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Influence of Product Variation, Consuming Culture, and Reference Group on Consumer Behavior of Raja Kebab Products Rantauprapat Mendrofa, January; Simanjorang, Elida Florentina Sinaga; Elvina, Elvina
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.3887

Abstract

From the results of this study, it can be concluded that this study aims to look at the involvement of the variables analyzed and see how much influence product variations, consumption culture, and reference groups have on consumer behavior in consuming Raja Kebab Rantauprapat products. In this study, researchers used quantitative research methods, The population in this study were buyers of Raja Kebab Rantauprapat products, namely as many as 50 people. The data in this study were processed using the SPSS 24 application with multiple linear regression tests. The results showed that partially or by T-test the variable Product Variation has a positive and significant effect on consumer behavior, this can be seen from T count 6.535 > T table 2.012 with a sig value of 0.000 < 0.05. The consumption culture variable has a positive and significant effect on consumer behavior, this can be seen from T count 8.437 > T table 2.012 with a sig value of 0.000 < 0.05. The Reference Group variable has a positive and significant effect on consumer behavior, this can be seen from T count 7.218 > T table 2.012 with a sig value of 0.000 <0.05. Meanwhile, simultaneously or F test the variable product variation, consumptive culture, and reference groups have a positive and significant effect, this can be seen from the F count 63.167 > 2.47 F table with a sig value of 0.000 < 0.05.
Digital Marketing Strategy to Increase Sales in Warkop Gelas Batu 5 Ahmad Yani Rantauprapat Rizki, Ade Indah; Elvina, Elvina; Halim, Abdul
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 5 No 2 (2022): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v5i2.4126

Abstract

This research aims to find out how digital Warkop business marketing strategies via social media increase sales, the obstacles and challenges, and an economic review of Warkop marketing using social media. The location of this research is the Warkop Gelas Batu 5 Ahmad Yani Rantauprapat. The research method used is qualitative, using data collection techniques through observation, interviews, and documentation. From the results of this research, it can be concluded that to increase sales results, the businessman of Warkop Gelas Batu 5 Ahmad Yani Rantauprapat uses 10 social media marketing strategies for small-scale businesses using WhatsApp, Instagram, and Facebook, namely: social media marketing strategies by building credibility, attracting potential customers, build relationships on social media, share accurate content, create valuable content, use good and interesting images, crowdsource for interesting and authentic content, participate in online groups and communities, use social media as a space to hold interesting and limited conversations social media platforms.
The Influence of Work Discipline, Work Motivation, Work Spirit, and Job Training on Employee Performance at PT. Nasha Poultry Indonesia Lubis, Azira Asiawati; Pasaribu, Abdul Halim; Elvina, Elvina
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4840

Abstract

The purpose of this research is to determine and analyze the influence of work discipline on employee performance, to determine and analyze the influence of motivation on employee performance, then to determine and analyze work morale on employee performance, as well as to determine and analyze work training on employee performance at PT. Nasha Poultry Indonesia - West Sumatra. This research uses associative research with a sample of 101 respondents who are employees of PT. Nasha Poultry Indonesia. The data collection technique uses a list of questions such as a questionnaire and the data analysis technique uses Partial Least Square (SmartPLS) to test the four hypotheses proposed in this research. The research results show that: 1. Work Discipline has no negative and insignificant effect on the performance of employees at PT. Nasha Poultry Indonesia, then 2. Work Motivation has a negative and insignificant effect on the performance of employees at PT. Nasha Poultry Indonesia, 3. Work morale has a positive and significant effect on the performance of employees at PT. Nasha Poultry Indonesia, and 4. Job Training has a positive and significant effect on employee performance at PT. Nasha Poultry Indonesia.
The Influence of Service Quality, Products, Promotions, and Store Atmosphere on Customer Satisfaction at Café Jm 77 Rantauprapat Halawa, Esiska Br; Elvina, Elvina; Halim, Abd.
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4949

Abstract

This type of research is quantitative, the place for this research is Café JM 77 Rantauprapat. Because the population in this study is unknown, the Lemeshow formula was used to determine the sample size. So, the total number of respondents in this study was 96 customers at Café JM 77 Rantauprapat. The data collection techniques used in the research were observation, documentation, and questionnaires using a Likert scale. This research uses classical assumption tests which include the data normality test, heteroscedasticity test, and multicollinearity test. Multiple linear regression analysis was tested using partial (t), simultaneous (F), and coefficient of determination tests. The partial and simultaneous research results show that the variables of service quality, product, promotion, and store atmosphere have a positive and significant effect on customer satisfaction at Café JM 77 Rantauprapat.
Analisis Pelayanan Penerbitan Akta Kelahiran Terhadap Kepuasan Masyarakat Pada Dinas Kependudukan Dan Pencatatan Sipil Kabupaten Labuhanbatu Selatan Harahap, Novita Sari; Elvina, Elvina; Hasibuan, Muhammad Irwansyah
YUME : Journal of Management Vol 8, No 1 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8552

Abstract

Studi ini dilakukan untuk meneliti dan menjelaskan kualitas pelayanan dalam proses pembuatan akta kelahiran terhadap kepuasan masyarakat pada Dinas Kependudukan dan Pencatatan Sipil Kabupaten Labuhanbatu Selatan. Metode yang diterapkan dalam kajian ini adalah metode kuantitatif. Pengumpulan informasi dalam studi ini dilakukan melalui penyebaran kuesioner yang disebarkan pada masyarakat Labuhanbatu Selatan yang sudah menggunakan jasa layanan penerbitan akta kelahiran pada Dinas Kependudukan dan Pencatatan Sipil Kabupaten Labuhanbatu Selatan. Sampel yang diambil terdiri dari 100 responden. Proses analisis data yang diterapkan mencakup pengumpulan data,penyaringan data,penyajian data, dan penarikan kesimpulan. Dari hasil penelitian yang telah dilakukan, dieroeh hasil yang menunjukkan bahwa mutu layanan penerbitan akta kelahiran terhadap kepuasan masyarakat pada Dinas Kependudukan Dan Pencatatan Sipil Kabupaten Labuhanbatu Selatan masih kurang memuaskan dan belum memenuhi harapan, Hal tersebut dapat di lihat dari hasil yang menunjukkan nilai negatif pada dimensil daya tanggap,empati,dan juga jaminan yang artinya dimensi tersebut tidak berpengaruh signifikan terhadap kepuasan masyarakat sedangkan dimensi bukti fisik dan keandalan bernilai positif yang artinya berpengaruh signifikan terhadap kepuasan masyarakat. Berdasarkan penjelasan di atas, peneliti memberikan saran kepada Dinas Kependudukan Dan Pencatatan Sipil Kabupaten Labuhanbatu selatan agar dapat meningkatkan indikator yang belum optimal dalam dimensi daya tanggap,empati dan juga jaminan, serta menjaga kualitas pelayanan pada dimensi bukti fisik dan keandalan.
The Impact of Brand Authenticity on Consumer Purchase Decisions in Digital Marketplaces: The Role of Brand Trust as a Mediator Rachman, Intan Cahyani; Elvina, Elvina; Sa'diyah, Halimatus; Nursyidah, Nursyidah
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 3 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i3.012

Abstract

Objectives: This study aims to investigate how brand authenticity influences purchase decisions and its effect on brand trust within the digital marketplace. In addition, the research seeks to determine whether brand trust serves as a mediating factor in the relationship between brand authenticity and purchase decisions.Methodology: A quantitative research design was employed through a survey approach, gathering responses from 267 Indonesian consumers who had previously made purchases via digital platforms. The study used a purposive sampling technique, ensuring that participants met specific criteria relevant to the research focus. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test both direct and indirect effects among the study constructs.Findings: The analysis revealed that brand authenticity has a significant positive effect on purchase decisions, reflected by a path coefficient of 0.995. Moreover, brand authenticity exerts a strong influence on brand trust (path coefficient = 0.863). While brand trust also positively impacts purchase decisions, its effect is comparatively smaller (path coefficient = 0.131). The mediation test further shows that brand trust partially mediates the link between brand authenticity and purchase decisions.Conclusion: This study shows how being genuine with a brand authenticity in building costumer trust and encouraging purchase decisions in the digital marketplace. The findings suggest that marketers should prioritize authenticity-driven branding strategies to reinforce consumer trust, promote brand loyalty, and enhance purchasing outcomes in competitive online environments.
EFEK PEMBERIAN TEMULAWAK TERHADAP BERAT BADAN DAN SISTEM IMUN MENCIT BALB/c Lucy, Jap; Florencia, Lulu; Elvina, Elvina; Stefani, Dina; Susanti, Agustina Ika
FaST - Jurnal Sains dan Teknologi (Journal of Science and Technology) Vol. 1 No. 1 (2017): NOVEMBER
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT.   Curcuma (Curcuma xanthorrihiza) is a well-known Indonesian traditional medicine. It is believed to be beneficial for health. Curcuma xanthorrihiza contain curcuminoid, starch and essential oil. This herb is widely used as a traditional medicine that is packaged in the form of powders, drinks and tablets. Curcuma xanthorrihiza tablet used in the study was separated by Thin Layer Chromatography (TLC) which exhibit the compound's content to be similar to pure curcuma. This study was followed by feeding BALB/c mice with curcuma tablet on different doses (100 mg / kg body weight (BW), 200 mg / kg, and 400 mg / kg and water as a control. The effect of various doses of Curcuma xanthorrihiza on weight gain and immune response was determined. Treatment was given to BALB/c mice for 20 days on different doses and weighed once a week. Observation of body weight of mice for four weeks showed that administration of Curcuma xanthorrihiza did not affect weight gain significantly (p < 0,05). Phagocytosis test and hemagglutination test (HA) were conducted, exhibiting both pro and anti-inflammatory actions.Keywords : adaptive, curcuma xanthorrihiza, hemagglutination, innate, phagocytosis
Implementation of the Teams Games Tournament in Increasing Learning Motivation in the Quran and Hadith Subject Elvina, Elvina; Yulda Dina Septiana; Lutfiyani; Adrianto
Al-Kahfi: Jurnal Pendidikan Agama Islam Vol. 12 No. 1 (2026): January
Publisher : STAI YAPTIP Simpang Empat Pasaman Barat Indonesia in collaboration with International Islamic Studies Development and Research Center (IISDRC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70820/al-kahfi.v12i1.449

Abstract

This study aims to examine the implementation of the Teams Games Tournament (TGT) learning model in improving student learning motivation in the Al-Quran and Hadith subject at MAN 3 Pasaman Barat. The research method used was qualitative. The subjects were teachers and students at MAN 3 Pasaman Barat. Data were collected through observation, interviews, and documentation. The purpose of this study was to determine how teachers' skills in implementing the Teams Games Tournament (TGT) model improve student learning motivation in the Al-Quran and Hadith subject at MAN 3 Pasaman Barat, students' perceptions of the Teams Games Tournament (TGT) model in improving student learning motivation in the Al-Quran and Hadith at MAN 3 Pasaman Barat, and classroom management in implementing the Teams Games Tournament (TGT) model in improving student learning motivation in the Al-Quran and Hadith at MAN 3 Pasaman Barat. This research approach is qualitative with a case study approach, related to the implementation of the Teams Games Tournament (TGT) learning model in improving student learning motivation in the Al-Quran and Hadith subject at MAN 3 Pasaman Barat. This research was conducted using scientific methods frequently used and implemented by a group of researchers in the social sciences. The researchers acted as observers and data collectors. Data were obtained through interviews, documentation, and observation. The results showed that the implementation of the TGT model in the Al-Quran Hadith subject at MAN 3 Pasaman Barat successfully increased student learning motivation. This was evident in increased student participation in learning, student enthusiasm in discussions and completing group assignments, and an increased sense of responsibility for learning. Furthermore, the TGT model also helped students develop collaboration, communication, and leadership skills. This study provides recommendations for Al-Quran Hadith teachers at MAN 3 Pasaman Barat to continue implementing the TGT model in their teaching, and for the school to provide better support for its implementation.
Application of the Quizizz Assisted Discovery Learning Model to Improve Mathematics Learning Outcomes of Grade III Students of SD Negeri 001 Bonai Darussalam Aisyah, Aisyah; Elvina, Elvina
Journal of English Language and Education Vol 11, No 2 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v11i2.2225

Abstract

Mathematics learning in elementary schools has an important role in building understanding of concepts, but classroom practice still tends to be teacher-centered, so student learning outcomes are low. This research aims to improve Mathematics learning outcomes through the application of the Quizizz-assisted Discovery Learning model in grade III students of SD Negeri 001 Bonai Darussalam. The research used the Kemmis and McTaggart model of Classroom Action Research which was carried out in two cycles involving 23 students. Data was collected through learning outcome tests and observation of learning activities, then analyzed in a quantitative descriptive manner. The results showed an increase in the average score from 61 (35% completeness) in the pre-cycle to 76 (70%) in the first cycle and 93 (100%) in the second cycle. It was concluded that the integration of Discovery Learning and interactive digital evaluation was effective in improving students' understanding of concepts and learning engagement.
Peningkatan Kemampuan Membaca Permulaan melalui Media Kartu Kata Bergambar pada Siswa Kelas I SDN 006 Bonai Darussalam Anggraini, Rafika; Elvina, Elvina
Jurnal Pendidikan Tambusai Vol. 10 No. 1 (2026)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v10i1.35855

Abstract

Penelitian ini bertujuan untuk meningkatkan kemampuan membaca permulaan siswa kelas I SDN 006 Bonai Darussalam melalui penggunaan media kartu kata bergambar. Penelitian ini merupakan penelitian tindakan kelas (PTK) yang dilaksanakan dalam dua siklus, dengan setiap siklus terdiri atas tahap perencanaan, pelaksanaan tindakan, observasi, dan refleksi. Subjek penelitian adalah siswa kelas I yang berjumlah 25 orang. Teknik pengumpulan data yang digunakan meliputi observasi, tes, dan dokumentasi. Data dianalisis secara deskriptif kuantitatif dan kualitatif. Pada siklus I, sebagian siswa mulai menunjukkan perkembangan, namun keterlibatan siswa dalam kegiatan pembelajaran masih belum optimal. Setelah dilakukan perbaikan pada siklus II, keterlibatan siswa meningkat secara signifikan dan kemampuan membaca permulaan siswa menunjukkan kemajuan yang jelas, baik dari aspek kelancaran membaca, pengenalan suku kata, maupun pemahaman makna kata.
Co-Authors A Halim A. Wahab, Zusma Widawaty A. Wahab, Zuzma Widawaty Abrar, Rayshal Adrianto Agustina Ika Susanti Ahyar, Hajarul Aisyah Aisyah Ananda, Dhini Andriyani, Rizki Angel Kusnita Permata Dewi Angelia, Maria Anggraini, Rafika Anggraini, Riri Angraini, Riri Anwar Anwar Ari Wahyudi Hertanto Asdiono, Asdiono Ashar, Yulia Kharina Asnora, Fazhil Hanafi Baharudin Baharudin Br Said, Nurhazizah Budhi Oktavia Cindy, Rahayu Dara Audina Devi, Selvia Sadia Vara Dharmayanti Dharmayanti Dimas Dwi Permana Dina Stefani Dwi Riyanti Edi Nasra Efendi, Rinja Efendi, Ruslan Erdawati Erdawati, Erdawati Erlandian, Amanda Yunne Erlangga, Jasrian Fadhli, Syahrizal Fajar Masya Fathulloh, Shafwan Aji Fattah Nasution, Abdul Febrian, Anggi Fitri Mulyani, Fitri Fitriani Pramita Gurning Florencia, Lulu Gianadevi, Fettiana Halawa, Esiska Br Halim, Abd Hanafi, Maulana Harin Harahap, Novita Sari Hartono, Dedy Hasibuan, Abdul Putra Ginda Hasibuan, Irwansyah Hasibuan, Muhammad Irwansyah Hermanto Hermanto Heru Juabdin Sada Hilmi Hilmi Hulu, Enos Trisno Indra Aulia Indrayanti, Lies Indriyani, Ceci Intan Cahyani Rachman JAP, LUCY Juriah Juriah, Juriah Kartini harahap Kasandra, Cici Lahmi, Ahmad Lauchan, Agil maritho Lolita, Baby Lubis, Azira Asiawati Lubis, Junita Lubis, Junita Ludang, Yetri Lukman Hakim Lutfiyani M. Rafi Mahindun, Mahindun Mahyudin Ritonga Mariana, Uci Maritho Lauchan , Agil Marjulin Marjulin Marta, Eni Masyitah As Sahara Maulina, Venie Viktoria Rondang Mendrofa, January Misrita, Misrita Muhammad Fendrik Muhammad Raja Siregar Nanda, Meutia Nasution, Fadli Nova Jayanti Harahap NST, Ridho Ramdani Nursiah Nursiah, Nursiah Nursyidah Nursyidah, Nursyidah Nur’aini, Intan Nuwa, Nuwa Oscar Karnalim, Oscar Pardede, Ranat Mulia Pasaribu, Abdul Halim Pitriyani Pitriyani Pratama, Ihsan Putra Prihandoko, Danang Pristiyono, Pristiyono Pristyono, Pristyono Pujianto, Dian Purba, Sumiarti Putri, Delia Putri, Dian Yustika Putri, Dinda Oktavia Rahadian Zainul Rahmadanty, Dwi Azura Rakasiwi, Winda Asri Rambe, Siti Hotmayani Ranat Mulia Pardede Raseki, Gebrina Rawan, Wahyu Wandin Rejeki, Rejeki Resita, Amelia Revida Iriana Rezario Febrianta Rizki, Ade Indah Sa'diyah, Halimatus Safira, Putri Safrudin Safrudin Said Herry Syafrizal Salsabilla, Salsabilla Saragih, Eka Fitria Sari, Inda Puspitasari Sasongko, Sonnya Nurman Sheillawany, Anggun Sianturi, Anggina Cucu Khetri Silvia Anggraeni Simanjorang, Elida Florentina Sinaga Sinambela, Nur Delina Sri Kurnia Suci , Naya Sultanto, Jenny Sunarto Sunarto Susanna Susanna Susilawati, Beti Syahputra, Rizki Tambak, Siti Regina Tiarnida Nababan Tommy Munaf Utama, Annisa Dwi Wahab, Zusma Widawaty A. Wahdini, Wahdini Wijaya, Arini Aisyahfira Yanarita, Yanarita Yudi Prayoga Yulda Dina Septiana Yuliana, Yohanes Gatot Sutapa Zebua, Yuniman Zelibu, Yanto Zulaika, Nurfitri