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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Ilmu Manajemen (JIM) JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Progres Ekonomi Pembangunan Jurnal Mirai Management Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN Jurnal Inovasi Bisnis (Inovbiz) Jurnal Organisasi Dan Manajemen JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) J-MAS (Jurnal Manajemen dan Sains) Distribusi SEIKO : Journal of Management & Business NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI Sketsa Bisnis YUME : Journal of Management Almana : Jurnal Manajemen dan Bisnis EKUITAS (Jurnal Ekonomi dan Keuangan) JURNAL ILMIAH BISNIS, PASAR MODAL DAN UMKM Jurnal Bisnis dan Akuntansi Jurnal Ilmiah Ekonomi Global Masa Kini Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Jurnal Ilmiah Poli Bisnis Journal of Business and Applied Management MANAJEMEN DEWANTARA BALANCE: Economic, Business, Management and Accounting Journal Gema Wiralodra International Journal of Economics, Business and Accounting Research (IJEBAR) Keberlanjutan : Jurnal Manajemen dan Jurnal Akuntansi Jurnal Informatika Ekonomi Bisnis Prosiding National Conference for Community Service Project Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Riset Akuntansi Kontemporer Jurnal Riset Bisnis dan Manajemen Optima : Jurnal Ilmiah Agribisnis, Ekonomi dan Sosial Jurnal Bina Manajemen BERNAS: Jurnal Pengabdian Kepada Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Inovasi Penelitian Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ekuilnomi Jurnal Disrupsi Bisnis Jurnal Manajemen Bisnis dan Keuangan Jurnal Pengabdian kepada Masyarakat Asian Management and Business Review juremi: jurnal riset ekonomi Jurnal Penelitian Inovatif Humantech : Jurnal Ilmiah Multidisiplin Indonesia INVOICE : JURNAL ILMU AKUNTANSI Transekonomika : Akuntansi, Bisnis dan Keuangan Journal Of Human And Education (JAHE) Jurnal Locus Penelitian dan Pengabdian Jurnal Cakrawala Ilmiah Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) JWM (JURNAL WAWASAN MANAJEMEN) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Mestaka: Jurnal Pengabdian Kepada Masyarakat Jurnal Kreasi Rakyat Innovative: Journal Of Social Science Research Jurnal Informatika Ekonomi Bisnis Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech) Jurnal Pengabdian Sosial AsbaK Jurnal Ekonomi dan Bisnis Bata Ilyas Educational Management Review Jurnal Ragam Pengabdian Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Ilmu Manajemen Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan
Cuandra, Fendy
Universitas Internasional Batam
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Neuroscience Nursing Public Health Social Sciences Veterinary Other

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RATIONAL CHOICE THEORY: GREEN BANKING PRACTICES FOCUSED Fendy Cuandra; Ivan Jones; Candy; Egabetha Amirah Yudhaputri; Stefhani Susanto
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 9 No 2 (2025): June
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2025.v9.i2.7169

Abstract

Banks as economic drivers in their own country have a high influence on encouraging environmentally friendly practices. It is due to the increasing damage to the environment in Indonesia. Before the 2010s, banks did not have enough awareness to carry out environmentally friendly practices included in their operational activities. In Indonesia, the government started to enforce green banking rules in 2012. Indonesia initiated green banking practices, which reached their peak in 2020 during the COVID-19 pandemic. This study examines whether customers have understood the growth of green banking practices in Indonesia, the effects of banks' environmentally friendly practices on the loyalty of commercial bank customers, and whether awareness and knowledge of banks' green practices will have an impact on loyalty towards banks. This study examines the importance of implementing green banking due to the increasing awareness and high level of customer knowledge about the environment. This research is the first to be conducted in Batam City, examining green banking through the lens of the grand theory of rational choice. The rational choice theory will serve as the novelty for this research. Also, the green trust variable mediating green banking awareness and green banking knowledge affecting green banking loyalty will serve as the novelty of this research.
Purchase Intention on E-Commerce Application: The Effectiveness of Brand Equity as Mediation Fendy Cuandra; Jeferey Phang; Lily Purwianti; Listia Nurjanah; Stefhani Susanto
Jurnal Ragam Pengabdian Vol. 3 No. 1 (Spesial Issue) (2026): "Dharma Samudera"
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/wnazrs11

Abstract

This study examines how brand equity functions as a mediator in the relationship between electronic word-of-mouth (E-WOM), Social Media Marketing (SMM), Brand Engagement (BENG), Brand Love (BL), Brand Equity (BEQ), and Purchase Intention (PI) in e-commerce. Currently there is no research with variables mentioned above that implemented the Theory of Planned Behavior (TPB) therefore represents novelty aspect. Data evaluated from 293 e-commerce consumers is examined using PLS-SEM. Result shows that BEQ significantly mediates the effect of SMM and E-WOM on PI. While SMM and E-WOM both increase BEQ, their direct impacts on PI are shown to be irrelevant. Furthermore, it has been demonstrated that BL significantly influences both BEQ and PI, but BEQ does not have a significant effect. The findings showed the importance of BEQ in connecting SMM to consumer PI in e-commerce while using the theory of planned behavior by Ajzen (1985) in Indonesia highlighting this research gap
Penyusunan Strategi Digital Marketing pada Usaha UMKM Permata Mart Kota Batam Cuandra, Fendy; Putra, Raymond Gautama
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2026): APRIL 2026
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v5i2.846

Abstract

This internship was carried out at Permata Mart, an SME engaged in the retail business of daily necessities and located in the Permata Baloi area, Batam City. The purpose of this internship was to assist Permata Mart in improving its marketing effectiveness through the implementation of digital marketing strategies. The methods used in this activity included direct observation and interviews with partners to determine the condition of the business and marketing activities that had been carried out. Based on the analysis, it was found that Permata Mart has not optimally utilized digital media as a promotional tool. Therefore, the solution provided was the development and implementation of a digital marketing strategy, such as the use of social media and registering the business location on Google Maps. The results of this internship are expected to increase business visibility, expand marketing reach, and support the competitiveness of Permata Mart.
ANALISIS KINERJA BISNIS: STUDI PADA STARTUP BISNIS DIGITAL Fendy Cuandra; Raymond Gautama Putra; Listia Nurjanah; Lily Purwianti; Stefhani Susanto
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 12, No 1 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v12i1.2780

Abstract

ABSTRAKDi era yang didorong oleh teknologi saat ini, perusahaan semakin dituntut untuk mentransformasi model bisnis mereka agar tetap kompetitif. Perkembangan teknologi yang semakin pesat menuntut perusahaan untuk mentransformasi model bisnisnya melalui integrasi teknologi digital, peningkatan kapabilitas pembelajaran organisasi, orientasi pasar yang responsif, serta inovasi berkelanjutan guna menciptakan keunggulan kompetitif dan meningkatkan kinerja bisnis. Studi ini bertujuan untuk mengidentifikasi faktor-faktor yang mempengaruhi kinerja bisnis startup digital dengan fokus pada kemampuan belajar, orientasi pasar, kemampuan teknologi dan kemampuan inovasi. Pendekatan kuantitatif digunakan, dengan menggunakan sampel individu yang familiar dengan perusahaan rintisan di Kota Batam yang telah beroperasi setidaknya selama lima tahun dan memiliki struktur organisasi formal yang mendukung inovasi dan pengembangan produk. Hasil penelitian menunjukkan bahwa kemampuan belajar, orientasi pasar, dan teknologi berpengaruh signifikan terhadap kinerja produk dan bisnis. Kemampuan belajar dan orientasi pasar juga secara langsung memengaruhi kinerja bisnis, sedangkan kemampuan inovasi dan kemampuan teknologi tidak menunjukkan pengaruh langsung yang signifikan. Kinerja produk terbukti memediasi hubungan antara kemampuan teknologi, kemampuan belajar, dan orientasi pasar terhadap kinerja bisnis, tetapi tidak terhadap kemampuan inovasi. Secara keseluruhan, hasil penelitian menyoroti peran penting kemampuan belajar, orientasi pasar, dan kemampuan teknologi dalam meningkatkan kinerja produk dan bisnis.ABSTRACTIn today's technology-driven era, companies are increasingly required to transform their business models to remain competitive. Rapid technological advancements force companies to be more adaptive within the business ecosystem to survive in an increasingly competitive market. This study aims to identify factors that influence business performance. A quantitative approach was employed, using a sample of individuals familiar with startups in Batam City that have been operating for at least five years and have a formal organizational structure that supports innovation and product development. The results show that learning ability, market orientation, and technological capability have a significant positive influence on product performance, which in turn impacts business performance. Learning ability and market orientation also directly influence business performance, while innovation ability and technological capability do not show a significant direct influence. Product performance is shown to mediate the relationship between technological capability, learning ability, and market orientation on business performance, but not on innovation ability. Overall, the results highlight the important role of learning ability, market orientation, and technological capability in improving product and business performance
THE INFLUENCE OF SOCIAL INTERACTION ON IMPULSIVE BUYING THROUGH HEDONIC AND UTILITARIAN VALUES IN LIVE STREAMING SHOPPING Lady; Sherlen Sherlen; Fendy Cuandra
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21524

Abstract

This study investigates how social interaction affects impulsive buying urges in live streaming shopping, with hedonic and utilitarian values serving as mediating variables. The forms of social interaction analyzed include parasocial interaction with streamers and co-viewers, as well as local and social presence. A quantitative research design was applied using a survey method involving 350 active live streaming shoppers in Batam City. Data were processed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of this study show that every form of social interaction analyzed, including interaction with streamers, interaction with co-viewers, local presence, and social presence of viewers, significantly strengthens both utilitarian value and hedonic value perceived by consumers. Furthermore, utilitarian value and hedonic value each demonstrate a significant negative effect on the urge to buy impulsively, meaning that when consumers perceive stronger functional benefits or pleasurable experiences, their tendency to make sudden and spontaneous purchases actually becomes lower during live streaming shopping. In addition, gender is proven to significantly influence the strength of these relationships, while prior purchase experience does not show a meaningful moderating effect.
STRATEGIC EDGE : HOW MARKET AND COMPETITOR ORIENTATION DRIVE RETAIL PERFORMANCE Fendy Cuandra; Rio Fernando; Lily Purwianti; Listia Nurjanah
JURNAL PROFIT Vol 9, No 2 (2025): Economic And Financial Institutions
Publisher : Nurul Jadid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/profit.v9i2.11827

Abstract

This study aims to evaluate the influence of competitor orientation, market orientation, innovation, marketing strategy, and marketing through social media on marketing performance, with competitive advantage as a mediating variable. A quantitative approach with descriptive methods was used in this study. Primary data were collected from 350 respondents who are employees of retail companies in Batam City and analyzed using SmartPLS 3 software. The results show that most of the independent variables have a positive and significant effect on competitive advantage, which in turn has a strong impact on improving marketing performance. The findings strengthen the understanding that effective implementation of competitor orientation, market orientation, and marketing strategy can enhance competitive advantage as well as marketing performance in the retail industry.
Co-Authors Agriffina, Joicelyn Agustian, Willien agustin, isnaini nuzula Al Wen Jun, Ervin Setyawan Albert Lee Alex ander Alexander Alexander, Alexander Ali, Lutfy Setia Wahyudi Haqiqi Alifia Lisda Zetty Aqmi Alvin Noveranzo Chandra Andre Steven Andrea Olivia Liu Andreas Yoshiro Ogawa Andrianus, Lian Andryanto Andyana Angel Angel Angel Angel Angela Angela Adriyanti Yang Angelina Angeline Aurellia Angelino, Kevin Angesty, Viviana Anisa Yesika nababan Anjela Anjela Aprillia, Novi Arafah, Nadiya Nur Ardiansyah, Rano Ardiyano, Benwanto Arini Alfa Mawatdah Astuti, Dessy Bastanta Sebayang Bhuan, Sun Candy Candy carol, caroline Caroline Caroline Caroline Marninda Carolyn, Cory Cerina Cerina Chandra, Budi Charlie Wijaya Charmaine, Charmaine Cheren Cheren Christina Christina Christini, Julia christy angeline Cindy Clorina, Jesslyn Cristina Tan Cut Tiffany Ferina Daniel Daniel Darmawan, Hendry Darvin Dennis Yang Depari, Irene Juwita Desianti Desianti Dessy Astuti Dewi Marcella Dewi Ratnasari Dewi Ratnasari Dewi, Jenny Kartika Dewi, Meirita Sita Dian Sabrina Syaharni Diva Maharani Dyfan Dyfan Dyfan, Dyfan Edy Yulianto Egabetha Amirah Yudhaputri Elbert Henokh Tanberius Elinda Nurul Hasana Ella, Monica Ellyn Olivia Emilya Eric Marthino Erika Gustian Fauzi Erlin Erlin Erni Erni Faradilla Shava Ramadhani Fariono Ong Febby Lionna Feblicia, Shirley Febriani Fajar Wati feby Felicia Koo Ferina, Cut Tiffany Fernando Fidia Fiona Flowerensia, Dionna Gabrie Luvia Giorgyna Giorgyna Giorgyna, Giorgyna Goh, Joan Gunadi, Jacky Gusfandi Gusfandi Hardianto Hardianto Haris Haris, Haris Harris Kristanto Hasana, Elinda Nurul Henderson, Henderson Hendri Hendri HENDRI WIJAYA Hendry Charles Herman Herman Hesniati, Hesniati Houce Mariano Huang, Chyntia Hutagaol, Sherina Romaito Br Indah Novitasari Irene Juwita Depari Irvin, Irvin Ivan Jones Iwan Setiawan Jacelyin Jacelyin Jacelyin, Jacelyin Jacky Jeferey Phang jeffry kurniawan Jeffry Kurniawan Jennifer Jenny Jeslin Jessica Novia Jessica Valeria Jesslieca, Jesslieca Jesslin Clorina Jessy Joey Jofen Cenedi Jongestu Jolinna, Cindy Yulianto Jones, Ivan Joven Joven Joven, Alfred Jovianto, Jovianto Joycelin, Joycelin Joyceline Tan Julian Fredic Herwanto Julianto, Tri julnando lim JUNIANTO JUNIANTO Juniarty, Shely Junita Justin Justin Justin Kamilatunnaimah, Mutiara Kartika Dewi, Jenny Kartono, Rico Kelly Kelly Kelly Kelvin Kelvin Kelvin Kelvin Kelvin Kendy Setiawan Hartono Kevin Louis Kho, Chalvin Kristina Kurniawan, Jeffry Lady Lady Lady, Lady Lalita, Nasar Buntu Laulita, Nasar Buntu Leonard Suryadi Yusuftan Leonardo Lian Andrianus Lian Andrianus Lie, Hardy Winata Lie, Tommy Lily Purwianti Lim, Ricky Lina LINDAWATI Louis Hernandez Louis Novendy Louis, Kevin Lusi Ratnawati Lutfy Setia Wahyudi Haqiqi Ali Lysion, Olivia M Riqfi Tau Macnico, Peter Maggie Maggie Maharani, Delby Manurung, Windy Octaviana Marliana Marliana Marthin, Ricko Mawatdah, Arini Alfa Maytanius, Jerry Meilani, Lara Meirita Sita Dewi Melsen, Fandion Melysa Merina Merina Methilda Lorency Sianturi Michael Setiawan Michael Setiawan Michael Setiawan, Michael Michelle Angel Lim Muhammad Azril Akbar Muhammad Saprudin Muhammad Syachrani Hafidz Mutiara Kamilatunnaimah Na, Bai Nadiya Nur Arafah Nina Pramita Novitasari, Indah Nuraeni, Yuni Nurjanah, Listia Oktalia, Adeline Oktarianto, Eddy Owen Owen Pahlevi, Renza Patricia Patricia Permata, Nadiva Surya Phang, Jeferey Pramita, Nina Priscillia Paramitha Tanujaya Putra, Edy Yulianto Putra, Raymond Gautama Qadri, Rizni Aulia Rama Mega Ryana Raymond Gautama Putra Raymond Raymond Rena Rena Renndy Ferdianto Rensia Ester Ricardo Ricardo Ricardo, Ricardo Ricky Wibowo Ricky Wibowo Rico Lim Gestu Rio Fernando Rio Fernando, Rio Rizni Aulia Qadri Rizni Aulia Qadri Robin Roby Tan Rovina Rovina rudiyanto Ryan Harsana Jasa Salsabilah Sirait Sandra, Novi Selli Selli Sembiring, Diamend Tino Septriana Seren, Seren Shelvina Shelvina Shereen Sherina Sherina Sherlen Sherlen Sherry Shevia Shevia Shevia, Shevia Shieny Tan Putri Shinta Dewi Shirley Feblicia Sisca, Veni Stefania Rumapea Stefhani Susanto Stella Stella Stephanie Stephanie Stephanie Stephanie Steven, Andre Suandri, Hardi supriyadi arifin Susanto, Stefhani Tamsi Tamsi Tan, Charles Tan, Cristina Tan, Helen Tan, Kenneth Tanujaya, Priscillia Paramitha Tasya, Alcung Tethannia Krishermawanti Theo, Stella Theophilia, Jocelyn Tina, Tina Titan Martinus Tjoa, Kevin Tommy Lie Tondy Tony kwok Tri Julianto Valentina, Cindy Valentini, Cynthia Vangoh, Irene Verina Verina Vincent Nicholas Wu Vincent Vincent Vincent Vincent Viona viona, Viona Vivi Liliani Viviani, Viviani Whitney Ong Wijaya, Alexander Janio Wijaya, Calvin Willien Agustian Willyanto, Lia Winata Lie, Hardy Windy Octaviana Manurung Yolanda Yolanda, Yolanda Yulianti Yulianti Yuswardi yuswardi, Yuswardi Zai, Immanuel Zidane Zidane