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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Journal of Family Science Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Elementer (Elektro dan Mesin Terapan) JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal ICMES: The Journal of Middle East Studies Jurnal Bimbingan Konseling Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Anugerah: Jurnal Pengabdian Kepada Masyarakat Bidang Keguruan dan Ilmu Pendidikan Jurnal Pengabdian Kepada Masyarakat (JPKM) Tabikpun International Journal of Economics, Management, Business, and Social Science Oikonomia: Jurnal Manajemen Jurnal Ekonomi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Humantech : Jurnal Ilmiah Multidisiplin Indonesia Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) IBTIDA : Jurnal Kajian Pendidikan Dasar Publicio : Jurnal Ilmiah Politik, Kebijakan dan Sosial Indonesian Journal of Business, Accounting and Management Jurnal Akuntansi, Bisnis dan Ekonomi Indonesia (JABEI) Global Advances in Business Studies Indonesian Management and Accounting Research Indonesian Journal of Management Science Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Jurnal Mitrawarga RENATA Jurnal Pengabdian Masyarakat Kita Semua Ragom Jurnal Pengabdian Masyarakat INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Liberosis: Jurnal Psikologi dan Bimbingan Konseling Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Jurnal Pengabdian Sosial Jurnal Budi Pekerti Agama Islam Jurnal Penelitian Pendidikan Indonesia Digital Innovation : International Journal Of Management Al Maghazi : Arabic Language in Higher Education JURNAL BUANA Mandalika Journal of Community Services Jurilma Multidisciplinary Indonesian Center Journal Atestasi : Jurnal Ilmiah Akuntansi Jurnal Hubungan Internasional Indonesia (JHII)
Rahayu Lestari
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The Effects of Digital Marketing, Entrepreneurship Orientation, and Product Innovation on Competitive Advantage and Its Impact on the Marketing Performance of Talas Bolu Sangkuriang in Bogor City Rahayu Lestari; Tiara Pradani; Kumba Digdowiseiso
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3809

Abstract

This research aims to investigate the effects of digital marketing, entrepreneurship orientation, and product innovation on competitive advantage and its impact on marketing performance of Talas Bolu Sangkuriang in Bogor city. Specifically, we focus on an analysis that improves the marketing performance and competitive advantage of Talas Bolu Sangkuriang in Bogor City. We utilize the Purposive Sampling technique, with as many as 100 respondents using a proportional random sample. The analytical method used is statistical-partial least squares using the SmartPLS 3.0 software analysis tool. The results showed that digital marketing had a positive and significant effect on competitive advantage. Similarly, product innovation generated a positive and significant result on competitive advantage. Meanwhile, entrepreneurial orientation produced an insignificant effect on competitive advantage. Similarly, digital marketing, entrepreneurial orientation, and product innovation had an insignificant effect on marketing performance. However, competitive advantage showed a positive and significant effect on marketing performance.
Determinants of Competitive Advantage and Their Impacts on Buyback Decisions (Case Study of Bu Tjondro's Kremes Chicken) Rahayu Lestari
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3724

Abstract

This study aims to analyze the efforts to increase competitive advantage and repurchase decisions at Bu Tjondro's Kremes Chicken Restaurant around South Tangerang. Sampling is based on Purposive criteria, with as many as 80 respondents using proportional random sampling. The analytical method used is statistical-partial least squares using the SmartPLS 3.0 software analysis tool. The study results show that digital marketing has a positive and significant effect on competitive advantage. Product quality has a negative and significant effect on competitive advantage. Price has a positive and significant effect on competitive advantage. The location has a positive but not significant effect on competitive advantage. Service quality has a positive and significant effect on competitive advantage. Product quality has a positive and significant effect on repurchase decisions. Price has a negative but significant effect on repurchase decisions. The location has a negative but not significant effect on repurchase decisions. Service quality has a positive and significant effect on repurchase decisions. Competitive advantage has a positive but not significant effect on repurchase decisions.
The Effects of Price Perceptions, Food Quality, and Menu Variations on Ordering Decisions and Their Impact on Customer Loyalty in Online Culinary Products Rahayu Lestari; Tiara Pradani; Kumba Digdowiseiso
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3754

Abstract

This study aims to investigate whether perceptions of price, quality of food, and menu variations have a significant effect on ordering decisions and their impact on customer loyalty in online culinary products among Millennials. Our study put more emphasize on improving the ordering decisions and consumer loyalty in culinary businesses. We utilize a Purposive Sampling technique, with as many as 100 respondents using proportional random sampling. The analytical method used is statistical-partial least squares by incorporating SPSS Version 24.00 and SmartPLS 3.0 software. The results showed that price perception had an insignificant effect on ordering decisions. In addition, food quality had a positive and significant effect on ordering decisions. Meanwhile, menu variations produced an insignificant effect on ordering decisions. Similarly, menu variations showed an insignificant effect on ordering decisions. Price perception had a positive and significant effect on customer loyalty, while both food quality and menu variations had an insignificant effect on customer loyalty. Ordering decisions had a positive and significant effect on customer loyalty.
The Effects of Brand Ambassador, Digital Marketing, and Instagram Use on Brand Trust: A Case Study of Scarlett Whitening Product Kumba Digdowiseiso; Rahayu Lestari; Beladdina An’nisa
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3268

Abstract

This study aims to prove the effects of brand ambassadors, digital marketing, and Instagram use on brand trust at Scarlett Whitening products. We utilized consumers of Scarlett Whitening products in South Jakarta that were actively using Instagram, where the age of 18-38 years constituted generation Y and generation Z. This research used a accidental sampling technique and based on the chosen criteria, the number of samples used in this study were about 96 consumers. The analytical technique used in this study was Multiple Linear Regression with the assistance of MINITAB 15 software program. The results showed that brand ambassadors, digital marketing, and Instagram use affected brand trust in Scarlett Whitening products.
Analysis of Determinants of Sales Level of MSME Creative Food and Beverage Industries in Pancoran District, South Jakarta during the COVID-19 Pandemic Rahayu Lestari; Mufidah Tamah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5031

Abstract

This study aims to determine the effect of Product Quality, Price Perception and Digital Marketing on the Sales Level of MSMEs in the Creative Food and Beverage Industry in Pancoran District, South Jakarta during the covid-19 pandemic. The data in this study used primary data through questionnaires to 100 respondents from SMEs in the Creative Food and Beverage Industry, Pancoran District, South Jakarta. This study uses a factor analysis method that is carried out on 30 variables that affect the Sales Level of SMEs in the Creative Food and Beverage Industry. Results of analysis Through factor analysis, it can be seen that the first factor that most dominantly affects the level of sales of food and beverage SMEs is the price that is able to compete with other products and innovation with other types of raw materials. So the hypothesis put forward that the price factor that is able to compete with other products as the dominant factor in influencing the level of sales of food and beverage SMEs is proven.
The Effect of Price Perception and Product Quality on Purchase Decisions through Asus Laptop Brand Trust in Meteor PC Bekasi Store Rahayu Lestari; Fujiati Afriliani
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5026

Abstract

This study aims to analyze the influence of price perception and product quality on purchasing decisions through the Asus Laptop brand trust at the Meteor PC Bekasi Store. The study source and data used primary data in the form of questionnaires, the study data was given to 96 respondents. Research sampling uses purposive sampling. The analysis method used is Partial Least Square (PLS) with the help of the SmartPLS 3.0 application. The results of the study partially found that price perception has a positive and significant effect on brand trust, product quality has a positive and significant effect on brand trust, and Price perception has a positive and significant effect on purchasing decisions, product quality has a positive and significant effect on purchasing decisions, brand trust has a positive and significant effect on purchasing decisions.
The Effect of Brand Image, Price Perception, and Product Quality on the Purchase Decision of Ms Glow Skincare on Students of the National University of Jakarta Selatan Rahayu Lestari; Lilis Suryani
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5007

Abstract

This study aims to analyze the effect of brand image, price perception, and product quality on the purchasing decision of MS Glow Skincare for South Jakarta National University students. Sources and research data using primary data in the form of a questionnaire, this research data was given to 100 respondents. The research sample was taken using purposive sampling. The analytical method used is Partial Least Square (PLS) with the help of the SmartPLS 3.0 application. The results of the study partially found that there was a positive and significant effect of brand image on purchasing decisions for Ms. Glow Skincare for National University students, there was a positive and significant influence on product quality on purchasing decisions for Ms. Glow Skincare for National University students, there was a negative and significant influence on price perception on decisions. Purchase of Ms. Glow Skincare for National University students
The Influence of Customer Relations, Pricing Strategy, and Branding Identity on Customer Satisfaction and Its Impact on Sales Growth PT. ISTA Indonesia Rahayu Lestari; Christina Evas Joe Likumahua
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6574

Abstract

This study aims to analyze the influence of customer relations, pricing strategy, and branding identity on customer satisfaction and its impact on sales growth. The data of this study used primary data through questionnaires to 100 respondents of PT. Ista Indonesia. Research sampling using purposive sampling. The analysis method used is Partial Least Square (PLS) with the help of the SmartPLS 3.0 application. The results showed that there was a partial influence of branding identity on the customer satisfaction of PT. Ista Indonesia, there is a direct influence of branding identity on the sales growth of PT Ista Indonesia, and there is a direct influence of customer relations on PT. Ista Indonesia's customer satisfaction, there is a direct influence of customer relations on sales growth through customer satisfaction, there is a direct but not significant influence of customer satisfaction on pt. ISTA Indonesia's sales growth. PT. Ista Indonesia, there is a direct influence of pricing strategy but not significantly on the customer satisfaction of PT. Ista Indonesia, there is a direct influence of pricing strategy on the sales growth of PT. Ista Indonesia.
The Effect of Flash Sale and Free Shipping on Repurchasing Interest through Customer Experience in the Shopee App in South Jakarta Rahayu Lestari; Mardin Rachman
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6073

Abstract

This study aims to analyze the effect of flash sales and free shipping on repurchase intentions through customer experience on the Shopee Application in South Jakarta. Sources and research data using primary data in the form of a questionnaire, this research data was given to 96 respondents. The research sample was taken using purposive sampling. The analytical method used is Partial Least Square (PLS) with the help of the SmartPLS 3.0 application. Partial research results with the conclusion that flash sale has a positive and significant effect on customer experience, free shipping has a positive and significant effect on customer experience, and customer experience has a positive and significant effect on repurchase interest in the Shopee Application.
The Influence of Website Quality, Social Media, and Brand Ambassadors on Online Purchasing Decisions at Shopee Through E-Word of Mouth as An Intervening Variable in Residents of Citra Indah City Jonggol Housing Rahayu Lestari; Natalia Pricilia Ticoalu
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6471

Abstract

The purpose of this study was to determine the effect of Website Quality, Social Media, and Brand Ambassador on Purchase Decisions and to find out E-Word Of Mouth in intervening the relationship between Website Quality, Social Media, and Brand Ambassadors on Purchase Decisions. The population of this research is all residents of Citra Indah City Jonggol Housing. Data were collected as many as 174 respondents and processed with IBM AMOS software version 24. The results of the research conclusions: 1) Website quality directly has a positive effect on E-WOM; 2) Social Media directly has a positive effect on E-WOM; 3) Brand Ambassadors directly have a positive effect on E-WOM; 4) Website quality directly has a positive effect on Purchase Decisions; 5) Social Media directly has a positive effect on Purchase Decisions; 6) Brand Ambassador directly has a positive and insignificant effect on Purchase Decisions; 7) E-WOM directly has a positive effect on Purchase Decisions; 8) Website quality indirectly has a positive effect through E-WOM on Purchase Decisions; 9) Social Media indirectly has a positive effect through E-WOM on Purchase Decisions; 10) Brand Ambassador indirectly has a positive and insignificant effect through E-WOM on Purchase Decisions.
Co-Authors Abdul Hafaz Ngah Abdunnafi, Fauziah Istiqomah Abidin, Yuliza Achmad Yahya Teguh Panuju Afifatunnisa, Aura Agus Sugiri, Agus Agustiani, Fitri Ahmad Nurkhin Aisyah, Haydee Noor Andhini Trihapsary Andi Wijanarko ANDINI NURWULANDARI Anis Rostiani Aprilya, Rani Astiwi Inayah Awalya Awalya, Awalya Azizah, Fadilla Nur Azizul Yadi Yaakop Azlinzuraini Ahmad Beladdina An’nisa Budin , Dg Safrina Ag Cahyani, Diah Hanung Chalid Sahuri Christina Evas Joe Likumahua Dani Dani Dharmawan, Rifky Dhieka Avrilia Lantana Digdowiseiso , Kumba Elwisam Elwisam, Elwisam Elwisam, Elwisam fadhlillah, nibras Fani Rahayu Fauziah Fauziah Fengyuan , Liao Firmando, Moses Fitriah Basalamah Fujiati Afriliani Gibran, Hafiizh Muhammad ha Rofusila Abu Hasan Hadi Prayitno Hadi Prayitno, Hadi Humam Inayah, Astiwi Intan Islamia Isadora, Kaela Juhaizi Mohd Yusof Juliani Pudjowati Kamandanu, Fisko Arya Karimah, Hapsyah Nur Karyatun, Subur Khalid Farooq Khatijah Omar Krisna, Arindya A’isy Kumba Digdowiseiso, Kumba Kusumaningrum, Anisa Putri Lajuni , Nelson Lantana, Dhieka Lestari, Silvy Dwi Lilis Suryani Lindayu, Feriska Mardin Rachman Marsudi Marsudi Maryanto - Marzelina Sintia Putri Melati Miranda, Sovia Mohidin, Rosle MONICA DEWI Muchlison, Sonny Mufidah Tamah Muhammad Wasul Muharam, Hari mungin eddy wibowo, mungin eddy Murtopo, Bahrun Ali Mu’in, Fathul Nanda, Arifa Natalia Pricilia Ticoalu Nguyen Duc Tri Nina Yudha Aryanti Nonon Saribanon Noor Fadhiha Mokhtar Nur Aishah Awi Nur Rochmah Kumalasari Nur, Siti Utami Novia Nurul Isnaini Nuzul Inas Nabila, Nuzul Inas Nyai Mukholisah Ogunkoya, Olufemi Adewale Olawole Olanre Fawehinmi Orina, Dina Panca hardian Putra Parulian, Sopar Pinarsinta, Tira Pradini, Gagih Putri Kusumaningrum, Anisa Putri Oktaviani Rabbani, Ghani Fadhil Raifan Wahyu Satria Rena Elpiana Resti Hardini Resti Hardini Ricko Sholeh Pratama Rifna Angraini Rohana Ahmad Rosyidah Muhammad Rum Alim, Moch Safiek Mokhlis Salmah Sari, Alvita Sari, Meida Ramita Sarina Ismail Sartika, Deby Sekarani, Shalsyadila Safira Setiawan, Anugrah Rega Siti Falindah Padlee Siti Nur Hikmah siti rodiah Soni Prayoga Suadi Sapta Putra Sugiono, Edi Suwadji, Sukma Annisa Syafrizal Chan Tety Rachmawati Tiara Pradani Tri Waluyo Tri Waluyo Tuna, Syifa Azzahra Uripto, Casto Utama, Andyan Pradipta Wastuti, Wahyu Wijanarko, Andi Wismanto Wismanto Yapono, Dania Amani Yasifati Hia Yulfa, Arie Yulia Apriana Yupi Yani Telaumbanua Zaliha Zainuddin Zuha Rosufila Abu Hasan Zulfikar, Ahya