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All Journal Procuratio : Jurnal Ilmiah Manajemen Journal Of Management Science (JMAS) Jurnal Ilmiah Edunomika (JIE) Akubis: Jurnal Akuntansi dan Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Mabny : Journal of Sharia Management and Business juremi: jurnal riset ekonomi Implementasi Manajemen & Kewirausahaan Journal Of Business, Finance, and Economics (JBFE) EKONOMIKA45 Jurnal Manajemen Seminar Nasional Pengabdian Kepada Masyarakat Journal of Applied Management Research Bulletin of Management and Business CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Jurnal Manajemen Bisnis Kewirausahaan Gemilang: Jurnal Manajemen dan Akuntansi Optimal: Jurnal Ekonomi dan Manajemen Economics and Business Journal Jurnal Manajemen Paradoks : Jurnal Ilmu Ekonomi Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Manajemen Riset Inovasi Teknovokasi : Jurnal Pengabdian Masyarakat Jurnal Pendidikan Terapan Seminar Nasional Hasil Penelitian LP2M UNM Jurnal Manajemen Dan Bisnis Ekonomi (JIMBE) International Journal of Economics, Management and Accounting Ininnawa: Jurnal Pengabdian Masyarakat Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Indonesian Journal of Enterprise Architecture Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Jurnal Bisnis dan Kewirausahaan Journal of Management and Innovation Entrepreneurship (JMIE) Ebisnis Manajemen Joong-Ki Journal of Innovative and Creativity MAXIMAL Paramacitra : Jurnal Pengabdian Masyarakat Nusantara Economics and Entrepreneurships Journals Entrepreneurship, Management, and Business Research Journal Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat Inovasi Sosial: Jurnal Pengabdian Masyarakat Pemberdayaan Masyarakat: Jurnal Aksi Sosial Bersama : Jurnal Pengabdian Masyarakat IJHABS Joong-Ki PESHUM Malaqbiq : Jurnal Pengabdian kepada Masyarakat. META - JOURNAL International Journal of Economics and Management Research Lestari: Jurnal Pengabdian Kepada Masyarakat Jurnal Sipakatau Journal of Vocational, Informatics and Computer Education Fundamental and Applied Management Journal Indonesian Journal of Business and Entrepreneurship Research Pinisi Journal of Entrepreneurship Review
Ilma Wulansari Hasdiansa
Fakultas Ekonomi Dan Bisnis, Program Studi Manajemen, Universitas Negeri Makassar
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Experiential Marketing and Customer Loyalty in Food and Beverage Industry Sitti Hasbiah; Ilma Wulansari Hasdiansa
International Humanity Advance, Business & Sciences Vol 1 No 2 (2023): Oktober
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v1i2.120

Abstract

In the highly competitive café and restaurant industry, meeting customer desires is paramount to success. To achieve this, offering unique and value-added experiences alongside technological advancements is essential. This research adopts a quantitative approach, with experiential marketing variables as independent factors and customer loyalty as the dependent variable. Questionnaires were used for data collection, and the study has a cross-sectional time dimension. The sample comprises customers who visited Kampoeng Popsa Makassar at least twice. The study results demonstrate a significant influence of experiential marketing on customer loyalty, as indicated by the high mean values in each experiential marketing dimension. Notably, the "sense" dimension is the most influential factor in driving customer loyalty among the variables. These findings provide Kampoeng Popsa Makassar with valuable insights to enhance customer loyalty and remain competitive. Focusing on enhancing sensory experiences can strengthen their market position, ensuring they continue to meet evolving customer expectations. In a rapidly evolving industry, leveraging experiential marketing strategies is crucial to thrive and differentiate oneself.
Implementasi Social Media Marketing Terhadap Keputusan Pembelian Konsumen pada Rumah Kuning Kecamatan Sinjai Barat Annisa Nur Awalia; Tenri S.P Dipoatmodjo; M. Ilham Wardhana Haeruddin; Siti Hasbiah; Ilma Wulansari Hasdiansa
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 3 No. 1 (2025): January : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v3i1.2704

Abstract

This research aims to determine the impact of Social Media Marketing on purchase decisions at Rumah Kuning in Sinjai Barat District. The data used in this research is primary data with a total of 80 samples. This type of research is classified as quantitative research. The population in this study consists of the consumers of Rumah Kuning in Sinjai Barat District who follow the Rumah Kuning Instagram account. Data collection was carried out using questionnaires and documentation. The method used to analyze the relationship between the independent and dependent variables includes the Classical Assumption Test, namely the Normality Test and Heteroscedasticity Test, Validity Test, Reliability Test, Hypothesis Test (t-test), and Simple Regression Analysis using Statistical Product and Service Solution (SPSS). The results of this study align with (H1), which states that Social Media Marketing has a positive and significant effect on consumer purchase decisions at Rumah Kuning in Sinjai Barat District.
THE IMPACT OF BRAND CREDIBILITY ON BRAND EQUITY IN THE BEAUTY INDUSTRY Hasdiansa, Ilma Wulansari
CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Vol. 3 No. 4 (2024): JULY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/cashflow.v3i4.1519

Abstract

This research investigates the impact of brand credibility on brand equity in the beauty industry, particularly focusing on skincare products. The objective is to explore how the perceived trustworthiness and expertise of a brand influence its overall brand equity, which includes customer loyalty, brand awareness, perceived quality, and brand associations. Using a quantitative approach, data were collected through surveys distributed to 45 consumers who are regular users of beauty products. Statistical analysis, including regression analysis, was used to examine the relationship between brand credibility (comprising trustworthiness and expertise) and brand equity. The results show that brand credibility has a significant positive effect on brand equity, with trustworthiness emerging as the stronger predictor of brand equity compared to expertise. These findings suggest that brands in the beauty industry can enhance their market position by improving their credibility, particularly in terms of trustworthiness. The research concludes that building a trustworthy brand image is essential for strengthening brand equity and sustaining consumer loyalty in a competitive market.
Pelatihan Teknik Proyeksi Bisnis Pada Kelompok Usaha Di Desa Kassi Kecamatan Rumbia Kabupaten Jeneponto Ilma Wulansari Hasdiansa; Sitti Hasbiah
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 2 No. 4 (2024): Desember : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v2i4.1420

Abstract

This community service activity aims to increase the understanding and ability of business groups in Kassi Village, Rumbia District, Jeneponto Regency in making effective business projections. This program is expected to provide strategic provision for business actors in managing finances, planning business development, and facing market challenges. The technique of implementing this activity includes three stages starting from the preparation stage, the implementation stage and the activity evaluation stage. The results of the training showed that traditional business owners have difficulty in applying business forecasting techniques to their businesses because sales records are sometimes incomplete or non-existent. After conducting the simulation, participants were able to understand the basis of sales forecasting for future sales forecasts. In addition, business owners can know their business forecast with certainty. Knowledge of business forecasting is expected to improve business performance and competitiveness. The limitation of this training is that the implementation method does not use instructional techniques so that knowledge about business forecasting can be implemented in business activities.
Implementing the Zachman Framework to Optimize Business Process Management in Gaming Applications Hasdiansa, Ilma Wulansari; Sitti Hasbiah
Indonesian Journal of Enterprise Architecture Vol. 2 No. 1 (2024): IJEA, August 2024
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/ijea.v2i1.0245

Abstract

The gaming industry has witnessed rapid growth over the past few decades. Games are no longer perceived solely as entertainment but have evolved into a significant revenue-generating industry. One popular game, Hayday, offers an engaging experience centered on farming and business. To enhance business process management within the game, the concept of Enterprise Resource Planning (ERP) is highly relevant. This paper explores the implementation of enterprise architecture based on the Zachman Framework within the context of Hayday. The Zachman Framework serves as a structured methodology to design and manage enterprise architecture effectively. By leveraging the framework, organizations can map various perspectives into a comprehensive 6x6 matrix, enabling a deeper understanding of their enterprise architecture. This study adopts a case study approach using qualitative methods. The findings and discussion elaborate on the implementation of the Zachman Framework in the Hayday game application across six key perspectives: data, process, location, people, time, and motivation. This implementation aims to optimize business process management in the game and to lay the groundwork for the development of suitable ERP software.
Pengaruh Social Media Marketing dan Celebrity Endorser terhadap Keputusan Pembelian pada Produk Skincare Scarlett Whitening : Studi pada Mahasiswa Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar Fahira Kamilia Salsabila; Burhanuddin Burhanuddin; Muh. Ichwan Musa; Nurul Fadilah Aswar; Ilma Wulansari Hasdiansa
Ebisnis Manajemen Vol. 2 No. 4 (2024): December : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v2i4.588

Abstract

The use of social media and celebrities in marketing strategies has become a significant phenomenon in the beauty industry, including skin care products. This study aims to determine how the influence of social media marketing and celebrity endorsers on purchasing decisions for scarlett whitening skincare products for students of the Management Study Program, Faculty of Economics and Business, Makassar State University. This study uses a quantitative approach and a questionnaire as a data collection instrument. The population in this study were active students of the 2020 batch of Management Study Program, Faculty of Economics and Business, Makassar State University and the sample used was 100 respondents. The analysis technique used is multiple linear regression analysis using Stastical Product and Service Solution (SPSS) version 26. The results of this study indicate that Social Media Marketing and Celebrity Endorser have a positive and significant effect on Purchasing Decisions in Management Study Program students at the Faculty of Economics and Business, Makassar State University.
Peran Etnosentrisme Konsumen Muda Generasi Z Pada Merek Kecantikan Lokal Hasbiah, Sitti; Hasdiansa, Ilma Wulansari; Nurhaedah, Nurhaedah
Seminar Nasional LP2M UNM SEMINAR NASIONAL 2024 : PROSIDING EDISI 3
Publisher : Seminar Nasional LP2M UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Fenomena meningkatnya dukungan dari konsumen muda Indonesia terhadap merek kecantikan lokal berkaitan erat dengan tren nasionalisme dan kebanggaan terhadap produk-produk dalam negeri. Penelitian ini bertujuan untuk mengevaluasi tingkat etnosentrisme konsumen generasi Z di Indonesia terhadap merek kecantikan lokal serta mengkaji pengaruh faktor psikososial dan demografis terhadapnya. Etnosentrisme konsumen merujuk pada keyakinan tentang moralitas dan kelayakan dalam memilih produk domestik dibandingkan produk impor, yang diukur menggunakan skala CETScale dengan berbagai pernyataan terkait faktor psikososial. Penelitian ini menggunakan metode analisis deskriptif, uji signifikansi, dan tabulasi silang dengan teknik pengambilan sampel non-probabilitas. Hasil menunjukkan bahwa etnosentrisme di kalangan konsumen muda berada pada tingkat yang cukup tinggi, dengan perbedaan signifikan yang didorong oleh faktor psikososial dan demografis. Implikasi manajerial dari temuan ini menunjukkan bahwa perusahaan kosmetik lokal perlu mengoptimalkan nilai kebanggaan nasional serta memperhatikan faktor psikososial dalam strategi pemasaran untuk memperkuat loyalitas konsumen terhadap produk dalam negeri.Kata kunci: etnosentrisme, psikososial, demografis, konsumen muda, generasi Z
PELATIHAN LITERASI PENELITIAN PADA MAHASISWA MANAJEMEN FEB UNM Aslam, Annisa Paramaswary; Haeruddin, M. Ikhwan Maulana; Haeruddin , Muhammad Ilham Wardhana; Hasdiansa, Ilma Wulansari; Amin, Andi Mustika
TEKNOVOKASI : Jurnal Pengabdian Masyarakat Volume 1: Issue 3 (September 2023)
Publisher : Jurusan Teknik Informatika dan Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/teknovokasi.v1i3.592

Abstract

This activity was carried out as research literacy training for FEB UNM management students. The aim of this activity is to develop the skills and abilities of management students in compiling theses and to increase students' understanding and understanding of scientific articles. This activity took place on December 10 2022 at the BU Building of the Faculty of Economics and Business, Makassar State University (FEB UNM) which was attended by 25 participants from the FEB UNM management study program. The method for carrying out this activity is lecture and question and answer. Assessment tools in the form of tests and observations. The team conducted tests in two stages, namely pre-test and post-test which aimed to measure and accept participants for this training. The pre-test score obtained before carrying out the literacy training was 65. Meanwhile, the post-test result displayed was 80. From these results it was found that there was an increase in ability to understand and manage the material studied during the training. This is shown by the average score of participants when answering the tests given by the service team.
(PENGARUH LIVE STREAMING DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINTIFIC PADA PLATFORM TIKTOK) Mutmainna, Nur; Hasbiah, Siti; Haeruddin, Muhammad Ilham Wardhana; Musa, Chalid Imran; Hasdiansa, Ilma Wulansari
Journal of Management and Innovation Entrepreneurship (JMIE) Vol. 1 No. 2 (2024): Januari
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jmie.v1i2.394

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh live streaming dan online customer review terhadap keputusan pembelian produk Skintific pada platform TikTok. Populasi yang digunakan dalam penelitian ini adalah seluruh mahasiswa program studi manajemen Universitas Negeri Makassar angkatan 2020 hingga 2023. Adapun Jumlah sampel pada penelitian ini adalah sebanyak 100 orang mahasiswa. Jenis data yang digunakan dalam penelitian ini adalah jenis penelitian kuantitatif dengan teknik pengambilan sampel non probability sampling. Teknik pengumpukan data dilakukan dengan kuesioner dan studi pustaka. Data dianalisis menggunakan metode uji validitas, uji reliabilitas, uji asumsi klasik yang terdiri dari uji normalitas, uji multikolinearitas, dan uji heteroskedastisitas, uji analisis regresi linear berganda, uji hipotesis, dan uji koefisien determinan dengan bantuan olah data SPSS. Hasil penelitian ini menunjukkan bahwa variabel live streaming secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian, artinya jika host mempromosikan produknya melalui live streaming secara rutin dan konsisten, akan meningkatkan keputusan pembelian produk Skintific. Variabel online customer review secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian, artinya dengan adanya fitur ulasan ini, online customer review dapat memberikan informasi tambahan bagi calon konsumen. Ulasan membantu untuk mengetahui kelebihan dan kekurangan suatu produk dari sudut pandang konsumen yang pernah menggunakan produk tersebut. Hal ini akan mempengaruhi keputusan konsumen sebelum melakukan pembelian. Dan secara simultan live streaming dan online customer review memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Artinya semakin sering streamer mempromosikan produknya melalui live streaming dan semakin banyak review online yang ditampilkan kepada konsumen maka akan mempengaruhi keputusan pembelian.
Pelatihan Penyusunan Anggaran Produksi Pada Pemilik Usaha Batu Bata di Kelurahan Limbung Kecamatan Bajeng Kabupaten Gowa Anwar Anwar; Sitti Hasbiah; Nurhaedah Nurhaedah; Ilma Wulansari Hasdiansa; Zainal Ruma; Nurman Nurman
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 3 No. 1: November 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v3i1.2484

Abstract

Mitra Program Kemitraan Masyarakat (PKM) adalah usaha kecil dan mikro yang dimiliki Batu Bata. Perusahaan mitra masih dikelola dengan cara tradisional, kurang perhitungan atau penganggaran yang baik. Membekali pemilik usaha dengan pengetahuan ini akan sangat membantu mereka mengembangkan profesionalisme dalam mengelola bisnis. Tujuan dari pengabdian ini adalah untuk memotivasi pemilik usaha pembuatan batu bata agar memperoleh pengetahuan dan keterampilan yang diperlukan agar mampu menyusun anggaran produksi yang akurat, yang merupakan prasyarat bagi perkembangan usahanya. Pengabdian ini menggunakan kombinasi metode ceramah, latihan, dan diskusi. Pesertanya adalah para pemilik usaha batu bata di Kecamatan Limbung Kec. Bajeng, Kab. Gowa. Teknik pelaksanaan kegiatan ini meliputi tiga tahap yang dimulai dari tahap persiapan, tahap pelaksanaan dan tahap evaluasi kegiatan. Hasil yang diperoleh dari pengabdian ini adalah (1) Pemilik usaha memahami unsur-unsur penganggaran, (2) dapat mencatat pendapatan sebagai dasar perkiraan pendapatan di masa depan, (3)mengetahui sistem penganggaran produksi. Keterbatasan dalam pelatihan ini adalah metode pelaksanaan belum menggunakan teknik pendampingan, sehingga pengetahuan tentang penyusunan anggaran produksi dapat diimplementasikan dalam aktivitas usaha
Co-Authors Abadi, Rahmat Riwayat Adam Ramadhan Agung Widhi Kurniawan Ahmad Farhan, Ahmad Akmal Hidayat Akmar Akilah Kautsar Al Maududi Bahmar Alim Bahri Andhani, Rima Andi Anggi Kemalasari Andi Anggi Kemalasari Andi Ardiansyah Sonda Andi Muhammad Irfan Andi Mustika Amin Andi Nailah Quin Azisah Alisyahbana Andika Isma Annajmi Rauf Annajmi Rauf Annisa Nur Awalia Anwar Anwar Anwar Anwar Anwar Ramli Anwar Ramli Arvina Nabila Ardhana Ashabul Kahfi Ashabul Kahfi, Ashabul Aslam, Annisa Paramaswary Azis, Fajriani Azisah Alisyahbana, Andi Nailah Quin Badirun Basir Basri Bado Basri Bado Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Chalid Imran Musa Deddy Ibrahim Rauf Deswalantri Deswalantri Deswalantri Deswalantri Eliagus Telaumbanua Elsafitri Elsafitri Eva Yuniarti Utami Eva Yuniarti Utami Fachry Abda El Rahman Fahira Kamilia Salsabila Fajriani Azis Faslul Rahman Haeruddin , Muhammad Ilham Wardhana Haeruddin, M. Ilham Wardhana Haeruddin, Muh. Ilham Wardhana Hajar Dewantara Hajar Dewantara Halek Mu'min Hardiyanti, Andi Aryani Hasbiah, Siti Hasbiah, Sitti HERY PURNOMO Hety Budiyanti Ika Wahyu Pratiwi Ika Wahyu Pratiwi Ilham Alfian Ramadhan Ramelan Indah Wati Indah Wati Irwandi Isma Azis Riu Johnson, Nur Atifah Septira Kasim, Amalia M. Ikhwan Maulana Haeruddin M. Miftach Fakhri M.Ilham Wardhana Haeruddin Maizul Rahmizal Malik, A. Jihan Rahmadani Marnoto Mubin, Muh. Ibnu Muh. Ibnu Mubin Muh. Yushar Mustafa Muh. Yusuf Kholiq M Muhammad Fadel Dinero Muhammad Isbar Pratama Muhammad Muhajirin Chinsa Muhammad Rakib Muhammad Zuhdi Muhammad Zuhdi Muhlis Muhlis Musa, Muhammad Ichwan Mutmainna, Nur Novarianti Novarianti Nulthazam Sarah NUR ALAMSYAH Nur Alamsyah Nur Andini Sudirman Nur Fadilah Ayu Sandira Nur Fitri Nurdin Nurdin Nurdin Nurhaedah Nurhaedah Nurhaedah Nurman Nurman Nurman Nurul Aszizah Adelia Putri Nur Nurul Fadilah Aswar Petrus Jacob Pattiasina Petrus Jacob Pattiasina Pratiwi, Ika Wahyu Putra, Muh Al Fatah Arief Putri Ramadhani, Putri Putri, Annisa Mawaddah Arief Raudhatul S. Firzanah Rauf, Deddy Ibrahim Regina Regina Regina Rezky Amalia Hamka Rezky Amalia Hamka Ridwan Sya’rani Riyanti, Apriani Rully Arifiansyah Ruma, Zainal Ryketeng, Masdar Sah, Nurul Alfadiza Siska Handayani Siti Auliyani Saleh Siti Auliyani Saleh Siti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Soemarno Hidayatullah. S Soemarno Hidayatullah. S Sopi St Halija Sulpiani Sulpiani Sumarsih . . Swastika, Alya Syahrul, Khaidir Taslim Dangga Tawe, Amiruddin Tenri Sayu Puspitaningsih Dipoatmodjo Ukie Tukinah, Ukie Winria Putri Intia Zainal Ruma Zainal Ruma