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All Journal PROSIDING SEMINAR NASIONAL Jurnal Ilmu Sosial dan Humaniora Journal of Indonesian Economy and Business Jurnal EMT KITA Journal on Education Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Ilmiah Edunomika (JIE) Jurnal Informasi dan Teknologi Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Scientia Jurnal Ekonomi Indo-MathEdu Intellectuals Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Minfo Polgan (JMP) Journal Of Human And Education (JAHE) Jurnal Masyarakat Indonesia Jurnal Sistim Informasi dan Teknologi Gemilang: Jurnal Manajemen dan Akuntansi Profit: Jurnal Manajemen, Bisnis dan Akuntansi International Journal of Economics and Management Research KENDALI: Economics and Social Humanities Jurnal Pengabdian West Science Jurnal Manajemen Riset Inovasi West Science Business and Management Jurnal Pengabdian Kepada Masyarakat Journal of Contemporary Administration and Management (ADMAN) Technology and Society Perspectives (TACIT) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Jurnal Pengabdian Masyarakat dan Riset Pendidikan El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Innovative and Creativity Management Studies and Business Journal Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Journal of Ekonomics, Finance, and Management Studies Prosiding SeNTIK STI&K Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Jurnal Ilmiah Manajemen Dan Kewirausahaan Proceeding of The International Conference on Management, Entrepreneurship, and Business International Journal of Economics and Management Research
Andriya Risdwiyanto
Universitas Proklamasi 45
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Use of ChatGPT in Building Personalisation in Business Services Muhammad Ade Kurnia Harahap; Pilifus Junianto; Wahyuni Sri Astutik; Andriya Risdwiyanto; Abu Muna Almaududi Ausat
Jurnal Minfo Polgan Vol. 12 No. 1 (2023): Artikel Penelitian 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i1.12666

Abstract

In today's digital age, personalised customer service is becoming increasingly important for businesses to maintain and improve customer satisfaction. Personalisation in business services involves the ability to provide an experience tailored to each customer's unique needs, preferences and characteristics. This research aims to explore the use of ChatGPT in building personalised business services by overcoming existing challenges. The focus of this study is primarily qualitative. Methods for gathering data include paying close attention to detail while viewing and recording data, and then using analytical techniques such as data reduction, visualisation, and inference to draw conclusions. The study concluded that the use of ChatGPT in building personalised business services offers great potential to improve customer experience, operational efficiency and marketing outcomes. By leveraging ChatGPT's ability to interact in natural language, provide personalised recommendations, provide responsive customer support, and collect valuable data, businesses can create better customer experiences, build more personalised relationships, and improve their business success.
The Impact of Marketing Education Integration with Industry in Improving Student Career Readiness Andriya Risdwiyanto; Bambang Sugeng Dwiyanto; Jemadi Jemadi; Djoko Wijono; Etty Sri Hertini
Indo-MathEdu Intellectuals Journal Vol. 4 No. 2 (2023): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v4i2.232

Abstract

Education is one of the main pillars in the development of a country's human resources. The integration of education with industry is one of the crucial aspects to be considered. This study aims to explore and analyse the impact of marketing education integration with industry in improving students' career readiness. This research is a literature review that uses a qualitative method approach, which means it will analyse and interpret data by relying on information and text from various sources. The study results show that the integration of marketing education with industry has a significant positive impact in improving students' career readiness. These measures include practical skills development, soft skills enhancement, professional network building, and maintaining curriculum relevance to the dynamic world of work. The importance of this integration cannot be overlooked in the effort to prepare students to compete in the competitive marketing industry.
Analysis of the Influence of Product Quality, Brand Image and Country of Origin on Purchase Decision of Xiaomi Mobile Phone Products Frans Sudirjo; Henny Dwijayani; Ana Fitriyatul Bilgies; Andriya Risdwiyanto; Nurlaili Rahmi
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 5 (2023): Oktober 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i5.1485

Abstract

This study aims to determine how nation of origin, product quality, and brand image affect purchasing decisions. This study uses quantitative case study research techniques. Primary data were gathered for this study through questionnaires and incidental sampling methods. Multiple linear analysis utilizing the statistical product and service solutions (SPSS) 23 software was the data analysis method used in this investigation. The results of this study indicate that place of origin, product quality, and brand image all have a significant simultaneous and partial impact on buying decisions.
Digitalisasi dan Transformasi Bisnis: Perspektif Praktisi Muda UMKM tentang Perubahan Ekonomi Median Wilestari; Sari Mujiani; Bagus Hari Sugiharto; Sutrisno Sutrisno; Andriya Risdwiyanto
Jurnal Ilmu Sosial dan Humaniora Vol 12 No 2 (2023)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jish.v12i2.61216

Abstract

Pandemi COVID-19 telah berdampak besar pada berbagai aspek kehidupan masyarakat, termasuk ekonomi, yang sangat terpengaruh oleh krisis kesehatan masyarakat yang belum pernah terjadi sebelumnya. Akibatnya, banyak bisnis yang terpaksa tutup dan beralih ke platform digital untuk bertahan dari krisis dan berkembang dalam jangka panjang. Penelitian ini bertujuan untuk memahami faktor-faktor yang mendorong dan menghambat inovasi digital pada UMKM selama masa disrupsi ekonomi, khususnya dari sudut pandang wirausahawan muda di Kota Bekasi. Penelitian ini menggunakan pendekatan kualitatif untuk mendapatkan pemahaman yang rinci dan deskriptif tentang masalah tersebut. Peneliti melakukan wawancara mendalam dengan 30 wirausahawan di Kota Bekasi untuk mengeksplorasi dampak positif dan negatif dari pandemi terhadap inovasi wirausaha dalam bertransisi ke platform digital. Hasil penelitian menunjukkan bahwa faktor eksternal (kendala pasar dan permintaan) dan internal (pertumbuhan pribadi dan profesional) mendorong inovasi digital di UMKM selama dan setelah pandemi. Pandemi telah berdampak secara tidak proporsional pada UMKM karena mereka kekurangan sumber daya perusahaan besar dalam hal pembiayaan, manajemen, dan teknologi. Studi ini juga mengidentifikasi beberapa tantangan yang dihadapi para partisipan saat menjalankan bisnis online pascapandemi, seperti keterampilan yang dibutuhkan, kekhawatiran terkait pasar pada platform digital, dan kualitas internet. Temuan ini dapat digunakan untuk mengembangkan program yang mendukung wirausahawan selama masa gangguan ekonomi dan untuk membuat kebijakan dan strategi pemerintah untuk mempromosikan kewirausahaan digital, terutama di negara-negara berkembang pasca pandemi.
ANALYSIS OF THE INFLUENCE OF DIGITAL MARKETING AND RISK PERCEPTION ON CUSTOMER DECISIONS IN USING SHARIA BANKING MOBILE APPLICATION Frans Sudirjo; Tanti Widia Nurdiani; Joko Ariawan; Ghalib Suprianto; Andriya Risdwiyanto
Jurnal Scientia Vol. 12 No. 04 (2023): Education, Sosial science and Planning technique, 2023, Edition September-Nov
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i04.1951

Abstract

Mobile banking is a digital service product provided by banks to facilitate daily transactions. In Indonesia, there is sharia-based mobile banking. However, there are still many customers who have not utilized digital mobile banking services. This is partly influenced by digital marketing promotions that have not been optimal. Not only that, the increasing risk of cybercrime makes customers have a negative perception of the use of mobile banking and prefer to use an automatic teller machine. The study seeks to determine whether risk perception and digital marketing have an impact on consumers' decisions to utilize mobile banking. This study employed a quantitative methodology and gathered data from a sample of 100 participants. The normality test, multicollinearity test, heteroscedasticity test, and hypothesis test (t test, f test, and R2 test) are the data analysis procedures employed. The study's findings demonstrate a favorable relationship between perceived risk and digital marketing's ability to influence consumer choices. The results of the test for coefficient of determination yielded an R2 value of 0.75, or 75%. Customers' decisions to utilize mobile banking are influenced by digital marketing outcomes and risk perception, while the remaining percentage is explained by factors other than the independent variables employed in the study.
PENGARUH DIGITAL MARKETING DAN BRAND AWARENESS PADA PRODUK KOSMETIK HALAL MELALUI APLIKASI TIKTOK TERHADAP MINAT BELI Hendri Khuan; Andry Mochamad Ramdan; Andriya Risdwiyanto; Widyastuti Widyastuti; Sri Wahyuning
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10747

Abstract

Pesatnya perkembangan teknologi, dunia digital dan internet tentunya berdampak pada dunia bisnis. Trend pemasaran di dunia telah bergeser dari menggunakan cara konvensional (Offline) menjadi cara digital (Online). Di Indonesia, online shop sudah sangat menjamur dan berkembang pesat. Penelitian ini menggunakan pendekatan kuantitatif yang memiliki tujuan untuk mengetahui pengaruh digital marketing dan brand awareness pada produk kosmetik halal melalui aplikasi tiktok terhadap minat beli. Populasi dan sampel dalam penelitian ini adalah pengguna masyarakat pengguna aplikasi Tiktok yang diperoleh dengan menggunakan teknik probability sampling: simple random yang berhasil diperoleh sebanyak 250 responden dalam penelitian ini. Dan tehnik analisis menggunakan SPSS. Hasil penelitian menunjukkan bahwa variabel digital marketing memberikan pengaruh terhadap minat beli masyarakat. Namun variable brand awareness tidak berpengaruh dalam penelitian ini. Kata Kunci: Digital Marketing, Brand Awareness, Minat Beli Kosmetik Halal
Analisis Faktor-Faktor Yang Membentuk Tingkat Kesetiaan Pelanggan dalam Industri Jasa Kelistrikan di Daerah Istimewa Yogyakarta, Provinsi Jawa Barat, Jawa Tengah, dan Aceh Risdwiyanto, Andriya; Sjoraida, Diah Fatma; Ahmada, Naufal Haidar; Andriyani, Devi
Jurnal EMT KITA Vol 7 No 4 (2023): OCTOBER 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v7i4.1671

Abstract

This study investigates the factors that shape customer loyalty in the electricity service sector in Yogyakarta Special Region, West Java, Central Java, and Aceh provinces. The main objective is to analyze the influence of service quality, customer value, and company image on customer loyalty. This study was conducted among several electric service companies in the mentioned areas, with 150 respondents. The overall analysis results show that all research variables have a significant impact on the level of customer loyalty to products in the electrical service sector. This is supported by the Fcount value exceeding FTable at the 5% significance level. Additionally, the T-test results partially confirm that service, customer value, and company image significantly influence customer loyalty to electric service companies. Company image seems to be the most decisive factor in customer loyalty. Therefore, it is important for stakeholders in the electrical services sector in the region to maintain and improve their corporate image with the aim of building customer loyalty.
Analysis of Digital Consumption Patterns of Digital Wallet Transaction Users in Indonesian Big Cities Santoso, Agus Dwi; Wulandari, Retno Sawitri; Risdwiyanto, Andriya; Ahmad, Nazaruddin; Judijanto, Loso
Jurnal Sistim Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v5i4.316

Abstract

This research aims to analyze how consumption patterns and transaction utilization have changed for young people when using e-wallet transactions. The research conducted by the author used a qualitative approach. In this research, the samples obtained by researchers used a purposive sampling method with a sample size of 100. This research used data collection techniques, including interviews, documentation, and a literature study. The raw data has been collected using interview and documentation data collection techniques, which the author then processes and analyzes. Based on research results, it was found that urban youth have currently experienced evolution or changes in the essence of consumption patterns. Consumption, which is actually a common life phenomenon that will never be replaced, has begun to shift in essence from the motivation of consumption to survive and fulfill needs to consumption to satisfy desires and lifestyle. The presence of digital transactions is here to meet these changes in consumption patterns. In a way, both of them have a mutual influence between consumption patterns, which are increasing in purchasing primary and secondary goods, and the high use of e-wallets, which is proven by the high circulation of money from year to year.
Analysis of The Influence of E-Customer Satisfaction, E-Service Quality and Digital Sales Promotion on Customers Repurchase Intention Through Digital Wallet Shopeepay Yuni Dharta, Firdaus; Risdwiyanto, Andriya; Herlandi Putra, Irsan; Utami, Eva Yuniarti; Ambarwati, Retnoning
Jurnal Sistim Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jsisfotek.v5i4.335

Abstract

The purpose of this study is to determine whether e-service quality and sales promotion have an impact on e-customer satisfaction and repurchase intention. The precise sample size for this study is not available. However, it is comprised of residents of Indonesia's five biggest cities who have used the e-wallet app. Users of e-wallet applications who met the requirements of never using one and not utilizing the application for less than three months made up the study's sample. Purposeful sampling, a nonprobability sampling technique, was applied in this study. The study sample consisted of one hundred respondents in total. Papers, questionnaires, and a literature review gathered data for this study. This inquiry employed the path analysis method. Several inferences can be made in light of the study's findings and the following discussion, including the following: Sales promotions and online customer happiness are correlated. The caliber of e-services has some bearing on e-customer happiness. E-customer satisfaction is simultaneously influenced by sales marketing and the quality of service. Sales promotions have an impact on consumers' propensity to make further purchases. The caliber of the e-service partially influences repurchase intentions. E-customer satisfaction has some bearing on repurchase intentions. Repurchase intentions equally impact sales promotion, e-service quality, and e-customer satisfaction.
Analysis of The Influence of Digital Perceived Value, Digital Perceived Quality and Brand Image on Intention to Return Visits of Tourists in Indonesia Maksimilianus Gai, Ardiyanto; Majid, Jamaluddin; Risdwiyanto, Andriya; Alvionita Paru, Maria; Effendy, Femmy
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.507

Abstract

The purpose of this study is to examine how visitor satisfaction, which affects their intention to return to tourist destinations, is influenced by perceived quality, destination image, and perceived value. Researchers employed a conclusive research design in this study. The judgmental sampling approach is a non-probability sampling methodology that was employed by the researcher. 100 people made up the study's sample. The major data used in this study came from the responses to questionnaires that were distributed. In this study, structural equation modeling is employed. It is clear from the analysis's findings that travelers' perceptions of a destination's quality, value, contentment, and likelihood to return are significantly influenced by its image. Travelers' perceived quality, perceived value, level of satisfaction, and inclination to return are all positively correlated with the destination's image. Perceived quality also significantly positively affects satisfaction, perceived value, and inclination to return. Perceived value also significantly positively affects satisfaction and the desire to return. The inclination to return is significantly positively impacted by satisfaction as well. These findings suggest that in order to boost visitor happiness and loyalty toward tourism attractions, destination management must focus on and enhance destination image, service quality, and perceived value.
Co-Authors Abd Halim Abu Muna Almaududi Ausat Adi Suroso Almansyah Rundu Wonua Alvionita Paru, Maria Ambarwati, Retnoning Andreas Recki P. Andreas Recki P. Andry Mochamad Ramdan Andy Rachman Anggoro Dwi Cahyo Ardiyanto Maksimilianus Gai Arief Yanto Rukmana Arief, Ilham Arum Rakhmasari Octivaningsih Asminar Mokodongan Asri Ady Bakri Ausat, Abu Muna Almaududi Bagus Hari Sugiharto Bambang Arianto Bambang Irjanto Bambang Sugeng Dwiyanto Bambang Sugeng Dwiyanto Bambang Sugeng Dwiyanto Basu Swastha Dharmmesta Bayu Adhi Nugroho Bekti Setiadi Bekti Utomo Bilgies, Ana Fitriyatul Citra Arta, Deddy Novie Dersmi Selan, Dwi Devi Andriyani Dewa Oka Suparwata Dewi Endah Fajariana, Dewi Endah Diah Fatma Sjoraida Dita Kusuma Sari Djoko Wijono Djoko Wijono Djoko Wijono, Djoko Effendy, Femmy Eki Candra Elan Rusnendar Erminati Pancaningrum Etty Sri Hertini Etty Sri Hertini Eva Yuniarti Utami Firdaus Yuni Dharta Frans Sudirjo Frans Sudirjo Geofakta Razali Ghalib Suprianto Ghalib Suprianto Gusti Noorlitaria Achmad Hadi, Anto J. Hadiansyah Ma’sum Hendri Khuan Henny Dwijayani Herlandi Putra, Irsan Hertini, Etty Sri Hikmah Widi, Riantin Hizbul Khootimah Azzaakiyyah I Ketut Suada I Nyoman Tri Sutaguna I Putu Agus Dharma Hita Ilham Arief Ilvano Iswandi Inaya Sundari Rahmawati Itot Bian Raharjo Jamaluddin Majid Jeffriansyah Dwi Sahputra Amory Jemadi Jemadi Jemadi Jemadi Jemadi Jemadi Jemadi, Jemadi Johni Eka Putra Joko Ariawan Judijanto, Loso Khuan, Hendri Kiki Farida Ferine Kraugusteeliana Kraugusteeliana Kusnanto Darmawan Kusumawati, Diana Anggraini Laili Savitri Noor Lena Ellitan Leo Nardo Setia Budi Djojo Loso Judijanto Luckhy Natalia Anastasye Lotte M. Rafid Median Wilestari Melvin Krisdiana Djami Rane Melvin Krisdiana Djami Rane Metris, Diksi Mochamad Ramdan, Andry Moh Gifari Sono Muammar Revnu Ohara Muammar Revnu Ohara Muh. Arfah Muhamad Risal Tawil Muhammad Ade Kurnia Harahap Muhammad Hazmi Muhammad Sabir MUHAMMAD YUSUF Muhammad Yusuf Mustafa, Fahrina Nada Novia Deswira Naufal Haidar Ahmada Nazaruddin Ahmad Ninggar Agustina Cindya Putri Nita Dwi Setiawati Nuralam Syamsuddin Nurani, Putri Ana Nurdiani, Tanti Widia Nurjanna Ladjin Nurlaili Rahmi Pilifus Junianto Putra, Okta Eka Putriana Nurani Retno Sawitri Wulandari Riesna Apramilda Rina Sovianti Riyanti, Apriani Rizky Maulana Fadillah Saberina, Sabilla Saktya Ganes Saputra Samuel Alfonso Sugiyanto Santoso, Agus Dwi Sari Mujiani Sari, Marta Widian Siska Hadiyanti Sivy Sondari Gadzali Sri Wahyuning Sri Wahyuning Sulaeman, Moh. Muklis Suroso, Adi Suryanti Sutrisno Sutrisno Tanti Widia Nurdiani Tanti Widia Nurdiani Theresia Chrisna Putri Tyahya Whisnu Hendratni Utami, Eva Yuniarti Utomo, Jepri Wahyuni Sri Astutik Widyastuti Widyastuti Widyastuti Widyastuti Yayat Suharyat Yeni Yeni Yogi Nurfauzi Yuli Kurniyati