Article Per Year (5 Year)
p-Index From 2021 - 2026
13.092
P-Index
This Author published in this journals
All Journal Efisiensi : Kajian Ilmu Administrasi Jurnal Siasat Bisnis Jurnal Manajemen Terapan dan Keuangan Jurnal Ekonomi dan Kewirausahaan Jurnal Bisnis dan Manajemen Potensio JAM : Jurnal Aplikasi Manajemen Equilibrium EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Mirai Management Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal EMT KITA Jurnal Ilmiah Universitas Batanghari Jambi Upajiwa : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat MANAJERIAL Akuntabel : Jurnal Ekonomi dan Keuangan Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat EKONOMIS : Journal of Economics and Business JEM17: Jurnal Ekonomi Manajemen J-MAS (Jurnal Manajemen dan Sains) Stability: Journal of Management and Business Jurnal Pendidikan Ekonomi (JURKAMI) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jambura Economic Education Journal MABIS: Manajemen dan Bisnis TEMALI : Jurnal Pembangunan Sosial JURNAL EKOBIS DEWANTARA Value: Jurnal Manajemen dan Akuntansi Dinasti International Journal of Education Management and Social Science International Journal of Economics Development Research (IJEDR) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Bisman (Bisnis dan Manajemen): The Journal of Business and Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL MANDAR: Management Development and Applied Research Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Senirupa Warna (JSRW) Ideguru: Jurnal Karya Ilmiah Guru International Journal of Engagement and Empowerment (IJE2) Dynamic Management Journal Jurnal Bingkai Ekonomi (JBE) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) INVOICE : JURNAL ILMU AKUNTANSI Jurnal Manajemen DIVERSIFIKASI Jurnal Bina Bangsa Ekonomika International Journal of Science and Society (IJSOC) Journal of Management and Islamic Finance Journal of Management and Digital Business Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi Jurnal Manajemen dan Pemasaran Jasa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Economics, Business, Accounting & Society Review Amkop Management Accounting Review (AMAR) Jurnal Ilmiah Ekonomi dan Manajemen Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Proceeding of International Conference on Humanity Education and Society Journal of Ekonomics, Finance, and Management Studies
Ambar Lukitaningsih
Universitas Sarjanawiyata Tamansiswa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

Published : 125 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 125 Documents
Search

 2   3   4   5   6 
KEPUTUSAN PEMBELIAN BERBASIS BRAND IMAGE DAN KUALITAS PELAYANAN DITINJAU DARI PERSPEKTIF DESAIN Puji Solikhah; Ambar Lukitaningsih
UPAJIWA DEWANTARA: Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat Vol 1 No 2 (2017): UPAJIWA DEWANTARA: Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/mmud.v1i2.1988

Abstract

This study aims to: 1) Determine the influence of brand image and service quality on purchasing decisions 2) Knowing the interaction effect of the design to the purchasing decision. This research was conducted at the Art Shop Borobudur Silver in Magelang, populations are consumers who buy at Borobudur Silver Art Shop Magelang, sampling used purposive sampling technique. The analytical tool used Patial Least Square (PLS), the SEM-based variance, with software SmartPLS 3.0. The results showed that: 1) Brand Image (X1) positive and significant impact on the purchase decision (Y) in the Art Shop Borobudur Silver Magelang proved the value P.Sig (0.000). 2) Quality of Service (X2) positive and significant impact on the Purchase decision (Y) in the Art Shop Magelang Borobudur Silver proved the value P.Sig (0000) .3) Brand Image (X1) and Quality of Service (X2) positive and significant impact on the purchase decision (Y) in the Art Shop Borobudur Silver Magelang proved the value P.Sig (0000). 4) Design (Z) does not moderate the effect of Brand Image (X1) of the Purchase Decision (Y) at the Art Shop Borobudur Silver, Magelang. This can be seen from P Values 0834 (> 0.05) and the coefficient parameters -0016 (Tstatistik0.194 <Ttabel 1661).Keywords: brand image, quality of service, design, purchasing decisions
ANALISIS PRICE DISCOUNT DAN PERCEIVED USEFULNESS TERHADAP MINAT PEMBELIAN ULANG MENGGUNAKAN FINTECH MELALUI INTERVENING CUSTOMERS SATISFACTION (Studi Kasus Pada Pengguna Aplikasi Gopay di Kota Yogyakarta) Dika Prawita; Ambar Lukitaningsih; Henny Welsa
UPAJIWA DEWANTARA : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat Vol 4 No 2 (2020): UPAJIWA DEWANTARA: Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/mmud.v4i2.8796

Abstract

At present digital payment systems or electronic money have been widely used in Indonesia. Market share that is still wide open makes many fintech companies competing to provide discounts and various benefits of convenience when using the applications provided, one of which is GoPay. The purpose of this study is to analyze the effect of price discounts and perceived usefulness on repurchase interest using the GoPay application which is mediated by customer satisfaction variables. The data used in this study are primary data sourced from questionnaires, with a total sample of 84 respondents. The results of this study indicate that the price discount has a positive but not significant effect on customer satisfaction. Perceived usefulness have a positive and significant effect on customer satisfaction. Price discounts and perceived usefulness have a positive but not significant effect on repurchase intention. Customers satisfaction has a positive and significant effect on repurchase intention.Keywords : price discount, perceived usefulness, customers satisfaction, repurchase intention
Pengaruh Kualitas Makanan, Store Atmosphere terhadap Loyalitas Konsumen dengan Kepuasan Konsumen sebagai Variabel Intervening Anang Kurniawan; Ambar Lukitaningsih; Lusia Tria Hatmanti Hutami
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 1 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1069.184 KB) | DOI: 10.47467/alkharaj.v5i1.1215

Abstract

This study aims to test whether there is an influence on food quality, store atmosphere on consumer loyalty Mie Gacoan Yogyakarta by mediating by consumer satisfaction. The study used quantitative research methods with questionnaires as data collection techniques. The sample in this study amounted to 100 respondents taken using non probability sampling techniques with a type of sampling, namely purposive sampling. The data obtained is then analyzed using the outer model test, the inner model test and the hypothesis test (t test). The data analysis process is assisted by smart PLS 3 for windows applications. The results showed 1) Variables in food quality and store atmosphere each had a positive and significant effect on consumer satisfaction. 2) Consumer satisfaction variables have a positive effect on consumer loyalty. 3) Consumer satisfaction variables have a positive and significant effect on consumer loyalty. 4) Store atmosphere variables have no effect on consumer loyalty. 5) Food quality variables have a positive and significant effect on consumer loyalty with consumer satisfaction as an intervening variable. 6) Store atmosphere variables have a positive and significant effect on consumer loyalty with consumer satisfaction as intervening variable. Keywords: Food Quality; Store Atmosphere; Consumer Satisfaction; Consumer Loyalty; Mie Gacoan
The Influence of Price, Promotion and Trust on Shopeefood Purchase Decisions (Yogyakarta City Consumer Study) Arief Rizky Pradana; Ambar Lukitaningsih; Lusia Tria Hatmanti Hutami
INVOICE : JURNAL ILMU AKUNTANSI Vol 4, No 1 (2022): Maret 2022
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/inv.v4i1.7286

Abstract

This research aims to find out if there is an influence on price, promotion, and trust on Shopeefood purchasing decisions. The population used in this study was Shopeefood consumers in Yogyakarta City. The study used questionnaires using Google Form as a research tool. This research method uses non-probability sampling techniques with purposive sampling methods. The sample was used by 100 respondents. The data is obtained from questionnaires which are then processed and analyzed using multiple regression test analysis with model accuracy (classical assumption test), hypothesis testing using determination coefficient test (R2), partial test (t test), and simultaneous test (F test) through SPSS 24 program. The results of this study showed that price variables positively influence purchasing decisions, promotions positively influence purchasing decisions, confidence positively influences purchasing decisions, simultaneous promotions, prices and beliefs have a positive and significant effect on purchasing decisions
PENGARUH KEAMANAN, KEMUDAHAN PENGGUNAAN, DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN PADA SITUS LAZADA Yuli Sudarwanto; Ambar Lukitaningsih; Bernedetta Diansepti Maharani
Jurnal Bina Bangsa Ekonomika Vol. 14 No. 2 (2021): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (313.739 KB) | DOI: 10.46306/jbbe.v14i2.87

Abstract

This research aims to determine the effect of security, ease and trust on online purchasing decisions on the Lazada.co.id sites. The population used in this study is students of the Faculty of Economics UST.  This type of research is quantitative research  explanatory method. While the sampling technique uses purposive sampling with the number of samples obtained from the slovin formula as many as 100 respondents. While the sampling technique uses purposive sampling with the number of samples obtained from the slovin formula as many as 100 respondents. The method used in the collection of research data is koesiuner which is interval with 5 (five) Linkert scales. The analytical techniques used in this study are multiple linear regressions assisted by spss software application 2016. The results showed that partially and simultaneously variable security, ease of use and trust had a positive and significant effect on purchasing decisions on the Lazada site
Analisis Keputusan Pembelian Berbasis Sikap Konsumen Mar’atush Sholihah; Ambar Lukitaningsih; Henny Welsa
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 3 No. 2 (2020): Agustus 2020
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37112/bisman.v3i2.793

Abstract

This study to determine the significance of the positive influence of research variables. The variables of this study are ease of access, attractiveness of post massage, responsiveness of service, consumer attitudes and purchasing decisions. The population of this research is Azza Wedding wedding package consumers in 2019. The number of samples in this study 100 respondents were determined using the Slovin method for known population numbers, data collection methods using probability methods and sampling techniques using simple random sampling. The data analysis tool uses a questionnaire. For testing instruments using the SPSS 18.0 program with a significance level of 0.05. Data analysis techniques for indicator testing, model fit testing and hypothesis testing using the Smart PLS 3.0 program The results of this study indicate: 1) ease of access has a positive and significant effect on consumer attitudes, 2) attractiveness of post massage has a positive and significant effect on consumer attitudes, 3) service responsiveness has a positive and not significant effect on consumer attitudes, 4) consumer attitudes have a positive effect and significant on purchasing decisions, 5) ease of access has a positive and significant effect on purchasing decisions, 6) attractiveness of post massage has a positive and not significant effect on purchasing decisions, 7) responsiveness of service has a positive and not significant effect on purchasing decisions, 8) ease of access positive and significant effect on purchasing decisions through consumer attitudes, 9) attractiveness of post massage has a positive and significant effect on purchasing decisions through consumer attitudes, 10) responsiveness of service has a positive and not significant effect on purchasing decisions through attitude consumer.
KAJIAN LOYALITAS PELANGGAN DARI PERSPEKTIF KEPUASAN PELANGGAN PASIR CV PUTRA MULIA BATU MERAPI BERBASIS BAURAN PEMASARAN Ahmad Dimyathi Atmawijaya & Ambar Lukitaningsih
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 17 No. 4 (2017): Jurnal Ekonomi dan Kewirausahaan : December
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (225.64 KB)

Abstract

This research is done on sand customers in CV Putra Mulia Batu Merapi, oneof the sand mining companies in Klaten district, Central Java province. To know thedirect influence between variables; Product quality, service quality and selling priceto customer satisfaction, and direct influence between variables; Product quality,service quality, selling price to customer loyalty mediated by customer satisfaction.The data used in this study is primary data sourced from the questionnaire, thesample in this study amounted to 60 respondents.The result of the research showsthat: 1) The quality of the product has a positive and significant effect on thesatisfaction, 2) The quality of service has positive and significant effect on thesatisfaction, 3) The price has negative and insignificant effect to the satisfaction, 4)The product quality has negative and insignificant effect to the loyalty, 5) Quality ofservice has positive but insignificant effect on loyalty, 7) Quality of product, servicequality and price simultaneously have positive and significant effect on satisfaction,8) Quality of product, service quality, price And customer satisfactionsimultaneously have a positive but not significant effect on loyalty, 9) Customersatisfaction has negative and insignificant effect on loyalty.Keywords: product quality, service quality, price, satisfaction, loyalty.
PENGARUH LOKASI DAN HARGA TERHADAP KEPUTUSAN MEMILIH INDRALOKA HOMESTAY SERTA DAMPAKNYA TERHADAP LOYALITAS Ambar Lukitaningsih
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 18 No. 4 (2018): Jurnal Ekonomi dan Kewirausahaan : December
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (313.457 KB)

Abstract

The purpose of this study is to determine the Influence of Price and Location on buying decision of Indraloka Homestay and its impact on Loyalty. This research is done by quantitative method. The study population included all guests who had stayed at Indraloka Homestay with 80 respondents. The unit of analysis of this study are individuals who understand the substance of research obtained as a sample by using purposive sampling technique. expected data obtained will be relevant to the research problem. The analytical tool used Smart Partial Least Square (SmartPLS). The results showed that the variable price and location have a significant influence on Purchase Decision, Price has a significant influence on Customer Loyalty, Location has no significant effect on Customer Loyalty, Purchase Decision has a significant influence on Customer Loyalty.Keywords: price, location, buying decision, loyalty
PERANAN SEGMENTASI DALAM PERILAKU KONSUMEN GUNA MENCIPTAKAN IKLAN YANG EFEKTIF Ambar - Lukitaningsih
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 13 No. 1 (2013): Jurnal Ekonomi dan Kewirausahaan : March
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT In life, many found the form of messages from producers to consumers is one form of advertising. Advertising is a form of information products and services from producers to consumers as well as delivery of messages through a media sponsor. Advertising in the marketing function is motivated by the need to strengthen and consumers need of a product to achieve compliance satisfaction. For it is necessary to create an effective ad to the right with the objectives to be achieved. In creating effective ads need to pay attention to consumer behavior to target, with an understanding of consumer behavior will improve the ability of marketers to compete with other similar products. Characteristics consumer advertisers should know, because the purpose of the advertising itself to persuade consumers to buy a product or service. In addition to the selection of the consumer characteristics specific market (segmentation) will be easier to communicate the product through advertising media. Or character traits in a group is a market segment data to facilitate market the product. By doing market segment would be useful as a reference for throwing product to the public (consumers). By performing segment of the market will be very helpful introduction to the overall market conditions, how to take advantage of opportunities and understanding of the grouping consumer market segments that can be adjusted with a product that will be marketed through advertising. On that basis in designing advertising must understand and know what is happening in the market as a product toss, so in general, is known there are three criteria that can be used to measure the effectiveness of advertising, namely: sales, admonishment, and persuasion. Keywords: Segmentation, Consumer Behavior, Advertising
IKLAN YANG EFEKTIF SEBAGAI STRATEGI KOMUNIKASI PEMASARAN Ambar - Lukitaningsih
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol. 13 No. 2 (2013): Ekonomi dan Kewirausahaan : Juny
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT With the splendor of advertising through above the line and the line bellows, then a separate issue for producers and advertising agencies to be able to create an effective to attract the attention of consumers on a product. And can be effective, if the purpose of advertising can be achieved or accomplished and useful for companies in the implementation of marketing functions, so a advertising be flexible, stable, sustainable, simple, and easy to understanding. Can create effective advertising is, of course, must begin with an understanding of the advertised product marketing programs, in addition to the ad should creative, has appeal, credibility endorse be aware of recall advertising is part of marketing activities. Through promotional activities, advertising is one of the strategies in marketing communications, to introduce or explain the product is marketed. Strategy that is often used in the shooting target market is the grouping of market/segment as an area prospective buyers/users. Selection of a specific market group will be easier to communicate through media advertising products. Or character traits in a group is a market segment of data to facilitate market the product. Market segment the reference and the main purpose of the products offered through advertising. Therefore, in designing advertising must understand and know what is happening in the market as a place of pitching products. Keywords: advertising, effective, marketing strategies.
Co-Authors Adzani, Inggil Satria Agus Dwi Cahya Agus Dwi Cahya Akbar, Arif Maulana Alfiana, Lela Alfiani, Leli Anang Kurniawan Andhi Setyawan Andika Andika Anis Marjukah Anis Marjukah Anton Nugroho Anwar Virgano Fauzi Arief Rizky Pradana Ariyanto Ariyanto Astuti, Sekar Meilana Kinanthi Astuti, Sri Widiya Ayu Rosita Azizan, Ahamad Tarmizi Baiq Nurhidayati Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Bernedetta Diansepti Maharani Bety Hanum Mahira Bilqisa, Nazla H. Budi Setiawan Budiarno Budiarno Cepi Sopran Chrisdinata Adi Mahendra Deri Yuansyah Detuage, Nuraisyah Vilda Agustin Devi Nurchasanah Dhiastama, Rendi Ajib Diansepti Maharani, Bernadetta Dina Arumsari, Mela Eko Bagus Widakdhono Eko Bagus Widakdhono Erik Dian Pratama Ermi Yandi Andi Eva Suwarni Evanjeli, Laurensia Aptik Farid Alif Muttaqin Firti Lestari Gendro Wiyono Hamdani Hartono, Arif Hatmanti, Lusia Tria Hayon, Laurensia Barekina Henny Welsa Henny Welsa Heroe Soelistiawan Hutami, Lusia Tria Hatmanti Ian Febri IBN Udayana, IBN Ida Bagus Nyoman Udayana Ilya Nafilah Intan Herdiana Larasati Intan Putri Kusuma Ismul Khobir Jehadut, Gratsia Yuni Kartika Jesi Kusnul Khotimah Kusuma Chandra Kirana Kusuma Chandra Kirana, Kusuma Chandra kusuma, nala tri Laili, Siti Nafisatul Latifuddin, Muhammad Irfan Latulinskey, Clariva Laurensia Aptik Evanjeli Leli Alfiani Lestari, Efa Suci Lestari, Firti Liando, Irwan Lianti, Desi Lintang Sukma Ningrum Londin, Dorce Marchiliya Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Maharani, Bernadetta Diansepti Mahastuti Mahastuti Nur Indahsari Mahastuti Nur Indahsari Makbul, Reza Sofian Marisa Elma Rosyadah Marsiana Numat Mar’atush Sholihah Maulidya, Thasya Alwa Migueli, Imer Mizan Iskandar Mizan, Dwi Iskandar MuhammadHanafi, Muhammad Hanafi Muinah Fadhilah Muinah Fadhilah, Muinah Mujiatun, Mujiatun Nala Tri Kusuma Ningrum , Nonik Kusuma Nonik Kusuma Ningrum Nugraha, Tommy Wiguna Nurchasanah, Devi Nurwijayanti Octavian, Pingky Octaviawati, Erika Hestiana Oky Suma Putra Pamukti, Manghesti Wahyu Jati Pangestu, Raka Pingky Octavian Prasetia, Rizky Edi Pratama, Nico Prawita, Dika Prayekti Prayekti, Prayekti Putra Hana, Yogananda Enggara Putra, Oky Suma Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Putri, Yessi Anggraeni Rafida Siska Islamiyah Rahmawan, Willy Adimas Rendi Ajib Dhiastama Rismawati, Dewi Rizka Cahyani Hermawati Rosyadah, Marisa Elma Saidon, Hasnul Jamal Salsabela Eka Pancarini Saputri, Riska Saputri, Valda Regina shalahuddin shalahuddin Siti Mariah Siti Mariah, Siti Solikhah, Puji Sopran, Cepi Sugiyarto Surono Sugiyarto Surono, Sugiyarto Suparyadi Suparyadi, Suparyadi Susanto, Moh. Rusnoto Suseno Sutiyati Sutiyati* Syahda, Herawindya Istibra Syamsul Hadi Syamsul Hadi Taqi Ardabilli, Muhammad Tommy Wiguna Nugraha Topri Dwi Wacono Tria , Lusia Triyono Triyono Utami, Lusia Tria Hatmanti Virgian Tengara Jati Vivi Hastu Listyaningrum Wacono, Topri Dwi Wiwit Lestari Wiwit, Ilma Wulansari, Rika Yuli Sudarwanto Yusup, Ariska Maulana Zulfiah, Evi