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All Journal Procuratio : Jurnal Ilmiah Manajemen Journal Of Management Science (JMAS) Jurnal Ilmiah Edunomika (JIE) Akubis: Jurnal Akuntansi dan Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Mabny : Journal of Sharia Management and Business juremi: jurnal riset ekonomi Implementasi Manajemen & Kewirausahaan Journal Of Business, Finance, and Economics (JBFE) EKONOMIKA45 Jurnal Manajemen Seminar Nasional Pengabdian Kepada Masyarakat Journal of Applied Management Research Bulletin of Management and Business CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Manajemen Bisnis Kewirausahaan Gemilang: Jurnal Manajemen dan Akuntansi Economics and Business Journal Jurnal Manajemen Paradoks : Jurnal Ilmu Ekonomi Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Manajemen Riset Inovasi Teknovokasi : Jurnal Pengabdian Masyarakat Jurnal Pendidikan Terapan Seminar Nasional Hasil Penelitian LP2M UNM Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen Sammajiva: Jurnal Penelitian Bisnis dan Manajemen (JIMBE) International Journal of Economics, Management and Accounting Ininnawa: Jurnal Pengabdian Masyarakat Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Jurnal Bisnis dan Kewirausahaan Journal of Management and Innovation Entrepreneurship (JMIE) Ebisnis Manajemen Joong-Ki Journal of Innovative and Creativity MAXIMAL Paramacitra : Jurnal Pengabdian Masyarakat Nusantara Economics and Entrepreneurships Journals Entrepreneurship, Management, and Business Research Journal Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat Inovasi Sosial: Jurnal Pengabdian Masyarakat Pemberdayaan Masyarakat: Jurnal Aksi Sosial Bersama : Jurnal Pengabdian Masyarakat IJHABS Joong-Ki PESHUM Malaqbiq : Jurnal Pengabdian kepada Masyarakat. International Journal of Education Management and Religion META - JOURNAL International Journal of Economics and Management Research Lestari: Jurnal Pengabdian Kepada Masyarakat Jurnal Sipakatau Journal of Vocational, Informatics and Computer Education Fundamental and Applied Management Journal Indonesian Journal of Business and Entrepreneurship Research Pinisi Journal of Entrepreneurship Review Indonesian Journal of Enterprise Architecture
Ilma Wulansari Hasdiansa
Fakultas Ekonomi Dan Bisnis, Program Studi Manajemen, Universitas Negeri Makassar
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Rahasia di balik pembelian: Bagaimana E-WOM dan brand image mempengaruhi keputusan pembelian Skincare di Shopee Sah, Nurul Alfadiza; Amin, Andi Mustika; Musa, Muhammad Ichwan; Aswar, Nurul Fadilah; Hasdiansa, Ilma Wulansari
Implementasi Manajemen & Kewirausahaan Vol 4 No 1 (2024): JURNAL IMKA (APRIL)
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v4i1.392

Abstract

This study aimed to determine the effect of electronic word of mouth (E-WOM) and brand image on the purchase intention for Avoskin skincare products on the Shopee marketplace. The participants in this study were active female students at the Faculty of Economics and Business, Makassar State University, for the Class of 2020. The sample comprises 100 respondents. A questionnaire was used for data collection. The data analysis technique used was multiple linear regression analysis using the Statistical Product and Service Solution (SPSS). The results of this study indicate that electronic word of mouth and brand image both partially and simultaneously have a positive and significant effect on purchase intention. The novelty of this study was the focus on the effect of electronic WOM and brand image on the purchase intention of Avoskin skincare products on Shope using a sample of female students at Makassar State University. The theoretical implications enrich the literature on the factors that influence purchase intention on e-commerce. Practical implications help Avoskin develop effective marketing strategies for Shopee by managing positive reviews and building a strong brand image. Keywords: Electronic word of mouth, brand image, purchase intention
Pengaruh Promotion Mix Terhadap Keputusan Pembelian Sepeda Motor Suzuki Di Kota Makassar (studi kasus pada PT.Sinar Galesong Mandiri) Malik, A. Jihan Rahmadani; Ramli, Anwar; Musa, Muhammad Ichwan; Haeruddin, Muh. Ilham Wardhana; Hasdiansa, Ilma Wulansari
Mabny: Journal of Sharia Management and Business Vol. 4 No. 1 (2024): Mabny : Journal of Sharia Management and Business
Publisher : Faculty of Islamic Economics and Business, Madura Islamic State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/mabny.v4i01.13272

Abstract

This research is a quantitative study that aims to determine the effect of promotion mix on purchasing decisions for suzuki motorbikes in Makassar city. The population in this study were all consumers who had transacted at PT Sinar Galesong Mandiri for the last three years with a sample of 54 respondents. The data collection technique used is a questionnaire. The analysis technique used is multiple linear regression using Statistical Product and Service Solution (SPSS 20). The results of this study indicate that simultaneously the Promotion Mix variables (advertising, personal selling, sales promotion, publicity) have a significant effect on purchasing decisions. Partially, it shows that personal selling and sales promotion variables have a positive and significant effect on purchasing decisions for suzuki motorbikes, while advertising and publicity have no positive and insignificant effect on purchasing decisions
Examining the Impact of Trust and Image on The Loyalty of Islamic Banking Clients in Indonesia: an Empirical Study Hasdiansa, Ilma Wulansari
Economics and Business Journal (ECBIS) Vol. 2 No. 1 (2023): November
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v2i1.108

Abstract

Exploring the multifaceted dynamics of customer loyalty in Islamic banking, this study investigates the roles of trust and corporate image in Eastern Indonesia's Islamic banking sector. Employing structural equation modelling (SEM) as the analytical tool, the research uncovers the intricate interplay between corporate image, trust, and customer loyalty. Results indicate that a solid corporate image significantly and positively influences customer trust. This trust is crucial in boosting customer loyalty towards Islamic banking services. Highlighting the importance of corporate image, the study reveals its role as a cornerstone in building and reinforcing customer trust, which is crucial for fostering long-term customer relationships. The research provides strategic insights for Islamic banks in Eastern Indonesia, suggesting that a focus on enhancing corporate image and trust can lead to increased customer loyalty. This contribution enriches the understanding of loyalty dynamics within the Islamic banking sector, underscoring the significance of trust and corporate image in the unique market context of Eastern Indonesia.
The Role of Technology in Operational Management Process Selection Hasdiansa, Ilma Wulansari
Economics and Business Journal (ECBIS) Vol. 2 No. 3 (2024): March
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v2i3.123

Abstract

The selection of operational management processes is significantly influenced by technology, which can enhance the efficiency and effectiveness of company operations. The application of information technology enables organizations to manage equipment, human resources, and production processes in a more efficient and effective manner. In the selection of operational management processes, information technology plays a pivotal role in identifying and selecting production processes that align with the needs of the organization. Furthermore, information technology facilitates the implementation of effective human resource management systems. This paper examines the role of technology in operational management process selection and the impact of information technology on organizational operations.
The Effect of Digital Promotion and Brand Awareness on Purchasing Decisions on Scarlett Whitening Skincare Products (Study on TikTok Shop User Students ar FEB UNM) Johnson, Nur Atifah Septira; Amin, Andi Mustika; Haeruddin, Muhammad Ilham Wardhana; Ruma, Zainal; Hasdiansa, Ilma Wulansari
Journal of Applied Management Research Vol 4, No 1 (2024)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v4i1.2167

Abstract

In the digital era with the internet that is increasingly developing like today with the sophistication of this technology, it has a major effect on consumer behavior. Digital promotion has become one of the main strategies in marketing efforts to reach consumers who are increasingly connected online. Meanwhile, brand awareness remains an important aspect in shaping consumer perceptions of brands and products. The purpose of this study is to ascertain how Scarlett Whitening product purchasing decisions are influenced by digital promotion and brand awareness among students at Makassar State University's Faculty of Economics and Business. The study's population consisted of 70 enrolled students from Makassar State University's 2020 class in the Faculty of Economics and Business. A questionnaire was used to obtain the data. Multiple linear regression analysis utilizing the Statistical Product and Service Solution (SPSS) is the data analysis method employed. The study's findings suggest that digital promotion partially has a positive and significant effect on Purchasing Decisions. Brand Awareness partially has a positive and significant effect on Purchasing Decisions. Meanwhile Digital Promotion and Brand Awareness simultaneously have a positive and significant effect on Purchasing Decisions.
PENGARUH EXPERIENTAL MARKETING DAN MARKETING PUBLIC RELATION TERHADAP LOYALITAS PELANGGAN Swastika, Alya; Burhanuddin, Burhanuddin; Musa, Muhammad Ichwan; Tawe, Amiruddin; Hasdiansa, Ilma Wulansari
Procuratio : Jurnal Ilmiah Manajemen Vol 12 No 2 (2024): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v12i2.4218

Abstract

The increase in the value of electronic money transactions encourages competition for digital wallet products in Indonesia, one of the products that competes competitively is the GoPay digital wallet. The ups and downs of GoPay's position as the digital wallet product with the most usage require GoPay to build and maintain user loyalty. One important aspect of building and maintaining loyalty is by developing a targeted and integrated marketing communication strategy. In its efforts, GoPay implements experiential marketing and marketing public relations strategies that can be viewed from the user experience while using the application and forms of public relations through online and offline media. The type of research used is a descriptive quantitative approach, and makes GoPay digital wallet users in Makassar City as research subjects. The results of this study indicate that experiental marketing (X1) partially has a positive and significant effect on customer loyalty (Y). Marketing public relations (X2), partially, also has a positive and significant effect on customer loyalty (Y). Simultaneously, experiental marketing (X1) and marketing public relations (X2) have a positive and significant effect on customer loyalty (Y), so the collaboration of these two strategies will give better results in building and maintaining user loyalty. Kenaikan nilai transaksi uang elektronik mendorong kompetisi produk dompet digital di Indonesia, salah satu produk yang ikut bersaing secara kompetitif adalah dompet digital GoPay. Naik turunnya posisi GoPay sebagai produk dompet digital dengan penggunaan terbanyak menuntut GoPay untuk membangun dan mempertahankan loyalitas penggunanya. Salah satu aspek penting dalam membangun dan mempertahankan loyalitas adalah dengan menyusun strategi komunikasi pemasaran yang tepat sasaran dan terintegrasi. Dalam upayanya, GoPay menerapkan strategi experiental marketing dan marketing public relation yang dapat ditinjau dari pengalaman pengguna selama menggunakan aplikasi dan bentuk-bentuk hubungan masyarakat melalui media online dan offline. Jenis penelitian yang digunakan adalah dengan pendekatan kuantitatif deskriptif, serta menjadikan pengguna dompet digital GoPay di Kota Makassar sebagai subjek penelitian. Hasil penelitian ini menunjukkan bahwa experiental marketing (X1) secara parsial memberikan pengaruh yang positif dan signifikan terhadap loyalitas pelanggan (Y). Marketing public relation (X2), secara parsial, juga memberikan pengaruh yang positif dan signifikan terhadap loyalitas pelanggan (Y). Secara simultan, experiental marketing (X1) dan marketing public relation (X2) berpengaruh positif dan signifikan terbhadap loyalitas pelanggan (Y), sehingga kolaborasi dari kedua strategi ini akan memberi hasil yang lebih baik dalam membangun dan mempertahankan loyalitas pengguna.
PENGARUH PRODUKSI NIKEL TERHADAP INDEK PEMBANGUNAN MANUSIA DAN PERTUMBUHAN PDRB DI SULAWESI TENGGARA Irwandi Irwandi; Regina Regina; Ilma Wulansari Hasdiansa; Maizul Rahmizal; Andika Isma
JURNAL ILMIAH EDUNOMIKA Vol 7, No 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.9022

Abstract

Produksi nikel merupakan salah satu tambang yang banyak tersebar di Sulawesi Tenggara dan dapat menjadi salah satu penyokong meningkatnya pembangunan ekonomi di daerah yang dituju. Dengan meningkatnya di sektor pertambangan di Sulawesi Tenggara, maka akan tercipta kesejahteraan masyarakat dan meningkatnya IPM di Sulawesi Tenggara. Sumber data sekunder yang disajikan dari tahun 2017 sampai dengan 2021 yang diambil dari internet. Berdasarkan dari hasil penelitian menunjukkan produksi nike tidak ada pengaruh yang signifikan terhadap pertumbuhan PDRB dan IPM di Sulawesi Tenggara. Melalui kebijakan otonomi daerah dan kebijakan fiskal serta wewenang daerah untuk mengelola sumber daya alam mampu meningkatkan pertumbuhan ekonomi melalui pertambangan.
Experiential Marketing and Customer Loyalty in Food and Beverage Industry Sitti Hasbiah; Ilma Wulansari Hasdiansa
International Humanity Advance, Business & Sciences Vol 1 No 2 (2023): Oktober
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v1i2.120

Abstract

In the highly competitive café and restaurant industry, meeting customer desires is paramount to success. To achieve this, offering unique and value-added experiences alongside technological advancements is essential. This research adopts a quantitative approach, with experiential marketing variables as independent factors and customer loyalty as the dependent variable. Questionnaires were used for data collection, and the study has a cross-sectional time dimension. The sample comprises customers who visited Kampoeng Popsa Makassar at least twice. The study results demonstrate a significant influence of experiential marketing on customer loyalty, as indicated by the high mean values in each experiential marketing dimension. Notably, the "sense" dimension is the most influential factor in driving customer loyalty among the variables. These findings provide Kampoeng Popsa Makassar with valuable insights to enhance customer loyalty and remain competitive. Focusing on enhancing sensory experiences can strengthen their market position, ensuring they continue to meet evolving customer expectations. In a rapidly evolving industry, leveraging experiential marketing strategies is crucial to thrive and differentiate oneself.
Implementasi Social Media Marketing Terhadap Keputusan Pembelian Konsumen pada Rumah Kuning Kecamatan Sinjai Barat Annisa Nur Awalia; Tenri S.P Dipoatmodjo; M. Ilham Wardhana Haeruddin; Siti Hasbiah; Ilma Wulansari Hasdiansa
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 3 No. 1 (2025): January : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v3i1.2704

Abstract

This research aims to determine the impact of Social Media Marketing on purchase decisions at Rumah Kuning in Sinjai Barat District. The data used in this research is primary data with a total of 80 samples. This type of research is classified as quantitative research. The population in this study consists of the consumers of Rumah Kuning in Sinjai Barat District who follow the Rumah Kuning Instagram account. Data collection was carried out using questionnaires and documentation. The method used to analyze the relationship between the independent and dependent variables includes the Classical Assumption Test, namely the Normality Test and Heteroscedasticity Test, Validity Test, Reliability Test, Hypothesis Test (t-test), and Simple Regression Analysis using Statistical Product and Service Solution (SPSS). The results of this study align with (H1), which states that Social Media Marketing has a positive and significant effect on consumer purchase decisions at Rumah Kuning in Sinjai Barat District.
THE IMPACT OF BRAND CREDIBILITY ON BRAND EQUITY IN THE BEAUTY INDUSTRY Hasdiansa, Ilma Wulansari
CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Vol. 3 No. 4 (2024): JULY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/cashflow.v3i4.1519

Abstract

This research investigates the impact of brand credibility on brand equity in the beauty industry, particularly focusing on skincare products. The objective is to explore how the perceived trustworthiness and expertise of a brand influence its overall brand equity, which includes customer loyalty, brand awareness, perceived quality, and brand associations. Using a quantitative approach, data were collected through surveys distributed to 45 consumers who are regular users of beauty products. Statistical analysis, including regression analysis, was used to examine the relationship between brand credibility (comprising trustworthiness and expertise) and brand equity. The results show that brand credibility has a significant positive effect on brand equity, with trustworthiness emerging as the stronger predictor of brand equity compared to expertise. These findings suggest that brands in the beauty industry can enhance their market position by improving their credibility, particularly in terms of trustworthiness. The research concludes that building a trustworthy brand image is essential for strengthening brand equity and sustaining consumer loyalty in a competitive market.
Co-Authors Abadi, Rahmat Riwayat Adam Ramadhan Adio, Matthew Olufemi Agung Widhi Kurniawan Ahmad Farhan Ahmad Farhan, Ahmad Akmal Hidayat Akmar Akilah Kautsar Al Maududi Bahmar Alim Bahri Andhani, Rima Andi Anggi Kemalasari Andi Anggi Kemalasari Andi Ardiansyah Sonda Andi Muhammad Irfan Andi Mustika Amin Andi Nailah Quin Azisah Alisyahbana Andika Isma Annajmi Rauf Annajmi Rauf Annisa Nur Awalia Annisa Paramaswary Aslam Anwar Anwar Anwar Anwar Anwar Ramli Anwar Ramli Arvina Nabila Ardhana Ashabul Kahfi Ashabul Kahfi Ashabul Kahfi, Ashabul Aslam, Annisa Paramaswary Badirun Basir Basri Bado Basri Bado Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Chalid Imran Musa Deddy Ibrahim Rauf Deswalantri Deswalantri Deswalantri Deswalantri Eliagus Telaumbanua Elsafitri Elsafitri Eva Yuniarti Utami Eva Yuniarti Utami Fachry Abda El Rahman Fahira Kamilia Salsabila Fajriani Azis Faslul Rahman Haeruddin , Muhammad Ilham Wardhana Haeruddin, M. Ilham Wardhana Hajar Dewantara Hajar Dewantara Halek Mu'min Hardiyanti, Andi Aryani Hasbiah, Siti Hasbiah, Sitti HERY PURNOMO Hety Budiyanti Ika Wahyu Pratiwi Ika Wahyu Pratiwi Ilham Alfian Ramadhan Ramelan Indah Wati Indah Wati Irwandi Isma Azis Riu Johnson, Nur Atifah Septira Kasim, Amalia M. Ikhwan Maulana Haeruddin M. Miftach Fakhri M.Ilham Wardhana Haeruddin Maizul Rahmizal Malik, A. Jihan Rahmadani Marnoto Mubin, Muh. Ibnu Muh. Ibnu Mubin Muh. Ibnu Mubin Muh. Yushar Mustafa Muh. Yusuf Kholiq M Muhammad Fadel Dinero Muhammad Ilham Wardhana Haeruddin Muhammad Isbar Pratama Muhammad Muhajirin Chinsa Muhammad Rakib Muhammad Zuhdi Muhammad Zuhdi Muhammad Zuhdi Muhlis Muhlis Musa, Muhammad Ichwan Mutmainna, Nur Novarianti Novarianti Nulthazam Sarah NUR ALAMSYAH Nur Alamsyah Nur Andini Sudirman Nur Andini Sudirman Nur Fadilah Ayu Sandira Nur Fitri Nurdin Nurhaedah Nurhaedah Nurhaedah Nurman Nurman Nurman Nurul Afiah Almunawarah Nurul Aszizah Adelia Putri Nur Nurul Fadilah Aswar Nurul Fadilah Aswar Petrus Jacob Pattiasina Petrus Jacob Pattiasina Pratiwi, Ika Wahyu Putra, Muh Al Fatah Arief Putri Ramadhani, Putri Putri, Annisa Mawaddah Arief Raudhatul S. Firzanah Rauf, Deddy Ibrahim Regina Regina Regina Rezky Amalia Hamka Rezky Amalia Hamka Ridwan Sya’rani Riyanti, Apriani Rully Arifiansyah Rully Arifiansyah Ruma, Zainal Ryketeng, Masdar Sah, Nurul Alfadiza Siska Handayani Siti Auliyani Saleh Siti Auliyani Saleh Siti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Soemarno Hidayatullah. S Soemarno Hidayatullah. S Sopi Sopi Sopi St Halija Sulpiani Sulpiani Sumarsih . . Swastika, Alya Syahrul, Khaidir Taslim Dangga Tawe, Amiruddin Tenri Sayu Puspitaningsih Dipoatmodjo Ukie Tukinah Ukie Tukinah, Ukie Winria Putri Intia Zainal Ruma Zainal Ruma