kedokteran dan Kesehatan Malikussaleh Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Widyariset Kordinat : Jurnal Komunikasi antar Perguruan Tinggi Agama Islam Nusantara Science and Technology Proceedings Prosiding Seminar Nasional Pendidikan Fisika FITK UNSIQ Business Review and Case Studies Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah Kajian Branding Indonesia Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Jurnal Ilmiah Berkala: Sains dan Terapan Kimia Journal of Business Studies and Management Review Policy Brief Pertanian, Kelautan, dan Biosains Tropika

Mukhamad Najib

Departemen Manajemen, Fakultas Ekonomi Dan Manajemen, Institut Pertanian Bogor, Bogor 16680, Indonesia

Author-ID : 2523380

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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ANALYSIS OF THE EFFECT OF MARKETING MIX ON CONSUMER TRUST AND SATISFACTION ON ONLINE PURCHASING OF ORGANIC FOOD DURING THE OUTBREAK OF THE COVID-19 Maulana, Syahrizal; Najib, Mukhamad; Sarma, Ma’mun
Jurnal Aplikasi Manajemen Vol. 19 No. 2 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.02.03

The internet changes people's consumption patterns and shopping behavior. Online shopping activities can be done without leaving the house and can be done at any time. Online purchases are increasing during the pandemic due to Covid-19. Organic food business players can use internet marketing activities to attract more consumers, and one way that can be used is a marketing mix. This study analyzes the effect of the marketing mix on consumer trust and satisfaction in purchasing organic food online to increase repurchase intention. The population in this research is organic food consumers. The sample was taken using a purposive sampling method that targets consumers who live in the Jabodetabek area through an online questionnaire survey. Respondents who meet the criteria are 200 consumers. Structural Equation Modeling (SEM) was used in data processing and analysis. The results showed that the product and place had a significant effect on consumer satisfaction. Trust has a significant impact on satisfaction but had no significant effect on repurchase intention. Satisfaction had a significant effect on the repurchase intention of organic food. The suggestion for further research needs to analyze the types of organic rice, vegetables, and fruits purchased by consumers in more detail.

The Influence of Social Media in Brand Awareness, Word of Mouth, Intention and Donation Decisionat Rumah Zakat Mulyono, Dedi; Syamsun, Muhammad; Najib, Mukhamad
Jurnal Aplikasi Manajemen Vol. 14 No. 4 (2016)
Publisher : Universitas Brawijaya, Indonesia

This study was conducted for examining the influence of social media in brand awareness, word of mouth, and intention to donate and decision making to give donation at Rumah Zakat, Indonesia. Social media as an exogenous variable. Endogenous variables consist of brand awareness, word of mouth (WOM), willingness to donate, and decision to give donation. This study uses primary data that was collected from 156 respondents which active on social media. The analysis method applies the estimation model of Structural Equation Modeling (SEM) that operated by SmartPLS program version 2.0. The result revealed that social media has significant influence to the word of mouth and brand awareness of Rumah Zakat. Brand awareness of Rumah Zakat significantly gives effect in marketing of word of mouth and willingness to donate. The establishment of word of mouth's marketing significantly effect to willingness to donate. Willingness to donate significantly influences the decision of giving donation. Meanwhile, social media indirectly influence in willingness to donate to Rumah Zakat.

THE EFFECT OF MOTIVATION AND COMPETENCE ON EMPLOYEE PERFORMANCE IN SATELLITE TECHNOLOGY CENTER - NATIONAL INSTITUTE AERONAUTICS AND SPACE Sujiati, Sujiati; Ma'arif, M. Syamsul; Najib, Mukhamad
Jurnal Aplikasi Manajemen Vol. 15 No. 2 (2017)
Publisher : Universitas Brawijaya, Indonesia

This study aims toanalyze the effect of motivation and competency factor on employee performance in Satellite Technology Center-National Institute of Aeronautics and Space. This study uses a quantitative approach using descriptive analytic surveywith cross-sectional study. Respondents in this study of 79 people who are employees of part dissemination, program and facility, administration.The data analysis used in this research were descriptive analysis and Structural Equation Modeling (SEM) PLS. The results show that motivationhas significant effect either directly or indirectly through the competency on employee performance in Satellite Technology Center-National Institute of Aeronautics and Space.

DETERMINATION OF KEY PERFORMANCE INDICATOR WITH BALANCED SCORECARD APPROACH IN PUBLIC SECTOR Hidayat, Suryo; Maarif, M. Syamsul; Najib, Mukhamad
Jurnal Aplikasi Manajemen Vol. 15 No. 2 (2017)
Publisher : Universitas Brawijaya, Indonesia

Performance measurement in the Secretariat of the Ministry of Administrative Reform and Bureaucratic Reform (PANRB) were not comprehensive and thorough yet, so it is necessary to design a new performance measurement by performance indicators. The approach used is balanced scorecard (BSC). This research was conducted in July-August 2016 using primary and secondary data sources. A number of 53 high officials of the Secretariat of the Ministry of PANRB of echelons I, II, III, and IV were included as the study sample. Data were analyzed with descriptive analysis, crosstab, Chi-square, Eckenrode, and Importance Performance Analysis (IPA). The results showed that a major priority for the BSC was the customer's perspective (10 sub perspectives), followed by internal business (20 sub-perspectives), finance (10 sub-perspectives), learning and growth (20 sub-perspectives). Four perspectives of BSC showed its position on the quadrant of IPA showed at â€˜keep up the good work',˜concentrate here'˜possible overkill, and low priority'. In general, the three priority indicators on each perspective shows good performance with a high level of importance. Nevertheless, there are indicators that still having low performance despite its high level of importance, and vice versa.

READER'S MOTIVATION AND BEHAVIOR TOWARD LECTURER'S DECISION IN CONSUMING MEDIA Ariani, Annestie; Sarma, Ma'mun; Najib, Mukhamad
Jurnal Aplikasi Manajemen Vol. 15 No. 3 (2017)
Publisher : Universitas Brawijaya, Indonesia

Today print media face serious problem. Technology advances in communication and information sector has caused online media grow rapidly replacing the function of print media. The growth of online media caused some print media industries change their product into the online version, even some of them stop producing. This study aims to see the influence of online media towards the consumption of print media from the consumers'point of view. This study was conducted in Institut Pertanian Bogor with 92 lecturers as respondents. Proportional random sampling technique was used in this study. Structural Equation Model based on SMART Partial Least Square v2.0 with four latent variables which were reader's motivation, behavior of reading print media, behavior of reading online media, and media consumption decision were used in this study to analyze the data. The result of the analysis showed that (1) reader's motivation directly had significant effect on reader's consumption decision, (2)reader's motivation directly had significant effect on behavior of reading print media, (3 )reader's motivation had significant effect on behavior of reading online media, and (4) behavior of reading print media had insignificant effect on the media consumption decision (5) behavior of reading online media had insignificant effect on the media consumption decision.

DIGITAL MARKETING ADOPTION AND THE INFLUENCES TOWARDS BUSINESS SUCCESSES OF MSMEs CREATIVE SECTOR IN INDONESIA AND MALAYSIA Afifah, Aisyah Nur; Najib, Mukhamad; Sarma, Ma'mun; leong, yee choy
Jurnal Aplikasi Manajemen Vol. 16 No. 3 (2018)
Publisher : Universitas Brawijaya, Indonesia

This research is to identify which factor affecting business success from digital marketing by MSMEs Creative Sector in Indonesia and Malaysia.Data processing and analysis methods in this research are Descriptive Analysis, employing SEM with PLS approach, and quantitative data were mainly investigated. The conclusion of this research are the factor which significantly affects the success of digital marketing uses is knowledge, knowing its benefits can provide more benefits for the future of their businesses.This research is expected to produce knowledge relevant to factors affecting the success of digital marketing benefit towards business success in MSMEs creative sector. The next researcher is expected to examine more respondents and wider research area, and this research is expected to give contribution and references to related institutions.

DEVELOPMENT OF AISAS MODEL TO SEE THE EFFECT OF TOURISM DESTINATION IN SOCIAL MEDIA Abdurrahim, Muhamad Syahid; Najib, Mukhamad; Djohar, Setiadi
Jurnal Aplikasi Manajemen Vol. 17 No. 1 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.01.15

The development of information technology is growing rapidly, one proof of the rapid progress of information technology is the development of social media. Promotion on social media is a popular way for companies, even government agencies. The purpose of this study was to see the effect of the promotion of tourist destinations on social media by developing the Aisas model to see the relationships between the verbs in it. The analytical method used in this study uses Structural Equation Modeling (SEM) which is run using LISREL software. The results of the study show that promotion on social media has a significant effect on one’s attention, interest, and desire to find more information about the information being promoted. And one’s attention and interest have a significant influence on tourism decisions. A person’s tourism activities influence the desire to share his travel experience. Further research is expected to be able to examine the trends of social media that are most effectively used for promotion.

CONCEPTUALIZATION AND MEASUREMENT OF RELATIONSHIP VALUE: PRINCIPAL-RETAILER CONTEXT Prasetya, Prita; Najib, Mukhamad; Soehadi, Agus W.; Djohar, Setiadi
Jurnal Aplikasi Manajemen Vol. 17 No. 2 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.02.09

The marketing literature reveals little agreement on the generalizability of relationship value scales that were developed in earlier works. Relationship value is more investigated methods founded on relationship marketing conception to describe and contribute better managing of the company. In this study, a relationship value scale was developed for a specific context in the principal-retailer relationship. Its involved definition of relationship value, methods for measuring relationship value, impact on sales collaboration, and business performance. These research assessed three alternative models of the dimension structure of relationship value construct then tested for reliability, validity, and confirmatory factor analysis. The result suggested that the four multi-item scales of relationship value developed showed evidence of reliability and validity. This method is recommended to measure relationship value. Further, the findings showed that relationship value has positive effects on both sales collaboration and business performance.

Analisis Preferensi Konsumen terhadap Atribut Yogurt Drink (Studi Kasus Kota Bogor Jawa Barat) Cahyanti, Tika; Najib, Mukhamad
Jurnal Aplikasi Manajemen Vol. 14 No. 1 (2016)
Publisher : Universitas Brawijaya, Indonesia

Yoghurt is a dairy product that currently being developed. It can be proven by many options of yogurt product competes each other, therefore yoghurt producer has to know consumers'desires and needs. This study aims to identify the characteristics of consumer, identify buying decision process of consumer, analyze preferences and segmentation of consumer based on attribute importance weights. The research methods are using descriptive analysis, conjoint analysis, and cluster analyzes. The examined attributes are flavor,packaging, pricing, and volume/content of yoghurt. The result shows that flavor is the most important on yoghurt. While the most preferred combination by consumer is strawberry flavors, plastic bottle packaging, price Rp 7.000 - Rp 9.000 and volume 200-250 ml. The research resulted in two clusters based on attributes importance weights.

Pengaruh Kualitas Pelayanan dan Biaya terhadap Kepuasan dan Loyalitas Pasien RSUD Kota Bogor Adil, Adityawarman; Syamsun, Muhammad; Najib, Mukhamad
Jurnal Aplikasi Manajemen Vol. 14 No. 3 (2016)
Publisher : Universitas Brawijaya, Indonesia

This study aims to determine the effect of quality of service and hospital's cost on patient satisfaction and loyalty. This study uses secondary data from hospital's document and primary data which collected through questionnaire's survey from the patients of Bogor Public Hospital, Indonesia. The method of analysis using Structural Equation Modeling (SEM) analysis. According to the method of Partial Least Square (PLS), service qualityand hospital's cost have significant impact on patient satisfaction. Service quality has significantlyÂ impact to the patient loyalty, but the hospital's cost has no significant impact on patient loyalty. In addition, patient satisfaction significantly affect to the patient loyalty. According to this result, the hospital needs to improve the service quality and set the right cost in order to improve patient satisfaction and at the end, gain patient loyalty.

Co-Authors - Rheinnadia ., Dr. Anantawikrama Tungga Atmadja, S.E., Abdul Kohar Irwanto Abdul Rashid Abdul Subhan Abdullah, Akhyar Abdurrahim, Muhamad Syahid Abiyyu, Ikhwan Achmad Firdaus Achmad Firdaus Firdaus Adi Yusup Tauruy Adi, Dian Purnomo Adil, Adityawarman Adinna Astrianti Adiwena, Muh. Afiatin Dewi Afifah, Aisyah Nur Afra Nazhirah Agus Kistian Agus Maulana Agus Wijaya Soehadi Agus Wiyono Ahmad Mukhlis Yusuf Ahmad Mukhlis Yusuf Ahmad Sapudin Ajun Junaedi Alfa Nursyamiza Nusifera Alhamuddin Alla Asmara Amalia Amalia Ambar Rukmi Dyah Kusumawardani Aminah, Mimin Amir Fikri Anak Agung Gede Sugianthara Angelia Angelia Anggraini Sukmawati Anita Susanti Annisa Rizki Khairan Anton Nugroho Ariani, Annestie Ariansyah Ariansyah Arif Imam Suroso Arifin, Zukhri Agusty Leo Syamsul Arman Jauhari Arry Ekananta Arzaq Tahara Fitwantyo Asep Taryana Awisal Fasyni Ayu Ningsetya Mardika Riskhi Baderi Baderi Bagus Sartono Bella Nandita Bhertin Karunia Binagusto Mochammad Brandoko, Kir Budi Eko Soetjipto Budi Suharjo Buger Wijaya Yuana Bustanul Arifin Chaerani, Septi Nur Dadang Supriyatno Darmawan, Teuku Fajar Akbar Dasiroh, Umi Dedi Mulyono, Dedi Deni Nasri Desi Nurhikmahyanti Dewi Inda Musni Dharmawan Santoso, Dharmawan Dimas Febriyan Priambodo Dini Agustina Djoko Wahyono Dodik Ridho Nurrochmat Dr. Anantawikrama Tungga Atmadja, S.E., . Effendi, Irpan Elfiyanto, Sonny Elina Adi wijayanti Eng Saiful Anwar Erliza Noor Euis Puspita Dewi, Euis Puspita Evy Fausiah Faqih Udin dan Jono M. Munandar Meivita Amelia Faris Salman Farit Mochamad Afendi Febrina Mahliza Fermico Karambut Fety Nurlia Muzayanah Fifin Oktaviani Fitry Primadona Hanafi Hanafi Haniarta Gemilang Sari Hansen Tandra Hansen Tandra Hardiana Widyastuti Harianto Hartoyo Hartoyo Hartoyo Hartoyo Heni Istianawati Hermawan Setiawan Heti Mulyati Hidayat, Suryo Husni, Ahmad bin Muhammad I Nyoman Surasana Ibrahim Chalids Idqan Fahmi Iif Syarifah Ilahi, Yudi Fasrah Imam Teguh Saptono Irfan Syauqi Beik Irwan Siswanto Ismujianto - Istanti Rustiana Joni Iskandar Joni Iskandar, Joni Jopang, Jopang Jovita Jovita Juniar Prayogi Juniar Prayogi kambolong, makmur Kandiana Wati Kartina Kartina Kasmiruddin " Kehek, Isak Khairani Khairani Kirbrandoko Kirbrandoko Kuncoro, Ardhika Wahyu Kuntadi, Yahya Agung Kusdiantomo Kusdiantomo Lalita Paraduhita Martha leong, yee choy Lilla Noervita Lusi Dewi Lutfhan Hadi Priambodo Luthfa Jamilah M. Syamsul Maarif Ma'arif, M. Syamsul Ma'mun Sarma Mamori, Dore Rhendy Maulana, Syahrizal Ma’mun Sarma Megawati Simanjuntak Meutia Rahma Miswatun, Siti Monica Puspa Sari Muh Faturokhman Muhamad Yudi Setiawan Muhammad Irdy Eka Mahendra Muhammad Shofiyuddin Muhammad Sigit Susanto Muhammad Subianto Muhammad Syamsun Mukhamad Yasid Mukhamad Yasid Mukhamad Yasid, Mukhamad Mukti Ali, Mochammad Murniati, Andi Musa Hubeis Mustofa, Mutmainnah Nanda Naufal Rofiza Haidar Nanda Nur Rafiana Niskawati, Niskawati NUR AENI Nur Ardiansyah Nur Hadi Wijaya Nur Syamsiyah Nurhandayani, Arum Nurhendra Fatma Nyoman Trisna Herawati Octaviani, Siti Nurfajar Ono Suparno pratomo, edwin agung Priastuti, Dila Pristiwantoro, Eko Cahyo Prita Prasetya Priyanto, Hery Pudji Muljono purwanti, ninik endang Puspitasari Puspitasari Putri Utami Ruswandi R. Endro Wibisono Rahma Rahayu Dinarlita Rahmad Hakim Rajuddin Rajuddin Ramadhan, Yusuf rasyida leila ramadlana Rinda Tri Wijayanti Rini, Riska Firda Risen Anugrah Rita Nurmalina Riva Ismawati Rizal Syarief Rosdwianty, Sintya Rosdwianty, Sintya Roslina Roslina Rudi Susilo S Siswanto Sagitta, Ajeng Eka Salwa Inaayatullah Fannani Santa Tri Dwi Sartika Waruwu Sarma, Ma’mun Sartono Sartono, Sartono sayekti, ayutyas Setiabudy, R. - Setiadi Djohar Setiadi Djohar Setiadi Djohar Setiadi Djohar Setiadi Djohar Setyo Ferry Wibowo Silvia Dewi Sagita Andik Siti Jahroh Siti Sujatini, Siti Sitti Nurani Sirajuddin Soeparno . Stevia Septiani Subardjo, Anang Suhendi Sujiati Sujiati SUMIYATI SUMIYATI Surawijaya, Angga Alan Surya Gumilar Susan Susan Susana Chandra Susanti susanti, marni Sutomo Sutomo Suzanna Ndraha Syahdar Baba Syarah Nurul Amaliah Tandra, Hansen Tanti Novianti Taslim Ersam Tika Cahyanti, Tika Tofan Tri Nugroho Tri Murti Andayani Ujang Sumarwan Utari, Lilik Utha, Arifin Vania Pramatatya Wardono, S - Widayanti Widayanti Wistiani . Yahya Agung Kuntadi Yani Cahyo Susilo Yasin, Ilyas Yeti Lis Purnamadewi Yudha Heryawan Asnawi Yulandi Yuli Astutik Yusiran Yusiran, Yusiran Yusman Syaukat Yusnia Kaharuddin, Yusnia Zainal Abidin

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