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All Journal Journal of Economics, Business, & Accountancy Ventura Jurnal Optimasi Sistem Industri Jurnal IPTEK-KOM (Jurnal Ilmu Pengetahuan dan Teknologi Komunikasi) Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini CogITo Smart Journal JURNAL PENDIDIKAN TAMBUSAI Journal on Education Journal of Leadership in Organizations Jurnal Pendidikan EkBis: Jurnal Ekonomi dan Bisnis JURNAL LENTERA BISNIS Jurnal Pendidikan dan Konseling Jurnal Teknologi Dan Sistem Informasi Bisnis Jurnal Pendidikan dan Kewirausahaan BASKARA: Journal of Business and Entrepreneurship Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Jurnal Ekonomi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Al-Buhuts (e-journal) Jurnal Minfo Polgan (JMP) KENDALI: Economics and Social Humanities Apollo: Journal of Tourism and Business Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business Edumaspul: Jurnal Pendidikan
Abu Muna Almaududi Ausat
Administrasi Bisnis, Universitas Subang
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Entrepreneurship in Existentialism Philosophy: Examining Life and Business Agustian Zen; Puspita Puji Rahayu; Muhamad Malik Mutoffar; Wahyuni Sri Astutik; Abu Muna Almaududi Ausat
Innovative: Journal Of Social Science Research Vol. 3 No. 2 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i2.431

Abstract

In the era of globalisation and increasingly fierce business competition, the success of an entrepreneur is something that is very important and desired by many people. One of the relevant philosophical views to be studied in the context of entrepreneurial thinking is existentialism. This research aims to explore the understanding of the nature of entrepreneurial thinking in the perspective of existentialism philosophy. The focus of this research is qualitative. Methods for gathering information included careful attention and detailed note-taking, with subsequent analysis including data reduction, visualisation, and inference. The results show that entrepreneurial thinking from an existentialist perspective can make a significant contribution to the development of sustainable and socially responsible business theory and practice. An existentialist view can help entrepreneurs to overcome challenges and obstacles in business by developing the ability to derive meaning and purpose from every life experience.
Marketing Strategy for Early Childhood Education (ECE) Schools in the Digital Age Hegar Harini; Dessy Putri Wahyuningtyas; Sutrisno Sutrisno; M. Indre Wanof; Abu Muna Almaududi Ausat
Jurnal Obsesi : Jurnal Pendidikan Anak Usia Dini Vol 7, No 3 (2023)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/obsesi.v7i3.4454

Abstract

In the contemporary technological era, the significance of marketing for educational institutions has experienced a significant surge. The effective execution of marketing tactics can aid in the recruitment of prospective students and concurrently elevate the standing of the institution. Marketing initiatives should be carried out prudently and in accordance with the technological progressions that occur. The objective of this study is to furnish insights for early childhood education institutions in formulating efficacious marketing tactics that align with contemporary demands. The primary emphasis of this investigation is on qualitative analysis. Methods for gathering information include paying close attention and taking detailed notes, with subsequent analysis including data reduction, visualisation, and conclusions. The results of this study show that to develop marketing strategies in the digital era, schools need to consider factors such as market characteristics and needs, the use of social media and online platforms, data security, the quality of educators, and the needs of students. Therefore, they should consider the needs and characteristics of the market and develop educational content that is relevant and appealing to prospective students and parents, which implies that by optimising technology and online platforms and considering the needs and characteristics of the market, schools can improve the reputation and quality of education offered and help increase parental and community involvement in promoting education.
Overview of ChatGPT Technology and its Potential in Improving Tourism Information Services Muhammad Ade Kurnia Harahap; Abu Muna Almaududi Ausat; Andy Rachman; Yasir Riady; Hizbul Khootimah Azzaakiyyah
Jurnal Minfo Polgan Vol. 12 No. 1 (2023): Artikel Penelitian Juni 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i1.12416

Abstract

Tourism is one of the important economic sectors for many countries, including Indonesia. Along with the development of technology and the internet, the way people seek information about tourism has also changed. This research aims to conduct a review of ChatGPT technology and its potential in improving tourism information services. The focus of this research is qualitative. Methods for gathering information included paying close attention and taking detailed notes, with subsequent analysis including data reduction, visualisation, and inference. The study arrived at the conclusion that the use of AI technology specifically ChatGPT has great potential in improving services and traveller experience in the tourism industry. ChatGPT can assist service providers in providing solutions and answering tourists' questions quickly and efficiently, as well as strengthening the position of the company or organisation amid increasingly fierce competition.
The Role of ChatGPT in Enhancing the Information Search and Decision-Making Process of Travellers Frans Sudirjo; Prety Diawati; Yasir Riady; Abu Muna Almaududi Ausat; Suherlan Suherlan
Jurnal Minfo Polgan Vol. 12 No. 1 (2023): Artikel Penelitian Juni 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i1.12443

Abstract

In today's digital era, the internet and technology are growing rapidly. One of the significant technological advances is ChatGPT which is able to accelerate the process of information search and decision making in the world of tourism. This research aims to discuss the role of ChatGPT in improving the process of information search and decision making of tourists. This research is qualitative in nature. The techniques used to obtain information involve careful observation and meticulous note-taking, followed by analytical procedures such as data reduction, visualisation, and inference. This study arrives at the conclusion that in today's digital era, artificial intelligence technologies such as ChatGPT have an important role to play in improving travellers' information search and decision-making process. ChatGPT can provide recommendations, information, and customer service quickly and effectively, thus helping travellers to plan their trips more easily and efficiently.
The Role of Information Technology in Improving the Efficiency and Effectiveness of Talent Management Processes Derist Touriano; Sutrisno Sutrisno; Arlis Dewi Kuraesin; Sonny Santosa; Abu Muna Almaududi Ausat
Jurnal Minfo Polgan Vol. 12 No. 1 (2023): Artikel Penelitian Juni 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i1.12454

Abstract

Amidst the current era of globalization and heightened business competition, organizations across diverse sectors encounter obstacles in the recruitment, cultivation, and retention of optimal talent. The strategic management of talent has emerged as a critical area of emphasis for organizations seeking to cultivate a skilled and proficient labor force. The present study aims to investigate the impact of information technology, specifically the implementation of a human resource management system, on enhancing the efficiency and effectiveness of talent management procedures. This research is qualitative in nature. The techniques used to obtain information involve careful observation and meticulous note-taking, followed by analytical procedures such as data reduction, visualisation, and inference. The results of this study show that the role of IT in improving the efficiency and effectiveness of talent management processes is significant. The use of IT in employee recruitment and selection, skills development, employee engagement, and data management provide many benefits to organisations. However, challenges such as data privacy and security, digital divide, organisational complexity, ethical aspects, and the importance of human interaction need to be addressed to achieve optimal results.
The Role of Information Technology in Driving Innovation and Entrepreneurial Business Growth Sutrisno Sutrisno; Arlis Dewi Kuraesin; Siminto Siminto; Irawansyah Irawansyah; Abu Muna Almaududi Ausat
Jurnal Minfo Polgan Vol. 12 No. 1 (2023): Artikel Penelitian Juni 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i1.12463

Abstract

In the era of globalisation and rapid advances in information technology, the role of IT in driving innovation and growth of entrepreneurial businesses has become increasingly important. In this research, an in-depth analysis of the role of information technology in driving innovation and growth of entrepreneurial businesses will be conducted. This research will involve collecting secondary data from various sources. The focus of this study is primarily qualitative. Methods for gathering data include paying close attention to detail while seeing and recording data, and then using analytical techniques like data reduction, visualization, and inference to draw conclusions. The results of this study conclude that IT has a very important role in driving innovation and growth of entrepreneurial businesses. In today's digital era, entrepreneurs need to utilise IT effectively to accelerate product development, improve operational efficiency, expand market reach, drive business innovation, and enhance customer experience.
Utilisation of Social Media in Market Research and Business Decision Analysis Abu Muna Almaududi Ausat; Riko Mersandro Permana; Filda Angellia; Agus Dedi Subagja; Wahyuni Sri Astutik
Jurnal Minfo Polgan Vol. 12 No. 1 (2023): Artikel Penelitian Juni 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i1.12485

Abstract

In recent years, social media has experienced significant growth and become a very popular platform for individuals and companies. Social media such as Facebook, Twitter, Instagram, and LinkedIn have become important places for people to interact, share information, and express their opinions. This study aims to conduct a review of current literature on the utilisation of social media in market research and business decision analysis. The focus of this study is primarily qualitative. Methods for gathering data include paying close attention to detail while viewing and recording data, and then using analytical techniques such as data reduction, visualisation, and inference to draw conclusions. The study concluded that utilising social media in market research and business decision analysis can provide significant benefits for companies in understanding consumers, identifying market trends, and making smarter business decisions. With direct access to real-time data and user insights, companies can unearth valuable information about their consumers' preferences, behaviours, and needs.
Human Resource Management Strategy in Organisational Digital Transformation Silvy Sondari Gadzali; Junaid Gazalin; Sutrisno Sutrisno; Yanto Budi Prasetya; Abu Muna Almaududi Ausat
Jurnal Minfo Polgan Vol. 12 No. 1 (2023): Artikel Penelitian Juni 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i1.12508

Abstract

In the rapidly evolving digital age, organisations around the world are facing new challenges in managing their human capital. Digital transformation has significantly changed the business landscape, affecting the way organisations operate, communicate and compete in an increasingly competitive marketplace. This research aims to identify HRM best practices that can help organisations overcome the challenges of digital transformation and achieve success in the adoption of new technologies. The focus of this study is primarily qualitative. Methods for gathering data include paying close attention to detail while viewing and recording data, and then using analytical techniques such as data reduction, visualisation, and inference to draw conclusions. The study concluded that HRM strategies in organisations' digital transformation are key to the success of companies in facing the changes of the digital era. By focusing on improving employees' digital competencies, cultural and leadership changes, proper organisational restructuring, talent management, performance measurement, effective communication, flexibility, and good risk management, organisations can optimally leverage digital technology to achieve competitive advantage, improve business performance, and provide added value to customers.
The Effect of Entrepreneurship Education and Creativity on Students’ Entrepreneurial Intention : The Perspective of Effectuation and Cognitive Flexibility Theory Atrup Atrup; Prety Diawati; Syamsuri Syamsuri; Susatyo Adhi Pramono; Abu Muna Almaududi Ausat
Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Vol 9, No 2 (2023): June
Publisher : Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v9i2.7822

Abstract

This study aims to examine the impact of entrepreneurship education and creativity on students' entrepreneurial intention through the perspective of Effectuation Theory and Cognitive Flexibility Theory. The research used a quantitative approach to analyze structural equation modeling (SEM) and Partial Least Square (PLS). Respondents were drawn from 100 university students in Subang Regency, Indonesia, through an online questionnaire. The findings of this study showed positive and significant evidence between entrepreneurship education, creativity, and students' entrepreneurial intention. Through the Effectuation and Cognitive Flexibility Theory principles, students could develop the entrepreneurial attitude, adaptability, and creative thinking necessary to run their own businesses. Entrepreneurship education helps them understand business opportunities, utilize existing resources, and cope with uncertainty.
Recent Trends in Social Media Marketing Strategy Wayan Sri Maitri; Suherlan Suherlan; Riyan Dwi Yulian Prakosos; Agus Dedi Subagja; Abu Muna Almaududi Ausat
Jurnal Minfo Polgan Vol. 12 No. 1 (2023): Artikel Penelitian Juni 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i1.12517

Abstract

The development of technology and the internet has changed the way companies interact with their consumers. Social media marketing has become one of the increasingly important aspects of a company's marketing strategy. This study aims to analyse the current trends in social media marketing strategies. The focus of this study is primarily qualitative. Methods for gathering data include paying close attention to detail while viewing and recording data, and then using analytical techniques such as data reduction, visualisation, and inference to draw conclusions. The study arrived at the conclusion that current trends in social media marketing strategies include the use of video content, collaboration with influencers, the use of stories, the use of AR and VR technologies, content personalisation, UGC, audience engagement and responsiveness, the use of data and analytics, data management and privacy, and the ability to adapt to changing trends and user behaviour. Effective social media marketing strategies capitalise on these trends to expand reach, increase brand awareness and build strong relationships with audiences.
Co-Authors Abdul Basir Abdul Wahab Abdullah Akhyar Nasution Achmad Choerudin ADE RISNA SARI Agus Dedi Subagja Agus Sumarna Agustian Zen Anak Agung Gede Sugianthara Anang Sugeng Cahyono, Anang Sugeng Andriya Risdwiyanto Andy Rachman Andy Rachman Anna Widayani Arjang Arjang Arlis Dewi Kuraesin Asep Mustopa Saputra Astuti, Enny Diah Atrup Atrup Augustin, Jeneva Bakti, Rizal Bambang Irawan Bekti Setiadi Cindy Chintya Aristarini David Rindu Kurniawan Derist Touriano desi kristanti, desi Dessy Putri Wahyuningtyas Devin Mahendika Devy Mayang Sari Devy Mayang Sari Diah Ayu Fitriah Diawati, Prety Diksi Metris Dini Aulia Ilmi Edy Djoko Soeprajitno Efa Wahyu Prastyaningtyas Efa Wahyu Prastyaningtyas Ely Agustin Emy Yunita Rahma Pratiwi Emy Yunita Rahma Pratiwi Erlinda Dwi Puspitasari Farid Hidayat Fauzi Ferdinandus Sampe Filda Angellia Fitri Devi Lestari Izaak Frans Sudirjo Frans Sudirjo Frans Sudirjo Gamar Al Haddar Gazalin, Junaid Glisina Dwinoor Rembulan Hatta, Heliza Rahmania Hegar Harini Hendri Hermawan Adinugraha Hendy Tannady Hizbul Khootimah Az-zaakiyyah Hizbul Khootimah Azzaakiyyah Hizbul Khootimah Azzaakiyyah Hizbul Khootimah Azzaakiyyah Humala Sitinjak I Dewa Gede Sayang Adi Yadnya Ika Rachmawati Ikhsan Amar Jusman Ikhsan Amar Jusman Imman Yusuf Sitinjak Indra Rustiawan Indra Rustiawan Ira Modifa Tarigan Irawansyah Irawansyah Ishak Bagea Itot Bian Raharjo Ivonne Ayesha Jassim Ahmad Al-Gasawneh Jemadi Jemadi Karno Diantoro Kiki Farida Ferine Kiki Setyawati Kraugusteeliana Kraugusteeliana Kraugusteeliana Kraugusteeliana Laros Tuhuteru Laros Tuhuteru Latifah, Nunuk Lili Fadli Muhamad Lili Fadli Muhamad M. Indre Wanof M. Indre Wanof M. Indre Wanof Mahardhani, Ardhana Januar Marleni Marleni Massang, Berdinata Mesri Welhelmina Nisriani Manafe Mohamad Trio Febriyantoro Mohammed Mudher Mazil Mohd Kasturi Nor Abd Aziz Moses Odhiambo Okombo Muammar Revnu Ohara Muh. Arfah Muhammad Ade Kurnia Harahap Muhammad Ahmad Mazher Mukhtar Efendi Mutoffar, Muhamad Malik Nasution, Annio Indah Lestari Neng Sandra Fitriani Permata Hati Nia Kurniati Nida Hopia Nofirman, Nofirman Nunung Siti Maryam Oh Zi Jian Pebri Defi Sulastri Pilifus Junianto Puspita Puji Rahayu Rahmat Al Hidayat Ramadhanti Dara Sakinah Ramaswamy Velmurugan Ranti Septianti Ratih Kusumastuti Riko Mersandro Permana Rina Kurniawati Rinandita Wikansari Rini Novianti Riyan Dwi Yulian Prakosos Rochmi Hastuti Rukman, Wira Yustika Sahtoni Sahtoni Samuel Urath Silvy Sondari Gadzali Siminto Siminto Siminto Siminto Siminto Sinta Julina Sivy Sondari Gadzali Soegeng Wahyoedi Sonny Santosa Sonny Santosa Subagja, Agus Dedi Suhartono Suhartono Suherlan Suherlan Suherlan Suherlan Suherlan Suherlan Suherlan Suherlan Suherlan, Suherlan Susatyo Adhi Pramono, Susatyo Adhi Sutrisno Sutrisno Sutrisno, Sutrisno Syamsu Rijal Syamsu Rijal Syamsuri Syamsuri Tareq Al Bana Tepi Peirisal Udi Iswadi Veny Robiatul Saiddah Wahyuni Sri Astutik Wahyuni Sri Astutik Warmasih Warmasih Wayan Sri Maitri Windi Angelina Yanto Budi Prasetya Yasir Riady Yasir Riady Yayat Suharyat Yulian Purnama Zaenal Hirawan