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All Journal Efisiensi : Kajian Ilmu Administrasi Jurnal Siasat Bisnis Jurnal Manajemen Terapan dan Keuangan Jurnal Ekonomi dan Kewirausahaan Jurnal Bisnis dan Manajemen Potensio JAM : Jurnal Aplikasi Manajemen Equilibrium EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Mirai Management Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal EMT KITA Jurnal Ilmiah Universitas Batanghari Jambi Upajiwa : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat MANAJERIAL Akuntabel : Jurnal Ekonomi dan Keuangan Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat EKONOMIS : Journal of Economics and Business JEM17: Jurnal Ekonomi Manajemen J-MAS (Jurnal Manajemen dan Sains) Stability: Journal of Management and Business Jurnal Pendidikan Ekonomi (JURKAMI) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jambura Economic Education Journal MABIS: Manajemen dan Bisnis TEMALI : Jurnal Pembangunan Sosial JURNAL EKOBIS DEWANTARA Value: Jurnal Manajemen dan Akuntansi Dinasti International Journal of Education Management and Social Science International Journal of Economics Development Research (IJEDR) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Bisman (Bisnis dan Manajemen): The Journal of Business and Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL MANDAR: Management Development and Applied Research Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Senirupa Warna (JSRW) Ideguru: Jurnal Karya Ilmiah Guru International Journal of Engagement and Empowerment (IJE2) Dynamic Management Journal Jurnal Bingkai Ekonomi (JBE) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) INVOICE : JURNAL ILMU AKUNTANSI Jurnal Manajemen DIVERSIFIKASI Jurnal Bina Bangsa Ekonomika International Journal of Science and Society (IJSOC) Journal of Management and Islamic Finance Journal of Management and Digital Business Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi Jurnal Manajemen dan Pemasaran Jasa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Economics, Business, Accounting & Society Review Amkop Management Accounting Review (AMAR) Jurnal Ilmiah Ekonomi dan Manajemen Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Proceeding of International Conference on Humanity Education and Society Journal of Ekonomics, Finance, and Management Studies

Ambar Lukitaningsih

Universitas Sarjanawiyata Tamansiswa

Author-ID : 309385

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Pengaruh Citra Merek, Nilai Utilitarian, Electronic Word of Mouth dan Kualitas Pelayanan terhadap Niat Beli Konsumen Miniso Ambarukmo Plaza Yogyakarta Ambar Lukitaningsih; Nonik Kusuma Ningrum; Vivi Hastu Listyaningrum
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 4 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

The purpose of this study was to examine the effect of brand image, utilitarian value, electronic word of mouth, and service quality on purchase intention. Purposive sampling was used in this study to select Miniso Ambarukmo Plaza Yogyakarta customers as the population of interest. Data for all Miniso Ambarukmo PlazaYogyakarta customers is collected through a survey. Use a Likert scale from 1 (strongly disagree) to 5 (strongly agree) to collect feedback using Google Forms (strongly agree). Multi-step linear regression analysis was used for processing. Utilitarian values and Electronic Word of Mouth both have a positive and significant effect on Purchase Intention, according to the findings of this study. Brand Image has no effect on Purchase Intention with a significance value (0.100 > 0.05), but Utilitarian Value and Electronic Word of Mouth effect on Purchase Intention with a significan value (0.013 < 0.05) and (0.001 < 0.05) Service Quality has a positive and substantial effect on Purchase Intention, with a significance value (0.000 < 0.05). Keywords: brand image; utilitarian value; electronic word of mouth; quality of service; purchase intention

THE EFFECT OF PRODUCT QUALITY AND SALES PROMOTION ON CONSUMER PURCHASE DECISIONS WITH SATISFACTION AS A MEDIATION VARIABLE IN ALAS COFFEE, TEMBARAK DISTRICT, TEMANGGUNG REGENCY Chrisdinata Adi Mahendra; Ambar Lukitaningsih; Lusia Tria Hatmanti Hutami
Journal of Management and Islamic Finance Vol. 2 No. 2 (2022): Journal of Management and Islamic Finance
Publisher : IAIN Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/jmif.v2i2.5307

The research entitled The Effect of Goods Quality and Sales Promotion on Purchase Decisions with Satisfaction as a Mediation Variable in Alas Coffee, Tembarak District, Temanggung Regency, aims to determine the effect of goods quality on consumer purchasing decisions, determine the effect of sales promotion on purchasing decisions, determine the effect of product quality and sales promotion together on consumer purchasing decisions at Alas Coffee Temanggung and determine the effect of product quality and promotion on purchasing decisions with satisfaction as a mediation. The research method used descriptive and quantitative methods. The population in this study were consumers who use coffee sales services at Alas Coffee Temanggung. The survey results while Alas Coffee consumers reached 200 people. The number was 50% of the population, so the number of samples was 100 respondents. The results show that product quality has a significant effect on purchasing decisions, promotion has a significant effect on purchasing decisions, product quality and promotion together has a significant effect on purchasing decisions at Alas coffee. Product quality has a significant effect on purchasing decisions at pedestal coffee with satisfaction as a mediation and promotion has a significant effect on purchasing decisions at Alas coffee with satisfaction as a mediation.

Analisis pengaruh electronic word of mouth (e-wom) dan celebrity endorser terhadap purchase decision melalui brand image sebagai variabel intervening Ambar Lukitaningsih; Lusia Tria Hatmanti Hutami; Mahastuti Nur Indahsari
AKUNTABEL Vol 19, No 4 (2022): Desember
Publisher : Faculty of Economics and Business Mulawarman University

Penelitian ini bertujuan untuk menganalisis apakah mengenai pengaruh electronic word of mouth (E-WOM) dan celebrity endorser terhadap purchase decision melalui brand image sebagai variabel intervening (studi pada konsumen Emina Cosmetics). Populasi yang digunakan pada penelitian ini adalah konsumen Emina Cosmetics. Penelitian ini menggunakan jenis kuisioner yang menggunakan Google Form sebagai alat penelitian. Metode penelitian yang digunakan adalah teknik non-probability sampling dengan metode purpusive sampling. Sampel yang digunakan sebanyak 80 responden. Data yang diperoleh dari kuisioner kemudian diolah dan dianalisis dengan menggunakan ketetapan model (uji asumsi klasik), pengujian hipotesis memggunakan uji parsial (t), uji F, uji determinasi (R2), dan uji sobel menggunakan progam SPSS 25. Hasil pada penelitian ini menunjukkan bahwa brand image dapat memediasi electronic word of mouth (E-WOM), brand image dapat memediasi celebrity endorser, electronic word of mouth (E-WOM) berpengaruh positif signifikan terhadap purchase decision, celebrity endorser tidak berpengaruh terhadap purchase decision, dan brand image berpengaruh positif signifikan terhadap purchase decision.

Pengaruh tarif, keamanan dan kenyamanan terhadap loyalitas konsumen Oky Suma Putra; Ambar Lukitaningsih; Putri Dwi Cahyani
FORUM EKONOMI Vol 24, No 1 (2022): Januari
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jfor.v24i1.10414

Penelitian ini dilakukan untuk mengetahui pengaruh tarif, keamanan, dan kenyamanan terhadap loyalitas konsumen Grab di kota Yogyakarta. Penelitian ini menggunakan metode kuantitatif. Pengumpulan data diambil dengan metode kuesioner. Peneliti mengambil sampel konsumen dengan syarat telah menggunakan layanan pemesanan lebih dari dua kali. Jumlah data yang diolah sebanyak 100 responden. Data dianalisis dengan menggunakan aplikasi Microsoft Excel 2010 dan IBM SPSS versi 21. Berdasarkan hasil uji validitas, reliabilitas, normalitas, multikolinieritas dan heteroskodastisitas, maka kuesioner dapat dikatakan layak untuk diuji. Kemudian dilanjutkan dengan uji t, uji f, koefisien determinasi dan analisis regersi berganda. Hasil penelitian menunjukkan secara parsial variabel tarif berpengaruh terhadap loyalitas konsumen, variabel keamanan tidak berpengaruh terhadap loyalitas konsumen dan variabel kenyamanan tidak berpengaruh terhadap loyalitas konsumen dan secara simultan variabel tarif, keamanan, kenyamanan berpengaruh terhadap loyalitas konsumen.

Pengaruh brand image, brand trust dan brand ambassador terhadap keputusan pembelian produk smartphone Ambar Lukitaningsih; Firti Lestari
FORUM EKONOMI Vol 25, No 1 (2023): Januari
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jfor.v25i1.12311

Penelitian ini bertujuan untuk menguji apakah Brand Image, Brand Trust dan Brand Ambassador memiliki pengaruh terhadap Keputusan Pembelian produk smartphone Samsung.Penelitian ini mengambil sampel dari pengguna smartphone Samsung mid-end. Metode yang digunakan dalam penentuan sampel adalah nonprobability sampling dengan menggunakan metode purposive sampling. Pengumpulan data dilakukan menggunakan kuesioner yang dibagikan secara online melalui google form. Jumlah data responden yang diolah sebanyak 120 orang yang didapatkan berdasarkan ketentuan rumus Hair yaitu indikator dikali 9. Data penelitian ini dianalisis menggunakan analisis linear berganda dan pengolahan ini dilakukan dengan menggunakan SPSS versi 20. Hasil penelitian ini menunjuk bahwa variabel Brand Image (X1), variabel Brand Trust (X2) dan variabel Brand Ambassador (X3) berpengaruh secara simultan dan parsial terhadap variabel Keputusan Pembelian (Y).

Pengaruh Nct Dream sebagai Brand Ambassador dan Brand Image terhadap Perilaku Impulse Buying pada Produk Mie Instan Lemonilo Pingky Octavian; Ambar Lukitaningsih; Agus Dwi Cahya; Ida Bagus Nyoman Udayana
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 3 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

The use of brand ambassadors has recently become a trend and is widely used in various products. Popular culture from South Korea brings new impacts to the business world, one of which is in product promotion or marketing. This study aims to determine: (1) the effect of NCT Dream as a brand ambassador on impulse buying behavior on instant noodle products lemonilo, (2) influence of brand image on impulse buying behavior lemonilo instant noodle products. (3) the influence of the NCT Dream brand ambassador and brand image together on impulse buying on Lemonilo instant noodle products. This study is a quantitative study using survey methods so that the population in this study are K-pop fans who live in Yogyakarta who know about NCT Dream and Lemonilo products. In taking samples using purposive sampling technique. Data collection uses a questionnaire method that has been tested for validity and reliability. This study uses a sampling technique by distributing questionnaires to take a sample of 75 people so that they can be tested for validity and reliability. With a 95% confidence level, the findings of this study indicate that brand ambassadors have a significant effect on impulse buying and brand image has a significant effect on impulse buying, and brand ambassadors and brand image have a joint effect on impulse buying behavior. This finding has implications for lemonilo products that the use of brand ambassadors can improve brand image and affect impulse buying behavior. Keywords: Brand Ambassadors; Brand Image; Impulse Buying Behavior

Pengaruh Kualitas Produk, Harga, dan Promosi terhadap Keputusan Pembelian pada Aplikasi Tiktok Shop Devi Nurchasanah; Ambar Lukitaningsih; Putri Dwi Cahyani; Ida Bagus Nyoman Udayana
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 3 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

The research entitled The Effect of Product Quality, Price, and Promotion on Purchase Decisions in the Tiktok Shop Application is the result of a quantitative study that aims to answer questions about the effect of product quality, price, and promotion on purchasing decisions in the Tiktok Shop application. The research methodology used is quantitative research using survey methods. sampling technique using google form with 75 respondents. Data collection techniques used questionnaires which were processed using SPSS version 20. Data analysis used multiple linear regression. The results of the study show that product quality has a partial effect on purchasing decisions in the TikTik Shop application. Research shows that customer expectations on the TikTok Shop application are valid and significant for purchase decisions and customer satisfaction. Keywords: product quality, price, purchase decision

Pengaruh Brand Image, Store Atmosphere, Product Quality dan Service Quality terhadap Minat Beli Ulang (Studi Kasus Pada Pelanggan Mie Gacoan Yogyakarta) Ambar Lukitaningsih; Nonik Kusuma Ningrum; Farid Alif Muttaqin
Ekonomis: Journal of Economics and Business Vol 7, No 1 (2023): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v7i1.794

This study aims to determine how much influence Brand Image, Store Atmosphere, Product Quality and Service Quality have on Repurchase Intention. The population in this study were consumers from the Mie Gacoan restaurant in Yogyakarta. The sample in this study used a purposive sample. Data collection used a survey with the help of Google form using a Likert scale with an assessment of 1 (strongly disagree) to 5 (strongly agree). Processing the data in this study using multiple linear regression analysis. The results of this study state that Brand Image has a positive and significant influence on Repurchase Intention with a significance value (0.032 <0.05), Store Atmosphere has a positive and significant influence on Repurchase Intention with a significance value (0.017 <0.05), Product Quality has no significant effect on Repurchase Intention with a significance value (0.480 > 0.05), Service Quality has no significant effect on Repurchase Intention with a significance value (0.782 > 0.05).

Pengaruh Kualitas Produk dan Citra Merek terhadap Kepuasan Konsumen Melalui Keputusan Pembelian Sebagai Variabel Intervening Anwar Virgano Fauzi; Ambar Lukitaningsih; Lusia Tria Hatmanti Hutami
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.750

The purpose of this study was to determine the effect of product quality and brand image on consumer satisfaction through the decision to purchase Vans shoes in Wonosari City. The population in this study are all Vans shoe users in the city of Wonosari whose number is unknown. Sampling used using the formula for calculating the Hair sample, so that a total sample of 114 respondents was obtained. The data analysis technique used is descriptive statistical analysis method, classical assumption test, multiple regression analysis, and hypothesis testing. The results of this study indicate that product quality and brand image have a positive and significant effect on purchasing decisions. Purchase decisions have a positive effect on consumer satisfaction. Product quality and brand image have a positive and significant effect on consumer satisfaction

Pengaruh Online Customer Review, Online Customer Rating, dan Price Consciousness terhadap Keputusan Pembelian Wiwit Lestari; Ambar Lukitaningsih; Lusia Tria Hatmanti Hutami
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

This study aims to analyze whether there is an influence of online customer review, online customer rating and price consciosness on the study purchase decision of TikTok Shop customers. The population used in this study were TikTok Shop customers in Yogyakarta. This study uses a type of questionnaire that uses Google Form as a research tool. The research method used is a non-probability sampling technique with purpusive sampling method. The sample used is 100 respondents. The data obtained from the questionnaire was then processed and analyzed using Multiple Linear Regression analysis with model determination (classical assumption test), hypothesis testing using partial test (t) and determination test (R2) using SPSS 25 program. The results of this study indicate that the variable online customer review has no significant effect on purchasing decisions, online customer rating variable has no significant effect on purchasing decisions, price consciousness variable has a significant positive effect on purchasing decisions and online customer review, online customer rating, and price consciousness variables have a significant positive effect on purchasing decisions. Keywords: TikTok Shop, online customer review, online customer rating, price consciousness, purchase decision

Co-Authors Adzani, Inggil Satria Agus Dwi Cahya Agus Dwi Cahya Akbar, Arif Maulana Alfiana, Lela Alfiani, Leli Anang Kurniawan Andhi Setyawan Andika Andika Anis Marjukah Anis Marjukah Anton Nugroho Anwar Virgano Fauzi Arief Rizky Pradana Ariyanto Ariyanto Astuti, Sekar Meilana Kinanthi Astuti, Sri Widiya Ayu Rosita Azizan, Ahamad Tarmizi Baiq Nurhidayati Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Bernedetta Diansepti Maharani Bety Hanum Mahira Bilqisa, Nazla H. Budi Setiawan Budiarno Budiarno Cepi Sopran Chrisdinata Adi Mahendra Deri Yuansyah Detuage, Nuraisyah Vilda Agustin Devi Nurchasanah Dhiastama, Rendi Ajib Diansepti Maharani, Bernadetta Dina Arumsari, Mela Eko Bagus Widakdhono Eko Bagus Widakdhono Erik Dian Pratama Ermi Yandi Andi Eva Suwarni Evanjeli, Laurensia Aptik Farid Alif Muttaqin Firti Lestari Gendro Wiyono Hamdani Hartono, Arif Hatmanti, Lusia Tria Hayon, Laurensia Barekina Henny Welsa Henny Welsa Heroe Soelistiawan Hutami, Lusia Tria Hatmanti Ian Febri IBN Udayana, IBN Ida Bagus Nyoman Udayana Ilya Nafilah Intan Herdiana Larasati Intan Putri Kusuma Ismul Khobir Jehadut, Gratsia Yuni Kartika Jesi Kusnul Khotimah Kusuma Chandra Kirana Kusuma Chandra Kirana, Kusuma Chandra kusuma, nala tri Laili, Siti Nafisatul Latifuddin, Muhammad Irfan Latulinskey, Clariva Laurensia Aptik Evanjeli Leli Alfiani Lestari, Efa Suci Lestari, Firti Liando, Irwan Lianti, Desi Lintang Sukma Ningrum Londin, Dorce Marchiliya Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Maharani, Bernadetta Diansepti Mahastuti Mahastuti Nur Indahsari Mahastuti Nur Indahsari Makbul, Reza Sofian Marisa Elma Rosyadah Marsiana Numat Mar’atush Sholihah Maulidya, Thasya Alwa Migueli, Imer Mizan Iskandar Mizan, Dwi Iskandar MuhammadHanafi, Muhammad Hanafi Muinah Fadhilah Muinah Fadhilah, Muinah Mujiatun, Mujiatun Nala Tri Kusuma Ningrum , Nonik Kusuma Nonik Kusuma Ningrum Nugraha, Tommy Wiguna Nurchasanah, Devi Nurwijayanti Octavian, Pingky Octaviawati, Erika Hestiana Oky Suma Putra Pamukti, Manghesti Wahyu Jati Pangestu, Raka Pingky Octavian Prasetia, Rizky Edi Pratama, Nico Prawita, Dika Prayekti Prayekti, Prayekti Putra Hana, Yogananda Enggara Putra, Oky Suma Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Putri, Yessi Anggraeni Rafida Siska Islamiyah Rahmawan, Willy Adimas Rendi Ajib Dhiastama Rismawati, Dewi Rizka Cahyani Hermawati Rosyadah, Marisa Elma Saidon, Hasnul Jamal Salsabela Eka Pancarini Saputri, Riska Saputri, Valda Regina shalahuddin shalahuddin Siti Mariah Siti Mariah, Siti Solikhah, Puji Sopran, Cepi Sugiyarto Surono Sugiyarto Surono, Sugiyarto Suparyadi Suparyadi, Suparyadi Susanto, Moh. Rusnoto Suseno Sutiyati Sutiyati* Syahda, Herawindya Istibra Syamsul Hadi Syamsul Hadi Taqi Ardabilli, Muhammad Tommy Wiguna Nugraha Topri Dwi Wacono Tria , Lusia Triyono Triyono Utami, Lusia Tria Hatmanti Virgian Tengara Jati Vivi Hastu Listyaningrum Wacono, Topri Dwi Wiwit Lestari Wiwit, Ilma Wulansari, Rika Yuli Sudarwanto Yusup, Ariska Maulana Zulfiah, Evi

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