Articles
Pengaruh Brand Image, Atribut Produk dan Presepsi Kualitas Terhadap Keputusan Pembelian
Alfiana, Lela;
Lukitaningsih, Ambar;
Hatmanti, Lusia Tria
Jurnal Ilmiah Manajemen Kesatuan Vol 9 No 1 (2021): JIMKES Edisi April 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan
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DOI: 10.37641/jimkes.v9i1.440
The research objective to be achieved is to analyze and explain the Brand Image, Product Attributes, Quality Perceptions of Purchasing Decisions in the People of Yogyakarta City. This research is a quantitative research. The population in this study were students of the Yogyakrta City Society. The data were collected by using a questionnaire method. The data analysis technique used is the validity test technique, the reliability of multiple linear regression which is supported by the t test, f test, and classical assumption test. The results of data analysis with a significance of 0.05 indicate that the variables brand image, product attributes, perceived quality have an effect on purchasing decisions Keywords: Brand Image, Product Attributes, Perceptions of Quality
Pengaruh tarif, keamanan dan kenyamanan terhadap loyalitas konsumen
Putra, Oky Suma;
Lukitaningsih, Ambar;
Cahyani, Putri Dwi
FORUM EKONOMI Vol 24, No 1 (2022)
Publisher : Faculty of Economics and Business Mulawarman University
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DOI: 10.29264/jfor.v24i1.10414
Penelitian ini dilakukan untuk mengetahui pengaruh tarif, keamanan, dan kenyamanan terhadap loyalitas konsumen Grab di kota Yogyakarta. Penelitian ini menggunakan metode kuantitatif. Pengumpulan data diambil dengan metode kuesioner. Peneliti mengambil sampel konsumen dengan syarat telah menggunakan layanan pemesanan lebih dari dua kali. Jumlah data yang diolah sebanyak 100 responden. Data dianalisis dengan menggunakan aplikasi Microsoft Excel 2010 dan IBM SPSS versi 21. Berdasarkan hasil uji validitas, reliabilitas, normalitas, multikolinieritas dan heteroskodastisitas, maka kuesioner dapat dikatakan layak untuk diuji. Kemudian dilanjutkan dengan uji t, uji f, koefisien determinasi dan analisis regersi berganda. Hasil penelitian menunjukkan secara parsial variabel tarif berpengaruh terhadap loyalitas konsumen, variabel keamanan tidak berpengaruh terhadap loyalitas konsumen dan variabel kenyamanan tidak berpengaruh terhadap loyalitas konsumen dan secara simultan variabel tarif, keamanan, kenyamanan berpengaruh terhadap loyalitas konsumen.
Pengaruh Social Media dan Brand Image Terhadap Purchase Decision Melalui Buying Interest
Sutiyati Sutiyati*;
Henny Welsa;
Ambar Lukitaningsih
Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Vol 4, No 2 (2020): Jurnal Ecodemica: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : LPPM Universitas BSI
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DOI: 10.31294/jeco.v4i2.8223
ABSTRACTThe purpose of this research is to determine the most influential and important variables that cause the low totally of the peoples has been visited at Parangtritis beach Yogyakarta in accordance with the problems that have been formulated. A sample size of 97 that can represent the population is determined using the Krejcie-Morgan method. The method of analysis in this study is to use a variance-based analysis of Structural Equation Modeling (SEM), namely Partial Least Square (PLS). The sampling technique in this study is accidental sampling using a questionnaire instrument. Social media variables have a positive and significant effect on purchase decision by showing p values of 0.000; brand image variable has a positive and significant effect on purchase decision with p values of 0.018; social media variables has a positive and significant effect on buying interest and p values of 0.008; brand image variable has a positive but not significant effect on work stress with an original sample value of 0.213 and a p value of 0.129; buying interest variables have a positive and significant effect on purchase decision as evidenced by the original sample value of 0.014 and p values of 0.764; buying interest as intervening influences has effect on relationship between social media variables and purchase decision with zscore (2.67)> ztable (1.96); buying interest as an intervening has not effect on relationship between brand image and purchase decision with zscore (1.08)< ztable (1.96).Keywords: Social media, Brand image, buying interest, purchase decision
Pengaruh Persepsi Nilai, Persepsi Pengetahuan Lingkungan dan Sikap Terhadap Produk Hijau pada Niat Beli Hijau Konsumen Air Mineral Ades di Daerah Istimewa Yogyakarta
Nonik Kusuma Ningrum;
Ambar Lukitaningsih;
Intan Herdiana Larasati
Jurnal Ilmiah Universitas Batanghari Jambi Vol 22, No 1 (2022): Februari
Publisher : Universitas Batanghari Jambi
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DOI: 10.33087/jiubj.v22i1.1880
This study aims to explain the extent of the influence of Perceived Value, Perceived Environmental Knowledge Attitudes towards Green Products on Green Purchase Intentions of Ades Mineral Water Consumers in the Special Region of Yogyakarta. This study uses four variables, namely Perceived Value, Perceived Environmental Knowledge, Attitude towards Green Products as the independent variable and Green Purchase Intention as the dependent variable. The population that is taken in this study are those who buy Ades mineral water products at least once. The sampling method used Accidental Sampling and data collection using a questionnaire. The results showed that partially perceived value had a positive and significant effect on Green Purchase Intention, Perceived Environmental Knowledge did not have a positive and significant effect on Green Purchase Intention, and Attitudes towards Green Products had a positive and significant effect on Green Purchase Intention.
PENGARUH IKLAN, KUALITAS PELAYANAN DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS KONSUMEN DALAM MENGGUNAKAN LAYANAN INDIHOME
Ermi Yandi Andi;
Ambar Lukitaningsih;
Lusia Tria Hatmanti Hutami
Value : Jurnal Manajemen dan Akuntansi Vol 16 No 2 (2021): Juli - Desember 2021
Publisher : Prodi Ilmu Manajemen, Fakultas Ekonomi Universitas Muhammadiyah Cirebon
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DOI: 10.32534/jv.v16i2.1840
Berkembangnya teknologi jaringan internet Indonesia Digital Home (Indihome) yang merupakan salah satu layanan yang berupa paket layanan komunikasi dan data, seperti telepon rumah, internet, dan layanan Televisi interaktif. Visi dari Telkom yaitu berupaya untuk menempatkan diri sebagai perusahaan Infocom terkemuka dikawasan Asia kawasan Asia Pasifik. Misi yang dimiliki PT. Telkom Indonesia yaitu memberikan pelayanan dengan jaminan bahwa pelanggan akan mendapatkan layanan terbaik, berupa kemudahan, produk dan jaringan berkualitas. Tujuan penelitian ini adalah untuk mengetahui bagaimana “Pengaruh Iklan, Kualitas Pelayanan Dan Kepuasan Konsumen Terhadap Loyalitas Konsumen Dalam Menggunakan Layanan Internet Indihome”. teknik yang dipakai dengan menggunakan metode purposive sampling. Ukuran sampel sebanyak 100 responden dengan menyebarkan kusioner yang diukur menggunakan skala likert. Hasil penelitian menunjukan bahwa iklan dan kualitas pelayanan tidak berpengaruh positif signifikan terhadap loyalitas konsumen, namun faktor kepuasan konsumen berpengaruh positif signifikan terhadap loyalitas konsumen dalam menggunakan layanan internet Indihome. Hasil dari penelitian ini diharapkan dapat memberikan informasi mengenai mengenai perilaku dalam menggunakan Layanan Internet Indihome dan faktor yang mempengaruhinya. Hasil dari penelitian ini diharapkan sebagai sumbangan pemikiran dan bahan pertimbangan perusahaan untuk meningkatkan penjualan produknya melalui perwujudan variabel-variabel penelitian yang mempengaruhi konsumen dalam menentukan pilihan pembelian dan juga dapat dijadikan sebagai acuan atau referensi dalam mengambil keputusan. Kata kunci: Iklan, Pelayanan, Konsumen dan Loyalitas
Pengaruh Kreativitas Strategi Pemasaran, Inovasi dan Orientasi Kewirausahan Terhadap Kinerja Pemasaran melalui Keunggulan Bersaing sebagai Variabel Mediasi pada UMKM Batik di Kota Yogyakarta dalam Masa Pandemik Covid-19
Marsiana Numat;
Ambar Lukitaningsih;
Lusia Tria Hatmanti Hutami
Reslaj : Religion Education Social Laa Roiba Journal Vol 4 No 4 (2022): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor
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DOI: 10.47467/reslaj.v4i4.1079
Marketing performance as a benchmark to find out how far the success of Batik MSMEs in the city of Yogyakarta facing intense competition. This studi aims to determine how the influence of marketing strategy creativity, innovation and entrepreneurial orientation marketing performance through competitive advantage as a modiating variable in batik MSMEs in Yogyakarta City during the covid-19 pandemic. The type of research used in non- probability sampling with a total sample of 100 respondens using purposive sampling technique. Collecting data using a oqestionnaire with a likert measurement scale. Data were analyzed using SPSS 20.0 for windows. There is signifikan influence of marketing strategy creativity, innovation and entrepreneurial orientation on marketing performance and competitive advantage and there is a significant influence of marketing strategy creativity, innovation, and entrepreneurial orientation on marketing performance through competitive advantage. Keywords: marketing strategy creativity; innovation; entrepreneurial orientation; competitive advantage, marketing performance
Analisis Nilai Sosial, Fungsional, Emosional, Kepuasan, dan Identifikasi Karakter yang Mempengaruhi Intensi Pembelian Barang Virtual pada Game Online
Virgian Tengara Jati;
Ambar Lukitaningsih;
Nonik Kusuma Ningrum
Reslaj : Religion Education Social Laa Roiba Journal Vol 4 No 4 (2022): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor
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DOI: 10.47467/reslaj.v4i4.1105
This study aims to determine (1) whether sosial value has a positive effect on purchase intention, (2) to determine whether functional value has a positive effect on purchase intention, (3) to determine whether emotional value has a positive effect on purchase intention, (4) to determine whether whether satisfaction has a positive effect on purchase intentions, (5) to find out whether character identification has a positive effect on bell intentions. This type of research includes quantitative descriptive research. The population in this study were all players or users of Massively Multiplayer Sosializer Online Games (MMOSG), Audition Ayodance). The method used in the selection of the sample is purposive sampling method and determine the sample based on the criteria set by the researcher. There were 190 questionnaires distributed which could be processed. The data is then tested for data quality by using the validity test, reliability test. After testing the quality of the data, it is then tested using the classical multiple regression assumption test. The classical assumption test used consisted of normality test, multicollinearity test and heteroscedasticity test. Then the data were analyzed using the coefficient of determination test, partial test (t) and simultaneous test (f). The results of this study indicate that there is a negative and insignificant effect of Sosial Value on Purchase Intention (1) there is a positive and significant influence of Functional Value on Purchase Intention (2) there is a positive influence of Emotional Value on Purchase Intention (3) there is a negative and insignificant effect of Satisfaction on Purchase Intention (4) and there is a positive and significant effect of Character Identification on Purchase Intention (5) the players or users of Massively Multiplayer Sosializer Online Games (MMOSG), Audition Ayodance.
ANALISIS IMPRESI KEPEMIMPINAN PARTISIPATIF DAN KOMPENSASI TERHADAP KINERJA BERBASIS KEPUASAN KERJA KARYAWAN
shalahuddin shalahuddin;
Gendro Wiyono;
Ambar Lukitaningsih
Efisiensi : Kajian Ilmu Administrasi Efisiensi Vol. 17 No. 2 Agustus 2020
Publisher : Jurusan Pendidikan Administrasi FE UNY & ASPAPI PUSAT
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DOI: 10.21831/efisiensi.v17i2.31688
Abstrak: Analisis Impresi Kepemimpinan Partisipatif dan Kompensasi Terhadap Kinerja Berbasis Kepuasan Kerja Karyawan. Penelitian bertujuan untuk menganalisa impresi kepemimpinan partisipatif dan kompensasi terhadap kinerja berbasis kepuasan kerja karyawan. Penelitian ini menggunakan metode kuantitatif. Obyek penelitian ini adalah karyawan STIE Isti Ekatana Upaweda. Sampel penelitian ini berjumlah 36 responden diambil menggunakan metode non-probability dengan teknik sensus. Data adalah data primer melalui instrumen kuesioner. Pengujian hipotesis dilakukan menggunakan Confirmatory Factor Analysis (CFA) dan analisis mediasi dilakukan melalui uji Sobel. Analisis data menggunakan software SmartPLS 3.2.8. Hasil penelitian membuktikan kepuasan kerja berpengaruh signifikan terhadap kepemimpinan partisipatif, kompensasi tidak berpengaruh terhadap kepuasan kerja, kepemimpinan partisipatif tidak berpengaruh terhadap kinerja karyawan, kompensasi berpengaruh positip dan signifikan terhadap kinerja karyawan, kepuasan kerja tidak berpengaruh terhadap kinerja karyawan, kepuasan kerja tidak memediasi pengaruh kepemimpinan partisipatif terhadap kompensasi terhadap kinerja karyawan dan kepuasan kerja tidak memediasi pengaruh kompensasi terhadap kinerja karyawan. Abstract: Impression Analysis of Participative Leadership and Compensation on Work Performance based on the Employee Satisfaction. The research aims to analyze the impression of participatory leadership and compensation for employee job satisfaction based performance. This research uses quantitative methods. The object of this research is STIE Isti Ekatana Upaweda's employee. The sample of this study was 36 respondents taken using non-probability methods with census techniques. Data is primary data through a questionnaire instrument. Hypothesis testing is done using Confirmatory Factor Analysis (CFA) and mediation analysis is done through the Sobel test. Data analysis using SmartPLS 3.2.8 software. The results of the study prove that job satisfaction has a significant effect on participative leadership, compensation has no effect on job satisfaction, participative leadership has no effect on employee performance, compensation has a positive and significant effect on employee performance, job satisfaction has no effect on employee performance, job satisfaction does not mediate the influence of participatory leadership compensation for employee performance and job satisfaction does not mediate the effect of compensation on employee performance.
Analisis Peran Citra Perusahaan dan “Relationship Marketing” Terhadap Loyalitas Pelanggan Berbasis Kepercayaan Pelanggan pada PT. Dian Cipta Perkasa Jakarta
Heroe Soelistiawan;
Ambar Lukitaningsih;
Gendro Wiyono
Jurnal Bisnis dan Manajemen Vol 8, No 1 (2021): Jurnal Bisnis dan Manajemen Volume 8 Nomor 1 Tahun 2021
Publisher : University of Merdeka Malang
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DOI: 10.26905/jbm.v8i1.5580
Penelitian ini bertujuan untuk menguji pengaruh citra perusahaan dan relationship marketing terhadap kepercayaan dan loyalitas pelanggan pada business to business (B2B). Metode analisis data yang digunakan adalah structural equation modeling-partial least squares (SEM-PLS). Jumlah responden adalah 100 perusahaan. Teknik pengambilan sampel dalam penelitian ini dengan metode convinience sampling dimana pelanggan PT. Dian Cipta Perkasa adalah subjek dalam penelitian ini. Hasil penelitian menemukan bahwa citra perusahaan berpengaruh positif dan signifikan terhadap kepercayaan pelanggan, relationship marketing berpengaruh positif dan signifikan terhadap kepercayaan pelanggan, citra perusahaan tidak berpengaruh positif dan signifikan terhadap loyalitas pelanggan, relationship marketing berpengaruh positif dan signifikan terhadap loyalitas pelanggan dan kepercayaan berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Secara umum ditemukan relationship marketing masih menjadi variabel yang paling menentukan dalam mendapatkan loyalitas pelanggan.
Pengaruh Brand Awareness, Consumer Trust, Percived Value, dan Word of Mouth terhadap Purchase Intention Konsumen Situs Belanja Online shopee di Yogyakarta
Erik Dian Pratama;
Ambar Lukitaningsih;
Nonik Kusuma Ningrum
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 4 No 6 (2022): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba
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DOI: 10.47467/alkharaj.v4i6.1084
This study aims to understand the impact of brand awareness, consumer trust, perceived value and word of mouth on purchase intention. The population used in this study were consumers of the online shopping site Shopee in Yogyakarta, the sampling technique used in this study was to use a purposive sample. Collecting data using a questionnaire on all consumers of the online shopping site Shopee in Yogyakarta. Data was taken using a questionnaire survey via Google Form using a Likert scale of 1 (strongly disagree) to 5 (strongly agree). Processed using multiple linear regression analysis. The results in this study state that brand awareness, perceived value, has no significant positive effect on purchase intention, while consumer trust, word of mouth, has a positive and relevant impact on purchase intention. Keywords: brand awareness; consumer trust; perceived value; word of mouth, purchase intention