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All Journal PROSIDING SEMINAR NASIONAL Jurnal Ilmu Sosial dan Humaniora Journal of Indonesian Economy and Business Jurnal EMT KITA Journal on Education Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JURNAL LENTERA BISNIS Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Ilmiah Edunomika (JIE) Jurnal Informasi dan Teknologi Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Scientia International Journal of Business, Law, and Education Jurnal Ekonomi Indo-MathEdu Intellectuals Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Minfo Polgan (JMP) Journal Of Human And Education (JAHE) Jurnal Masyarakat Indonesia Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Sistim Informasi dan Teknologi Gemilang: Jurnal Manajemen dan Akuntansi Profit: Jurnal Manajemen, Bisnis dan Akuntansi International Journal of Economics and Management Research KENDALI: Economics and Social Humanities Jurnal Pengabdian West Science Jurnal Manajemen Riset Inovasi West Science Business and Management Jurnal Ekonomi Manajemen Akuntansi Jurnal Pengabdian Kepada Masyarakat Journal of Contemporary Administration and Management (ADMAN) Journal of Social Science and Business Studies Journal of Information System, Technology and Engineering Technology and Society Perspectives (TACIT) West Science Social and Humanities Studies Science Information System and Technology Jurnal Pengabdian Masyarakat dan Riset Pendidikan El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam West Science Nature and Technology Journal of Innovative and Creativity Management Studies and Business Journal Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Journal of Ekonomics, Finance, and Management Studies Prosiding SeNTIK STI&K Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Jurnal Ilmiah Manajemen Dan Kewirausahaan Proceeding of The International Conference on Management, Entrepreneurship, and Business International Journal of Economics and Management Research Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan Oikonomia : Journal of Management Economics and Accounting Jurnal Manajemen Strategis: Jurnal Mantra
Andriya Risdwiyanto
Universitas Proklamasi 45
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

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Strategi Pemasaran Viral dalam Meningkatkan Awareness Merek di Media Sosial Melvin Krisdiana Djami Rane; Muammar Revnu Ohara; Andriya Risdwiyanto; Andreas Recki P.; Yeni
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.7487

Abstract

The purpose of this study is to determine the effectiveness of viral marketing strategies in increasing brand awareness on social media. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that there are 6 elements of viral marketing that are used to increase effectiveness in increasing brand awareness, namely Providing valuable products or services, Providing easy transfer to others, Increasing, Exploiting common motivations and behaviors, Leveraging existing communication networks, and Leveraging other people's resources. In addition, viral marketing strategies have also proven effective in increasing brand awareness on social media. By utilizing relevant and creative content, the right timing in distributing content, the right audience, high interaction and engagement, and utilizing popular social media platforms such as Instagram, Facebook, TikTok, and YouTube, it can increase brand awareness, expand brand reach and encourage deeper engagement with the audience.
The Effects of Service Quality, Experience, Consumer Satisfaction, and Brand Switching Behavior (Case Study of Karadenta Care) M. Rafid; Andriya Risdwiyanto; Kraugusteeliana Kraugusteeliana; Geofakta Razali
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 3 No. 2 (2023): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v3i2.439

Abstract

Research at the Karadenta care clinicit aims to analyze the effect of service quality, consumer experience and variation-seeking behavior on brand switching. Consumer satisfaction is then used as mediation of consumer experience and service quality on brand switching. This study used a purposive sampling technique with a total of 82 respondents who were beauty clinic patients who had changed services from the previous beauty clinic and were currently using beauty treatments for 1 year at the current beauty clinic. Questionnaire data were processed using Partial Least Square (PLS) analysis with testing measurement model (outer) model and inner model with path coefficients. The results of the analysis show that service quality and customer experience have a significant effect on customer satisfaction. The variable of consumer satisfaction has a negative effect on variation seeking behavior and variation seeking behavior has a positive effect on brand switching, but consumer satisfaction has no effect on brand switching. The consumer satisfaction variable does not mediate service quality and consumer experience towards the switching of the Karadenta care brand.
COMPENSATION'S IMPACT ON EMPLOYEE ENGAGEMENT AND PERFORMANCE Kiki Farida Ferine; Andriya Risdwiyanto; Yogi Nurfauzi; Kraugusteeliana Kraugusteeliana
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 3 No. 2 (2023): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v3i2.442

Abstract

Employee performance is one of the determining factors in a company's performance. Compensation, job satisfaction, and employee engagement are all factors that can influence employee performance. A coffee shop is a popular type of business in recent years. The rise in coffee shops and domestic coffee consumption over the last three years demonstrates this. The purpose of this study is to examine the effect of compensation on employee engagement and how it affects employees who work in high-end coffee shops. This study employs quantitative methods for causality research. The sampling technique used was accidental sampling, with 89 respondents from Tanaka coffee shops in Bandung Regency. The Structural Equation Model was used for statistical analysis in this study (SEM). According to the study's findings, compensation has a significant and positive effect on employee engagement because a higher salary increases employee engagement. Employee engagement has a significant and positive effect on employee performance because the employee pays more attention to the company; their performance will improve. Payment, on the other hand, has no significant impact on employee performance because low pay does not cause employees to perform poorly. Managers of coffee shops must pay attention to employee compensation and welfare in order to increase employee engagement and performance. on the other hand, it has no significant impact on employee performance because low pay does not cause employees to perform poorly. Managers of coffee shops must pay attention to employee compensation and welfare in order to increase employee engagement and performance. on the other hand, it has no significant impact on employee performance because low pay does not cause employees to perform poorly. Managers of coffee shops must pay attention to employee compensation and welfare in order to increase employee engagement and performance.
PENGARUH DIGITAL MARKETING DAN BRAND AWARENESS PADA PRODUK KOSMETIK HALAL MELALUI APLIKASI TIKTOK TERHADAP MINAT BELI Khuan, Hendri; Mochamad Ramdan, Andry; Risdwiyanto, Andriya; Widyastuti, Widyastuti; Wahyuning, Sri
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10747

Abstract

Pesatnya perkembangan teknologi, dunia digital dan internet tentunya berdampak pada dunia bisnis. Trend pemasaran di dunia telah bergeser dari menggunakan cara konvensional (Offline) menjadi cara digital (Online). Di Indonesia, online shop sudah sangat menjamur dan berkembang pesat. Penelitian ini menggunakan pendekatan kuantitatif yang memiliki tujuan untuk mengetahui pengaruh digital marketing dan brand awareness pada produk kosmetik halal melalui aplikasi tiktok terhadap minat beli. Populasi dan sampel dalam penelitian ini adalah pengguna masyarakat pengguna aplikasi Tiktok yang diperoleh dengan menggunakan teknik probability sampling: simple random yang berhasil diperoleh sebanyak 250 responden dalam penelitian ini. Dan tehnik analisis menggunakan SPSS. Hasil penelitian menunjukkan bahwa variabel digital marketing memberikan pengaruh terhadap minat beli masyarakat. Namun variable brand awareness tidak berpengaruh dalam penelitian ini. Kata Kunci: Digital Marketing, Brand Awareness, Minat Beli Kosmetik Halal
Industrial Revolution 4.0 and the Future of the Agricultural Sector: A Theoretical Study on Technological Adaptation and Its Impact on Farmers’ Welfare Hertini, Etty Sri; Risdwiyanto, Andriya
Technology and Society Perspectives (TACIT) Vol 3 No 3 (2025): November 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v3i3.303

Abstract

This study aims to theoretically examine the influence of the Fourth Industrial Revolution on the future of the agricultural sector, particularly in the context of technological adaptation and its impact on farmers’ welfare. Using a literature review method and a descriptive qualitative approach, this research analyzes various scholarly sources obtained from Google Scholar and credible websites such as the World Economic Forum between 1989 and 2025. Out of 50 articles initially identified, only 26 were selected after a rigorous screening process based on relevance and credibility. The analysis results indicate that the application of digital technologies such as the Internet of Things (IoT), big data analytics, and artificial intelligence (AI) has a significant impact on improving productivity, efficiency, and farmers’ welfare. Theories such as the Diffusion of Innovation, Technology Acceptance Model, and Sustainable Livelihood Framework are used to explain the process of technology adoption and its socio-economic effects on farmers’ lives. However, the study also reveals that challenges such as low digital literacy, limited infrastructure, and unequal access to technology remain major barriers to the implementation of Industry 4.0-based agriculture in Indonesia.
Pengaruh Kepercayaan Konsumen dan Harga Produk yang Dimediasi E-WOM terhadap Keputusan Pembelian di Platform Shopee Ninggar Agustina Cindya Putri; Siska Hadiyanti; Andriya Risdwiyanto; Sabilla Saberina
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 3 No. 3 (2024): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v3i3.5847

Abstract

This study explores the extent to which consumer trust and product price shape purchase decisions on the Shopee platform, with electronic word-of-mouth (e-WOM) functioning as an intervening factor. Employing a quantitative approach, the research involved a sample of 75 undergraduate students residing in boarding houses across the Special Region of Yogyakarta, all of whom are active Shopee users. Data were obtained through structured questionnaires and processed using Structural Equation Modeling (SEM) with the Partial Least Square (PLS) technique through SmartPLS version 4. The findings demonstrate that consumer trust and product price exert a significant and positive influence on purchase decisions, both in direct pathways and through the mediating role of e-WOM. This suggests that online reviews, shared experiences, and user-generated recommendations play a pivotal role in shaping consumers’ perceptions and motivating their final choices. The study emphasizes that trust in sellers, perceived price fairness, and the credibility of digital word-of-mouth collectively strengthen consumers’ confidence before making a purchase. These results offer meaningful implications for e-commerce platforms seeking to optimize customer engagement strategies, while also providing consumers with insights into factors that can guide more deliberate and informed buying decisions.
Green Entrepreneurial Marketing Orientation and Sustainable Performance in SMEs: A Systematic and Bibliometric Synthesis of Emerging Trends and Research Opportunities Lova, Anggil Nopra; Susanto, Perengki; Abror, Abror; Risdwiyanto, Andriya
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2523

Abstract

This study systematically examines the evolution and integration of the Entrepreneurial Marketing Orientation (EMO) concept into the Green Entrepreneurial Marketing Orientation (GEMO) framework, as well as its role in enhancing sustainable performance within the small and medium-sized enterprise (SME) sector. Employing a Systematic Literature Review (SLR) and bibliometric analysis using VOSviewer, this research maps the intellectual structure and emerging trends in GEMO studies during the 2020-2025 period. The findings reveal that GEMO represents an integrated capability rooted in Entrepreneurial Marketing Orientation, grounded in the Resource-Based View (RBV) and Dynamic Capabilities View (DCV) frameworks, where resilience and sustainability serve as the foundations of long-term competitive advantage. The integration of Green Entrepreneurial Orientation (GEO), Green Marketing Orientation (GMO), and Green Innovation (GI) creates an adaptive system that enhances organizational resilience against environmental, digital, and regulatory pressures. Furthermore, this study recommends the development of the Green Digital Entrepreneurial Marketing Orientation (GDEMO) concept to strengthen green innovation and organizational resilience in the era of Green Economy 5.0.
The Influence of Perceived Value, Trust, and Payment Convenience on Digital Purchase Satisfaction of Food Delivery Application Users Ibrahim, Mozart Malik; Risdwiyanto, Andriya; Violin, Vivid; Hanata, Reza Yonatan; Sidjabat, Sonya; Parandy, La Mema
Journal of Social Science and Business Studies Vol. 3 No. 4 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i4.210

Abstract

This research is aimed to primarily figure out the impact of perceived value, trust, and payment convenience on the satisfaction of digital purchases among users of food delivery apps in Indonesia. The soaring market for digitally ordered food also makes one wonder what are the factors that lead to consumers' satisfaction with their purchases in the digital era. Researchers applied a quantitative explanatory method and gathered data through a questionnaire that was completed by 200 respondents who are regularly using food delivery services. The sample selection was carried out through purposive sampling. Findings indicate that the three independent variables, perceived value, trust, and payment convenience, to have a positive and significant influence on digital purchase satisfaction. Moreover, this study adds to the theory of digital marketing literature and provides some practical ideas to food delivery companies on how they can enhance customer experience by offering more value, trust, and payment convenience.  
Pengaruh Kepercayaan Konsumen dan Harga Produk yang Dimediasi e-WOM terhadap Keputusan Pembelian di Platform Shopee Ninggar Agustina Cindya Putri; Siska Hadiyanti; Andriya Risdwiyanto; Sabilla Saberina
Jurnal Ekonomi Manajemen Akuntansi Vol. 31 No. 2 (2025): JURNAL EKONOMI MANAJEMEN AKUNTANSI
Publisher : sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59725/ema.v31i2.388

Abstract

This study aims to analyze the influence of consumer trust and product price, mediated by e-WOM (electronic word-of-mouth), on purchase decisions on the Shopee platform. A quantitative approach was used, with a sample of 75 undergraduate students living in boarding houses in the Special Region of Yogyakarta who shop on Shopee. Data were collected via questionnaires and analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with SmartPLS version 4. The results show that consumer trust and product price have a significant positive influence on purchase decisions, both directly and indirectly through e-WOM. This confirms the vital role of user reviews and recommendations in the decision-making process. The study provides strategic implications for e-commerce platforms and guidance for consumers. In addition, this study also provides guidance for consumers in considering factors that influence purchasing decisions on online platforms and educate them to be more careful in assessing available information before making a purchase. Overall, the results of this study underscore the important role of consumer trust, product price, and e-WOM in shaping purchasing decisions on e-commerce platforms.
STRATEGI PEMASARAN BERBASIS RELATIONSHIP MARKETING UNTUK MENINGKATKAN RETENSI PELANGGAN Risdwiyanto, Andriya; Arief, Zaenal; Artino, Adi; Nuraini, Luthfi; Afridhianika, Annisa Nugraheni
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2042

Abstract

This study aims to analyze the effectiveness of relationship marketing strategies in increasing customer retention. This research approach collects data through a literature review, which involves reading literature from various sources including books, articles, journals, and reports using qualitative and deductive approaches. The results of this study indicate that a relationship marketing-based marketing strategy emphasizes building long-term relationships between companies and customers as an effort to increase customer retention. The strategies implemented include personalized service, regular and consistent communication, providing loyalty programs, handling complaints quickly and with solutions, providing appreciation to loyal customers, and involving customers in product or service development. These strategies aim to increase customer satisfaction, trust, and emotional attachment to the company. The implementation of an integrated relationship marketing-based marketing strategy has been proven to play a significant role in strengthening customer loyalty and encouraging the sustainability of long-term business relationships.
Co-Authors Abd Halim Abror Abror Abu Muna Almaududi Ausat Ade Onny Siagian Adi Suroso Afridhianika, Annisa Nugraheni AGUS DWI SANTOSO Agustina, Wiwit Almansyah Rundu Wonua Alvionita Paru, Maria Ambarwati, Retnoning Andreas Recki P. Andry Mochamad Ramdan Andy Rachman Anggoro Dwi Cahyo Ardiyanto Maksimilianus Gai Arief Yanto Rukmana Arief, Zaenal Arif Saefudin Artino, Adi Arum Rakhmasari Octivaningsih Asmah Sinuraya Asminar Mokodongan Asri Ady Bakri Aswadi, Dana Bagus Hari Sugiharto Bambang Arianto Bambang Irjanto Bambang Sugeng Dwiyanto Bambang Sugeng Dwiyanto Bambang Sugeng Dwiyanto Basu Swastha Dharmmesta Bayu Adhi Nugroho Bekti Setiadi Bekti Utomo Bilgies, Ana Fitriyatul Christ Windreis Citra Arta, Deddy Novie Devi Andriyani Devi Yuliantina Dewa Oka Suparwata Dewi Endah Fajariana, Dewi Endah Diah Fatma Sjoraida Dita Kusuma Sari Djoko Wijono Djoko Wijono Djoko Wijono, Djoko Dwi Dersmi Selan Effendy, Femmy Eki Candra Elan Rusnendar Erminati Pancaningrum Etty Sri Hertini Etty Sri Hertini Etty Sri Hertini Eva Yuniarti Utami Firdaus Yuni Dharta Frans Sudirjo Frans Sudirjo G. Gunawan Gatot Wijayanto Geofakta Razali Ghalib Suprianto Ghalib Suprianto Gusti Noorlitaria Achmad Hadi, Anto J. Hadiansyah Ma’sum Hanata, Reza Yonatan Hendri Khuan Henny Dwijayani Herlandi Putra, Irsan Hertini, Etty Sri Hikmah Widi, Riantin Hizbul Khootimah Azzaakiyyah I Ketut Suada I Nyoman Tri Sutaguna I Putu Agus Dharma Hita Ibrahim, Mozart Malik Ilham Arief Ilvano Iswandi Inaya Sundari Rahmawati Irjanto, Bambang Itot Bian Raharjo Jamaluddin Majid Jeffriansyah Dwi Sahputra Amory Jemadi Jemadi Jemadi Jemadi Jemadi Jemadi Jemadi, Jemadi Johni Eka Putra Joko Ariawan Judianto, Loso Judijanto, Loso Karnoto . Khuan, Hendri Kiki Farida Ferine Kraugusteeliana Kraugusteeliana Kushariyadi Kusnadi, Iwan Henri Kusnanto Darmawan Kusumawati, Diana Anggraini Laili Savitri Noor Lena Ellitan Leo Nardo Setia Budi Djojo Loso Judijanto Lova, Anggil Nopra Luckhy Natalia Anastasye Lotte M. Rafid Malik, Mirza A. Median Wilestari Melvin Krisdiana Djami Rane Metris, Diksi Moh Gifari Sono Muammar Revnu Ohara Muh. Arfah Muhamad Risal Tawil Muhammad Ade Kurnia Harahap Muhammad Hazmi Muhammad Sabir Muhammad Yusuf MUHAMMAD YUSUF Muid, Wilson Musran Munizu Mustafa, Fahrina Nada Novia Deswira Naufal Haidar Ahmada Nazaruddin Ahmad Ninggar Agustina Cindya Putri Nita Dwi Setiawati Nuraini, Luthfi Nuralam Syamsuddin Nurani, Putri Ana Nurjanna Ladjin Nurlaili Rahmi Parandy, La Mema Perengki Susanto Pilifus Junianto Putra, Okta Eka Putriana Nurani Radityo Suksmaneng Daru Rahma, Filasti Rani Eka Arini Retno Sawitri Wulandari Riesna Apramilda Rina Sovianti Ristanti Akseptori Rival Pahrijal Riyanti, Apriani Rizky Maulana Fadillah Rochimah Imawati Saberina, Sabilla Saktya Ganes Saputra Samuel Alfonso Sugiyanto Saputro, Pramuditha Nanda Sari, Marta Widian Saripermanik Budayanti Setiadi, Bekti Setyoko, Ahmad Rodli Sidjabat, Sonya Siska Hadiyanti Sivy Sondari Gadzali Sri Wahyuning Sri Wahyuning Sulaeman, Moh. Muklis Suroso, Adi Suryanti Susatyo Handoko Tanti Widia Nurdiani Tanti Widia Nurdiani Tanti Widia Nurdiani Theresia Chrisna Putri Tyahya Whisnu Hendratni Utami, Eva Yuniarti Utomo, Jepri Violin, Vivid Wahyuni Sri Astutik Widyastuti Widyastuti Widyastuti Widyastuti Wijono Yayat Suharyat Yeni Yogi Nurfauzi Yosef Tonce Yuli Kurniyati Yuliani Istiqomah Yunita, Nabila Rama