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All Journal Jurnal Reviu Akuntansi dan Keuangan JURNAL MANAJEMEN DAN AKUNTANSI Journal of Indonesian Tourism and Development Studies Jurnal Ekonomi Modernisasi DINAMIKA DOTCOM JAM : Jurnal Aplikasi Manajemen JURNAL ILMU EKONOMI & SOSIAL Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Resona : Jurnal Ilmiah Pengabdian Masyarakat Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jurnal Manajemen STIE Muhammadiyah Palopo Journal of Socioeconomics and Development Conference on Innovation and Application of Science and Technology (CIASTECH) International Journal of Supply Chain Management Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Arthavidya Jurnal Ilmiah Ekonomi PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Jurnal Abdimas Mahakam MANAJEMEN DEWANTARA Jurnal Aplikasi Dan Inovasi Ipteks SOLIDITAS International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ners Likhitaprajna: Jurnal Ilmiah Fakultas Keguruan Ilmu Pendidikan Universitas Wisnuwardhana Malang Jurnal Inovasi Ekonomi JIM (Jurnal Ilmu Manajemen) Jurnal Pengabdian Masyarakat Multidisiplin Jurnal Manajemen Sains dan Organisasi (JMSO) Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Wadiah : Jurnal Perbankan Syariah Jurnal Cakrawala Ilmiah Bulletin of Management and Business Widyagama National Conference on Economics and Business (WNCEB) International Journal of Multidisciplinary Sciences and Arts Journal of Artificial Intelligence and Digital Business Transformasi: Journal of Economics and Business Management Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Prosidia Widya Saintek Jurnal Riset Ekonomi dan Akuntansi Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Pusat Publikasi Ilmu Manajemen Jurnal Pengabdian Nasional (JPN) Indonesia Psikilogiya Journal Jurnal Manajemen Bisnis Era Digital Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Ekonomi, Manajemen, Akuntansi Brilliant International Journal of Management and Tourism International Journal of Economics and Management Research
Adya Hermawati
Program Pasca Sarjana Magister Manajemen, Universitas Widyagama Malang
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SYSTEMATIC LITERATURE REVIEW (SLR) UNTUK KELESTARIAN PARIWISATA: MENGINTEGRASIKAN PENGEMBANGAN SUMBER DAYA MANUSIA, MODEL MANAJEMEN, DAN TEKNOLOGI BIG DATA Hermawati, Adya; Mas, Nasharuddin; Rahman, Aviv Yuniar
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 14, No 2 (2025): September
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v14i2.2549

Abstract

ABSTRAKPenelitian ini bertujuan untuk mengkaji strategi holistik dalam meningkatkan keberlanjutan industri pariwisata di Jawa Timur melalui pendekatan Systematic Literature Review (SLR). Fokus utama terletak pada integrasi Human Resource Development (HRD), manajemen strategis, dan pemanfaatan teknologi big data dalam mendukung daya saing dan keberlanjutan sektor pariwisata, khususnya pada tingkat UKM. Metode SLR digunakan untuk mengidentifikasi dan menganalisis literatur ilmiah yang relevan, kemudian divisualisasikan menggunakan VOSviewer guna memetakan keterkaitan antar konsep kunci. Hasil penelitian menunjukkan bahwa variabel orientasi kewirausahaan, kapabilitas pemasaran, dan keberlanjutan pariwisata merupakan komponen utama yang saling berinteraksi dalam pengembangan model konseptual pariwisata berkelanjutan. Melalui pendekatan variable mining dan relationship mining, penelitian ini menghasilkan model berbasis data yang aplikatif sebagai dasar pengambilan kebijakan dan strategi pengembangan pariwisata di masa depan.ABSTRACTThis study aims to examine holistic strategies for improving the sustainability of the tourism industry in East Java through a Systematic Literature Review (SLR) approach. The main focus is on the integration of Human Resource Development (HRD), strategic management, and the use of big data technology to support the competitiveness and sustainability of the tourism sector, particularly at the SME level. The SLR method is used to identify and analyze relevant scientific literature, which is then visualized using VOSviewer to map the relationships between key concepts. The research findings indicate that the variables of entrepreneurial orientation, marketing capabilities, and tourism sustainability are the primary components that interact in the development of a conceptual model for sustainable tourism. Through variable mining and relationship mining approaches, this study produced a data-driven model that is applicable as a basis for policy-making and future tourism development strategies.
Strategic Insights from SEM Analysis for Purpose-Led Marketing in the Fashion Retail Industry Tuwuh Sembhodo, Abimanyu; Nursakhira, Fenylia; Napitupulu, Julieta; Bahri, Syamsul; Sodik; Hermawati, Adya
Jurnal Aplikasi Manajemen Vol. 23 No. 2 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.2.20

Abstract

As fast fashion becomes increasingly scrutinized for its impact on the environment and human dignity in Indonesia, consumers continue to make purchasing decisions based more on emotions and social factors than sustainability or ethics. Therefore, it is essential to understand how attitudes toward brands, affinity with social causes, the strength of a message, and perception of corporate social advocacy (CSA) affect the intention to purchase products. This study examines the effects of affective response and altruistic attribution as well as the complete or partial mediation of these factors on brand attitude, affinity with social causes, the strength of a message, and perception of CSA. A quantitative survey of 1600 respondents who were selected from a purposive sample of 30 cities in Indonesia was conducted and analysed using PLS-SEM to test a proposed mediation model. The results of this study indicate that brand attitude and message strength only influence purchase intentions through complete mediation by affective response and altruistic attribution. However, social cause affinity and CSA perception have both direct and mediated relationships with the intention to purchase. Theoretical contributions and practical implications are presented to help marketers develop appropriate strategies and policies that promote ethical consumption and brand loyalty within the fast fashion industry in Indonesia through emotional engagement with consumers through visible social responsibility.
Shelter Tourism: Konsep Wisata Edukasi Mitigasi Bencana untuk Destinasi Tangguh Wartono, Tri; Hermawati, Adya; Ariyanto, Rizki Dwi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2669

Abstract

Shelter Tourism merupakan inovasi pariwisata berbasis mitigasi bencana yang memanfaatkan Tempat Evakuasi Sementara (TES) dan Tempat Evakuasi Akhir (TEA) sebagai destinasi wisata edukasi. Konsep ini menggabungkan fungsi utama sebagai lokasi evakuasi dengan aktivitas wisata alam, camping, hingga simulasi kebencanaan. Penelitian ini bertujuan mengkaji potensi dan tantangan implementasi Shelter Tourism di Indonesia melalui studi literatur dan analisis dokumen kebijakan. Hasil penelitian menunjukkan bahwa Shelter Tourism mampu menjadi sarana diversifikasi produk wisata, edukasi kesiapsiagaan bencana, serta pemberdayaan masyarakat lokal. Namun demikian, terdapat kesenjangan penelitian, yaitu ketiadaan standar indikator kesiapan, minimnya riset implementasi, dan kurangnya model bisnis yang menjamin keberlanjutan. Artikel ini merekomendasikan pengembangan indikator destinasi berbasis shelter, evaluasi dampak sosial-ekonomi, serta replikasi Shelter Tourism di destinasi rawan bencana lainnya.
MAKSIMALISASI PERAN MOTIVASI IBU DALAM OPTIMALKAN PERILAKU MOBILISASI DINI BERBASIS DUKUNGAN KELUARGA DAN PENGETAHUAN MOBILISASI Darmawan, Rachmat; Hermawati, Adya; S, Lembah Andriani
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 11, No 2 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v11i2.2560

Abstract

ABSTRAKAktivitas mobilisasi yang dilakukan secara bertahap, mulai dari latihan ringan hingga berjalan, dapat membantu meningkatkan sirkulasi darah, fungsi pernapasan, dan pencernaan, serta mencegah komplikasi seperti kontraktur otot dan stasis vena. Penelitian ini bertujuan untuk mengetahui efek dari Pengaruh Dukungan Keluarga Dan Pengetahuan Terhadap Perilaku Mobilisasi Dini Dengan Motivasi Ibu Sebagai Variabel Mediasi. Penelitian dilakukan terhadap Pasien Pasca Sectio Caesaria di RSUD Drs. H. Abu Hanifah Kabupaten Bangka Tengah. Pealitian ini merupakan penelitian kuantitatif dengan metode Explanatory Research. Populasi dalam penelitian ini adalah Pasien Pasca Sectio Caesaria di RSUD Drs. H. Abu Hanifah Kabupaten Bangka Tengah. Teknik penarikan sampel yang digunakan dalam penelitian ini adalah Total Sampling dengan jumlah responden sebanyak 61 orang. Dan data diproses melalui software Smart Partial Least Square (PLS). Berdasarkan hasil analisis data yang telah dilakukan maka dapat disimpulkan sebagai berikut: Hasil penelitian ini menunjukkan bahwa terdapat pengaruh dukungan keluarga terhadap perilaku mobilisasi dini pasca sectio caesaria di RSUD Drs. H. Abu Hanifah Bangka Tengah. Selain itu, dukungan keluarga juga berpengaruh terhadap motivasi pasien dalam melakukan mobilisasi dini. Namun, tidak ditemukan pengaruh langsung antara pengetahuan dengan perilaku mobilisasi dini pasca sectio caesaria. Meskipun demikian, pengetahuan terbukti memiliki pengaruh terhadap motivasi pasien. Motivasi sendiri berperan signifikan dalam memengaruhi perilaku mobilisasi dini. Lebih lanjut, motivasi terbukti mampu memediasi pengaruh pengetahuan terhadap perilaku mobilisasi dini, serta memediasi pengaruh dukungan keluarga terhadap perilaku mobilisasi dini pasca sectio caesaria di RSUD Drs. H. Abu Hanifah Bangka Tengah.ABSTRACTGradual mobilization activities, ranging from light exercise to walking, can help improve blood circulation, respiratory function, and digestion, as well as prevent complications such as muscle contractures and venous stasis. This study aims to determine the effect of family support and knowledge on early mobilization behavior, with maternal motivation as a mediating variable. The study was conducted on post-cesarean section patients at Drs. H. Abu Hanifah Regional General Hospital, Central Bangka Regency. This study was a quantitative study using explanatory research methods. The population in this study were post-cesarean section patients at Drs. H. Abu Hanifah Regional General Hospital, Central Bangka Regency. The sampling technique used in this study was total sampling, with 61 respondents. The data were processed using Smart Partial Least Square (PLS) software. Based on the results of the data analysis, the following conclusions can be drawn: The results of this study indicate that family support influences early mobilization behavior after a cesarean section at Drs. H. Abu Hanifah Regional General Hospital, Central Bangka Regency. Furthermore, family support also influences patient motivation to engage in early mobilization. However, no direct relationship was found between knowledge and early mobilization behavior after a cesarean section. Nevertheless, knowledge has been shown to influence patient motivation. Motivation itself plays a significant role in influencing early mobilization behavior. Furthermore, motivation has been shown to mediate the influence of knowledge on early mobilization behavior, as well as the influence of family support on early mobilization behavior after a cesarean section at Drs. H. Abu Hanifah Regional General Hospital, Central Bangka.
Analysis of the Influence of Performance Assessment, Mutation Patterns and Talent Management on Employee Performance with Organizational Culture as a Moderating Variable : Study on Employees of the East Java III Regional Tax Office Afia Maria Ulfah; Muryati Muryati; Adya Hermawati
Brilliant International Journal Of Management And Tourism Vol. 5 No. 2 (2025): June : Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i2.4416

Abstract

The purpose of this study is to analyze the influence of performance appraisal, mutation patterns and talent management on the performance of Directorate General of Taxes (DGT) Employees with organizational culture as a moderating variable The type of research used in this study is quantitative research. The population in this study were all employees of the East Java III Regional Office of the Directorate General of Taxes, with a total of 1,522 employees. The method of determining the number of samples using the Slovin formula, which is 132.60 and rounded up to 132. Based on data and information, the researcher also took samples using the proportionate stratified random sampling technique. The researcher used the Partial Least Square (PLS) data analysis technique, and the software chosen by the researcher was SmartPLS version 4. The results of this study indicate that improvements in performance appraisal systems can lead to better employee performance. However, despite becoming more structured, mutation patterns do not appear to significantly impact performance outcomes. Similarly, even with strengthened talent management practices, there is no clear improvement in employee performance. A strong organizational culture does contribute to enhanced employee performance. Nonetheless, it does not serve as a moderating factor in the relationship between performance appraisal, mutation patterns, or talent management and employee performance.
THE ROLE OF TRANSFORMATIONAL LEADERSHIP IN IMPROVING MANAGERIAL PERFORMANCE THROUGH ORGANIZATIONAL COMMITMENT ON NATIONAL STRATEGIC PROJECTS Buwana, Sudibyo Aji Narendra; Suci, Rahayu Puji; Hermawati, Adya
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.12141

Abstract

This study aims to test and prove empirically the influence of transformational leadership on managerial performance through organizational commitment to national strategic projects in Kolaka Regency, South East Sulawesi. Theoretically, the results of this research are expected to enrich and complement the body of knowledge in the field of human resource management so that it can be useful for academics and practitioners. This research is explanatory research that examines and explains the research variables in a cross-sectional manner. The quantitative approach is used as the main analytical method, supported by a qualitative approach. The research population is employees who occupy the positions of first-line managers, middle managers, and top managers in the national strategic project area. The research sample consisted of 68 respondents using proportional random sampling and was analyzed using structural equation modeling (partial least squares) (SEM) with SmartPLS software. The results of this study indicate that transformational leadership has no role in improving managerial performance; transformational leadership plays a role in increasing organizational commitment; organizational commitment plays a role in improving managerial performance; and transformational leadership mediated by organizational commitment has no role in improving managerial performance. Keywords: Transformational Leadership, Organizational Commitment, Managerial Performance
Pengaruh Karakteristik Individu Terhadap Kinerja Pegawai Dengan Dimediasi Kompetensi Pada Pegawai Kecamatan Purwosari Kabupaten Pasuruan (Studi Pada Pegawai Kecamatan Purwosari Kabupaten Pasuruan) Mankudilada, Franky Opalla; Hermawati, Adya; Wulandari, Wahju
Widyagama National Conference on Economics and Business (WNCEB) Vol. 3 No. 1: WNCEB 2022
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/wnceb.v3i1.3981

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh karakteristik individu terhadap kinerja pegawai dengan dimediasi kompetensi. Penelitian ini dilakukan terhadap pegawai Kantor Kecamatan Purwosari, Kabupaten Pasuruan yang berjumlah 34 orang atau sebagai responden penelitian. Teknik penarikan sampel menggunakan teknik sensus atau total sampling. Berdasarkan data mentah yang terkumpul dari responden, selanjutnya diproses melalui software: 1) Microsoft Office yang menghasilkan informasi atau data untuk keperluan analisis karakteristik responden dan karakteristik variabel; dan 2) Smart Partial Least Square yang menghasilkan informasi atau data berupa analisis jalur, dan uji statistik parametrik atau uji hipotesis. Hasil penelitian menunjukkan bahwa: 1) karakteristik individu berpengaruh signifikan terhadap kompetensi; 2) karakteristik individu tidak berpengaruh signifikan terhadap kinerja pegawai; 3) kompetensi berpengaruh signifikan terhadap kinerja pegawai; dan 4) karakteristik individu dengan dimediasi kompetensi berpengaruh signifikan terhadap kinerja pegawai.Kata Kunci: Karakteristik Individu, Kompetensi, Kinerja Pegawai Abstract This study aims to determine the influence of individual characteristics on employee performance by mediating competencies. This research was conducted on employees of the Purwosari Subdistrict Office, Pasuruan Regency, totaling 34 people or as research respondents. The sampling technique uses census or total sampling techniques. Based on the raw data collected from respondents, it is then processed through software: 1) Microsoft Excel which produces information or data for the purposes of analyzing respondents' characteristics and variable characteristics; and 2) Smart Partial Least Square which produces information or data in the form of path analysis, and parametric statistical tests or hypothesis tests.The results showed that: 1) individual characteristics have a significant effect on competence; 2) individual characteristics do not have a significant effect on employee performance; 3) competence has a significant effect on employee performance; and 4) individual characteristics with competency mediated have a significant effect on employee performance.Keywords: Karakteristik Individu, Kompetensi, Kinerja Pegawai
Pengaruh Kecerdasan Emosional Terhadap Kinerja Pegawai Yang Dimoderasi Etos Kerja (Studi Pada Dinas Perpustakaan Umum Dan Arsip Daerah Kota Malang) Moula, Krispin Agustina; Survival, Survival; Hermawati, Adya
Widyagama National Conference on Economics and Business (WNCEB) Vol. 3 No. 1: WNCEB 2022
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/wnceb.v3i1.4157

Abstract

AbstrakKrispin Agustina Moula, Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widyagama Malang, 2022. Pengaruh Kecerdasan Emosional terhadap Kinerja Pegawai yang Dimoderasi Etos Kerja (Studi pada Dinas Perpustakaan Umum dan Arsip Daerah Kota Malang). Dosen Pembimbing 1: Dr. Survival, S.E., M.M., Dosen Pembimbing 2: Dr. Adya Hermawati, S.E., M.M.. Penelitian ini bertujuan untuk mengetahui pengaruh kecerdasan emosional terhadap kinerja pegawai yang dimoderasi etos kerja. Populasi dalam penelitian ini adalah seluruh pegawai Dinas Perpustakaan Umum dan Arsip Daerah Kota Malang yang berjumlah 63 orang. Teknik pengambilan sampel dalam penelitian ini adalah total sampling. Teknik analisis data dalam penelitian ini menggunakan Partial Least Square (PLS). Hasil penelitian menyimpulkan bahwa kecerdasan emosional berpengaruh positif dan signifikan terhadap kinerja pegawai. Etos kerja berpengaruh positif dan signifikan terhadap kinerja pegawai. Etos kerja berperan dalam memoderasi pengaruh kecerdasan emosional terhadap kinerja pegawai. Variabel pemoderasi pada penelitian ini (etos kerja) memberikan efek memperkuat dan sangat besar pengaruhnya.Kata Kunci : Kecerdasan Emosional, Etos Kerja, Kinerja Pegawai AbstractKrispin Agustina Moula, Management Study Program, Faculty of Economics and Business, Widyagama University Malang, 2022. The Effect of Emotional Intelligence on Employee Performance Moderated by Work Ethic (Study at the Public Library and Regional Archives Service of Malang City). Supervisor 1: Dr. Survival, S.E., M.M., Supervisor 2: Dr. Adya Hermawati, S.E., M.M.. This study aims to determine the effect of emotional intelligence on employee performance moderated by work ethic. The population in this study were all employees of the Public Library and Regional Archives Service of Malang City, amounting to 63 people. The sampling technique in this research is total sampling. The data analysis technique in this study used Partial Least Square (PLS).The results of the study concluded that emotional intelligence has a positive and significant effect on employee performance. Work ethic has a positive and significant effect on employee performance. Work ethic plays a role in moderating the influence of emotional intelligence on employee performance. The moderating variable in this study (work ethic) has a strengthening effect and has a very large effect.Keywords: Job characteristics, Job Stress, Loyalty
Peranan CAR Sebagai Mediasi Atas Pengaruh NPL Dan LDR Terhadap Profitabilitas Pada Bank Umum Konvensional Yang Terdaftar Pada Bursa Efek Indonesia Muqarromah, Itsanayatil; Nasharuddin, Nasharuddin; Hermawati, Adya
Widyagama National Conference on Economics and Business (WNCEB) Vol. 3 No. 1: WNCEB 2022
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/wnceb.v3i1.4290

Abstract

AbstrakPenelitian ini memiliki tujuan mengetahui rasio kecukupan modal atau dengan kata lain disebut Capital Adequacy Ratio (CAR). Dalam hal ini peran CAR untuk memediasi antara Non Performing Loan (NPL) dan Loan Deposit Ratio (LDR) kepada Profitabilitas (ROA) pada perbankan yang telah tercantum di Bursa Efek Indonesia dengan catatan bank tersebut sudah konvensional. Hal ini telah diterapkan dari periode tahun 2015 s/d 2018. Peneliti menggunakan penelitian kuantitatif dengan mengusung metode purposive selaku mediasi yang digunakan peneliti untuk mengambil sample. Dari sampling yang telah peneliti tetapkan, yaitu 22 bank dari 42 bank konvensional dan telah terdaftar di BEI, analisis regresi linier berganda digunakan peneliti guna memperoleh data akurat yang diinginkan. Dari sumber data yang telah peneliti gali sedemikian rupa, dapat ditetapkan bahwasanya terdapat pengaruh Non Performing Loan (NPL) terhadap profitabilitas. Nilai signifikan yang terkandung didalamnya dapat dikatakan lebih kecil daripada tingkat nilai signifikan yang telah ditetapkan. Begitu pula dengan pengaruh NPL terhadap CAR, terdapat pengaruh LDR terhadap profitabilitas yang mengakibatkan nilai signifikan menjadi relative kecil dari tingkat signifikan yang seharusnya. Disisi lain, tidak ada nilai signifikan yang melebihi nilai pada signifikasi yang ditetapkan terhadap pengaruh LDR pada CAR. Namun terdapat pengaruh NPL terhadap profitabilitas melalui CAR, tentunya dengan nilai yang relative kecil dari tingkat nilai signifikan yang seharusnya. Kata kunci : Non Performing Loan, Loan to Deposit Ratio, Capital Adequacy Ratio, Profitability AbstractThis study has the aim of knowing the capital adequacy ratio or in other words called the Capital Adequacy Ratio (CAR). In this case, the role of CAR is to mediate between Non Performing Loans (NPL) and Loan Deposit Ratio (LDR) to Profitability (ROA) at banks that have been recorded on the Indonesia Stock Exchange with the notes that the bank is conventional. This has been applied from the period 2015 to 2018. Researchers used quantitative research by carrying out the purposive method as a mediation used by researchers to take samples. From the sampling that the researcher has set, namely 22 banks from 42 conventional banks and has been registered on the BEI, the researchers decided to use multiple linear regression analysis techniques to obtain the desired data. From the data analysis that has been done, the researcher can conclude that there is an effect of Non Performing Loans (NPL) on profitability. The significant value contained in it can be said to be smaller than the level of significant value that has been set. Likewise with the effect of NPL on CAR, there is an effect of LDR on profitability which results in the significant value being relatively small from the significant level that should be. On the other hand, there is no significant value greater than the predetermined significant value on the effect of LDR on CAR. However, there is an effect of NPL on profitability through CAR, of course with a relatively small value from the level of significant value that should be.Keywords: Non Performing Loan, Loan to Deposit Ratio, Capital Adequacy Ratio, Profitabiliti
PEMANFAATAN PEMASARAN DIGITAL BAGI UMKM KERUPUK SINGKONG DI DUSUN SEKARPUTIH DESA PENDEM KECAMATAN JUNREJO KOTA BATU Hasan, Khojanah; Supriyadi, Ana Sopanah; Anggarani, Dwi; Hermawati, Adya; Fairuzabadi, Ahmad
Prosidia Widya Saintek Vol. 2 No. 2 (2023)
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kerupuk singkong merupakan salah satu camilan olahan singkong yang memiliki keunikan tersendiri dibandingkan camilan singkong lainnya. Camilan ini cukup diminati oleh masyarakat yang tersebar di beberapa kota. Hal ini menunjukkan bahwa kerupuk singkong memiliki potensi untuk menjadi salah satu camilan yang layak dikenal lebih luas lagi. Nusantara Putra adalah salah satu usaha mikro kecil menengah yang telah memproduksi kerupuk singkong cukup lama, yang berada di dusun Sekarputih Desa Pendem Kecamatan Junrejo Kota Batu. Namun selama ini, konsumen UMKM ini memiliki perkembangan yang stagnan atau kurang signifikan. Pelanggan kerupuk singkong Nusantara putra terbatas pada pelanggan tetap yang telah berlangganan lama. Hal ini disebabkan oleh kurang masifnya  gaung publikasi dan promosi produk ini di kalangan masyarakat. Dengan perkembangan adanya teknologi informasi terkini, seharusnya memudahkan siapa saja untuk mengenalkan produk yang dimiliki kepada pasar yang lebih luas tanpa terbatasi oleh tempat dan waktu. Maka perlu dilakukan sosialisasi dan penyuluhan mengenai pentingnya   metode pemasaran digital dan dampaknya terhadap cakupan pasar yang dijaring. Kegiatan pengabdian masyarakat ini dilaksanakan dengan metode penyuluhan dan sosialisasi langsung kepada para pengelola usaha tentang urgensi pemasaran digital dan bagaimana cara memulainya.
Co-Authors . Suwarta Abimanyu Tuwuh Sembhodo Abimanyu Tuwuh Sembhodo Abimanyu Tuwuh Sembhodo Abimanyu Tuwuh Sembhodo Afia Maria Ulfah Agus Purnomo Sidi Ahmad Fairuzabadi Ahmad Faruqi Aziz Al Ayubi, Solehudin Alfabetian Harjuno Condro Haditomo Ali, Shujahat Alvanesya Emeralda Putri Effendi Amelia Lalompoh Ana Sopanah, Ana Angga Eka Alfianto Anjaningrum, Widiya Dewi Ardianto Umbu Sunga Ari Putriani Aria Prakasa Ariana Ariana Arief Purwanto Ariyanto, Rizki Dwi Asa, Oktafiana Th. Aviv Yuniar Rahman Ayu Siti Ni’mah Syuridiniah Bambang Budiantono Brilian Anata Tirtaklamasi Buwana, Sudibyo Aji Narendra Cahyawisesa Sri Rama Atmaja Candra Aditya Chaerani, Aura Chauliah Fatma Putri Choirul Anam Choirul Anam Choirul Anam Choirul Anam AM Diponegoro Chusnul Chotimah Dani Riyadi Darmawan, Rachmat DEDI ANDIKA KRISNA dedy setiawarman Dharmayanti Pri Handini Djajanto, Ludfi Djawoto, Djawoto Dwi Anggarani Dwi Susanti Elyasa Ramadhany Endang Fatmawati Endang Fatmawati Erlangga Dipo Prayugo Fadhilah, Laili Nur Fadil Gema Imani FAJAR NUGROHO Fajar Saranani Febryawan, Aldy Gunarianto Gunarianto Hamzah, Nur Laely Handhajani, Sri Budhi Pudji Hartini Prasetyaning Pawestri Hernandes Elisa Putra Husin Husin, Husin I Wayan Ruspendi Junaedi Isma, Yatim El Istanti, Fitria Iswati Jack Roebijoso Jana Siti Nor Khasanah Kartika Dewi S. S. Kartika Dewi Sri Susilowati Karyanto, Budi Khojanah Hasan, Khojanah Kurniasari, Anna La Iwe Lembah Andriani Lusia Astuti Mankudilada, Franky Opalla Maria Mince Mea Mario Pluton Satrio Marten Martaleni - Mas, Nashruddin Mas’ud, Muchlis Maulana Saputra, Mochammad Sahrul Meidy Franky Lombogia MN Lisan Sediawan Moerjati Moerjati Moula, Krispin Agustina Muchlis H Mas’ud Muchlis Mas’ud MUH ASDAR Muhammad Bagas Pradana Muklish H Mas’ud Mulyono Mulyono Mulyono Muqarromah, Itsanayatil Muryati Muryati Muryati Muryati Napitupulu, Julieta Nasharuddin Nasharuddin Nasharuddin Mas Nasharuddin Mas Nashruddin Mas Nasrul, Herni Widiyah Ni Nyoman Kerti Yasa Nindya Faradiba Novian avisena Nuriatul Maulidiyah Nursakhira, Fenylia Nurul Puspitaningrum Nurwati Nurwati Ony Devita Sintyasari Panunjul, Nalini Mahastuti Prasetyo, Rosyid Priyandoko Gigih Purbaningsih, Yuli Rahayu Puji Suci Ramlawati Ramlawati Ramlawati Randhy Vico Bramasta Ranti, Tia Oktama Ratih Rosita Resti Nurfaidah Reza Tahir Riza Bahtiar Sulistyan Rizka, Afinna Septa Roby Sambung Rohmah, Chabibatul Ruth Feotnai Ele Bana S, Ana Sopanah S, Lembah Andriani SANTOSO, R Tri Priyono Budi Santoso, R. Tri Priyono Budi Sembhodo, Abimanyu Tuwuh Shokhibul Lutfi Silviana, ' SIMEAO DA SILVA Sodik Sodik Sodik, Sodik Soedjono Soedjono Soedjono Soedjono Soedjono Soedjono Sudibyo Aji Narendra Buwana Suhartiningtyas, Suhartiningtyas Suhermin, Suhermin SUNDAY ADE SITORUS Supriyadi, Ana Sopanah Survival Survival SURVIVAL - - survival survival Survival Survival Susriyanti, Susriyanti Suwarta Suwarta Suwarta Suwarta Suwarta Suwarta Suwarta Suwitho, Suwitho Syahruddin Syahruddin Syamsul Bahri Syamsul Bahri Syamsul Bahri Syaripah Mulyah Sylvia Fettry E.M Tatik Mulyati Teguh Setiawan Wibowo Teguh Setiawan Wibowo Theresia Vania Priscilla Simanungkalit TJUTJUK HARDIANTO Totok Hendarto Tuti Hastuti Tuwuh Sembhodo, Abimanyu Tyassari, Pandan Ulum, Rahman Utami, Riski Nur Verawaty Ali Wahju Wulandari Wartono, Tri Wibowo, Teguh Setiawan Yatim El Isma Yekti Intyas Rahayu Yekti Intyas Rahayu Yogatama, Ahmad Nizar Yosiana Yosiana Yuli Purbaningsih  Abd. Karman