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All Journal Procuratio : Jurnal Ilmiah Manajemen Journal Of Management Science (JMAS) Jurnal Ilmiah Edunomika (JIE) Akubis: Jurnal Akuntansi dan Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Mabny : Journal of Sharia Management and Business juremi: jurnal riset ekonomi Implementasi Manajemen & Kewirausahaan Journal Of Business, Finance, and Economics (JBFE) EKONOMIKA45 Jurnal Manajemen Seminar Nasional Pengabdian Kepada Masyarakat Journal of Applied Management Research Bulletin of Management and Business CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Jurnal Manajemen Bisnis Kewirausahaan Gemilang: Jurnal Manajemen dan Akuntansi Optimal: Jurnal Ekonomi dan Manajemen Economics and Business Journal Jurnal Manajemen Paradoks : Jurnal Ilmu Ekonomi Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Manajemen Riset Inovasi Teknovokasi : Jurnal Pengabdian Masyarakat Jurnal Pendidikan Terapan Indonesian Journal Of Business And Entrepreneurship Research Seminar Nasional Hasil Penelitian LP2M UNM Jurnal Manajemen Dan Bisnis Ekonomi (JIMBE) Pinisi Journal of Entrepreneurship Review International Journal of Economics, Management and Accounting Ininnawa: Jurnal Pengabdian Masyarakat Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Journal of Vocational, Informatics and Computer Education Fundamental and Applied Management Journal Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Indonesian Journal of Enterprise Architecture Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Jurnal Bisnis dan Kewirausahaan Journal of Management and Innovation Entrepreneurship (JMIE) Ebisnis Manajemen Joong-Ki Journal of Innovative and Creativity Jurnal Sipakatau MAXIMAL Paramacitra : Jurnal Pengabdian Masyarakat Nusantara Economics and Entrepreneurships Journals Entrepreneurship, Management, and Business Research Journal Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat Inovasi Sosial: Jurnal Pengabdian Masyarakat Pemberdayaan Masyarakat: Jurnal Aksi Sosial Bersama : Jurnal Pengabdian Masyarakat IJHABS Joong-Ki PESHUM Malaqbiq : Jurnal Pengabdian kepada Masyarakat. META - JOURNAL International Journal of Economics and Management Research Lestari: Jurnal Pengabdian Kepada Masyarakat
Ilma Wulansari Hasdiansa
Fakultas Ekonomi Dan Bisnis, Program Studi Manajemen, Universitas Negeri Makassar
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Journal : EKONOMIKA45

 1 
Pengaruh Kualitas Produk, Persepsi Harga dan Promosi Terhadap Niat Beli Sepatu Lari Lokal di Kota Makassar Sitti Hasbiah; Ilma Wulansari Hasdiansa
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 2 (2025): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i2.4437

Abstract

This study aims to analyze the effect of product quality, price perception, and promotion on purchase intention of local running shoes in Makassar City. The research method used is a quantitative approach with an associative research type. Data were obtained by distributing questionnaires to 100 respondents who are active consumers of local brand running shoes such as Ortuseight, Eagle, League, and Spotec. The sampling technique used purposive sampling. Data analysis was carried out using multiple linear regression with the help of SPSS version 22 software. The results of the study showed that simultaneously the three independent variables, namely product quality, price perception, and promotion, had a significant effect on purchase intention. Partially, each variable also showed a significant effect. The coefficient of determination (Adjusted R Square) of 71.5% indicates that the model is able to explain variations in purchase intention substantially. This study provides strategic implications for local running shoe manufacturers in increasing competitiveness through improving quality, adjusting prices, and optimizing promotions.
Co-Authors Abadi, Rahmat Riwayat Adam Ramadhan Adio, Matthew Olufemi Agung Widhi Kurniawan Ahmad Farhan, Ahmad Akmal Hidayat Akmar Akilah Kautsar Al Maududi Bahmar Alim Bahri Andhani, Rima Andi Anggi Kemalasari Andi Ardiansyah Sonda Andi Muhammad Irfan Andi Mustika Amin Andi Nailah Quin Azisah Alisyahbana Andika Isma Annajmi Rauf Annisa Nur Awalia Anwar Anwar Anwar Anwar Anwar Ramli Anwar Ramli Arifiansyah, Rully Arvina Nabila Ardhana Ashabul Kahfi Ashabul Kahfi, Ashabul Aslam, Annisa Paramaswary Azis, Fajriani Azisah Alisyahbana, Andi Nailah Quin Basir, Badirun Basri Bado Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Chalid Imran Musa Deddy Ibrahim Rauf Deswalantri Deswalantri Elsafitri Elsafitri Eva Yuniarti Utami Eva Yuniarti Utami Fachry Abda El Rahman Fahira Kamilia Salsabila Fajriani Azis Faslul Rahman Haeruddin , Muhammad Ilham Wardhana Haeruddin, M. Ilham Wardhana Haeruddin, Muh. Ilham Wardhana Hajar Dewantara Hardiyanti, Andi Aryani Hasbiah, Siti Hasbiah, Sitti Hery Purnomo Hety Budiyanti Ika Wahyu Pratiwi Ilham Alfian Ramadhan Ramelan Indah Wati Indah Wati Irwandi Irwandi Irwandi Isma Azis Riu Johnson, Nur Atifah Septira Kasim, Amalia M. Ikhwan Maulana Haeruddin M. Miftach Fakhri M.Ilham Wardhana Haeruddin Maizul Rahmizal Malik, A. Jihan Rahmadani Marnoto Mu'min, Halek Mubin, Muh. Ibnu Muh. Ibnu Mubin Muh. Yusuf Kholiq M Muhammad Fadel Dinero Muhammad Isbar Pratama Muhammad Muhajirin Chinsa Muhammad Rakib Muhammad Zuhdi Muhammad Zuhdi Muhlis Muhlis Musa, Muhammad Ichwan Mustafa, Muh. Yushar Mutmainna, Nur Novarianti Novarianti Nulthazam Sarah NUR ALAMSYAH Nur Andini Sudirman Nur Fadilah Ayu Sandira Nur Fitri Nurdin Nurdin Nurdin Nurhaedah Nurhaedah Nurhaedah Nurman Nurman Nurman Nurul Aszizah Adelia Putri Nur Nurul Fadilah Aswar Petrus Jacob Pattiasina Pratiwi, Ika Wahyu Putra, Muh Al Fatah Arief Putri Ramadhani, Putri Putri, Annisa Mawaddah Arief Raudhatul S. Firzanah Rauf, Deddy Ibrahim Regina Regina Regina Rezky Amalia Hamka Rezky Amalia Hamka Riyanti, Apriani Ruma, Zainal Ryketeng, Masdar Sah, Nurul Alfadiza Siska Handayani Siti Auliyani Saleh Siti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Soemarno Hidayatullah. S Soemarno Hidayatullah. S Sopi St Halija Sulpiani Sumarsih . . Swastika, Alya Syahrul, Khaidir Sya’rani, Ridwan Taslim Dangga Tawe, Amiruddin Tenri Sayu Puspitaningsih Dipoatmodjo Ukie Tukinah, Ukie Winria Putri Intia Zainal Ruma Zainal Ruma