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Behavioral Intention: An Overview And Blibliometric Analysis Raisa Rahma, Deshinta; Hermawan, Agus
Jurnal Etnik: Ekonomi-Teknik Vol 2 No 7 (2023): ETNIK : Jurnal Ekonomi dan Teknik
Publisher : Rifa'Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/etnik.v2i7.227

Abstract

The aims of this research is to explore the topic of ‘behavioral intention’. The literature analyzes from 30 articles from Scopus using Publish or Perish during the period 2018-2023, analyze with blibliometric. The outcome of the review indicated 109 authors from co-authorship data and many recent keywords from co-occurrence. This literature review can be used for a guidance to the next researcher regarding behavioral intention and the connection with other keywords that appropriate.
Comparative Design Strategi Peningkatan Daya Saing Klaster Usaha Kecil Dan Menengah Pengolahan Kopi Dayat, Mohammad; Sudarmiatin; Hermawan, Agus
AL MURABBI Vol 8 No 1 (2022): Jurnal Al-Murabbi
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/amb.v8i1.3559

Abstract

Indonesia is one of the largest coffee exporting countries in the world. Increasing the competitiveness of small and medium coffee industry clusters is a strategic issue that needs to be considered. The small and medium coffee industry in Indonesia can become a mainstay commodity for export to foreign countries. However, the small and medium coffee industry still has many obstacles, including low human resources capabilities, difficulty in penetrating access to capital, and low levels of technology adoption. This study was conducted to determine the strategy model for increasing the competitiveness of relevant small and medium industry clusters of coffee processing. One methodological approach alone is not enough to strive to increase the competitiveness of the small and medium coffee industry in Indonesia. Comparing strategic management is a choice of an alternative approach to able to increase optimal competitiveness. By comparing the structural equation model and SWOT analysis, it is hoped that the right program recommendations will be found to increase the competitiveness of the sustainable small and medium coffee industry.
CSR inhibiting factors in Student Start-up Business Iswari, Hanif Rani; Sudarmiatin, Sudarmiatin; Hermawan, Agus
GOVERNORS Vol. 1 No. 3 (2022): December 2022 issue
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/governors.v1i3.1893

Abstract

The purpose of this study is to investigate the factors inhibiting CSR in student start-up businesses in Malang. Startups are businesses that are currently skyrocketing even though the storm of startup layoffs has started recently. This startup business is dominated by many young people with brilliant business ideas. Malang City, which is an education city, also has a growth in start-up businesses, one of which is dominated by young people who are still studying in higher education. Running a start-up business for business people who are still studying is not without obstacles. One of them is about their business activities related to social responsibility. This research is a quantitative approach with a survey method on student start-up businesses in Malang. The sample population taken was 128 respondents. Questionnaires are distributed using a likert scale. Data analysis uses SmartPLS version 3 to determine the confirmatory analysis. The findings of this study obtained CSR inhibiting factors for student startups in Malang are the lack of availability CSR information and knowledge, lack of availability of resources, lack of time availability of CSR activities and the level of awareness and benefits of CSR for companies. In addition, obstacles are also obtained from employee commitment to CSR. There are five CSR obstacles faced by student startups in Malang City.
A Systematic Literature Review of Smes Family Business, Digital Innovation, Business Sustainability based on Google Scholar Scientific Mapping Ayuanti, Rafikhein Novia; Hermawan, Agus; Selviasari, Rike
Formosa Journal of Science and Technology Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i4.9082

Abstract

This review aims to conduct a systematic literature review of Small and Medium Enterprises (SMeS) family businesses, digital innovation, and business sustainability. Using Google Scholar scientific mapping. This research aims to analyze a systematic literature review of international scientific articles on the theme of MSME entrepreneurial orientation. This research focuses on the perspective of data search using keywords, research location, research subjects, and research methods used. Using a systematic search method, relevant research articles will be identified and analyzed based on their methodological quality and relevance to the research theme. It is hoped that the findings from this review will make a significant contribution to the understanding of family businesses. Ultimately, the insights gained can be used to develop more effective policies and programs to support the success of family-owned MSMEs, digital innovation, business sustainability.
Digital Transformation: The Role of Creative Economy-Based Marketing in Indonesian FnB Ramen Selviasari, Rike; Hermawan, Agus; Ayuanti, Rafikhein Novia
Formosa Journal of Science and Technology Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i4.9083

Abstract

The application of technology, especially the internet, in the world of commerce is a common concern for both the government and society. Marketing is a fundamental problem faced by entrepreneurs. Problems in the marketing sector faced by small entrepreneurs generally focus on three things, namely market and product competition problems, problems with access to market information, and institutional problems supporting MSMEs. The digital transformation of business makes entrepreneurs develop and use innovative technologies and business models to gain competitive advantage, at the same time reviewing the costs incurred, benefits and associated threats. This research method uses a qualitative research approach to content analysis. The results show that the FnB (Ramen Master Indonesia) businesshas a great opportunity to gain competitive advantage by using digital transformation, innovative digital business strategies that are based on advanced IT solutions, and that comply with SDGs No. 9.In order to reach all levels of the population in Indonesia, especially generation Z, the FnB business needs to utilize digital promotions and collaborate with content creator.
How Digital Marketing Research Trends Over Time: A Bibliometric Analysis on Scopus Database Muttaqien, Zaenul; Hermawan, Agus; Handayati, Puji
Formosa Journal of Science and Technology Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i4.9171

Abstract

The digital era has revolutionized marketing practices, particularly through social media and mobile platforms, profoundly impacting consumer behavior and business strategies. Extensive research underscores the pivotal role of digital marketing in fostering customer relationships and driving business growth. Based on the gathered metadata, bibliometric analysis evaluates the effectiveness of scientific publications. This study investigates the following topics: (1) the total number of articles published by year; (2) the journal in which the author published the article; (3) the affiliation of the researcher who published the article; (4) the nation in which the researcher published the article; and (5) the researcher's field of study. Data in the form of scientific publications written in the English language were gathered between 2003 and 2024 from the Scopus database using the keyword "digital marketing." Vosviewer is used to visualize the publication development mapping image, and tables and graphs make up the presentation.The digital era has revolutionized marketing practices, particularly through social media and mobile platforms, profoundly impacting consumer behavior and business strategies. Extensive research underscores the pivotal role of digital marketing in fostering customer relationships and driving business growth. Based on the gathered metadata, bibliometric analysis evaluates the effectiveness of scientific publications. This study investigates the following topics: (1) the total number of articles published by year; (2) the journal in which the author published the article; (3) the affiliation of the researcher who published the article; (4) the nation in which the researcher published the article; and (5) the researcher's field of study. Data in the form of scientific publications written in the English language were gathered between 2003 and 2024 from the Scopus database using the keyword "digital marketing." Vosviewer is used to visualize the publication development mapping image, and tables and graphs make up the presentation.
THE EFFECT OF INSTITUTIONAL IMAGES AND MOTIVATION ON REPURCHASE INTENTION (COLLABORATION INTENTION PARTNERSHIP) THROUGH CUSTOMER SATISFACTION IN UNIVERSITAS BRAWIJAYA Caecaria, Dhimaz Sectio; Hermawan, Agus; Siswanto, Ely
Profit: Jurnal Adminsitrasi Bisnis Vol. 16 No. 1 (2022): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (363.421 KB) | DOI: 10.21776/ub.profit.2022.-16.01.5

Abstract

This study aims to examine more deeply how Institutional Images and motivation effected on collaboration intention/Repurchase Intention partnership through customer satisfaction in Universitas Brawijaya. This study uses descriptive explanatory quantitative approach which describes the relationship between variables and a population of 100 partner who repeat their collaboration. The sampling technique used Saturation Sampling which amounts to 100 collaboration partners. The results showed that direct and indirect how institutional images, motivation, and customer satisfaction had a significant influence on repurchase intentions. Eventually in this research found that Institutional images that direct significant influence to Repurchase intention is better than motivation to repurchase intention, and motivation that direct significant influence on customer satisfaction is better than Institutional images to customer satisfaction. Meanwhile in indirect influence is significant effected repurchase intention through customer satisfaction is better with motivation than institution images. This research can be a source of information or reference for policy in Universitas Brawijaya or collaboration partners so that they can continuously maintenance their partnership in mutually benefit if possible.
VALUE CO CREATION STUDY ON VENDOR BUSINESS MODEL Sholehuddin, Sulton; Sudarmiatin; Hermawan, Agus
Nusantara Economics and Entrepreneurships Journals VOL.1 NO.1 (APRIL,2023)
Publisher : PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/necent.v1i1.7

Abstract

Researchers will further examine the process of creating co-creation in SMEs businesses with an analysis of strength, opportunity, aspiration, and results (SOAR). How a shared value creation strategy plays a role in the development of an entrepreneur's business strategy. SOAR analysis enables members of an organization to create their own desired future in the entire process by means of inquiry, imagination, innovation, and inspiration. SOAR's internal focus is organizational strength. This research will examine the business strategy of entertainment vendor service entrepreneurs, namely Backstage Production in this case event equipment service providers. As a result, Backstage Production has applied the SOAR concept very well to create corporate image and value. Although some things can be maximized again, each model makes a positive contribution and is believed to be able to contribute sustainably in strengthening the company, especially in the current era of society 5.0
THE ROLE OF DIGITALIZATION IN MICRO SMALL ENTERPRISES (STUDY ON SMALL ENTERPRISES IN MALANG CITY) Sugangga, Rayyan; Rahman, Iradah; Hermawan, Agus; Wardana, Ludi Wishnu; Banu , Syahar; Putri, Erna D. S.; Malik, Mochammad M.
Nusantara Economics and Entrepreneurships Journals VOL.1 NO.3 (DECEMBER,2023)
Publisher : PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/necent.v1i3.25

Abstract

This article is prepared based on observations at small micro enterprises in Malang City, accompanied by literature review with the aim of knowing the condition of digitalization in micro small businesses. The results of observations in a small scope in Malang City, it appears that the use of digital marketing is not optimal from micro small businesses. Usage tends to be limited to Whatsapp, while the use of social media such as Instagram is still limited to using its features. The results of this study show that assistance and training are needed for micro small businesses in Malang City in terms of the use of digital technology, including in terms of digital marketing.
Pengaruh Quality Management System terhadap Employee Performance (Studi Kasus Pada PT Avesta Continental Pack) Hermawan, Agus
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 4 No. 2 (2023): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v4i2.1920

Abstract

Tujuan dari penelitian ini untuk menguji pengaruh Quality Management System terhadap Employee Performance di PT Avesta Continental Pack. PT Avesta Continental Pack adalah salah satu perusahaan yang menggunakan Sistem Manajemen Mutu ISO 9001 pada tahun 2015. Employee Performance yang rendah disebabkan oleh Sistem Manajemen Mutu yang rendah atau tidak optimal. Peneliti menentukan sampel dalam penelitian ini, yaitu 109 orang, dengan teknik penentuan sampel purposive sampling. Metode pengukuran pada kuesioner ini menggunakan Skala Likert, dan Metode analisis data yang digunakan meliputi Analisis Regresi Linier Sederhana, Uji Hipotesis Parsial (Uji-T), dan Koefisien Determinasi (R2). Berdasarkan hasil penelitian yang telah dilakukan, kesimpulan diperoleh dengan memproses data menggunakan SPSS 25.0. Dari hasil uji regresi linear berganda, Quality Management System memiliki pengaruh terhadap Employee Performance, di mana setiap peningkatan 1 nilai Quality Management System akan meningkatkan nilai Employee Performance sebesar 0,948. Quality Management System memiliki pengaruh terhadap Employee Performance, hasil uji t dan uji f menunjukkan nilai signifikansi variabel model regresi Sistem Manajemen Mutu sebesar 0.000 dengan tingkat signifikansi 0.05, sehingga perhitungan adalah 0.000 < 0.05. Dapat disimpulkan bahwa variabel Quality Management System (X) memiliki pengaruh yang signifikan terhadap Employee Performance (Y). Nilai R square adalah 0.578, yang berarti sekitar 57.8% dari variabel Quality Management System menunjukkan pengaruh besar terhadap kinerja karyawan di PT Avesta Continental Pack.
Co-Authors Abdul Choliq Abdul Kosim, Cucu Abdul Madjid Ade Setia Pratama Adi Sucipto, Adi Adipati Napoleon Afif Nur Rahmadi, Afif Nur Afifah, Della Abelya Agung Winarno Agus Yulianto Agustin, Resty Ahmad Saifudin, Ahmad Ahmad Yunani Airiyani, Mey Linda Aisyah Asri Nurrahma Aksani, Dila Alaik Muhammad, Syauqi Alfiana, Sheyla Alif Alfredo Lee Panggar Bessy, Jerry Ambarsari, Indri Amin, Muh. Sirojuddin Andaryanto, Andaryanto Andi Kresna Jaya Andriani, Eka Yessy Andy Chandra Pramana Aprilia, Sherina Eka Asyiroh, Eva Nur Aulia Ramadhani Awaludin, Nur Ahmad AYU LESTARI Ayuanti, Rafikhein Novia Azizah, Laily Nur Azzahra, Gabrielle Widhan Bagus Satrio, Moh. Nurman Bakhrudin, Bakhrudin Bakri Bakri Bakri Baldan, Najimul Banu , Syahar Basuni, Basuni Buyung Adi Dharma Caecaria, Dhimaz Sectio Christianadi, Januar Ika Cipto Wardoyo D. A, Forita Damayanti, Alfina Damayanti, Vidya Dani, Nofa Istia Frisna Rahma Dayat, Mohammad Dedik Budianta DEWI SAHARA Dewi, Titis Shinta Doni, Adi Setyo Rahmatu Drajat, Drajat Duerasor, Nadia Eko Juni Wahyudi Ellena, Tania Ely Siswanto Endang Komara Ery Tri Djatmika RWW Fadli, Bori Heria Faisal Muhammad, Faisal Faradila, Fian Arifiona Fera Ermawati, Atalia Firda Meisaroh Fitriani, Nur Afika FITRIYAH Forita Dyah Arianti, Forita Dyah Fulgentius Danardana Murwani Gaffar, Muhammad Andriana Gusrio Tendra Halbi Hanif Rani Iswari Haryawan, Beny HASANAH, RAHMATUL Hiqmah, Milatul Huda, Achmad Nuril Huda, Moh Sulhi Ihsan, Abdul Mu’iz Ihsan Iim Wasliman, HM Ikoh, Ai Iksanudin, Moh. Ilham, Rachmad Imanudin, M.S. Ina Najiyah Indri Safitri, Indri Ismawati, Lilik Ita Athia Juli Yani Karim, Nurfadilah Karomah, Siti Kasfunnuri, M. Asren Khalikussabir, Khalikussabir Khoir, Ilya Saniyatul Khoirun Nasikin, Fitria Khusni'ah, Imroatul Kirmala, Indri Kurnia Wati, Zahra Kurnianti, Florensia Dita Dwi Kurniaty, Elly Lailiyah, Faizatul Ludi Wishnu Wardana M. Cholid Mawardi Madziatul Churiyah Magvira, Ninin Choridatul Majid, Sulistiya Abd Makaryanawati Malik, Mochammad M. Manus, Victorio Chipta Gregory Maqsuda, Janggih Marsi Marsi Martha, Jefry Aulia Mayasaroh, Wingki Megaswarie,, Rosika Novia Meri Nur Handiyah, Etis Momon Sodik Imanuddin Muchamad Rizky Fauzi Mufa'idah, Zanis Nur Muhamad Fitri Mulyono, Enggal Chairyadi Mustika, Nilam Sari Muttaqien, Zaenul Nashiroh, Abdillah Agustya Siwi Nasikh Naswan Suharsono Noviawati, Elis Nurani, Aldina Dwi Oktaviani, Fadhilah Nur Oktaviani, Rosana Pertiwi, Miranti D. Pramana, Aditya Pramita, Cindy Prayitno , Muh. Bambang Prayoga, Diding Setiawan Pribadi, Devi Wahyu Prista, Dynda Puji Handayati Puji Siswanto Puspitasari, Dewi Sinta putri sabella, valma Putri, Erna D. S. Putri, R. Lusi Ariyani Qurrotul Aini, Nurul Rahman, Fadali Rahman, Iradah Raisa Rahma, Deshinta Ramantyo, Rachmad Nurofiq Renih Hayati Rizkita, Marsya Aulia Rofi’ah, Ibnatur Rofi’ah, Siti Rohmah, Yaumi Rohman, Muhammad Nizul Ghofur Rohmanulloh, Arif Roidah, Hasna Roziah, Roziah Rusmaji, Rusmaji S Siswanto Sa'diyah, Lailatul Sa'diyah, Lailiyatus Sa.’diyah, Lailiyatus Sa’diyah, Lailiyatus Sabaruddin Sabaruddin Safani, Nabila Putri Sagita, Reni Maisatus Sahil, Mawardi Abi Salsabila, Fitri Salsabila, Nadhira Ghea Saodih, Cahya Saptono Hadi, Saptono Sari, Meysha Prastika Sari, Risca Kurnia Sarjana Sarjana Satria Putra Utama Sa’diyah, Lailiyatus Selviasari, Rike Seno Basuki Setiawan, Usep Setyawati, Ira Shiddiqy, Isymayati Ash siti fadilah Soleha Soleha Sopiah, Sopiah Sopiah, Sopiah Sri Utami Sriarianie, Sriarianie Subhan, Ega Saiful Sudarmiatin Sudarsono, Naswan Sugangga, Rayyan Sulton Sholehuddin Supriono Supriono Susanti*, Wilda Sutomo Sutomo Tan, Emily B. Umagapi, Dara Anindya Putri Umami, Nailariza Utami, Rizki Amalia Verika Arifin, Nina Wahyu Dede Gustiawan Wanitri, Ratih Indah Warsito . Wempi Ansori, Redhitya Wening Patmi Rahayu Wibowo, Nyuherno Aris Widyaningrum, Santi Wisnu Wardhana, Ludi Wulandari, Selvina Junia Yanti, Anita Andri Yati Nurhayati Yaum, Lailil Aflahkul Yaumi Rohmah Yermias Duha Yosal Iriantara Yudiarto Perdana Putra, Yudiarto Perdana Yusuf Yusuf Zulvia, Evi