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All Journal Katalogis AGROVET Jurnal Pelita Pendidikan Equilibrium: Jurnal Pendidikan Jurnal Mirai Management Jurnal Geomine Biosel: Biologi Science and Education SEIKO : Journal of Management & Business Etika Demokrasi Journal TEPAT: Teknologi Terapan untuk Pengabdian Masyarakat YUME : Journal of Management JCPS (Journal of Current Pharmaceutical Sciences) HIKMAH : JURNAL PENDIDIKAN AGAMA ISLAM Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Industrial Engineering Journal (IEJ) Majalah Ilmiah Warta Dharmawangsa Mu'amalat: Jurnal Kajian Hukum Ekonomi Syariah JURNAL DE JURE MUHAMMADIYAH CIREBON Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences JURNAL ILMIAH EDUKATIF Jurnal Al-Hikmah EL-MAQALAH: Journal of Arabic Language Teaching and Linguistics Proceeding Biology Education Conference Jurnal Fundamental Justice Jurnal Jaminan Kesehatan Nasional Alhiwar: Jurnal Ilmu dan Teknik Dakwah Prisma Sains: Jurnal Pengkajian Ilmu dan Pembelajaran Matematika dan IPA IKIP Mataram CLAPEYRON: Jurnal Ilmiah Teknik Sipil NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Teknik Mesin Sinergi Jurnal Manajemen Informatika & Teknologi Widyaparwa Manajemen Kreatif Jurnal Religia : Jurnal Ilmu-Ilmu Keislaman Lentera Gemeinschaft : Jurnal Masyarakat Pesisir dan Perdesaan Jurnal Ilmiah Ekonomi dan Manajemen Tabsyir: Jurnal Dakwah Dan Sosial Humaniora Jurnal Akademik Pengabdian Masyarakat Jurnal Manajemen dan Pendidikan Agama Islam Jurnal Budi Pekerti Agama Islam JURNAL MULTIDISIPLIN ILMU AKADEMIK Akrual: Jurnal Bisnis dan Akuntansi Kontemporer Jurnal Tadris Matematika (JTMT) Jembatan Hukum: Kajian Ilmu Hukum, Sosial dan Administrasi Negara International Journal of Educational Development JURNAL PENDIDIKAN BAHASA Buletin Pos dan Telekomunikasi International Journal of Humanities and Social Sciences Reviews International Journal of Studies in International Education Jurnal Manajemen Bisnis Digital Terkini Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi El-Hikmah Jurnal Ilmu Dakwah dan Komunikasi International Journal of Social Welfare and Family Law Proceeding of The International Conference on Social Sciences and Humanities Innovation Jurnal Riset Sosial Humaniora dan Pendidikan
Syarifuddin Syarifuddin
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Journal : Jurnal Scientia

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THE EFFECT OF BRAND AWARENESS AND ELECTRONIC SERVICE QUALITY ON LOYALTY OF E-COMMERCE CUSTOMERS Frans Sudirjo; Arief Yanto Rukmana; Syarifuddin Syarifuddin; Sudadi Pranata; Munir Tubagus
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

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Abstract

The purpose of this study is to ascertain how client loyalty in the marketplace is impacted by brand awareness and the caliber of electronic services. Research of this kind is referred to as quantitative research. The sample for this study included up to 100 respondents who were students who had utilized e-commerce at least twice. Both incidental sampling and nonprobability sampling were used in the sampling strategy. Results of questionnaires that were delivered to respondents online through Google Form were used as the major source of data for this study. While this is happening, secondary data takes the shape of linked documentation. Then, multiple linear regression analysis, the classical assumption test, and instrument test analysis were used to analyze the data that had been obtained. The findings of this study suggest that customer loyalty is positively and significantly influenced by brand awareness and the quality of electronic services. This is demonstrated by the t test results, which have significance levels of 0.000 0.05 for the brand awareness variable and less than 0.05 for the electronic service quality variable
Co-Authors A. Rizki Nindita Abd. Rahman Yus Abdullah, Nurjannah Oktorina Achmad Yaman Achmad Zubair Ade Fitriani Afrizayanti Agus Ramdani Ahmad Rahman Budiman Ahmad Yunus Alifah Annisa Anas Prasetya Andhi Febisatria Andi Afdal Andi Afdal Abdullah Andi Almira Aprilia Ramli Andi Aris Mattunruang Andi Haerani Anthonius L.S.Haans Antok Listyantanto Anwar Ali Arief Yanto Rukmana Arif Nurwaskito Aris Baharuddin Arvin Geraldi Aryuni Salpiana Jabar Asryadin Asryadin Chandra Nurcahyo Danang Trijayanto Dzikrial Sa’id Elpisah Elya Kusuma Dewi EMILLIA SUSANTI Enilda Dwi Lestari Erwina Erwina Fahrurrazi Fahrurrazi Fatiama Fatiama Fatimah Akbal Febri Edward Fida Nafisah Firdaus Firdaus Fitri Lestari Frans Sudirjo Hartini Hartini Hasnawi Hasnawi Hasruddin Hasruddin Hendiyani, Dina Heriyanto Heriyanto Hidayatullah Hidayatullah Hudson Sidabutar Ikwanuddin Ikwanuddin Ilham Ilham Irianti Irianti Irmawati Irmawati Irmayani Irmayani Isrun Isrun Jamaluddin Hos Jumadi Ahmad Kamil Khairul Aswadi Khusnul Khatimah Laili Wahyunita Lalu Addien Faqih Panjenengan Lantang, Evayanti Tirtania Luthfi M, Mochtar M. Arpah M. Nasir Ismail M. Sidik M. Yustiqvar Mary Selintung Mohammad Aras Muh. Fahreza W Muhammad Faisal Muhammad Numan Muhammad Rifa Badawi Muhammad Sapuan Muhammad Sidik Muhammad Sofyan Sauri Mukhlis Malik Munir Tubagus Murni Murni Nahrio Nahrio Nasaruddin Nasaruddin nisaul fadhilatinur Nur An-nisa Putri Mangarengi Nur Fadhillah Eka Putri Nurasiah Harahap Nursalam Nursalam Nyoman Fitriyatun Naziroh Opan Satria Mandala Oskar Skarayadi, Oskar Petrus Jacob Pattiasina Pranata, Sudadi Ratih Oktaviani Ginting Retno Angraeni S Rifnatul Husna Riski Suwandi Riswandhi Ismail Rizky Fajar Prasetyo Roslinda Ibrahim Sarip Sarip Saripuddin Saripuddin SATRIYAS ILYAS Sipayung, Leonardo Davidsi Siti Dela Yanti Sri Andayaningsih Sri Fitri Sri Widodo Suardi Suardi Suarjana Suarjana Suarlin, Suarlin Suci Nar Vikasari, Suci Nar Supriani Supriani Sutoyo Sutoyo Suyono Suyono Syafni Defila Arinta Syafril Barus Syihabuddin Syihabuddin Teuku Daudsyah Teuku Fadhla Tito Harto Manik Tri Hidayati Wahyuni Suryaningtyas, Wahyuni Wawan Kurniawan Wisma Sanjuki Yohanis Rura Yosse Oulia Arsyath Yusniar Yusniar Zahrul Fuadi Zifana, Mahardhika Zulfikar Zulfikar Zumi Nur Faiza