Articles
THE INFLUENCE OF ADVERTISING EFFECTIVENESS AND BRAND IMAGE OF SAMSUNG GALAXY S4 ON CUSTOMERS PERCEPTION IN MANADO
Makalew, Peggy;
Pandowo, Merinda
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 3, No 1 (2015): Jurnal EMBA, HAL 474- 591
Publisher : FEB Universitas Sam Ratulangi Manado
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DOI: 10.35794/emba.v3i1.7247
The advertising is form of marketing communication used to attract the audience to take some action and it is usually affect by the commercial. The advertising business growing fast and the important thing is how the company communicates the advertising to target market.  In this research, the objectives are to investigate the influence of advertising effectiveness and brand image on customers’ perception partially and simultaneously. This research is the causal type of research where it investigates the influence of price, product attributes, origin of product, and philosophy to customer loyalty. Using a multiple regression model to answer the research problem.The populations in this study are people in Manado with the total numbers of sample are 60 respondents. Results and conclusions are advertising effectiveness and brand image influence simultaneously to customers’ perception, then advertising effectiveness has not significant influence on customers’ perception partially, and the brand image has significant influence the customers’ perception partially. This indicate that theSamsung brand advertiser should identify the key attributes and choose those to create the effectiveness of advertisingand know that consumer were very critical about the advertisements and claimed that there were too many advertisements everywhere these days. So the Samsung company advertiser have to put respect on the selection of media and also considering the actual information of an image of a brand. Keywords: advertising effectiveness, brand image, target market
PENGARUH BUDAYA ORGANISASI, KARAKTERISTIK INDIVIDU DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PT. TRANS RETAIL INDONESIA CABANG KAWANUA MANADO
Korengkeng, Lavinia;
., Adolfina;
Pandowo, Merinda H. C.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : FEB Universitas Sam Ratulangi Manado
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DOI: 10.35794/emba.v7i4.26127
Abstrak: Persaingan didunia bisnis sangat ketat, mengharuskan perusahaan dapat memiliki kemampuan bersaing dan efisien. Kemajuan suatu perusahaan ditentukan oleh kualitas sumber daya manusia yang dimilikinya, sehingga karyawan dituntut untuk memperlihatkan kinerja yang baik. Tujuan penelitian ini adalah untuk mengetahui bagaimana budaya organisasi, karakteristik individu dan kepuasan kerja berpengaruh terhadap kinerja karyawan PT. Trans Retail Indonesia Cabang Kawanua Manado. Metode yang digunakan adalah analisis regresi linear berganda. Sampel yang digunakan dalam penelitian ini adalah 59 karyawan yang dihitung berdasarkan rumus slovin. Hasil dari penelitian ini menunjukkan bahwa budaya organisasi, karakteristik individu dan kepuasan kerja tidak memiliki pengaruh signifikan secara simultan maupun parsial terhadap kinerja karyawan. Bagi perusahaan, diharapkan agar lebih meningkatkan kinerja karyawan, adapun cara agar dapat meningkatkan kinerja misalnya dalam sistem kompensasi khususnya gaji perlu juga untuk memperhatikan kompensasi lainnya dengan memberikan bonus, tunjangan kesehatan serta adanya jaminan keselamatan kerja dan lainnya. Kata Kunci: budaya organisasi, karakteristik individu, kepuasan kerja, kinerja karyawan
ANALYZING THE EFFECT OF BRAND FUNCTION ON CONSUMER RESPONSE TO COLORBOX BRAND IN MANADO
Lestari, Syevira Andirani;
Saerang, David P.E;
Pandowo, Merinda .
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 4 (2018): JE VOL 6 NO 4 (2018)
Publisher : FEB Universitas Sam Ratulangi Manado
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DOI: 10.35794/emba.v6i4.21314
Abstract: Branding is very influential in the eyes of consumers and in general, brand can build consumer perception. Good branding also will encourage consumers to buy a product. If the consumers already feel the benefits of the product, they will support it by helping suggest those particular products to their relatives to experience it as well.The purpose of this research to analyze the effect of brand function on consumer response to Colorbox Brand that has been measured through guarantee, personal identification, social identification and status and to identify dimension of brand function that the most effect on consumer response to Colorbox Brand.This research uses causal type with a quantitative approach. The population of this study is the people who buy and use Colorbox brand products. The sample of this research is 100 respondents with data obtained through questionnaires.The finding of this research shows that guarantee and status are significantly effects consumer response to Colorbox brand. The contrary, personal identification and social identification is insignificantly effects consumer response. As the recommendation, the Colorbox companies have to maintain and improve the quality of the brand so that the company will receive positive response and will generate consumer royalty to the brand.Keywords: brand, brand association, consumer response
THE INFLUENCE OF PERCEIVED PRICE, BRAND RECOGNITION AND CONSUMER ATTITUDE ON PURCHASE INTENTION OF PRIVATE LABEL PRODUCT AT ALFAMIDI MANADO
Vincensius, Resilooy Marcho;
Pangemanan, Sifrid S.;
Pandowo, Merinda .
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE VOL 5 NO 3 (2017) HAL 3985
Publisher : Universitas Sam Ratulangi
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DOI: 10.35794/emba.v5i3.18291
Abstract: The growth of the retail business provides various benefits to consumers to shop, but indirectly will result in consumers' perceptions in the shop. Marketing is defined as a process in society where the structure of demand for economic goods and services is anticipated or enlarged and satisfied through the conception, promotion, exchange and physical distribution of such goods and services. Therefore, a business needs to take seriously the management of goods or services offered to consumers. The purpose of this study is to determine whether there is influence of perceived prices, brand recognition and consumer attitudes toward the intention to buy private label products in Alfamidi Manado. The method used is multiple linear regressions with the number of samples in this study as many as 60 respondents as Alfamidi consumers, especially in retailers Alfamidi Citraland Winangun Manado. The results of this study indicate that the perceived price, brand recognition and consumer attitudes have affect on the purchase intention of private label products. The perceived price does not affect the purchase intention of private label products. Brand recognition has a positive and significant impact on purchase intention of private label products. Consumer attitudes have no effect on purchasing intention of private label product products.Keywords: marketing, purchase intention, perceived price, brand recognition, consumer attitude.
INVESTIGATING THE POST-PURCHASE REGRET OF CONSUMERS IN MANADO
Masinambow, Chriskendry H.;
Pangemanan, Sifrid S.;
Pandowo, Merinda H. C.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : FEB Universitas Sam Ratulangi Manado
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DOI: 10.35794/emba.v7i4.26135
Abstract: The post-purchase regret of a consumer is one of the reactions that most influence almost all of the form of consumer behavior towards any kind of product they purchased, in this study, the main focus of type of product is the most daily usage product of the consumer. In term of marketing, which is one of the important part of the company, and which the product that produced from the producer or the seller themselves could be exposed to the consumer, the post-purchase regret is one of the factor that had been an important matter for the marketer to put in their agenda and composing better strategies or tactics of selling a product to the consumers and the customers. In this research, the study aim to find out and investigates how is the post-purchase regret of the consumer?s most used and bought product. The researcher used a purposive sampling as a sampling technique to conduct the research. And the result of this study shows how strong the comparison factor between the products of consumer?s usage as seemingly the most described factor among other indicators. Also it is important for marketer to find a better or unique ways in order to promote the product, or for producer to develop the trials and experiment of the product. The recommendations proposed from this study is better for a company to review the finished product in term of better quality and more sensible, affordable price before the product is sent out to the market. Keywords: post-purchase regret, consumers
THE INFLUENCE OF E-COMMERCE TO STUDENT ONLINE DECISION AT SAM RATULANGI UNIVERSITY
Rantung, Brenda C. V.;
Massie, James D.D;
Pandowo, Merinda .
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 1 (2019): JE VOL 7 NO 1 (2019)
Publisher : Universitas Sam Ratulangi
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DOI: 10.35794/emba.v7i1.22364
Abstract:. This study objectives are to analysis the influence of convinience, e-word of mouth communication, trust also promotion on consumer online decision partially and simultaniously for students at Faculty Economics and Business Sam Ratulangi University. This research use university students as respondents. Sample of this research are 100 respondents. Data analysis using multiple regression analysis. This research finds:the research model consisting of: convinience, e-word of mouth communication, trust and promotion has a positive and significant influence on consumer online decision. Results of hypothesis testing found that convinience, e-word of mouth communication, trust and promotion partially has significant and positive impact on consumer online decision in this research. E-word of mouth communication has the highest impact variable that influence consumer online decision comparing to other variable. Suggestions: E-commerce corporation in this research must pay attention to this research finding. E-commerce organization in this research must improve variables that correlated to consumer online decision especially in university students. Keywords: convinience, e-word of mouth communication, trust, promotion, e-commerce, consumer online decision
THE IMPORTANCE AND PERFORMANCE ANALYSIS OF SERVICE QUALITY AND PRICE ON GO-RIDE FEATURE IN MANADO
Kantale, Andreas .;
Lapian, S. L. H. V. Joyce;
Pandowo, Merinda .
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 02 (2017): JE VOL 5 NO 2 (2017) HAL 2488
Publisher : Universitas Sam Ratulangi
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DOI: 10.35794/emba.v5i02.16735
Abstract: Transportation has become one of the most important services for supporting people’s daily activities. The presence of GO-JEK in Manado become a phenomena since this kind of online-based application as transportation service provider had used by mostly people especially for Go-Ride Feature. This research aims to analyze the service quality and price of Go-Ride Feature on GO-JEK application in Manado. Type of this research is descriptive with quantitative approach and IPA used as the measurement tool. The sample size of this research is 100 respondents who already experience the Go-Ride feature on GO-JEK application in Manado. Convenience sampling was used by collecting data through online questionnaire. The result for service quality shows, Go-Ride’s driver skill is very important to the customers and PT.GOJEK delivered good performance to the customers, this attribute located in Quadrant 2. The completeness attributes of Go-Ride drivers is the lowest average of importance and performance for service quality. The result for price shows that, affordability price is the highest level of importance and performance. Meanwhile the attributes such are: Go-Ride feature’s price comparable with the facilities and price is cheaper than other public transportation, those attributes are located in Quadrant 3 with the low average.Keywords: importance and performance analysis, service quality, price, go-ride, go-jek.
THE EFFECT OF ORGANIZATIONAL JUSTICE AND SELF EFFICACY ON KNOWLEDGE SHARING IN M-19 SHOP AT MANADO
David, Fikran .;
Lapian, S.L.H.V. Joyce;
Pandowo, Merinda .
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 4 (2018): JE VOL 6 NO 4 (2018)
Publisher : FEB Universitas Sam Ratulangi Manado
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DOI: 10.35794/emba.v6i4.21309
Abstract: This study objectives are to analyze the influence of organizational justice and self efficacy on knowledge sharing simultaneously and partialy in M-19 Shop at Manado. This research type is causal uses quantitative type of research. This study is conducted in M-19 Shop at Manado. This research was held at 2018. This research use employees as respondents. Sample of this research are 35 employees. Data analysis using validity and reliability test and regression analysis and hypothesis test. This research finding are: organizational justice, and self efficacy has a positive and significant influence on knowledge sharing. Organizational justice and self efficacy has significant and positive impact on knowledge sharing partialy. Organizational justice has the highest impact variable that influence knowledge sharing comparing to other variable. Self efficacy has the second highest impact variable that influence knowledge sharing. Suggestion of this research: organization in this research must pay attention to this research finding. Organization in this research must improve organizational justice or organizational fairness also self efficacy to improve knowledge sharing in organization. Keywords: Organizational justice, self efficacy, knowledge sharing, small medium enterprises
PENGARUH RESTRUKTURISASI ORGANISASI, EMPLOYEE ENGAGEMENT, KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PT. JASA RAHARJA SULUT
., Jilyta;
Sendow, Greis M.;
Pandowo, Merinda H. C.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : FEB Universitas Sam Ratulangi Manado
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DOI: 10.35794/emba.v7i4.25503
Abstrak : Perubahan atau pembenahan organisasi berhubungan dengan pola struktur organisasi biasa dilakukan untuk meningkatkan atau memaksimalkan kinerja perusahaan. Dengan begitu kepercayaan diri dan optimis dalam perusahaan akan akan mendorong karyawan lebih memiliki rasa keterikatan yang tinggi dan membuat karyawan akan tetap tinggal dan bertahan dalam perusahaan, dan hal ini akan mendorong kepuasan kerja karyawan dalam perusahaan. Penelitian ini bertujuan untuk mengetahui pengaruh Restrukturisasi Organisasi, Employee Engagement dan Kepuasan Kerja terhadap Kinerja Karyawan. Populasi penelitian ini adalah karyawan PT. Jasa Raharja di Sulawesi Utara berjumlah 35 orang. Pengambilan sampel menggunakan metode sampling jenuh, menggunakan kuesioner dengan skala Likert dengan pengujian validitas dan reliabilitas. Analisis data menggunakan regresi linier berganda. Hasil penelitian menunjukan bahwa secara persial restrukturisasi organisasi, employee engagement berpengaruh signifikan terhadap kinerja karyawan dan kepuasan kerja tidak berpengaruh signifikan terhadap kinerja karyawan. Sedangkan secara simultan restrukturisasi organisasi, employee engagement dan kepuasan kerja memiliki pengaruh terhadap kinerja karyawan. Perusahaan sebaiknya lebih memperhatikan kepuasan kerja karyawan agar supaya dapat lebih meningkatkan kinerja dengan lebih baik lagi. Kata kunci : restrukturisasi organisasi, employee engagement, kepuasan kerja, kinerja karyawan
THE ROLE OF INTERNAL COMMUNICATION IN DRIVING EMPLOYEE ENGAGEMENT (STUDY CASE OF PT. SINAR GALESONG PRIMA MANADO)
Pungus, Jeaneta Sarah;
Saerang, David P. E.;
Pandowo, Merinda .
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE VOL 5 NO 3 (2017) HAL 3985
Publisher : Universitas Sam Ratulangi
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DOI: 10.35794/emba.v5i3.18293
Abstract: The rise of globalization developments in economic, political, social, areas crucially affects organizational lives of individuals in the society. With these developments organization management are obliged to develop new management to struggle the competition conditions. The purpose of this research is to know how is the role of internal communication in driving PT. Sinar Galesong Prima employee engagement. This research is qualitative analysis interview, the population is the employee of PT. Sinar Galesong Prima, and the sample method is using snowball sampling. The data were gathered through interview with informants and examination of the literature review from previous researcher. The result is all the informants explained that the role of internal communication is very important in driving employee engagement. The conclusion is Employees at PT. Sinar Galesong Prima think that Internal Communication is important, formally and informally. The communication media that being used situation ally is Direct Communication and Telecommunication such as Messaging App, and regarding employee engagement, PT. Sinar Galesong Prima manage to make their employee engaged by giving bonus, and also gives personal compliments to employee. This research recommend PT. Sinar Galesong Prima to teach their employee to always using formal communication in routine to increase their employee engagement.Keywords: internal communication, employee engagement.