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All Journal Procuratio : Jurnal Ilmiah Manajemen Journal Of Management Science (JMAS) Jurnal Ilmiah Edunomika (JIE) Akubis: Jurnal Akuntansi dan Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Mabny : Journal of Sharia Management and Business Implementasi Manajemen & Kewirausahaan Journal Of Business, Finance, and Economics (JBFE) EKONOMIKA45 Seminar Nasional Pengabdian Kepada Masyarakat Journal of Applied Management Research Bulletin of Management and Business CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Jurnal Manajemen Bisnis Kewirausahaan Gemilang: Jurnal Manajemen dan Akuntansi Optimal: Jurnal Ekonomi dan Manajemen Economics and Business Journal Jurnal Manajemen Paradoks : Jurnal Ilmu Ekonomi Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Manajemen Riset Inovasi Teknovokasi : Jurnal Pengabdian Masyarakat Jurnal Pendidikan Terapan Indonesian Journal Of Business And Entrepreneurship Research Seminar Nasional Hasil Penelitian LP2M UNM Jurnal Manajemen Dan Bisnis Ekonomi (JIMBE) Pinisi Journal of Entrepreneurship Review International Journal of Economics, Management and Accounting Ininnawa: Jurnal Pengabdian Masyarakat Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Journal of Vocational, Informatics and Computer Education Fundamental and Applied Management Journal Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Indonesian Journal of Enterprise Architecture Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Jurnal Bisnis dan Kewirausahaan Journal of Management and Innovation Entrepreneurship (JMIE) Ebisnis Manajemen Joong-Ki Journal of Innovative and Creativity Jurnal Sipakatau MAXIMAL Paramacitra : Jurnal Pengabdian Masyarakat Nusantara Economics and Entrepreneurships Journals Entrepreneurship, Management, and Business Research Journal Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat Inovasi Sosial: Jurnal Pengabdian Masyarakat Bersama : Jurnal Pengabdian Masyarakat IJHABS Joong-Ki PESHUM Malaqbiq : Jurnal Pengabdian kepada Masyarakat. META - JOURNAL International Journal of Economics and Management Research Lestari: Jurnal Pengabdian Kepada Masyarakat
Ilma Wulansari Hasdiansa
Fakultas Ekonomi Dan Bisnis, Program Studi Manajemen, Universitas Negeri Makassar
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Implementing the Zachman Framework to Optimize Business Process Management in Gaming Applications Hasdiansa, Ilma Wulansari; Sitti Hasbiah
Indonesian Journal of Enterprise Architecture Vol. 2 No. 1 (2024): IJEA, August 2024
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/ijea.v2i1.0245

Abstract

The gaming industry has witnessed rapid growth over the past few decades. Games are no longer perceived solely as entertainment but have evolved into a significant revenue-generating industry. One popular game, Hayday, offers an engaging experience centered on farming and business. To enhance business process management within the game, the concept of Enterprise Resource Planning (ERP) is highly relevant. This paper explores the implementation of enterprise architecture based on the Zachman Framework within the context of Hayday. The Zachman Framework serves as a structured methodology to design and manage enterprise architecture effectively. By leveraging the framework, organizations can map various perspectives into a comprehensive 6x6 matrix, enabling a deeper understanding of their enterprise architecture. This study adopts a case study approach using qualitative methods. The findings and discussion elaborate on the implementation of the Zachman Framework in the Hayday game application across six key perspectives: data, process, location, people, time, and motivation. This implementation aims to optimize business process management in the game and to lay the groundwork for the development of suitable ERP software.
Pengaruh Social Media Marketing dan Celebrity Endorser terhadap Keputusan Pembelian pada Produk Skincare Scarlett Whitening : Studi pada Mahasiswa Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar Fahira Kamilia Salsabila; Burhanuddin Burhanuddin; Muh. Ichwan Musa; Nurul Fadilah Aswar; Ilma Wulansari Hasdiansa
Ebisnis Manajemen Vol. 2 No. 4 (2024): December : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v2i4.588

Abstract

The use of social media and celebrities in marketing strategies has become a significant phenomenon in the beauty industry, including skin care products. This study aims to determine how the influence of social media marketing and celebrity endorsers on purchasing decisions for scarlett whitening skincare products for students of the Management Study Program, Faculty of Economics and Business, Makassar State University. This study uses a quantitative approach and a questionnaire as a data collection instrument. The population in this study were active students of the 2020 batch of Management Study Program, Faculty of Economics and Business, Makassar State University and the sample used was 100 respondents. The analysis technique used is multiple linear regression analysis using Stastical Product and Service Solution (SPSS) version 26. The results of this study indicate that Social Media Marketing and Celebrity Endorser have a positive and significant effect on Purchasing Decisions in Management Study Program students at the Faculty of Economics and Business, Makassar State University.
Pengembangan Literasi Digital Masyarakat Sekolah Melalui Pelatihan Pembuatan Komik Digital Cerita Rakyat Deswalantri; Pratiwi, Ika Wahyu; Riyanti, Apriani; Ilma Wulansari Hasdiansa; Sitti Hasbiah
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Volume 1 Issue 1 Desember 2023: Jurnal Sipakatau
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v1i1.234

Abstract

This community service activity aims to increase the level of digital literacy among school community members, especially teachers and students, through the development of folklore in the form of digital comics using the Canva application. The approach in the implementation of this PKM involves training and guidance activities for participants, helping them master the use of the Canva application to create folktales in digital comic format. During the training period, participants were provided with detailed guidance on techniques to visually depict folklore, incorporate it with digital technology, and present it in an attractive comic format. In addition, participants were also equipped with knowledge on utilizing social media and other digital platforms as a means to share the works they have created. The outcomes of this activity include a significant improvement in participants' digital literacy skills, increased appreciation for local cultural heritage through folklore development, and increased creativity in the utilization of digital technology. Therefore, this PKM has a positive impact in supporting the improvement of digital literacy, promoting appreciation of local cultural heritage through digital platforms, and providing active opportunities for school communities to participate more proactively in the evolving digital era.
Enhancing Added Value of Village Agriculture Sector through Strengthening the Capacity of BUMDes Based on Digital Economy: Meningkatkan Nilai Tambah Sektor Pertanian Desa melalui Penguatan Kapasitas BUMDes Berbasis Ekonomi Digital Hajar Dewantara; Basri Bado; Sitti Hasbiah; Ilma Wulansari Hasdiansa; Andi Anggi Kemalasari
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Volume 2 Issue 1 December 2024: Jurnal Sipakatau
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v1i6.2439

Abstract

Village-owned enterprises (BUMDes) are institutions established to manage economic potential and resources in the village to improve community welfare. In Kassi Village, Jeneponto Regency, BUMDes has significant potential in developing the agricultural sector, but this potential has not been fully utilized. This research aims to increase the added value of the agricultural sector through strengthening the capacity of BUMDes by utilizing digital technology. The application of e-commerce, digital marketing, and data management is expected to expand market access for local products and improve their competitiveness. The methods used include identification of training needs, ongoing mentoring, and monitoring and evaluation of the BUMDes digitalization process. The program results show an increase in operational efficiency and expansion of marketing networks, as well as an increase in the added value of agricultural and tourism products. Analysis shows that the training on sustainable agriculture and basic technology has had a significant impact on improving participants' knowledge and skills, as evidenced by the increase in average pretest to posttest scores. The high correlation between the initial and final scores indicates that the training was effective for all participants. This digital transformation through BUMDes has the potential to become a model for other villages in Indonesia, making digital economic empowerment a strategic solution to improve the welfare of rural communities in an inclusive and sustainable manner. Abstrak Usaha milik desa (BUMDes) adalah lembaga yang didirikan untuk mengelola potensi ekonomi dan sumber daya di desa guna meningkatkan kesejahteraan masyarakat. Di Desa Kassi, Kabupaten Jeneponto, BUMDes memiliki potensi yang signifikan dalam mengembangkan sektor pertanian, tetapi potensi ini belum sepenuhnya dimanfaatkan. Penelitian ini bertujuan untuk meningkatkan nilai tambah sektor pertanian melalui penguatan kapasitas BUMDes dengan memanfaatkan teknologi digital. Penerapan e-commerce, pemasaran digital, dan manajemen data diharapkan dapat memperluas akses pasar untuk produk lokal dan meningkatkan daya saingnya. Metode yang digunakan meliputi identifikasi kebutuhan pelatihan, pendampingan yang berkelanjutan, serta pemantauan dan evaluasi proses digitalisasi BUMDes. Hasil program menunjukkan peningkatan efisiensi operasional dan perluasan jaringan pemasaran, serta peningkatan nilai tambah produk pertanian dan pariwisata. Analisis menunjukkan bahwa pelatihan tentang pertanian berkelanjutan dan teknologi dasar memiliki dampak signifikan terhadap peningkatan pengetahuan dan keterampilan peserta, seperti yang dibuktikan dengan peningkatan rata-rata skor pretest dan posttest. Korelasi tinggi antara skor awal dan akhir menunjukkan bahwa pelatihan tersebut efektif bagi seluruh peserta. Transformasi digital melalui BUMDes memiliki potensi untuk menjadi model bagi desa-desa lain di Indonesia, menjadikan pemberdayaan ekonomi digital sebagai solusi strategis untuk meningkatkan kesejahteraan masyarakat pedesaan secara inklusif dan berkelanjutan.
Understanding Investment Motivation in the Young Generation Using Self-Determination Theory Ilma Wulansari Hasdiansa; Sitti Hasbiah
Fundamental and Applied Management Journal Vol. 2 No. 2 (2024): FAMJ, December 2024
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/famj.v2i2.2245

Abstract

This study aims to analyze the investment motivation of students using the Self-Determination Theory (SDT) framework. SDT emphasizes three basic psychological needs that influence motivation: competence, relatedness, and autonomy. Data were collected through a survey involving students from various disciplines at Universitas Negeri Makassar (UNM). The findings reveal that fulfilling the need for competence through investment training programs and seminars, fostering relatedness through investment communities and discussion groups, and supporting autonomy in investment decision-making significantly enhance students' investment motivation. The conclusion of this study highlights the importance of institutional support in the form of education, community building, and the provision of investment platforms that empower students to make independent decisions. These findings have practical implications for universities and other educational institutions, suggesting the need for effective strategies to boost financial literacy and encourage investment participation among students. By addressing these psychological needs, educational institutions can play a pivotal role in shaping the investment behaviors of the young generation.
Human Capital Theory as a Foundation for Investment Among the Young Generation Sitti Hasbiah; Ilma Wulansari Hasdiansa
Fundamental and Applied Management Journal Vol. 2 No. 2 (2024): FAMJ, December 2024
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/famj.v2i2.2248

Abstract

This study makes a significant contribution to understanding the role of Human Capital Theory in the investment decisions made by students, with a focus on human capital development. Through data analysis gathered from respondents at Universitas Negeri Makassar, the research explores the importance of investing in education, skills, and financial literacy as crucial elements in strengthening individual capacity for success. Using a descriptive method, the findings indicate that respondents exhibit consistent behavior toward human capital investment, reflecting a strong awareness of the importance of human capital development in achieving career success. The results underscore the critical role that Human Capital Theory plays in shaping students' investment decisions, highlighting the value they place on educational and skill development. The implications of this study reinforce the need for effective educational policies that enhance the quality of human resources within the academic environment, providing a solid foundation for students to achieve long-term success in their professional lives.  
Peran Etnosentrisme Konsumen Muda Generasi Z Pada Merek Kecantikan Lokal Hasbiah, Sitti; Hasdiansa, Ilma Wulansari; Nurhaedah, Nurhaedah
Seminar Nasional LP2M UNM SEMINAR NASIONAL 2024 : PROSIDING EDISI 3
Publisher : Seminar Nasional LP2M UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Fenomena meningkatnya dukungan dari konsumen muda Indonesia terhadap merek kecantikan lokal berkaitan erat dengan tren nasionalisme dan kebanggaan terhadap produk-produk dalam negeri. Penelitian ini bertujuan untuk mengevaluasi tingkat etnosentrisme konsumen generasi Z di Indonesia terhadap merek kecantikan lokal serta mengkaji pengaruh faktor psikososial dan demografis terhadapnya. Etnosentrisme konsumen merujuk pada keyakinan tentang moralitas dan kelayakan dalam memilih produk domestik dibandingkan produk impor, yang diukur menggunakan skala CETScale dengan berbagai pernyataan terkait faktor psikososial. Penelitian ini menggunakan metode analisis deskriptif, uji signifikansi, dan tabulasi silang dengan teknik pengambilan sampel non-probabilitas. Hasil menunjukkan bahwa etnosentrisme di kalangan konsumen muda berada pada tingkat yang cukup tinggi, dengan perbedaan signifikan yang didorong oleh faktor psikososial dan demografis. Implikasi manajerial dari temuan ini menunjukkan bahwa perusahaan kosmetik lokal perlu mengoptimalkan nilai kebanggaan nasional serta memperhatikan faktor psikososial dalam strategi pemasaran untuk memperkuat loyalitas konsumen terhadap produk dalam negeri.Kata kunci: etnosentrisme, psikososial, demografis, konsumen muda, generasi Z
PELATIHAN LITERASI PENELITIAN PADA MAHASISWA MANAJEMEN FEB UNM Aslam, Annisa Paramaswary; Haeruddin, M. Ikhwan Maulana; Haeruddin , Muhammad Ilham Wardhana; Hasdiansa, Ilma Wulansari; Amin, Andi Mustika
TEKNOVOKASI : Jurnal Pengabdian Masyarakat Volume 1: Issue 3 (September 2023)
Publisher : Jurusan Teknik Informatika dan Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/teknovokasi.v1i3.592

Abstract

This activity was carried out as research literacy training for FEB UNM management students. The aim of this activity is to develop the skills and abilities of management students in compiling theses and to increase students' understanding and understanding of scientific articles. This activity took place on December 10 2022 at the BU Building of the Faculty of Economics and Business, Makassar State University (FEB UNM) which was attended by 25 participants from the FEB UNM management study program. The method for carrying out this activity is lecture and question and answer. Assessment tools in the form of tests and observations. The team conducted tests in two stages, namely pre-test and post-test which aimed to measure and accept participants for this training. The pre-test score obtained before carrying out the literacy training was 65. Meanwhile, the post-test result displayed was 80. From these results it was found that there was an increase in ability to understand and manage the material studied during the training. This is shown by the average score of participants when answering the tests given by the service team.
(PENGARUH LIVE STREAMING DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINTIFIC PADA PLATFORM TIKTOK) Mutmainna, Nur; Hasbiah, Siti; Haeruddin, Muhammad Ilham Wardhana; Musa, Chalid Imran; Hasdiansa, Ilma Wulansari
Journal of Management and Innovation Entrepreneurship (JMIE) Vol. 1 No. 2 (2024): Januari
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jmie.v1i2.394

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh live streaming dan online customer review terhadap keputusan pembelian produk Skintific pada platform TikTok. Populasi yang digunakan dalam penelitian ini adalah seluruh mahasiswa program studi manajemen Universitas Negeri Makassar angkatan 2020 hingga 2023. Adapun Jumlah sampel pada penelitian ini adalah sebanyak 100 orang mahasiswa. Jenis data yang digunakan dalam penelitian ini adalah jenis penelitian kuantitatif dengan teknik pengambilan sampel non probability sampling. Teknik pengumpukan data dilakukan dengan kuesioner dan studi pustaka. Data dianalisis menggunakan metode uji validitas, uji reliabilitas, uji asumsi klasik yang terdiri dari uji normalitas, uji multikolinearitas, dan uji heteroskedastisitas, uji analisis regresi linear berganda, uji hipotesis, dan uji koefisien determinan dengan bantuan olah data SPSS. Hasil penelitian ini menunjukkan bahwa variabel live streaming secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian, artinya jika host mempromosikan produknya melalui live streaming secara rutin dan konsisten, akan meningkatkan keputusan pembelian produk Skintific. Variabel online customer review secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian, artinya dengan adanya fitur ulasan ini, online customer review dapat memberikan informasi tambahan bagi calon konsumen. Ulasan membantu untuk mengetahui kelebihan dan kekurangan suatu produk dari sudut pandang konsumen yang pernah menggunakan produk tersebut. Hal ini akan mempengaruhi keputusan konsumen sebelum melakukan pembelian. Dan secara simultan live streaming dan online customer review memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Artinya semakin sering streamer mempromosikan produknya melalui live streaming dan semakin banyak review online yang ditampilkan kepada konsumen maka akan mempengaruhi keputusan pembelian.
Pelatihan Penyusunan Anggaran Produksi Pada Pemilik Usaha Batu Bata di Kelurahan Limbung Kecamatan Bajeng Kabupaten Gowa Anwar Anwar; Sitti Hasbiah; Nurhaedah Nurhaedah; Ilma Wulansari Hasdiansa; Zainal Ruma; Nurman Nurman
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 3 No. 1: November 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v3i1.2484

Abstract

Mitra Program Kemitraan Masyarakat (PKM) adalah usaha kecil dan mikro yang dimiliki Batu Bata. Perusahaan mitra masih dikelola dengan cara tradisional, kurang perhitungan atau penganggaran yang baik. Membekali pemilik usaha dengan pengetahuan ini akan sangat membantu mereka mengembangkan profesionalisme dalam mengelola bisnis. Tujuan dari pengabdian ini adalah untuk memotivasi pemilik usaha pembuatan batu bata agar memperoleh pengetahuan dan keterampilan yang diperlukan agar mampu menyusun anggaran produksi yang akurat, yang merupakan prasyarat bagi perkembangan usahanya. Pengabdian ini menggunakan kombinasi metode ceramah, latihan, dan diskusi. Pesertanya adalah para pemilik usaha batu bata di Kecamatan Limbung Kec. Bajeng, Kab. Gowa. Teknik pelaksanaan kegiatan ini meliputi tiga tahap yang dimulai dari tahap persiapan, tahap pelaksanaan dan tahap evaluasi kegiatan. Hasil yang diperoleh dari pengabdian ini adalah (1) Pemilik usaha memahami unsur-unsur penganggaran, (2) dapat mencatat pendapatan sebagai dasar perkiraan pendapatan di masa depan, (3)mengetahui sistem penganggaran produksi. Keterbatasan dalam pelatihan ini adalah metode pelaksanaan belum menggunakan teknik pendampingan, sehingga pengetahuan tentang penyusunan anggaran produksi dapat diimplementasikan dalam aktivitas usaha
Co-Authors Abadi, Rahmat Riwayat Adam Ramadhan Adio, Matthew Olufemi Agung Widhi Kurniawan Ahmad Farhan, Ahmad Akmal Hidayat Akmar Akilah Kautsar Al Maududi Bahmar Alim Bahri Andhani, Rima Andi Anggi Kemalasari Andi Ardiansyah Sonda Andi Muhammad Irfan Andi Mustika Amin Andi Nailah Quin Azisah Alisyahbana Andika Isma Annajmi Rauf Annisa Nur Awalia Anwar Anwar Anwar Anwar Anwar Ramli Anwar Ramli Arifiansyah, Rully Ashabul Kahfi Ashabul Kahfi, Ashabul Aslam, Annisa Paramaswary Azis, Fajriani Azisah Alisyahbana, Andi Nailah Quin Basir, Badirun Basri Bado Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Chalid Imran Musa Deddy Ibrahim Rauf Deswalantri Deswalantri Elsafitri Elsafitri Eva Yuniarti Utami Eva Yuniarti Utami Fachry Abda El Rahman Fahira Kamilia Salsabila Fajriani Azis Faslul Rahman Haeruddin , Muhammad Ilham Wardhana Haeruddin, M. Ilham Wardhana Haeruddin, Muh. Ilham Wardhana Hajar Dewantara Hardiyanti, Andi Aryani Hasbiah, Siti Hasbiah, Sitti Hery Purnomo Hety Budiyanti Ika Wahyu Pratiwi Ilham Alfian Ramadhan Ramelan Indah Wati Indah Wati Irwandi Irwandi Irwandi Isma Azis Riu Johnson, Nur Atifah Septira M. Ikhwan Maulana Haeruddin M. Miftach Fakhri M.Ilham Wardhana Haeruddin Maizul Rahmizal Malik, A. Jihan Rahmadani Marnoto Mu'min, Halek Mubin, Muh. Ibnu Muh. Ibnu Mubin Muh. Yusuf Kholiq M Muhammad Fadel Dinero Muhammad Isbar Pratama Muhammad Muhajirin Chinsa Muhammad Rakib Muhammad Zuhdi Muhammad Zuhdi Muhlis Muhlis Musa, Muhammad Ichwan Mustafa, Muh. Yushar Mutmainna, Nur Novarianti Novarianti Nulthazam Sarah NUR ALAMSYAH Nur Andini Sudirman Nur Fadilah Ayu Sandira Nurdin Nurdin Nurdin Nurhaedah Nurhaedah Nurhaedah Nurman Nurman Nurman Nurul Aszizah Adelia Putri Nur Nurul Fadilah Aswar Petrus Jacob Pattiasina Pratiwi, Ika Wahyu Putra, Muh Al Fatah Arief Putri Ramadhani, Putri Putri, Annisa Mawaddah Arief Raudhatul S. Firzanah Regina Regina Regina Rezky Amalia Hamka Rezky Amalia Hamka Riyanti, Apriani Ruma, Zainal Ryketeng, Masdar Sah, Nurul Alfadiza Siti Auliyani Saleh Siti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Soemarno Hidayatullah. S Soemarno Hidayatullah. S Sopi St Halija Sulpiani Sumarsih . . Swastika, Alya Syahrul, Khaidir Sya’rani, Ridwan Taslim Dangga Tawe, Amiruddin Tenri Sayu Puspitaningsih Dipoatmodjo Ukie Tukinah, Ukie Winria Putri Intia Zainal Ruma Zainal Ruma