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Heri Susanto
Universitas Wijaya Kusuma Surabaya
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Journal : Jurnal Ilmiah Manajemen Kesatuan

 1 
The Influence Of Customer Reviews And Customer Ratings On Purchasing Decisions For Beauty Products Garnier Micellar Water In Tiktok Shop Fitriyani, Nunik Ina; Susanto, Heri; Rumna, Rumna
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2611

Abstract

The purpose of the study was to determine Customer Review and Customer Rating simultaneously on purchasing decisions for garnier micellar water beauty products at tik tok shop. This study uses a type of causal associative research with a quantitative approach. The population in this study were all consumers who had purchased Garnier Micellar Water products at Tik Tok Shop and the total sample used was 100 respondents with sampling techniques using Non Probability Sampling with a purposive sampling approach. Data collection was carried out by distributing questionnaires with data analysis used validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, autocorrelation test, multiple linear regression analysis, determination test, t test and f test. Based on the T test results, it is found that each of the independent variables Customer Review and Customer Rating has an effect on purchasing decisions. In the Coefficient of Determination (R2) test, it can be seen that the Adjusted R Square value obtained is 0.538 (53.8%). This shows that the independent variables (Customer Review and Customer Rating) have a strong ability to explain the dependent variable (Purchase Decision) in this study. The remaining 46.2% will be influenced by other factors that cannot be explained in this study. Keywords: Customer Review, Customer Rating, Purchase Decision
The Effect Of Current Ratio And Debt To Equity Ratio On Stock Returns: Case Study on Infrastructure Sector Companies listed on the Indonesia Stock Exchange in 2023 Yurinisa, Alifa; Susanto, Heri; Fitrianti, Dewi
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2683

Abstract

The purpose of the study was to determine the effect of Current Ratio and Debt to Equity Ratio on Stock Returns in Infrastructure sector companies listed on the Indonesia Stock Exchange in 2023. The research method uses qualitative research. Collection techniques with documentation methods obtained from internet information. Data analysis using multicollinearity, Multiple Linear Regression, Heteroscedasticity, Autocorrelation Test. Based on the results of data analysis, it can be concluded that the highest Current Ratio value is owned by NRCA, and the lowest is owned by JSMR, WSKT, WIKA, BUKK, and EXCL. The highest Debt to Equity Ratio value is owned by WSKT, WIKA, and ACST, and the lowest is owned by GOLD. The highest Stock Return is owned by CASS, ISAT, and JSMR, and the lowest is owned by BUKK. Current Ratio and Debt to Equity Ratio simultaneously affect Stock Returns. Keywords: Current Ratio, Debt to Equity Ratio, Stock Return.
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Muis Adin, Marta Aditya Wicaksono administrator, administrator Afridon, M. Agustiawan Ahmad Guntur Alfianto Akmal, Helmi Al Mujtaba, Parid Wajdi Alfa Ridwan, Rofil Alvian Alvin Mubarok Amiruddin, Kamelia Andi Asmara, Andi Andi Iswoyo, Andi Andika, Febri Dwi Anggita, Sheilla Rully Anna Fitriani Ardi, Rudi Prasetyo Arief Daryanto Arti Sufianti Azis, Nia Fakhriyah Bambang Hariyadi Bambang Sapto Utomo Bertasari, Meilani Bete, Dominggas Budi W, Purwanto Budiwan, Adi Cahyono, Erry Chodidjah Chodidjah Choirul Anam AM Diponegoro Darmanto, Heri Darmawan, Erik Daryanto, Didik de deus Araujo, Novenia Agustina Dedi Kurniawan Dewa, Aditya Dewi Fitrianti Dewicca Fatma Nadilla, Dewicca Fatma Dianto, Andri Krisna Dianto, Aris Agus Djauhar Arifin Djono Djono Dwi Soelaksono, Ari Edi, Mohammad Edijanti Goenarwo efendi, Irfan Emalia, Elena Sandra Endang Fauziati Ersis Warmansyah Abbas Faisol Humaidi Faizal Maad Fathurrahman Fathurrahman Faulina, Imaniar Fauzi, Kms. M. Amin Fitria Salsabilla Irzayana Fitriana, Nisa Hafiidhoh Fitriyani, Nunik Ina Gede Kamajaya, Gede Gumelar, Aprijal Gupron, Fiqri Romadhonal Hadi Oetomo Hadi Suyono Hafizh, Fauzhiyah Hamidah Hendrarini Hardiansyah, Muhammad Rifandi Harsono Harsono Helmi Akmal Heni Hendrawati Hidayat, Hana Safira Husaini, Ahlan Idhoh Fitriana, Nisa Hafi Indro Herry Mulyanto Iqbal, Mohhamad Isbandriyati Mutmainah Ismed, Mohamad Iwan Setiawan Jaka Darmawan Jamal Jamal Jubandi, Hendrikus Jumriani, Jumriani Kade R.K., Ida Ayu Kemala, Ratih Khairudin Syah Khairullah, Muhammad Khoiruddin Bashori Kunti Sunaryo Kurniasari, Dwiyana Anela Kusasih, Ida Ayu Kade Rachmawati Kusharyanti Kusharyanti Leni Pebriantika Lien Maulina Madlazim Madlazim Maheresmi, Handani Mahfudi, Ahmad Zaid Malia, Rani Putri Maradidya, Alfistia Marita Marita, Marita Marnilin, Feni Maryadi Maryadi Marzuarman Miftahul Jannah Misbach Fuady, Misbach moh lutfi, moh Mohamad Zaenal Arifin Anis Mohammad Yusuf, Mohammad Muhammad Akbar Setyawan Muhammad Arifin Muhammad Firnanda Mulia, Agus Prana Mulyanto, Indro Hery Murib, Pendison Mutiani Mutiani Nafisah, Thohirotun Nazri, M. Nazrina Zuryani Nina Ariesta Nugraha, Agung Tri Nuraini Aisiyah Nurkhasanah, Nopi Nurul Fauziyah, Nurul Oktiana, Puja Erwinda Permata, Shynta Prabowo, Susilo Dwi Pranamulia, Agus Prawitasari, Melisa Pujiono Pujiono Purnama, Saleh Putra, Mulyana Gustira Putri, Maulidia R.G., Fiqri Rachmawati, Ida Ayu Kade Rahayu, Deasy Tri Rahmat Irawan Rahmawati, Masnunanh Ramadhan, M. Zaki Nawaf Retno, Deddy Purnomo Retno, Deddy Purnomo Riskin Hidayat Risqi Firdaus Setiawan Rochgiyanti Roesfian, Erfin Rosita Rosita Rosita Rukmawan, Agus Rumna Rumna, Rumna Rusdi Effendi Rusdiana, Ninanesia Rusidi, Rusidi Rusman, Hedar Sabdu, Safrianus Samara, Yeni Saputra, Adimas Budi Saputri, Evieana Riesty Sariyatun Sariyatun Sinaulan, Ramlani Lina Sirait, Afni Siswandari Siswandari, Siswandari Situmorang, Nina Zulida Sofyan, Ade Solihin, Lalu Sri Astuti SRI FATMAWATI Sri Juni Woro Astuti Sri Luna Murdianingrum, Sri Luna Sri Wahyuni Sriwati Sriwati Subiyakto, Bambang Subkhi, Ahmad Sudarto Sudarto Sudiyatno Sudiyatno Sukayat, Harmoko Suparto Suparto Supriyanto Supriyanto Suwarnata, Anak Agung Eka Suyatmini Suyatmini Suyatno Suyatno Syaharuddin Syahrial, Ramon Syindau Abdillah, M. Andrian Teddy Chandra Tiara Mega Kusuma Udin, Imamul Bahak Usman Usman Wahidhani, Eha Hasni Wawan Kurniawan Wicaksono, Crescentiano Agung Widjaja, Ichwan Rachmanu Wulandari, Amy Wulandari, Herlina Tri Yanto, Dwi Yanto, Dwi Yedida Yosananto, Yedida Yulia, Iis Anisa Yuliana, Dhea Arsinta Yuliantri, Rhoma Dwi Aria Yunianti, Nina Yuniarto, Andriono Eko Yunus Arifien Yurinisa, Alifa Zuhrohtun Zuhrohtun Zulkifli Zulkifli, Kiky