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All Journal PROSIDING SEMINAR NASIONAL Jurnal Ilmu Sosial dan Humaniora Journal of Indonesian Economy and Business Jurnal EMT KITA Journal on Education Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Ilmiah Edunomika (JIE) Jurnal Informasi dan Teknologi Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Scientia Jurnal Ekonomi Indo-MathEdu Intellectuals Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Minfo Polgan (JMP) Journal Of Human And Education (JAHE) Jurnal Masyarakat Indonesia Jurnal Sistim Informasi dan Teknologi Gemilang: Jurnal Manajemen dan Akuntansi Profit: Jurnal Manajemen, Bisnis dan Akuntansi International Journal of Economics and Management Research KENDALI: Economics and Social Humanities Jurnal Pengabdian West Science Jurnal Manajemen Riset Inovasi West Science Business and Management Jurnal Pengabdian Kepada Masyarakat Journal of Contemporary Administration and Management (ADMAN) Technology and Society Perspectives (TACIT) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Jurnal Pengabdian Masyarakat dan Riset Pendidikan El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Innovative and Creativity Management Studies and Business Journal Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Journal of Ekonomics, Finance, and Management Studies Prosiding SeNTIK STI&K Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Jurnal Ilmiah Manajemen Dan Kewirausahaan Proceeding of The International Conference on Management, Entrepreneurship, and Business International Journal of Economics and Management Research
Andriya Risdwiyanto
Universitas Proklamasi 45
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Bibliometric Assessment of Data-Driven Marketing Research Trends in the Last Two Decades Judijanto, Loso; Suroso, Adi; Risdwiyanto, Andriya
West Science Business and Management Vol. 2 No. 03 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i03.1278

Abstract

This study presents a bibliometric analysis of data-driven marketing research trends over the last two decades, with a focus on its intersection with innovation, decision-making, and related topics. Using VOSviewer for network visualization, we analyze co-authorship, keyword co-occurrence, publication frequency, and country collaboration to uncover key themes and research developments. The findings indicate a significant rise in data-driven marketing research, particularly from 2015 onwards, driven by advancements in big data, machine learning, and artificial intelligence. Co-authorship networks reveal strong interdisciplinary collaboration, while keyword co-occurrence maps highlight the growing role of innovation, decision-making, and machine learning in data-driven marketing. Additionally, country collaboration networks show the United States, China, the United Kingdom, and India as central contributors to global research. The keyword density heatmap emphasizes the increasing focus on data-driven innovation and product development. These insights offer valuable implications for academics and practitioners seeking to understand and apply data-driven marketing in a rapidly evolving digital landscape.
The Influence of Community Support on the Sustainability of MSMEs in the Digital Era Metris, Diksi; Kraugusteeliana, Kraugusteeliana; Amory, Jeffriansyah Dwi Sahputra; Mustafa, Fahrina; Risdwiyanto, Andriya
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 1 No 1 (2024): January 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v1i1.102

Abstract

With the advancement of technology and internet penetration, the Micro, Small, and Medium Enterprises (MSMEs) sector has undergone significant changes. The digital era presents new opportunities and challenges for MSMEs, enabling them to leverage technology to enhance productivity, marketing, and market access. This research aims to contribute additional insights to the existing literature, focusing on the sustainability of MSMEs amidst the dynamics of the digital era. The study adopts a qualitative approach with an emphasis on literature review, drawing data from Google Scholar during the period 2009 to 2023. The findings indicate that community support plays a crucial role in maintaining the sustainability of Micro, Small, and Medium Enterprises (MSMEs) in the digital era. Awareness of the importance of local products, financial support through investment and crowdfunding, and social support in the form of promotion and active participation form a strong foundation for MSME growth. The strong bond between MSMEs and the community creates an environment in which MSMEs can develop and compete effectively in the dynamic digital market.
THE INFLUENCE OF EMOTIONAL MARKETING ON PURCHASE INTENTION WITH WORD OF MOUTH AS A MODERATING VARIABLE Alya Elita Sjioen; Hadiansyah Ma’sum; Eva Yuniarti Utami; Dewi Endah Fajariana; Andriya Risdwiyanto
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 2 (2024): February
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Backgrounds: Consumer purchasing decisions are something that a seller looks forward to because the more consumers who decide to buy, the healthier the company selling the product will be. There are several things that can influence purchasing decisions, including marketing emotions and word of mouth communication with good information. Objectives: Therefore, this research aims to analyze the influence of marketing emotions on purchasing decisions with word of mouth as a moderating variable. Methods: This research is quantitative research with an explanatory approach (Supriyanto, 2019). The data in this research was obtained through distributing online questionnaires to buyers from building partners spread throughout Indonesia consisting of 100 consumers and 200 producers. Such data can be called primary data (Farrell, 2016). These primary data were analyzed using the smart PLS 4.0 analysis tool. Results and Conclusions: Emotional Marketing variable can have a positive relationship direction and a significant influence on Purchasing Decisions due to the PV-value alues leads to positive and is below the significance level of 0.05, namely 0.039. Apart from that, the Word of Mouth variable can moderate the influence of the Emotional Marketing variable on Purchase Decision because the p-Values value is positive and is below the 0.05 significance level.
MARKETING STRATEGY FOR INCREASING SALES OF COOKING OIL SHOES IN BAROKAH TRADING BUSINESS I Nyoman Tri Sutaguna; Gusti Noorlitaria Achmad; Andriya Risdwiyanto; Muhammad Yusuf
International Journal of Economics and Management Research Vol. 2 No. 1 (2023): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i1.73

Abstract

In every line of business, strategy is important because it is a series of decisions and actions directed at achieving company goals. More than that, entrepreneurs need a marketing strategy for their business. This is very important because it is a fundamental tool planned to achieve company goals by developing a sustainable competitive advantage through the markets entered and marketing programs used to serve target markets. This research conducted in UD. Barokah which is located in Jatinangor, Sumedang Regency. The phenomenon that occurs is that the monthly target set by the company is not achieved even though several strategies have been implemented. The purpose of this research is to find out the right marketing strategy in increasing the number of sales and being able to survive in the face of competition in basic cooking oil at UD. Barokah, Sumedang District. This research is a field research with a descriptive qualitative approach. Data is obtained from shop owners, employees, and regular customers. Methods of data collection by observation, interviews, and documentation. The approach used in this study is the SWOT analysis approach, which is the systematic identification of various factors to formulate corporate strategy. Based on the results of the analysis of the SWOT diagram and SWOT matrix, it can be seen that Barokah Trading Business is in quadrant I (Aggressive Strategy) and on the SO strategy, where the company's strengths and opportunities are greater than its weaknesses and threats. The SO strategy is the most appropriate strategy for UD. Barokah , while other strategies can be used as alternative strategies for reference and consideration that can develop and increase sales of Barokah Business Trade products . In addition, the Barokah Trading Business can also combine the ST strategy, WO strategy and WT strategy as needed to maximize the marketing strategy implemented. where the strengths and opportunities of the company are greater than the weaknesses and threats. The SO strategy is the most appropriate strategy for UD. Barokah , while other strategies can be used as alternative strategies for reference and consideration that can develop and increase sales of Barokah Business Trade products . In addition, the Barokah Trading Business can also combine the ST strategy, WO strategy and WT strategy as needed to maximize the marketing strategy implemented. where the strengths and opportunities of the company are greater than the weaknesses and threats. The SO strategy is the most appropriate strategy for UD. Barokah , while other strategies can be used as alternative strategies for reference and consideration that can develop and increase sales of Barokah Business Trade products . In addition, the Barokah Trading Business can also combine the ST strategy, WO strategy and WT strategy as needed to maximize the marketing strategy implemented.
Strategi Pemasaran Viral dalam Meningkatkan Awareness Merek di Media Sosial Melvin Krisdiana Djami Rane; Muammar Revnu Ohara; Andriya Risdwiyanto; Andreas Recki P.; Yeni
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.7487

Abstract

The purpose of this study is to determine the effectiveness of viral marketing strategies in increasing brand awareness on social media. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that there are 6 elements of viral marketing that are used to increase effectiveness in increasing brand awareness, namely Providing valuable products or services, Providing easy transfer to others, Increasing, Exploiting common motivations and behaviors, Leveraging existing communication networks, and Leveraging other people's resources. In addition, viral marketing strategies have also proven effective in increasing brand awareness on social media. By utilizing relevant and creative content, the right timing in distributing content, the right audience, high interaction and engagement, and utilizing popular social media platforms such as Instagram, Facebook, TikTok, and YouTube, it can increase brand awareness, expand brand reach and encourage deeper engagement with the audience.
The Effects of Service Quality, Experience, Consumer Satisfaction, and Brand Switching Behavior (Case Study of Karadenta Care) M. Rafid; Andriya Risdwiyanto; Kraugusteeliana Kraugusteeliana; Geofakta Razali
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 3 No. 2 (2023): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v3i2.439

Abstract

Research at the Karadenta care clinicit aims to analyze the effect of service quality, consumer experience and variation-seeking behavior on brand switching. Consumer satisfaction is then used as mediation of consumer experience and service quality on brand switching. This study used a purposive sampling technique with a total of 82 respondents who were beauty clinic patients who had changed services from the previous beauty clinic and were currently using beauty treatments for 1 year at the current beauty clinic. Questionnaire data were processed using Partial Least Square (PLS) analysis with testing measurement model (outer) model and inner model with path coefficients. The results of the analysis show that service quality and customer experience have a significant effect on customer satisfaction. The variable of consumer satisfaction has a negative effect on variation seeking behavior and variation seeking behavior has a positive effect on brand switching, but consumer satisfaction has no effect on brand switching. The consumer satisfaction variable does not mediate service quality and consumer experience towards the switching of the Karadenta care brand.
COMPENSATION'S IMPACT ON EMPLOYEE ENGAGEMENT AND PERFORMANCE Kiki Farida Ferine; Andriya Risdwiyanto; Yogi Nurfauzi; Kraugusteeliana Kraugusteeliana
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 3 No. 2 (2023): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v3i2.442

Abstract

Employee performance is one of the determining factors in a company's performance. Compensation, job satisfaction, and employee engagement are all factors that can influence employee performance. A coffee shop is a popular type of business in recent years. The rise in coffee shops and domestic coffee consumption over the last three years demonstrates this. The purpose of this study is to examine the effect of compensation on employee engagement and how it affects employees who work in high-end coffee shops. This study employs quantitative methods for causality research. The sampling technique used was accidental sampling, with 89 respondents from Tanaka coffee shops in Bandung Regency. The Structural Equation Model was used for statistical analysis in this study (SEM). According to the study's findings, compensation has a significant and positive effect on employee engagement because a higher salary increases employee engagement. Employee engagement has a significant and positive effect on employee performance because the employee pays more attention to the company; their performance will improve. Payment, on the other hand, has no significant impact on employee performance because low pay does not cause employees to perform poorly. Managers of coffee shops must pay attention to employee compensation and welfare in order to increase employee engagement and performance. on the other hand, it has no significant impact on employee performance because low pay does not cause employees to perform poorly. Managers of coffee shops must pay attention to employee compensation and welfare in order to increase employee engagement and performance. on the other hand, it has no significant impact on employee performance because low pay does not cause employees to perform poorly. Managers of coffee shops must pay attention to employee compensation and welfare in order to increase employee engagement and performance.
PENGARUH DIGITAL MARKETING DAN BRAND AWARENESS PADA PRODUK KOSMETIK HALAL MELALUI APLIKASI TIKTOK TERHADAP MINAT BELI Khuan, Hendri; Mochamad Ramdan, Andry; Risdwiyanto, Andriya; Widyastuti, Widyastuti; Wahyuning, Sri
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10747

Abstract

Pesatnya perkembangan teknologi, dunia digital dan internet tentunya berdampak pada dunia bisnis. Trend pemasaran di dunia telah bergeser dari menggunakan cara konvensional (Offline) menjadi cara digital (Online). Di Indonesia, online shop sudah sangat menjamur dan berkembang pesat. Penelitian ini menggunakan pendekatan kuantitatif yang memiliki tujuan untuk mengetahui pengaruh digital marketing dan brand awareness pada produk kosmetik halal melalui aplikasi tiktok terhadap minat beli. Populasi dan sampel dalam penelitian ini adalah pengguna masyarakat pengguna aplikasi Tiktok yang diperoleh dengan menggunakan teknik probability sampling: simple random yang berhasil diperoleh sebanyak 250 responden dalam penelitian ini. Dan tehnik analisis menggunakan SPSS. Hasil penelitian menunjukkan bahwa variabel digital marketing memberikan pengaruh terhadap minat beli masyarakat. Namun variable brand awareness tidak berpengaruh dalam penelitian ini. Kata Kunci: Digital Marketing, Brand Awareness, Minat Beli Kosmetik Halal
Industrial Revolution 4.0 and the Future of the Agricultural Sector: A Theoretical Study on Technological Adaptation and Its Impact on Farmers’ Welfare Hertini, Etty Sri; Risdwiyanto, Andriya
Technology and Society Perspectives (TACIT) Vol 3 No 3 (2025): November 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v3i3.303

Abstract

This study aims to theoretically examine the influence of the Fourth Industrial Revolution on the future of the agricultural sector, particularly in the context of technological adaptation and its impact on farmers’ welfare. Using a literature review method and a descriptive qualitative approach, this research analyzes various scholarly sources obtained from Google Scholar and credible websites such as the World Economic Forum between 1989 and 2025. Out of 50 articles initially identified, only 26 were selected after a rigorous screening process based on relevance and credibility. The analysis results indicate that the application of digital technologies such as the Internet of Things (IoT), big data analytics, and artificial intelligence (AI) has a significant impact on improving productivity, efficiency, and farmers’ welfare. Theories such as the Diffusion of Innovation, Technology Acceptance Model, and Sustainable Livelihood Framework are used to explain the process of technology adoption and its socio-economic effects on farmers’ lives. However, the study also reveals that challenges such as low digital literacy, limited infrastructure, and unequal access to technology remain major barriers to the implementation of Industry 4.0-based agriculture in Indonesia.
Pengaruh Kepercayaan Konsumen dan Harga Produk yang Dimediasi E-WOM terhadap Keputusan Pembelian di Platform Shopee Ninggar Agustina Cindya Putri; Siska Hadiyanti; Andriya Risdwiyanto; Sabilla Saberina
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 3 No. 3 (2024): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v3i3.5847

Abstract

This study explores the extent to which consumer trust and product price shape purchase decisions on the Shopee platform, with electronic word-of-mouth (e-WOM) functioning as an intervening factor. Employing a quantitative approach, the research involved a sample of 75 undergraduate students residing in boarding houses across the Special Region of Yogyakarta, all of whom are active Shopee users. Data were obtained through structured questionnaires and processed using Structural Equation Modeling (SEM) with the Partial Least Square (PLS) technique through SmartPLS version 4. The findings demonstrate that consumer trust and product price exert a significant and positive influence on purchase decisions, both in direct pathways and through the mediating role of e-WOM. This suggests that online reviews, shared experiences, and user-generated recommendations play a pivotal role in shaping consumers’ perceptions and motivating their final choices. The study emphasizes that trust in sellers, perceived price fairness, and the credibility of digital word-of-mouth collectively strengthen consumers’ confidence before making a purchase. These results offer meaningful implications for e-commerce platforms seeking to optimize customer engagement strategies, while also providing consumers with insights into factors that can guide more deliberate and informed buying decisions.
Co-Authors Abd Halim Abu Muna Almaududi Ausat Adi Suroso Almansyah Rundu Wonua Alvionita Paru, Maria Ambarwati, Retnoning Andreas Recki P. Andreas Recki P. Andry Mochamad Ramdan Andy Rachman Anggoro Dwi Cahyo Ardiyanto Maksimilianus Gai Arief Yanto Rukmana Arief, Ilham Arum Rakhmasari Octivaningsih Asminar Mokodongan Asri Ady Bakri Ausat, Abu Muna Almaududi Bagus Hari Sugiharto Bambang Arianto Bambang Irjanto Bambang Sugeng Dwiyanto Bambang Sugeng Dwiyanto Bambang Sugeng Dwiyanto Basu Swastha Dharmmesta Bayu Adhi Nugroho Bekti Setiadi Bekti Utomo Bilgies, Ana Fitriyatul Citra Arta, Deddy Novie Dersmi Selan, Dwi Devi Andriyani Dewa Oka Suparwata Dewi Endah Fajariana, Dewi Endah Diah Fatma Sjoraida Dita Kusuma Sari Djoko Wijono Djoko Wijono Djoko Wijono, Djoko Effendy, Femmy Eki Candra Elan Rusnendar Erminati Pancaningrum Etty Sri Hertini Etty Sri Hertini Eva Yuniarti Utami Firdaus Yuni Dharta Frans Sudirjo Frans Sudirjo Geofakta Razali Ghalib Suprianto Ghalib Suprianto Gusti Noorlitaria Achmad Hadi, Anto J. Hadiansyah Ma’sum Hendri Khuan Henny Dwijayani Herlandi Putra, Irsan Hertini, Etty Sri Hikmah Widi, Riantin Hizbul Khootimah Azzaakiyyah I Ketut Suada I Nyoman Tri Sutaguna I Putu Agus Dharma Hita Ilham Arief Ilvano Iswandi Inaya Sundari Rahmawati Itot Bian Raharjo Jamaluddin Majid Jeffriansyah Dwi Sahputra Amory Jemadi Jemadi Jemadi Jemadi Jemadi Jemadi Jemadi, Jemadi Johni Eka Putra Joko Ariawan Judijanto, Loso Khuan, Hendri Kiki Farida Ferine Kraugusteeliana Kraugusteeliana Kusnanto Darmawan Kusumawati, Diana Anggraini Laili Savitri Noor Lena Ellitan Leo Nardo Setia Budi Djojo Loso Judijanto Luckhy Natalia Anastasye Lotte M. Rafid Median Wilestari Melvin Krisdiana Djami Rane Melvin Krisdiana Djami Rane Metris, Diksi Mochamad Ramdan, Andry Moh Gifari Sono Muammar Revnu Ohara Muammar Revnu Ohara Muh. Arfah Muhamad Risal Tawil Muhammad Ade Kurnia Harahap Muhammad Hazmi Muhammad Sabir MUHAMMAD YUSUF Muhammad Yusuf Mustafa, Fahrina Nada Novia Deswira Naufal Haidar Ahmada Nazaruddin Ahmad Ninggar Agustina Cindya Putri Nita Dwi Setiawati Nuralam Syamsuddin Nurani, Putri Ana Nurdiani, Tanti Widia Nurjanna Ladjin Nurlaili Rahmi Pilifus Junianto Putra, Okta Eka Putriana Nurani Retno Sawitri Wulandari Riesna Apramilda Rina Sovianti Riyanti, Apriani Rizky Maulana Fadillah Saberina, Sabilla Saktya Ganes Saputra Samuel Alfonso Sugiyanto Santoso, Agus Dwi Sari Mujiani Sari, Marta Widian Siska Hadiyanti Sivy Sondari Gadzali Sri Wahyuning Sri Wahyuning Sulaeman, Moh. Muklis Suroso, Adi Suryanti Sutrisno Sutrisno Tanti Widia Nurdiani Tanti Widia Nurdiani Theresia Chrisna Putri Tyahya Whisnu Hendratni Utami, Eva Yuniarti Utomo, Jepri Wahyuni Sri Astutik Widyastuti Widyastuti Widyastuti Widyastuti Yayat Suharyat Yeni Yeni Yogi Nurfauzi Yuli Kurniyati