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All Journal Procuratio : Jurnal Ilmiah Manajemen Journal Of Management Science (JMAS) Jurnal Ilmiah Edunomika (JIE) Akubis: Jurnal Akuntansi dan Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Daengku: Journal of Humanities and Social Sciences Innovation Mabny : Journal of Sharia Management and Business juremi: jurnal riset ekonomi Implementasi Manajemen & Kewirausahaan Journal Of Business, Finance, and Economics (JBFE) EKONOMIKA45 Journal Of Human And Education (JAHE) Jurnal Manajemen Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Seminar Nasional Pengabdian Kepada Masyarakat Journal of Applied Management Research Bulletin of Management and Business CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Manajemen Bisnis Kewirausahaan Gemilang: Jurnal Manajemen dan Akuntansi Economics and Business Journal Jurnal Manajemen Benefit : Journal of Bussiness, Economics, and Finance Paradoks : Jurnal Ilmu Ekonomi Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Manajemen Riset Inovasi Teknovokasi : Jurnal Pengabdian Masyarakat Jurnal Pendidikan Terapan Seminar Nasional Hasil Penelitian LP2M UNM Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen Sammajiva: Jurnal Penelitian Bisnis dan Manajemen (JIMBE) International Journal of Economics, Management and Accounting Ininnawa: Jurnal Pengabdian Masyarakat Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Jurnal Bisnis dan Kewirausahaan Journal of Management and Innovation Entrepreneurship (JMIE) Ebisnis Manajemen Joong-Ki Journal of Innovative and Creativity MAXIMAL Paramacitra : Jurnal Pengabdian Masyarakat Nusantara Economics and Entrepreneurships Journals Entrepreneurship, Management, and Business Research Journal Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat Inovasi Sosial: Jurnal Pengabdian Masyarakat Pemberdayaan Masyarakat: Jurnal Aksi Sosial Bersama : Jurnal Pengabdian Masyarakat IJHABS Joong-Ki PESHUM Malaqbiq : Jurnal Pengabdian kepada Masyarakat. International Journal of Education Management and Religion META - JOURNAL International Journal of Economics and Management Research Lestari: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen, Bisnis dan Kewirausahaan Jurnal Sipakatau Journal of Vocational, Informatics and Computer Education Fundamental and Applied Management Journal Indonesian Journal of Business and Entrepreneurship Research Pinisi Journal of Entrepreneurship Review Indonesian Journal of Enterprise Architecture Jurnal Publikasi Manajemen Informatika Optimal: Jurnal Ekonomi dan Manajemen
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Cultural Experience, Tourist Emotion And Revisit Intention In Rammang-Rammang Tourism Village, Indonesia Ilma Wulansari Hasdiansa; Sitti Hasbiah
International Journal of Education Management and Religion Vol. 3 No. 2 (2026): July 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i2.1048

Abstract

: Cultural tourism destinations increasingly need to provide meaningful and emotionally engaging experiences to encourage tourists’ future behavioral intentions. However, limited studies have examined how cultural experiences influence revisit intention through tourist emotion in community-based tourism villages, particularly in Indonesia. This study aims to investigate the effect of cultural experience on revisit intention through tourist emotion among visitors of Rammang-Rammang Tourism Village, Indonesia. A quantitative survey approach was employed involving 115 tourists who had visited the destination within the last two years. Data were analyzed using Structural Equation Modeling (SEM) with AMOS 22.0. The findings indicate that cultural experience positively and significantly affects tourist emotion (β = 0.741, p < 0.001) and revisit intention (β = 0.286, p < 0.01). Tourist emotion also positively influences revisit intention (β = 0.554, p < 0.001) and significantly mediates the relationship between cultural experience and revisit intention. The novelty of this study lies in examining the mediating role of tourist emotion within a community-based cultural tourism village context. The findings suggest that sensory, emotional, participatory, and reflective cultural experiences strengthen tourists’ emotional attachment and encourage revisit behavior. These results contribute to cultural tourism literature and provide practical guidance for destination managers in designing more experiential and emotionally meaningful tourism programs.
Travel Satisfaction And Revisit Intention In Coastal Tourism Destinations: The Mediating Role Of Destination Satisfaction At Tanjung Bira Beach, Indonesia Sitti Hasbiah; Ilma Wulansari Hasdiansa
International Journal of Education Management and Religion Vol. 3 No. 2 (2026): July 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i2.1074

Abstract

Tourism sustainability depends not only on destination attractiveness but also on tourists’ travel experiences and satisfaction. While previous tourism studies have primarily emphasized destination attributes, limited attention has been given to how travel satisfaction influences revisit intention through destination satisfaction, particularly in coastal tourism destinations in Indonesia. Therefore, this study investigates the effect of travel satisfaction on revisit intention through destination satisfaction among tourists visiting Tanjung Bira Beach, Indonesia. A quantitative approach was employed using a survey of 120 tourists, and the data were analyzed using Structural Equation Modeling (SEM) with AMOS 22.0. The results indicate that travel satisfaction positively and significantly affects destination satisfaction (β = 0.712, p < 0.001) and revisit intention (β = 0.284, p = 0.003). Destination satisfaction also positively influences revisit intention (β = 0.566, p < 0.001). Furthermore, destination satisfaction significantly mediates the relationship between travel satisfaction and revisit intention (indirect effect = 0.403; 95% CI [0.268, 0.548]). Unlike previous studies focusing primarily on destination characteristics, this study examines how travel satisfaction contributes to revisit intention through destination satisfaction in a coastal tourism context. Practically, the findings suggest that tourism managers should improve not only destination facilities and attractions but also transportation accessibility, travel comfort, and overall travel experiences to strengthen tourist loyalty and encourage repeat visitation.
THE EFFECT OF PERCEIVED INTERACTIVITY ON PURCHASE INTENTION THROUGH IMMERSIVE EXPERIENCE AMONG TIKTOK LIVE USERS IN MAKASSAR CITY Sitti Hasbiah; Ilma Wulansari Hasdiansa
Jurnal Manajemen Vol 6, No 2 (2026): August
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v6i2.84935

Abstract

Abstract: The rapid growth of live commerce has transformed consumer shopping behavior in digital environments, particularly through social media platforms such as TikTok Live. Interactive communication and immersive shopping experiences are considered important factors influencing consumers’ purchasing behavior during live streaming activities. This study aims to examine the effect of perceived interactivity on purchase intention through immersive experience among TikTok Live users in Makassar City. A quantitative approach was employed using a survey method involving 90 respondents who had previously purchased products through TikTok Live. The sampling technique used was purposive sampling, while data analysis was conducted using Structural Equation Modeling (SEM) with AMOS 22.0. The findings reveal that perceived interactivity positively and significantly affects immersive experience and purchase intention. In addition, immersive experience also has a positive and significant effect on purchase intention. The mediation analysis further demonstrates that immersive experience significantly mediates the relationship between perceived interactivity and purchase intention. These findings indicate that interactive communication and engaging live streaming experiences play an important role in increasing consumers’ willingness to purchase products through TikTok Live. This study contributes to the development of consumer behavior literature in the context of live commerce and provides practical insights for businesses utilizing TikTok Live as a digital marketing platform.Keywords: Immersive Experience, Live Commerce, Perceived Interactivity, Purchase Intention, Tiktok Live.
Implementasi Etika Bisnis Islam dalam Transaksi Jual Beli di Marketplace Tokopedia Ilma Wulansari Hasdiansa
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 6 No. 1 (2026): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v6i1.9184

Abstract

Nowadays, people are more likely to make transactions online. Online transactions are the same as offline transactions, only the online buying and selling process is carried out via the internet rather than offline, where sellers and buyers meet. In fact, when carrying out online transactions, some customers become disappointed and disadvantaged, such as when the product ordered is not suitable or is not sent by the seller, especially for customers who experience fraud with large amounts of money. As a result, it is very important to follow Islamic business ethics when making transactions on Tokopedia. This research uses qualitative descriptive research where researchers use the literature study method to obtain data. The research results show that Islamic business ethics at Tokopedia fulfill several Islamic ethical principles
Structural Model of Financial and Digital Literacy in Preventing Online Gambling among Students Sitti Hasbiah; Nurhayani Nurhayani; Ilma Wulansari Hasdiansa; Andika Isma; Hajar Dewantara
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 6 No. 3 (2026)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku4987

Abstract

Financial and digital literacy are essential competencies for college students, enabling them to manage their finances efficiently and avoid engaging in online gambling. Lack of risk awareness and poor self-control can make college students more vulnerable to harmful financial habits. This study explores how financial and digital literacy influence college students' financial behavior, with Financial Stress Reduction (FSR) and Better Self-Control and Budgeting Behavior (BSCB) acting as mediators of Gambling Risk Awareness (AGR) and Gambling Access Resistance (RGA). This study employed a quantitative, cross-sectional approach, surveying 517 students from various academic levels, selected through random sampling. Information was collected through an online survey consisting of 35 questions with a five-point Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.1.0.3. The results indicate that financial and digital literacy have a substantial impact on FSR and BSCB, fully mediating the relationship between literacy and AGR/RGA. These findings highlight the need to combine literacy programs with methods to manage financial stress and encourage responsible budgeting. Educational institutions are urged to combine literacy initiatives with training in self-control, financial planning, and digital security awareness.
The Role of Ethical and Moral Perception in Linking Shariah-Compliant Investment, Psychosocial Factors, and Behavioral Change toward Online Gambling Masdar Ryketeng; Ilma Wulansari Hasdiansa; Hajar Dewantara; Andika Isma; Mas'ud Mas'ud
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 6 No. 3 (2026)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku4989

Abstract

The rapid expansion of digital technology has created both opportunities and risks for young adults in managing financial behavior, particularly in the context of Shariah-compliant fintech investment and exposure to online gambling. This study aims to develop and empirically test an integrative Shariah-based framework that positions ethical and moral perception (EMP) as a central mediating mechanism linking psychosocial determinants and religious compliance to mental health and behavioral reform following online gambling exposure. A quantitative cross-sectional survey design was employed, involving 562 Muslim youth across six major regions of Indonesia, selected through stratified purposive sampling. Data were collected via an online questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings revealed that perceived behavioral control, risk preference, and Shariah compliance significantly and positively influenced EMP, whereas fintech self-efficacy demonstrated a negative effect, and subjective norms were not significant. EMP strongly predicted both improved mental health and positive behavioral changes toward avoiding online gambling. Mediation analysis confirmed that EMP mediated most of the hypothesized relationships, underscoring its pivotal role in aligning financial behavior with moral standards. The study contributes theoretically by integrating Islamic finance, behavioral ethics, and mental health recovery, while offering practical implications for policymakers, educators, and fintech developers to embed ethical literacy into financial education and digital platforms. Limitations include the focus on Indonesian students, suggesting the need for broader cross-cultural studies and the exploration of additional psychological variables such as self-control, emotional intelligence, and social support.
Pengaruh Brand Experience Terhadap Customer Loyalty yang Dimediasi Oleh E-Commerce Trust dan E-Commerce Satisfaction pada Platform Shopee Brilianty Sekar Amalia; Uhud Darmawan Natsir; Ilma Wulansari Hasdiansa; Chalid Imran Musa; Nurul Fadilah Aswar
Jurnal Publikasi Manajemen Informatika Vol. 3 No. 3 (2024): JURNAL PUBLIKASI MANAJEMEN INFORMATIKA
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupumi.v3i3.3809

Abstract

In 3 consecutive years shopee has been nominated as one of the top e-commerce site by the Indonesian people even though there are many selection of e-commerce available in the country shopee's gross merchandise value continues to increase, this study purposed is to examine how is the Brand Experience on Shopee Customer Loyalty mediated by E-Commerce Trust and E-Commerce Satisfaction among students majoring in management at Makassar state university. In this study, the variables that is going to be used in this study is Brand Experience as the dependent variable (X), Customer Loyalty as the independent variable (Y), and E-Commerce Trust and E-Commerce Satisfaction as mediating variables (Z). Respondents that is participating in this study will be the active students of Makassar State University. Data collection is carried out online by utilizing google form. The data analysis technique that will be utilized in this research is Structural Equation Modeling-Partial Least Square (SEM-PLS) for this study researcher decided to use SmartPLS 4. The results of this study is: Brand Experience has a positive and significant relationship with Customer Loyalty through E-Commerce Trust Shopee among Management Students of Makassar State University. [Brand Experience, Customer Loyalty, E-Commerce Trust dan E-Commerce Satisfaction]
Digital Entrepreneurial Mindset Development: Strategies to Increase the Economic Competitiveness of Indonesia's Gen Z in the E-Commerce Era: a Study Systematic Literature Review Ilma Wulansari Hasdiansa
Economics and Business Journal (ECBIS) Vol. 4 No. 1 (2025): November
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i1.202

Abstract

This systematic literature review (SLR) article discusses the role of e-commerce education to increase the economic growth of generation z (Gen Z) in Indonesia. The purpose of this study is to determine aspects of e-commerce education to support the economic growth of Gen Z in Indonesia. E-commerce education is understood as a place to form the right self-potential to improve Gen Z's digital skills. The method of writing a systematic literature review (SLR) article is a library research method sourced from the Scopus database. The results of this literature review study found that e-commerce education integrated with industry can create Gen Z who have skills in managing digital technology, creativity, and are able to adapt according to the job market. The implications of this study are to encourage the government, academics, and industry players to assist Gen Z through e-commerce education so that their potential becomes a source of economic growth in Indonesia in the future.
PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN ULANG PRODUK SCARLETT WHITENING BODY CARE PADA MAHASISWA FEB UNIVERSITAS NEGERI MAKASSAR DI KOTA MAKASSAR Arvina Nabila Ardhana; Anwar Anwar; Isma Azis Riu; Siti Hasbiah; Ilma Wulansari Hasdiansa
Juremi: Jurnal Riset Ekonomi Vol. 5 No. 4 (2026): Januari 2026
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The beauty industry in Indonesia has experienced rapid growth; however, it also faces challenges related to declining repeat purchases in certain body care product categories. This study aims to analyze the effect of brand image and price on repeat purchase decisions of Scarlett Whitening Body Care products among students of the Faculty of Economics and Business, Universitas Negeri Makassar, in Makassar City. This research employs a quantitative approach using explanatory research. Data were collected through an online questionnaire distributed to 90 respondents selected using purposive sampling. The data were analyzed using multiple linear regression with the assistance of SPSS. The results indicate that brand image and price each have a positive and significant effect on repeat purchase decisions. Furthermore, the simultaneous test shows that brand image and price jointly have a significant effect on repeat purchase decisions of Scarlett Whitening Body Care products. These findings suggest that a strong brand image combined with a price perceived as appropriate plays an important role in encouraging consumer loyalty and repeat purchases, particularly among university students. The results of this study are expected to provide practical insights for companies in formulating marketing strategies focused on customer retention.
Pengaruh Cita Rasa dan Persepsi Harga Terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan Sebagai Variabel Mediasi (Studi Pada Hisana Fried Chicken di Kota Makassar) Marsena Limbong; Anwar Anwar; Ilma Wulansari Hasdiansa; Nurfadilla Ayu Sandira; Wiwin Riski Windarsari
Benefit: Journal of Bussiness, Economics, and Finance Vol. 4 No. 5 (2026): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v4i5.2157

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh cita rasa dan persepsi harga terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel mediasi pada Hisana Fried Chicken di Kota Makassar. Penelitian menggunakan pendekatan kuantitatif dengan desain penelitian kausal. Populasi penelitian adalah seluruh pelanggan Hisana Fried Chicken di Kota Makassar, sedangkan sampel berjumlah 100 responden yang dipilih menggunakan teknik judgemental sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner dengan skala Likert, kemudian dianalisis menggunakan metode Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan bantuan aplikasi SmartPLS 4. Hasil penelitian menunjukkan bahwa cita rasa berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Sebaliknya, persepsi harga tidak berpengaruh signifikan terhadap kepuasan pelanggan. Selain itu, cita rasa, persepsi harga, dan kepuasan pelanggan tidak berpengaruh signifikan terhadap loyalitas pelanggan. Hasil pengujian mediasi juga menunjukkan bahwa kepuasan pelanggan tidak mampu memediasi pengaruh cita rasa maupun persepsi harga terhadap loyalitas pelanggan. Temuan ini mengindikasikan bahwa loyalitas pelanggan Hisana Fried Chicken di Kota Makassar belum sepenuhnya dipengaruhi oleh cita rasa, persepsi harga, maupun kepuasan pelanggan, sehingga terdapat faktor lain di luar model penelitian yang berpotensi memengaruhi loyalitas pelanggan. Penelitian ini diharapkan dapat menjadi masukan bagi manajemen Hisana Fried Chicken dalam meningkatkan strategi pemasaran dan mempertahankan loyalitas pelanggan.
Co-Authors Abadi, Rahmat Riwayat Adam Ramadhan Aditya Fajri Mustakim Agung Widhi Kurniawan Ahmad Farhan Ahmad Farhan, Ahmad Aisyah Abidin Akmal Hidayat Akmar Akilah Kautsar Al Maududi Bahmar Alim Bahri Amalia Kasim Andi Anggi Kemalasari Andi Anggi Kemalasari Andi Ardiansyah Sonda Andi Muhammad Irfan Andi Mustika Amin Andi Nailah Quin Azisah Alisyahbana Andika Isma Annajmi Rauf Annajmi Rauf Annisa Nur Awalia Annisa Paramaswary Aslam Anwar Anwar Anwar Anwar Anwar Anwar Anwar Anwar Anwar Ramli Anwar Ramli Arvina Nabila Ardhana Ashabul Kahfi Ashabul Kahfi Ashabul Kahfi, Ashabul Aslam, Annisa Paramaswary Badirun Basir Basri Bado Basri Bado Brilianty Sekar Amalia Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Chalid Imran Musa Chalid Imran Musa Chaulidiah Rini Widyastuti Deddy Ibrahim Rauf Deswalantri Deswalantri Deswalantri Deswalantri Eliagus Telaumbanua Elsafitri Elsafitri Eva Yuniarti Utami Eva Yuniarti Utami Fachry Abda El Rahman Fahira Kamilia Salsabila Fajriani Azis Faslul Rahman Hajar Dewantara Hajar Dewantara Halek Mu&#039;min Hardiyanti, Andi Aryani Hasbiah, Siti Hasbiah, Sitti HERY PURNOMO Hety Budiyanti Hety Budiyanti Ika Wahyu Pratiwi Ika Wahyu Pratiwi Ilham Alfian Ramadhan Ramelan Indah Wati Indah Wati Irwandi Isma Azis Riu Isma Azis Riu Johnson, Nur Atifah Septira M. Ikhwan Maulana Haeruddin M. Ikhwan Mualana Haeruddin M. Miftach Fakhri Maizul Rahmizal Malik, A. Jihan Rahmadani Marnoto Marsena Limbong Mas'ud Mas'ud Masdar Ryketeng Mubin, Muh. Ibnu Muh. Ibnu Mubin Muh. Ibnu Mubin Muh. Yushar Mustafa Muh. Yusuf Kholiq M Muhammad Fadel Dinero Muhammad Ilham Wardhana Haeruddin Muhammad Isbar Pratama Muhammad Muhajirin Chinsa Muhammad Rakib Muhammad Zuhdi Muhammad Zuhdi Muhammad Zuhdi Muhlis Muhlis Musa, Muhammad Ichwan Mutmainna, Nur Novarianti Novarianti Novarianti Novarianti Nulthazam Sarah NUR ALAMSYAH Nur Alamsyah Nur Andini Sudirman Nur Andini Sudirman Nur Annisa Nur Fadilah Ayu Sandira Nur Fitri Nurdin Nurhaedah Nurhaedah Nurhaedah Nurhayani Nurhayani Nurman Nurman Nurman Nurul Afiah Almunawarah Nurul Aszizah Adelia Putri Nur Nurul Fadilah Aswar Nurul Fadilah Aswar Petrus Jacob Pattiasina Petrus Jacob Pattiasina Pratiwi, Ika Wahyu Putra, Muh Al Fatah Arief Putri Ramadhani, Putri Putri, Annisa Mawaddah Arief Raudhatul S. Firzanah Rauf, Deddy Ibrahim Regina Regina Regina Reski Aulia Ramadani Rezky Amalia Hamka Rezky Amalia Hamka Ridwan Sya’rani Rima Andhani Riska Fauzia Riyanti, Apriani Rully Arifiansyah Rully Arifiansyah Ruma, Zainal Ryketeng, Masdar Sah, Nurul Alfadiza Siska Handayani Siti Auliyani Saleh Siti Auliyani Saleh Siti Hasbiah Siti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Soemarno Hidayatullah. S Soemarno Hidayatullah. S Sopi Sopi Sopi St Halija Sulpiani Sulpiani Sumarsih . . Suyatno Karim Swastika, Alya Syahrul, Khaidir Taslim Dangga Tawe, Amiruddin Tenri Sayu Puspitaningsih Dipoatmodjo Ukie Tukinah Ukie Tukinah, Ukie Uswha Dwi Masrurah Widhi Nugraha S.D. Windarsari, Wiwin Riski Winria Putri Intia Zainal Ruma Zainal Ruma