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Oki Dermawan
Universitas Islam Negeri Raden Intan Lampung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Journal : Communautaire: Journal of Community Service

 1 
Digital Strategy for MSMEs: Marketing Optimization of Woven Bags Oki Dermawan; Amara Silvi Cardona; Elfa Diana; Suci Rahmatu Wahidah
Communautaire: Journal of Community Service Vol. 3 No. 1 (2024)
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/communautaire.v3i1.385

Abstract

This research aims to explore and understand how digital literacy and online marketing strategies can be effectively implemented to empower Micro, Small, and Medium Enterprises (MSMEs) in Budi Lestari Village. The main focus of this study is to identify the obstacles faced by MSME actors in utilizing digital technology, as well as evaluate the impact of digital marketing training on increasing their competitiveness and business growth. The research method used is a qualitative approach with case studies, where data is collected through in-depth interviews, participatory observations, and documentation. The results of the study show that after the training, there is a significant increase in the understanding and skills of MSME actors related to digital marketing, which has a direct impact on increasing turnover and market expansion. The implication of this study is the need to continuously increase digital literacy among MSME actors in rural areas to support the sustainability and growth of their businesses in facing the challenges of globalization.
Co-Authors Abda Abda Achi Rinaldi Adri Efferi Adri Efferi Aflah, Kuntarno Noor Agoi, Moses Adeolu Agus Pahrudin Ahmad Fauzan Ahmad Iqbal Ahmad Maulani Ahmad Nur Huda Huda ahmad_fauzan Akmansyah Akmansyah Alhamuddin Amara Silvi Cardona Anggun, Tarisa Anwar Hidayat Apriyadi, Ridho Aris Munandar Aryani, Wiwik Dyah Bambang Sugeng Busmayaril Busmayaril Busmayaril Dati, Desmia Evi Deden Makbuloh Defriyanto Defriyanto Defriyanto, Defriyanto Dina Amalia DIYAN FIRMANSYAH dwi rohmadi mustofa Elfa Diana Elia, Sukma Elistatia, Usi Eti Hadiati Fachrur Rozi Fachrur Rozi Fauziana, Aulia Oktavia Firdaus, Nasyiruddin Gokaru, Shuaibu Umar Gumilang Gumilang Gumilang, Gumilang Gunawan, Reski Hafizah, Nanda Nur Hamidah, Putri Wasilatul Handayani, Nila Wahyu Hartini, Entin Tri Hayati, Santi Ianatut Thoifah I’anatut Thoifah Idham Kholid Imam Asrofi Imansyah, M. Aditiya Intan, Vara Aptia Iqbal Iqbal Irawansyah Irawansyah Islahuddin, Islahuddin Jaya, Semar Jayusman Junaidah Junaidah Kardinah, N Kayadibi , Saim Khairun Nisak Kiki Afandi Kms Yusuf Effendi Kusuma Yusuf, Trisna Laksono, Arief Lama , Alma Vorfi Luthfiyatunnisa, Luthfiyatunnisa Male, Chairun Nisa Marya Ulfa Maulani, Ahmad Megawati - Meisuri Muhammad Akmansyah Muhammad Anas Ma`arif Muhammad Hafiz Alpami Murniati, Andi Mustaqim, Fadli Fauzan Mustofa, Dwi Rohmadi N Kardinah Nangniva, Thantasia Nawawi, Riswandha Ipnu Nila Wahyu Handayani Nirva Diana Nisak, Khairun Novianti Novianti Novianti Novianti Nurfathina, Auni Luthfiah Pramida, Evita Pusvita, Mega Ria Putri, Adinda Putri, Dini Prima Putri Rahmadhani, Salsabila Shafa Riyuzen Praja Tuala Romlah Safitri, Agung Saifullah Saifullah Saim Kayadibi Sain, Zohaib Hassan Salamah, Imah Salsabila, Naila Rahma Sari, Cindi Lupita Sari, Dessy Nofita Sari, Dessy Rusmia Sari, Ice Rosina Sari, Siti Rahma Segu Segu, Segu Semar Jaya Septia, Rizka Septuri Setiawan, Okta Iwan Siti Patimah SOPIA, MAYA Sovia Mas Ayu Sowiyah Sowiyah Subandi Subandi Subandi Subchi, Muhammad Suci Rahmatu Wahidah Susi Rahmawati Tanjung, Bayo Hadomuan Thelma, Chanda Chansa Two Bagas Akma Hasada Vera Astuti, Vera Waeno, Mahamadaree Wardhani, Suryaningtiyas Puspa Wasehudin, Wasehudin Widianti, Windi Widodo, Rochmat Yetri Yetri Hasan Yuliana Putri, Karomah Yuliana Putri YUSNITA, ERNI Yusuf, Trisna Kusuma Zohaib Hassan Sain zubaidi, zubaidi