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Journal : Sketsa Bisnis

The Effectiveness of Digital Technology Implementation in Enhancing the Competitiveness of MSMEs in the Creative Industry of Tangerang City Prasetyo, Dwi
SKeTsa Bisnis (e-jurnal) Vol 12 No 1 (2025): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v12i1.6361

Abstract

Introduction: The Fourth Industrial Revolution has triggered a fundamental shift in the global economic structure, significantly influencing the sustainability and competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. This study aims to evaluate the effectiveness of digital technology adoption in enhancing the competitiveness of MSMEs in the creative industry sector in Tangerang City. Methods: Utilizing the Technology-Organization-Environment (TOE) framework, this research applies a quantitative approach through an evaluative survey design involving 128 MSME actors who have integrated digital systems into their business operations. Results: The findings reveal that approximately 78% of respondents reported an increase in sales ranging from 20% to 35% following digital adoption, while 64% successfully expanded their market reach to national and international levels. Moreover, digital technology implementation has proven to significantly improve operational efficiency and accelerate product innovation processes, thereby strengthening the competitive edge of MSMEs. However, several challenges remain, such as limited access to formal digital training, low levels of digital literacy, and uneven availability of digital infrastructure across regions. Conclusion: The study concludes that optimal digital technology implementation can generate substantial positive impacts on MSME performance and competitiveness, provided there is strategic support from government bodies, educational institutions, and the private sector. Strengthening multi-stakeholder collaboration and building an inclusive and sustainable digital ecosystem are key strategies for advancing MSME transformation in the digital economy era. This research offers valuable implications for policy formulation and strategic empowerment of technology-based MSMEs in Indonesia.
Co-Authors A Halim Aditya Marianti Adzilla, Wilma Nurrul Agus Arnold Nalle Agus Firmansyah Ahmad Muhtadi Akbar, Aswin Al-Fayez, Youssef Alhakim, Fakhri Taufik Ali Sungkar Amalia, Firdausha AngDjadi, Jessica Stephanie Antarest Erland Prasetyo Ari Prayitno, Ari Ariati, Nining Arif, Lukman Asep Aziz Asopari Ati Retna Sari Aulia Afniar Rahmawati AULIA, RIZKA AWANG DHARMAWAN, AWANG Aziz, Muhammad Alamsyah Aziz, Muhammad Hilmy Bambang Noegroho Bambang S Nugroho Baskoro, Lorenzo Heyting Baskoro Baswara Yua Kristama Benny Purwara Budi Setiabudiawan Cissy B. Kartasasmita DANANG TANDYONOMANU Danny Hilmanto, Danny Dany Hilmanto Deny Kurniadi Sunjaya Dewanto, Naomi E.F. Dewi Marhaeni Diah Herawati Dewi Nurlaela Sari, Dewi Nurlaela Dima, Alfred O M Dominicus Husada Dyah Rahmawanti Dzulfikar Djalil Lukmanul Hakim Eli Halimah, Eli Elly Yana, Elly Elsa Setiawati Elza Noviani Endang Mulyani Endang Sutedja Farid Husin Farid Husin Firmannandya, Ade FM Suhartati FM Suhartati Gatera, Vesara A. Gatot Irawan Sarosa, Gatot Irawan Gerritsen H. J Gusti, Putri Pinaring Habibilah, Burhanuddin Hanifah Oswari Hapsari, Alifia Priyayitha Hartono Gunardi Heni Masri Henni Djuhaeni Herri S. Sastramihardja Herry Garna Ibrahim Ibrahim Iceu Mulyati Ida Suryani Iesje Martiza Ike Dwi Wahyuni Ike MP Siregar, Ike MP Ilham Asrori Azka Imam Cahyadi, Imam Ina Rosalina Ina Rosalina Ira Furnia Ismoedijanto jannah, lailatul Jannati , Eidelweis Dewi Johanes C Mose Joice Jusmiaty Bana Jokhanan Kristiyono Kittie Uda, Saritha Krispinus Kedati Pukan Kuijper E. J Kusnandi Rusmil Kuswinarti Kuswinarti Labrune V. Laukamang, Vicky Olfianto N. Lawa, Yosep Leclipteux T Lelani Reniarti lilis Sumiati Lubis, Harmoko M. Rizkar Arev Sukarsa Maddepunggeng, Martira Maya Tejasari Mei Neni Sitaresmi Meita Dhamayanti Mertens P. Mola, Sebastianus A. S. Nahas, Agustina Ethin Nana Usnawati Nani Dharmasetiawani Nastiti Kaswandani Nelly Amalia Risan Nenotek, Petronella Syahyanti Ningrum, Mega Ratna Novda, Septa Nurfadilla, Destiani Irma Nurfauzi, Ivant Aditya Nurhalim Shahib Nurhidayat, Muhammad Zaky Nurul Husna Nurwahid, Aditya Fahmi Nurwiana, Ida PONPON IDJRADINATA Prasetyo, Antarest Erland Puspita Sari, Maria Putranto, Teguh Dwi Qolbidiasih, Miftahul Nurul Rahayu, Listyowati Puji Raihan Raihan, Raihan Ratna Herawati Refli, Refli Reza Latumahina Rhomadhani, Noviana Ardi Riri Adriana Robby Godlief Romadhon, Mohammad Syaifullah Anam Rulina Suradi, Rulina Rustamaji, R.M. Sabrina Aulia Rahmah Safitri Safitri Safitri, Unna Ria Salleh, Muhammad Amiruddin Saptawati Bardosono Saputri, Dwi Anggraeni Sasotya, R.M. Sonny Setyo Handryastuti Siahaan, Goklas Sina, Derwin R. Siti Alimah Siti Aminah Abdurachman Siti B. Kresno Soedjatmiko Soedjatmiko Sri Endah Rahayuningsih Sri Ngabekti Sri Rezeki S. Hadinegoro, Sri Rezeki S. Suarna, Nana Sudigdo Sastroasmoro Sulis Mariyanti Sulistiyasni . Sulistyani, Atikah Sunaryono Sunaryono, Sunaryono Susiarno, Hadi Sutha, Diah Wijayanti Syafa’at, Imam Tati Suprapti Tina Ramayanthi Tsuroyya, Tsuroyya Tungga Dewi, Imelda Zahra Uda, Saritha Kittie Uda, Subrata Aditama Kittie Aidon Uly J. Riwu Kaho Utari, Riyadini van Leeuwen, Thomas Vita Murniati Tarawan Vita Murniati Tarawan Vivi Bachtiar Wahyuni, Besse Wardhana Suryapratama Wijaya, Arya Tri Wijaya, Hananda Surya Yani Dewi Suryani Yati Soenarto Yoni F Syukriani Yudith Setiati Ermaya Yudith Setiati Ermaya Yudith Setiati Ermaya Yuli Priyana Yuliarman Saragih Zahrotul Afifah, Nafila Zakiudin Munasir Zulvayanti Zulvayanti