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Ambar Lukitaningsih
Universitas Sarjanawiyata Tamansiswa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Other

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Pengaruh Brand Ambasador, Electronic Word oF Mouth, dan Gaya Hidup terhadap Keputusan Pembelian Skincare Somethinc di Kota Yogyakarta Lintang Sukma Ningrum; Ambar Lukitaningsih; Diansepti Maharani, Bernadetta
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 5 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i5.1201

Abstract

This research aims to test whether Brand Ambassador, Electronic Word Of Mouth, and Lifestyle have an influence on Purchase Decisions for Somethinc skincare in Yogyakarta City. This research took samples from consumers who purchased and used some type of skincare, aged 18 to 25 years, female and male, as well as students who live in the city of Yogyakarta. The method used uses a non-probability sampling technique with a purposive sampling method. Data collection was carried out by distributing questionnaires which were distributed online using Google Form. The number of respondents' data processed was 112 people which was obtained using the Hair formula, namely the number of indicators multiplied by 7. This research data was analyzed using multiple linear analysis and this processing was carried out using SPSS version 20. The results of this research show that the variables Brand Ambassador (X1), Electronic Word of Mouth (X2) and Lifestyle (X3) partially and simultaneously influence the Purchasing Decision variable (Y)
PENGARUH FOOD QUALITY & SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING PADA UD BAROKAH MuhammadHanafi, Muhammad Hanafi; Ambar Lukitaningsih; Nonik Kusuma Ningrum
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh food quality & service quality terhadap customer satisfaction dengan brand image sebagai variabel intervening pada UD Barokah. Penelitian ini menggunakan metode kuantitatif, dan populasinya adalah seluruh konsumen UD Barokah. Teknik pengambilan sampel Purposive sampling. Hasil penelitian menunjukkan bahwa Food quality berpengaruh positif dan signifikan terhadap customer satisfaction, service quality berpengaruh positif dan signifikan terhadap customer satisfaction, Food quality berpengaruh positif dan signifikan terhadap brand image, Service quality berpengaruh positif dan signifikan terhadap brand image dan brand image berpengaruh positif dan tidak signifikan terhadap customer satisfaction. Implikasi dalam penelitian ini yaitu hasil penelitian diharapkan UD Barokah dapat meningkatkan brand image yang dimilikinya agar konsumen dapat mengenal dan bisa menawarkan produknya ke orang lain.
Analisis Budaya Organisasi, Kompensasi, Dan Disiplin Kerja Terhadap Organizational Citizenship Behavior (OCB) Melalui Motivasi Sebagai Variabel Moderasi Suseno; Kirana, Kusuma Chandra; Lukitaningsih, Ambar
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 6 No 2 (2021): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v6i2.16005

Abstract

This research purported to discover the influence of corporate culture, compensation and working discipline on Organizational Citizenship Behavior (OCN) using motivation as moderating variable. Research population covered all employees in PERUMDAM Bantul having permanent officer status as many 115 persons. Research sampling was based on Slovin method resulting in 90 people selected using random sampling technique. Research method was based on quantitative approach. The research utilized SmartPLS 3.2.8 to conduct inferential analysis. Based on the result of inferential analysis using SmartPLS 3.2.8 it can be concluded that there was tangible influence of corporate culture, compensation and working discipline on Organizational Citizenship Behavior (OCN) using motivation as moderating variable.The result of this research is applicable as reference to improve OCB in any companies simply by strengthening corporate culture, rationalizing compensation, maintaining workplace discipline and motivating the employees to work even harder.
SUSTAINABLE MATERIALS NATURAL COLORS THE SUNGGING WAYANG PROCESS AS A REBRANDING OF THE GENDENG BANGUNJIWO WAYANG ARTISAN COMMUNITY IN BANTUL, YOGYAKARTA Susanto, Moh. Rusnoto; Mariah, Siti; Lukitaningsih, Ambar; Surono, Sugiyarto; Kinanti, Marlita Diyah Wening; Idam, Gabriela; Azis, Septiyan Ibnu; Prasetyo, Haryanto Nur; Damayanti, Fanita; Maulida, Tasya
International Journal of Engagement and Empowerment (IJE2) Vol. 5 No. 3 (2025): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v5i3.239

Abstract

This community service project aims to develop natural dyes (sustainability materials) to support the wayang puppet painting process as a rebranding strategy for the artisan community in Gendeng Hamlet, Bangunjiwo, Bantul, Yogyakarta. The implementation method involves a series of activities carried out through a Participatory Action Research (PAR) approach, involving artisans, academics, and facilitators. The stages include training, mentoring, exploration of local materials (such as Indigofera leaves, tingi bark, and turmeric), and applied trials on wayang puppets. The results of the activities showed an increase in the artisans' capacity in natural dye extraction and application techniques, more aesthetically pleasing and environmentally friendly visual quality of wayang, and the formation of a new community identity with the branding “Wayang Warna Alam” (Natural Color Wayang). This innovation not only increases the added value of wayang products but also strengthens cultural and ecological sustainability and opens up market opportunities in the context of the creative economy.
Mediating Role of Brand Loyalty in Driving Consumer Advocacy: Evidence from the Coffee Shop Industry Setiawan, Suryadi; Lukitaningsih, Ambar; Fadhilah, Muinah
Relevance: Journal of Management and Business Vol. 8 No. 2 (2025): December
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/relevance.v8i2.13143

Abstract

This study examines the role of brand loyalty as a mediating variable in the relationship between brand satisfaction, brand attachment, and consumer advocacy in the modern coffee industry, using Kopi Kenangan as a case study. Empirical evidence suggests that consumer satisfaction with product and service quality does not always lead to voluntary advocacy behavior. Guided by Expectancy-Disconfirmation Theory (EDT), this study investigates how functional satisfaction and emotional attachment influence loyalty and subsequently encourage consumer advocacy. A quantitative approach was employed with purposive sampling of 150 respondents who had been active Kopi Kenangan customers for at least six months. Data were collected through an online questionnaire using a five-point Likert scale and analyzed using Structural Equation Modeling (SEM) with AMOS. The results indicate that brand satisfaction and brand attachment have a positive and significant effect on brand loyalty, while brand loyalty strongly influences consumer advocacy. Furthermore, brand loyalty mediates the relationship between brand satisfaction and brand attachment with consumer advocacy. These findings confirm that brand loyalty is shaped not only by functional satisfaction but also by a strong emotional bond between consumers and brands. This study provides practical insights for marketers to strengthen personalized brand experiences and develop emotionally driven loyalty strategies to foster sustainable consumer advocacy in the digital era.
PERAN PEMASARAN DIGITAL DAN BRANDING DALAM MEMPENGARUHI MINAT BELI MELALUI KESADARAN MEREK SEBAGAI INTERVENING Pramudya, Ferry Agsta; Lukitaningsih, Ambar; Cahyani, Putri Dwi
Jurnal Ekonomi dan Bisnis Indonesia Vol 10 No 2 (2025): JURNAL EKONOMI DAN BISNIS INDONESIA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37673/jebi.v10i2.7084

Abstract

This study aims to analyze the role of digital marketing and branding in influencing purchase intention with brand awareness as an intervening variable among Starcross consumers in Yogyakarta. This research employs a quantitative method using primary data collected through a Likert-scale questionnaire. The sample consists of 105 respondents who are Starcross consumers, selected using purposive sampling technique. Data analysis was conducted using multiple linear regression and Sobel test with the assistance of SPSS software. The results indicate that digital marketing and branding have a positive and significant effect on brand awareness. Furthermore, digital marketing, branding, and brand awareness also have a positive and significant influence on purchase intention. The mediation test results reveal that brand awareness effectively mediates the relationship between digital marketing and branding toward purchase intention. These findings highlight the importance of integrating digital marketing and branding strategies to enhance brand awareness and stimulate consumers’ purchase intention, particularly in the local fashion industry.
The Influence of Brand Communication, Brand Loyalty, and Service Quality on Purchase Decisions with Purchase Interest as an Intervening Variable (Case Study on Ticket Purchases by PT Kereta Api Indonesia (Persero) During the Covid-19 Pandemic) Tjakrawiralaksana, Muhammad Farhan; Lukitaningsih, Ambar; Cahya, Agus Dwi
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i3.6055

Abstract

Service companies, including PT KAI, can determine appropriate marketing strategies to achieve their goals. During a pandemic, factors influencing passenger purchasing decisions include purchase intention, brand communication, brand loyalty, and the quality of the transportation company's services. The decline in rail transportation users due to the Covid-19 pandemic demonstrates that public interest in purchasing train tickets remains low. Purchase intention is the desire to possess more of a product or service. This study aims to determine the influence of brand communication, brand loyalty, and service quality on purchase decisions, with purchase intention as the intervening variable, among users of PT Kereta Api Indonesia services in the Special Region of Yogyakarta. The research employed a quantitative method with a total of 105 respondents who are users of PT KAI services. The data analysis technique used was multiple linear regression analysis. The results show that all proposed hypotheses are accepted. Brand communication, brand loyalty, and service quality have a significant effect on purchase intention, with significance values of 0.031, 0.001, and 0.001, respectively. In addition, all three variables also have a significant influence on purchase decisions, with significance values of 0.010 forbrand communication,0.004 for brand loyalty, and 0.001 for service quality. Furthermore, purchase intention as an intervening variable also significantly influences purchase decisions, with a significance value of 0.001. These findingsindicate that purchase intention plays an important role in mediating the effect of brand communication, brand loyalty, and service quality on the purchase decisions of PT Kereta Api Indonesia service users.
The Influence of Food Safety and Health Behaviour on Purchase Intention and Its Implications for Purchase Decisions at Oish Bakery Muliawan, Muhammad Rendy; Lukitaningsih, Ambar; Kusmaningrum, Nonik
Amkop Management Accounting Review (AMAR) Vol. 6 No. 1 (2026): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i1.3593

Abstract

This study aims to analyse the effect of food safety and health behaviour on purchase intention and its implications for purchase decisions among Oish Bakery consumers. The research method used is a quantitative approach with a survey technique involving 120 respondents. Data analysis uses multiple linear regression analysis and mediation tests. The results of the study indicate that food safety and health behaviour have a positive effect on purchase intention. Purchase intention has been proven to have a significant effect on purchase decisions and mediates the effect of food safety and health behaviour on purchase decisions. These findings indicate that improving food safety and health is an important strategy in increasing consumer purchase intention and purchase decisions in the bakery industry.
Co-Authors Adzani, Inggil Satria Agus Dwi Cahya Agus Dwi Cahya Akbar, Arif Maulana Alfiana, Lela Alfiani, Leli Anang Kurniawan Andhi Setyawan Andika Andika Anis Marjukah Anis Marjukah Anton Nugroho Anwar Virgano Fauzi Arief Rizky Pradana Astuti, Sekar Meilana Kinanthi Astuti, Sri Widiya Ayu Rosita Azis, Septiyan Ibnu Azizan, Ahamad Tarmizi Baiq Nurhidayati Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Bernedetta Diansepti Maharani Bety Hanum Mahira Bilqisa, Nazla H. Budi Setiawan Budiarno Budiarno Cepi Sopran Chrisdinata Adi Mahendra Damayanti, Fanita Deri Yuansyah Devi Nurchasanah Dhiastama, Rendi Ajib Diansepti Maharani, Bernadetta Dina Arumsari, Mela Eko Bagus Widakdhono Eko Bagus Widakdhono Erik Dian Pratama Ermi Yandi Andi Eva Suwarni Evanjeli, Laurensia Aptik Farid Alif Muttaqin Firti Lestari Gendro Wiyono Hamdani Hartono, Arif Hatmanti, Lusia Tria Hayon, Laurensia Barekina Henny Welsa Henny Welsa Heroe Soelistiawan Hutami, Lusia Tria Hatmanti Ian Febri IBN Udayana, IBN Ida Bagus Nyoman Udayana Idam, Gabriela Ilya Nafilah Intan Herdiana Larasati Intan Putri Kusuma Ismul Khobir Jehadut, Gratsia Yuni Kartika Jesi Kinanti, Marlita Diyah Wening Kusmaningrum, Nonik Kusnul Khotimah Kusuma Chandra Kirana Kusuma Chandra Kirana, Kusuma Chandra kusuma, nala tri Laili, Siti Nafisatul Latifuddin, Muhammad Irfan Latulinskey, Clariva Laurensia Aptik Evanjeli Leli Alfiani Lestari, Efa Suci Lestari, Firti Liando, Irwan Lianti, Desi Lintang Sukma Ningrum Londin, Dorce Marchiliya Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Maharani, Bernadetta Diansepti Mahastuti Mahastuti Nur Indahsari Mahastuti Nur Indahsari Makbul, Reza Sofian Marisa Elma Rosyadah Marsiana Numat Mar’atush Sholihah Maulida, Tasya Maulidya, Thasya Alwa Migueli, Imer Mizan Iskandar Mizan, Dwi Iskandar MuhammadHanafi, Muhammad Hanafi Muinah Fadhilah Muinah Fadhilah, Muinah Mujiatun, Mujiatun Muliawan, Muhammad Rendy Nala Tri Kusuma Ningrum , Nonik Kusuma Nonik Kusuma Ningrum Nugraha, Tommy Wiguna Nurchasanah, Devi Nurwijayanti Octavian, Pingky Octaviawati, Erika Hestiana Oky Suma Putra Pamukti, Manghesti Wahyu Jati Pangestu, Raka Pingky Octavian Pramudya, Ferry Agsta Prasetia, Rizky Edi Prasetyo, Haryanto Nur Pratama, Nico Prawita, Dika Prayekti Prayekti, Prayekti Putra Hana, Yogananda Enggara Putra, Oky Suma Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Putri, Yessi Anggraeni Rafida Siska Islamiyah Rahmawan, Willy Adimas Rendi Ajib Dhiastama Rismawati, Dewi Rizka Cahyani Hermawati Rosyadah, Marisa Elma Saidon, Hasnul Jamal Salsabela Eka Pancarini Saputri, Riska Saputri, Valda Regina Setiawan, Suryadi shalahuddin shalahuddin Siti Mariah Siti Mariah, Siti Solikhah, Puji Sopran, Cepi Sugiyarto Surono Sugiyarto Surono, Sugiyarto Suparyadi Suparyadi, Suparyadi Susanto, Moh. Rusnoto Suseno Sutiyati Sutiyati* Syahda, Herawindya Istibra Syamsul Hadi Syamsul Hadi Taqi Ardabilli, Muhammad Tjakrawiralaksana, Muhammad Farhan Tommy Wiguna Nugraha Topri Dwi Wacono Tria , Lusia Triyono Triyono Utami, Lusia Tria Hatmanti Virgian Tengara Jati Vivi Hastu Listyaningrum Wacono, Topri Dwi Wiwit Lestari Wiwit, Ilma Wulansari, Rika Yuli Sudarwanto Yusup, Ariska Maulana Zulfiah, Evi