Article Per Year (5 Year)
p-Index From 2021 - 2026
13.972
P-Index
This Author published in this journals
All Journal Jurnal Reviu Akuntansi dan Keuangan JURNAL MANAJEMEN DAN AKUNTANSI Journal of Indonesian Tourism and Development Studies Jurnal Ekonomi Modernisasi DINAMIKA DOTCOM JAM : Jurnal Aplikasi Manajemen JURNAL ILMU EKONOMI & SOSIAL Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Resona : Jurnal Ilmiah Pengabdian Masyarakat Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jurnal Manajemen STIE Muhammadiyah Palopo Journal of Socioeconomics and Development Conference on Innovation and Application of Science and Technology (CIASTECH) International Journal of Supply Chain Management Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Arthavidya Jurnal Ilmiah Ekonomi PEDULI: Jurnal Imiah Pengabdian Pada Masyarakat Jurnal Aplikasi Dan Inovasi Ipteks SOLIDITAS International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal MEBIS (Manajemen dan Bisnis) Likhitaprajna: Jurnal Ilmiah Fakultas Keguruan Ilmu Pendidikan Universitas Wisnuwardhana Malang Jurnal Inovasi Ekonomi JIM (Jurnal Ilmu Manajemen) Jurnal Pengabdian Masyarakat Multidisiplin Jurnal Manajemen Sains dan Organisasi (JMSO) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Wadiah : Jurnal Perbankan Syariah Jurnal Cakrawala Ilmiah Bulletin of Management and Business Widyagama National Conference on Economics and Business (WNCEB) Journal of Artificial Intelligence and Digital Business Transformasi: Journal of Economics and Business Management Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Prosidia Widya Saintek Jurnal Riset Akuntansi Jurnal Riset Ekonomi dan Akuntansi Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Pusat Publikasi Ilmu Manajemen Jurnal Pengabdian Nasional (JPN) Indonesia Psikilogiya Journal Jurnal Manajemen Bisnis Era Digital Journal of Education and Teaching Learning Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Ekonomi, Manajemen, Akuntansi Brilliant International Journal of Management and Tourism International Journal of Economics and Management Research Jurnal Abdimas Mahakam
Adya Hermawati
Program Pasca Sarjana Magister Manajemen, Universitas Widyagama Malang
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

Published : 130 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 130 Documents
Search

 9   10   11   12   13 
THE ROLE OF TRANSFORMATIONAL LEADERSHIP IN IMPROVING MANAGERIAL PERFORMANCE THROUGH ORGANIZATIONAL COMMITMENT ON NATIONAL STRATEGIC PROJECTS Buwana, Sudibyo Aji Narendra; Suci, Rahayu Puji; Hermawati, Adya
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.12141

Abstract

This study aims to test and prove empirically the influence of transformational leadership on managerial performance through organizational commitment to national strategic projects in Kolaka Regency, South East Sulawesi. Theoretically, the results of this research are expected to enrich and complement the body of knowledge in the field of human resource management so that it can be useful for academics and practitioners. This research is explanatory research that examines and explains the research variables in a cross-sectional manner. The quantitative approach is used as the main analytical method, supported by a qualitative approach. The research population is employees who occupy the positions of first-line managers, middle managers, and top managers in the national strategic project area. The research sample consisted of 68 respondents using proportional random sampling and was analyzed using structural equation modeling (partial least squares) (SEM) with SmartPLS software. The results of this study indicate that transformational leadership has no role in improving managerial performance; transformational leadership plays a role in increasing organizational commitment; organizational commitment plays a role in improving managerial performance; and transformational leadership mediated by organizational commitment has no role in improving managerial performance. Keywords: Transformational Leadership, Organizational Commitment, Managerial Performance
Pengaruh Karakteristik Individu Terhadap Kinerja Pegawai Dengan Dimediasi Kompetensi Pada Pegawai Kecamatan Purwosari Kabupaten Pasuruan (Studi Pada Pegawai Kecamatan Purwosari Kabupaten Pasuruan) Mankudilada, Franky Opalla; Hermawati, Adya; Wulandari, Wahju
Widyagama National Conference on Economics and Business (WNCEB) Vol. 3 No. 1: WNCEB 2022
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/wnceb.v3i1.3981

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh karakteristik individu terhadap kinerja pegawai dengan dimediasi kompetensi. Penelitian ini dilakukan terhadap pegawai Kantor Kecamatan Purwosari, Kabupaten Pasuruan yang berjumlah 34 orang atau sebagai responden penelitian. Teknik penarikan sampel menggunakan teknik sensus atau total sampling. Berdasarkan data mentah yang terkumpul dari responden, selanjutnya diproses melalui software: 1) Microsoft Office yang menghasilkan informasi atau data untuk keperluan analisis karakteristik responden dan karakteristik variabel; dan 2) Smart Partial Least Square yang menghasilkan informasi atau data berupa analisis jalur, dan uji statistik parametrik atau uji hipotesis. Hasil penelitian menunjukkan bahwa: 1) karakteristik individu berpengaruh signifikan terhadap kompetensi; 2) karakteristik individu tidak berpengaruh signifikan terhadap kinerja pegawai; 3) kompetensi berpengaruh signifikan terhadap kinerja pegawai; dan 4) karakteristik individu dengan dimediasi kompetensi berpengaruh signifikan terhadap kinerja pegawai.Kata Kunci: Karakteristik Individu, Kompetensi, Kinerja Pegawai Abstract This study aims to determine the influence of individual characteristics on employee performance by mediating competencies. This research was conducted on employees of the Purwosari Subdistrict Office, Pasuruan Regency, totaling 34 people or as research respondents. The sampling technique uses census or total sampling techniques. Based on the raw data collected from respondents, it is then processed through software: 1) Microsoft Excel which produces information or data for the purposes of analyzing respondents' characteristics and variable characteristics; and 2) Smart Partial Least Square which produces information or data in the form of path analysis, and parametric statistical tests or hypothesis tests.The results showed that: 1) individual characteristics have a significant effect on competence; 2) individual characteristics do not have a significant effect on employee performance; 3) competence has a significant effect on employee performance; and 4) individual characteristics with competency mediated have a significant effect on employee performance.Keywords: Karakteristik Individu, Kompetensi, Kinerja Pegawai
Pengaruh Kecerdasan Emosional Terhadap Kinerja Pegawai Yang Dimoderasi Etos Kerja (Studi Pada Dinas Perpustakaan Umum Dan Arsip Daerah Kota Malang) Moula, Krispin Agustina; Survival, Survival; Hermawati, Adya
Widyagama National Conference on Economics and Business (WNCEB) Vol. 3 No. 1: WNCEB 2022
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/wnceb.v3i1.4157

Abstract

AbstrakKrispin Agustina Moula, Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widyagama Malang, 2022. Pengaruh Kecerdasan Emosional terhadap Kinerja Pegawai yang Dimoderasi Etos Kerja (Studi pada Dinas Perpustakaan Umum dan Arsip Daerah Kota Malang). Dosen Pembimbing 1: Dr. Survival, S.E., M.M., Dosen Pembimbing 2: Dr. Adya Hermawati, S.E., M.M.. Penelitian ini bertujuan untuk mengetahui pengaruh kecerdasan emosional terhadap kinerja pegawai yang dimoderasi etos kerja. Populasi dalam penelitian ini adalah seluruh pegawai Dinas Perpustakaan Umum dan Arsip Daerah Kota Malang yang berjumlah 63 orang. Teknik pengambilan sampel dalam penelitian ini adalah total sampling. Teknik analisis data dalam penelitian ini menggunakan Partial Least Square (PLS). Hasil penelitian menyimpulkan bahwa kecerdasan emosional berpengaruh positif dan signifikan terhadap kinerja pegawai. Etos kerja berpengaruh positif dan signifikan terhadap kinerja pegawai. Etos kerja berperan dalam memoderasi pengaruh kecerdasan emosional terhadap kinerja pegawai. Variabel pemoderasi pada penelitian ini (etos kerja) memberikan efek memperkuat dan sangat besar pengaruhnya.Kata Kunci : Kecerdasan Emosional, Etos Kerja, Kinerja Pegawai AbstractKrispin Agustina Moula, Management Study Program, Faculty of Economics and Business, Widyagama University Malang, 2022. The Effect of Emotional Intelligence on Employee Performance Moderated by Work Ethic (Study at the Public Library and Regional Archives Service of Malang City). Supervisor 1: Dr. Survival, S.E., M.M., Supervisor 2: Dr. Adya Hermawati, S.E., M.M.. This study aims to determine the effect of emotional intelligence on employee performance moderated by work ethic. The population in this study were all employees of the Public Library and Regional Archives Service of Malang City, amounting to 63 people. The sampling technique in this research is total sampling. The data analysis technique in this study used Partial Least Square (PLS).The results of the study concluded that emotional intelligence has a positive and significant effect on employee performance. Work ethic has a positive and significant effect on employee performance. Work ethic plays a role in moderating the influence of emotional intelligence on employee performance. The moderating variable in this study (work ethic) has a strengthening effect and has a very large effect.Keywords: Job characteristics, Job Stress, Loyalty
Peranan CAR Sebagai Mediasi Atas Pengaruh NPL Dan LDR Terhadap Profitabilitas Pada Bank Umum Konvensional Yang Terdaftar Pada Bursa Efek Indonesia Muqarromah, Itsanayatil; Nasharuddin, Nasharuddin; Hermawati, Adya
Widyagama National Conference on Economics and Business (WNCEB) Vol. 3 No. 1: WNCEB 2022
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/wnceb.v3i1.4290

Abstract

AbstrakPenelitian ini memiliki tujuan mengetahui rasio kecukupan modal atau dengan kata lain disebut Capital Adequacy Ratio (CAR). Dalam hal ini peran CAR untuk memediasi antara Non Performing Loan (NPL) dan Loan Deposit Ratio (LDR) kepada Profitabilitas (ROA) pada perbankan yang telah tercantum di Bursa Efek Indonesia dengan catatan bank tersebut sudah konvensional. Hal ini telah diterapkan dari periode tahun 2015 s/d 2018. Peneliti menggunakan penelitian kuantitatif dengan mengusung metode purposive selaku mediasi yang digunakan peneliti untuk mengambil sample. Dari sampling yang telah peneliti tetapkan, yaitu 22 bank dari 42 bank konvensional dan telah terdaftar di BEI, analisis regresi linier berganda digunakan peneliti guna memperoleh data akurat yang diinginkan. Dari sumber data yang telah peneliti gali sedemikian rupa, dapat ditetapkan bahwasanya terdapat pengaruh Non Performing Loan (NPL) terhadap profitabilitas. Nilai signifikan yang terkandung didalamnya dapat dikatakan lebih kecil daripada tingkat nilai signifikan yang telah ditetapkan. Begitu pula dengan pengaruh NPL terhadap CAR, terdapat pengaruh LDR terhadap profitabilitas yang mengakibatkan nilai signifikan menjadi relative kecil dari tingkat signifikan yang seharusnya. Disisi lain, tidak ada nilai signifikan yang melebihi nilai pada signifikasi yang ditetapkan terhadap pengaruh LDR pada CAR. Namun terdapat pengaruh NPL terhadap profitabilitas melalui CAR, tentunya dengan nilai yang relative kecil dari tingkat nilai signifikan yang seharusnya. Kata kunci : Non Performing Loan, Loan to Deposit Ratio, Capital Adequacy Ratio, Profitability AbstractThis study has the aim of knowing the capital adequacy ratio or in other words called the Capital Adequacy Ratio (CAR). In this case, the role of CAR is to mediate between Non Performing Loans (NPL) and Loan Deposit Ratio (LDR) to Profitability (ROA) at banks that have been recorded on the Indonesia Stock Exchange with the notes that the bank is conventional. This has been applied from the period 2015 to 2018. Researchers used quantitative research by carrying out the purposive method as a mediation used by researchers to take samples. From the sampling that the researcher has set, namely 22 banks from 42 conventional banks and has been registered on the BEI, the researchers decided to use multiple linear regression analysis techniques to obtain the desired data. From the data analysis that has been done, the researcher can conclude that there is an effect of Non Performing Loans (NPL) on profitability. The significant value contained in it can be said to be smaller than the level of significant value that has been set. Likewise with the effect of NPL on CAR, there is an effect of LDR on profitability which results in the significant value being relatively small from the significant level that should be. On the other hand, there is no significant value greater than the predetermined significant value on the effect of LDR on CAR. However, there is an effect of NPL on profitability through CAR, of course with a relatively small value from the level of significant value that should be.Keywords: Non Performing Loan, Loan to Deposit Ratio, Capital Adequacy Ratio, Profitabiliti
PEMANFAATAN PEMASARAN DIGITAL BAGI UMKM KERUPUK SINGKONG DI DUSUN SEKARPUTIH DESA PENDEM KECAMATAN JUNREJO KOTA BATU Hasan, Khojanah; Supriyadi, Ana Sopanah; Anggarani, Dwi; Hermawati, Adya; Fairuzabadi, Ahmad
Prosidia Widya Saintek Vol. 2 No. 2 (2023)
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kerupuk singkong merupakan salah satu camilan olahan singkong yang memiliki keunikan tersendiri dibandingkan camilan singkong lainnya. Camilan ini cukup diminati oleh masyarakat yang tersebar di beberapa kota. Hal ini menunjukkan bahwa kerupuk singkong memiliki potensi untuk menjadi salah satu camilan yang layak dikenal lebih luas lagi. Nusantara Putra adalah salah satu usaha mikro kecil menengah yang telah memproduksi kerupuk singkong cukup lama, yang berada di dusun Sekarputih Desa Pendem Kecamatan Junrejo Kota Batu. Namun selama ini, konsumen UMKM ini memiliki perkembangan yang stagnan atau kurang signifikan. Pelanggan kerupuk singkong Nusantara putra terbatas pada pelanggan tetap yang telah berlangganan lama. Hal ini disebabkan oleh kurang masifnya  gaung publikasi dan promosi produk ini di kalangan masyarakat. Dengan perkembangan adanya teknologi informasi terkini, seharusnya memudahkan siapa saja untuk mengenalkan produk yang dimiliki kepada pasar yang lebih luas tanpa terbatasi oleh tempat dan waktu. Maka perlu dilakukan sosialisasi dan penyuluhan mengenai pentingnya   metode pemasaran digital dan dampaknya terhadap cakupan pasar yang dijaring. Kegiatan pengabdian masyarakat ini dilaksanakan dengan metode penyuluhan dan sosialisasi langsung kepada para pengelola usaha tentang urgensi pemasaran digital dan bagaimana cara memulainya.
Analysis of Drug Management Process Using Lean Concept Nuriatul Maulidiyah; Adya Hermawati; Jack Roebijoso
International Journal of Economics and Management Research Vol. 4 No. 3 (2025): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i3.560

Abstract

This study aims to analyze and improve the efficiency of the drug distribution process in the IFRS pharmacy warehouse of Pasirian Regional General Hospital, Lumajang Regency, using the Lean approach. The main issues identified include a low Inventory Turnover Ratio (ITOR) of less than four times per year and the persistent occurrence of expired drugs amounting to To address these problems, Value Stream Mapping (VSM) and Future State Mapping (FSM) methods were applied to map the drug distribution process, identifying value-added (VA), non-value-added (NVA), and necessary but non-value-added (NNVA) activities. Root cause analysis using the 5 Why method revealed that the primary factors contributing to inefficiency were unscheduled drug distribution,
PENGARUH KEPEMIMPINAN SPIRITUAL DAN QWL (QUALITY OF WORK LIFE) TERHADAP OCB (ORGANIZATIONAL CITIZENSHIP BEHAVIOR) YANG DIMEDIASI KOMITMEN ORGANISASI (Studi pada Guru SMP Islam Paiton dan SMP Insan Terpadu) Ulum, Rahman; Hermawati, Adya; Nasharuddin
Jurnal Cakrawala Ilmiah Vol. 4 No. 1: September 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the mediating role of organizational commitment in the indirect influence of spiritual leadership and quality of work life on organizational citizenship behavior of teachers at Paiton Islamic Middle School and Insan Terpadu Middle School. The population in this study were all 56 teachers. The sample uses a saturated sampling technique because the population is relatively small. So the sample used in this research was 56 respondents. The data analysis technique used in this research is Partial Least Square-Structural Equation Modeling (PLS-SEM) using smartPLS version 4 software. The research results show that spiritual leadership is unable to improve organizational citizenship behavior. Spiritual leadership is able to increase organizational commitment. Quality of work life is unable to improve organizational citizenship behavior. Quality of work life is able to increase organizational commitment. Organizational commitment is able to increase organizational citizenship behavior. Organizational commitment is able to play a role in mediating the indirect influence of spiritual leadership on organizational citizenship behavior. Organizational commitment is able to play a role in mediating the indirect influence of quality of work life on organizational citizenship behavior.
ANALISIS EFEK MEDIASI GOOD CORPORATE GOVERNANCE DAN ORGANIZATIONAL CITIZENSHIP BEHAVIOR TERHADAP KINERJA KARYAWAN BERBASIS BUDAYA ORGANISASI Tyassari, Pandan; Muryati, Muryati; Hermawati, Adya
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 10, No 2 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v10i2.2208

Abstract

ABSTRAKSumber daya rumah sakit jika dikelola dengan tidak baik, maka akan berdampak pada kelangsungan hidup atau rumah sakit tidak berjalan lancar. Penelitian ini bertujuan untuk menganlisis peran budaya organisasi dalam menghasilkan kinerja karyawan non medis RSUD Dr. Saiful Anwar Provinsi Jawa Timur melalui Good Corporate Governance dan Organizational Citizenship Behavior. Penelitian ini menggunakan pendekatan kuantitatif dengan alat analisis statistika Partial Least Square. Sampel penelitian ini adalah karyawan non medis kategori PNS RSUD Dr. Saiful Anwar Provinsi Jawa Timur yang berjumlah 129 responden. Peneliti menggunakan metode pengumpulan data kuesioner tertutup dan dokumentasi. Peneliti menggunakan metode probability sampling dengan jenis proposional random sampling. Hasil penelitian menunjukkan bahwa budaya organisasi berpengaruh signifikan terhadap kinerja karyawan, Good Corporate Governance dan Organizational Citizenship Behavior. Good Corporate Governance dan Organizational Citizenship Behavior berpengaruh positif terhadap kinerja karyawan. budaya organisasi berpengaruh positif terhadap kinerja karyawan melalui Good Corporate Governance. Budaya organisasi berpengaruh positif terhadap kinerja karyawan melalui Organizational Citizenship Behavior.Kata Kunci: Budaya Organisasi; GCG; Organizational Citizenship Behavior; Kinerja Karyawan ABSTRACTHospital resources if managed poorly, it will have an impact on survival or the hospital is not running smoothly. This study aims to analyze the role of organizational culture in producing the performance of non-medical employees of Dr. Saiful Anwar Hospital, East Java Province through Good Corporate Governance and Organizational Citizenship Behavior. This study uses a quantitative approach with Partial Least Square statistical analysis tools. The sample of this study was non-medical employees in the civil servant category of Dr. Saiful Anwar Hospital, East Java Province, totaling 129 respondents. Researchers used a closed questionnaire data collection method and documentation. Researchers used probability sampling method with proportional random sampling type. The results showed that organizational culture has a significant effect on employee performance, Good Corporate Governance and Organizational Citizenship Behavior. Good Corporate Governance and Organizational Citizenship Behavior have a positive effect on employee performance. organizational culture has a positive effect on employee performance through Good Corporate Governance. Organizational culture has a positive effect on employee performance through Organizational Citizenship Behavior.Keywords: Organizational Culture; GCG; Organizational Citizenship Behavior; Employee Performance
IDENTIFIKASI ASPEK STRATEGI MANAJEMEN TERPADU SEBAGAI UPAYA OPTIMALISASI KINERJA UKM INDUSTRI PARIWISATA Hermawati, Adya; Sembhodo, Abimanyu Tuwuh; Panunjul, Nalini Mahastuti
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 10, No 2 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v10i2.2163

Abstract

ABSTRAKPenting bagi industri pariwisata Indonesia, meningkatkan kontribusi Produk Domestik Bruto (PDB) untuk memicu optimalisasi pendapatan devisa dan menyediakan kesempatan kerja masyarakat Indonesia. Penelitian ini bertujuan untuk membuat konsep dan model strategi pemasaran dan strategi marketing terintegrasi, sebagai aspek capaian keunggulan bersaing pada kelompok UKM industri pariwisata di Jawa Timur.  Metode penelitian, menggunakan metode penelitian mix method, dengan seluruh karyawan UKM industri pariwisata sebagai populasi, ukuran sampel 440 UKM, Setiap UKM diambil 3 orang karyawan, total responden 1320 orang karyawan UKM. Penelitian ini diaplikasikan pada 11 kabupaten / kota, di Jawa Timur. Alat analisis yang akan diimplementasikan yakni Analisis Cluster. Hasil dari penelitian ini adalah secara keseluruhan, di Jawa Timur, cluster 1 menunjukkan nilai tertinggi pada Orientasi Pasar (3.84) dan terendah pada Kinerja Pemasaran (3.55), sedangkan cluster 2 menunjukkan nilai tertinggi pada Quality of Work Life (3.51) dan terendah pada Imbalan-Kompensasi, Kinerja Individu, Keunggulan Bersaing, dan Kinerja Pemasaran (3.49). Hasil perhitungan yang dihasilkan dapat dijadikan sebagai rekomendasi yang dapat digunakan kinerja UKM industri pariwisata untuk menentukan pilihan tempat UKM yang akan dituju.Kata Kunci: Industri Pariwisata; MSDM; Strategi MarketingABSTRACTIt is important for Indonesia's tourism industry to increase its Gross Domestic Product (GDP) contribution to trigger the optimization of foreign exchange earnings and provide employment opportunities for Indonesians. This study aims to create concepts and models of marketing strategies and integrated marketing strategies, as aspects of achieving competitive advantage in the tourism industry SME group in East Java.  The research method, using a mix method research method, with all employees of the tourism industry SMEs as a population, sample size 440 SMEs, each SME taken 3 employees, total respondents 1320 SME employees. This research is applied to 11 districts / cities, in East Java. The analytical tool that will be implemented is Cluster Analysis. The results of this study are overall, in East Java, cluster 1 shows the highest value on Market Orientation (3.84) and the lowest on Marketing Performance (3.55), while cluster 2 shows the highest value on Quality of Work Life (3.51) and the lowest on Compensation Rewards, Individual Performance, Competitive Advantage, and Marketing Performance (3.49). The resulting calculation results can be used as recommendations that can be used by the performance of tourism industry SMEs to determine the choice of SME places to go.Keywords: Tourism Industry; HRM; Marketing Strategy
Pengaruh Customer Relationship Management Terhadap Pembelian Ulang di Mediasi Kepercayaan Pelanggan Toko Ritel Makkiyah Ahmad Faruqi Aziz; Adya Hermawati; Choirul Anam
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 3 (2025): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i3.890

Abstract

In the highly competitive retail industry, companies must go beyond marketing. They must also prioritize strong customer relationships and trust. This study examines how Customer Relationship Management (CRM) influences repeat purchases at Makkiyah Retail Stores, with customer trust as the connecting factor. Using quantitative methods and explanatory approaches, the study collected data from 110 returning customers through a Likert-scale questionnaire. Data analysis was conducted using Structural Equation Modeling-Partial Least Square (SEM-PLS). The study findings indicate that CRM has a significant positive effect on repeat purchases, both directly and through increasing customer trust levels. Customer trust plays a significant role in strengthening the relationship between CRM and repeat purchase decisions. These findings highlight the importance of consistent, innovative, and trust-focused CRM management to enhance loyalty and repeat purchases in a competitive retail environment.
Co-Authors . Suwarta Abimanyu Tuwuh Sembhodo Abimanyu Tuwuh Sembhodo Abimanyu Tuwuh Sembhodo Abimanyu Tuwuh Sembhodo Afia Maria Ulfah Agus Purnomo Sidi Ahmad Fairuzabadi Ahmad Faruqi Aziz Aji Suraji Alfabetian Harjuno Condro Haditomo Alfiana Alfiana Ali, Shujahat Alvanesya Emeralda Putri Effendi Amelia Lalompoh Ana Sopanah, Ana Angga Eka Alfianto Anjaningrum, Widiya Dewi Ardianto Umbu Sunga Aria Prakasa Arief Purwanto Ariyanto, Rizki Dwi Armanu Thoyib Asa, Oktafiana Th. Asih Tri Rachmi Aviv Yuniar Rahman Aviv Yuniar Rahman Ayu Siti Ni’mah Syuridiniah Bambang Budiantono Brilian Anata Tirtaklamasi Buwana, Sudibyo Aji Narendra Cahyawisesa Sri Rama Atmaja Candra Aditya Chaerani, Aura Chauliah Fatma Putri Choirul Anam Choirul Anam Choirul Anam Choirul Anam AM Diponegoro Dani Riyadi Darmawan, Rachmat DEDI ANDIKA KRISNA dedy setiawarman Dharmayanti Pri Handini Djajanto, Ludfi Djawoto, Djawoto Dwi Anggarani Dyah Ayu Mustikaningsih Elyasa Ramadhany Elyza Nurulita Syari Endang Fatmawati Endang Fatmawati Erlangga Dipo Prayugo Fadhilah, Laili Nur Fadil Gema Imani Fajar Saranani Febryawan, Aldy Fitria Istanti Frentho Valentino Efrath Reinati Gunarianto Gunarianto Hamzah, Nur Laely Hartini Prasetyaning Pawestri Hernandes Elisa Putra Husin Husin, Husin I Wayan Ruspendi Junaedi Idhinningrum Idhinningrum Isma, Yatim El Iswati Jack Roebijoso Jana Siti Nor Khasanah Kartika Dewi S. S. Kartika Dewi Sri Susilowati Karyanto, Budi Khojanah Hasan, Khojanah Kurniasari, Anna La Iwe Lusia Astuti Mankudilada, Franky Opalla Maria Mince Mea Mario Pluton Satrio Marten Martaleni - Mas, Nashruddin Maulana Saputra, Mochammad Sahrul Meidy Franky Lombogia Meyland Citra Oktri Sienty Effendy Moerjati Moerjati Moula, Krispin Agustina Muchlis H Mas’ud Muchlis Mas’ud Muchlis Mas’ud MUH ASDAR Muhammad Bagas Pradana Muklish H Mas’ud Mulyono Mulyono Mulyono Muqarromah, Itsanayatil Muryati Muryati Muryati Muryati Napitupulu, Julieta Nasharuddin Nasharuddin Nasharuddin Mas Nasharuddin Mas Nasharuddin Mas Nashruddin Mas Nasrul, Herni Widiyah Ni Nyoman Kerti Yasa Nindya Faradiba Novian avisena Nuriatul Maulidiyah Nursakhira, Fenylia Nurul Puspitaningrum Nurwati Nurwati Oneng Setya Harini Ony Devita Sintyasari Panunjul, Nalini Mahastuti Priyandoko Gigih Purbaningsih, Yuli Rahayu Puji Suci Ramlawati Ramlawati Ramlawati Randhy Vico Bramasta Ratih Rosita Resti Nurfaidah Reza Tahir Riza Bahtiar Sulistyan Rizka, Afinna Septa Rizki Dwi Ariyanto Rizki Dwi Farotul Khasanah Roby Sambung Rohmah, Chabibatul Ruth Feotnai Ele Bana S, Ana Sopanah S, Lembah Andriani S.B.P. Handhajani SANTOSO, R Tri Priyono Budi Santoso, R. Tri Priyono Budi Sediawan, MN Lisan Sembhodo, Abimanyu Tuwuh Shokhibul Lutfi Silviana, ' SIMEAO DA SILVA Sodik Sodik Sodik Sodik Sodik, Sodik Soedjono Soedjono Soedjono Soedjono Soedjono Soedjono Sudibyo Aji Narendra Buwana Suhartiningtyas Suhartiningtyas Suhermin, Suhermin Sunday Ade Sitorus Supriyadi, Ana Sopanah Survival Survival SURVIVAL - - survival survival Survival Survival Susriyanti, Susriyanti Suwarta Suwarta Suwarta Suwarta Suwarta Suwarta Suwarta Suwarta Suwitho, Suwitho Syahruddin Syahruddin Syamsul Bahri Syamsul Bahri Syamsul Bahri Syaripah Mulyah Sylvia Fettry E.M Teguh Setiawan Wibowo Teguh Setiawan Wibowo Theresia Vania Priscilla Simanungkalit Tia Oktama Ranti TJUTJUK HARDIANTO Totok Hendarto Tri Wartono Triana Dewi Salma TUTI - HASTUTI Tuwuh Sembhodo, Abimanyu Tyassari, Pandan Ulum, Rahman Utami, Riski Nur Verawaty Ali Wahju Wulandari Wartono, Tri Wibisono, Cahyo Wibowo, Teguh Setiawan Yatim El Isma Yekti Intyas Rahayu Yekti Intyas Rahayu Yogatama, Ahmad Nizar Yosiana Yosiana Yuli Purbaningsih  Abd. Karman