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Strategi Pemasaran Digital dalam Pengembangan Usaha Agribisnis Rumah Anggur Ardo Saputra, Hendra; Manalu, Tressia Anjelina; Sinaga, Windah Frawyta L; Sinaga, Sri Rahayu; Aulia, Yurida; Pandiangan, Gita Tri Novel; Hutauruk, Nadya Stefania; Samosir, Ruth Valentina; Putri, Wulan Erdianti; Betsyeba, Jelitha
Journal of Education Transportation and Business Vol 2, No 1 (2025): Juni 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jetbus.v2i1.5558

Abstract

Jurnal ini membahas strategi pemasaran digital yang diterapkan oleh Rumah Anggur Ardo dalam menjual bibit anggur kepada konsumen. Penelitian ini bertujuan untuk menganalisis efektivitas pemasaran digital dalam meningkatkan penjualan dan memperluas jangkauan pasar. Metode yang digunakan adalah wawancara langsung dengan pemilik usaha serta observasi terhadap platform digital yang digunakan. Hasil penelitian menunjukkan bahwa 90% pelanggan berasal dari media sosial, dengan Shopee, YouTube, TikTok, dan Instagram sebagai saluran utama pemasaran. Tantangan utama dalam pemasaran digital adalah edukasi pelanggan terkait perawatan bibit serta persaingan harga dengan penjual lain. Penelitian ini memberikan wawasan tentang pentingnya pemasaran digital dalam agribisnis dan memberikan rekomendasi strategi untuk meningkatkan efektivitasnya.
ASSISTANCE TO THE NATURAL BATHS TOURISM MANAGEMENT KARANG ANYAR KARANG REJO VILLAGE SIMALUNGUN REGENCY Riza, Ade Ros; Valianto, Budi; Saputra, Hendra; Marpaung, Deni Rahman; Fadli, Zen; Ratno, Puji
Journal of Community Research and Service Vol. 9 No. 2: July (2025)
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v9i2.68307

Abstract

Karang Anyar bathing attraction is a tourist location managed by the community of Karang Rejo Village, Gunung Maligas District, Simalungun Regency. This tourist attraction is managed independently by a community of 10 people. Partners market their tourist objects still in a conventional way. The main problems faced by partners are, in the management of this tourist attraction, financial management is carried out conventionally, the cleanliness of tourist sites that have not been well organized. Marketing of tourist sites is still done in a conventional way. The cleanliness of the tourist attraction location is getting better, 90% of visitors are satisfied with the cleanliness of the tourist attraction. 2. The existence of a cash book that is used in recording income and expenses of tourist attractions. 3. The existence of social media accounts on Facebook, Instagram, and TikTok which are used for marketing Karang Anyar natural bathing objects. The direct impact of this activity is the increase in the number of visitors by 45% from the average previous visit.
Peningkatan Visual Branding Capability melalui Pendampingan Technopreneurship pada Kelompok Pengrajin Tenun Samarinda menuju Eduwisata Berkelanjutan: Improving Visual Branding Capabilities of the Samarinda's Artisans Weaving Group through Technopreneurship Assistance Program for Sustainable Edu-Tourism Rahayu , Vitria Puri; Astuti, Ratna Fitri; Mustangin, Mustangin; Saputra, Hendra; Simamora, Ribka Anggia
DARMADIKSANI Vol 5 No 2 (2025): Edisi Juli-September
Publisher : Jurusan Pendidikan Bahasa dan Seni, FKIP, Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/y9vz8052

Abstract

Pemilik usaha perlu untuk mengembangkan identitas baik produk maupun usaha yang mencerminkan citra merek dengan menciptakan jenama visual (visual branding) yang tepat agar merek lebih dikenal dan dipercaya konsumen serta memiliki perbedaan dari merek pesaing. Berdasarkan permasalahan yang dihadapi pada kelompok perajin tenun Samarinda, maka diperlukan pendampingan yang fokus pada peningkatan kemampuan visual branding. Pendampingan diadakan dengan program yang terarah berbasis technopreneurship agar dapat meningkatkan kemampuan perajin tenun Samarinda dalam membangun visual branding berbasis teknologi. Kegiatan pendampingan dilengkapi dengan beberapa instrumen pendukung untuk menunjang kegiatan. Tahapan pelaksanaan serangkaian kegiatan Pengabdian kepada Masyarakat dilakuakan dengan tiga tahapan, yaitu persiapan, pelaksanaan, dan evaluasi. Kegiatan Pengabdian kepada Masyarakat yang dilakukan pada perajin tenun samarinda telah menghasilkan output yang sesuai dengan tujuan kegiatan. Pada tahap pertama dimulai dengan melakukan pengumpulan data awal, sehingga dapat diketahui bahwa penggunaan teknologi dalam pelaksanaan usaha masih belum maksimal. Tahap kedua yaitu pelaksanaan PkM dimulai dengan kegiatan analisis permasalahan dalam bidang manajemen pada kelompok perajin tenun Samarinda. Selama kegiatan berlangsung, peserta didampingi oleh tim lapangan untuk membuat analisis SWOT yang bertujuan untuk mengetahui posisi usaha. Kegiatan selanjutnya fokus pada permasalahan pemasaran yang dihadapi oleh kelompok perajin tenun Samarinda. Dari hasil evaluasi dapat diketahui bahwa peserta dapat merasakan manfaat dari rangkaian kegiatan yang dilakukan. Sebanyak 86% telah mampu membuat analisis strategi usaha melalui analisis SWOT. Media sosial yang dimiliki juga telah memiliki unggahan baru setelah kegiatan pelatihan berlangsung, sehingga keberlanjutan program juga telah berjalan dengan baik.
Analisis Strategi dan Dampak Content Marketing Terhadap Engagement Pada Akun Instagram @indibiz.sumatera Nugraha, Fathan Arya; Saputra, Hendra
IKRAITH-EKONOMIKA Vol. 8 No. 2 (2025): IKRAITH-EKONOMIKA Vol 8 No 2 Juli 2025
Publisher : Universitas Persada Indonesia YAI

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Abstract

Penelitian ini bertujuan untuk menganalisis strategi dan dampak content marketingterhadap engagement pada akun Instagram @indibiz.sumatera. Latar belakangpenelitian berfokus pada meningkatnya penggunaan media sosial sebagai saranapemasaran digital yang efektif, khususnya dalam meningkatkan interaksi audiens.Metode penelitian menggunakan pendekatan deskriptif kualitatif dengan teknikwawancara, observasi, dokumentasi, dan analisis konten. Objek penelitian adalahkonten yang dipublikasikan oleh akun Instagram @indibiz.sumatera pada periodeJanuari–Maret 2025, serta tim pengelola akun tersebut. Hasil penelitianmenunjukkan bahwa strategi yang digunakan meliputi content awareness, productplacement, soft selling, hard selling, kolaborasi dengan KOL, testimoni, dangiveaway. Dampak yang ditemukan adalah adanya peningkatan engagement berupalikes, views, dan pertumbuhan jumlah followers, meskipun tidak semua kontenberkualitas tinggi selalu menghasilkan engagement yang tinggi. Penelitian inimenegaskan pentingnya strategi content marketing yang kreatif dan adaptif untukmembangun brand image serta meningkatkan keterlibatan audiens di media sosial.
Peningkatan Nilai Tambah Pada Agroindustri Manggis Melalui Pengembangan Produk Teh dan Sirup Berbasis Kulit Manggis Santosa, Santosa; Derosya, Vioni; Asben, Alfi; Azrifirwan, Azrifirwan; Permata, Deivy Andhika; Fiana, Risa Meutia; Kasim, Fitriani; Neswati, Neswati; Ismanto, Sahadi Didi; Dewi, Kurnia Harlina; Rahmi, Ira Desri; Yulianto, Kiki; Putri, Annisa; Rahayu, Lisa; Saputra, Hendra; Rozalia, Rozalia; Sari, Dini Novita
PATRIOTIKA: Jurnal Inovasi dan Pemberdayaan Masyarakat Vol 1 No 1 (2025): May 2025
Publisher : Universitas Nahdlatul Ulama Sumatera Utara

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Abstract

Limau Manis Village as Kampung Manggis is supported by the production of mangosteen in Padang City which is number 2 (two) in West Sumatra and 80% of mangosteen in Padang City comes from Pauh Subdistrict, with the center being in Limau Manis Village and the existence of Kampung Manggis brings hope for the community to improve their economy and will have an impact on the economy of the Padang City community. The skin of mangosteen fruit can be processed into value-added products. However, farmers and local businesses still face several challenges, such as the lack of knowledge and technology to process mangosteen peels into economically valuable products. Abundant mangosteen peels during the harvest season are often discarded or burned, causing environmental impacts such as soil and air pollution. However, due to the lack of public knowledge on mangosteen peel processing as waste, an innovative solution is needed to turn mangosteen peel waste into a new source of income through the development of competitive derivative products. This community service activity is designed as a strategic step to empower the community, optimize local potential, and build an innovative, sustainable mangosteen agroindustry, creating value-added products and improving the economic welfare of the community. In addition, this activity is also expected to be a model of agroindustry development based on local potential that can be developed. The purpose of this community service activity is to provide training in improving the knowledge, skills of the community in processing mangosteen skin, increasing the added value of mangosteen skin into mangosteen skin tea and mangosteen skin syrup products that have a broad impact on economic, social and environmental improvement.
Sintesis Biooil dari Limbah Pelepah Kelapa Sawit Berbasis Metode Pirolisis Saputra, Hendra; Siregar, Ahdiat Leksi; Oktavia, Rahma Yusni; Simatupang, Dimas Frananta
REACTOR: Journal of Research on Chemistry and Engineering Vol. 4 No. 1 (2023)
Publisher : Politeknik ATI Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52759/

Abstract

Biooil is a liquid obtained from cracking lignocellulose structures into simpler compounds from the pyrolysis process. The lignocellulose content in palm midrib can be used as a raw material for making biooil. This study examines the effect of the length of time burning at a temperature of 250 ℃ on the physical and chemical characteristics of the resulting biooil. The independent variable was pyrolysis time with 1 hour, 2 hours, and 3 hours. The parameters used to determine the quality of biooil are specific gravity, pH, color, and composition of biooil by GC-MS instrument. From the results obtained, the highest yield of biooil was 7.9945% from sample with 2 hours pyrolysis time. The quality of biooil showed the average pH ranged between 2.65–3.08 and the average density ranged from 1.0485 to 1.1055. The visual of biooil was dark brown color with the largest biooil content being CisVaccenic acid.
Pembudayaan Karakter Nasionalis dan Integritas di SDN 3 Kaliawi Bandar Lampung Siska, Yulia; Saputra, Hendra; Hasanah, Hayatil
Pedagogia: Jurnal Ilmiah Pendidikan Dasar Indonesia Vol. 3 No. 2 (2021): Pedagogia
Publisher : Program Studi PGSD, Jurusan Ilmu Pendidikan, STKIP PGRI Bandar Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52217/pedagogia.v3i2.270

Abstract

This study aims to determine the implementation of character education at SDN 3 Kaliawi in cultivating the strengthening of nationalist character and integrity in schools. This research is a descriptive study with a qualitative approach that seeks to reveal in depth the findings of the existing data based on the data to be presented and interpreted. Data collection was carried out under natural conditions, primary data sources and data collection techniques were dominated by in-depth interviews, observation, and documentation. The qualitative data analysis technique used is interactive analysis. The results showed that the implementation of character education through school culture was integrated in intracurricular and extracurricular activities. Character values ​​that can be formed through school culture are nationalism and integrity. The obstacles encountered in the process of cultivating character values ​​in schools are the lack of attention of parents to students and a less conducive environment. While the solutions to overcome the problem of implementing KDP based on school culture are: 1) attention to students; 2) socialization to parents; and 3) mutual respect.
KEMAMPUAN MEMBUAT RINGKASAN TEKS BACAAN PADA SISWA KELAS V SEMESTER GANJIL SD NEGERI 2 TALANG TELUK BETUNG BANDAR LAMPUNG TAHUN PELAJARAN 2020/2021 Saputra, Hendra
Pedagogia: Jurnal Ilmiah Pendidikan Dasar Indonesia Vol. 2 No. 2 (2020): Pedagogia
Publisher : Program Studi PGSD, Jurusan Ilmu Pendidikan, STKIP PGRI Bandar Lampung

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Abstract

The problems raised in this study are related to the students' ability to compose a reading text summary. This study aims to determine and describe the level of the students' ability to compose a reading text summary in grade V SD Negeri 2 Talang Bandar Lampung. To achieve the research objectives mentioned above, the author uses descriptive quantitative methods, while the data collection technique uses test techniques. The population in this study amounted to 70 students and the number of samples in this study was determined as many as 25 people. The sampling technique used is the Stratiffied Proposional Random Sampling technique. Analyzing the data in this study is to use a percentage. The results showed that the ability to compile a reading text summary in the fifth grade students of SD Negeri 2 Talang Bandar Lampung was in the Enough category.
KEMAMPUAN MENGARANG BERDASARKAN PENGALAMAN PADA SISWA KELAS V SEMESTER GANJIL SDN 4 JATI BARU LAMPUNG SELATAN Saputra, Hendra; Rindiantika, Nisdelia; Putri, Tiara Diah
Pedagogia: Jurnal Ilmiah Pendidikan Dasar Indonesia Vol. 1 No. 1 (2019): Pedagogia
Publisher : Program Studi PGSD, Jurusan Ilmu Pendidikan, STKIP PGRI Bandar Lampung

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Abstract

The problems examined in this study are the Writing Ability Based on Experience in Class V Odd Semester 4 Jati Baru Elementary School South Lampung 2018/2019 Academic Year. The main objects that will be analyzed include: Ideas, organizations, styles, and mechanics. This research was conducted to find out and describe the ability of writing based on the experience of odd grade V students of SDN 4 Jati Baru, South Lampung, 2018/2019 Academic Year. The research method uses descriptive quantitative. The population of this study was 38 classes throughout the class. The study sample was set 38 or the entire population was the subject of research. The sampling technique uses total sampling. Data collection techniques use performance. The data analysis technique uses quantitative descriptive techniques. The results showed that the ability to compile based on the experience in the fifth grade students of the even semester of SD Negri 4 Jati Baru, South Lampung 2018/2019 Academic Year was sufficient, the final average score was 62. Ability in each aspect, namely the ability of students to form aspects of ideas with less the average value is 54, the organizational aspect is lacking because the average value is 55, the aspect of the style reaches an average value of 61 or in sufficient category, the mechanical aspect reaches a value of 74 or enough. Obstacles experienced are less able to determine ideas well because of weak ideas and knowledge, it is difficult to organize ideas because they do not know the technical, there are still many mistakes in words and sentence patterns that vary, also because of lack of understanding, and do not master spelling procedures so that there are many spelling aberrations. The solution starts making a theme or title of the writing, collects the vocabulary according to the theme and selects it, prepares the EYD book for the practice of composing, and continues to compose the essay intensively in the training process.
Upaya Meningkatkan Pemahaman Siswa terhadap Materi Membaca Menggunakan Metode Resitasi pada Siswa Kelas IV SDN 10 Way Lima Pesawaran Tahun Ajaran 2021/2022 Gustina, Okta; Supriyono, Supriyono; Saputra, Hendra
Pedagogia: Jurnal Ilmiah Pendidikan Dasar Indonesia Vol. 4 No. 1 (2022): Pedagogia
Publisher : Program Studi PGSD, Jurusan Ilmu Pendidikan, STKIP PGRI Bandar Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52217/pedagogia.v4i1.825

Abstract

: The purpose of this study was to improve student learning outcomes by applying the recitation method to reading material for grade 4 students SDN 10 Way Lima Pesawaran. The approach used in this study was a scientific approach with the recitation method. As for the steps of the recitation method, namely : (1) planning, (2) implementation, (3) observation and (4) reflection. Data collection techinques using observation sheets and students learning outcomes test. The data analysis technique used the formula for analyzing students learning outcomes and the percentage of completeness in student learning outcomes. The results of this study indicate that the apllication of the recitation method can improve students learning outcomes. Seen from the initial observatations with the number of students 17 students. Students learninf outcomes can increase thin can be seen from the student laerning outcomes test cycle 1 the average value at the first meeting is 5,23% and the second semester is 6,29%. Then in cycle 2 the implementation was only carried out once in a meeting with the test results cery clearly seen the improvement and had exceeded the standard of complete learning that had been determined by the Indonesian language education curriculum, which was an average of 6.70%.
Co-Authors . Fahrizal Ade Ismail Ramadhan Hamid Adhe Aryswan Afifah, Seftia Nur Afni Safitri, Nur Afrida, Fenny Agung Prasetyo Agus Suasana Agustin, Amanda Ahmad Fadli AL-AZHAR AL-AZHAR Alfi Asben Ameilia Zuliyanti Siregar Amelia, Bella Amrullah Amrullah Andini, Dewi Andri Wicaksono, Andri Andri Zainal Annisa Putri Anwar Ilmar Ramadhan Ardana, Amelia Ariffin, Ku Halim Bin Ku Aspar, Muhammad Assad, Nur Sakinah Astari, Maya Astuti, Ratna Fitri Asyifa, Nurdillah Laina Asyrovi, Sabil Aulia Aulia, Yurida Ayu Kurnia Sari Aziz, Ishak Azrifirwan, Azrifirwan Basyir Rantawi, Azhar Benni Satria Betsyeba, Jelitha Budhi Rahardja, Istianto Budi K.A, Ardian Cahyagi, Danang Chintia, Ayu Citra Rosalyn Anwar Deni Rahman Marpaung Derosya, Vioni Dewangga Nikmatullah, Dewangga Dianti Asmayani Didi Istardi Dimas Frananta Simatupang Dini Novita Sari Diniyatushoaliha, Ainun Dorisday Situmorang, Fatio Dwi Andayani, Dwi Dwitya, Yonadiah Dyna Marisa Khairina Edi Saputra edy susanto Efendi, Jodi Sofyan Eliyani, Isna Emil Salim Enzely, Widya Fadli, Zen Fadzlul Rahman, Ferry Fahrul Agus Fakhriza, Fakhriza Faldi, Faldi Fathiah Fathiah Fathonah M, Mufti Fathoni, Rohiana Fathur Rahman Fatmawati . Fatuhu, Muhammad Siladani Fea Firdani Febrianda, Dava Fedrik Louis Saragih, John Fernandes, Bintang Andala Fiali, Felip Fidela, Talitha Marsha Fitriani Kasim Fonataba, Putri Waiwini Fyona, Annisa Gusti Hardiansyah Gustina, Okta Hamdani, Hamdani Hanifa, Putri Harahap, Aditia Warman Harahap, Khairunnisa Harits, Sayekti Hasanah, Hayatil Hasibuan, Keni Mayori Hasibuan, Nurhanima Hayatuddin, Khalisah Hermanzoni, Hermanzoni Hodailma, Ara Hutagalung, Ayu Triani Hutahaean, Natal Angelia Hutauruk, Nadya Stefania Hutri Rizki Amelia, Hutri Rizki Ika Paridawati Ikhwanul Arifan Ilmar Ramadhan, Anwar Istiarini, Yunita Ivo Selvia Agusti Jamaluddin Jamaluddin Joko Pranoto, Wawan Jumaidi, Jumaidi K.A, Ardian Budi KARTINI ERIANI Khadijah Khadijah Kholilur Rahman, Kholilur Kiki Yulianto Koto, J Kurnia Harlina Dewi Lestari, Putri Eka Lisya, Mutia Lubis, Ahmad Suhenri Mahadewa, Mirza Mahfus, Abdul Latif Manalu, Tressia Anjelina Manik, Agnes Mika Cristina Manik, Enjelia Meutia Tari, Eka Mufida, Mir’atul Khusna Muhammad Agus Muljanto MUHAMMAD RIZAL Munawaroh, Kholifah Nur Mustangin Mustangin Nadita, Sintia Nainggolan, Wichita Ghekesia Naufal Rangga Gumilang, Raden Nelfita, Natasyah Neswati Neswati Netty Suharti Ni Putu Nita Wijayanti Nidia Yuniarsih Ningsih, Kartina Fitria Ningsih, Sri Syafrina Nofrianto, Hendrik Noorrahman, Moh. Fajar Nova, Muhammad Andi Novizar Nazir Nugraha, Fathan Arya Nur Wulandari Nurbaiti Amir Nurhidayat Nurhidayat Nurul Fadilah, Nurul Oktavia Pambudi, Dian Oktavia, Rahma Yusni Oktavia, Rima Padang, Redi Sihar Palmasari, Berliana Pandiangan, Gita Tri Novel Pangga, Ichsan Dwi Panggabean, Gita Lestari Pasaribu, Ronauli Pitaloka, Dora Pranoto, Ardi Pratama, Muhammad Rico Pratama, Rizky Prayoga, Wiko Puji Ratno, Puji Putra, Pasca Dwi Putri, Tiara Diah Putri, Utami Mizani Putri, Wulan Erdianti Rahardja, Istianto Budhi Raharja, Istianto Budhi Rahayu , Vitria Puri Rahayu, Lisa Rahma, Zulaika Rahmi, Ira Desri Ramadhani, Ulpa Rantawi, Azhar Basyir Raudah, Mutiara Zelviana Reksi, Ni Kadek Dwi Okta Virana Restu, Fedia Rindiantika, Nisdelia Risa Meutia Fiana Riswanda, Aidil Riza, Ade Ros Rozalia, Rozalia Sahadi Didi Ismanto Samosir, Ruth Valentina Samsul Bahri Santosa Santosa Saptino Miro Saputra, Yogi Andri Saragih, Raymond W Sari, Ayu Kurnia Sari, Neti Kumala Sari, Nurhaty P. Satoto, Sapto Wiratno Sembiring, Deri Sembiring, Victoria Br Shafwan Koto, Mhd. Siahaan, Andika Parlindungan Siburian, Beresman Sihite, Elmikha Trisa Aurellia Sihombing, Willy Linchon Simamora, Ribka Anggia Sinaga, Sri Rahayu Sinaga, Windah Frawyta L Sirait, Nadia Theresia Siregar, Ahdiat Leksi Siringoringo, Jonathan Fransiscus Sitepu, Feber Susanti Br Sitti Aliyah Azzahra Sri Harini Sugeng, Santoso Supriyono Supriyono Surastina, Surastina Surya Dharma Susilawaty, Tengku Eka Tampubolon, Carmelo Thohiri, Roza Tian Havwini Triadi, Albet Tuty Anggraini Upe , Rachman Valianto, Budi Verliana, Vina Wikanti, Uleva Diyah Wiratno S, Sapto Wudda, Afifa Rahma Wulandari, Rina Dwi Yani, Nispi Yazid, Muhammad Umair Yudherta, Andreo Yunior, khomeny Yusniati, Baiq Kayul Putri Zahra, Amalia Zulfahmi, Misjidin Zulfri, Andika