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All Journal Procuratio : Jurnal Ilmiah Manajemen Journal Of Management Science (JMAS) Jurnal Ilmiah Edunomika (JIE) Akubis: Jurnal Akuntansi dan Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Mabny : Journal of Sharia Management and Business juremi: jurnal riset ekonomi Implementasi Manajemen & Kewirausahaan Journal Of Business, Finance, and Economics (JBFE) EKONOMIKA45 Jurnal Manajemen Seminar Nasional Pengabdian Kepada Masyarakat Journal of Applied Management Research Bulletin of Management and Business CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Manajemen Bisnis Kewirausahaan Gemilang: Jurnal Manajemen dan Akuntansi Economics and Business Journal Jurnal Manajemen Paradoks : Jurnal Ilmu Ekonomi Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Manajemen Riset Inovasi Teknovokasi : Jurnal Pengabdian Masyarakat Jurnal Pendidikan Terapan Seminar Nasional Hasil Penelitian LP2M UNM Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen Sammajiva: Jurnal Penelitian Bisnis dan Manajemen (JIMBE) International Journal of Economics, Management and Accounting Ininnawa: Jurnal Pengabdian Masyarakat Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Jurnal Bisnis dan Kewirausahaan Journal of Management and Innovation Entrepreneurship (JMIE) Ebisnis Manajemen Joong-Ki Journal of Innovative and Creativity MAXIMAL Paramacitra : Jurnal Pengabdian Masyarakat Nusantara Economics and Entrepreneurships Journals Entrepreneurship, Management, and Business Research Journal Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat Inovasi Sosial: Jurnal Pengabdian Masyarakat Pemberdayaan Masyarakat: Jurnal Aksi Sosial Bersama : Jurnal Pengabdian Masyarakat IJHABS Joong-Ki PESHUM Malaqbiq : Jurnal Pengabdian kepada Masyarakat. International Journal of Education Management and Religion META - JOURNAL International Journal of Economics and Management Research Lestari: Jurnal Pengabdian Kepada Masyarakat Jurnal Sipakatau Journal of Vocational, Informatics and Computer Education Fundamental and Applied Management Journal Indonesian Journal of Business and Entrepreneurship Research Pinisi Journal of Entrepreneurship Review Indonesian Journal of Enterprise Architecture
Ilma Wulansari Hasdiansa
Fakultas Ekonomi Dan Bisnis, Program Studi Manajemen, Universitas Negeri Makassar
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THE EFFECT OF GREEN IMAGE ON REVISIT INTENTION MEDIATED BY TRUST AT NIPAH PARK IN MAKASSAR CITY Kasim, Amalia; Ramli, Anwar; Hasdiansa, Ilma Wulansari
Jurnal Manajemen Vol 6, No 1 (2026): February
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v6i1.77351

Abstract

Abstract: This study aims to analyze the effect of green image on revisit intention at Nipah Park with trust as a mediating variable. The main focus of this study is to determine whether the environmentally friendly image of Nipah Park can increase consumer intention to revisit through building consumer trust. This study uses a quantitative approach with a survey method by distributing questionnaires to respondents who meet the criteria. The sample was selected using a purposive sampling technique, with a total of 120 respondents formulated based on the hair formula. The data obtained were analyzed using Partial Least Square (PLS-SEM) based Structural Equation Modeling techniques. The results of the analysis show that green image has a positive and significant direct effect on revisit intention and trust. In addition, trust is also proven to have a positive and significant effect on revisit intention and also mediates the relationship between green image and revisit intention. These findings indicate that trust plays an important role in mediating the influence of green image on consumer visit intention.Keywords: Green Image, Trust, Revisit intention,Nipah Park
Penguatan Daya Saing UMKM melalui Optimalisasi Kemasan Produk dan Pemasaran Digital di Kabupaten Gowa Ilma Wulansari Hasdiansa; Sitti Hasbiah; Annisa Paramaswary Aslam; Nurul Fadilah Aswar; Ahmad Farhan
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2026): Mei : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v3i2.3216

Abstract

Micro, small, and medium enterprises (MSMEs) play an important role in supporting the community’s economy; however, they still face various limitations in business management, particularly in product packaging and digital marketing. This community service activity aims to enhance the capacity of MSME actors in optimizing product packaging design and utilizing digital marketing in Pattallassang District, Gowa Regency. The activity was conducted in February 2026 and involved 8 home-based business actors as participants. The methods used included socialization, training, and participatory-based mentoring, which began with a pre-test to measure the participants’ initial level of understanding. The materials provided covered product packaging design, label or logo creation, and the use of social media and marketplaces in digital marketing. The results showed an improvement in participants’ knowledge and skills in designing more attractive product packaging and utilizing digital platforms as marketing tools. Participants also began to understand the importance of branding and marketing strategies in increasing product competitiveness. Overall, this activity had a positive impact on improving the capacity of MSME actors in terms of knowledge, skills, and attitudes in managing their businesses. This activity is expected to be an initial step in encouraging MSME actors to be more adaptive to technological developments and able to compete in a broader market.
The Effect of Integrated Marketing Communication on the Level of Tourist Visits in Bosowa Indah Beach Tourism Ilma Wulansari Hasdiansa; Sitti Hasbiah
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 1 No 2 (2023): Volume 1, Issue 2, May-August 2023
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (274.017 KB) | DOI: 10.61255/jeemba.v1i2.67

Abstract

This study aims to determine whether the dimensions of integrated marketing communications, namely Advertising, Direct Marketing, Sales Promotion, Personal Selling and Public Relations have an influence on the level of tourist visits to Bosowa Indah Beach Tourism. The population in this study were visitors to Bosowa Indah Beach Tourism. Samples were taken as many as 100 respondents using the Non-Probability Sampling technique with a Purposive Sampling approach. Based on the research results, the indicators in this study are valid and the variables are reliable. In testing the classical assumptions, the multicollinearity-free regression model, heteroscedasticity does not occur, and is normally distributed. The individual order of each variable that has the most influence is Sales Promotion variable with a regression coefficient of 0.281, then Direct Marketing with a regression coefficient of 0.131, then followed by Personal Selling with a regression coefficient of 0.016, and Advertising with a regression coefficient of -0.035 while the variable that has a negative effect is Public Relations with a regression coefficient of -0.064.
Building Competitive Advantage: Copra Marketing Strategy with SWOT Analysis Approach Halek Mu'min; Eliagus Telaumbanua; Ridwan Sya’rani; Badirun Basir; Ilma Wulansari Hasdiansa
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 2 No 1 (2024): Volume 2, Issue 1, January-April 2024
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v2i1.285

Abstract

The research aims to find out how the Business Marketing Strategy uses SWOT analysis. The research method used in this research is qualitative research with a descriptive approach. The data used are primary data and secondary data. Primary data is obtained from direct observation and from farmers providing information. Researchers collected information directly by conducting interviews. Secondary data was obtained from the community of Tugondeng Village, Herlang Subdistrict, Bulukumba Regency. Based on the results of research analysis using SWOT matrix that combines strengths, weaknesses, opportunities and threats, the matrix can produce four sets of possible alternative strategies. By using SWOT analysis, it can be obtained that copra farmers can take alternative strategies ST, WT, SO and WO. In describing the research results, the SWOT matrix is used by analyzing the internal and external factors carried out by providing an overview of the strengths, weaknesses, opportunities and threats possessed by copra farmers.
Kualitas Produk, Daya Tarik Iklan, dan Kualitas Pelayanan terhadap Minat Beli Ulang Mobil Toyota Avanza Ilma Wulansari Hasdiansa
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 4 No. 2 (2026): Juni:SAMMAJIVA: Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v4i2.2308

Abstract

The purpose of this study to determine the effect of quality product, advertising appeal, and quality service. This study was conducted on consumers who are interested in repurchasing in Toyota Auto 2000, Djuanda, Central Jakarta with a total of 100 respondents. Research respondents were determined using non- sampling method with purposive sampling technique. This data collection was carried out by distributing questionnaires using a 4-poin Likert Scale with 30 statements consisting of 9 statements of product quality, 9 statements about the attractiveness of advertising, 8 statements about service quality and 4 statements about repurchase interest. Data analysis techniques using multiple linear regression analysis. The result of this study prove that the product quality partially has a significant effect on repurchase interest. The attractiveness of advertising partially has a significant effect on repurchase interest. Service quality has a significant effect on repurchase interest. Product Quality, Advertising Appeal, Service Quality together (simultaneously) have a significant effect on repurchase interest.
Pengaruh Electronic Word of Mouth terhadap Niat Beli Smartphone Merek iPhone yang di Mediasi Oleh Citra Merek: Studi pada Mahasiswa Manajemen Universitas Negeri Makassar Nurul Afiah Almunawarah; Siti Hasbiah; Ilma Wulansari Hasdiansa; Isma Azis Riu; Nurul Fadilah Aswar
JURNAL RISET MANAJEMEN (JURMA) Vol 4 No 2 (2026): June: JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v4i2.3990

Abstract

This study aims to analyze the influence of electronic word of mouth (E-WOM) on purchase intention of iPhone brand smartphone through brand image as a mediating variable in Management students of Makassar State University. This study is motivated by the rapid development of digital technology and the increasing use of social media as a source of information that influences consumer perceptions and purchasing decisions, especially among students. The phenomenon of the rise of online product reviews, comments, and recommendations makes E-WOM an important factor in shaping brand image and driving consumer purchase intention. This study uses a quantitative explanatory approach survey method with purposive sampling technique, then analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with the help of SmartPLS. The results show that electronic word of mouth (E-WOM) has a positive and significant effect on purchase intention and brand image, brand image also has a positive and significant effect on purchase intention, and is able to significantly mediate the relationship between E-WOM and purchase intention of iPhone brand smartphone. These findings indicate that the better the quality of information and reviews conveyed through E-WOM, the stronger the brand image formed and the higher the consumer's purchase intention.
Comparative Analysis of Financial Performance of Bank and Non-Bank Financial Institutions: Case Study of PT Bank Central Asia Tbk and PT BFI Finance Indonesia Tbk Ilma Wulansari Hasdiansa
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 4 (2026): April
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i4.401

Abstract

This study aims to analyze and compare the financial performance between bank and non-bank financial institutions in Indonesia using a case study of PT Bank Central Asia Tbk (BCA) and PT BFI Finance Indonesia Tbk. The research method used is quantitative descriptive with a financial statement analysis approach, including balance sheet analysis, profit and loss, and financial ratios for the 2022–2024 period. The results of the study show that BCA has a more stable and superior financial performance in terms of profitability, operational efficiency, and strong capital. Meanwhile, BFI Finance showed a fairly good performance but was more vulnerable to financing risks and profit fluctuations. This difference is due to the business structure, funding sources, and operational characteristics of each institution. This research contributes to understanding the dynamics of financial sector performance and becomes a reference for investors and academics in decision-making.
Cultural Experience, Tourist Emotion And Revisit Intention In Rammang-Rammang Tourism Village, Indonesia Ilma Wulansari Hasdiansa; Sitti Hasbiah
International Journal of Education Management and Religion Vol. 3 No. 2 (2026): July 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i2.1048

Abstract

: Cultural tourism destinations increasingly need to provide meaningful and emotionally engaging experiences to encourage tourists’ future behavioral intentions. However, limited studies have examined how cultural experiences influence revisit intention through tourist emotion in community-based tourism villages, particularly in Indonesia. This study aims to investigate the effect of cultural experience on revisit intention through tourist emotion among visitors of Rammang-Rammang Tourism Village, Indonesia. A quantitative survey approach was employed involving 115 tourists who had visited the destination within the last two years. Data were analyzed using Structural Equation Modeling (SEM) with AMOS 22.0. The findings indicate that cultural experience positively and significantly affects tourist emotion (β = 0.741, p < 0.001) and revisit intention (β = 0.286, p < 0.01). Tourist emotion also positively influences revisit intention (β = 0.554, p < 0.001) and significantly mediates the relationship between cultural experience and revisit intention. The novelty of this study lies in examining the mediating role of tourist emotion within a community-based cultural tourism village context. The findings suggest that sensory, emotional, participatory, and reflective cultural experiences strengthen tourists’ emotional attachment and encourage revisit behavior. These results contribute to cultural tourism literature and provide practical guidance for destination managers in designing more experiential and emotionally meaningful tourism programs.
Travel Satisfaction And Revisit Intention In Coastal Tourism Destinations: The Mediating Role Of Destination Satisfaction At Tanjung Bira Beach, Indonesia Sitti Hasbiah; Ilma Wulansari Hasdiansa
International Journal of Education Management and Religion Vol. 3 No. 2 (2026): July 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i2.1074

Abstract

Tourism sustainability depends not only on destination attractiveness but also on tourists’ travel experiences and satisfaction. While previous tourism studies have primarily emphasized destination attributes, limited attention has been given to how travel satisfaction influences revisit intention through destination satisfaction, particularly in coastal tourism destinations in Indonesia. Therefore, this study investigates the effect of travel satisfaction on revisit intention through destination satisfaction among tourists visiting Tanjung Bira Beach, Indonesia. A quantitative approach was employed using a survey of 120 tourists, and the data were analyzed using Structural Equation Modeling (SEM) with AMOS 22.0. The results indicate that travel satisfaction positively and significantly affects destination satisfaction (β = 0.712, p < 0.001) and revisit intention (β = 0.284, p = 0.003). Destination satisfaction also positively influences revisit intention (β = 0.566, p < 0.001). Furthermore, destination satisfaction significantly mediates the relationship between travel satisfaction and revisit intention (indirect effect = 0.403; 95% CI [0.268, 0.548]). Unlike previous studies focusing primarily on destination characteristics, this study examines how travel satisfaction contributes to revisit intention through destination satisfaction in a coastal tourism context. Practically, the findings suggest that tourism managers should improve not only destination facilities and attractions but also transportation accessibility, travel comfort, and overall travel experiences to strengthen tourist loyalty and encourage repeat visitation.
THE EFFECT OF PERCEIVED INTERACTIVITY ON PURCHASE INTENTION THROUGH IMMERSIVE EXPERIENCE AMONG TIKTOK LIVE USERS IN MAKASSAR CITY Sitti Hasbiah; Ilma Wulansari Hasdiansa
Jurnal Manajemen Vol 6, No 2 (2026): August
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v6i2.84935

Abstract

Abstract: The rapid growth of live commerce has transformed consumer shopping behavior in digital environments, particularly through social media platforms such as TikTok Live. Interactive communication and immersive shopping experiences are considered important factors influencing consumers’ purchasing behavior during live streaming activities. This study aims to examine the effect of perceived interactivity on purchase intention through immersive experience among TikTok Live users in Makassar City. A quantitative approach was employed using a survey method involving 90 respondents who had previously purchased products through TikTok Live. The sampling technique used was purposive sampling, while data analysis was conducted using Structural Equation Modeling (SEM) with AMOS 22.0. The findings reveal that perceived interactivity positively and significantly affects immersive experience and purchase intention. In addition, immersive experience also has a positive and significant effect on purchase intention. The mediation analysis further demonstrates that immersive experience significantly mediates the relationship between perceived interactivity and purchase intention. These findings indicate that interactive communication and engaging live streaming experiences play an important role in increasing consumers’ willingness to purchase products through TikTok Live. This study contributes to the development of consumer behavior literature in the context of live commerce and provides practical insights for businesses utilizing TikTok Live as a digital marketing platform.Keywords: Immersive Experience, Live Commerce, Perceived Interactivity, Purchase Intention, Tiktok Live.
Co-Authors Abadi, Rahmat Riwayat Adam Ramadhan Adio, Matthew Olufemi Agung Widhi Kurniawan Ahmad Farhan Ahmad Farhan, Ahmad Akmal Hidayat Akmar Akilah Kautsar Al Maududi Bahmar Alim Bahri Andhani, Rima Andi Anggi Kemalasari Andi Anggi Kemalasari Andi Ardiansyah Sonda Andi Muhammad Irfan Andi Mustika Amin Andi Nailah Quin Azisah Alisyahbana Andika Isma Annajmi Rauf Annajmi Rauf Annisa Nur Awalia Annisa Paramaswary Aslam Anwar Anwar Anwar Anwar Anwar Ramli Anwar Ramli Arvina Nabila Ardhana Ashabul Kahfi Ashabul Kahfi Ashabul Kahfi, Ashabul Aslam, Annisa Paramaswary Badirun Basir Basri Bado Basri Bado Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Chalid Imran Musa Deddy Ibrahim Rauf Deswalantri Deswalantri Deswalantri Deswalantri Eliagus Telaumbanua Elsafitri Elsafitri Eva Yuniarti Utami Eva Yuniarti Utami Fachry Abda El Rahman Fahira Kamilia Salsabila Fajriani Azis Faslul Rahman Haeruddin , Muhammad Ilham Wardhana Haeruddin, M. Ilham Wardhana Hajar Dewantara Hajar Dewantara Halek Mu&#039;min Hardiyanti, Andi Aryani Hasbiah, Siti Hasbiah, Sitti HERY PURNOMO Hety Budiyanti Ika Wahyu Pratiwi Ika Wahyu Pratiwi Ilham Alfian Ramadhan Ramelan Indah Wati Indah Wati Irwandi Isma Azis Riu Johnson, Nur Atifah Septira Kasim, Amalia M. Ikhwan Maulana Haeruddin M. Miftach Fakhri M.Ilham Wardhana Haeruddin Maizul Rahmizal Malik, A. Jihan Rahmadani Marnoto Mubin, Muh. Ibnu Muh. Ibnu Mubin Muh. Ibnu Mubin Muh. Yushar Mustafa Muh. Yusuf Kholiq M Muhammad Fadel Dinero Muhammad Ilham Wardhana Haeruddin Muhammad Isbar Pratama Muhammad Muhajirin Chinsa Muhammad Rakib Muhammad Zuhdi Muhammad Zuhdi Muhammad Zuhdi Muhlis Muhlis Musa, Muhammad Ichwan Mutmainna, Nur Novarianti Novarianti Nulthazam Sarah NUR ALAMSYAH Nur Alamsyah Nur Andini Sudirman Nur Andini Sudirman Nur Fadilah Ayu Sandira Nur Fitri Nurdin Nurhaedah Nurhaedah Nurhaedah Nurman Nurman Nurman Nurul Afiah Almunawarah Nurul Aszizah Adelia Putri Nur Nurul Fadilah Aswar Nurul Fadilah Aswar Petrus Jacob Pattiasina Petrus Jacob Pattiasina Pratiwi, Ika Wahyu Putra, Muh Al Fatah Arief Putri Ramadhani, Putri Putri, Annisa Mawaddah Arief Raudhatul S. Firzanah Rauf, Deddy Ibrahim Regina Regina Regina Rezky Amalia Hamka Rezky Amalia Hamka Ridwan Sya’rani Riyanti, Apriani Rully Arifiansyah Rully Arifiansyah Ruma, Zainal Ryketeng, Masdar Sah, Nurul Alfadiza Siska Handayani Siti Auliyani Saleh Siti Auliyani Saleh Siti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Soemarno Hidayatullah. S Soemarno Hidayatullah. S Sopi Sopi Sopi St Halija Sulpiani Sulpiani Sumarsih . . Swastika, Alya Syahrul, Khaidir Taslim Dangga Tawe, Amiruddin Tenri Sayu Puspitaningsih Dipoatmodjo Ukie Tukinah Ukie Tukinah, Ukie Winria Putri Intia Zainal Ruma Zainal Ruma