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Analisis Pengaruh Brand Image Dan Brand Trust Terhadap Minat Beli Layanan Internet Indihome Di Desa Mekar Sari Kecamatan Deli Tua Febrianda, Dava; Saputra, Hendra
Innovative: Journal Of Social Science Research Vol. 5 No. 2 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand image dan brand trust terhadap minat beli layanan internet IndiHome di Desa Mekar Sari Kecamatan Deli Tua. Brand image didefinisikan sebagai sebuah persepsi dan kesan yang terbentuk dalam benak calon konsumen melalui interaksi langsung maupun tidak langsung dengan suatu merek, sedangkan brand trust mengacu pada keyakinan dari calon konsumen terhadap kemampuan, niat baik, dan integritas dari suatu merek guna memenuhi janji serta nilai yang ditawarkan. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan analisis regresi linear berganda. Sampel penelitian sebanyak 97 responden. Hasil penelitian menunjukkan bahwa brand image memiliki pengaruh positif dan signifikan terhadap minat beli, dengan nilai beta sebesar 1,141 dan signifikansi 0,000. Brand trust juga memiliki pengaruh positif dan signifikan dengan nilai beta sebesar 0,404 dan signifikansi 0,003. Secara simultan kedua variabel ini berkontribusi sebesar 88,9% terhadap minat beli, dengan 11,1% dipengaruhi oleh faktor lain.
Analisis Stratifikasi dan Klasifikasi Tanah dengan Variasi Metode Grafik pada Uji CPT (Cone Penetration Test) Saputra, Hendra
Jurnal Komposit: Jurnal Ilmu-ilmu Teknik Sipil  Vol. 9 No. 1 (2025)
Publisher : Universitas Ibn Khaldun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/komposit.v9i1.17460

Abstract

Soil investigation is an important phase in geotechnical engineering design and planning, as it determines soil stratification and technical characteristics. This study investigates the classification of soils in Indonesia using the Cone Penetration Test (CPT) and several interpretation approaches. The investigation employed graphs of the association between conus resistance (qc), local shear resistance (fs), and shear banding number (Rf), with changes based on recent research. The study was carried out at eight separate locations to a depth of 25 meters in Cikidang Village, West Java. At a depth of 0 to 15 meters, the findings graphically demonstrate the domination of clay with a firm to very stiff consistency, and at a depth of 15 to 25 meters, the dominance of sand. The Terzaghi and Lunne techniques define soil as silt. This variation in interpretation necessitates comparing the results of additional tests. Furthermore, the test equipment in these procedures does not include CPTs or manual sondirs, which are widespread in Indonesia. The findings are intended to improve understanding of soil classification and serve as a valuable reference for foundation design and planning in Indonesia.
Analisis Strategi Manajemen Pemasaran Dalam Agribisnis Kaktus: Studi Kualitatif Pada Usaha Haji Rosmina Damanik Di Medan Saputra, Hendra; Harahap, Aditia Warman; Lubis, Ahmad Suhenri; Prayoga, Wiko; Hutagalung, Ayu Triani; Agustin, Amanda; Manik, Agnes Mika Cristina; Siringoringo, Jonathan Fransiscus; Sihombing, Willy Linchon
Jurnal Bisnis dan Manajemen (JURBISMAN) Vol. 3 No. 1 (2025): Jurnal Bisnis dan Manajemen (JURBISMAN)
Publisher : Penerbit dan Percetakan CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jurbisman.v3i1.1006

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran agribisnis kaktus di Medan dengan menyoroti aspek budidaya, pengaruh lingkungan, efektivitas pupuk, pengendalian hama, sumber bibit, serta adaptasi terhadap perubahan iklim. Budidaya kaktus dilakukan menggunakan metode sederhana, seperti perbanyakan melalui stek batang dan penggunaan media tanam berupa campuran tanah, pasir, sekam, dan pupuk organik. Faktor lingkungan, seperti intensitas cahaya dan kelembapan, menjadi elemen penting dalam pertumbuhan kaktus. Penggunaan paranet terbukti efektif dalam mengontrol paparan sinar matahari. Pupuk organik lebih diutamakan dibandingkan pupuk anorganik karena mampu menjaga kesuburan tanah sekaligus memperindah warna tanaman. Penyiraman dilakukan secara terbatas untuk mencegah risiko pembusukan. Penelitian ini memberikan wawasan tentang praktik budidaya yang berkelanjutan dan strategi pemasaran yang relevan untuk mendukung pengembangan agribisnis kaktus di Medan.
Automatic Identification System (AIS) Decode Design for Ship Monitoring using Labview Software Istardi, Didi; K.A, Ardian Budi; Assad, Nur Sakinah; Saputra, Hendra
Journal of Ocean, Mechanical and Aerospace -science and engineering- Vol 54 No 1 (2018): Journal of Ocean, Mechanical and Aerospace -science and engineering- (JOMAse)
Publisher : International Society of Ocean, Mechanical and Aerospace -scientists and engineers- (ISOMAse)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (971.442 KB) | DOI: 10.36842/jomase.v54i1.50

Abstract

The AIS (Automatic Identification System) is used for monitoring ship traffic in the Singapore Strait. The AIS system is automated tracking system that was used in ship industry. The system consists of hardware that functions as AIS data receiver and AIS decode software developed with LabVIEW programming language. The system visualizes real-time coordinates of ships (longitude and latitude) to google maps. The method of decoding from AIS data onto ship data consists of 3 stages. Firstly, AIS data with char data type is converted to decimal. Secondly, decimal data is converted to binary and mirrors binary data results. Lastly, binary grouping according to ITU Recommendation M.1371 and binary grouping conversion with MSB reading to decimal are done. Results from the AIS system are: decoded MMSI, navigation status, Rate of Turn (ROT), ship speed, ship position (Longitude and Latitude), Course over Ground (COG), True Heading (HDG), Time Stamp, RAIM flag and Radio status. The accuracy of the system is 99.61%.
Development of Automatic Identification System (AIS) for Vessels Traffic Monitoring in the Strait of Singapore and Batam Waterways Saputra, Hendra; Wiratno S, Sapto; Fathonah M, Mufti; Istardi, Didi; Budi K.A, Ardian; Mufida, Mir’atul Khusna; Koto, J
Journal of Ocean, Mechanical and Aerospace -science and engineering- Vol 51 No 1 (2018): Journal of Ocean, Mechanical and Aerospace -science and engineering- (JOMAse)
Publisher : International Society of Ocean, Mechanical and Aerospace -scientists and engineers- (ISOMAse)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (863.067 KB) | DOI: 10.36842/jomase.v51i1.41

Abstract

AIS (Automatic Identification System) is an automatic tracking system used by ships and vessel traffic service (VTS) for identifying ship information by electronically exchanging data with other vessels, coastal station, and satelite. AIS can be used to monitor vessels traffic on a strait channel by detecting a large number of vessels and collecting the ships information related to ship static, dynamic and voyage information such as MMSI number, navigation status, rate of turn (ROT), ship speed, ship position, course over ground (COG), ship heading (HDG), time stamp, RAIM flag and radio status at once. On this paper we try to develop an AIS system for vessel traffic monitoring purpose in the Strait of Malacca especially in the Strait of Singapore and Batam Waterways as one of the world's most congested straits used for international shipping. The method of AIS system development is divided onto 2 stage. Firstly, AIS raw data sent by ships are recorded and decoded as ships information into an application at once. Secondly, the output of AIS decode is used into web based interactive visualization application to visualize the vessels traffic. The development of AIS system has been tested by running the AIS record, decode and web visualisation and shown that the system could be applied to vessel traffic monitoring.
PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KOPI BLESSING SIDIKALANG Padang, Redi Sihar; Saputra, Hendra
Growth Vol 23 No 1 (2025): MEI
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v23i1.6198

Abstract

This study examines the effect of price and promotion on purchasing decisions of Blessing Sidikalang coffee. The study was conducted in Sidikalang District, Dairi Regency, with a population of 2,390 buyers. The sampling technique used probability sampling, and the sample size was determined using the Slovin formula to obtain 100 respondents. Data collection was carried out through a questionnaire measured using a Likert scale, and the data were analyzed using multiple linear regression and hypothesis testing, including the t-test, F-test, and coefficient of determination (R²). Before analysis, the data were tested using validity, reliability, and classical assumption tests. Data processing was carried out using the SPSS for Windows version 30.0 program. The results of the partial hypothesis test showed that price and promotion had a positive and significant effect on purchasing decisions of Blessing Sidikalang coffee. In addition, the results of the study also showed that price and promotion simultaneously had a positive and significant effect on purchasing decisions. The coefficient of determination (R²) value of 0.800 indicates that 80.0% of the variation in purchasing decisions is explained by price and promotion, while the remaining 20.0% is influenced by other variables outside this study.
PEMBERDAYAAN MASYARAKAT MELALUI PELATIHAN PEMBUATAN DAN PEMASARAN DOMER (DODOL MELINJO AREN) DI DESA PUSUK LESTARI KABUPATEN LOMBOK BARAT Sari, Neti Kumala; Diniyatushoaliha, Ainun; Nurhidayat, Nurhidayat; Yusniati, Baiq Kayul Putri; Wulandari, Nur; Saputra, Hendra; Fathoni, Rohiana; Khadijah, Khadijah; Istiarini, Yunita; Reksi, Ni Kadek Dwi Okta Virana; Amrullah, Amrullah
Jurnal Wicara Vol 1 No 2 (2023): Jurnal Wicara Desa
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/wicara.v1i2.2411

Abstract

Pusuk Lestari Village is one of the villages in Batu Layar District, West Lombok Regency. The majority of Pusuk Lestari Village residents work as traders and farmers. After conducting a survey, residents in Pusuk Lestari Village have abundant natural resources but a lack of processing skills is a problem in the village. It can be said that the people in the village are not able to take advantage of the abundant natural products, so it is necessary to take innovative steps that can be applied to optimize the community's skills in processing these natural resources through the KKN program with the Desapreneur theme. The Desapreneur theme is raised to increase the knowledge and skills of the community in optimally processing natural resources. One of the programs this time is by utilizing melinjo and palm sugar as raw materials for making dodol which will later provide benefits by increasing the income of the people of Pusuk Lestari Village. The stages of the Dodol Melinjo Aren Making Training are preparation of tools and materials, outreach, training, packaging, marketing, and evaluation. The results of the implementation of this training activity are increasing the knowledge and skills of the community so that they are able to continue the Dodol Making Training program. Several additional programs were also carried out, namely making tourist maps, teaching at school and teaching the Koran, clean village activities (PABERSA), and English courses.
Strategi Pemasaran Digital dalam Pengembangan Usaha Agribisnis Rumah Anggur Ardo Saputra, Hendra; Manalu, Tressia Anjelina; Sinaga, Windah Frawyta L; Sinaga, Sri Rahayu; Aulia, Yurida; Pandiangan, Gita Tri Novel; Hutauruk, Nadya Stefania; Samosir, Ruth Valentina; Putri, Wulan Erdianti; Betsyeba, Jelitha
Journal of Education Transportation and Business Vol 2, No 1 (2025): Juni 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jetbus.v2i1.5558

Abstract

Jurnal ini membahas strategi pemasaran digital yang diterapkan oleh Rumah Anggur Ardo dalam menjual bibit anggur kepada konsumen. Penelitian ini bertujuan untuk menganalisis efektivitas pemasaran digital dalam meningkatkan penjualan dan memperluas jangkauan pasar. Metode yang digunakan adalah wawancara langsung dengan pemilik usaha serta observasi terhadap platform digital yang digunakan. Hasil penelitian menunjukkan bahwa 90% pelanggan berasal dari media sosial, dengan Shopee, YouTube, TikTok, dan Instagram sebagai saluran utama pemasaran. Tantangan utama dalam pemasaran digital adalah edukasi pelanggan terkait perawatan bibit serta persaingan harga dengan penjual lain. Penelitian ini memberikan wawasan tentang pentingnya pemasaran digital dalam agribisnis dan memberikan rekomendasi strategi untuk meningkatkan efektivitasnya.
Rancang Bangun Sistem Informasi Penerimaan Peserta Didik Baru (PPDB) di Dinas Pendidikan Provinsi Jambi Fidela, Talitha Marsha; Saputra, Hendra; Asyifa, Nurdillah Laina; Pratama, Rizky; Asyrovi, Sabil; Oktavia, Rima; Afifah, Seftia Nur; Munawaroh, Kholifah Nur; Putri, Utami Mizani
JATISI (Jurnal Teknik Informatika dan Sistem Informasi) Vol 11 No 3 (2024): JATISI (Jurnal Teknik Informatika dan Sistem Informasi)
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/jatisi.v11i3.8163

Abstract

In a modern era characterized by advances in information and computer technology, education faces the challenge of presenting information effectively to meet diverse needs. The role of information and computer technology in the school admission process is becoming increasingly important. The Jambi provincial education office has a crucial responsibility in ensuring an equitable quality of education in its region. However, obstacles arise when the implementation of the online New Learner Admission (PPDB) system has not been evenly distributed across all SMA/SMK in Jambi Province, especially in district areas and new schools. To overcome this problem, developing a web-based PPDB application using the PHP language and MySQL web server is the right choice. The aim is to improve accessibility, transparency, and quality in the implementation of PPDB in the Jambi Province area. The web technology chosen allows this application to be accessed easily from various devices with an internet connection, without requiring the installation of additional software. Thus, the development of this PPDB application is expected to provide an effective and efficient solution in the process of admitting new students in Jambi Province.
PEMANFAATAN KAMPANYE DIGITAL MARKETING TERHADAP PENINGKATAN CUSTOMER ENGAGEMENT PADA SHOPEE DI LINGKUNGAN VII KELURAHAN BANTAN TIMUR KOTA MEDAN Siahaan, Andika Parlindungan; Saputra, Hendra
IKRAITH-EKONOMIKA Vol. 8 No. 2 (2025): IKRAITH-EKONOMIKA Vol 8 No 2 Juli 2025
Publisher : Universitas Persada Indonesia YAI

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Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pemanfaatan kampanye digital marketingdapat meningkatkan customer engagement pada platform e-commerce Shopee di Lingkungan VIIKelurahan Bantan Timur, Kota Medan. Fenomena rendahnya keterlibatan pelanggan, seperti tidakmemberikan ulasan produk, minimnya interaksi dengan penjual, serta rendahnya partisipasi dalamkampanye promosi Shopee, menjadi latar belakang penelitian ini. Penelitian menggunakanpendekatan kualitatif dengan metode studi kasus dan teknik pengumpulan data berupa wawancara,observasi, serta dokumentasi. Informan penelitian dipilih secara purposive sampling dengan kriteriapengguna aktif Shopee yang berusia 18–40 tahun dan berdomisili di lokasi penelitian. Data dianalisisdengan bantuan perangkat lunak NVivo melalui pendekatan analisis tematik. Hasil penelitianmenunjukkan bahwa kampanye digital marketing yang dilakukan oleh Shopee, seperti flash sale,diskon, dan notifikasi promosi, belum sepenuhnya dimanfaatkan secara optimal oleh pengguna.Faktor-faktor yang memengaruhi rendahnya engagement antara lain kurangnya pemahaman manfaatketerlibatan digital, persepsi negatif terhadap frekuensi iklan, dan keterbatasan interaktivitaskampanye. Penelitian ini menyimpulkan bahwa pemanfaatan kampanye digital marketing dapatmeningkatkan customer engagement apabila dilakukan secara lebih personal, interaktif, dan relevandengan kebutuhan konsumen lokal. Temuan ini diharapkan dapat menjadi acuan bagipengembangan strategi pemasaran digital Shopee dan penelitian lebih lanjut di bidang serupa.
Co-Authors . Fahrizal Ade Ismail Ramadhan Hamid Adhe Aryswan Afifah, Seftia Nur Afni Safitri, Nur Afrida, Fenny Agung Prasetyo Agus Suasana Agustin, Amanda Ahmad Fadli AL-AZHAR AL-AZHAR Alfi Asben Ameilia Zuliyanti Siregar Amelia, Bella Amrullah Amrullah Andini, Dewi Andri Wicaksono, Andri Andri Zainal Annisa Putri Anwar Ilmar Ramadhan Ardana, Amelia Ariffin, Ku Halim Bin Ku Aspar, Muhammad Assad, Nur Sakinah Astari, Maya Astuti, Ratna Fitri Asyifa, Nurdillah Laina Asyrovi, Sabil Aulia Aulia, Yurida Ayu Kurnia Sari Aziz, Ishak Azrifirwan, Azrifirwan Basyir Rantawi, Azhar Benni Satria Betsyeba, Jelitha Budhi Rahardja, Istianto Budi K.A, Ardian Cahyagi, Danang Chintia, Ayu Citra Rosalyn Anwar Deni Rahman Marpaung Derosya, Vioni Dewangga Nikmatullah, Dewangga Dianti Asmayani Didi Istardi Dimas Frananta Simatupang Dini Novita Sari Diniyatushoaliha, Ainun Dorisday Situmorang, Fatio Dwi Andayani, Dwi Dwitya, Yonadiah Dyna Marisa Khairina Edi Saputra edy susanto Efendi, Jodi Sofyan Eliyani, Isna Emil Salim Enzely, Widya Fadli, Zen Fadzlul Rahman, Ferry Fahrul Agus Fakhriza, Fakhriza Faldi, Faldi Fathiah Fathiah Fathonah M, Mufti Fathoni, Rohiana Fathur Rahman Fatmawati . Fatuhu, Muhammad Siladani Fea Firdani Febrianda, Dava Fedrik Louis Saragih, John Fernandes, Bintang Andala Fiali, Felip Fidela, Talitha Marsha Fitriani Kasim Fonataba, Putri Waiwini Fyona, Annisa Gusti Hardiansyah Gustina, Okta Hamdani, Hamdani Hanifa, Putri Harahap, Aditia Warman Harahap, Khairunnisa Harits, Sayekti Hasanah, Hayatil Hasibuan, Keni Mayori Hasibuan, Nurhanima Hayatuddin, Khalisah Hermanzoni, Hermanzoni Hodailma, Ara Hutagalung, Ayu Triani Hutahaean, Natal Angelia Hutauruk, Nadya Stefania Hutri Rizki Amelia, Hutri Rizki Ika Paridawati Ikhwanul Arifan Ilmar Ramadhan, Anwar Istiarini, Yunita Ivo Selvia Agusti Jamaluddin Jamaluddin Joko Pranoto, Wawan Jumaidi, Jumaidi K.A, Ardian Budi KARTINI ERIANI Khadijah Khadijah Kholilur Rahman, Kholilur Kiki Yulianto Koto, J Kurnia Harlina Dewi Lestari, Putri Eka Lisya, Mutia Lubis, Ahmad Suhenri Mahadewa, Mirza Mahfus, Abdul Latif Manalu, Tressia Anjelina Manik, Agnes Mika Cristina Manik, Enjelia Meutia Tari, Eka Mufida, Mir’atul Khusna Muhammad Agus Muljanto MUHAMMAD RIZAL Munawaroh, Kholifah Nur Mustangin Mustangin Nadita, Sintia Nainggolan, Wichita Ghekesia Naufal Rangga Gumilang, Raden Nelfita, Natasyah Neswati Neswati Netty Suharti Ni Putu Nita Wijayanti Nidia Yuniarsih Ningsih, Kartina Fitria Ningsih, Sri Syafrina Nofrianto, Hendrik Noorrahman, Moh. Fajar Nova, Muhammad Andi Novizar Nazir Nugraha, Fathan Arya Nur Wulandari Nurbaiti Amir Nurhidayat Nurhidayat Nurul Fadilah, Nurul Oktavia Pambudi, Dian Oktavia, Rahma Yusni Oktavia, Rima Padang, Redi Sihar Palmasari, Berliana Pandiangan, Gita Tri Novel Pangga, Ichsan Dwi Panggabean, Gita Lestari Pasaribu, Ronauli Pitaloka, Dora Pranoto, Ardi Pratama, Muhammad Rico Pratama, Rizky Prayoga, Wiko Puji Ratno, Puji Putra, Pasca Dwi Putri, Tiara Diah Putri, Utami Mizani Putri, Wulan Erdianti Rahardja, Istianto Budhi Raharja, Istianto Budhi Rahayu , Vitria Puri Rahayu, Lisa Rahma, Zulaika Rahmi, Ira Desri Ramadhani, Ulpa Rantawi, Azhar Basyir Raudah, Mutiara Zelviana Reksi, Ni Kadek Dwi Okta Virana Restu, Fedia Rindiantika, Nisdelia Risa Meutia Fiana Riswanda, Aidil Riza, Ade Ros Rozalia, Rozalia Sahadi Didi Ismanto Samosir, Ruth Valentina Samsul Bahri Santosa Santosa Saptino Miro Saputra, Yogi Andri Saragih, Raymond W Sari, Ayu Kurnia Sari, Neti Kumala Sari, Nurhaty P. Satoto, Sapto Wiratno Sembiring, Deri Sembiring, Victoria Br Shafwan Koto, Mhd. Siahaan, Andika Parlindungan Siburian, Beresman Sihite, Elmikha Trisa Aurellia Sihombing, Willy Linchon Simamora, Ribka Anggia Sinaga, Sri Rahayu Sinaga, Windah Frawyta L Sirait, Nadia Theresia Siregar, Ahdiat Leksi Siringoringo, Jonathan Fransiscus Sitepu, Feber Susanti Br Sitti Aliyah Azzahra Sri Harini Sugeng, Santoso Supriyono Supriyono Surastina, Surastina Surya Dharma Susilawaty, Tengku Eka Tampubolon, Carmelo Thohiri, Roza Tian Havwini Triadi, Albet Tuty Anggraini Upe , Rachman Valianto, Budi Verliana, Vina Wikanti, Uleva Diyah Wiratno S, Sapto Wudda, Afifa Rahma Wulandari, Rina Dwi Yani, Nispi Yazid, Muhammad Umair Yudherta, Andreo Yunior, khomeny Yusniati, Baiq Kayul Putri Zahra, Amalia Zulfahmi, Misjidin Zulfri, Andika