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All Journal Jurnal Manajemen Terapan dan Keuangan Al-Manahij: Jurnal Kajian Hukum Islam JURNAL ISTINBATH JURNAL TAPIS Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Management and Economics Journal (MEC-J) Ijaz Arabi Journal of Arabic Learning SENTRALISASI JURNAL PENDIDIKAN TAMBUSAI Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal EDUCATIO: Jurnal Pendidikan Indonesia Widya Balina :Jurnal Ilmu Pendidikan dan Ekonomi Informatika SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Ghancaran: Jurnal Pendidikan Bahasa dan Sastra Indonesia Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal Ilmiah Wahana Pendidikan El-Mujtama: Jurnal Pengabdian Masyarakat JURNAL MANAJEMEN AKUNTANSI (JUMSI) Da'watuna: Journal of Communication and Islamic Broadcasting Bima Abdi: Jurnal Pengabdian Masyarakat ProBisnis : Jurnal Manajemen Jurnal Minfo Polgan (JMP) Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) Journal Of Human And Education (JAHE) Jurnal Ekonomika: Manajemen, Akuntansi & Perbankan Syari'ah Jurnal Ekonomika Dan Bisnis Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Akademika : Jurnal Pemikiran Islam Moneter : Jurnal Keuangan dan Perbankan Electronic Journal of Education, Social Economics and Technology Innovative: Journal Of Social Science Research Bisma : Business and Management Journal Jurnal Konseling Pendidikan Islam Journal of Data Mining and Information Systems MILRev: Metro Islamic Law Review IIJSE El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Akuntansi dan Governance Andalas Transformasi Manageria: Journal of Islamic Education Management
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Journal : El-Mujtama: Jurnal Pengabdian Masyarakat

Analisis Strategi Pemasaran dalam Meningkatkan Daya Saing Industri Batik Tulis Giriloyo Suhairi, Suhairi; Harahap, Efni Yulia Santri; Putra, Musdiansyah; Ramadhani, Nabila
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 1 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i1.448

Abstract

Marketing strategy is the way to create a sustainable competitive advantage for companies that produce goods or services. Market competition is the main challenge for entrepreneurs. The Indonesian batik production industry in Wukirsari Village is a real example. This research aims to analyze the competitive marketing strategy of the Giriloyo batik industry globally. The author uses a qualitative descriptive method for this research, using literature review as the data collection technique. Survey results show that the marketing strategy of the global Giriloyo tie-dye industry includes product strategy, pricing strategy, sales promotion strategy, and placement strategy, commonly known as the 4Ps.
Global Pricing Lestari, Indah; Nasution, Sabrina; Khoiri, Ahmad; Suhairi, Suhairi
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 3 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i3.1599

Abstract

Global pricing, also known as global price setting, is a pricing strategy that tries to unify the price of a product or service across all global markets. This concept involves making pricing decisions based on global factors such as economic conditions, market demand, international competition, and currency considerations. Global pricing enables companies to optimize profitability and be responsive to market differences, while addressing the complex challenges associated with the variation in the global business environment. The success of implementing this strategy depends on a deep understanding of the characteristics of the global market and the appropriate adaptation to dynamic changes in various regions.
Co-Authors Abdul Aziz Rusman Abdul Wafi, Abdul Adrian, M. Fahrizal Agus Alimuddin Ahmad Khoiri Ahmadi, Fikri Al Risa Nurul Azmi, Syahfrilla Alyanisa, Fahriza Amelia, Silvia Ananda, Fitri Tia Ananda, Syahla Anandani, Thalia Angi, Nur Fadila Anjani, Bunga Dwi Annisa, Fadia Annisa, Moza Apriliani, Nadya Aqwa Naser Daulay Araudha, Nadra Aris Kukuh Prasetyo Arisca, Novy Ariza Hasibuan, Cindy Arrasyid, Abduh Malik Ahmad Ary, Muhammad Hasan Asy arya winata, reihan Astri, Yulita AULIA, RIZKA Aulia, Windi Ayu Wulandari Azzahra Nasution, Annisaa Putri Azzahra Nst, Annisaa Putri Bangun, Dita Ananda Batubara, Putri Apriana Batubara, Putri Apriani Bayani, Luthfiah Nur Bi Rahmani, Nur Ahmadi Bin Has, Qois Azizah Cahya Agitsna, Sisca Amini Chaerunnissa, Afifah Dalimunte, Rodiah Deri, Muhammad Fhareza Devi Safitri Dharma, Budi Effendi, Lutfiah Eko Purnomo Erjani, Nabila Rizki Fachrezi, Harahap Adrie Fahmi Habib, Muhammad Fajarini, Nurhalisah Farhan, Mh Farida Hanum Fatmawati Maryan Ali, Fatmawati Maryan Fauzi, Said Ihsan ferdyansyah, mico Fikrianda, Rifki Habib, Muhammad Fahmi Hafiza, Nur Haliza, Nurul Hanum, Misbah Hanum, Sastriani Harahap, Efni Yulia Santri Harahap, Muhammad Ikhsan Harnita, Rizki Hasan, Moh Khalid Hasanah, Aulia Hasibuan, Nasyuwah Sabila Hasibuan, Sovy Muti Ardianty Hayatunnufus, Annisah Fildzania Helma Musyafa, Muhammad Helmi, Halimah Hidayana, Nugrhainy Hidayat, Alfy Hidayat, Bayu Rahmat Hsb, Muthia Hafsari Hsb, Sovy Muti Ardianty Hulu, Rita Dwi Lestari Husna, Fitri Maulida Husnah, Muslimatul Hutabarat, Cindy Claudia Ihsan Fauzi, Said Indah Lestari, Indah Indahsari, Lily Nur irma yunita Ismail Ismail Iswanti, Putri Kahar, Muhammad Hazil Ali Khairani, Ismi Khairi, Ulfah Amirah Khinaya, Mutiara Khotijah Khotijah Lubis, Listiya Andana Lubis, Melisa Lubis, Nikmah Kholilah Lubis, Yulpida Sari Mansur Mansur Manurung, Nabila Tasya Nurhafifah Mariska, Refi Marpaung, Fitri Nadilla Maulana, Choirul Mazruk, Sherina Said Muhammad fauzan Muhammad Hasby Munawwarah, Sy Haura Munthe, Ira Hairun Nisa Mutsalim Khareng Najla, A zzahra Tri Nasution, anisyah Risky Nasution, Khairunnisak Nasution, Muhammad Iqbal Nasution, Riska Arianti Nasution, Sabrina Nazara, Bobby Sapriman Ningsi P, Silfira Ayu Ningsih Pasaribu, Silfira Ayu Nirwana, Devi Novitri, Dian Nur Ahmadi, Nur Nurbaiti Nurbaiti Nurhazizah, Nurhazizah Nuri Aslami Nurleli, Nurleli Nursantri Yanti Nurul Jannah Octavia, Dindy Rizka Pangesti, Yuniar Pasaribu, Yogi Oriena Permana Pane, Arya Duta Pohan, Mutyara KD Chairunissa Prameswari, Ardhia Pratama, Muhammad Indra Pratiwi, Junita Purba, Dinda Rahmayani Putra, Musdiansyah Putri Agustina Putri Ramadhani, Putri Putri, Dinda Karunia Putri, Siti Annisa Putri, Tasya Yustika Radiyyah, Afif Fathanah Rahma, Tri Inda Fadhila Rahmah, Mutiara Rahman, Dedy Rahmi Syahriza, Rahmi Ramadhani, Nabila Reitandi, Reitandi Rianti, Irna Ritonga, Nurul Amelia Pratiwi Ritonga, Rika Umbaiyani Rizal, Nanda Amyrul Rodliyah, St. Ryan Febrianto, Ryan Safitri, Safrina Saing, Chairul Nazar Samad, Khairunnisa Abd Santi, Jumara Saputra, Afriyan Arya Saputri Rambe, Aprilia Indah Saragih, Ramadian Magvira Saragih, Siti Khofifah Sari, Reni Ilma Sibagariang, Yola Aprilia Simamora, Sri Ulfa Simanjorang, Ramayanti Simatupang, Adriansyah Simbolon, Rizki Anggiani Siregar, Cai Siregar, Jamaluddin Siregar, Risma Haryani Sitepu, Elfran Dinata Siti Jubaidah, Siti SOFYAN TSAURI Suri, Dian Mei Surya Darma Surya Sirait, Mentari Kinanti Suwantoro, Suwantoro Syafira, Dinda Syafitri, Ade Syafrizal, Muhammad Syahputra Sagala, Rizky Karina Syahputri, Ria Anjriani Syarif, M. Ikhwan Tambunan, Ria Tifanny Tarigan, Dinda Pratiwi Tia, Resa Shin Tria Ulin, Tuti Uljannah, Annisa Usman, Jamiludin Utami, Annisa Dwi Utami, Vivi Ayudhia Wahyuni, Erika Sri Wardana, Ilham Tri Wulandari, Juwita Putri Yasmita, Hafsyah Yoga, Riski Fadila Yuliana Putri Yulistia, Sinar Hafif Zahra, Putri