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Journal : Progresiva : Jurnal Pemikiran dan Pendidikan Islam

Integrated Cultural-Educational Branding: An Innovative Strategies for Building a Sustainable Image in Islamic Primary School Edy, Sarwo; Fauzi, Syahrul; Nenda; Muhammad Zaini El Wahyu
Progresiva : Jurnal Pemikiran dan Pendidikan Islam Vol. 13 No. 03 (2024): July-December
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/progresiva.v13i03.37447

Abstract

The emergence of educational institutions shows the concern of society and government. The presence of new educational institutions with their respective advantages and uniqueness will add to the image and characteristics possessed by these educational institutions. In addition, there is very tight competition between educational institutions with each other. Educational institutions should have the right strategy. This study aims to analyze the role of cultural integration in branding strategies specific to Islamic primary education at the Islamic Association of Banjarsari Islamic Community Madrasah, Ciamis and findings that demonstrate how culturally relevant branding has positively impacted stakeholder engagement, student enrollment, and community trust. This study uses a qualitative approach to explorative analysis in natural settings. Data collection techniques by way of observation, interviews, and documentation. Informants included 1 head of Madrasah, 6 educators and educational staff, and 3 guardians of students. Data analysis techniques by means of transcripts, coding, grouping, comparing, and contrasting. Test the validity (verification) of the data is done by using triangulation of sources and techniques. The results of the study show: first, the strategy used to introduce the institution to the public is the existence of attributes on the brand, then the brand provides benefits to all stakeholders, the brand has values, culture, and reflects personality, and the brand gives an impression to service users. Second, the public's attraction to MI PUI Kaum is due to the strength of the brand (brand strength), trying to make the brand the first choice (brand favorability), and creating uniqueness in educational institutions that are not owned by equivalent institutions (brand uniqueness). Third, the implication in efforts to build a brand image at MI PUI Kaum is an increase in the number of students every year, there are contributions to development funds obtained from government agencies, the community, and alumni, increasing public trust in Madrasah Ibtidaiyah Persatuan Umat Islam Kaum Banjarsari.
Co-Authors . Ermanto AbdulHafizh, Daffa Achmad, LI Achmad, Listian Achmad, Listian Indriyani Achmad, Yudianto Adam Lubis Adi Nugroho admin admin Adrianna Syariefur Rakhmat Aenul Fadillah Ahmad, Ali Nur Ainulyaqin, MH. Ainun Fatikha Putri Ali Nur Ahmad Amrullah, Abdul Karim Anggita, Shella Anggristia, Serly Ardianto, Riski Eko Ari Wicaksono Arifin, Bambang Samsul Arnita, Bella AS Rakhmat Astuti, Retno Fitri Aulia Qurota A’yun Avoressi, Dian Dianti Azahra, Firny Fidiyah Badruzzaman, Aceng Barokah, Awalina bin Al-Muhsin, Muhammad Anas Budiharjo, Rizky Nia C.A, Difa Salsabila Fauziah Dearmauli .S, Mirari Gracea Desi Florina, Ike DESTI ARIANI Devi Kurniawati Didi Permadi DIRYO SUPARTO Djoko Nugroho Durgayan, Alesa DWI IKE KURNIAWATI Eka Apriani, Eka Eko Ardianto, Riski Elfarizi, Moh. Irfan Farida Esmianti Fatimatul Khikmiyah Fauziah, Meli Fauziyah, Nur Feronica, Rani Ayu Fitri, Vina Nisa'ul Florina , Ike Desi Florina, Ike Desi Gatha Daffa Wichaksana Hamdan Ainulyaqin Hariyadi, Rudi Sugeng Hartati, Nani Hartati, Oemi Haryadi, Rudi Sugeng Hasibuan, Jahro Ike Desi Florina Inas Sany Muyassaroh Indra Permana Indra Permana, Indra Indradewa, Rhian Indriyani Achmad, Listian Irawan, Chandra Irwani Zawawi Ismatul Karimah Ismiatin Mafruhah Jaedi, Jaedi Jamil, Erfina Jannah, Roikhatul Jayawarsa, A.A. Ketut Jumatul Hidayah, Jumatul KHOLIS, SITI NUR Khomariyah, Nur Kisanda Midisen lailiyyah, Syafiatul Lasintia, Mifta Listian Indriyani Achmad Lita Gunawan M H Ainulyaqin M. Padly Machmuda, Rif'atul Maf'ula, Iswatun Mafrudah, Luluk Maharani, Siti mamun, sukron Marwiyah, Siti Laelatul Mega Ayu Dwi Astutik MH Ainulyaqin Midisen, Kisanda Midjan Midjan Muhammad Faiz Rayan Muhammad Hamdan 'Ainulyaqin Muhammad Hamdan 'Ainulyaqin Muhammad Zaini El Wahyu Mukarramah Mukarramah, Mukarramah Mukhlis, Septian Musthofa, Muh Bisri Mustofa Mustofa Muthmainnah Muthmainnah Muyassaroh, Inas Sany Nadhifah, Lailatun Nadhila Alya Rahmah Nanda Tyas Prayoga Nasyar, Syaiful Nenda Nenda, Nenda Neng Wiwi Nugorho, Djoko Nugroho, Arief Teguh Nur Faizah Nur Faizah Nur'aeni, Nur'aeni Nur'aeni Nuraini, Jesi Nurcahyawati Lestari Nurdin , Diding Nurhasanah, Putri Nurhaya Nurzaqiah, Neli Nur’aeni Olivia Maghfiroh Paujiah, Usiah Nurlaela Permadi, Didi Pratama Maulana Putra Pratiwi, Adhelia Pribadi, Luthfi Audia Prihantoro Prihantoro Primaraga Sumantri Indra Wicaksana Putri , Cindyka Ardelia Rabbani, Muhammad Aqil Rahadi, Arya Eka Rahmah, Nadhila Alya Rakhmat, AS Rasmidar Samad Rayuningsih Rifqi Rimadanti, Uci Sherly Rimadanti, Uci Sherly Rini Setyowati, Rini Rini, Muninggar Setiyo Riski Eko Ardianto RWulandari, Septiayu Saiful Muktiali Sakum Sakum, Sakum Saputera, Adha Septiayu R Wulandari Septiayu Restu Wulandari Setyagama, Andhika Setyawan, Wisnu Setyawardani, Ika Febby Sifa Mulya Nurani Sihabudin, Fahmi Siti Juariah Siti Saroh Siti Sopiah Slamet, Mustafa Sri Suryanti SRI SUTJIATMI Sri Uchtiawati Sri Uchtiawati, Sri Sudharshono, Muhammad Sugiarto, Rio Suhermanto, Hadi Sukron Mamun Sumarta Sumarta, Sumarta Sunaryati Sundari, Dike Suriyanti Susan Dwi Oktafiani Sutriyanto, Dwi Syahrul Fauzi Syaiful Huda Syariefur Rakhmat, Adrianna TITIN SUNARYATI Tri Ngudi Wiyatno Ulinniam Umul Qiromah Wangsadanureja, Miftah Wijayanti, Erfin Windiarti, Wulan Zain Yatsir, Ahmad ZAINUL MA'ARIF