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All Journal Efisiensi : Kajian Ilmu Administrasi Jurnal Siasat Bisnis Jurnal Manajemen Terapan dan Keuangan Jurnal Ekonomi dan Kewirausahaan Jurnal Bisnis dan Manajemen Potensio JAM : Jurnal Aplikasi Manajemen Equilibrium EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Mirai Management Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal EMT KITA Jurnal Ilmiah Universitas Batanghari Jambi Upajiwa : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat MANAJERIAL Akuntabel : Jurnal Ekonomi dan Keuangan Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat EKONOMIS : Journal of Economics and Business JEM17: Jurnal Ekonomi Manajemen J-MAS (Jurnal Manajemen dan Sains) Stability: Journal of Management and Business Jurnal Pendidikan Ekonomi (JURKAMI) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jambura Economic Education Journal MABIS: Manajemen dan Bisnis TEMALI : Jurnal Pembangunan Sosial JURNAL EKOBIS DEWANTARA Value: Jurnal Manajemen dan Akuntansi Dinasti International Journal of Education Management and Social Science International Journal of Economics Development Research (IJEDR) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Bisman (Bisnis dan Manajemen): The Journal of Business and Management Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL MANDAR: Management Development and Applied Research Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Senirupa Warna (JSRW) Ideguru: Jurnal Karya Ilmiah Guru International Journal of Engagement and Empowerment (IJE2) Dynamic Management Journal Jurnal Bingkai Ekonomi (JBE) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) INVOICE : JURNAL ILMU AKUNTANSI Jurnal Manajemen DIVERSIFIKASI Jurnal Bina Bangsa Ekonomika International Journal of Science and Society (IJSOC) Journal of Management and Islamic Finance Journal of Management and Digital Business Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi Jurnal Manajemen dan Pemasaran Jasa Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Economics, Business, Accounting & Society Review Amkop Management Accounting Review (AMAR) Jurnal Ilmiah Ekonomi dan Manajemen Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Proceeding of International Conference on Humanity Education and Society Journal of Ekonomics, Finance, and Management Studies
Ambar Lukitaningsih
Universitas Sarjanawiyata Tamansiswa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Faktor-Faktor yang Mempengaruhi Loyalitas Pelanggan: Salsabela Eka Pancarini; Ambar Lukitaningsih; Agus Dwi Cahya
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1079.877 KB) | DOI: 10.47467/alkharaj.v5i6.2701

Abstract

This research aims to test whether service quality, customer satisfaction, and brand image affect customer loyalty to Shopee users in the DIY area. This research took samples from several e-commerce users who were in the DIY area. The method of determining the sample is non-probability sampling using a purposive sampling method. Data collection was carried out using a questionnaire distributed using a google form. The number of questionnaires processed was 100 questionnaires obtained from the Hair formula, namely the indicator multiplied by 5. The research data were analyzed using multiple regression analysis and this processing was carried out using the SPSS version 26 application. The results of this study indicate that all independent variables simultaneously affect the dependent variable. But partially, Service Quality has no effect on Customer Loyalty, Customer Satisfaction has an effect on Customer Loyalty, and Brand Image has an effect on Customer Loyalty. Keywords: Service Quality; Customer Satisfaction; Brand Image; Service Loyalty
Analisis Pengaruh Electronic Word of Mouth (E-Wom) dan Celebrity Endorser terhadap Purchase Decision Melalui Brand Image sebagai Variabel Intervening: Ambar Lukitaningsih; Lusia Tria Hatmanti Hutami; Mahastuti Nur Indahsari
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 1 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i1.2745

Abstract

This study aims to analyze the influence of electronic word of mouth (E-WOM) and celebrity endorsers on purchase decisions through brand image as an intervening variable (study on Emina Cosmetics consumers). The population used in this study were consumers of Emina Cosmetics. This research used a type of questionnaire that used Google Form as a research tool. The research method used is a non-probability sampling technique with the purpusive sampling method. The sample used was 80 respondents. The data obtained from the questionnaire were then processed and analyzed using model provisions (classical assumption test), hypothesis testing using partial test (t), F test, determination test (R2), and sobel test using the SPSS 25 program. The results of this study show that brand image can mediate electronic word of mouth (E-WOM), brand image can mediate celebrity endorser, electronic word of mouth (E-WOM) has a significant positive effect on purchase decisions, celebrity endorsers have no effect on purchase decisions, and brand image has a significant positive effect on purchase decisions. Keywords: electronic word of mouth (e-WOM), celebrity endorser, brand image, purchase decisions
Pengaruh Kualitas Pelayanan, Nilai Pelanggan dan Citra Merek Terhadap Keputusan Pembelian pada Nadira Hijab Yogyakarta Baiq Nurhidayati; Ambar Lukitaningsih; Lusia Tria Hatmanti Hutami
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 2 (2023): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i2.1471

Abstract

This study aims to determine the effect of service quality, customer value and brand image on purchasing decisions. This study took samples who had purchased Nadira Hijab products using a quantitative method. Data collection was carried out using a Google form and the amount of data processed was 66 respondents. The research data were analyzed using multiple linear analysis and the processing was carried out using SPSS version 25. The results of this study indicate that service quality and brand image have a positive effect on purchasing decisions at Nadira Hijab Yogyakarta. Meanwhile, customer value has no positive effect on purchasing decisions at Nadira Hijab Yogyakarta.
Analisis Pengaruh Kualitas Produk, Brand Image dan Life Style terhadap Keputusan Pembelian Konsumen Merek Uniqlo (Studi Kasus pada Mahasiswa di Yogyakarta) Deri Yuansyah; Ambar Lukitaningsih; Lusia Tria Hatmanti Hutami
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 3 (2023): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i3.3682

Abstract

The economy in this era continues to grow and increasingly leads to very tight competition, especially in the field of business carried out by companies that produce similar goods or services. Uniqlo is a retail company that also offers fashion and lifestyle products with brands originating from Japan. This study aims to determine whether Product Quality, Brand Image, and Lifestyle influence consumer purchasing decisions at Uniqlo in Yogyakarta. The sampling method used is a non-probability method with purposive sampling technique. Collecting data by distributing questionnaires directly to 100 respondents. Data is processed using SPSS, and the analysis tool uses Multiple Linear Regression analysis. The results of the analysis of questionnaire data partially Product quality has a negative and significant effect on purchasing decisions. Partially, Brand Image has a positive and significant effect on Purchasing Decisions. Partially, Life Style has a positive and significant effect on Purchasing Decisions. Product Quality, Brand Image, Life Style, simultaneously or jointly have a positive and significant effect on purchasing decisions.
Customer response power capability to enhance marketing performance in Micro, Small and Medium Enterprises (MSME) Ambar Lukitaningsih; Ida Bagus Nyoman Udayana; Syamsul Hadi; Anis Marjukah; Laurensia Aptik Evanjeli
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 2 (2023): Issue in Progress
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i2.15967

Abstract

Micro, Small, and Medium Enterprises (MSME) are of importance in the success and growth of Indonesia's national economy. These enterprises form the backbone of the workforce and their marketing performance is a key indicator of progress. However, studies by marketing experts indicate a disagreement between the outcome of market sensing capability and marketing performance. Based on several reports, a sales team that can see the market ahead of time impacts marketing personnel's performance. In contrast, other marketing experts discovered that market sensing quality does not hold such influence. Therefore, this study aimed to resolve the controversy surrounding the investigation by proposing a new concept, such as customer response quality, using a theoretical model. The participants included were 259 MSME actors in Yogyakarta, selected through purposive sampling. Furthermore, questionnaire, data were collected and analyzed using SEM. The results showed that customer orientation, learning orientation, and market sensing quality significantly and positively affected customer response quality. Among these, learning orientation has the most considerable influence. The novelty of this study is that customer response power capability had a significant positive effect on marketing performance. Meanwhile, customer orientation, learning orientation, and market sensing quality had no direct impact, therefore, it was recommended that MSME should focus on the company's ability to sense market quality, customer orientation, and learning orientation to respond to customers, and subsequently increase marketing performance.
PENGARUH KUALITAS LAYANAN DAN CITRA PERUSAHAAN TERHADAP LOYALITAS NASABAH MELALUI KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING (STUDI KASUS PADA PT. BPR BANK DAERAH GUNUNGKIDUL) Rizka Cahyani Hermawati; Ambar Lukitaningsih; Putri Dwi Cahyani
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol. 10 No. 3 (2023): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, dan Pelayanan Publ
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v10i3.989

Abstract

ABSTRACT This study aims to determine: 1) the effect of service quality on customer satisfaction at PT. BPR Bank Daerah Gunungkidul. 2) the effect of corporate image on customer satisfaction PT. BPR Bank Daerah Gunungkidul. 3) the effect of service quality on customer loyalty PT. BPR Bank Daerah Gunungkidul. 4) the effect of corporate image on customer loyalty PT. BPR Bank Daerah Gunungkidul and 5) the effect of customer satisfaction on customer loyalty PT. BPR Bank Daerah Gunungkidul.This research is a quantitative research, using descriptive analysis. The population in this study are customers of PT. BPR Bank Daerah Gunungkidul. The sampling technique used purposive sampling. Data collection was carried out using a questionnaire method in the form of a Google Form which was distributed to 105 customers of PT. BPR Bank Daerah Gunungkidul. The data analysis technique in this study used multiple linear regression.The results of the study show that the service quality variable influences customer satisfaction. corporate image variable has no effect on customer satisfaction. Service quality variable influences customer loyalty. Corporate image variable has no effect on customer loyalty and customer satisfaction variable has an effect on customer loyalty on PT. BPR Bank Daerah Gunungkidul.
BRAND IMAGE TERHADAP AFFECTIVE LOYALTY DAN DAMPAKNYA TERHADAP WORD OF MOUTH Rosyadah, Marisa Elma; Lukitaningsih, Ambar; Hutami, Lusia Tria Hatmanti
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 6 No 1 (2022): Edisi Januari - April 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v6i1.1914

Abstract

The formation of a Brand Image can affect the Affective Loyalty to use a product. Before buying a product, consumers will simply form a belief before finally making a choice of a product, then assessing whether the product is suitable and finally making a decision to make a purchase transaction. The sample method is accidental sampling. The questionnaires that were processed were 100. The findings show that brand image is influential positive effect on affective loyalty, affective loyalty has a positive effect on word of mouth brand image has a negative effect on word of mouth. Further results show that affective loyalty mediates brand image and word of mouth.
Analisis Pengaruh Komitmen Afektif Dan Kepemimpinan Trilogi Terhadap Organizational Citizenship Behavior Melalui Motivasi Intrinsik Sebagai Variabel Intervening (Studi Kasus Pada Anggota Ditreskrimum POLDA DIY) Putra Hana, Yogananda Enggara; Lukitaningsih, Ambar; Kirana, Kusuma Chandra
Jurnal Manajemen DIVERSIFIKASI Vol. 3 No. 2 (2023): Juni
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v3i2.3909

Abstract

This study aims to analyze the relationship between Affective Commitment and LeadershipTrilogy on Organizational Citizenship Behavior through Intrinsic Motivation as an interveningvariable for members of the Ditreskrimun POLDA DIY. This research method uses quantitativedescriptive by using primary data obtained from the distribution of questionnaires. In this studyusing a simple random sampling technique, namely the sample is taken at random and eachmember of the sample has the same opportunity to be sampled. The number of samples taken in this study were 78 questionnaires. Data analysis using SPSS and Smart PLS. The results showed that affective commitment has a positive and significant effect on intrinsic motivation with a significance level of 0.003 <0.05, so my hypothesis is accepted. The trilogy leadership has a positive and significant effect on intrinsic motivation with a significance level of 0.003 <0.05, so hypothesis II is accepted. Affective commitment has no positive and significant effect on OCB with a significance level of 0.407 > 0.05, so hypothesis III is rejected. The trilogy leadership has a positive and significant effect on OCB with a significance level of 0.00 < 0.05, so hypothesis IV is accepted. Intrinsic motivation has a positive and significant effect on OCB with a significance level of 0.0014 <0.05 (p<0.05), so hypothesis V is accepted. Affective commitment to OCB with intrinsic motivation as an intervening variable with a significance level of 0.003 < 0.05 (p <0.05), then hypothesis VI is accepted. The trilogy of leadership towards OCB with intrinsic motivation as an intervening variable with a significance level of 0.000 < 0.05 (p <0.05) means that hypothesis VII is accepted. Keywords: Affective Commitment, Leadership Trilogy, Organizational Citizenship Behavior (OCB), Intrinsic Motivation
PENGARUH E-SERVICE QUALITY, CUSTOMER VALUE, DAN BRAND IMAGE TERHADAP CUSTOMER LOYALTY PADA PENGGUNA MARKETPLACE SHOPEE Saputri, Riska; Lukitaningsih, Ambar; Maharani, Bernadetta Diansepti
Jurnal Manajemen Terapan dan Keuangan Vol. 13 No. 01 (2024): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v13i01.30172

Abstract

Penelitian ini bertujuan untuk menguji apakah E-Service Quality, Customer Value, dan Brand Image memiliki pengaruh terhadap Customer Loyalty pada pengguna marketplace Shopee di Kabupaten Gunungkidul. Penelitian ini mengambil sampel dari pengguna pengguna marketplace Shopee, berusia 18 hingga 40 tahun, berjenis kelamin laki-laki dan Perempuan, serta berdomisili di Gunungkidul. Metode yang digunakan menggunakan Teknik non probability sampling dengan metode purposive sampling. Pengumpulan data dilakukan dengan membagikan kuisioner yang dibagikan melalui online dengan menggunakan google form. Jumlah data responden yang diolah sebanyak 162 responden yang didapatkan pada rumus Hair yaitu jumlah indikator dikali 7. Data penelitian ini dianalisis menggunakan analisis linier berganda dan pengolahan ini dilakukan dengan menggunakan SPSS versi 26. Hasil penelitian ini menunjukkan bahwa variabel E-Service Quality (X1), Customer Value (X2), dan Brand Image (X3) berpengaruh secara parsial dan simultan terhadap variabel Customer Loyalty (Y).
E-WOM, SERVICE FEATURES, DAN FREE DELIVERY: SEBERAPA KUATKAH DALAM MEMPENGARUHI BUYING DECISION Nurchasanah, Devi; Lukitaningsih, Ambar; Cahyani, Putri Dwi
Jurnal Manajemen Terapan dan Keuangan Vol. 13 No. 03 (2024): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v13i03.32392

Abstract

The study assessed the impact of electronic word-of-mouth (E-WOM), service characteristics, and free delivery on consumer purchasing decisions. The focus group consisted of Shopee users living in Yogyakarta Special District, with a total of 112 people selected through intentional sampling. The data was collected using a digital survey completed by participants through Google Forms and then analyzed using the Statistical Program for Social Science (SPSS) version 25. Analytical evaluation is carried out through double linear regression. This study uses a quantitative method that examines a particular population or sample in the analysis of statistical data with the aim of testing a given hypothesis. In this study there are results that imply that electronic word-of-mouth (E-WOM), Service Features, and Free Delivery are some of the marketing techniques that are quite important in influencing consumers to make purchasing decisions.
Co-Authors Adzani, Inggil Satria Agus Dwi Cahya Agus Dwi Cahya Akbar, Arif Maulana Alfiana, Lela Alfiani, Leli Anang Kurniawan Andhi Setyawan Andika Andika Anis Marjukah Anis Marjukah Anton Nugroho Anwar Virgano Fauzi Arief Rizky Pradana Ariyanto Ariyanto Astuti, Sekar Meilana Kinanthi Astuti, Sri Widiya Ayu Rosita Azizan, Ahamad Tarmizi Baiq Nurhidayati Bernadetta Diansepti Maharani Bernadetta Diansepti Maharani Bernedetta Diansepti Maharani Bety Hanum Mahira Bilqisa, Nazla H. Budi Setiawan Budiarno Budiarno Cepi Sopran Chrisdinata Adi Mahendra Deri Yuansyah Detuage, Nuraisyah Vilda Agustin Devi Nurchasanah Dhiastama, Rendi Ajib Diansepti Maharani, Bernadetta Dina Arumsari, Mela Eko Bagus Widakdhono Eko Bagus Widakdhono Erik Dian Pratama Ermi Yandi Andi Eva Suwarni Evanjeli, Laurensia Aptik Farid Alif Muttaqin Firti Lestari Gendro Wiyono Hamdani Hartono, Arif Hatmanti, Lusia Tria Hayon, Laurensia Barekina Henny Welsa Henny Welsa Heroe Soelistiawan Hutami, Lusia Tria Hatmanti Ian Febri IBN Udayana, IBN Ida Bagus Nyoman Udayana Ilya Nafilah Intan Herdiana Larasati Intan Putri Kusuma Ismul Khobir Jehadut, Gratsia Yuni Kartika Jesi Kusnul Khotimah Kusuma Chandra Kirana Kusuma Chandra Kirana, Kusuma Chandra kusuma, nala tri Laili, Siti Nafisatul Latifuddin, Muhammad Irfan Latulinskey, Clariva Laurensia Aptik Evanjeli Leli Alfiani Lestari, Efa Suci Lestari, Firti Liando, Irwan Lianti, Desi Lintang Sukma Ningrum Londin, Dorce Marchiliya Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami Maharani, Bernadetta Diansepti Mahastuti Mahastuti Nur Indahsari Mahastuti Nur Indahsari Makbul, Reza Sofian Marisa Elma Rosyadah Marsiana Numat Mar’atush Sholihah Maulidya, Thasya Alwa Migueli, Imer Mizan Iskandar Mizan, Dwi Iskandar MuhammadHanafi, Muhammad Hanafi Muinah Fadhilah Muinah Fadhilah, Muinah Mujiatun, Mujiatun Nala Tri Kusuma Ningrum , Nonik Kusuma Nonik Kusuma Ningrum Nugraha, Tommy Wiguna Nurchasanah, Devi Nurwijayanti Octavian, Pingky Octaviawati, Erika Hestiana Oky Suma Putra Pamukti, Manghesti Wahyu Jati Pangestu, Raka Pingky Octavian Prasetia, Rizky Edi Pratama, Nico Prawita, Dika Prayekti Prayekti, Prayekti Putra Hana, Yogananda Enggara Putra, Oky Suma Putri Dwi Cahyani Putri Dwi Cahyani Putri Dwi Cahyani, Putri Dwi Putri, Yessi Anggraeni Rafida Siska Islamiyah Rahmawan, Willy Adimas Rendi Ajib Dhiastama Rismawati, Dewi Rizka Cahyani Hermawati Rosyadah, Marisa Elma Saidon, Hasnul Jamal Salsabela Eka Pancarini Saputri, Riska Saputri, Valda Regina shalahuddin shalahuddin Siti Mariah Siti Mariah, Siti Solikhah, Puji Sopran, Cepi Sugiyarto Surono Sugiyarto Surono, Sugiyarto Suparyadi Suparyadi, Suparyadi Susanto, Moh. Rusnoto Suseno Sutiyati Sutiyati* Syahda, Herawindya Istibra Syamsul Hadi Syamsul Hadi Taqi Ardabilli, Muhammad Tommy Wiguna Nugraha Topri Dwi Wacono Tria , Lusia Triyono Triyono Utami, Lusia Tria Hatmanti Virgian Tengara Jati Vivi Hastu Listyaningrum Wacono, Topri Dwi Wiwit Lestari Wiwit, Ilma Wulansari, Rika Yuli Sudarwanto Yusup, Ariska Maulana Zulfiah, Evi