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All Journal Jurnal Manajemen Terapan dan Keuangan MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Ilmu Manajemen (JIM) JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Progres Ekonomi Pembangunan Jurnal Mirai Management Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN Jurnal Inovasi Bisnis (Inovbiz) Jurnal Organisasi Dan Manajemen JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) J-MAS (Jurnal Manajemen dan Sains) Distribusi SEIKO : Journal of Management & Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI Sketsa Bisnis YUME : Journal of Management Almana : Jurnal Manajemen dan Bisnis EKUITAS (Jurnal Ekonomi dan Keuangan) JURNAL ILMIAH BISNIS, PASAR MODAL DAN UMKM Jurnal Bisnis dan Akuntansi Jurnal Ilmiah Ekonomi Global Masa Kini Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Jurnal Ilmiah Poli Bisnis Journal of Business and Applied Management MANAJEMEN DEWANTARA BALANCE: Economic, Business, Management and Accounting Journal Gema Wiralodra International Journal of Economics, Business and Accounting Research (IJEBAR) Keberlanjutan : Jurnal Manajemen dan Jurnal Akuntansi Jurnal Informatika Ekonomi Bisnis Prosiding National Conference for Community Service Project Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Riset Bisnis dan Manajemen Optima : Jurnal Ilmiah Agribisnis, Ekonomi dan Sosial Jurnal Bina Manajemen BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Inovasi Penelitian Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ekuilnomi Jurnal Disrupsi Bisnis Jurnal Manajemen Bisnis dan Keuangan Jurnal Pengabdian kepada Masyarakat Asian Management and Business Review juremi: jurnal riset ekonomi Jurnal Penelitian Inovatif Humantech : Jurnal Ilmiah Multidisiplin Indonesia INVOICE : JURNAL ILMU AKUNTANSI Transekonomika : Akuntansi, Bisnis dan Keuangan Journal Of Human And Education (JAHE) Jurnal Locus Penelitian dan Pengabdian Jurnal Cakrawala Ilmiah Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) JWM (JURNAL WAWASAN MANAJEMEN) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Mestaka: Jurnal Pengabdian Kepada Masyarakat Jurnal Kreasi Rakyat Innovative: Journal Of Social Science Research Jurnal Informatika Ekonomi Bisnis Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech) Jurnal Pengabdian Sosial Asbak Bata Ilyas Educational Management Review Jurnal Ragam Pengabdian Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Ilmu Manajemen Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan
Cuandra, Fendy
Universitas Internasional Batam
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Sustainable Performance of Small Dynamic Enterprises in the Digital Business Era Fendy Cuandra; Candy Candy; Lady Lady
Jurnal Organisasi dan Manajemen Vol. 21 No. 1 (2025)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v21i1.8284.2025

Abstract

Purpose – This study aims to identify factors that can influence the sustainable performance of small dynamic enterprises by analyzing the influence of technological capability, digital innovation, and sustainable competitive advantage on the sustainable performance of microenterprises. Methodology – The research data were collected through questionnaires filled out by 260 micro-enterprises in Batam as the research objects. We used Partial Least Squares - Structural Equation Model. Findings – The results of this study found the influence of technological capability, digital innovation, and sustainable competitive advantage on the sustainable performance of micro-enterprises in Batam City. As well as the discovery of the impact of mediation on the influence relationship. As well as the discovery of the mediating impact of Digital Innovation (DI) on the indirect effect of Technological Capability (TC) on Sustainable Performance (SP) and Sustainable Competitive Advantage (SCA). Then, the mediating impact of SCA on the indirect effect of TC and DI on SP. Originality – This research shows the discovery or novelty that digital innovation can act as a mediator for technological capability in encouraging the sustainable competitive advantage of a micro business. The findings are expected to be helpful for micro business entrepreneurs in boosting their business performance in general.
Optimasi Sistem Manajemen Operasional di Perusahaan Andilaman Fendy Cuandra
AsbaK Vol. 1 No. 1 (2023): Asbak: Jurnal Ekonomi dan Bisnis
Publisher : Loddos Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69688/asbak.v1i1.62

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan sistem manajemen operasional di PT. Unilever Tbk. Sistem manajemen operasional menjadi penting bagi perusahaan dalam mengoptimalkan efisiensi dan efektivitas proses operasional mereka. PT. Unilever Tbk merupakan perusahaan multinasional yang bergerak di bidang produksi barang konsumen, seperti makanan, minuman, perawatan pribadi, dan perawatan rumah tangga. Metode penelitian yang digunakan dalam studi ini adalah analisis deskriptif. Data yang digunakan diperoleh melalui tinjauan literatur, dokumen internal perusahaan, dan wawancara dengan manajemen perusahaan. Beberapa faktor yang dianalisis meliputi perencanaan operasional, pengendalian kualitas, pengelolaan rantai pasok, manajemen persediaan, dan pemeliharaan fasilitas. Hasil analisis menunjukkan bahwa PT. Unilever Tbk telah menerapkan sistem manajemen operasional yang baik. Perusahaan ini memiliki proses perencanaan operasional yang terstruktur dan memperhatikan aspek-aspek kritis seperti kapasitas produksi, peramalan permintaan, dan alokasi sumber daya. Pengendalian kualitas yang ketat juga dilakukan untuk memastikan produk yang dihasilkan sesuai dengan standar yang ditetapkan. Pengelolaan rantai pasok juga menjadi fokus utama PT. Unilever Tbk. Perusahaan ini menjalin kemitraan dengan pemasok dan distributor yang handal, serta menggunakan sistem informasi yang terintegrasi untuk memantau aliran produk secara efisien. Manajemen persediaan yang efektif juga membantu perusahaan mengoptimalkan stok barang dengan menghindari kelebihan atau kekurangan persediaan. Selain itu, PT. Unilever Tbk juga memberikan perhatian pada pemeliharaan fasilitas produksi mereka. Perusahaan ini melakukan pemeliharaan rutin dan pemantauan untuk memastikan operasional yang lancar dan mencegah terjadinya gangguan yang tidak diinginkan. Dalam kesimpulannya, PT. Unilever Tbk telah berhasil menerapkan sistem manajemen operasional yang efektif dan efisien. Penelitian ini memberikan pemahaman yang lebih baik tentang praktik terbaik dalam manajemen operasional bagi perusahaan manufaktur seperti PT. Unilever Tbk. Rekomendasi yang dihasilkan dari penelitian ini dapat menjadi masukan berharga bagi perusahaan dalam terus meningkatkan kinerja operasional mereka di masa depan.
Mengungkap Peran Ekuitas Merek dalam Membentuk Niat Pembelian Konsumen Fendy Cuandra; Chalvin Kho; Lily Purwianti; Stefhani Susanto
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 2 (2026): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i2.10763

Abstract

The focus of this study is to find out what is able to influence purchase intention mediated by brand equity. Usually using random sampling techniques, quantitative research strategies consist of distributing questionnaires and analyzing certain populations or samples using quantitative data. The demographics in this study consisted of people who knew the Batam community who planned to buy e-Commerce goods. The target population of the study was 350 respondents. The research findings interpret that brand equity is significantly able to be positively impacted by e-WoM, social media marketing, brand performance, and brand awareness. Then purchase intention is significantly able to be positively impacted by e-WoM and brand equity. Then brand equity mediates the significant positive impact of e-WoM on purchase intention. Social media marketing, brand performance, and brand awareness do not significantly increase purchase intention. Social media marketing is also able to have a small impact on purchase intention mediated through brand equity.
Peran Brand Equity sebagai Mediator Purchase Intention Skincare Korea pada Generasi Z di Marketplace Fendy Cuandra; Richard Shakespeare; Listia Nurjanah
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 2 (2026): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i2.11706

Abstract

This study aims to examine the influence of electronic word of mouth (e-WoM), social media marketing (SMM), brand engagement (BE), and brand knowledge (BK) on purchase intention (PI), with brand equity (BEQ) as a mediating variable. A quantitative research approach was employed, with data collected through questionnaire distribution using a random sampling technique. The study population consisted of residents of the Riau Islands who planned to purchase korean skincare products through online marketplaces, with a total of 304 respondents. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that brand equity is positively  and significant influenced by e-WoM, social media marketing, brand engagement, and brand knowledge. Furthermore, purchase intention is positively and significant influenced by all four variables as well as brand equity itself. The mediation analysis confirm that brand equity positively significant mediates the relationship between e-WoM, social media marketing, brand engagement, and brand knowledge on purchase intention.
Co-Authors Agriffina, Joicelyn Agustian, Willien agustin, isnaini nuzula Albert Lee Alex ander Alexander Alexander, Alexander Ali, Lutfy Setia Wahyudi Haqiqi Alifia Lisda Zetty Aqmi Alvin Noveranzo Chandra Andre Steven Andrea Olivia Liu Andreas Yoshiro Ogawa Andrianus, Lian Andryanto Andyana Andyana Angel Angel Angel Angel Angela Angela Adriyanti Yang Angelina Angeline Aurellia Angelino, Kevin Angesty, Viviana Anisa Yesika nababan Anjela Anjela Aprillia, Novi Arafah, Nadiya Nur Ardiyano, Benwanto Arini Alfa Mawatdah Astuti, Dessy Bastanta Sebayang Benwanto Ardiyano Bhuan, Sun Candy Candy carol, caroline Caroline Caroline Caroline Marninda Cerina Cerina Chalvin Kho Changnardy, Delys Charles Tan Charlie Wijaya Charlie Wijaya Charmaine, Charmaine Cheren Cheren Christina Christina Christina Christina Christini, Julia christy angeline Chyntia Huang Cindy Clorina, Jesslyn Cory Carolyn Cristina Tan Cut Tiffany Ferina Cynthia Valentini Daniel Daniel Darmawan, Hendry Darvin Dennis Yang Depari, Irene Juwita Desianti Desianti Dessy Astuti Dewi Marcella Dewi Ratnasari Dewi Ratnasari Dewi, Jenny Kartika Dewi, Meirita Sita Dian Sabrina Syaharni Diva Maharani Dyfan Dyfan Dyfan, Dyfan Edy Yulianto Edy Yulianto Putra Egabetha Amirah Yudhaputri Elbert Henokh Tanberius Elinda Nurul Hasana Ella, Monica Ellyn Olivia Emilya Eric Marthino Erika Gustian Fauzi Erlin Erlin Erni Erni Faradilla Shava Ramadhani Fariono Ong Febby Lionna Feblicia, Shirley Febriani Fajar Wati feby Felicia Koo Ferina, Cut Tiffany Fernando Fidia Fiona Fiona Flowerensia, Dionna Gabrie Luvia Giorgyna Giorgyna Giorgyna, Giorgyna Goh, Joan Gunadi, Jacky Gusfandi Gusfandi Hardianto Hardianto Harris Kristanto Hasana, Elinda Nurul Henderson, Henderson Hendri Hendri HENDRI WIJAYA Hendry Charles Herman Herman Hesniati, Hesniati Houce Mariano Huang, Chyntia Hutagaol, Sherina Romaito Br Indah Novitasari Irene Juwita Depari Irvin, Irvin Ivan Jones Iwan Setiawan Jacelyin Jacelyin Jacelyin, Jacelyin Jacky Jacky Gunadi Jeferey Phang jeffry kurniawan Jeffry Kurniawan Jennifer Jenny Jenny Kartika Dewi Jeslin Jessica Novia Jessica Novia Jessica Valeria Jesslieca, Jesslieca Jesslin Clorina Jesslyn Clorina Jessy Jocelyn Theophilia Joey Joey Jofen Cenedi Jongestu Jolinna, Cindy Yulianto Jones, Ivan Joven Joven Joven, Alfred Jovianto, Jovianto Joycelin, Joycelin Joyceline Tan Julian Fredic Herwanto Julianto, Tri julnando lim JUNIANTO JUNIANTO Juniarty, Shely Junita Justin Justin Justin Kamilatunnaimah, Mutiara Kartono, Rico Kelly Kelly Kelly Kelvin Kelvin Kelvin Kelvin Kelvin Kelvin Kendy Setiawan Hartono Kevin Louis Kevin Tjoa Kho, Chalvin Kristina Kurniawan, Jeffry Lady Lady Lady Lady Lady, Lady Lalita, Nasar Buntu Lara Meilani Laulita, Nasar Buntu Leonard Suryadi Yusuftan Leonardo Lia Willyanto Lian Andrianus Lian Andrianus Lie, Hardy Winata Lie, Tommy Lily Purwianti Lim, Ricky Lina Lindawati LINDAWATI Louis Hernandez Louis Novendy Louis, Kevin Lusi Ratnawati Lutfy Setia Wahyudi Haqiqi Ali Lysion, Olivia M Riqfi Tau Macnico, Peter Maggie Maggie Maharani, Delby Manurung, Windy Octaviana Marliana Marliana Marthin, Ricko Mawatdah, Arini Alfa Maytanius, Jerry Meilani, Lara Meirita Sita Dewi Melsen, Fandion Merina Merina Methilda Lorency Sianturi Michael Setiawan Michael Setiawan Michael Setiawan, Michael Michelle Angel Lim Muhammad Azril Akbar Muhammad Saprudin Muhammad Syachrani Hafidz Mutiara Kamilatunnaimah Na, Bai Nadiva Surya Permata Nadiya Nur Arafah Nasar Buntu Lalita Nina Pramita Novitasari, Indah Nuraeni, Yuni Nurjanah, Listia Oktalia, Adeline Oktarianto, Eddy Olivia Lysion Owen Owen Pahlevi, Renza Patricia Patricia Permata, Nadiva Surya Pramita, Nina Priscillia Paramitha Tanujaya Putra, Edy Yulianto Putra, Raymond Gautama Qadri, Rizni Aulia Rama Mega Ryana Rano Ardiansyah Raymond Gautama Putra Raymond Raymond Rena Rena Renndy Ferdianto Rensia Ester Ricardo Ricardo Ricardo, Ricardo Richard Shakespeare Ricky Wibowo Ricky Wibowo Rico Lim Gestu Rio Fernando Rio Fernando, Rio Rizni Aulia Qadri Rizni Aulia Qadri Roby Tan Rovina Rovina Rudiyanto Ryan Harsana Jasa Salsabilah Sirait Sandra, Novi Selli Selli Sembiring, Diamend Tino Septriana Seren, Seren Shelvina Shelvina Shely Juniarty Shereen Sherina Romaito Br Hutagaol Sherina Sherina Sherlen Sherlen Sherry Shevia Shevia Shevia, Shevia Shieny Tan Putri Shinta Dewi Shirley Feblicia Sisca, Veni Stefania Rumapea Stefhani Susanto Stefhani Susanto Stefhani Susanto Stella Stella Stella Theo Stephanie Stephanie Stephanie Stephanie Steven, Andre Suandri, Hardi supriyadi arifin Susanto, Stefhani Tamsi Tamsi Tan, Charles Tan, Cristina Tan, Helen Tan, Kenneth Tanujaya, Priscillia Paramitha Tasya, Alcung Tethannia Krishermawanti Theophilia, Jocelyn Tina, Tina Titan Martinus Tommy Lie Tondy Tony kwok Tri Julianto Valentina, Cindy Valentini, Cynthia Vangoh, Irene Veni Sisca Verina Verina Vincent Nicholas Wu Vincent Vincent Vincent Vincent Viona viona, Viona Vivi Liliani Viviani, Viviani Whitney Ong Wijaya, Alexander Janio Wijaya, Calvin Willien Agustian Willyanto, Lia Winata Lie, Hardy Windy Octaviana Manurung Yolanda Yolanda, Yolanda Yulianti Yulianti Yuswardi yuswardi, Yuswardi Zai, Immanuel Zidane Zidane