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Pengaruh Digital Marketing dan Brand Awareness Terhadap Purchase Intention Brand Fashion Erigo Apparel Dimediasi Brand Image Lutfy Setia Wahyudi Haqiqi Ali; Fendy Cuandra
Jurnal Ekuilnomi Vol. 5 No. 2 (2023): Ekuilnomi Vol 5(2) Nov 2023
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/4vnk1z25

Abstract

Tujuan penelitian ini ialah menganalisis pengaruh digital marketing dan brand awareness terhadap purchase intention brand fashion erigo apparel dimediasi brand image. Metode penelitian ini ialah kuantitatif. Populasi penelitian ini ialah pengguna media sosial yang merupakan penduduk Kota Batam. Sampel penelitian ini berjumlah 308 responden. Sumber data penelitian ini ialah data primer yang diperoleh langsung melalui responden dengan menggunakan kuesioner. Hasil penelitian ini ialah Content Marketing, Brand image berpengaruh Signifikan terhadap Purchase Intention Brand Fashion Erigo Apparel. Social Media Marketing, website dan brand awareness tidak berpengaruh Signifikan terhadap Purchase Intention Brand Fashion Erigo Apparel. Brand Image Memediasi Hubungan Tidak Langsung Website terhadap Purchase Intention Brand Fashion Erigo Apparel. Brand Image Tidak Memediasi Hubungan Tidak Langsung Content Marketing terhadap  Purchase Intention Brand Fashion Erigo Apparel. Brand Image Tidak Memediasi Hubungan Tidak Langsung Social Media Marketing terhadap  Purchase Intention Brand Fashion Erigo Apparel. Brand Image Memediasi Hubungan Tidak Langsung Brand Awareness terhadap Purchase Intention Brand Fashion Erigo Apparel
Pengurusan Legalitas Usaha, Registrasi Pelaku Usaha, dan Permohonan Online Merek Dagang pada UMKM Soto Kwali Mas Tanto Andreas Yoshiro Ogawa; Fendy Cuandra
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v4i1.3872

Abstract

Soto Kwali Mas Tanto merupakan rumah makan sederhana yang dioperasikan sejak tahun 2018 dengan makanan yang dijual berupa soto, ayam penyet/bakar, dan makanan angkringan jenis lainnya. Soto Kwali Mas Tanto sudah menjalankan usahanya ini sejak tahun 2018 dan sudah berpindah tempat sebanyak tiga kali. Soto Kwali Mas Tanto sekarang (2019-sekarang) berlokasi di Baloi Garden (depan lobby 2 Grand Batam Mall). Berdasarkan hasil kegiatan wawancara, observasi, dan studi dokumentasi yang dilakukan penulis ketika mengunjungi Soto Kwali Mas Tanto pertama kalinya menemukan beberapa hal yang belum ada dalam usaha ini yaitu belum memiliki legalitas usaha dasar seperti NIB (Nomor Induk Berusaha) dan registrasi pelaku UMKM Binaan serta belum mendaftarkan merek dagang ke Dirjen Hak Kekayaan Intelektual (DJKI). Dalam melakukan implementasi rancangan luaran pada Soto Kwali Mas Tanto yaitu melalui 2 cara diantaranya secara online (melalui https://oss.go.id/ untuk pengurusan perizinan seperti NIB (Nomor Induk Berusaha) dan melalui https://merek.dgip.go.id/ untuk pendaftaran merek dagang di DJKI) dan offline (melalui Dinas Koperasi dan Usaha Mikro Kota Batam untuk registrasi pelaku usaha mikro (surat rekomendasi pelaku binaan Dinas Koperasi dan Usaha Mikro Kota Batam). Adanya implementasi luaran tersebut diharapkan dapat membantu Soto Kwali Mas Tanto agar kedepannya bisa lebih mandiri dan mampu meningkatkan omset penjualannya.
PENGEMBANGAN MENU DIGITAL DI STEAK CORNER Ricky Wibowo; Fendy Cuandra
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v4i1.4200

Abstract

Steak Corner merupakan salah satu UMKM yang bergerak di bidang kuliner. Restoran ini didirikan oleh Bapak Raymond pada tanggal 25 Februari 2022 dengan jumlah karyawan sebanyak 11 orang. Sebelumnya, restoran ini masih belum mempunyai menu digital. Hal ini tentunya sangat mempengaruhi tingkat penjualan restoran. Maka dari itu, penulis akan mendampingi dalam perancangan menu digital pada Steak Corner sehingga perancangan menu digital tersebut dapat dijadikan salah satu media untuk meningkatkan penjualan. Proyek ini diharapkan dapat direkomendasikan untuk kegiatan PkM ke depannya.
ANALYSIS OF ERP SYSTEM IMPLEMENTATION AND SUPPLY CHAIN IN PT INDOFOOD CBP SUKSES MAKMUR Cuandra, Fendy; Rudiyanto; Junita; Theo, Stella; Ardiansyah, Rano; Tjoa, Kevin; Darvin; Jessy
JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 1 No. 3 (2022): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (361.724 KB) | DOI: 10.55047/marginal.v1i3.193

Abstract

PT Indofood Sukses Makmur is a company engaged in the food sector. The impact of the pandemic was very influential, causing a decrease in the purchasing power of products from suppliers to distributors and the global crisis caused by this pandemic caused a shift in consumer spending tendencies from those that tended to be evenly distributed between main needs. This study aims to analyze the ERP system implementation and supply chain in PT Indofood CBP Sukses Makmur. In managing information on the company, PT Indofood CBP Sukses Makmur Tbk. Implementing an Enterprise Resource Planning or ERP system as an integration system for the company's business functions. The implementation of the ERP system at PT Indofood CBP Sukses Makmur can be considered a success if the implementation of this system can integrate work functions and reduce the need for manual work.
Tesla Inc Supply Chain Management Analysis and The Role of ERP In It cuandra, Fendy; Irvin, Irvin; Joven, Alfred; Oktarianto, Eddy; Viviani, Viviani; Jovianto, Jovianto; Yolanda, Yolanda; Charmaine, Charmaine
INVOICE : JURNAL ILMU AKUNTANSI Vol 4, No 2 (2022): September 2022
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/inv.v4i2.9002

Abstract

Tesla Inc. is a company operating in the automotive industry and was founded from the United States of America. In the company’s business operations, Tesla Inc. needs a supply chain management strategy for a streamlined business process. This article will be discussing about Tesla Inc.’s supply chain management and the role of ERP in it. Tesla Inc. implements vertical supply chain integration strategy for the company’s supply chain management. Also in the business process of the company, Tesla Inc. implements ERP system known as WARP which is developed internally by the company itself to integrate business functions.
IMPLEMENTING SOCIAL MEDIA MARKETING STRATEGY FOR MICRO-ENTERPRISE IN FASHION RETAIL Lady, Lady; Melsen, Fandion; Cuandra, Fendy
Distribusi - Journal of Management and Business Vol. 12 No. 2 (2024): Distribusi, September 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v12i2.582

Abstract

This research aimed to enhance the online presence of Satia Collection, a micro-enterprise in Batam, Indonesia, through strategic use of social media platforms. Social media accounts were established on Instagram, Facebook, Linktree, and Canva, along with a new brand logo and Google Maps registration to improve customer accessibility. The results showed a significant increase in reach and in-teraction on Instagram, along with a notable rise in WhatsApp messages through Instagram and Facebook links. The implementation of Instagram ads led to tre-mendous customer engagement, demonstrating the effectiveness of digital mar-keting strategies. The study highlights the importance of content quality over fre-quency in driving user engagement and underscores the need for retail entrepre-neurs to leverage technological advancements. Facebook, WhatsApp, and Insta-gram emerged as the most-used social media networks, with WhatsApp playing a crucial role in customer-centered marketing due to its affordability and ease of use.
Analisa Manajemen Rantai Pasokan dan Konsep Penerapan ERP pada UMKM Kain Tenun Khas Tarutung di Kota Batam Manurung, Windy Octaviana; Dyfan, Dyfan; Depari, Irene Juwita; Angel, Angel; Ferina, Cut Tiffany; Louis, Kevin; Ricardo, Ricardo; Mawatdah, Arini Alfa; Cuandra, Cuandra; Zai, Immanuel
Jurnal Pendidikan Tambusai Vol. 6 No. 2 (2022): Agustus 2022
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v6i2.3810

Abstract

UMKM Kain Tenun Khas Tarutung merupakan UMKM yang memproduksi kain tradisional yang bercorak dan beroperasi di Kota Batam. UMKM Kain Tenun Khas Tarutung belum memiliki sistem dalam aktivitas proses bisnisnya. Dengan demikian, artikel ini ditulis dengan tujuan untuk menanalisa manajemen rantai pasokan serta memberikan konsep penerapan sistem ERP pada UMKM Kain Tenun Khas Tarutung. Berdasarkan informasi yang diperoleh dari pemilik UMKM, pada masa pandemi UMKM Kain Tenun Khas Tarutung memiliki kendala dalam proses pemesanan bahan baku karena tidak efisiennya serta tidak terintegrasinya proses bisnis dalam UMKM Kain Tenun Khas Tarutung sehingga berdampak pada penjualan. Metode yang digunakan dalam pengumpulan data ialah menggunakan metode kualitiatif berupa wawancara serta teknik pengumpulan data sekunder yang menggunakan studi dokumentasi untuk mendukung penelitian ini.
PENGARUH MANAJEMEN RANTAI PASOK BERBASIS SISTEM ERP DALAM MENINGKATKAN KINERJA PT WISMILAK INTI MAKMUR TBK. Huang, Chyntia; Novia, Jessica; Willyanto, Lia; Sisca, Veni; Cuandra, Fendy; Lalita, Nasar Buntu
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 3 (2022): May 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i3.128

Abstract

Every business actor who runs a business will establish relationships with other business actors. These relationships are formed into a chain known as a supply chain. In order for the company's supply chain activities to run optimally, of course a strategy is needed. One strategy that can be utilized is Enterprise Resource Planning (ERP). This study aims to determine the effect of ERP system-based supply chain management in improving the performance of PT Wismilak Inti Makmur Tbk. Quantitative and qualitative data analysis techniques were used in this study to process data into information. Where the data used is sourced from the annual report and company sales. From this research it can be seen that the supply chain of PT Wismilak Inti Makmur Tbk. This is complex because it involves various parties from the beginning of the process to the end of the distribution process, it can run effectively and because it has implemented several strategies, namely mitigation strategies, performance strategies and also the development of EVO diplomat products. In addition, the influence of the ERP system applied to the supply chain of PT Wismilak Inti Makmur Tbk. quite significant to the company's financial performance, namely inventory turnover, GPM, OPM, NPM, ROA, and ROE. These results are obtained from the results of the analysis of the company's financial statement data analysis with financial ratios.
ANALISIS PREDIKSI PEMILIHAN SISTEM ERP PADA PT GUDANG GARAM TBK BERDASARKAN PROSES RANTAI PASOK YANG DIGUNAKAN Fiona; Clorina, Jesslyn; Valentini, Cynthia; Lindawati; Joey; Kelvin; Permata, Nadiva Surya; Cuandra, Fendy; Zai, Immanuel
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 3 (2022): May 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i3.132

Abstract

PT Gudang Garam Tbk is a cigarette manufacturer renowned for its unfiltered cigarettes. The number of product lovers compels management to employ supply chain management to maximize distribution. The Enterprise Resource Planning (ERP) system is utilized by PT Gudang Garam Tbk to enhance the efficiency, accuracy, and speed of its business processes. The objective of this study is to determine why PT Gudang Garam Tbk selected Oracle as its ERP system based on its business processes or supply chain. The documentation study approach is employed to collect data for this study. This study employs a qualitative methodology. This study utilizes both primary and secondary data. As a result of the research and discussion, PT Gudang Garam Tbk develops a supply chain strategy that prioritizes efficiency in order to facilitate production and distribution and reduce distribution costs. In fact, the company chose Oracle because it offers various advantages that other ERP systems lack, including the ability to process massive volumes of data, user control that includes restrictions on other users' access, and a server cluster.
PENGARUH SUPPLY CHAIN MANAGEMENT TERHADAP OPERASIONAL PERUSAHAAN DAN KENDALA PROCUREMENT SISTEM ERP PADA PT UNILEVER INDONESIA TBK Maharani, Delby; Haris, Haris; Aprillia, Novi; Kelly; Andryanto; Marthin, Ricko; Flowerensia, Dionna; Feby; Cuandra, Fendy; Zai, Immanuel
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 3 (2022): May 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i3.133

Abstract

This research aims to determine the effect of Supply Chain Management and constraints of existing ERP systems in PT Unilever Indonesia Tbk is a company engaged in the household production industry by offering food products, beverages, kitchen needs, to toiletries. In an effort to develop its business operations, it is known that PT Unilever Indonesia Tbk implements its management strategy through ERP and Supply Chain Management systems. The ERP system at PT Unilever Indonesia Tbk functions as an information integration tool for all company stakeholders, while Supply Chain Management functions as a tool for monitoring the flow of goods to consumers and the amount of inventory. Thus, the two strategies are related to the certainty of the performance of Unilever employees. This paper aims to analyze the performance and the relationship between supply chain management, and the effect of the ERP system implemented by Unilever companies on operational performance through interaction and communication of information in order to be efficient in implementing supply chain management strategies and ERP systems. The research method uses a document study approach, as well as primary and secondary data collection techniques. The results of the study reveals that the Supply Chain Management strategy of PT Unilever Indonesia Tbk has four components, namely supply chain uncertainty, management of economies of scale, selection of transportation modes, and product inventory control; as well as the ERP and Supply Chain Management systems of PT Unilever Indonesia Tbk have a positive and significant impact on the company's performance so as to obtain profits and achieve company goals.
Co-Authors Agriffina, Joicelyn Agustian, Willien Al Wen Jun, Ervin Setyawan Albert Lee Alex ander Alexander Alexander, Alexander Ali, Lutfy Setia Wahyudi Haqiqi Alifia Lisda Zetty Aqmi Alvin Noveranzo Chandra Andre Steven Andrea Olivia Liu Andreas Yoshiro Ogawa Andrianus, Lian Andryanto Andyana Angel Angel Angel Angel Angela Angela Adriyanti Yang Angelina Angeline Aurellia Angelino, Kevin Angesty, Viviana Anisa Yesika nababan Anjela Anjela Aprillia, Novi Arafah, Nadiya Nur Ardiansyah, Rano Ardiyano, Benwanto Arini Alfa Mawatdah Astuti, Dessy Bastanta Sebayang Bhuan, Sun Candy, Candy carol, caroline Caroline Caroline Caroline Marninda Carolyn, Cory Cerina Cerina Charlie Wijaya Charmaine, Charmaine Cheren Cheren Christina Christina Christina Christina Christini, Julia christy angeline Cindy Clorina, Jesslyn Cristina Tan Cut Tiffany Ferina Daniel Daniel Darmawan, Hendry Darvin Dennis Yang Depari, Irene Juwita Desianti Desianti Dessy Astuti Dewi Marcella Dewi Ratnasari Dewi Ratnasari Dewi, Jenny Kartika Dewi, Meirita Sita Dian Sabrina Syaharni Diva Maharani Dyfan Dyfan Dyfan, Dyfan Edy Yulianto Elbert Henokh Tanberius Elinda Nurul Hasana Ella, Monica Ellyn Olivia Emilya Eric Marthino Erika Gustian Fauzi Erlin Erlin Erni Erni Faradilla Shava Ramadhani Fariono Ong Febby Lionna Feblicia, Shirley Febriani Fajar Wati feby Felicia Koo Ferina, Cut Tiffany Fernando Fidia Fiona Flowerensia, Dionna Gabrie Luvia Giorgyna Giorgyna Giorgyna, Giorgyna Goh, Joan Gunadi, Jacky Gusfandi Gusfandi Hardianto Hardianto Haris Haris, Haris Harris Kristanto Hasana, Elinda Nurul Henderson, Henderson Hendri Hendri HENDRI WIJAYA Hendry Charles Herman Herman Hesniati, Hesniati Houce Mariano Huang, Chyntia Hutagaol, Sherina Romaito Br Indah Novitasari Irene Juwita Depari Irvin, Irvin Iwan Setiawan Jacelyin Jacelyin Jacelyin, Jacelyin Jacky jeffry kurniawan Jeffry Kurniawan Jennifer Jenny Jeslin Jessica Novia Jessica Valeria Jesslieca, Jesslieca Jesslin Clorina Jessy Joey Jofen Cenedi Jongestu Jolinna, Cindy Yulianto Jones, Ivan Joven Joven Joven, Alfred Jovianto, Jovianto Joycelin, Joycelin Joyceline Tan Julian Fredic Herwanto Julianto, Tri julnando lim JUNIANTO JUNIANTO Juniarty, Shely Junita Justin Kamilatunnaimah, Mutiara Kartika Dewi, Jenny Kartono, Rico Kelly Kelly Kelly Kelvin Kelvin Kelvin Kelvin Kelvin Kendy Setiawan Hartono Kevin Louis Kho, Chalvin Kristina Kurniawan, Jeffry Lady Lady, Lady Lalita, Nasar Buntu Laulita, Nasar Buntu Leonard Suryadi Yusuftan Leonardo Lian Andrianus Lian Andrianus Lie, Hardy Winata Lie, Tommy Lily Purwianti Lim, Ricky Lina LINDAWATI Louis Hernandez Louis Novendy Louis, Kevin Lusi Ratnawati Lutfy Setia Wahyudi Haqiqi Ali Lysion, Olivia M Riqfi Tau Macnico, Peter Maggie Maggie Maharani, Delby Manurung, Windy Octaviana Marliana Marliana Marthin, Ricko Mawatdah, Arini Alfa Maytanius, Jerry Meilani, Lara Meirita Sita Dewi Melsen, Fandion Merina Merina Methilda Lorency Sianturi Michael Setiawan Michael Setiawan Michael Setiawan, Michael Michelle Angel Lim Muhammad Azril Akbar Muhammad Saprudin Muhammad Syachrani Hafidz Mutiara Kamilatunnaimah Na, Bai Nadiya Nur Arafah Nina Pramita Novitasari, Indah Nuraeni, Yuni Nurjanah, Listia Oktalia, Adeline Oktarianto, Eddy Owen Owen Pahlevi, Renza Patricia Patricia Permata, Nadiva Surya Phang, Jeferey Pramita, Nina Priscillia Paramitha Tanujaya Putra, Edy Yulianto Qadri, Rizni Aulia Rama Mega Ryana Raymond Raymond Rena Rena Renndy Ferdianto Rensia Ester Ricardo Ricardo Ricardo, Ricardo Ricky Wibowo Ricky Wibowo Rico Lim Gestu Rio Fernando, Rio Rizni Aulia Qadri Rizni Aulia Qadri Roby Tan Rovina Rovina rudiyanto Ryan Harsana Jasa Salsabilah Sirait Sandra, Novi Selli Selli Sembiring, Diamend Tino Septriana Seren, Seren Shelvina Shelvina Shereen Sherina Sherina Sherlen, Sherlen Sherry Shevia Shevia Shevia, Shevia Shieny Tan Putri Shinta Dewi Shirley Feblicia Sisca, Veni Stefania Rumapea Stefhani Susanto Stella Stella Stephanie Stephanie Stephanie Stephanie Steven, Andre Suandri, Hardi supriyadi arifin Susanto, Stefhani Tamsi Tamsi Tan, Charles Tan, Cristina Tan, Helen Tanujaya, Priscillia Paramitha Tasya, Alcung Tethannia Krishermawanti Theo, Stella Theophilia, Jocelyn Tina, Tina Titan Martinus Tjoa, Kevin Tommy Lie Tondy Tony kwok Tri Julianto Valentina, Cindy Valentini, Cynthia Vangoh, Irene Verina Verina Vincent Nicholas Wu Vincent Vincent Vincent Vincent Viona viona, Viona Vivi Liliani Viviani, Viviani Whitney Ong Wijaya, Alexander Janio Wijaya, Calvin Willien Agustian Willyanto, Lia Winata Lie, Hardy Windy Octaviana Manurung Yolanda Yolanda, Yolanda Yudhaputri, Egabetha Amirah Yulianti Yulianti Yuswardi yuswardi, Yuswardi Zai, Immanuel Zidane Zidane