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All Journal PROSIDING SEMINAR NASIONAL Jurnal Ilmu Sosial dan Humaniora Journal of Indonesian Economy and Business Jurnal EMT KITA Journal on Education Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JURNAL LENTERA BISNIS Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Ilmiah Edunomika (JIE) Jurnal Informasi dan Teknologi Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Scientia International Journal of Business, Law, and Education Jurnal Ekonomi Indo-MathEdu Intellectuals Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Minfo Polgan (JMP) Journal Of Human And Education (JAHE) Jurnal Masyarakat Indonesia Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Sistim Informasi dan Teknologi Gemilang: Jurnal Manajemen dan Akuntansi Profit: Jurnal Manajemen, Bisnis dan Akuntansi International Journal of Economics and Management Research KENDALI: Economics and Social Humanities Jurnal Pengabdian West Science Jurnal Manajemen Riset Inovasi West Science Business and Management Jurnal Ekonomi Manajemen Akuntansi Jurnal Pengabdian Kepada Masyarakat Journal of Contemporary Administration and Management (ADMAN) Journal of Social Science and Business Studies Journal of Information System, Technology and Engineering Technology and Society Perspectives (TACIT) West Science Social and Humanities Studies Science Information System and Technology Jurnal Pengabdian Masyarakat dan Riset Pendidikan El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam West Science Nature and Technology Journal of Innovative and Creativity Management Studies and Business Journal Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Journal of Ekonomics, Finance, and Management Studies Prosiding SeNTIK STI&K Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Jurnal Ilmiah Manajemen Dan Kewirausahaan Proceeding of The International Conference on Management, Entrepreneurship, and Business International Journal of Economics and Management Research Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan Oikonomia : Journal of Management Economics and Accounting Jurnal Manajemen Strategis: Jurnal Mantra
Andriya Risdwiyanto
Universitas Proklamasi 45
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

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Bibliometric Assessment of Data-Driven Marketing Research Trends in the Last Two Decades Loso Judijanto; Adi Suroso; Andriya Risdwiyanto
West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i03.1278

Abstract

This study presents a bibliometric analysis of data-driven marketing research trends over the last two decades, with a focus on its intersection with innovation, decision-making, and related topics. Using VOSviewer for network visualization, we analyze co-authorship, keyword co-occurrence, publication frequency, and country collaboration to uncover key themes and research developments. The findings indicate a significant rise in data-driven marketing research, particularly from 2015 onwards, driven by advancements in big data, machine learning, and artificial intelligence. Co-authorship networks reveal strong interdisciplinary collaboration, while keyword co-occurrence maps highlight the growing role of innovation, decision-making, and machine learning in data-driven marketing. Additionally, country collaboration networks show the United States, China, the United Kingdom, and India as central contributors to global research. The keyword density heatmap emphasizes the increasing focus on data-driven innovation and product development. These insights offer valuable implications for academics and practitioners seeking to understand and apply data-driven marketing in a rapidly evolving digital landscape.
Badan Usaha Milik Desa (BUMDes) Binangun Pagerharjo sebagai Penggerak Ekonomi Desa dalam Peningkatan Pendapatan Asli Desa (PADes) Putriana Nurani; Nuralam Nuralam; Andriya Risdwiyanto
Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2024): Maret: Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i4.486

Abstract

This Community Service Activity (PkM) aims to improve the management system of the Binangun Pagerharjo Village-Owned Enterprise (BUMDes) in Pagerharjo Village, Samigaluh, Kulon Progo as well as an effort to increase Village Original Income (PADes). This activity includes training and mentoring that emphasizes the importance of understanding the needs and challenges faced by BUMDes and the surrounding community, The results of the PkM carried out show that the management of BUMDes Binangun Pagerharjo is still simple but has plans for future improvements. BUMDes can be an example for other BUMdes. In terms of innovation and development, BUMDes can be a source of village income. The management and strategies offered as a result of PkM are more about BUMDes management, namely operational systems and marketing digitalization, to strengthen the management system for BUMDes Binangun Pagerharjo.
PERAN DIGITAL MARKETING DAN BRAND IMAGE TERHADAP MINAT BELI PRODUK KECANTIKAN YANG DIMEDIASI OLEH CUSTOMER TRUST Theresia Chrisna Putri; Andriya Risdwiyanto
Prosiding Seminar SeNTIK Vol. 7 No. 1 (2023): Prosiding SeNTIK 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Saat ini, masyarakat di Indonesia berada dalam era digital yang semakin canggih. Kemajuan teknologi telah membuat banyak perbedaan antara masa lalu dan masa kini. Salah satu hal penting yang menjadi dampak era digital adalah pemanfaatan kegiatan pemasaran produk melalui digital marketing. Perusahaan mulai memanfaatkan dan memberdayakan sumber daya yang dimiliki melalui jaringan online dalam proses pemasaran produknya. Selain itu, faktor lain yang turut andil dalam keputusan pembelian konsumen adalah brand image dan customer trust. Banyak perusahaan yang masih belum mengoptimalkan potensi digital marketing dengan baik, karena berbagai keterbatasan yang mereka hadapi. Penelitian ini bertujuan untuk membuktikan pengaruh digital marketing dan brand image terhadap minat beli dengan customer trust sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei untuk mengumpulkan data primer melalui pengiriman kuesioner dengan Google form. Populasi penelitian ini adalah pengguna produk kecantikan Scarlett Whitening. Pengambilan sampel dalam penelitian ini menggunakan teknik purposive sampling, sedangkan jumlah sampel yang digunakan sebanyak 111 responden. Temuan dalam penelitian ini menunjukkan bahwa digital marketing dan brand image berpengaruh secara signifikan terhadap minat beli konsumen pada produk kecantikan apabila dimediasi oleh customer trust.
Optimalisasi Digital Competence sebagai Strategi Adaptasi Dinamis Wirausahawan dalam Menghadapi Disrupsi Pasar di Era Digital Ausat, Abu Muna Almaududi; Suparwata, Dewa Oka; Risdwiyanto, Andriya
Jurnal Minfo Polgan Vol. 14 No. 1 (2025): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v14i1.14674

Abstract

Perkembangan teknologi digital telah menciptakan disrupsi pasar yang menuntut wirausahawan untuk memiliki kemampuan adaptasi yang tinggi agar bisnis mereka tetap kompetitif. Optimalisasi digital competence menjadi strategi kunci dalam menghadapi perubahan ini, mencakup literasi informasi, komunikasi digital, pemanfaatan teknologi dalam operasional bisnis, serta keamanan siber. Penelitian ini merupakan tinjauan pustaka dengan pendekatan kualitatif dan analisis deskriptif, yang mengkaji berbagai literatur dari Google Scholar dan sumber kredibel lainnya dalam rentang tahun 2015–2024. Dari 50 artikel awal, 22 artikel dipilih berdasarkan relevansi dan kualitasnya. Hasil penelitian menunjukkan bahwa wirausahawan yang mengoptimalkan digital competence mampu meningkatkan efisiensi operasional, memperluas pasar, serta menciptakan inovasi bisnis yang berkelanjutan. Studi kasus dari Mangkokku, Buttonscarves, dan Sayurbox membuktikan bahwa pemanfaatan teknologi digital dalam pemasaran, manajemen pelanggan, dan rantai pasok dapat meningkatkan daya saing bisnis. Namun, masih banyak wirausahawan yang menghadapi kendala seperti keterbatasan akses terhadap pelatihan digital dan resistensi terhadap perubahan teknologi. Oleh karena itu, kolaborasi antara pemerintah, akademisi, dan industri diperlukan untuk menyediakan pelatihan serta dukungan kebijakan guna meningkatkan kesiapan digital wirausahawan. Implikasi penelitian ini menunjukkan bahwa peningkatan digital competence bukan hanya menjadi kebutuhan individu wirausahawan, tetapi juga faktor strategis dalam mendukung pertumbuhan ekonomi digital yang lebih inklusif dan berkelanjutan.
Urgensi Pemasaran Digital bagi Pelaku UMKM di Wilayah Kabupaten Sleman Provinsi DIY Risdwiyanto, Andriya; Wijono, Djoko; Kusumawati, Diana Anggraini; Hertini, Etty Sri; Nurani, Putri Ana
Jurnal Masyarakat Indonesia (Jumas) Vol. 4 No. 02 (2025): Jurnal Masyarakat Indonesia (Jumas)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jumas.v4i02.237

Abstract

This community service is carried out for MSME actors in Sleman Regency in the Province of DIY. The theme of this community service is the urgency of digital marketing for MSME actors in the Sleman Regency area of ​​the Province of DIY. MSMEs as a crucial business and making a major contribution to job creation, require knowledge and digital marketing skills that still need to be improved. So that in the future MSME actors in Sleman Regency will be able to improve their abilities or add skills to take full advantage of digital marketing. The service method is carried out in two ways, namely the lecture method and training. The results of this service activity are expected to improve the abilities or skills of MSME actors in Sleman Regency with the hope that after the service activity they will be able to improve their abilities or add skills to take full advantage of the urgency of digital marketing.
ANALYSIS OF THE INFLUENCE OF DIGITAL MARKETING AND RISK PERCEPTION ON CUSTOMER DECISIONS IN USING SHARIA BANKING MOBILE APPLICATION Frans Sudirjo; Tanti Widia Nurdiani; Joko Ariawan; Ghalib Suprianto; Andriya Risdwiyanto
Jurnal Scientia Vol. 12 No. 04 (2023): Education, Sosial science and Planning technique, 2023, Edition September-Nov
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Mobile banking is a digital service product provided by banks to facilitate daily transactions. In Indonesia, there is sharia-based mobile banking. However, there are still many customers who have not utilized digital mobile banking services. This is partly influenced by digital marketing promotions that have not been optimal. Not only that, the increasing risk of cybercrime makes customers have a negative perception of the use of mobile banking and prefer to use an automatic teller machine. The study seeks to determine whether risk perception and digital marketing have an impact on consumers' decisions to utilize mobile banking. This study employed a quantitative methodology and gathered data from a sample of 100 participants. The normality test, multicollinearity test, heteroscedasticity test, and hypothesis test (t test, f test, and R2 test) are the data analysis procedures employed. The study's findings demonstrate a favorable relationship between perceived risk and digital marketing's ability to influence consumer choices. The results of the test for coefficient of determination yielded an R2 value of 0.75, or 75%. Customers' decisions to utilize mobile banking are influenced by digital marketing outcomes and risk perception, while the remaining percentage is explained by factors other than the independent variables employed in the study.
Peningkatan Seal Online Player Loyalty: Peran Experiental Value, Promosi, dan Player Satisfaction (Seal Online Gladius) Bayu Adhi Nugroho; Andriya Risdwiyanto
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 1 No. 1 (2024): Juni : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v1i1.26

Abstract

Information technology (IT) plays an important role in supporting various aspects of modern life and industry. This research used quantitative methods with purposive sampling technique for sampling. Respondents were taken from members of the Seal Online Gladius community in an application called Discord totaling 298 members with a sample of 58 respondents. The research results showed that the contribution of the independent variable influence to the dependent variable was 13.8%, while partially the experiential value and the promotion did not have a significant effect on players’ loyalty. However, the player satisfaction has a significant effect on their loyalty.
Pengembangan Pariwisata Ekonomi Kreatif Terpadu Untuk Meningkatkan Daya Saing Daerah : Penelitian Arum Rakhmasari Octivaningsih; Muhammad Sabir; Nurjanna Ladjin; Asminar Mokodongan; Andriya Risdwiyanto
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2883

Abstract

The development of integrated creative economy tourism is a crucial need for regions to increase their competitiveness. Activities are implemented through preparation and planning, surveys and data collection, program implementation, monitoring and evaluation, and dissemination and sustainability. The results of these activities indicate that creative economy-based tourism development has significant potential to drive regional economic growth and increase regional competitiveness, through the utilization of local culture, traditional wisdom, and unique natural potential. The creative economy strengthens the tourism sector through innovative local products, thereby expanding markets and strengthening cultural identity. The implementation of creative tourism creates interactive experiences for tourists while opening up spaces for local creativity. Digital transformation is also key to modern and efficient destination promotion and management, in line with global trends in technology-based tourism. Thus, the development of integrated creative economy tourism can be a sustainable strategy to strengthen regional competitiveness in the era of globalization.
Sustainable Digital Marketing Strategy for Long-Term Growth of MSMEs Risdwiyanto, Andriya; Sulaeman, Moh. Muklis; Rachman, Andy
ADMAN: Journal of Contemporary Administration and Management Vol 1 No 3 (2023): December 2023
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v1i3.70

Abstract

In recent years, the advancement of digital technology has brought fundamental changes in consumer behavior regarding information seeking, product comparison, and purchasing. Small and Medium Enterprises (MSMEs) need to adapt to these trends to remain competitive and thrive. This research aims to examine sustainable digital marketing strategies for the long-term growth of MSMEs. The approach involves a qualitative analysis of literature, intending to obtain a comprehensive understanding of the subject from 2018 to 2023. The study's findings indicate that, in the face of increasingly fierce competition in the digital era, MSMEs must adopt sustainable digital marketing strategies to ensure the long-term growth of their businesses. Market and audience understanding, continuity in branding, SEO optimization, social media utilization, content marketing, data analysis, email marketing, and investment in learning and innovation are key elements in achieving these goals.
Social Media Marketing And Customer Satisfaction Almansyah Rundu Wonua; Rina Sovianti; Andriya Risdwiyanto; I Nyoman Tri Sutaguna; Arief Yanto Rukmana
Jurnal Manajemen Riset Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v1i4.1817

Abstract

Researcher This employs a scientific method. A case study at the Upnormal shop in Jatinangor, Sumedang Regency, served as the design for this project. This study intends to ascertain the impact of online delivery services and social media marketing on consumer satisfaction. The study was carried out between April and July 2023. The Upnormal Shop in Jatinangor, Sumedang Regency, which houses a number of MSMEs, particularly in the food sector, was chosen as the study's venue. Consumers who buy food in Jatinangor, Sumedang Regency, make up the study's population.
Co-Authors Abd Halim Abror Abror Ade Onny Siagian Adi Suroso Afridhianika, Annisa Nugraheni AGUS DWI SANTOSO Agustina, Wiwit Almansyah Rundu Wonua Alvionita Paru, Maria Ambarwati, Retnoning Andreas Recki P. Andry Mochamad Ramdan Andy Rachman Anggoro Dwi Cahyo Ardiyanto Maksimilianus Gai Arief Yanto Rukmana Arief, Zaenal Arif Saefudin Artino, Adi Arum Rakhmasari Octivaningsih Asmah Sinuraya Asminar Mokodongan Asri Ady Bakri Aswadi, Dana Ausat, Abu Muna Almaududi Bagus Hari Sugiharto Bambang Arianto Bambang Irjanto Bambang Sugeng Dwiyanto Bambang Sugeng Dwiyanto Bambang Sugeng Dwiyanto Basu Swastha Dharmmesta Bayu Adhi Nugroho Bekti Setiadi Bekti Utomo Bilgies, Ana Fitriyatul Christ Windreis Citra Arta, Deddy Novie Devi Andriyani Devi Yuliantina Dewa Oka Suparwata Dewi Endah Fajariana, Dewi Endah Diah Fatma Sjoraida Dita Kusuma Sari Djoko Wijono Djoko Wijono Djoko Wijono, Djoko Dwi Dersmi Selan Effendy, Femmy Eki Candra Elan Rusnendar Erminati Pancaningrum Etty Sri Hertini Etty Sri Hertini Etty Sri Hertini Eva Yuniarti Utami Firdaus Yuni Dharta Frans Sudirjo Frans Sudirjo G. Gunawan Gatot Wijayanto Geofakta Razali Ghalib Suprianto Ghalib Suprianto Gusti Noorlitaria Achmad Hadi, Anto J. Hadiansyah Ma’sum Hanata, Reza Yonatan Hendri Khuan Henny Dwijayani Herlandi Putra, Irsan Hertini, Etty Sri Hikmah Widi, Riantin Hizbul Khootimah Azzaakiyyah I Ketut Suada I Nyoman Tri Sutaguna I Putu Agus Dharma Hita Ibrahim, Mozart Malik Ilham Arief Ilvano Iswandi Inaya Sundari Rahmawati Irjanto, Bambang Itot Bian Raharjo Jamaluddin Majid Jeffriansyah Dwi Sahputra Amory Jemadi Jemadi Jemadi Jemadi Jemadi Jemadi Jemadi, Jemadi Johni Eka Putra Joko Ariawan Judianto, Loso Judijanto, Loso Karnoto . Khuan, Hendri Kiki Farida Ferine Kraugusteeliana Kraugusteeliana Kushariyadi Kusnadi, Iwan Henri Kusnanto Darmawan Kusumawati, Diana Anggraini Laili Savitri Noor Lena Ellitan Leo Nardo Setia Budi Djojo Loso Judijanto Lova, Anggil Nopra Luckhy Natalia Anastasye Lotte M. Rafid Malik, Mirza A. Median Wilestari Melvin Krisdiana Djami Rane Metris, Diksi Moh Gifari Sono Muammar Revnu Ohara Muh. Arfah Muhamad Risal Tawil Muhammad Ade Kurnia Harahap Muhammad Hazmi Muhammad Sabir Muhammad Yusuf MUHAMMAD YUSUF Muid, Wilson Musran Munizu Mustafa, Fahrina Nada Novia Deswira Naufal Haidar Ahmada Nazaruddin Ahmad Ninggar Agustina Cindya Putri Nita Dwi Setiawati Nuraini, Luthfi Nuralam Syamsuddin Nurani, Putri Ana Nurjanna Ladjin Nurlaili Rahmi Parandy, La Mema Perengki Susanto Pilifus Junianto Putra, Okta Eka Putriana Nurani Radityo Suksmaneng Daru Rahma, Filasti Rani Eka Arini Retno Sawitri Wulandari Riesna Apramilda Rina Sovianti Ristanti Akseptori Rival Pahrijal Riyanti, Apriani Rizky Maulana Fadillah Rochimah Imawati Saberina, Sabilla Saktya Ganes Saputra Samuel Alfonso Sugiyanto Saputro, Pramuditha Nanda Sari, Marta Widian Saripermanik Budayanti Setiadi, Bekti Setyoko, Ahmad Rodli Sidjabat, Sonya Siska Hadiyanti Sivy Sondari Gadzali Sri Wahyuning Sri Wahyuning Sulaeman, Moh. Muklis Suroso, Adi Suryanti Susatyo Handoko Tanti Widia Nurdiani Tanti Widia Nurdiani Tanti Widia Nurdiani Theresia Chrisna Putri Tyahya Whisnu Hendratni Utami, Eva Yuniarti Utomo, Jepri Violin, Vivid Wahyuni Sri Astutik Widyastuti Widyastuti Widyastuti Widyastuti Wijono Yayat Suharyat Yeni Yogi Nurfauzi Yosef Tonce Yuli Kurniyati Yuliani Istiqomah Yunita, Nabila Rama