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Abdul Muin
Program Studi Pendidikan Guru Sekolah Dasar, FKIP UNTAN, Pontianak
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : Jurnal Pendidikan Islam

 1 
Optimizing Artificial Intelligence–Driven Marketing Strategies for Islamic Higher Education Within an Islamic Educational Management Perspective Muin, Abdul; Afif, Muhamad; Hilmiyati, Fitri; Ansori, Aan; Wazin, Wazin
Jurnal Pendidikan Islam ARTICLE IN PRESS
Publisher : The Faculty of Tarbiyah and Teacher Training associated with PSPII

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Abstract

This study investigates the optimization of AI-based marketing strategies for Islamic higher education institutions through a robust Islamic Educational Management framework, rather than solely emphasizing marketing or managerial efficiency. The research is grounded in Islamic educational principles such as al-tadbir al-tarbawi (systematic governance rooted in educational aims), maqāṣid al-tarbiyah al-islāmiyyah (Islamic educational objectives), and ethical institutional leadership inspired by Islamic values. These principles guide how technology, particularly artificial intelligence, should be adopted responsibly to support institutional reform, strengthen educational governance, and enhance the overall mission of Islamic higher education. Using IFAS and EFAS analyses supported by a literature review and secondary data, this study identifies strategic internal and external factors influencing AI adoption. Internal strengths include the potential of AI to support value-aligned personalization, enhance administrative efficiency for educational service delivery, and improve decision-making through big-data analysis. Weaknesses include limited digital readiness and capacity gaps in technology stewardship rooted in Islamic educational ethics. Externally, opportunities such as increased demand for technology-supported Islamic education and regulatory momentum for digitalization emerge, alongside threats including competitive pressures and the need for Sharia-compliant digital governance. The findings demonstrate that AI-based marketing strategies, when integrated into an Islamic educational institutional development agenda, can contribute not only to improved competitiveness but also to strengthening Islamic educational identity, strategic governance, and mission-driven student engagement. The study concludes that aligning AI adoption with Islamic Educational Management principles enhances institutional accountability, reinforces ethical decision-making, and supports long-term transformation in Islamic higher education.
Co-Authors AAN ANSORI, AAN Abdul Aziz Abdulloh, Ferian Fauzi Abdussammad . Adi Sumandiyar Afif, Muhamad Agun, Pasipikus Yosua Agus Gunawan Ahmad Ashifuddin Aqham Ahmad Dimyati Ahmad Habibi Syahid, Ahmad Habibi Ahmad Qurtubi Ahmad Rifai Ahmad, Dimas Zuhri Al Faqih, Saad Alawiyah, Eva alfan nasrullah, Achmad Muzammil Alkafi, Kurnia Amalia Desy Wahyuni Ambarwati, Puji Amil Hasan, Adzhar Ladza Amin, Rahma Anis Fauzi, Anis Anwar, Matlaul Arda Arda Arma, Arma Asyibli, Basri Auliya, Haya Yumna Ilmin Azkia, Nada Fatiyyah Azzahra, Salsabila Farah Bachtiar, Machdum Cahyati, Hani Devi Wulandari Dewi Kania Cahyani Dini Fitriani Elman, Moh. Eneng Muslihah Ernita, Nevi Eva Musyrifah, Eva Fakih Firdaus, Arif Fakih, Ahlul Farisha Andi Baso, Farisha Andi Fauziah, Siti Syifa Firdaus, Arif Fakih Fitrawan K., N Fitri, Isnaeni Fitri, Nurdina Fitriani, Nining Gusni Satriawati, Gusni Habibur Rahman Hanafi Hanafi Harahap, Dessy Agustina Hayun, Rambu Af’Idatussolihah Heriansyah, M. Arie Firdaus Hilmiyati, Fitri Idris, Ahmad Idum Satia Santi Iwan Permana Suwarna Juhji, Juhji Juli, Sofie Fauziyyah Kadir Kadir Kadir Kadori, Kadori Kheryadi Kurniawati, Lia Kustiawati, Dedek Latue, Philia Latue, Theochrasia Luqmanul Hakim M. Amin Fauzie M. Lazim Mad Umar, Mad Umar Mahrus Manto, Agus Maulida, Ratna Siti Mawaddah, Maya Menap Mohammad Amin Lasaiba Mu'izzuddin, Mochammad Muamala, Siti Muawanah, Uyu Muhammad Afif Muhammad Zid Muiz, Rizqi Nurlaili Mu’izzuddin, Mochammad Nasrullah, Achmad Muzammil Alfan Neneng Aminah Neneng Fauziah Neneng Maulida Nevi Ernita Nugraha, Teguh Nujuludin, Risqon Nuralili Muiz, Rizqi Nurcahya, Alsri Nurnaesih, Nurnaesih Nuroniyah, Mila Nuryati Nuryati Nuzulul Qurnain, Nuzulul Oot Hotimah Panjaitan, Antonius Pratiwi, Arista Ambar Pratiwi, Herlina Priatna , Suherman Purnama Rika Perdana, Purnama Rika R. Kohar, R. Rahman, Habibur Rahman, Zaky Rahman, Zaky Diaulhaq Rakuasa, Heinrich Ramdani Miftah Ridho Mubarak Rita Maria Veranika Rita Maria Veranika, Rita Maria Rizki Mauliya Ulfah Rofiqi, Rofiqi Rohaemi, Rohaemi Rohimat, Sonny Rohman, Tatang Taufik Rosyid, Moh. Zaiful ROYANI, A. Sabariah Sabariah Salimah Samsu Samsu Saputra, Taufik Aris Sarmain, Sarmain Setiawan, Sabar Sismulyanto Somae, Glendy Suedah, Suedah Sugiyono . Sukarmansyah Supardi Supardi Syarifudin, Encep Tamala Yusuf, Rian Sesar Tatang Herman, Tatang Tri Ilma Septiana Tuni K., Ageltri Ulyani, AAP Ulyani, Aap Siti Utami, Maharani Windu Uyun, Yuyun Rohmatul Wahid, Kholid Wahyud, Dicky Wasehudin, Wasehudin WAZIN WAZIN, WAZIN Wirianata, Herry Yuliyanti yuliyanti Yuyun Rohmatul Uyuni Zahra, Annisa Zohriah, Anis Zulfiani Zulfiani