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All Journal Jurnal Manajemen Terapan dan Keuangan Al-Manahij: Jurnal Kajian Hukum Islam JURNAL ISTINBATH JURNAL TAPIS Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Management and Economics Journal (MEC-J) Ijaz Arabi Journal of Arabic Learning SENTRALISASI JURNAL PENDIDIKAN TAMBUSAI Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal EDUCATIO: Jurnal Pendidikan Indonesia Widya Balina :Jurnal Ilmu Pendidikan dan Ekonomi Informatika SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Ghancaran: Jurnal Pendidikan Bahasa dan Sastra Indonesia Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal Ilmiah Wahana Pendidikan El-Mujtama: Jurnal Pengabdian Masyarakat JURNAL MANAJEMEN AKUNTANSI (JUMSI) Da'watuna: Journal of Communication and Islamic Broadcasting Bima Abdi: Jurnal Pengabdian Masyarakat ProBisnis : Jurnal Manajemen Jurnal Minfo Polgan (JMP) Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Journal Of Human And Education (JAHE) Jurnal Ekonomika: Manajemen, Akuntansi & Perbankan Syari'ah Jurnal Ekonomika Dan Bisnis Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Akademika : Jurnal Pemikiran Islam Moneter : Jurnal Keuangan dan Perbankan Electronic Journal of Education, Social Economics and Technology Innovative: Journal Of Social Science Research Bisma : Business and Management Journal Jurnal Konseling Pendidikan Islam Journal of Data Mining and Information Systems MILRev: Metro Islamic Law Review IIJSE El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Akuntansi dan Governance Andalas Transformasi Manageria: Journal of Islamic Education Management
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Journal : INVEST : Jurnal Inovasi Bisnis dan Akuntansi

The Impact of Intercultural Business Communications In The Era Of Globalization Pratiwi, Junita; Erjani, Nabila Rizki; Hidayat, Bayu Rahmat; Febrianto, Ryan; Suhairi, Suhairi
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 4 No. 1 (2023): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v4i2.551

Abstract

Globalisasi telah menciptakan peluang bisnis yang berkembang di seluruh dunia. Dalam lingkungan bisnis yang semakin terhubung ini, komunikasi antar budaya menjadi sangat penting. Perbedaan budaya yang meliputi bahasa, nilai, norma, dan kepercayaan mempengaruhi cara orang berinteraksi dan berbisnis. Artikel ini akan membahas tentang latar belakang dan pentingnya komunikasi bisnis antar budaya di era globalisasi. Studi ini menganalisis dampak globalisasi terhadap bisnis dan mengidentifikasi tantangan komunikasi antar budaya yang dihadapi organisasi. Selanjutnya, artikel ini membahas manfaat mengembangkan kompetensi dan strategi komunikasi antar budaya yang dapat digunakan untuk meningkatkan komunikasi yang efektif antar budaya yang berbeda.
Utilization of Instagram as a Marketing Communication Media Najla, A zzahra Tri; Adrian, M. Fahrizal; Pohan, Mutyara KD Chairunissa; Hasibuan, Nasyuwah Sabila; Suhairi, Suhairi
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 4 No. 2 (2023): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v4i2.552

Abstract

One of the shops that uses Instagram as a marketing medium is the online shop Grosirolshop.id which sells goods such as clothing, accessories, headscarves, shoes, bags, makeup tools. One of the features used to introduce their product is only through a short photo/video that is uploaded, which gets a positive response from potential customers. From this presentation, this study aims to find out how digital marketing marketing communication is through Instagram media used by the owner of the Grosirolshop.id online shop. The research method in conducting this research is a qualitative method. The results show that marketing communications are carried out through Instagram media used by the owner of the Grosirolshop.id online shop through promotion on the Instagram application. Of the various Instagram built-in support features, the features most frequently used are the Instastory photo upload feature and Story Highlights. In the instastory feature, Grosirolshop.id uses it to inform the latest products and store situations every day. Meanwhile, for uploading photos, Grosirolshop.id uses it to post new products with an attractive layout. Highlights Story is used to provide important information such as how to order online, store location instructions, shopee address and more. The features used are felt to be very effective and helpful in the promotion process of Grosirolshop.id products, because they can convey direct messages to consumers .
Rani Creative House Marketing Communication Strategy In Promoting Knitting Products Arisca, Novy; Pangesti, Yuniar; Bangun, Dita Ananda; Anjani, Bunga Dwi; Suhairi, Suhairi
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 4 No. 2 (2023): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v4i2.576

Abstract

This study aims to find out more about marketing communication strategies in promoting Rani Creative House knitting products as well as the supporting and inhibiting factors in promoting Rani Creative House knitting products. This research use desciptive qualitative approach. The data obtained from the results of interviews and documentation. The theory used is integrated marketing communication (integrated marketing communication). The results show that in promoting their products, Rumah Kreatif Rani carries out a communication process by implementing a communication strategy that includes communication components, namely sources, messages, media, recipients, effects and feedback. In addition, Rani Creative House also uses the IMC (Integrated Marketing Communication) theory which shows that advertising activities (advertising), direct marketing and sales promotion are effective and efficient marketing communication activities for Rani Creative House in promoting products. Some of the activities carried out by Rani Creative House in promoting their products are taking product photos, using social media WhatsApp, Facebook and Instagram as promotional media and giving discounts to consumers. Factors supporting Rani Creative House in promoting its knitting products are affordable promotional costs, easy internet access, and a broad target market. While the inhibiting factors are the limited staff to take product photos, limited staff to promote and store locations that are difficult to reach are taking product photos, using social media WhatsApp, Facebook and Instagram as promotional media and giving discounts to consumers. Factors supporting Rani Creative House in promoting its knitting products are affordable promotional costs, easy internet access, and a broad target market. While the inhibiting factors are limited personnel to take product photos, limited personnel to promote and store locations that are difficult to reach are taking product photos, using social media WhatsApp, Facebook and Instagram as promotional media and giving discounts to consumers. Factors supporting Rani Creative House in promoting its knitting products are affordable promotional costs, easy internet access, and a broad target market. While the inhibiting factors are limited personnel to take product photos, limited personnel to promote and store locations that are difficult to reach.
Co-Authors Abdul Aziz Rusman Abdul Wafi, Abdul Adrian, M. Fahrizal Agus Alimuddin Ahmad Khoiri Ahmadi, Fikri Al Risa Nurul Azmi, Syahfrilla Alyanisa, Fahriza Amelia, Silvia Ananda, Fitri Tia Ananda, Syahla Anandani, Thalia Angi, Nur Fadila Anjani, Bunga Dwi Annisa, Fadia Annisa, Moza Apriliani, Nadya Aqwa Naser Daulay Araudha, Nadra Aris Kukuh Prasetyo Arisca, Novy Ariza Hasibuan, Cindy Arrasyid, Abduh Malik Ahmad Ary, Muhammad Hasan Asy arya winata, reihan Astri, Yulita AULIA, RIZKA Aulia, Windi Ayu Wulandari Azzahra Nasution, Annisaa Putri Azzahra Nst, Annisaa Putri Bangun, Dita Ananda Batubara, Putri Apriana Batubara, Putri Apriani Bayani, Luthfiah Nur Bi Rahmani, Nur Ahmadi Bin Has, Qois Azizah Cahya Agitsna, Sisca Amini Chaerunnissa, Afifah Dalimunte, Rodiah Deri, Muhammad Fhareza Devi Safitri Dharma, Budi Effendi, Lutfiah Eko Purnomo Erjani, Nabila Rizki Fachrezi, Harahap Adrie Fahmi Habib, Muhammad Fajarini, Nurhalisah Farhan, Mh Farida Hanum Fatmawati Maryan Ali, Fatmawati Maryan Fauzi, Said Ihsan ferdyansyah, mico Fikrianda, Rifki Habib, Muhammad Fahmi Hafiza, Nur Haliza, Nurul Hanum, Misbah Hanum, Sastriani Harahap, Efni Yulia Santri Harahap, Muhammad Ikhsan Harnita, Rizki Hasan, Moh Khalid Hasanah, Aulia Hasibuan, Nasyuwah Sabila Hasibuan, Sovy Muti Ardianty Hayatunnufus, Annisah Fildzania Helma Musyafa, Muhammad Helmi, Halimah Hidayana, Nugrhainy Hidayat, Alfy Hidayat, Bayu Rahmat Hsb, Muthia Hafsari Hsb, Sovy Muti Ardianty Hulu, Rita Dwi Lestari Husna, Fitri Maulida Husnah, Muslimatul Hutabarat, Cindy Claudia Ihsan Fauzi, Said Indah Lestari, Indah Indahsari, Lily Nur irma yunita Ismail Ismail Iswanti, Putri Kahar, Muhammad Hazil Ali Khairani, Ismi Khairi, Ulfah Amirah Khinaya, Mutiara Khotijah Khotijah Lubis, Listiya Andana Lubis, Melisa Lubis, Nikmah Kholilah Lubis, Yulpida Sari Mansur Mansur Manurung, Nabila Tasya Nurhafifah Mariska, Refi Marpaung, Fitri Nadilla Maulana, Choirul Mazruk, Sherina Said Muhammad fauzan Muhammad Hasby Munawwarah, Sy Haura Munthe, Ira Hairun Nisa Mutsalim Khareng Najla, A zzahra Tri Nasution, anisyah Risky Nasution, Khairunnisak Nasution, Muhammad Iqbal Nasution, Riska Arianti Nasution, Sabrina Nazara, Bobby Sapriman Ningsi P, Silfira Ayu Ningsih Pasaribu, Silfira Ayu Nirwana, Devi Novitri, Dian Nur Ahmadi, Nur Nurbaiti Nurbaiti Nurhazizah, Nurhazizah Nuri Aslami Nurleli, Nurleli Nursantri Yanti Nurul Jannah Octavia, Dindy Rizka Pangesti, Yuniar Pasaribu, Yogi Oriena Permana Pane, Arya Duta Pohan, Mutyara KD Chairunissa Prameswari, Ardhia Pratama, Muhammad Indra Pratiwi, Junita Purba, Dinda Rahmayani Putra, Musdiansyah Putri Agustina Putri Ramadhani, Putri Putri, Dinda Karunia Putri, Siti Annisa Putri, Tasya Yustika Radiyyah, Afif Fathanah Rahma, Tri Inda Fadhila Rahmah, Mutiara Rahman, Dedy Rahmi Syahriza, Rahmi Ramadhani, Nabila Reitandi, Reitandi Rianti, Irna Ritonga, Nurul Amelia Pratiwi Ritonga, Rika Umbaiyani Rizal, Nanda Amyrul Rodliyah, St. Ryan Febrianto, Ryan Safitri, Safrina Saing, Chairul Nazar Samad, Khairunnisa Abd Santi, Jumara Saputra, Afriyan Arya Saputri Rambe, Aprilia Indah Saragih, Ramadian Magvira Saragih, Siti Khofifah Sari, Reni Ilma Sibagariang, Yola Aprilia Simamora, Sri Ulfa Simanjorang, Ramayanti Simatupang, Adriansyah Simbolon, Rizki Anggiani Siregar, Cai Siregar, Jamaluddin Siregar, Risma Haryani Sitepu, Elfran Dinata Siti Jubaidah, Siti SOFYAN TSAURI Suri, Dian Mei Surya Darma Surya Sirait, Mentari Kinanti Suwantoro, Suwantoro Syafira, Dinda Syafitri, Ade Syafrizal, Muhammad Syahputra Sagala, Rizky Karina Syahputri, Ria Anjriani Syarif, M. Ikhwan Tambunan, Ria Tifanny Tarigan, Dinda Pratiwi Tia, Resa Shin Tria Ulin, Tuti Uljannah, Annisa Usman, Jamiludin Utami, Annisa Dwi Utami, Vivi Ayudhia Wahyuni, Erika Sri Wardana, Ilham Tri Wulandari, Juwita Putri Yasmita, Hafsyah Yoga, Riski Fadila Yuliana Putri Yulistia, Sinar Hafif Zahra, Putri