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All Journal KONSELI: Jurnal Bimbingan dan Konseling (E-Journal) EDUKASIA EQUILIBRIUM QUALITY PSYMPATHIC KARSA: Jurnal Sosial dan Budaya Keislaman (Journal of Social and Islamic Culture) JIEM (Journal of Islamic Education Management) Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini AL-IDARAH: JURNAL KEPENDIDIKAN ISLAM AL-ATHFAAL : JURNAL ILMIAH PENDIDIKAN ANAK USIA DINI Edukasi Islami: Jurnal Pendidikan Islam Benchmarking: Jurnal Manajemen Pendidikan Islam Jurnal Tarbiyah : Jurnal Ilmiah Kependidikan LEARNING : Jurnal Inovasi Penelitian Pendidikan dan Pembelajaran SOCIAL : Jurnal Inovasi Pendidikan IPS AL-TARBIYAH: Jurnal Pendidikan (The Educational Journal) Journal of Information Systems and Technology Research Alhiwar: Jurnal Ilmu dan Teknik Dakwah Journal of Islamic Education and Innovation (JIEI) Journal of Advanced Islamic Educational Management Jurnal Sahid Mengabdi Communautaire: Journal of Community Service International Journal of Islamic Studies Higher Education Jurnal Penelitian dan Pengabdian Masyarakat Raudhah Proud To Be Professionals: Jurnal Tarbiyah Islamiyah Jurnal Pendidikan Islam
Oki Dermawan
Universitas Islam Negeri Raden Intan Lampung
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Communautaire: Journal of Community Service

 1 
Digital Strategy for MSMEs: Marketing Optimization of Woven Bags Oki Dermawan; Amara Silvi Cardona; Elfa Diana; Suci Rahmatu Wahidah
Communautaire: Journal of Community Service Vol. 3 No. 1 (2024)
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/communautaire.v3i1.385

Abstract

This research aims to explore and understand how digital literacy and online marketing strategies can be effectively implemented to empower Micro, Small, and Medium Enterprises (MSMEs) in Budi Lestari Village. The main focus of this study is to identify the obstacles faced by MSME actors in utilizing digital technology, as well as evaluate the impact of digital marketing training on increasing their competitiveness and business growth. The research method used is a qualitative approach with case studies, where data is collected through in-depth interviews, participatory observations, and documentation. The results of the study show that after the training, there is a significant increase in the understanding and skills of MSME actors related to digital marketing, which has a direct impact on increasing turnover and market expansion. The implication of this study is the need to continuously increase digital literacy among MSME actors in rural areas to support the sustainability and growth of their businesses in facing the challenges of globalization.
Co-Authors Adri Efferi Adri Efferi Aflah, Kuntarno Noor Agoi, Moses Adeolu Agus Pahrudin Ahmad Fauzan Ahmad Iqbal Ahmad Maulani Akmansyah Akmansyah Alhamuddin Amara Silvi Cardona Anggun, Tarisa Aryani, Wiwik Dyah Busmayaril Busmayaril Deden Makbuloh Defriyanto Defriyanto, Defriyanto dwi rohmadi mustofa Elfa Diana Entin Tri Hartini Fachrur Rozi Fachrur Rozi Fadli Fauzan Mustaqim Fauziana, Aulia Oktavia Gumilang Gumilang Gumilang, Gumilang Hamidah, Putri Wasilatul Handayani, Nila Wahyu Hayati, Santi Ianatut Thoifah I’anatut Thoifah Imam Asrofi Iqbal, Ahmad Irawansyah Irawansyah Islahuddin, Islahuddin Jaya, Semar Jayusman Junaidah Junaidah Kardinah, N Khairun Nisak Kiki Afandi Lama , Alma Vorfi Luthfiyatunnisa, Luthfiyatunnisa Meisuri Muhammad Akmansyah Muhammad Hafiz Alpami Murniati, Andi Mustofa, Dwi Rohmadi N Kardinah Nangniva, Thantasia Nila Wahyu Handayani Nisak, Khairun Novianti Novianti Novianti Novianti Pramida, Evita Putri, Dini Prima Putri Rahmadhani, Salsabila Shafa Riyuzen Praja Tuala Sain, Zohaib Hassan Sari, Cindi Lupita Sari, Dessy Rusmia Semar Jaya Septuri Siti Patimah Sovia Mas Ayu Subandi Subandi Subchi, Muhammad Suci Rahmatu Wahidah Susi Rahmawati Thelma, Chanda Chansa Vara Aptia Intan Waeno, Mahamadaree Wasehudin, Wasehudin Yetri Yetri Hasan zubaidi, zubaidi