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All Journal Procuratio : Jurnal Ilmiah Manajemen Journal Of Management Science (JMAS) Jurnal Ilmiah Edunomika (JIE) Akubis: Jurnal Akuntansi dan Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Mabny : Journal of Sharia Management and Business juremi: jurnal riset ekonomi Implementasi Manajemen & Kewirausahaan Journal Of Business, Finance, and Economics (JBFE) EKONOMIKA45 Jurnal Manajemen Seminar Nasional Pengabdian Kepada Masyarakat Journal of Applied Management Research Bulletin of Management and Business CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Manajemen Bisnis Kewirausahaan Gemilang: Jurnal Manajemen dan Akuntansi Economics and Business Journal Jurnal Manajemen Paradoks : Jurnal Ilmu Ekonomi Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Manajemen Riset Inovasi Teknovokasi : Jurnal Pengabdian Masyarakat Jurnal Pendidikan Terapan Seminar Nasional Hasil Penelitian LP2M UNM Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen Sammajiva: Jurnal Penelitian Bisnis dan Manajemen (JIMBE) International Journal of Economics, Management and Accounting Ininnawa: Jurnal Pengabdian Masyarakat Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Jurnal Bisnis dan Kewirausahaan Journal of Management and Innovation Entrepreneurship (JMIE) Ebisnis Manajemen Joong-Ki Journal of Innovative and Creativity MAXIMAL Paramacitra : Jurnal Pengabdian Masyarakat Nusantara Economics and Entrepreneurships Journals Entrepreneurship, Management, and Business Research Journal Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat Inovasi Sosial: Jurnal Pengabdian Masyarakat Pemberdayaan Masyarakat: Jurnal Aksi Sosial Bersama : Jurnal Pengabdian Masyarakat IJHABS Joong-Ki PESHUM Malaqbiq : Jurnal Pengabdian kepada Masyarakat. International Journal of Education Management and Religion META - JOURNAL International Journal of Economics and Management Research Lestari: Jurnal Pengabdian Kepada Masyarakat Jurnal Sipakatau Journal of Vocational, Informatics and Computer Education Fundamental and Applied Management Journal Indonesian Journal of Business and Entrepreneurship Research Pinisi Journal of Entrepreneurship Review Indonesian Journal of Enterprise Architecture
Ilma Wulansari Hasdiansa
Fakultas Ekonomi Dan Bisnis, Program Studi Manajemen, Universitas Negeri Makassar
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Pengaruh Foreign Branding Terhadap Minat Beli Yang Dimediasi Oleh Persepsi Kualitas Produk Luxcrime: Studi Pada Mahasiswa Prodi Manajemen Fakultas Ekonomi Dan Bisnis Universitas Negeri Makassar Elsafitri Elsafitri; Burhanuddin; Muhammad Ichwan Musa; Zainal Ruma; Ilma Wulansari Hasdiansa
Jurnal Manajemen Riset Inovasi Vol. 2 No. 2 (2024): April: Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i2.2504

Abstract

The cosmetic industry in Indonesia has experienced rapid development with the emergence of various local and global cosmetic brands. Therefore, every cosmetic company needs to have a strategy to capture the market. One of the strategies that can be used is foreign branding which involves giving brand names using foreign languages aimed at influencing brand image dimensions, consumer perceptions, and attitudes towards the products. This research aims to determine the influence of foreign branding on purchase intention mediated by perceived product quality of Luxcrime products. This study is a quantitative research with a descriptive approach. The sample used consists of 100 students majoring in Management at the Faculty of Economics and Business, State University of Makassar. Data collection was conducted through literature study and survey. The data analysis technique used is Partial Least Square (PLS) analysis. The results of the study indicate that foreign branding does not have a positive and significant effect on purchase intention of Luxcrime products, foreign branding has a positive and significant effect on perceived product quality of Luxcrime products, perceived product quality has a positive and significant effect on the purchase intention of Luxcrime products and perceived product quality mediates the relationship between foreign branding and purchase intention of Luxcrime products
Pengaruh Brand Ambassador Dan Sosial Media Marketing Tiktok Terhadap Keputusan Pembelian Scarlett Whitening Pada Mahasiswa Program Manajemen St Halija; Hety Budiyanti; M.Ilham Wardhana Haeruddin; Siti Hasbiah; Ilma Wulansari Hasdiansa
Jurnal Manajemen Riset Inovasi Vol. 2 No. 2 (2024): April: Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i2.2505

Abstract

ST HALIJA, 2023. "The influence of brand ambassadors and TikTok social media marketing on the decision to purchase Scarlett Whitening among Management Study Program students" Thesis of the Management Study Program, Faculty of Economics and Business, Makassar State University. Supervised by Mrs. Hety Budiyanti and Mr. M. Ilham Wardhana Haeruddin.This research aims to determine the influence of brand ambassadors and TikTok social media marketing on purchasing decisions for Scarlett Whitening. The variables studied are brand ambassador and social media marketing as independent variables and purchasing decisions as the dependent variable. The population in this study were active students of the Management Study Program at Makassar State University with a sample using purposive sampling of 100 people. This research is quantitative research which was tested using the multiple linear regression method via SPSS 23.The results of this research show that brand ambassadors partially have a positive effect of 0.115 but are not significant on purchasing decisions with a significance value of 0.229 > 0.05, social media marketing partially has a positive effect of 0.765 and is significant on purchasing decisions with a significance value of 0.000 < 0.05. Simultaneously, brand ambassadors and TikTok social media marketing influence purchasing decisions with a significance value of 0.000 < 0.05.
Electronic Business Factors in Building Online Consumer Loyalty on E-commerce Platforms Hasdiansa, Ilma Wulansari; Hasbiah, Sitti
International Humanity Advance, Business & Sciences Vol 1 No 3 (2024): January
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v1i3.121

Abstract

In the thriving Indonesian retail market, companies are leveraging digital marketing to broaden their market presence, giving rise to various online shopping websites. This strategic shift aims to offer unique differentiators and create distinct value propositions. Central to this digital marketing approach is the goal of cultivating customer loyalty, which is crucial for increasing purchase intention and stimulating word-of-mouth referrals. This research focuses on the Indonesian retail sector's integration of e-commerce services, specifically investigating the effects of eight e-business factors on the development of e-commerce customer loyalty (e-loyalty). The study's findings emphasize the importance of customization, contact interactivity and convenience, which are key dimensions of e-business factors, in positively influencing e-loyalty. This research underscores the evolving dynamics of digital marketing in retail and the critical role of specific e-business elements in building a loyal customer base in the competitive online marketplace.
The Effect of Service Quality, Image, and Brand Trust on Buying Interest in Shopee e-Commerce: Case Study on Students of the Faculty of Economics and Business, Makassar State University Ramadhani, Putri; Musa, Muh. Ichwan; Burhanuddin; Aswar, Nurul Fadilah; Hasdiansa, Ilma Wulansari
International Humanity Advance, Business & Sciences Vol 1 No 3 (2024): January
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v1i3.133

Abstract

This research is a quantitative study that aims to determine the effect of e-service quality, image and brand trust on buying interest (Case Study on Students of the Faculty of Economics and Business, Makassar State University). The population in this study were all active students of the Faculty of Economics and Business, Makassar State University class of 2020 using the sampling method obtained a sample of 100 respondents. The data collection technique used was a questionnaire. The analysis technique used is multiple linear regression analysis using Statistical Product and Service Solution (SPSS 20). The results of this study indicate that the e-service quality and brand image variables partially have a significant effect on purchase intention while the brand trust variable partially has no significant effect on purchase intention. Simultaneously, the variables of e-service quality, brand image and brand trust have a significant effect on purchase intention
Pelatihan Penganggaran Kas pada Pelaku UMKM Katering di Jalan Alauddin Kota Makassar Ilma Wulansari Hasdiansa; Siti Hasbiah
Bersama : Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2024): Bersama : Jurnal Pengabdian Masyarakat
Publisher : CV. Doki Course and Training

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61994/bersama.v2i1.607

Abstract

Tujuan kegiatan pengabdian kepada Masyarakat ini adalah pelaku UMKM Katering yang belum mampu Menyusun anggaran usaha. Kemampuan Menyusun anggaran sangat bermanfaat untuk mengatasi ketidakstabilan keuangan dengan memantau pengeluaran dan pemasukan setiap periode. Penyusunan anggaran juga bermaksud untuk membuat sasaran usaha agar jelas, sehingga terhindar dari ketidakstabilan usaha dari pihak luar.metode yang digunakan adalah survei, wawancara, sosialisasi, edukasi, pelatihan dan evaluasi. Pelatihan berupa pemberian teori dan praktik pembuatan laporan anggaran. Setelah dilakukanya pelatihan penyusunan anggaran tingkat pemahaman pelaku usaha terhadap pengetahun menyusun anggaran meningkat yang dapat dilihat dari hasil pre test dan post test peningkatan tersebut meningkat pada anggaran penjualan, anggaran produksi, anggaran bahan baku, dan anggaran kas, dengan tingkat pemahaman rata rata 40% sebelum dilakukan kegiatan pengabdian dan meningkat hingga 90% setelah dilakukan pengabdian. Dengan adanya pelatihan ini usaha Katering di Jl. Alauddin dapat berkembang.
Pengaruh Pemasaran Media Sosial terhadap Ekuitas Merek dan Respon Pelanggan (Studi Kasus: Instagram Benang Jarum) Hasdiansa, Ilma Wulansari
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 1: Desember 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i1.6448

Abstract

Pemasaran media sosial kini menjadi salah satu bentuk pemasaran yang paling berpengaruh, didorong oleh kemajuan teknologi yang telah terintegrasi ke dalam kehidupan sehari-hari konsumen untuk berkomunikasi dan mengakses informasi melalui platform digital. Instagram, sebagai platform jejaring sosial terbesar kedua di Indonesia, dimanfaatkan secara luas oleh perusahaan untuk mendukung strategi pemasaran mereka. Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran media sosial yang dilakukan oleh Benang Jarum, sebuah merek pakaian asal Indonesia, terhadap ekuitas merek dan respons pelanggan berdasarkan aktivitasnya di Instagram. Model konseptual penelitian ini dievaluasi menggunakan metode Structural Equation Modelling (SEM), dengan data yang diperoleh dari survei terhadap pengguna Instagram yang telah berinteraksi dengan Benang Jarum dalam enam bulan terakhir. Hasil penelitian menunjukkan bahwa elemen-elemen seperti hiburan, interaksi, tren, personalisasi, dan risiko yang dirasakan sebagai karakteristik pemasaran media sosial, memiliki dampak positif terhadap ekuitas merek. Selain itu, citra merek, sebagai salah satu komponen ekuitas merek, terbukti memberikan pengaruh positif terhadap respons pelanggan
The Effect of Guerrilla Marketing on Purchasing Decisions: A Systematic Literature Review Putri, Annisa Mawaddah Arief; Haeruddin, M. Ilham Wardhana; Hasdiansa, Ilma Wulansari; Musa, Muh. Ichwan; Abadi, Rahmat Riwayat; Mustafa, Muh. Yushar
Entrepreneurship, Management, and Business Research Journal Vol. 2 No. 2-3 (2025): MAY-AUGUST 2025 - EMBUN RESEARCH JOURNAL
Publisher : Entrepreneurship, Management, and Business Research Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In a company environment that is becoming more and more competitive, guerrilla marketing has become a potent and economical marketing tactic. The purpose of this study is to methodically examine how guerrilla marketing affects consumer choice. In this study, 7 pertinent prior papers were gathered, filtered, and analysed from a variety of academic sources using the systematic literature review (SLR) method. The analysis's findings demonstrate that guerrilla marketing has a major impact on consumer choices in a number of ways, such as through inventiveness, surprise, humour, message clarity, and emotional appeal. Additionally, this study reveals crucial mediators in the relationship between guerrilla marketing and purchase decisions, including brand image, innovation, and relevancy to the target demographic. The research's conclusions offer scholars and marketers important new information for comprehending guerrilla marketing's workings and creating more successful campaigns.
Consumer behavior in purchasing shopee online products: Literature review irwandi, irwandi; Regina, Regina; Hasdiansa, Ilma Wulansari
Junal Ilmu Manajemen Vol 7 No 3 (2024): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i3.490

Abstract

This research was conducted to understand consumer behavior when purchasing goods online Shopee. Previous studies or significant research help to improve the theory and phenomenon of the relationship or influence of variables. The purpose of this study is to conduct a literature evaluation on consumer behavior when purchasing goods via the internet. This journal was written using a Library Research or Literature Review approach, including data from national and international sources. Using this approach, 12 journals were reviewed. The findings reveal that psychological, cultural, social, and personality aspects have a major impact on online consumer behavior. However, there are other factors that influence consumer behavior when buying products online, such as convenience factors, content, response, security, trust, experience, views of people nearby, perceived behavioral control, perceived benefits, lifestyle, information quality, price perception, risk perception, income, promotion, service, quality, rating, and ease of use of E-commerce. However, some journals reveal an insignificant relationship between consumer behavior and their decisions.
The Effect of Product Quality, Brand Image, and Promotion on Sportwatch Purchase Intention Among Millennials Ilma Wulansari Hasdiansa; Sitti Hasbiah
International Journal of Economics and Management Research Vol. 4 No. 2 (2025): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i2.472

Abstract

The development of wearable technology such as sportwatches has driven an increase in purchasing interest, especially among millennials. This study aims to analyze the effect of product quality, brand image, and promotion on the purchase intention of sportwatches in the millennial consumer segment in Indonesia. This study uses a quantitative approach with an associative method. The sample consisted of 100 millennial respondents who were selected purposively, with an instrument in the form of a Likert scale closed questionnaire. Data were analyzed using multiple linear regression, F test, t test, and coefficient of determination. The results of the analysis show that the three independent variables, both simultaneously and partially, have a significant effect on the purchase intention of sportwatches. The product quality variable is the dominant factor in influencing purchase intention, followed by brand image and promotion. The coefficient of determination (Adjusted R Square) of 66.3% indicates that the combination of the three variables is able to explain most of the variation in consumer purchase intention. These findings provide strategic implications for manufacturers in designing a more adaptive marketing approach to millennial preferences that prioritize quality, brand reputation, and digital promotional interactions.
Pelatihan Pengolahan Data Statistik dalam Penelitian Bisnis Menggunakan Aplikasi SmartPLS Hasbiah, Sitti; Hasdiansa, Ilma Wulansari; Farhan, Ahmad; Aswar, Nurul Fadilah; Hamka, Rezky Amalia
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2024): Volume 02 Nomor 02 (Oktober 2024)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ininnawa.v2i2.4848

Abstract

Kegiatan pelatihan pengolahan data statistik untuk penelitian bisnis menggunakan aplikasi SmartPLS bertujuan untuk meningkatkan kompetensi analisis statistik mahasiswa dalam pengolahan data berbasis Partial Least Squares Structural Equation Modeling (PLS-SEM). Dalam era persaingan bisnis yang semakin ketat, keterampilan dalam analisis data statistik menjadi salah satu modal penting bagi mahasiswa, khususnya yang memiliki minat dalam penelitian bisnis. Melalui pendekatan berbasis teori dan praktik, pelatihan ini mencakup pengenalan konsep dasar PLS-SEM, panduan penggunaan aplikasi SmartPLS, serta aplikasi langsung pada studi kasus bisnis. Pelatihan ini berhasil meningkatkan pemahaman peserta, ditunjukkan dengan peningkatan skor post-test dibandingkan pre-test. Kegiatan ini diharapkan dapat memberikan bekal analisis data yang memadai bagi mahasiswa dalam penelitian bisnis dan menjadi solusi atas keterbatasan literasi statistik di kalangan mahasiswa. Saran untuk kegiatan berikutnya adalah pengembangan modul berbasis kasus yang lebih mendalam serta pembelajaran berbasis proyek untuk memperkaya pemahaman peserta.
Co-Authors Abadi, Rahmat Riwayat Adam Ramadhan Adio, Matthew Olufemi Agung Widhi Kurniawan Ahmad Farhan Ahmad Farhan, Ahmad Akmal Hidayat Akmar Akilah Kautsar Al Maududi Bahmar Alim Bahri Andhani, Rima Andi Anggi Kemalasari Andi Anggi Kemalasari Andi Ardiansyah Sonda Andi Muhammad Irfan Andi Mustika Amin Andi Nailah Quin Azisah Alisyahbana Andika Isma Annajmi Rauf Annajmi Rauf Annisa Nur Awalia Annisa Paramaswary Aslam Anwar Anwar Anwar Anwar Anwar Ramli Anwar Ramli Arvina Nabila Ardhana Ashabul Kahfi Ashabul Kahfi Ashabul Kahfi, Ashabul Aslam, Annisa Paramaswary Badirun Basir Basri Bado Basri Bado Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Chalid Imran Musa Deddy Ibrahim Rauf Deswalantri Deswalantri Deswalantri Deswalantri Eliagus Telaumbanua Elsafitri Elsafitri Eva Yuniarti Utami Eva Yuniarti Utami Fachry Abda El Rahman Fahira Kamilia Salsabila Fajriani Azis Faslul Rahman Haeruddin , Muhammad Ilham Wardhana Haeruddin, M. Ilham Wardhana Hajar Dewantara Hajar Dewantara Halek Mu&#039;min Hardiyanti, Andi Aryani Hasbiah, Siti Hasbiah, Sitti HERY PURNOMO Hety Budiyanti Ika Wahyu Pratiwi Ika Wahyu Pratiwi Ilham Alfian Ramadhan Ramelan Indah Wati Indah Wati Irwandi Isma Azis Riu Johnson, Nur Atifah Septira Kasim, Amalia M. Ikhwan Maulana Haeruddin M. Miftach Fakhri M.Ilham Wardhana Haeruddin Maizul Rahmizal Malik, A. Jihan Rahmadani Marnoto Mubin, Muh. Ibnu Muh. Ibnu Mubin Muh. Ibnu Mubin Muh. Yushar Mustafa Muh. Yusuf Kholiq M Muhammad Fadel Dinero Muhammad Ilham Wardhana Haeruddin Muhammad Isbar Pratama Muhammad Muhajirin Chinsa Muhammad Rakib Muhammad Zuhdi Muhammad Zuhdi Muhammad Zuhdi Muhlis Muhlis Musa, Muhammad Ichwan Mutmainna, Nur Novarianti Novarianti Nulthazam Sarah NUR ALAMSYAH Nur Alamsyah Nur Andini Sudirman Nur Andini Sudirman Nur Fadilah Ayu Sandira Nur Fitri Nurdin Nurhaedah Nurhaedah Nurhaedah Nurman Nurman Nurman Nurul Afiah Almunawarah Nurul Aszizah Adelia Putri Nur Nurul Fadilah Aswar Nurul Fadilah Aswar Petrus Jacob Pattiasina Petrus Jacob Pattiasina Pratiwi, Ika Wahyu Putra, Muh Al Fatah Arief Putri Ramadhani, Putri Putri, Annisa Mawaddah Arief Raudhatul S. Firzanah Rauf, Deddy Ibrahim Regina Regina Regina Rezky Amalia Hamka Rezky Amalia Hamka Ridwan Sya’rani Riyanti, Apriani Rully Arifiansyah Rully Arifiansyah Ruma, Zainal Ryketeng, Masdar Sah, Nurul Alfadiza Siska Handayani Siti Auliyani Saleh Siti Auliyani Saleh Siti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Soemarno Hidayatullah. S Soemarno Hidayatullah. S Sopi Sopi Sopi St Halija Sulpiani Sulpiani Sumarsih . . Swastika, Alya Syahrul, Khaidir Taslim Dangga Tawe, Amiruddin Tenri Sayu Puspitaningsih Dipoatmodjo Ukie Tukinah Ukie Tukinah, Ukie Winria Putri Intia Zainal Ruma Zainal Ruma