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All Journal Procuratio : Jurnal Ilmiah Manajemen Journal Of Management Science (JMAS) Jurnal Ilmiah Edunomika (JIE) Akubis: Jurnal Akuntansi dan Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Daengku: Journal of Humanities and Social Sciences Innovation Mabny : Journal of Sharia Management and Business juremi: jurnal riset ekonomi Implementasi Manajemen & Kewirausahaan Journal Of Business, Finance, and Economics (JBFE) EKONOMIKA45 Journal Of Human And Education (JAHE) Jurnal Manajemen Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Seminar Nasional Pengabdian Kepada Masyarakat Journal of Applied Management Research Bulletin of Management and Business CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Manajemen Bisnis Kewirausahaan Gemilang: Jurnal Manajemen dan Akuntansi Economics and Business Journal Jurnal Manajemen Benefit : Journal of Bussiness, Economics, and Finance Paradoks : Jurnal Ilmu Ekonomi Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Manajemen Riset Inovasi Teknovokasi : Jurnal Pengabdian Masyarakat Jurnal Pendidikan Terapan Seminar Nasional Hasil Penelitian LP2M UNM Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen Sammajiva: Jurnal Penelitian Bisnis dan Manajemen (JIMBE) International Journal of Economics, Management and Accounting Ininnawa: Jurnal Pengabdian Masyarakat Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Jurnal Bisnis dan Kewirausahaan Journal of Management and Innovation Entrepreneurship (JMIE) Ebisnis Manajemen Joong-Ki Journal of Innovative and Creativity MAXIMAL Paramacitra : Jurnal Pengabdian Masyarakat Nusantara Economics and Entrepreneurships Journals Entrepreneurship, Management, and Business Research Journal Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat Inovasi Sosial: Jurnal Pengabdian Masyarakat Pemberdayaan Masyarakat: Jurnal Aksi Sosial Bersama : Jurnal Pengabdian Masyarakat IJHABS Joong-Ki PESHUM Malaqbiq : Jurnal Pengabdian kepada Masyarakat. International Journal of Education Management and Religion META - JOURNAL International Journal of Economics and Management Research Lestari: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen, Bisnis dan Kewirausahaan Jurnal Sipakatau Journal of Vocational, Informatics and Computer Education Fundamental and Applied Management Journal Indonesian Journal of Business and Entrepreneurship Research Pinisi Journal of Entrepreneurship Review Indonesian Journal of Enterprise Architecture Jurnal Publikasi Manajemen Informatika Optimal: Jurnal Ekonomi dan Manajemen
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SOSIALISASI DAN PELATIHAN PEMASARAN BERKELANJUTAN: MEMBANGUN KESADARAN KONSUMEN TERHADAP PRODUK RAMAH LINGKUNGAN Aswar, Nurul Fadilah; Hamka, Rezky Amalia; Hasdiansa, Ilma Wulansari; Hasbiah, Siti; Syahrul, Khaidir
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Vol. 3 No. 1 (2025): Volume 03 Nomor 01 (April 2025)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ininnawa.v3i1.7736

Abstract

Kesadaran konsumen terhadap isu lingkungan mendorong permintaan akan produk ramah lingkungan, namun banyak pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia, khususnya di Desa Rumbia, Kecamatan Kassi, Kabupaten Jeneponto, masih menghadapi kesulitan dalam menerapkan strategi pemasaran berkelanjutan. Kegiatan pengabdian ini bertujuan untuk meningkatkan pemahaman dan keterampilan pelaku UMKM terkait pemasaran berkelanjutan melalui sosialisasi dan pelatihan. Metode pelaksanaan meliputi identifikasi kebutuhan, penyusunan modul, pelatihan partisipatif berbasis studi kasus, praktik penyusunan rencana pemasaran, serta pendampingan teknis. Hasil pelatihan menunjukkan peningkatan signifikan dalam pemahaman peserta tentang pemasaran berkelanjutan, branding, packaging ramah lingkungan, serta pemanfaatan media digital. Sebagian besar UMKM mulai mengadopsi kemasan berbahan dasar daur ulang dan memperkuat identitas merek mereka. Program ini membuktikan bahwa pendekatan pemasaran berkelanjutan mampu meningkatkan daya saing produk lokal di pasar digital, sekaligus mendukung pembangunan ekonomi yang lebih inklusif dan ramah lingkungan. Ke depan, diperlukan pendampingan lanjutan dan perluasan program serupa untuk memperkuat transformasi UMKM berbasis keberlanjutan.
Building Consumer Trust Through Information System Integration in E-Commerce Hasbiah, Sitti; Hasdiansa, Ilma Wulansari
International Journal of Economics, Management and Accounting (IJEMA) Vol. 3 No. 1 (2025): June
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v3i1.292

Abstract

This study examines how well integrated information systems can enhance user trust by addressing key aspects such as data security, ease of access, and platform reliability. Through a literature review and analysis of online data sources, the study reveals that transparent and reliable information systems foster user loyalty and strengthen the relationship between consumers and e-commerce service providers. Furthermore, the study emphasizes that trust is a critical determinant in the user decision making process, especially in a digital environment where direct interaction is minimal. Integrated systems that prioritize user experience and consistent service delivery significantly reduce uncertainty and perceived risk among users. The findings also show that when users perceive a platform as secure and responsive, their engagement levels increase, resulting in higher retention rates and positive word of mouth. This underscores the importance of continuous system evaluation, inclusion of user feedback, and proactive risk management as strategic components of information system development. In conclusion, investing in robust, user-centric information systems not only improves operational efficiency but also builds sustainable competitive advantage through fostering user trust. This study contributes to the growing discourse on digital trust and offers practical insights for e-commerce providers looking to strengthen their customer relationships through technology integration.
The Effect of Digital Promotion and Brand Awareness on Purchasing Decisions on Scarlett Whitening Skincare Products (Study on TikTok Shop User Students ar FEB UNM) Johnson, Nur Atifah Septira; Amin, Andi Mustika; Haeruddin, Muhammad Ilham Wardhana; Ruma, Zainal; Hasdiansa, Ilma Wulansari
Journal of Applied Management Research Vol. 4 No. 1 (2024)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v4i1.2167

Abstract

In the digital era with the internet that is increasingly developing like today with the sophistication of this technology, it has a major effect on consumer behavior. Digital promotion has become one of the main strategies in marketing efforts to reach consumers who are increasingly connected online. Meanwhile, brand awareness remains an important aspect in shaping consumer perceptions of brands and products. The purpose of this study is to ascertain how Scarlett Whitening product purchasing decisions are influenced by digital promotion and brand awareness among students at Makassar State University's Faculty of Economics and Business. The study's population consisted of 70 enrolled students from Makassar State University's 2020 class in the Faculty of Economics and Business. A questionnaire was used to obtain the data. Multiple linear regression analysis utilizing the Statistical Product and Service Solution (SPSS) is the data analysis method employed. The study's findings suggest that digital promotion partially has a positive and significant effect on Purchasing Decisions. Brand Awareness partially has a positive and significant effect on Purchasing Decisions. Meanwhile Digital Promotion and Brand Awareness simultaneously have a positive and significant effect on Purchasing Decisions.
Pengaruh Pemasaran Digital dan Kesadaran Merek terhadap Niat Beli Sepatu Olahraga Lokal di Kota Makassar Sitti Hasbiah; Ilma Wulansari Hasdiansa
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 1 (2025): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i1.2244

Abstract

This study aims to empirically examine the influence of digital marketing and brand awareness on consumer purchase intentions for local sports shoe products in Makassar City. This study uses a quantitative approach with an associative method. The data collection technique was carried out by distributing questionnaires to 100 respondents selected using a purposive sampling technique. The collected data were then analyzed using multiple linear regression with the help of SPSS version 22 software. The results of the study indicate that digital marketing and brand awareness partially and simultaneously have a positive and significant effect on purchase intentions. The digital marketing variable provides a dominant contribution to increasing purchase intentions compared to brand awareness. The Adjusted R Square value of 0.773 indicates that the two independent variables are able to explain 77.3% of the variation that occurs in the purchase intention variable. This finding indicates that digital-based marketing strategies and increasing brand awareness are key factors in strengthening purchase intentions for local products amidst competitive market competition.
Pengaruh Kualitas Produk dan Citra Merek Terhadap Kesadaran Merek Produk Madu Herbal Zymuno di Kota Makassar Ilma Wulansari Hasdiansa; Sitti Hasbiah
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 3 (2025): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i3.2272

Abstract

This study aims to analyze the effect of product quality and brand image on brand awareness of Zymuno herbal honey products in Makassar City. This study uses a quantitative approach with an associative research type. Data were collected using a survey through a questionnaire distributed to 100 respondents with a purposive sampling technique. The analysis method used is multiple linear regression, accompanied by F test, t test, and determination coefficient analysis. The results of the study indicate that product quality and brand image simultaneously have a significant effect on brand awareness. Partially, each variable also shows a significant effect. The determination coefficient value of 74.5% indicates that variations in brand awareness can be explained by the two independent variables. These findings provide practical recommendations in designing marketing strategies for local herbal products.
The Influence of Social Media Marketing Activities on Customer Satisfaction and Participation Intention in Oriflame Multi-Level Marketing (Mlm) Hasdiansa, Ilma Wulansari
Bulletin of Management and Business Vol. 6 No. 1 (2025): March 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v6i1.352

Abstract

This study investigates the impact of social media marketing activities on customer satisfaction within Oriflame’s customer base, with a focus on the mediating roles of social identification and perceived value. The growing prominence of social media has transformed how businesses engage with consumers, making it critical to utilize these platforms effectively. Using Structural Equation Modeling (SEM), this research analyzes data from 50 respondents in Makassar City, collected through structured questionnaires. The findings reveal that social media marketing—through engaging content, interactive communication, and personalized efforts—positively influences customer satisfaction. Furthermore, satisfaction significantly drives key behavioral intentions: participation, purchasing, and willingness to join Oriflame’s multilevel marketing (MLM) network. The study highlights the importance of customer satisfaction as a predictor of loyalty and advocacy behavior, which are essential for sustained competitive advantage. Social identification and perceived value serve as significant mediators in this relationship. Social identification enhances emotional connection and a sense of belonging to the brand community, while perceived value reflects the alignment between customer expectations and the brand’s offerings, enriching the customer experience. These mediating factors strengthen the influence of social media marketing on satisfaction. The research offers practical insights for businesses aiming to enhance their digital marketing strategies. It underscores the necessity of fostering meaningful interactions on social media to boost not only satisfaction but also long-term engagement and conversion. By understanding these dynamics, companies like Oriflame can optimize marketing efforts, build stronger customer relationships, and achieve sustained growth in the digital era.
Pengaruh Kualitas Produk, Persepsi Harga dan Promosi Terhadap Niat Beli Sepatu Lari Lokal di Kota Makassar Sitti Hasbiah; Ilma Wulansari Hasdiansa
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 2 (2025): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i2.4437

Abstract

This study aims to analyze the effect of product quality, price perception, and promotion on purchase intention of local running shoes in Makassar City. The research method used is a quantitative approach with an associative research type. Data were obtained by distributing questionnaires to 100 respondents who are active consumers of local brand running shoes such as Ortuseight, Eagle, League, and Spotec. The sampling technique used purposive sampling. Data analysis was carried out using multiple linear regression with the help of SPSS version 22 software. The results of the study showed that simultaneously the three independent variables, namely product quality, price perception, and promotion, had a significant effect on purchase intention. Partially, each variable also showed a significant effect. The coefficient of determination (Adjusted R Square) of 71.5% indicates that the model is able to explain variations in purchase intention substantially. This study provides strategic implications for local running shoe manufacturers in increasing competitiveness through improving quality, adjusting prices, and optimizing promotions.
Pengaruh Live Streaming dan Promo Free Shipping Terhadap Impulse Buying Produk Somethinc pada Aplikasi Shopee : Studi pada Mahasiswa Fakultan Ekonomi dan Bisnis Universitas Negeri Makasar Nurul Aszizah Adelia Putri Nur; Anwar Ramli; Ilma Wulansari Hasdiansa; Siti Hasbiah; Isma Azis Riu
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 3 (2025): Desember : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i3.3215

Abstract

This study was conducted to analyze the influence of the live streaming feature and free shipping promo on impulse buying behavior for Somethinc brand beauty products on the Shopee e-commerce platform. The background of this study is based on the increasing competition in digital businesses, especially in the beauty industry, which encourages business actors to utilize creative marketing strategies to attract consumers' attention. The live streaming feature is present as an interactive media that allows sellers to communicate directly with buyers, show product authenticity, and create a more personalized shopping experience. Meanwhile, the free shipping promo is considered one of the most effective marketing strategies to encourage spontaneous purchasing decisions, because it can reduce the burden of additional costs that are usually a consumer consideration. The research method used is quantitative with a descriptive approach. The research sample consisted of 100 students of the Faculty of Economics and Business, Makassar State University who had purchased Somethinc products through Shopee. Data collection was carried out using a structured questionnaire, then analyzed using multiple linear regression techniques to determine the effect of independent variables on the dependent variable. The results showed that both live streaming and the free shipping promo have a positive and significant influence on impulse buying. Live streaming can foster a sense of spontaneous buying desire because of its attractive, informative, and persuasive nature. On the other hand, the free shipping promotion is a powerful incentive for consumers to shop without much consideration. Simultaneously, these two factors contribute to increased consumer interest in Somethinc products on Shopee. This finding provides important implications for e-commerce and the beauty industry to further optimize digital marketing strategies based on interactivity and cost incentives to increase consumer impulse purchases.
Pengaruh Foreign Branding Terhadap Minat Beli Yang Dimediasi Oleh Persepsi Kualitas Produk Luxcrime: Studi Pada Mahasiswa Prodi Manajemen Fakultas Ekonomi Dan Bisnis Universitas Negeri Makassar Elsafitri Elsafitri; Burhanuddin; Muhammad Ichwan Musa; Zainal Ruma; Ilma Wulansari Hasdiansa
Jurnal Manajemen Riset Inovasi Vol. 2 No. 2 (2024): April: Jurnal Manajemen Riset Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i2.2504

Abstract

The cosmetic industry in Indonesia has experienced rapid development with the emergence of various local and global cosmetic brands. Therefore, every cosmetic company needs to have a strategy to capture the market. One of the strategies that can be used is foreign branding which involves giving brand names using foreign languages aimed at influencing brand image dimensions, consumer perceptions, and attitudes towards the products. This research aims to determine the influence of foreign branding on purchase intention mediated by perceived product quality of Luxcrime products. This study is a quantitative research with a descriptive approach. The sample used consists of 100 students majoring in Management at the Faculty of Economics and Business, State University of Makassar. Data collection was conducted through literature study and survey. The data analysis technique used is Partial Least Square (PLS) analysis. The results of the study indicate that foreign branding does not have a positive and significant effect on purchase intention of Luxcrime products, foreign branding has a positive and significant effect on perceived product quality of Luxcrime products, perceived product quality has a positive and significant effect on the purchase intention of Luxcrime products and perceived product quality mediates the relationship between foreign branding and purchase intention of Luxcrime products
Pengaruh Brand Ambassador Dan Sosial Media Marketing Tiktok Terhadap Keputusan Pembelian Scarlett Whitening Pada Mahasiswa Program Manajemen St Halija; Hety Budiyanti; M.Ilham Wardhana Haeruddin; Siti Hasbiah; Ilma Wulansari Hasdiansa
Jurnal Manajemen Riset Inovasi Vol. 2 No. 2 (2024): April: Jurnal Manajemen Riset Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i2.2505

Abstract

ST HALIJA, 2023. "The influence of brand ambassadors and TikTok social media marketing on the decision to purchase Scarlett Whitening among Management Study Program students" Thesis of the Management Study Program, Faculty of Economics and Business, Makassar State University. Supervised by Mrs. Hety Budiyanti and Mr. M. Ilham Wardhana Haeruddin.This research aims to determine the influence of brand ambassadors and TikTok social media marketing on purchasing decisions for Scarlett Whitening. The variables studied are brand ambassador and social media marketing as independent variables and purchasing decisions as the dependent variable. The population in this study were active students of the Management Study Program at Makassar State University with a sample using purposive sampling of 100 people. This research is quantitative research which was tested using the multiple linear regression method via SPSS 23.The results of this research show that brand ambassadors partially have a positive effect of 0.115 but are not significant on purchasing decisions with a significance value of 0.229 > 0.05, social media marketing partially has a positive effect of 0.765 and is significant on purchasing decisions with a significance value of 0.000 < 0.05. Simultaneously, brand ambassadors and TikTok social media marketing influence purchasing decisions with a significance value of 0.000 < 0.05.
Co-Authors Abadi, Rahmat Riwayat Adam Ramadhan Aditya Fajri Mustakim Agung Widhi Kurniawan Ahmad Farhan Ahmad Farhan, Ahmad Aisyah Abidin Akmal Hidayat Akmar Akilah Kautsar Al Maududi Bahmar Alim Bahri Amalia Kasim Andi Anggi Kemalasari Andi Anggi Kemalasari Andi Ardiansyah Sonda Andi Muhammad Irfan Andi Mustika Amin Andi Nailah Quin Azisah Alisyahbana Andika Isma Annajmi Rauf Annajmi Rauf Annisa Nur Awalia Annisa Paramaswary Aslam Anwar Anwar Anwar Anwar Anwar Anwar Anwar Anwar Anwar Ramli Anwar Ramli Arvina Nabila Ardhana Ashabul Kahfi Ashabul Kahfi Ashabul Kahfi, Ashabul Aslam, Annisa Paramaswary Badirun Basir Basri Bado Basri Bado Brilianty Sekar Amalia Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Chalid Imran Musa Chalid Imran Musa Chaulidiah Rini Widyastuti Deddy Ibrahim Rauf Deswalantri Deswalantri Deswalantri Deswalantri Eliagus Telaumbanua Elsafitri Elsafitri Eva Yuniarti Utami Eva Yuniarti Utami Fachry Abda El Rahman Fahira Kamilia Salsabila Fajriani Azis Faslul Rahman Hajar Dewantara Hajar Dewantara Halek Mu&#039;min Hardiyanti, Andi Aryani Hasbiah, Siti Hasbiah, Sitti HERY PURNOMO Hety Budiyanti Hety Budiyanti Ika Wahyu Pratiwi Ika Wahyu Pratiwi Ilham Alfian Ramadhan Ramelan Indah Wati Indah Wati Irwandi Isma Azis Riu Isma Azis Riu Johnson, Nur Atifah Septira M. Ikhwan Maulana Haeruddin M. Ikhwan Mualana Haeruddin M. Miftach Fakhri Maizul Rahmizal Malik, A. Jihan Rahmadani Marnoto Marsena Limbong Mas'ud Mas'ud Masdar Ryketeng Mubin, Muh. Ibnu Muh. Ibnu Mubin Muh. Ibnu Mubin Muh. Yushar Mustafa Muh. Yusuf Kholiq M Muhammad Fadel Dinero Muhammad Ilham Wardhana Haeruddin Muhammad Isbar Pratama Muhammad Muhajirin Chinsa Muhammad Rakib Muhammad Zuhdi Muhammad Zuhdi Muhammad Zuhdi Muhlis Muhlis Musa, Muhammad Ichwan Mutmainna, Nur Novarianti Novarianti Novarianti Novarianti Nulthazam Sarah NUR ALAMSYAH Nur Alamsyah Nur Andini Sudirman Nur Andini Sudirman Nur Annisa Nur Fadilah Ayu Sandira Nur Fitri Nurdin Nurhaedah Nurhaedah Nurhaedah Nurhayani Nurhayani Nurman Nurman Nurman Nurul Afiah Almunawarah Nurul Aszizah Adelia Putri Nur Nurul Fadilah Aswar Nurul Fadilah Aswar Petrus Jacob Pattiasina Petrus Jacob Pattiasina Pratiwi, Ika Wahyu Putra, Muh Al Fatah Arief Putri Ramadhani, Putri Putri, Annisa Mawaddah Arief Raudhatul S. Firzanah Rauf, Deddy Ibrahim Regina Regina Regina Reski Aulia Ramadani Rezky Amalia Hamka Rezky Amalia Hamka Ridwan Sya’rani Rima Andhani Riska Fauzia Riyanti, Apriani Rully Arifiansyah Rully Arifiansyah Ruma, Zainal Ryketeng, Masdar Sah, Nurul Alfadiza Siska Handayani Siti Auliyani Saleh Siti Auliyani Saleh Siti Hasbiah Siti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Soemarno Hidayatullah. S Soemarno Hidayatullah. S Sopi Sopi Sopi St Halija Sulpiani Sulpiani Sumarsih . . Suyatno Karim Swastika, Alya Syahrul, Khaidir Taslim Dangga Tawe, Amiruddin Tenri Sayu Puspitaningsih Dipoatmodjo Ukie Tukinah Ukie Tukinah, Ukie Uswha Dwi Masrurah Widhi Nugraha S.D. Windarsari, Wiwin Riski Winria Putri Intia Zainal Ruma Zainal Ruma