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Pengaruh Sertifikasi Halal, Persepsi Harga, dan Lokasi Terhadap Keputusan Pembelian Konsumen Ayam Geprek SA’i Tlogomas Evaliana, Silvia; Susyanti, Jeni; Primanto, Alfian Budi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The objective of the study is to determine how halal certification, cost, and location affect the decisions made by customers to buy geprek sa'i tlogomas chicken.  In this study, a quantitative research method is used. Following this Malhotra methodology, a sample of 70 respondents was selected from among all customers who had purchased Ayam Geprek Sa'i Tlogomas in Lowokwaru District, Malang City.  This study employs SPSS analysis tools in conjunction with multiple linear regression analysis.  The F and t tests are used in hypothesis testing. The output of the study present that the influence of halal certification, price and location have a significant simultaneous effect on the purchase decision of consumers of geprek sa'i tlogomas chicken. Halal certification variables, prices and locations have a significant effect on the purchase decision of consumers of geprek sa'i tlogomas chicken. Keywords: Halal Certification, Price, Location and Purchase Decision 
Loyalitas Pelanggan Ayam Goreng Nelongso Bululawang: Peran Customer Experience, Kepercayaan, dan Lifestyle Halal Putri, Stevany Amelia; Susyanti, Jeni; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the effect of Customer Experience, Trust, and Halal Lifestyle on Customer Loyalty at Ayam Goreng Nelongso Bululawang. This research is a quantitative study with data collection techniques using a questionnaire. The sample in this study amounted to 80 respondents. The sampling technique is using snowball sampling. Data processing using SPSS (Statistical Package For Social Sciences) with multiple regression analysis methods. The results of this study indicate that Customer Experience and Trust have a positive and significant effect on Customer Loyalty, while Halal Lifestyle has a positive but insignificant effect on Customer Loyalty. Keywords: Customer Experience, Trust, Lifestyle Halal, Customer Loyalty
Strategi Implementasi Business Process Management yang Efektif Jeni Susyanti; Ronaldus Ledo
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 3 (2025): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i3.4406

Abstract

Business Process Management (BPM) is a systematic approach to improving the efficiency and effectiveness of an organization's business processes. This article aims to examine effective BPM implementation strategies in organizations, including an understanding of BPM theory, methodological approaches, and key success factors. Through literature studies and qualitative analysis of several case studies of companies in Indonesia, it was found that the success of BPM implementation depends on management support, use of technology, employee involvement, and suitability of processes with the company's strategic goals. It is hoped that these findings can become a practical reference for organizations that want to implement BPM optimally.
Evaluasi Kinerja Organisasi Melalui Pendekatan Business Process Management Jeni Susyanti; Muhammad Ikhsan Arief Nugraha
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 3 (2025): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i3.4407

Abstract

Organizational performance assessment is a crucial aspect in determining the effectiveness and efficiency of business processes. The Business Process Management (BPM) approach offers a systematic framework that enables organizations to understand, manage, and optimize business processes on an ongoing basis. This research aims to evaluate organizational performance through the implementation of BPM using a case study at a public sector institution. The research method used is a descriptive qualitative study with a case study approach. The research results show that implementing BPM can improve operational efficiency, service quality and transparency of work processes. Recommendations are presented for further optimization in process measurement and management.Must be supported by continuous training, adequate information system integration, and an effective change management approach.
Peran Business Process Management dalam Meningkatkan Daya Saing Bisnis di Pasar Global Jeni Susyanti; Habib Nur Ahmad
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 3 (2025): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i3.4408

Abstract

In the era of globalization which is marked by increasingly tight business competition, companies are required to have a sustainable competitive advantage. Business Process Management (BPM) is a managerial approach that focuses on increasing the efficiency, effectiveness and flexibility of business processes to achieve organizational strategic goals. This article aims to analyze the role of BPM in increasing business competitiveness in the global market. Through literature reviews and case studies on multinational companies, it was found that consistent implementation of BPM can improve operational performance, accelerate innovation, and improve customer satisfaction. The research results show that BPM plays an important role in building competitive advantages that are adaptive to global market dynamics.
Business Sustainability Strategy: A Business Model Canvas Approach Jeni Susyanti; Nila Kusumawati
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 3 (2025): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i3.4419

Abstract

This literature research aims to build hypotheses regarding the influence between variables, which can later be used for further research in business management. The literature review research article Business Sustainability Strategy: A Business Model Canvas Approach is a scientific literature article within the scope of business management science. The approach used in this literature review research is descriptive and qualitative. The data collection technique is to use literature studies or review relevant previous articles. The data used in this descriptive qualitative approach comes from previous research relevant to this research and sourced from academic online media such as Thomson Reuters Journals, Springer, Taylor & Francis, Scopus Emerald, Elsevier, Sage, Web of Science, Sinta Journals, DOAJ, EBSCO, Google Scholar and digital reference books. In previous studies, 1 relevant previous article was used to review each independent variable. The results of this literature review article are: 1) The utilization of business model canvas (BMC) analysis has proven to be an effective instrument in the formulation of business sustainability strategies. By using a systematic methodology, the business model canvas (BMC) allows companies to gain insight and identify the core elements of their business model, including value propositions, customer segments, and distribution channels. This is particularly important in the context of sustainability, where companies are obliged to pursue profits while considering the social and environmental consequences of their operations; and 2) The implementation of business sustainability strategies through the business model canvas has an important impact on the financial and non-financial performance of companies. In terms of financial performance, companies that integrate sustainability principles into their business models tend to show improved operational efficiency, reduced costs, and increased customer loyalty.
Model Innovation dalam Meningkatkan Daya Saing UMKM di Era Digital Dede Yusuf Sutrisman; Jeni Susyanti
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 3 (2025): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i3.4420

Abstract

The rapid advancement of the digital era has presented both opportunities and challenges for Micro, Small, and Medium Enterprises (MSMEs) to innovate their business models. This study aims to analyze the role of Business Model Innovation (BMI) in enhancing the competitiveness of MSMEs during the ongoing digital transformation. A literature review method was employed, drawing upon a variety of academic sources. The findings reveal that applying BMI through the adoption of digital technologies—such as e-commerce platforms, social media, and fintech—can boost MSME revenues by 25–30%, expand market reach, and strengthen business resilience. However, the adoption of BMI still encounters several obstacles, including low levels of digital literacy (with only 35% of MSMEs proficient in using digital tools), limited access to financing, and uneven infrastructure development.
Integrasi Kecerdasan Buatan dalam Inovasi Model Bisnis Pada E-Commerce Ade Kafa Bih; Jeni Susyanti
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 3 (2025): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i3.4430

Abstract

Transformasi digital mendorong perusahaan e-commerce untuk berinovasi melalui model bisnis yang berbasis teknologi, salah satunya dengan mengintegrasikan kecerdasan buatan (AI). Penelitian ini bertujuan mengeksplorasi integrasi AI dalam model bisnis e-commerce serta tantangan dan strategi yang dihadapi. Menggunakan pendekatan kualitatif berbasis studi kasus dan data sekunder. Hasil penelitian menunjukkan bahwa AI mendorong perubahan signifikan dalam elemen-elemen utama model bisnis seperti proposisi nilai, saluran distribusi, dan hubungan pelanggan. Di sisi lain, tantangan seperti keterbatasan data, kekurangan SDM digital, dan isu etika privasi menjadi hambatan utama. Penelitian ini menyimpulkan bahwa keberhasilan integrasi AI sangat bergantung pada pendekatan organisasi yang holistik dan kolaboratif. Temuan ini diharapkan dapat memberikan kontribusi bagi literatur inovasi model bisnis digital serta menjadi referensi praktis bagi pelaku industri e-commerce.
Optimalisasi Efisiensi Operasional melalui Implementasi Business Process Management di Era Digital Jeni Susyanti; Karmilaturrahman Karmilaturrahman
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 5 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i5.4409

Abstract

The development of digital technology has encouraged companies to carry out transformations in various operational aspects. One approach that is considered effective for increasing efficiency is Business Process Management (BPM). This research aims to analyze the implementation of BPM in improving company operational efficiency in the digital era. The method used is literature study and case studies on companies that have implemented BPM. The research results show that BPM is able to provide significant efficiency through automation, standardization and monitoring of business processes. However, implementing BPM also requires organizational readiness, from structure to work culture.
Distingsi dan Tujuan Model Bisnis Mimbha Nur Indhasari; Jeni Susyanti
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 5 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i5.4413

Abstract

A business model is a basic framework that explains how organizations create, deliver, and capture value. This paper discusses the distingsi or differences between various business models and identifies the main objectives of each model. Through a review of classical and contemporary models, this paper highlights the importance of strategy in choosing the right business model to achieve sustainable competitive advantage. This study uses a descriptive-qualitative approach with literature study and case study as the main methods
Co-Authors AA Sudharmawan, AA Abdillah, Achmad Fikri Abil Abdullah Syakur Novianto ABS, M Khoirul Achmad Agus Priyono Achmad Ghazi Bagaskara Ade Kafa Bih Ade Sistiayu N Adis Fransiska Romadhon Afi Rachmat S Afi Rachmat Slamet Afi Rahmat Slamet Afriadin Afriadin Agnia Fadillah Agung Minto Wahyu Agus Salim Agus Salim Ahmad Abiyu Tsani Ahmad Dahlan Ahmad Dahlan Ahmad Junaidi Ahmad Mua’dz Hazmy Sastria Ahmad Muhayan Arif Ahmad Rifky Firdiyan Ahmad Zainullah Al Awwaliyah, Nur Maisunatul Aflachiyah Alda Yunita Aldrian Saputra Alfian Budi Primanto Alfiananda Dwi Yulianto Alfin Aulia Rachman Aliwafa Aliwafa Amali, Yunila Andi Normaladewi Angelina Ayu Kharisa Putri Anil Hidayati Rohmah Anindita Liliani Putri Annisa Fitriani Antika, Meggy Tri Anwar, Budiar Anwar, Siti Aminah Arif Zulfahmy Arini Fitria Mustapita Asma Mufidah Atiqoh, Lia Nur Ayu Giri Anjani Banowati, Berliana Tri Bastomi, Mohamad Bunga Vergia Rakhmah Cahyani, Amelia Dwi Cheny Roghibatul Mahgfiroh Dahlia Wati Dede Yusuf Sutrisman Denia Alifiana Denilson Pereira Lay Devita Jeniliasari Dewi Sartika Dewita Rizma Amirezy Diana Putri Oktarini Dina Sustiana Dita Putri Yunitasari Dita Suci Romadhoni Dwi Fita Heriyawati Dwi Septyaningrum Dwiyani Sudaryanti Ega Aditya Eka Sulastri Elly Ernawati Erika Diah Safitri Eris Dianawati Eris Dianawati Erlin Afrianti Etawati, Mitha Dwi Daka Etty Saraswati Evaliana, Silvia Evi Rahmawati Lazuardini Fahma Diena Achmada Fahrurrozi Rahman Faidana Riki Dwi Setiawan Fajri Nasrullah Fandy Armanto Fanisa Kris Dayanti Farida, Eka Fathul Bachri Fatma Agusti Rahayu Febryansyah, Dany Feni Erma Wijayanti Finadila Arifin Fipin Lastrian Dewi Firmansyah, Dani Fita Andriyani Fitria Dewi Fitria Putri Susanti Fitriyatus Sa’adah Friyan Dwi Kristanto Galih Dewa Nabilla Hafidh Gilang Romadhon Gunawan, Fany Habib Nur Ahmad Hadi Sunaryo Hafiana Farah Diana Putri Haifatul Hasanah Hani’ah Fifrika Cinci Hesri Hesri Hofifatul Musyarrofah Husnalia, Siti Huzaimatul Jannah Iffah Qonaatillah Iis Dalukitowati Ika Nurjanah Imdan Soalihin Inayati Widya Sari Indayatul Maulidiyah Inggit Kentjonowaty Insan Kamil Irhamna Arma atush Isa Ansori Ivan Adi Priyono Izza Saifullah Fatta Izza, Nikmatul Karimatun Nisa, Farida Karmilaturrahman Karmilaturrahman Ketut Tirtayasa Khalikussabir, Khalikussabir Khaq, Muhammad Aunul Khatami Khatami Khodir Djaelani, Abdul KHOIRUL ANAM Krisnawardani, Cynthia Kristin Widiasanti Kurnia Rahmawati Kusnadi Laely Anjar Wati Lailia Afifah Lutfi Anggreni M Agus Salim M. Agus Salim M. Hufron Mafatihul Ayunina Maharani Ulya Fadhilah Maqnin, Lailil Mariatul Lutfia Mar’atus Solikhah Masyhuri Masyhuri Masyhuri Masyhuri Maulidatun Nikmah Mayangsari, Jihanning Yudha Meitria Syahadatina Noor Merinda Yuanita Yustikasari Mifta Hayatun MIFTAKHUL JANNAH Milhan Nur Kholiq Milhan Nur Kholiq Mimbha Nur Indhasari Mitha Dwi Daka Etawati Moch Ardiansyah Pramudya Mochammad Taufik Moh Imam Bushiri Moh. Fathur Rozi Moh. Fathur Rozi Mohammad Ainul Yaqin Mohammad Farhad Hatify Mohammad Iqbal Kusuma Adrian Mohammad Rohman Tiovandi Mubarok, Muhammad Muhamad Bahrul Subakir Muhamad Rochman Muhamad, Razzan Zaki Muhammad Afif Muhammad Agus Salim MUHAMMAD AGUS SALIM Muhammad Ali Murtadho Muhammad Fauzan Muhammad Habibi Rohman Zulkarnaen Muhammad Hidayatulloh Muhammad Ikhsan Arief Nugraha Muhammad Kamil MUHAMMAD ROHMAN TIOVANDI Mulyani, Dwi Indah Nadia Nor Rohma Nadriani Bahrudin Nafisah, Dewi Durrotun Navilah Laila Wardani Navilah Laila Wardani Nila Kusumawati Nindya Cahyaningrum Noer Aida Fitriani Noor Shodiq Askandar Nor Zafira Binti Ramzil Huda Nova Kartika Sari Novi Sugiartik Nur Halimatus Sa’diyah Nur Hanik Khukmiyah Nur Hikmaturohma Nur Kholis Masruhin Nurdi Widjaya Nurhaidah, Nurhaidah Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nurhidayah Nurina Rifdah Nurul Farahdila Putri Nurul Hilaliyah Nurul Qomariah Nurul Yuliati Nur’aini Ika Ramadhani Nuswantara, Setiaji Priyagung Nuzul Fauziah Nyiwa Zumrotul Khasanah Pardiman Pardiman Pardiman Pratiwi, Rita Anggis Prayoga, Dhimas Enggal Prinanta, Ledys Juncia Priyambudi, Arif Puji Astutik Putri Hana Ardiyanto Putri Hayyatus Sholihah Putri, Stevany Amelia Raden Mohamad Herdian Bhakti Rafi, Syahfri Amirul Rahmat Rahmat Ramadhan, Fathur Ratna Tri Hardaningtyas Ratna Tri Hardaningtyas, Ratna Tri Renaldo Wildan firmansyah Restu Millaningtyas Restu Millaningtyas Retno Kusuma Ningsih Revita Dwi Putri Rifqina Qanita Rika Wulandari Rina Lailatul Qodriyah Risky Wahyuaning Putri Rizky Amelia Husniyah Rizqi Amalia Mardhatillah Rohmah El Yunussyah Rohmah, Nabila Alfiyatu Ronaldus Ledo Saadatul Husna Safira Aldina Sanches, Olandina de Jesus Sanjaya, Anggun Saraswati, Ety Sari, Nova Kartika Sari, Ridah Anjar Setyo Wahyudi Shabrina Ayu Hananta Shofi Mustajibullah Siti Aminah Siti Aminah Anwar Siti Asiyah Siti Asiyah Siti Khoirul Wijayati Siti Maghfirotul Ummah Slamet Muchsin Solehah Arina Sobrina Solikhah, Afiatus Solly Aryza Sulton Sholehuddin, Sulton Supriyanto Supriyanto Supriyanto Supriyanto Supriyanto Suratman, Wahyu Sugeng Syahrial Shaddiq Titi Puspitasari Tri Dewi Nur Hidayah Tri Widiantoro Aji Ucha Nurul Qomaria Ulfatul Munawaroh Ulya, Arifah Izzatul Ummu Kalsum Ismanura vina Indah Iswara Wahyu Sugeng Suratman Wardatul Jannah Wilda Rahmadhani Santosa Wiwin Deri Fitriani Wulan Saraswati Yasmin, Raisya A Yayuk Retnowati Yuli Handayani Yulianti, Nur Afni Yuliati, Rosa Yusak, Zeindidia Yuspriyono Yuspriyono Yuzky Maulana Irbad Zuhkhriyan Zakaria Zuhri, Haszaghi Ramadhan