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All Journal Efisiensi : Kajian Ilmu Administrasi Jurnal Siasat Bisnis Jurnal Manajemen Terapan dan Keuangan Jurnal Ekonomi dan Kewirausahaan Jurnal Bisnis dan Manajemen Potensio JAM : Jurnal Aplikasi Manajemen Equilibrium EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Mirai Management Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal EMT KITA Jurnal Ilmiah Universitas Batanghari Jambi Upajiwa : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat MANAJERIAL JURNAL MANAJEMEN MOTIVASI Akuntabel : Jurnal Ekonomi dan Keuangan Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat EKONOMIS : Journal of Economics and Business JEM17: Jurnal Ekonomi Manajemen J-MAS (Jurnal Manajemen dan Sains) Stability: Journal of Management and Business Jurnal Pendidikan Ekonomi (JURKAMI) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jambura Economic Education Journal MABIS: Manajemen dan Bisnis TEMALI : Jurnal Pembangunan Sosial JURNAL EKOBIS DEWANTARA Value: Jurnal Manajemen dan Akuntansi Jurnal Ekonomi dan Bisnis Indonesia International Journal of Economics Development Research (IJEDR) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Bisman (Bisnis dan Manajemen): The Journal of Business and Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL MANDAR: Management Development and Applied Research Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Senirupa Warna (JSRW) International Journal of Engagement and Empowerment (IJE2) Dynamic Management Journal Jurnal Bingkai Ekonomi (JBE) INVOICE : JURNAL ILMU AKUNTANSI Jurnal Manajemen DIVERSIFIKASI Jurnal Bina Bangsa Ekonomika International Journal of Science and Society (IJSOC) Journal of Management and Islamic Finance Journal of Management and Digital Business Relevance: Journal of Management and Business Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi Jurnal Manajemen dan Pemasaran Jasa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Economics, Business, Accounting & Society Review Amkop Management Accounting Review (AMAR) Jurnal Ilmiah Ekonomi dan Manajemen Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam IMPACTS: International Journal of Empowerment and Community Services Proceeding of International Conference on Humanity Education and Society
Ambar Lukitaningsih
Universitas Sarjanawiyata Tamansiswa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Other

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Mediating Role of Brand Loyalty in Driving Consumer Advocacy: Evidence from the Coffee Shop Industry Setiawan, Suryadi; Lukitaningsih, Ambar; Fadhilah, Muinah
Relevance: Journal of Management and Business Vol. 8 No. 2 (2025): December
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/relevance.v8i2.13143

Abstract

This study examines the role of brand loyalty as a mediating variable in the relationship between brand satisfaction, brand attachment, and consumer advocacy in the modern coffee industry, using Kopi Kenangan as a case study. Empirical evidence suggests that consumer satisfaction with product and service quality does not always lead to voluntary advocacy behavior. Guided by Expectancy-Disconfirmation Theory (EDT), this study investigates how functional satisfaction and emotional attachment influence loyalty and subsequently encourage consumer advocacy. A quantitative approach was employed with purposive sampling of 150 respondents who had been active Kopi Kenangan customers for at least six months. Data were collected through an online questionnaire using a five-point Likert scale and analyzed using Structural Equation Modeling (SEM) with AMOS. The results indicate that brand satisfaction and brand attachment have a positive and significant effect on brand loyalty, while brand loyalty strongly influences consumer advocacy. Furthermore, brand loyalty mediates the relationship between brand satisfaction and brand attachment with consumer advocacy. These findings confirm that brand loyalty is shaped not only by functional satisfaction but also by a strong emotional bond between consumers and brands. This study provides practical insights for marketers to strengthen personalized brand experiences and develop emotionally driven loyalty strategies to foster sustainable consumer advocacy in the digital era.
Purchase Intention of Eco-Fashion: The Influence of Social Media and Environmental Concern Gusfi, Vira Aulia; Lukitaningsih, Ambar; Fadhilah, Muinah
JURNAL MANAJEMEN MOTIVASI Vol 21 No 1 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i1.7761

Abstract

This study aims to analyze the effect of environmental concern and social media influence on purchase behavior, with purchase intention of eco-fashion products as a mediating variable. A quantitative method using PLS-SEM was applied to 104 eco-fashion consumers in Yogyakarta. The results show that environmental concern significantly affects both purchase intention and behavior, while social media influence only significantly affects purchase intention. Purchase intention mediates both relationships. The findings provide theoretical support for the Theory of Planned Behavior and practical implications for marketers in promoting sustainable fashion consumption.
The Role of Performance Measurement Systems and Innovative Culture in Promoting Innovative Work Behavior: The Mediating Effect of Organizational Support Ardiansyah, Septian Rino; Hadi, Syamsul; Lukitaningsih, Ambar
JURNAL MANAJEMEN MOTIVASI Vol 21 No 1 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i1.7766

Abstract

This study explores how performance measurement systems and innovative culture influence innovative work behavior, with perceived organizational support as a mediator. Conducted at the Giwangan Terminal Office in Yogyakarta with 105 employees, data were collected via questionnaires and analyzed using SmartPLS 4. Results show that performance measurement systems impact innovative behavior only indirectly through organizational support, while innovative culture affects it both directly and indirectly. The findings highlight the importance of fair performance systems and a supportive, innovation-driven culture in fostering employee creativity and strengthening organizational competitiveness.
Analysis of Electronic Word of Mouth and Green Product on Purchase Decision Mediated by Brand Image on Chery Omoda E5 Electric Car in Yogyakarta Lahura, Armando; Lukitaningsih, Ambar; Fadhilah, Muinah
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.7918

Abstract

This study aims to examine the effect of Electronic Word of Mouth and Green Product on Purchase Decision of Chery Omoda E5 electric cars in Yogyakarta, with Brand Image as a mediating variable. Data from 37 respondents were collected via purposive sampling and analyzed using SmartPLS 4. Results show that e-WOM and Green Product do not directly influence Purchase Decision but positively affect Brand Image. Brand Image significantly mediates the effect of Green Product on Purchase Decision, but not the effect of Electronic Word of Mouth
Pengaruh Influencer Marketing Dan Online Customer Review Padakeputusan Pembelian Dengan Minat Beli Sebagai Variabel Mediasi Pada Pelanggan Platform Tiktok Shop Di Kota Yogyakarta Pratama, Muhammad Erdin Huda; Lukitaningsih, Ambar; Maharani, Bernadetta Diansepti
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8444

Abstract

As PT XYZ's training center aligns its services with corporate strategy and values, it aims to optimize employee performance through effective learning. In support of the company’s cost-efficiency strategy, the center initiates a digital transformation by implementing electronic certificates (e-certificates) to reduce both time and financial costs. This study analyzes risks associated with the implementation of e-certificates, focusing on issuance, authentication, document validity, and system security. The objective is to identify risks related to applications, processes, and documents, and provide mitigation strategies. The final outcome of this research is a set of recommendations to address and minimize identified risks effectively.
PENGARUH KEUNIKAN PRODUK DAN MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK TAS KULIT ASLI KOESOEMA BAGS DENGAN KEPERCAYAAN KONSUMEN SEBAGAI VARIABEL INTERVENING Septina Nurmalita Putri Kusuma Wardani; Muinah Fadhilah; Ambar Lukitaningsih
UPAJIWA DEWANTARA : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat Vol 10 No 1 (2026): UPAJIWA DEWANTARA: JURNAL EKONOMI, BISNIS DAN MANAJEMEN DAULAT RAKYAT
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/mmud.v10i1.21877

Abstract

This research is motivated by the intense competition in the leather fashion industry, which demands product differentiation strategies. This study aims to analyze the influence of product uniqueness and social media on purchasing decisions, with consumer trust as an intervening variable, at Koesoema Bags. Using a quantitative approach, data was collected through a survey of 172 respondents selected using a purposive sampling technique. Data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results indicate that product uniqueness and social media have a positive and significant influence on purchasing decisions and consumer trust. Another key finding demonstrates that consumer trust plays a significant role in mediating the relationship between product uniqueness and social media on purchasing decisions. The implications of this study emphasize the importance of maintaining personalized (custom) services and authentic digital interactions to build trust and drive sales of local products.  
Pengaruh Interaktifitas dan Influencers terhadap Purchase Decision melalui mediasi Customer Engagement di Live shopping Tiktok Gina Anindita; Henny Welsa; Ambar Lukitaningsih
UPAJIWA DEWANTARA : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat Vol 10 No 1 (2026): UPAJIWA DEWANTARA: JURNAL EKONOMI, BISNIS DAN MANAJEMEN DAULAT RAKYAT
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/mmud.v10i1.21878

Abstract

This study investigates the effects of interactivity and influencers on purchase decisions mediated by customer engagement in TikTok live shopping. The growth of social commerce has shifted consumer behavior toward interactive, real-time shopping experiences that blend entertainment and transaction. TikTok Live Shopping enables direct interaction among hosts, influencers, and viewers, potentially shaping engagement and buying outcomes. Using a quantitative survey approach, data were collected through an online questionnaire from 97 respondents who had previously watched and purchased via TikTok live streams, selected through purposive non-probability sampling. Data were analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS) with SmartPLS. The study is expected to demonstrate that higher interactivity and credible influencers enhance customer engagement, which in turn positively influences purchase decisions. The findings contribute to social commerce and marketing literature and provide guidance for businesses and content creators to optimize live-streaming strategies that foster engagement and drive purchases.
PERAN PEMASARAN DIGITAL DAN BRANDING DALAM MEMPENGARUHI MINAT BELI MELALUI KESADARAN MEREK SEBAGAI INTERVENING Ferry Agsta Pramudya; Ambar Lukitaningsih; Putri Dwi Cahyani
Jurnal Ekonomi dan Bisnis Indonesia Vol 10 No 2 (2025): JURNAL EKONOMI DAN BISNIS INDONESIA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37673/jebi.v10i2.7084

Abstract

This study aims to analyze the role of digital marketing and branding in influencing purchase intention with brand awareness as an intervening variable among Starcross consumers in Yogyakarta. This research employs a quantitative method using primary data collected through a Likert-scale questionnaire. The sample consists of 105 respondents who are Starcross consumers, selected using purposive sampling technique. Data analysis was conducted using multiple linear regression and Sobel test with the assistance of SPSS software. The results indicate that digital marketing and branding have a positive and significant effect on brand awareness. Furthermore, digital marketing, branding, and brand awareness also have a positive and significant influence on purchase intention. The mediation test results reveal that brand awareness effectively mediates the relationship between digital marketing and branding toward purchase intention. These findings highlight the importance of integrating digital marketing and branding strategies to enhance brand awareness and stimulate consumers’ purchase intention, particularly in the local fashion industry.
The Influence of Food Safety and Health Behaviour on Purchase Intention and Its Implications for Purchase Decisions at Oish Bakery Muhammad Rendy Muliawan; Ambar Lukitaningsih; Nonik Kusmaningrum
Amkop Management Accounting Review (AMAR) Vol. 6 No. 1 (2026): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i1.3593

Abstract

This study aims to analyse the effect of food safety and health behaviour on purchase intention and its implications for purchase decisions among Oish Bakery consumers. The research method used is a quantitative approach with a survey technique involving 120 respondents. Data analysis uses multiple linear regression analysis and mediation tests. The results of the study indicate that food safety and health behaviour have a positive effect on purchase intention. Purchase intention has been proven to have a significant effect on purchase decisions and mediates the effect of food safety and health behaviour on purchase decisions. These findings indicate that improving food safety and health is an important strategy in increasing consumer purchase intention and purchase decisions in the bakery industry.
The Effect of the Number of Tourists, the Number of Hotels, and the Number of Tourist Attractions on the Economic Growth of Yogyakarta with Regional Original Income as an Intervening Variable Mang Yayi Jabawidhiartha; Welsa, Henny; Lukitaningsih, Ambar
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.9079

Abstract

Pengumpulan infrastruktur pariwisata swadaya (DIY) belum optimal, sehingga belum mampu meningkatkan lama tinggal dan pengeluaran wisatawan. Studi ini bertujuan untuk menganalisis pengaruh jumlah wisatawan, hotel, dan objek wisata terhadap PDB Yogyakarta dengan PAD sebagai variabel mediasi. Menggunakan data panel tahun 2016–2025 di lima kabupaten/kota, data dianalisis menggunakan metode PLS-SEM melalui SmartPLS. Hasil menunjukkan bahwa semua variabel pariwisata memiliki pengaruh positif yang signifikan terhadap PDB secara langsung atau tidak langsung melalui mediasi parsial PAD. Implikasinya adalah pemerintah daerah harus menggeser orientasi pariwisata dari kuantitas ke kualitas dan mendigitalisasi pengumpulan pungutan untuk memperkuat fiskal daerah.
Co-Authors Adzani, Inggil Satria Agus Dwi Cahya Agus Dwi Cahya Akbar, Arif Maulana Alfiana, Lela Alfiani, Leli Anang Kurniawan Andhi Setyawan Andika Andika Anis Marjukah Anton Nugroho Anwar Virgano Fauzi Ardiansyah, Septian Rino Arief Rizky Pradana Astuti, Sekar Meilana Kinanthi Astuti, Sri Widiya Ayu Rosita Azis, Septiyan Ibnu Azizan, Ahamad Tarmizi Baiq Nurhidayati Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Bernedetta Diansepti Maharani Bety Hanum Mahira Bilqisa, Nazla H. Budi Setiawan Budi Setiawan Budiarno Budiarno Cepi Sopran Chrisdinata Adi Mahendra Damayanti, Fanita Deri Yuansyah Devi Andriana Devi Nurchasanah Dhiastama, Rendi Ajib Diansepti Maharani, Bernadetta Dina Arumsari, Mela Eko Agus Setiawan Eko Bagus Widakdhono Eko Bagus Widakdhono Erik Dian Pratama Ermi Yandi Andi Eva Suwarni Farid Alif Muttaqin Ferry Agsta Pramudya Firti Lestari Gendro Wiyono Gina Anindita Gusfi, Vira Aulia Hamdani Hartono, Arif Hatmanti, Lusia Tria Hayon, Laurensia Barekina Henny Welsa Henny Welsa Heroe Soelistiawan Hutami, Lusia Tria Hatmanti Ian Febri IBN Udayana, IBN Ida Bagus Nyoman Udayana Idam, Gabriela Ilya Nafilah Intan Herdiana Larasati Intan Puspita Sari Intan Putri Kusuma Ismul Khobir Jehadut, Gratsia Yuni Kartika Jesi Kinanti, Marlita Diyah Wening Kusnul Khotimah Kusuma Chandra Kirana Kusuma Chandra Kirana, Kusuma Chandra kusuma, nala tri Lahura, Armando Laili, Siti Nafisatul Latifuddin, Muhammad Irfan Latulinskey, Clariva Laurensia Aptik Evanjeli Le Ngoc Minh Khoi Leli Alfiani Lestari, Efa Suci Lestari, Firti Liando, Irwan Lianti, Desi Lintang Sukma Ningrum Londin, Dorce Marchiliya Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Maharani, Bernadetta Diansepti Mahastuti Mahastuti Nur Indahsari Mahastuti Nur Indahsari Makbul, Reza Sofian Mang Yayi Jabawidhiartha Marisa Elma Rosyadah Marsiana Numat Mar’atush Sholihah Maulida, Tasya Maulidya, Thasya Alwa Migueli, Imer Mizan Iskandar Mizan, Dwi Iskandar Muhammad Rendy Muliawan MuhammadHanafi, Muhammad Hanafi Muinah Fadhilah Muinah Fadhilah Muinah Fadhilah, Muinah Mujiatun, Mujiatun Nala Tri Kusuma Nguyen Le Thanh Danh Ningrum , Nonik Kusuma Nonik Kusmaningrum Nonik Kusuma Ningrum Nugraha, Tommy Wiguna Nurchasanah, Devi Nurwijayanti Octavian, Pingky Octaviawati, Erika Hestiana Oky Suma Putra Pamukti, Manghesti Wahyu Jati Pangestu, Raka Pingky Octavian Prasetia, Rizky Edi Prasetyo, Haryanto Nur Pratama, Muhammad Erdin Huda Pratama, Nico Prawita, Dika Prayekti Prayekti, Prayekti Putra Hana, Yogananda Enggara Putra, Oky Suma Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Putri, Yessi Anggraeni Rafida Siska Islamiyah Rahmawan, Willy Adimas Rendi Ajib Dhiastama Riskin Hidayat Rismawati, Dewi Rizka Cahyani Hermawati Rosyadah, Marisa Elma Saidon, Hasnul Jamal Salsabela Eka Pancarini Saputri, Riska Saputri, Valda Regina Septina Nurmalita Putri Kusuma Wardani Setiawan, Suryadi shalahuddin shalahuddin Siswahyudianto Siti Mariah Siti Mariah, Siti Solikhah, Puji Sopran, Cepi Sugiyarto Surono Sugiyarto Surono, Sugiyarto Suparyadi Suparyadi, Suparyadi Susanto, Moh. Rusnoto Suseno Sutiyati Sutiyati* Syahda, Herawindya Istibra Syamsul Hadi Syamsul Hadi Syamsul Ph.D M.A. Hadi Taqi Ardabilli, Muhammad Tommy Wiguna Nugraha Topri Dwi Wacono Tria , Lusia Triyono Triyono Utami, Lusia Tria Hatmanti Virgian Tengara Jati Vivi Hastu Listyaningrum Wacono, Topri Dwi Wiwit Lestari Wiwit, Ilma Wulansari, Rika Yuli Sudarwanto Yusup, Ariska Maulana