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All Journal SulukIndo Jurnal Pemberdayaan Masyarakat: Media Pemikiran dan Dakwah Pembangunan Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Journal of Economic, Management, Accounting and Technology (JEMATech) JOURNAL OF SCIENCE AND SOCIAL RESEARCH Magisma: Jurnal Ilmiah Ekonomi dan Bisnis EconBank : Journal Economics and Banking International Journal of Economics, Business and Accounting Research (IJEBAR) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Edunomika (JIE) JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Medikonis Jurnal Bingkai Ekonomi (JBE) Jurnal Minfo Polgan (JMP) Hakam : Jurnal Kajian Hukum Islam dan Hukum Ekonomi Islam Cendekia: Jurnal Kependidikan dan Kemasyarakatan Jurnal Andaliman: Jurnal Gizi Pangan, Klinik dan Masyarakat Asian Journal of Management Analytics Jurnal Pengabdian Masyarakat Bhinneka Malcom: Indonesian Journal of Machine Learning and Computer Science Medika Respati : Jurnal Ilmiah Kesehatan Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Magna: Journal of Aconomics, Management, and Business Jurnal Akuntansi, Manajemen dan Perbankan Syariah Innovative: Journal Of Social Science Research DFAME Digital Financial Accounting Management Economics Journal Jurnal Akademik Pengabdian Masyarakat JEPEmas: Jurnal Pengabdian Masyarakat (Bidang Ekonomi)
Bahtiar Efendi
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PENINGKATAN LOYALITAS PELANGGAN MELALUI PERCEIVED VALUE DENGAN SWITCHING COSTS SEBAGAI VARIABEL MODERASI Saehu, Muh. Syaiful; Suhendar, Suhendar; Efendi, Bahtiar; Sucandrawati, Ni Luh Ketut Ayu Sudha; Maulana, Ayi
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11333

Abstract

Era perkembangan zaman begitu kompleks dan semakin kuatnya dunia bisnis membuat setiap perusahaan harus mampu mengelola hubungan dengan pelanggan dan meningkatkan daya saing perusahaan di pasar yang kompetitif melalui hubungan antara perceived value dan loyalitas pelanggan, dengan mempertimbangkan peran switching costs sebagai variabel moderasi. Penelitian ini bertujuan untuk mengkaji hubungan antara perceived value dan loyalitas pelanggan, dengan mempertimbangkan peran switching costs sebagai variabel moderasi. Metode penelitian ini adalah kuantitatif dengan sampel penelitian sebanyak 100 pelanggan dengan teknik pengumpul data dengan kuesioner melalui google form. Kuesioner yang digunakan sudah dilakukan uji validitas dan reliabilitas. Data yang terkumpul di analisis dengan uji asumsi klsik dan uji regresi dan uji sobel dengan microsoft excel dan SPSS versi. 26. Hasil penelitian ini menunjukan bahwa 1) Perceived value memiliki pengaruh positif dan signifikan terhadap loyalitas pelanggan dan 2) Switching Costs memoderasi pengaruh Perceived Value terhadap loyalitas pelanggan.
PENINGKATAN KINERJA KEUANGAN UMKM DI INDONESIA MELALUI LITERASI KEUANGAN DAN INKLUSI KEUANGAN Putri, Desyana; Harahap, Ida; Sugiarti, Sri; Efendi, Bahtiar
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11334

Abstract

Penelitian ini dilatarbelakangi oleh pentingnya meningkatkan kinerja keuangan Usaha Mikro Kecil dan Menengah (UMKM). Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh literasi keuangan dan inklusi keuangan terhadap peningkatan kinerja keuangan UMKM. Metode penelitian ini merupakan metode penelitian deskriptif dengan pendekatan kuantitatif. Sampel penelitian merupakan pemilik dan pengelola UMKM di Indonesia. Metode pengumpulan data menggunakan teknik non-probability sampling dengan menggunakan kuesioner menggunakna google form. Instrumen yang digunakan telah diuji validitas dan reliabilitasnya. Data yang terkumpul dianalisis dengan menggunakan uji asumsi klasik dan regresi. Hasil penelitian menunjukkan bahwa 1) Literasi keuangan berpengaruh positif dan signifikan terhadap kinerja keuangan UMKM dan 2) Inklusi keuangan berpengaruh positif dan signifikan terhadap kinerja keuangan UMKM, dan 3) Literasi keuangan dan inklusi keuangan berpengaruh positif dan signifikan terhadap kinerja keuangan UMKM. Hasil penelitian ini mengisyaratkan bahwa jika UMKM ingin meningkatkan kinerja keuangan maka harus meningkatkan literasi keuangan dan inklusi keuangan.
Pendampingan Manajemen Pemasaran Dalam Peningkatan Pelatihan Digital Marketing Dan Optimalisasi Media Sosial Batik Dan Tas Anyaman Talunombo Leni Nur Khofifah; Trihudiyatmanto, M.; Efendi, Bahtiar
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 6 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i6.7156

Abstract

Talunombo Village products, such as batik and woven bags, have enormous potential but face challenges in terms of low competitiveness due to inadequate promotion through traditional methods and limited market reach. Previous approaches, such as direct marketing at local markets and exhibitions, failed to significantly increase sales due to limited customer access. To address this weakness, marketing management support was provided through innovative digital marketing training and social media optimization as a broader and more effective promotional tool. This article will explain the mentoring process and how it helped local businesses improve their promotional capabilities. The method used was a participatory strategy that included workshops, group discussions, and practical experience in producing digital materials. The program's results showed an 80% increase in business owners' understanding of digital marketing tactics, social media management skills, and ability to create content relevant to their target market. Furthermore, batik and woven bags expanded their promotional reach through digital channels, creating new marketing opportunities. Therefore, this assistance proved beneficial for the development of local creative businesses while supporting the economic independence of the Talunombo Village residents.
DIGITAL MARKETING AS A MARKETING SOLUTION FOR RUMAH JAMU MIRASA, SAWANGAN VILLAGE, LEKSONO, WONOSOBO Maulana Akbar, Muhamad Asif; Kaukab, M. Elfan; Efendi, Bahtiar; Jannati, Nur Baiti; Azka, Muhammad Gilang Maulana
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 4 (2025): DESEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i4.3137

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in Indonesia’s economy, particularly as major contributors to employment and the Gross Domestic Product (GDP). One of the promising MSMEs is Rumah Jamu Mirasa in Sawangan Village, Wonosobo Regency. However, this business faces challenges in its conventional marketing methods, which result in relatively low income. This community service program aims to enhance the competitiveness of Rumah Jamu Mirasa through the implementation of digital marketing. The method used is Participatory Action Research (PAR), involving MSME actors actively in problem identification, planning, implementation, and evaluation. The results show an increase in MSME actors’ understanding of digital marketing strategies and a rise in sales turnover after utilizing social media and e-commerce. These findings demonstrate that digitalization has a positive impact on MSME development, particularly in expanding market access and increasing sales. This program is expected to serve as a model for empowering local MSMEs to compete in the digital era.
Ethnoperagogy-Learning, Self-Awareness, Public-Speaking in English and Interest in Digital-Entrepreneurship at a Private Islamic University Lestiyanawati, Rochyani; Alawiyah, Luluk; Efendi, Bahtiar; Kartiwa, Kurniawan
Cendekia: Kependidikan dan Kemasyarakatan Vol 23 No 2 (2025)
Publisher : IAIN Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/cendekia.v23i2.11842

Abstract

The study aims to determine the effectiveness of learning strategies with an ethnopedagogical approach to strengthen students' self-awareness competencies and public speaking skills in English; to determine the effect of understanding self-awareness on students' interest in digital entrepreneurship and public speaking skills. The study used a Mixed Methods Sequential Explanatory model with a True Experimental Design research design. Quantitative data collection was in the form of descriptive data on understanding self-awareness, interest in digital entrepreneurship, and students' public speaking skills in English, while qualitative data collection was in the form of written interviews. Sampling was carried out using Purposive Sampling with sample criteria coming from: 1) FEB, 2) FBS, and 3) FITK at the Al-Qur'an Science University of Central Java in Wonosobo (UNSIQ). Quantitative analysis techniques used swimmer tests, effectiveness tests, and correlation tests, while for qualitative analysis using descriptive analysis of the Miles and Huberman model. The results of the study showed that learning strategies with an ethnopedagogical approach were effective in improving students' self-awareness competencies and public speaking skills in English, and self-awareness competencies had a strong and very strong influence on students' public speaking skills in English and students' interest in digital entrepreneurship.
Co-Authors Aat Ruchiat Nugraha Abdurohim Abdurohim, Abdurohim Agus Yudianto Ahadiyah, Latifatul Ahirotunisa, Suci Aini Rahayu Akbar, Muhamad Asif Maulana Alfizi, Alfizi Ali Mutafi Ali Salobar, Aditia Lade Alif Lukmanul Hakim Amalia, Ika Asaliatun Amira Arazilla T Anam, Arif Khaerul Anantadjaya, Samuel PD Anggoro, Retno Anggraeni, Diana Anggraini, Diah Putri Annisa Zanjabila Irsan Apriliani, Aenun Apriliani, RAEP. Ardiyanti, Yunita Arifin, Davit Arsadhana, Muhamad Ashshiddiqy, Muhammad Zain Ayu Wulandari Azka, M. Gilang Maulana Azka, Muhammad Gilang Maulana Azzahra, Septiana Bachtiar, Alfan Bayu, Rahindra Bhakti, Achmad Hasbuka Hudaya Candra Nurhayati, Eny Cemarawati, Nungki Darmawan, Zakaria Satrio Dhanias, Fitriana Rakhma Donny Dharmawan Ekasari, Silvia Emma Budi Sulistiarini Ernawati Ernawati Fauziah Ramadhani Feriyadin, Feriyadin Firdaus Firdaus Furbani, Widiastuti Hafari, Narulita Hafitzah, Nur Harahap, Ida Hartiyah, Sri Heri Purwanto Hidayah, Attinia Hidayat, Akhmad Ma’ruf Hidayatullah, Muhammad Fendriansyah Hidayatunni’mah, Khusna Hikmah, Ziana Nurul Humairo, Calista Jannati, Nur Baiti Jarjayus, Muhammad Judijanto, Loso Kapisa, Redi Yana Karimullah, Suud Sarim Kartiwa, Kurniawan Kaukab, M. Elfan Kespandiar, Tengku Khaeroman, Khaeroman Kholunnafiah, Ulya Kraugusteeliana Kraugusteeliana Kusdayanti, Niken Kusumastuti, Dinda Amelia Lailatul Munawaroh, Lailatul Leni Nur Khofifah Lestari, Tiyas Puji Lidya Octavia Sitinjak Lini, Nahdia Luh Komang Candra Dewi Luluk Alawiyah, Luluk M. Trihudiyatmanto Maula, Muhammad Nafi' Maula, Nur Ishmatul Maulana Akbar, M. Asif Maulana Akbar, Muhamad Asif Maulana Azka, Muhammad Gilang Maulana, Ayi Ma’ruf Amri Ma’ruf Amri1 Merita Ayu Indrianti Muhamad Asif Maulana Akbar Mulya, Adi Tri Muslimawati, Naning Musran Munizu Nabila, Shofiyyatun Nafitasari, Siti Dia Naifatun Irbah Nawangwulan, Irma M Ningsih, Tri Widyastuti Noor Hikmah, Noor Nugroho Hadi, Sugeng Nur Alam Nur Faizah, Yuniar Laeli Nurhayati, Eni Candra Nurina Nurina Nuruzzaman, Muhammad Efrizal Zahid Pamungkas, Alfin Setia Pangestuti, Anni Enggal Prakarsa, Bagus Purnama, Satria Sa'ban Purnama, Yayan Yudha Putri Nahdly Purba Putri, Armelia Army Putri, Desyana Rahayu, Anisa Rino Subekti Ristanto, Bowo Rizkiyadi, Dicky Rochyani Lestiyanawati, Rochyani Romandhon, Romandhon RR. Aryanti Kristantini Sabila, Asfyani Maiza Saehu, Muh. Syaiful Sangadin, Ahmad Yajid Sarrono, Jimi Sattar Sattar, Sattar Sekar Indah Tri Dewi SETIAWAN JODI, I WAYAN GEDE ANTOK Setiawan, Anggun Siti Nur Aisah Sitorus, Sunday Ade Sofiyanti, Lilis Sri Sugiarti Sri Wahyuni Sri Wulandari Sucandrawati, Ni Luh Ketut Ayu Sudha Suhendar Suhendar, Suhendar Sunday Ade Sitorus Suntiah, Suntiah Suprapti, Fitri Supriatna, Metha Djuwita Supriyono Supriyono Susanti Susanti Susanti, Maulida Rahma Susanto Susanto Sylvatri, Hapsari Dian Tiyono, Tito Triola Chairunnisa Umami, Siti Fithrotul Utami, Farida Riza Wibowo, Teguh Setiawan Winarni, Endra Yanti, Nyatmi Dwi Zariroh, Fairuzza Arza