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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Ilmu Manajemen (JIM) Jurnal Progres Ekonomi Pembangunan Jurnal Mirai Management Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN Jurnal Inovasi Bisnis (Inovbiz) Jurnal Organisasi Dan Manajemen JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) J-MAS (Jurnal Manajemen dan Sains) Distribusi SEIKO : Journal of Management & Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI Sketsa Bisnis YUME : Journal of Management Almana : Jurnal Manajemen dan Bisnis EKUITAS (Jurnal Ekonomi dan Keuangan) JURNAL ILMIAH BISNIS, PASAR MODAL DAN UMKM Jurnal Bisnis dan Akuntansi Jurnal Ilmiah Ekonomi Global Masa Kini Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Jurnal Ilmiah Poli Bisnis Journal of Business and Applied Management MANAJEMEN DEWANTARA BALANCE: Economic, Business, Management and Accounting Journal Gema Wiralodra International Journal of Economics, Business and Accounting Research (IJEBAR) Keberlanjutan : Jurnal Manajemen dan Jurnal Akuntansi Jurnal Informatika Ekonomi Bisnis Prosiding National Conference for Community Service Project Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Riset Bisnis dan Manajemen Optima : Jurnal Ilmiah Agribisnis, Ekonomi dan Sosial Jurnal Bina Manajemen BERNAS: Jurnal Pengabdian Kepada Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Inovasi Penelitian Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ekuilnomi Jurnal Disrupsi Bisnis Jurnal Manajemen Bisnis dan Keuangan Jurnal Pengabdian kepada Masyarakat Asian Management and Business Review juremi: jurnal riset ekonomi Jurnal Penelitian Inovatif Humantech : Jurnal Ilmiah Multidisiplin Indonesia INVOICE : JURNAL ILMU AKUNTANSI Transekonomika : Akuntansi, Bisnis dan Keuangan Journal Of Human And Education (JAHE) Jurnal Locus Penelitian dan Pengabdian Jurnal Cakrawala Ilmiah Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) JWM (JURNAL WAWASAN MANAJEMEN) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Mestaka: Jurnal Pengabdian Kepada Masyarakat Jurnal Kreasi Rakyat Innovative: Journal Of Social Science Research Jurnal Informatika Ekonomi Bisnis Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech) Jurnal Pengabdian Sosial AsbaK Jurnal Ekonomi dan Bisnis Bata Ilyas Educational Management Review Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Manajemen Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan
Cuandra, Fendy
Universitas Internasional Batam
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Pengembangan Sistem Promosi Digital Terpadu untuk Peningkatan Efektivitas Pemasaran UMKM Ketomie Gentong Cuandra, Fendy; Phang, Jeferey
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1 (2026): JANUARI-FEBRUARI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/xnz36f73

Abstract

Perkembangan teknologi digital memberikan peluang besar bagi Usaha Mikro, Kecil, dan Menengah (UMKM) untuk memperluas visibilitas pasar, namun masih banyak pemilik usaha yang belum memaksimalkan potensi ini karena keterbatasan pengetahuan. Penelitian pengabdian masyarakat ini bertujuan untuk meningkatkan visibilitas dan efektivitas pemasaran UMKM Ketomie Gentong melalui pengembangan sistem promosi digital terpadu. Metode pelaksanaan dilakukan melalui empat tahap utama, yaitu tahap persiapan (observasi dan wawancara), perancangan luaran, implementasi, dan evaluasi. Strategi yang diterapkan meliputi pengembangan strategi digital pada platform Instagram, pendaftaran lokasi pada Google Maps, integrasi tautan melalui Linktree, serta kolaborasi dengan food vlogger. Hasil kegiatan menunjukkan peningkatan signifikan pada sektor visibilitas dalam digital, dengan akun Instagram meraih 436 kunjungan, pendaftaran Google Maps mencapai 1.000 tayangan, dan konten kolaborasi video berhasil mencapai 13.024 tayangan dengan 147 pembagian konten. Simpulan dari kegiatan ini menegaskan bahwa integrasi berbagai platform digital dan konten visual yang menarik secara efektif mampu memperluas jangkauan pasar dan memperkuat daya saing UMKM di industri kuliner yang kompetitif.
Strategi Peningkatan Efisiensi Operasional dan Daya Saing Bisnis Usaha Laundry Barokah melalui Pemanfaatan Teknologi Cuandra, Fendy; Dewi, Jenny Kartika
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2026): Februari 2026
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v5i1.836

Abstract

Micro, small, and medium enterprises (MSMEs), particularly those operating in the laundry service sector, are currently facing increasingly intense competition as well as demands to adapt to the rapid development of digital technology. Laundry Barokah, as one of the MSMEs in Batam City, still experiences several limitations, especially in terms of brand identity, digital promotional activities, and the use of digital payment systems. This study aims to help improve the operational efficiency and business competitiveness of Laundry Barokah through the utilization of digital technology. The methods employed include interviews and direct observation to gain an in-depth understanding of the partner’s conditions and challenges. Based on the analysis results, several implementations were carried out, including the development of a business logo as a visual identity, promotion through Instagram as a digital marketing medium, and the implementation of a digital payment system using QRIS. The results indicate an improvement in business visibility, as reflected by increased reach and interaction on the Instagram account, the emergence of positive customer reviews, and enhanced convenience and efficiency of transactions through non-cash payments. Overall, the utilization of digital technology has proven to have a positive impact on improving operational efficiency, service quality, and the competitiveness of Laundry Barokah.
Implementasi Strategi Pemasaran Digital pada Marketplace untuk Meningkatkan Brand Awareness PT. Ilock Nusantara Indonesia Cuandra, Fendy; Christina, Christina
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2026): Februari 2026
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v5i1.844

Abstract

The use of digital marketing through online marketplaces has become increasingly important for businesses to introduce products and build brand awareness. PT. Ilock Nusantara Indonesia is a company engaged in home security products; however, the utilization of the Shopee marketplace as a digital marketing medium had not been fully optimized. This practical work activity was conducted to assist the company in implementing digital marketing strategies through a marketplace as an initial effort to enhance brand awareness. The methods applied included observation and interviews with the company, product uploading, catalog arrangement, product description development, and product categorization based on type. The results indicate that the Shopee store of PT. Ilock Nusantara Indonesia has become more organized and informative, with a total of 44 products successfully uploaded. Although no sales had occurred at the time of reporting, the store and products were already accessible through the marketplace search feature. This reflects an improvement in product visibility and serves as an initial step in building the company’s digital brand awareness.
Pengembangan Strategi Promosi Berbasis Media Sosial Digital pada Permata Laundry Cuandra, Fendy; Kho, Chalvin
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2026): Februari 2026
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v5i1.850

Abstract

Permata Laundry is a laundry service micro, small, and medium enterprise (MSME) located in Batam City that faces increasing business competition due to the rapid growth of similar service providers. One of the main challenges encountered is the limited utilization of digital media for promotion and service delivery, which affects market reach and business visibility. This Community Service Program (PKM) aims to develop a digital media-based promotional strategy to enhance brand awareness, promotional effectiveness, and service efficiency at Permata Laundry. The method applied in this activity involves primary data collection through interviews and direct observation of business operations. Based on the analysis results, several outputs were designed and implemented, including the creation and optimization of a Google Maps business profile, the management of Instagram and TikTok social media accounts as promotional tools, and the implementation of an online ordering system using Google Forms integrated with QR Codes. The results indicate that the application of digital marketing strategies improves access to business information, customer interaction, and service efficiency. Therefore, digital-based promotional development has a positive impact on strengthening competitiveness and ensuring the sustainability of Permata Laundry in the digital era.
Factors Influencing Repurchase Intention on Trendiness Products Nowadays Putra, Edy Yulianto; Al Wen Jun, Ervin Setyawan; Cuandra, Fendy
Journal of Business and Economics Research (JBE) Vol 7 No 1 (2026): February 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v7i1.8290

Abstract

The influence of social media on consumer behavior is increasingly significant in the digital era. The purpose of this study was to determine the effect of social media marketing activities on Miniso brand repurchase intentions in Batam City. Method: Quantitative research using Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis was conducted on 385 respondents. Results: The findings indicate that social media marketing activities have a significant positive effect on brand relationships, trust, and loyalty, which then increase repurchase intentions. Conclusion of the research is social media marketing activities are an important strategy to increase customer loyalty and repurchase intentions for trendy products.
Heuristic Bias and Loss Aversion Impact in Stock Investment Decision Making in Batam Fendy Cuandra; Michael Setiawan; Candy Candy; Hesniati, Hesniati
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 19 No. 1 (2025)
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2025.v19.i01.p08

Abstract

Technological advancements affect an individual's financial management by increasing spending and necessitating investments to meet these needs. This research intends to analyze the effect of heuristic bias and loss aversion on investment decision. This study uses the investment decision variable to be the dependent variable and uses overconfidence, availability, representativeness, anchoring, gambler fallacy, and loss aversion to be the independent variables. This study uses the SmartPLS application to analyze data and uses an online questionnaire to collect respondents' answers. Sampling was conducted using purposive sampling technique to collect samples from investors in Batam. The study shows that gambler fallacy, loss aversion, overconfidence and representativeness bias have a significant positive impact on investment decisions, while anchoring and availability bias have no significant impact on investment decisions.
THE INFLUENCE OF SOCIAL INTERACTION ON IMPULSIVE BUYING THROUGH HEDONIC AND UTILITARIAN VALUES IN LIVE STREAMING SHOPPING Lady; Sherlen, Sherlen; Cuandra, Fendy
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21524

Abstract

This study investigates how social interaction affects impulsive buying urges in live streaming shopping, with hedonic and utilitarian values serving as mediating variables. The forms of social interaction analyzed include parasocial interaction with streamers and co-viewers, as well as local and social presence. A quantitative research design was applied using a survey method involving 350 active live streaming shoppers in Batam City. Data were processed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of this study show that every form of social interaction analyzed, including interaction with streamers, interaction with co-viewers, local presence, and social presence of viewers, significantly strengthens both utilitarian value and hedonic value perceived by consumers. Furthermore, utilitarian value and hedonic value each demonstrate a significant negative effect on the urge to buy impulsively, meaning that when consumers perceive stronger functional benefits or pleasurable experiences, their tendency to make sudden and spontaneous purchases actually becomes lower during live streaming shopping. In addition, gender is proven to significantly influence the strength of these relationships, while prior purchase experience does not show a meaningful moderating effect.
Revolusi Kinerja Bisnis di Era Digital: Menggali Kekuatan Kemampuan Bisnis Digital Cuandra, Fendy; Kartika Dewi, Jenny; Purwianti, Lily; Yulianto Putra, Edy; Susanto, Stefhani
Jurnal Ekuilnomi Vol. 8 No. 1 (2026): Ekuilnomi Vol 8(1), Feb 2026
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/30rhx821

Abstract

Pertumbuhan bisnis digital yang pesat khususnya di kawasan urban seperti Kota Batam, mendorong perlunya pemahaman mendalam terhadap kemampuan teknologi yang berperan dalam meningkatkan kinerja bisnis secara keseluruhan. Penelitian ini bertujuan untuk menganalisis berbagai faktor yang memengaruhi kinerja bisnis digital di Batam dengan menempatkan kinerja produk sebagai variabel mediasi dalam model penelitian. Subjek yang digunakan dalam penelitian ini yaitu pemilik usaha berbasis digital yang menjalankan usahanya di Kota Batam. Data diperoleh dari 445 responden melalui penyebaran kuesioner secara online menggunakan media sosial. Penelitian ini menggunakan metode pengambilan sampel yaitu purposive sampling serta analisis data menggunakan Smart PLS. Temuan penelitian ini mengindikasikan bahwa seluruh hubungan dalam model yang diajukan memiliki pengaruh positif dan signifikan terhadap kinerja bisnis
Exploring the Determinants of Customer Loyalty: Insights from Retail Companies Cuandra, Fendy; Carolyn, Cory; Purwianti, Lily; Yulianto Putra, Edy; Susanto, Stefhani
BALANCE: Economic, Business, Management and Accounting Journal Vol 23 No 1 (2026): Januari
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v23i1.30448

Abstract

This study used PLS (Partial Least Squares) to examine and understand the factors that support and hinder e-customer loyalty on e-commerce websites. Research data was collected through a survey of 300 individuals who are actual consumers of e-commerce websites. The results of the PLS data analysis indicate that e-service quality has a significant positive influence on e-service satisfaction and e-service trust. It was also found that e-brand image has a strong positive influence on e-service satisfaction, e-service trust, and e-customer loyalty. Furthermore, it was determined that e-service satisfaction positively affects e-customer loyalty, whereas e-service trust does not. This study also shows that the overall quality of e-service, mediated by e-service satisfaction and e-service trust, has a substantial impact on e-customer loyalty, but the mediation path of e-service trust does not produce significant results. The conclusion that can be drawn is that to increase customer loyalty, e-commerce companies need to place more emphasis on improving service quality and good brand image, as well as paying attention to customer satisfaction. The recommendation is that companies should simultaneously strengthen service quality and brand image and prioritize these factors.
PENGARUH MANAJEMEN RANTAI PASOK BERBASIS SISTEM ERP DALAM MENINGKATKAN KINERJA PT WISMILAK INTI MAKMUR TBK. Huang, Chyntia; Novia, Jessica; Willyanto, Lia; Sisca, Veni; Cuandra, Fendy; Lalita, Nasar Buntu
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 3 (2022): May 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i3.128

Abstract

Every business actor who runs a business will establish relationships with other business actors. These relationships are formed into a chain known as a supply chain. In order for the company's supply chain activities to run optimally, of course a strategy is needed. One strategy that can be utilized is Enterprise Resource Planning (ERP). This study aims to determine the effect of ERP system-based supply chain management in improving the performance of PT Wismilak Inti Makmur Tbk. Quantitative and qualitative data analysis techniques were used in this study to process data into information. Where the data used is sourced from the annual report and company sales. From this research it can be seen that the supply chain of PT Wismilak Inti Makmur Tbk. This is complex because it involves various parties from the beginning of the process to the end of the distribution process, it can run effectively and because it has implemented several strategies, namely mitigation strategies, performance strategies and also the development of EVO diplomat products. In addition, the influence of the ERP system applied to the supply chain of PT Wismilak Inti Makmur Tbk. quite significant to the company's financial performance, namely inventory turnover, GPM, OPM, NPM, ROA, and ROE. These results are obtained from the results of the analysis of the company's financial statement data analysis with financial ratios.
Co-Authors Agriffina, Joicelyn Agustian, Willien Al Wen Jun, Ervin Setyawan Albert Lee Alex ander Alexander Alexander, Alexander Ali, Lutfy Setia Wahyudi Haqiqi Alifia Lisda Zetty Aqmi Alvin Noveranzo Chandra Andre Steven Andrea Olivia Liu Andreas Yoshiro Ogawa Andrianus, Lian Andryanto Andyana Angel Angel Angel Angel Angela Angela Adriyanti Yang Angelina Angeline Aurellia Angelino, Kevin Angesty, Viviana Anisa Yesika nababan Anjela Anjela Aprillia, Novi Arafah, Nadiya Nur Ardiansyah, Rano Ardiyano, Benwanto Arini Alfa Mawatdah Astuti, Dessy Bastanta Sebayang Bhuan, Sun Candy, Candy carol, caroline Caroline Caroline Caroline Marninda Carolyn, Cory Cerina Cerina Charlie Wijaya Charmaine, Charmaine Cheren Cheren Christina Christina Christina Christina Christini, Julia christy angeline Cindy Clorina, Jesslyn Cristina Tan Cut Tiffany Ferina Daniel Daniel Darmawan, Hendry Darvin Dennis Yang Depari, Irene Juwita Desianti Desianti Dessy Astuti Dewi Marcella Dewi Ratnasari Dewi Ratnasari Dewi, Jenny Kartika Dewi, Meirita Sita Dian Sabrina Syaharni Diva Maharani Dyfan Dyfan Dyfan, Dyfan Edy Yulianto Elbert Henokh Tanberius Elinda Nurul Hasana Ella, Monica Ellyn Olivia Emilya Eric Marthino Erika Gustian Fauzi Erlin Erlin Erni Erni Faradilla Shava Ramadhani Fariono Ong Febby Lionna Feblicia, Shirley Febriani Fajar Wati feby Felicia Koo Ferina, Cut Tiffany Fernando Fidia Fiona Flowerensia, Dionna Gabrie Luvia Giorgyna Giorgyna Giorgyna, Giorgyna Goh, Joan Gunadi, Jacky Gusfandi Gusfandi Hardianto Hardianto Haris Haris, Haris Harris Kristanto Hasana, Elinda Nurul Henderson, Henderson Hendri Hendri HENDRI WIJAYA Hendry Charles Herman Herman Hesniati, Hesniati Houce Mariano Huang, Chyntia Hutagaol, Sherina Romaito Br Indah Novitasari Irene Juwita Depari Irvin, Irvin Iwan Setiawan Jacelyin Jacelyin Jacelyin, Jacelyin Jacky jeffry kurniawan Jeffry Kurniawan Jennifer Jenny Jeslin Jessica Novia Jessica Valeria Jesslieca, Jesslieca Jesslin Clorina Jessy Joey Jofen Cenedi Jongestu Jolinna, Cindy Yulianto Jones, Ivan Joven Joven Joven, Alfred Jovianto, Jovianto Joycelin, Joycelin Joyceline Tan Julian Fredic Herwanto Julianto, Tri julnando lim JUNIANTO JUNIANTO Juniarty, Shely Junita Justin Kamilatunnaimah, Mutiara Kartika Dewi, Jenny Kartono, Rico Kelly Kelly Kelly Kelvin Kelvin Kelvin Kelvin Kelvin Kendy Setiawan Hartono Kevin Louis Kho, Chalvin Kristina Kurniawan, Jeffry Lady Lady, Lady Lalita, Nasar Buntu Laulita, Nasar Buntu Leonard Suryadi Yusuftan Leonardo Lian Andrianus Lian Andrianus Lie, Hardy Winata Lie, Tommy Lily Purwianti Lim, Ricky Lina LINDAWATI Louis Hernandez Louis Novendy Louis, Kevin Lusi Ratnawati Lutfy Setia Wahyudi Haqiqi Ali Lysion, Olivia M Riqfi Tau Macnico, Peter Maggie Maggie Maharani, Delby Manurung, Windy Octaviana Marliana Marliana Marthin, Ricko Mawatdah, Arini Alfa Maytanius, Jerry Meilani, Lara Meirita Sita Dewi Melsen, Fandion Merina Merina Methilda Lorency Sianturi Michael Setiawan Michael Setiawan Michael Setiawan, Michael Michelle Angel Lim Muhammad Azril Akbar Muhammad Saprudin Muhammad Syachrani Hafidz Mutiara Kamilatunnaimah Na, Bai Nadiya Nur Arafah Nina Pramita Novitasari, Indah Nuraeni, Yuni Nurjanah, Listia Oktalia, Adeline Oktarianto, Eddy Owen Owen Pahlevi, Renza Patricia Patricia Permata, Nadiva Surya Phang, Jeferey Pramita, Nina Priscillia Paramitha Tanujaya Putra, Edy Yulianto Qadri, Rizni Aulia Rama Mega Ryana Raymond Raymond Rena Rena Renndy Ferdianto Rensia Ester Ricardo Ricardo Ricardo, Ricardo Ricky Wibowo Ricky Wibowo Rico Lim Gestu Rio Fernando, Rio Rizni Aulia Qadri Rizni Aulia Qadri Roby Tan Rovina Rovina rudiyanto Ryan Harsana Jasa Salsabilah Sirait Sandra, Novi Selli Selli Sembiring, Diamend Tino Septriana Seren, Seren Shelvina Shelvina Shereen Sherina Sherina Sherlen, Sherlen Sherry Shevia Shevia Shevia, Shevia Shieny Tan Putri Shinta Dewi Shirley Feblicia Sisca, Veni Stefania Rumapea Stefhani Susanto Stella Stella Stephanie Stephanie Stephanie Stephanie Steven, Andre Suandri, Hardi supriyadi arifin Susanto, Stefhani Tamsi Tamsi Tan, Charles Tan, Cristina Tan, Helen Tanujaya, Priscillia Paramitha Tasya, Alcung Tethannia Krishermawanti Theo, Stella Theophilia, Jocelyn Tina, Tina Titan Martinus Tjoa, Kevin Tommy Lie Tondy Tony kwok Tri Julianto Valentina, Cindy Valentini, Cynthia Vangoh, Irene Verina Verina Vincent Nicholas Wu Vincent Vincent Vincent Vincent Viona viona, Viona Vivi Liliani Viviani, Viviani Whitney Ong Wijaya, Alexander Janio Wijaya, Calvin Willien Agustian Willyanto, Lia Winata Lie, Hardy Windy Octaviana Manurung Yolanda Yolanda, Yolanda Yudhaputri, Egabetha Amirah Yulianti Yulianti Yuswardi yuswardi, Yuswardi Zai, Immanuel Zidane Zidane