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All Journal SulukIndo Jurnal Pemberdayaan Masyarakat: Media Pemikiran dan Dakwah Pembangunan Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Journal of Economic, Management, Accounting and Technology (JEMATech) JOURNAL OF SCIENCE AND SOCIAL RESEARCH Magisma: Jurnal Ilmiah Ekonomi dan Bisnis EconBank : Journal Economics and Banking International Journal of Economics, Business and Accounting Research (IJEBAR) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Edunomika (JIE) JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) SINTA Journal (Science, Technology, and Agricultural) Medikonis Jurnal Bingkai Ekonomi (JBE) Jurnal Minfo Polgan (JMP) Hakam : Jurnal Kajian Hukum Islam dan Hukum Ekonomi Islam Cendekia: Jurnal Kependidikan dan Kemasyarakatan Jurnal Andaliman: Jurnal Gizi Pangan, Klinik dan Masyarakat Asian Journal of Management Analytics Jurnal Pengabdian Masyarakat Bhinneka Malcom: Indonesian Journal of Machine Learning and Computer Science Medika Respati : Jurnal Ilmiah Kesehatan Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Magna: Journal of Aconomics, Management, and Business Jurnal Akuntansi, Manajemen dan Perbankan Syariah Innovative: Journal Of Social Science Research DFAME Digital Financial Accounting Management Economics Journal Jurnal Akademik Pengabdian Masyarakat JEPEmas: Jurnal Pengabdian Masyarakat (Bidang Ekonomi)
Bahtiar Efendi
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Religion Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary Other

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Journal : DFAME Digital Financial Accounting Management Economics Journal

 1 
PENGARUH KUALITAS PRODUK, GAYA HIDUP DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIAOMI Efendi, Bahtiar; Ashshiddiqy, Muhammad Zain
DFAME Digital Financial Accounting Management Economics Journal Vol 1 No 1 (2023): AGUSTUS
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v1i1.81

Abstract

The study aims to find out the impact of product quality, lifestyle, and brand image on Xiaomi smartphone purchasing decisions in FEB students. Data analysis method using double linear regression analysis. Sampling methods use non-probability sampling with purposive samplings. The sample was obtained from the Hair formula of 180 respondents who were FEB Unzil students. The results of this study showed that: (1) Product quality has a positive influence on the purchase decision with thitung value (7,908) > tables (1,973) and significance value (0,000) < (0,05). (2) Lifestyle has a positively influenced on the purchasing decision by thitung (4,832) > ttables (1,973), and significant value (0.000)< (0.05). (0,05).
PENGARUH KUALITAS LAYANAN, KEPERCAYAAN MEREK DAN KEPUASAN TERHADAP LOYALITAS PELANGGAN PAKET DATA INTERNET KARTU XL PRABAYAR Efendi, Bahtiar; Kholunnafiah, Ulya
DFAME Digital Financial Accounting Management Economics Journal Vol 1 No 2 (2023): NOVEMBER
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v1i2.116

Abstract

This research aims to investigate the influence of service quality, brand trust, and customer satisfaction on customer loyalty in the context of XL Prepaid Internet Data package users. The study involved a sample of 105 respondents, and data were collected through questionnaires that underwent validity and reliability testing, as well as various statistical analyses including F-test, classical assumption testing, normality test, multicollinearity test, heteroskedasticity test, hypothesis testing, t-test, and R-squared analysis. The findings revealed that service quality did not have a significant impact on customer loyalty, whereas brand trust and customer satisfaction had a positive and significant influence on customer loyalty. This research was conducted among XL Prepaid Internet Data package customers in Wonosobo City, contributing to a better understanding of the factors affecting customer loyalty in this industry. The study is relevant in the context of enhancing customer satisfaction and brand development in a competitive market.
Co-Authors Aat Ruchiat Nugraha Abdurohim Abdurohim, Abdurohim Agus Yudianto Ahadiyah, Latifatul Ahirotunisa, Suci Aini Rahayu Akbar, Muhamad Asif Maulana Alfizi, Alfizi Ali Mutafi Ali Salobar, Aditia Lade Alif Lukmanul Hakim Amalia, Ika Asaliatun Amira Arazilla T Ampri, Faisal Anam, Arif Khaerul Anantadjaya, Samuel PD Anggraeni, Diana Anggraini, Diah Putri Annisa Zanjabila Irsan Apriliani, Aenun Apriliani, RAEP. Ardiyanti, Yunita Arifin, Davit Arsadhana, Muhamad Ashshiddiqy, Muhammad Zain Ayu Wulandari Azka, M. Gilang Maulana Azka, Muhammad Gilang Maulana Azzahra, Septiana Bachtiar, Alfan Bayu, Rahindra Bhakti, Achmad Hasbuka Hudaya Candra Nurhayati, Eny Cemarawati, Nungki Darmawan, Zakaria Satrio Dewi, Sintia Dhanias, Fitriana Rakhma Donny Dharmawan Ekasari, Silvia Emma Budi Sulistiarini Ernawati Ernawati Fauziah Ramadhani Feriyadin, Feriyadin Firdaus Firdaus Furbani, Widiastuti Hafari, Narulita Hafitzah, Nur Harahap, Ida Hartiyah, Sri Heri Purwanto Hidayah, Attinia Hidayat, Akhmad Ma’ruf Hidayatullah, Muhammad Fendriansyah Hidayatunni’mah, Khusna Hikmah, Ziana Nurul Humairo, Calista Jarjayus, Muhammad Judijanto, Loso Kapisa, Redi Yana Karimullah, Suud Sarim Kartiwa, Kurniawan Kaukab, M. Elfan Kespandiar, Tengku Khaeroman, Khaeroman Kholunnafiah, Ulya Kraugusteeliana Kraugusteeliana Kusdayanti, Niken Kusumastuti, Dinda Amelia Lailatul Munawaroh, Lailatul Leni Nur Khofifah Lestari, Tiyas Puji Lidya Octavia Sitinjak Lini, Nahdia Luh Komang Candra Dewi Luluk Alawiyah, Luluk M. Trihudiyatmanto Maula, Muhammad Nafi' Maula, Nur Ishmatul Maulana Akbar, M. Asif Maulana Akbar, Muhamad Asif Maulana Akbar, Muhammad Asif Maulana Azka, Muhammad Gilang Maulana, Ayi Ma’ruf Amri Ma’ruf Amri1 Merita Ayu Indrianti Muhamad Asif Maulana Akbar Mulya, Adi Tri Muslimawati, Naning Musran Munizu Nabila, Shofiyyatun Nafitasari, Siti Dia Naifatun Irbah Najiah, Rodhotun Nawangwulan, Irma M Ningsih, Tri Widyastuti Noor Hikmah, Noor Nugroho Hadi, Sugeng Nur Alam Nur Baiti Jannati Nur Faizah, Yuniar Laeli Nurhayati, Eni Candra Nurina Nurina Nuruzzaman, Muhammad Efrizal Zahid Pamungkas, Alfin Setia Pangestuti, Anni Enggal Prakarsa, Bagus Purnama, Satria Sa'ban Purnama, Yayan Yudha Putri Nahdly Purba Putri, Armelia Army Putri, Desyana Rahayu, Anisa Rino Subekti Ristanto, Bowo Rizkiyadi, Dicky Rochyani Lestiyanawati, Rochyani Romandhon, Romandhon RR. Aryanti Kristantini Sabila, Asfyani Maiza Saehu, Muh. Syaiful Salsabila, Nadia Febi Sangadin, Ahmad Yajid Sarrono, Jimi Sattar Sattar, Sattar Sekar Indah Tri Dewi SETIAWAN JODI, I WAYAN GEDE ANTOK Setiawan, Anggun Siti Nur Aisah Sofiyanti, Lilis Sri Sugiarti Sri Wahyuni Sri Wulandari Sucandrawati, Ni Luh Ketut Ayu Sudha Suhendar Suhendar, Suhendar SUNDAY ADE SITORUS Suntiah, Suntiah Sunyono, Nanang Agus Suprapti, Fitri Supriatna, Metha Djuwita Supriyono Supriyono Susanti Susanti Susanti, Maulida Rahma Susanto Susanto Sylvatri, Hapsari Dian Tiyono, Tito Triola Chairunnisa Umami, Siti Fithrotul Utami, Farida Riza Wibowo, Teguh Setiawan Winarni, Endra Yanti, Nyatmi Dwi Zariroh, Fairuzza Arza