Article Per Year (5 Year)
p-Index From 2021 - 2026
8.28
P-Index
This Author published in this journals
All Journal Pythagoras: Jurnal Matematika dan Pendidikan Matematika Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) AUSTENIT Jurnal Al Bayan: Jurnal Jurusan Pendidikan Bahasa Arab TARBIYA : Journal Education in Muslim Society Jurnal Desiminasi Teknologi Jurnal Adabiyah SIGMA: Jurnal Pendidikan Matematika An-Nuha : Jurnal Kajian Islam, Pendidikan, Budaya Dan Sosial Jurnal Manajemen Pendidikan Journal of Medives AL-IDARAH: JURNAL KEPENDIDIKAN ISLAM Risâlah, Jurnal Pendidikan dan Studi Islam Phinisi Integration Review Pendas : Jurnah Ilmiah Pendidikan Dasar Islamic Management: Jurnal Manajemen Pendidikan Islam AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM Jurnal Al-Amwal JKIP (Jurnal Keguruan dan Ilmu Pendidikan) Jurnal Ilmiah Penegakan Hukum Jambura Journal of Educational Management ALGORITMA : Journal of Mathematics Education JPMI (Jurnal Pembelajaran Matematika Inovatif) Al-Minhaj Pasundan Journal of Mathematics Education : Jurnal Pendidikan Matematika Journal of Educational Review and Research Didaktika: Jurnal Kependidikan International Journal of Social and Management Studies (IJOSMAS) Al-Ulum: Jurnal Pendidikan Islam Bioscientist : Jurnal Ilmiah Biologi Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Jurnal Administrasi Pendidikan Islam Jurnal Pendidikan dan Pembelajaran Indonesia (JPPI) Tafkir: Interdisciplinary Journal of Islamic Education SOCIAL : Jurnal Inovasi Pendidikan IPS Edu Cendikia: Jurnal Ilmiah Kependidikan Jurnal Abdimas Kartika Wijayakusuma MUNTAZAM: JURNAL MANAJEMEN PENDIDIKAN ISLAM AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Al-Ulum: Jurnal Pendidikan Islam Jurnal Pendidikan dan Pembelajaran Tropical Plantation Journal Edukasia: Jurnal Pendidikan dan Pembelajaran Indonesian Research Journal on Education INFINITY : UKI TORAJA JOURNAL OF INFORMATION TECHNOLOGY Innovative: Journal Of Social Science Research Education: Jurnal Sosial Humaniora dan Pendidikan Madani: Multidisciplinary Scientific Journal Journal of Educational Management Research International Journal of Multidisciplinary Approach Research and Science Jurnal Riset Multidisiplin dan Inovasi Teknologi English Education, Linguistics and Literature Journal Journal of Innovative and Creativity Jurnal Pengabdian kepada Masyarakat Arumbai Intechno Journal : Information Technology Journal Jurnal Desiminasi Teknologi Jurnal Pendidikan Ilmu Sosial FIKROTUNA: Jurnal Pendidikan dan Manajemen Islam LEADERIA : Jurnal Manajemen Pendidikan Islam Jurnal Sosiologi Pendidikan Kolaboratif Mathematics Education Journal Collaborative Cognitive Jurnal Pengabdian kepada Masyarakat Arumbai
Abdul Muin
Program Studi Pendidikan Guru Sekolah Dasar, FKIP UNTAN, Pontianak
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

Published : 80 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Educational Management Research

 1 
Theoretical and Empirical Analysis of Relational Marketing in Educational Institutions: A Literature Review Alkafi, Kurnia; Sarmain, Sarmain; Zohriah, Anis; Muin, Abdul; Afif, Muhammad
Journal of Educational Management Research Vol. 4 No. 6 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i6.1452

Abstract

The rapid digital transformation in the post-pandemic era has significantly reshaped the educational landscape, making it essential for institutions to adopt modern marketing strategies to remain competitive. This research explores the role of relational marketing in enhancing institutional reputation, student loyalty, and retention, particularly in the context of Indonesian educational institutions. The study aims to understand how relational marketing techniques, including CRM systems, digital branding, and social media engagement, can be effectively implemented to foster long-term relationships with students, parents, and alumni. A Systematic Literature Review (SLR) was employed to synthesize relevant studies from 2021 to 2025, focusing on relational marketing in education. The findings reveal that relational marketing strategies significantly contribute to student satisfaction and retention, with technology playing a pivotal role in personalizing services and communication. However, challenges such as limited resources and technological adoption remain. The study concludes that overcoming these challenges and integrating relational marketing strategies effectively can ensure the long-term sustainability and competitiveness of educational institutions in a digital era.
Co-Authors Abdul Aziz Abdulloh, Ferian Fauzi Abdussammad . Adi Sumandiyar Agun, Pasipikus Yosua Agus Gunawan Ahmad Ashifuddin Aqham Ahmad Dimyati Ahmad Habibi Syahid, Ahmad Habibi Ahmad Qurtubi Ahmad Rifai Ahmad, Dimas Zuhri Al Faqih, Saad Alawiyah, Eva alfan nasrullah, Achmad Muzammil Alkafi, Kurnia Amalia Desy Wahyuni Ambarwati, Puji Amil Hasan, Adzhar Ladza Amin, Rahma Anis Fauzi, Anis Arda Arda Asyibli, Basri Auliya, Haya Yumna Ilmin Azkia, Nada Fatiyyah Azzahra, Salsabila Farah Cahyati, Hani Devi Wulandari Dewi Kania Cahyani Elman, Moh. Ernita, Nevi Eva Musyrifah, Eva Fakih, Ahlul Farisha Andi Baso, Farisha Andi Fauziah, Siti Syifa Firdaus, Arif Fakih Fitrawan K., N Fitri, Isnaeni Fitri, Nurdina Fitriani, Nining Gusni Satriawati, Gusni Habibur Rahman Hanafi Hanafi Harahap, Dessy Agustina Hayun, Rambu Af’Idatussolihah Heriansyah, M. Arie Firdaus Hilmiyati, Fitri Idris, Ahmad Idum Satia Santi Iwan Hermawan Iwan Permana Suwarna Juhji, Juhji Juli, Sofie Fauziyyah Kadir Kadir Kadir Kadori, Kadori Kheryadi Kurniawati, Lia Kustiawati, Dedek Lasaiba, Mohammad Amin Latue, Philia Latue, Theochrasia Luqmanul Hakim M. Amin Fauzie M. Lazim Mahrus Manto, Agus Maulida, Ratna Siti Mawaddah, Maya Menap Muamala, Siti Mubarak, Ridho Muhammad Afif Muhammad Zid Muiz, Rizqi Nurlaili Mu’izzuddin, Mochammad Nasrullah, Achmad Muzammil Alfan Neneng Aminah Neneng Fauziah Neneng Maulida Nevi Ernita Nugraha, Teguh Nuralili Muiz, Rizqi Nurcahya, Alsri Nurnaesih, Nurnaesih Nuroniyah, Mila Nuzulul Qurnain, Nuzulul Oot Hotimah Panjaitan, Antonius Pratiwi, Arista Ambar Priatna , Suherman Purnama Rika Perdana, Purnama Rika R. Kohar, R. Rahman, Habibur Rahman, Zaky Diaulhaq Rakuasa, Heinrich Ramdani Miftah Rita Maria Veranika Rita Maria Veranika, Rita Maria Rizki Mauliya Ulfah Rofiqi, Rofiqi Rohimat, Sonny Rohman, Tatang Taufik Romadhon, Abdul Malik Rosyid, Moh. Zaiful ROYANI, A. Sabariah Sabariah Salimah Saputra, Taufik Aris Sarmain, Sarmain Setiawan, Sabar Sismulyanto Somae, Glendy Suedah, Suedah Sugiyono . Sukarmansyah Sunandar, Firman Nurdiyansyah Supardi Supardi Syarifudin, Encep Tamala Yusuf, Rian Sesar Tatang Herman, Tatang Tisna, Tamin Tri Ilma Septiana Tuni K., Ageltri Ulyani, AAP Ulyani, Aap Siti Utami, Maharani Windu Uyun, Yuyun Rohmatul Wahid, Kholid Wahyud, Dicky Wasehudin, Wasehudin WAZIN WAZIN, WAZIN Wirianata, Herry Yuliyanti yuliyanti Zahra, Annisa Zohriah, Anis Zulfiani Zulfiani