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All Journal Procuratio : Jurnal Ilmiah Manajemen Journal Of Management Science (JMAS) Jurnal Ilmiah Edunomika (JIE) Akubis: Jurnal Akuntansi dan Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Mabny : Journal of Sharia Management and Business juremi: jurnal riset ekonomi Implementasi Manajemen & Kewirausahaan Journal Of Business, Finance, and Economics (JBFE) EKONOMIKA45 Jurnal Manajemen Seminar Nasional Pengabdian Kepada Masyarakat Journal of Applied Management Research Bulletin of Management and Business CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Jurnal Manajemen Bisnis Kewirausahaan Gemilang: Jurnal Manajemen dan Akuntansi Optimal: Jurnal Ekonomi dan Manajemen Economics and Business Journal Jurnal Manajemen Paradoks : Jurnal Ilmu Ekonomi Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Manajemen Riset Inovasi Teknovokasi : Jurnal Pengabdian Masyarakat Jurnal Pendidikan Terapan Seminar Nasional Hasil Penelitian LP2M UNM Jurnal Manajemen Dan Bisnis Ekonomi (JIMBE) International Journal of Economics, Management and Accounting Ininnawa: Jurnal Pengabdian Masyarakat Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Indonesian Journal of Enterprise Architecture Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Jurnal Bisnis dan Kewirausahaan Journal of Management and Innovation Entrepreneurship (JMIE) Ebisnis Manajemen Joong-Ki Journal of Innovative and Creativity MAXIMAL Paramacitra : Jurnal Pengabdian Masyarakat Nusantara Economics and Entrepreneurships Journals Entrepreneurship, Management, and Business Research Journal Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat Inovasi Sosial: Jurnal Pengabdian Masyarakat Pemberdayaan Masyarakat: Jurnal Aksi Sosial Bersama : Jurnal Pengabdian Masyarakat IJHABS Joong-Ki PESHUM Malaqbiq : Jurnal Pengabdian kepada Masyarakat. META - JOURNAL International Journal of Economics and Management Research Lestari: Jurnal Pengabdian Kepada Masyarakat Jurnal Sipakatau Journal of Vocational, Informatics and Computer Education Fundamental and Applied Management Journal Indonesian Journal of Business and Entrepreneurship Research Pinisi Journal of Entrepreneurship Review
Ilma Wulansari Hasdiansa
Fakultas Ekonomi Dan Bisnis, Program Studi Manajemen, Universitas Negeri Makassar
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Pelatihan Aplikasi Mendeley untuk Meningkatkan Kualitas Karya Ilmiah Mahasiswa Andika Isma; Masdar Ryketeng; Ilma Wulansari Hasdiansa
MALAQBIQ Vol. 1 No. 2 (2022): Malaqbiq : Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Agama Islam Negeri Majene

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46870/jam.v1i2.312

Abstract

Salah satu tuntutan publikasi pada jurnal ilmiah yakni mewajibkan menulis artikel dengan menggunakan aplikasi Mendeley menjadi salah satu masalah bagi mahasiswa. Umumnya mahasiswa menulis karya ilmiah dengan membuat kutipan dan daftar pustaka secara manual serta belum memiliki pengetahuan menggunakan Mendeley. Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk meningkatkan kualitas karya ilmiah mahasiswa dengan menggunakan Mendeley. Metode yang digunakan adalah ceramah, praktek, dan tanya jawab. Peserta pada kegiatan ini adalah mahasiswa Universitas Megarezky Makassar sebanyak 40 peserta. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan kemampuan peserta dalam menggunakan aplikasi Mendeley, diantaranya: 1) Terjadi peningkatan kemampuan peserta dalam melakukan install Mendeley, 2) Terjadi peningkatan kemampuan peserta dalam membuat kutipan pada Mendeley, dan 3) peserta tertarik menggunakan aplikasi Mendeley dalam penulisan karya ilmiah atau tugas akhir. Sedangkan ditinjau dari proses install dan sinkron aplikasi pada Microsoft Office Word, terdapat 35% peserta mengalami kesulitan. Pelatihan penggunaan aplikasi Mendeley memberikan kemudahan mahasiswa untuk menulis dan meningkatkan kualitas karya ilmiah yang dimiliki.
EMPOWERING TEACHERS, EMPOWERING LEARNING : PELATIHAN MANAJERIAL GURU DI SD NUR MIYAZAKI ISLAMIC CHARACTER SCHOOL Hamka, Rezky Amalia; Pratama, Muhammad Isbar; Nurul Fadilah Aswar; Ilma Wulansari Hasdiansa; Nurhaedah
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2024): Volume 02 Nomor 01 (April 2024)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ininnawa.v2i1.2934

Abstract

Pendidikan merupakan pondasi kemajuan bangsa. Guru sebagai ujung tombak pendidikan memiliki peran penting dalam mewujudkan pendidikan berkualitas. Guru yang kompeten dan profesional dapat menghasilkan generasi muda yang cerdas, berkarakter, dan siap menghadapi tantangan global. Pengabdian ini bertujuan untuk meningkatkan kompetensi manajerial guru di SD Nur Miyazaki Islamic Character School melalui pelatihan Empowering Teachers, Empowering Learning: Pelatihan Manajerial Guru. Metode yang digunakan adalah ceramah, diskusi, simulasi, dan praktik mengajar dengan melibatkan 13 guru sebagai partisipan. Hasil pengabdian pelatihan Empowering Teachers, Empowering Learning : Pelatihan Manajerial Guru diharapkan dapat meningkatkan kompetensi manajerial guru di SD Nur Miyazaki Islamic Character School, serta menghasilkan perubahan positif dalam perilaku guru dalam melaksanakan tugas-tugas manajerial. Pengabdian ini memberikan kontribusi dalam meningkatkan kualitas pendidikan di SD Nur Miyazaki Islamic Character School melalui peningkatan kompetensi manajerial guru. Hasil pengabdian ini juga dapat menjadi referensi bagi sekolah-sekolah lain dalam mengembangkan program pelatihan guru yang efektif.
Stigma Sosial Terhadap Stunting: Tantangan dalam Pencegahan dan Penanganannya di Desa Santur Sitti Hasbiah; Ilma Wulansari Hasdiansa
Solusi Bersama : Jurnal Pengabdian dan Kesejahteraan Masyarakat Vol. 2 No. 2 (2025): Mei: Solusi Bersama : Jurnal Pengabdian dan Kesejahteraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/solusibersama.v2i2.1435

Abstract

Stunting is one of the nutritional problems that still occurs in Indonesia. Stunting treatment does not only refer to medical and nutritional aspects, but is also influenced by social and cultural factors, including the social stigma inherent in families with stunted children. This study aims to examine the forms of social stigma against stunting and its impact on prevention and handling efforts in Santur Village. A descriptive qualitative approach was used in this study with an in-depth interview method with parents, posyandu cadres, local health workers, and village officials. The results of the study show that stigma in the form of negative labeling and feelings of shame often hinder parents from accessing health services and being open to information related to child nutrition. This information shows the importance of a community-based approach that not only focuses on the medical aspect, but also targets changes in people's social views on stunting. By overcoming social stigma, it is hoped that efforts to prevent and handle stunting can run more effectively and comprehensively.
Transformasi Digital Marketing untuk UMKM: Studi Kasus Strategi Penjualan Miniatur Kapal Pinisi di Kabupaten Bulukumba Ilma Wulansari Hasdiansa; Sitti Hasbiah
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 3 (2025): Mei: ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i3.1765

Abstract

The impact of the Covid 19 pandemic was also felt by the miniature craftsmen of the phinisi ship in the Bontobahari sub-district, Bulukumba Regency because of marketing limitations that only relied on offline stores. The purpose of this service is to help craftsmen business owners in utilizing digital media as a means of marketing the miniature phinisi boats in the Bontobahari sub-district, Bulukumba Regency. The instruments used in this service are observation, interview and documentation techniques. The results of the service show that there is an increase in the sale of miniature pinisi ships during the use of digital marketing using Instagram and the market reach is also getting wider.
Pengenalan dan Pemanfaatan Teknologi Informasi dalam Memulai Pengembangan Bisnis Berbasis Online di Kota Makassar Hasdiansa, Ilma Wulansari; Hasbiah, Sitti; Hamka, Rezky Amalia; Rahmat Riwayat Abadi; Farhan, Ahmad
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Vol. 3 No. 1 (2025): Volume 03 Nomor 01 (April 2025)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ininnawa.v3i1.4846

Abstract

Pengabdian masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan pelaku UMKM dan calon wirausahawan dalam memanfaatkan teknologi informasi guna mengembangkan bisnis berbasis online. Program dilaksanakan pada Juli hingga Agustus 2024 di Kota Makassar dengan fokus pada pengenalan teknologi digital, penggunaan media sosial, dan platform e-commerce bagi bisnis kecil. Kegiatan inti berupa pelatihan praktis dan pendampingan melibatkan delapan peserta yang terdiri dari lima pelaku UMKM dan tiga calon wirausahawan. Metode yang digunakan mencakup ceramah, diskusi, pelatihan, serta evaluasi melalui pre-test dan post-test untuk mengukur peningkatan pemahaman. Hasil menunjukkan peningkatan skor rata-rata dari 43.88 pada pre-test menjadi 80.38 pada post-test, menandakan keberhasilan dalam meningkatkan pengetahuan dan keterampilan peserta. Program ini menunjukkan bahwa pendekatan pelatihan berbasis teknologi informasi dapat membantu pelaku usaha kecil dalam memahami serta menerapkan strategi bisnis digital. Saran untuk pengabdian selanjutnya mencakup pelatihan lanjutan yang lebih mendalam, terutama terkait teknik pemasaran digital yang lebih kompleks.
SOSIALISASI DAN PELATIHAN PEMASARAN BERKELANJUTAN: MEMBANGUN KESADARAN KONSUMEN TERHADAP PRODUK RAMAH LINGKUNGAN Aswar, Nurul Fadilah; Hamka, Rezky Amalia; Hasdiansa, Ilma Wulansari; Hasbiah, Siti; Syahrul, Khaidir
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Vol. 3 No. 1 (2025): Volume 03 Nomor 01 (April 2025)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ininnawa.v3i1.7736

Abstract

Kesadaran konsumen terhadap isu lingkungan mendorong permintaan akan produk ramah lingkungan, namun banyak pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia, khususnya di Desa Rumbia, Kecamatan Kassi, Kabupaten Jeneponto, masih menghadapi kesulitan dalam menerapkan strategi pemasaran berkelanjutan. Kegiatan pengabdian ini bertujuan untuk meningkatkan pemahaman dan keterampilan pelaku UMKM terkait pemasaran berkelanjutan melalui sosialisasi dan pelatihan. Metode pelaksanaan meliputi identifikasi kebutuhan, penyusunan modul, pelatihan partisipatif berbasis studi kasus, praktik penyusunan rencana pemasaran, serta pendampingan teknis. Hasil pelatihan menunjukkan peningkatan signifikan dalam pemahaman peserta tentang pemasaran berkelanjutan, branding, packaging ramah lingkungan, serta pemanfaatan media digital. Sebagian besar UMKM mulai mengadopsi kemasan berbahan dasar daur ulang dan memperkuat identitas merek mereka. Program ini membuktikan bahwa pendekatan pemasaran berkelanjutan mampu meningkatkan daya saing produk lokal di pasar digital, sekaligus mendukung pembangunan ekonomi yang lebih inklusif dan ramah lingkungan. Ke depan, diperlukan pendampingan lanjutan dan perluasan program serupa untuk memperkuat transformasi UMKM berbasis keberlanjutan.
Supporting Digital Transformation of MSMEs Through Enterprise Architecture Design Using the TOGAF ADM Framework Sopi; Tukinah, Ukie; Marnoto; Hasdiansa, Ilma Wulansari; Hasbiah, Sitti
Indonesian Journal of Enterprise Architecture Vol. 2 No. 2 (2025): IJEA, February 2025
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/ijea.v2i2.0252

Abstract

In today’s highly connected and technology-driven environment, digital transformation has become a critical necessity for Micro, Small, and Medium Enterprises (MSMEs) to enhance their competitiveness and long-term sustainability. One strategic approach to facilitate this transformation is through the design of an enterprise architecture tailored to the specific needs of MSMEs. This study aims to develop a structured and adaptive enterprise architecture model for MSMEs by applying the TOGAF ADM (Architecture Development Method) framework. The methodology consists of several key phases: Preliminary, Architecture Vision, Business Architecture, Information Systems Architecture, and Technology Architecture. Each phase provides a systematic approach to assess business requirements, align digital strategies with business goals, and build supporting technological infrastructure. The output of this research is a Company-Specific Blueprint designed to reflect the actual conditions and operational needs of the targeted MSMEs. This blueprint serves as a comprehensive guide for MSMEs to plan, implement, and manage digital transformation initiatives effectively and progressively. By adopting the TOGAF ADM framework, this research contributes to the development of a responsive and sustainable enterprise architecture model, empowering MSMEs to navigate technological changes and improve their organizational performance. The proposed model is expected to support MSMEs in making informed decisions regarding digital investments, process optimization, and integration of digital tools that align with their strategic objectives.
Building Consumer Trust Through Information System Integration in E-Commerce Hasbiah, Sitti; Hasdiansa, Ilma Wulansari
International Journal of Economics, Management and Accounting (IJEMA) Vol. 3 No. 1 (2025): June
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v3i1.292

Abstract

This study examines how well integrated information systems can enhance user trust by addressing key aspects such as data security, ease of access, and platform reliability. Through a literature review and analysis of online data sources, the study reveals that transparent and reliable information systems foster user loyalty and strengthen the relationship between consumers and e-commerce service providers. Furthermore, the study emphasizes that trust is a critical determinant in the user decision making process, especially in a digital environment where direct interaction is minimal. Integrated systems that prioritize user experience and consistent service delivery significantly reduce uncertainty and perceived risk among users. The findings also show that when users perceive a platform as secure and responsive, their engagement levels increase, resulting in higher retention rates and positive word of mouth. This underscores the importance of continuous system evaluation, inclusion of user feedback, and proactive risk management as strategic components of information system development. In conclusion, investing in robust, user-centric information systems not only improves operational efficiency but also builds sustainable competitive advantage through fostering user trust. This study contributes to the growing discourse on digital trust and offers practical insights for e-commerce providers looking to strengthen their customer relationships through technology integration.
The Effect of Digital Promotion and Brand Awareness on Purchasing Decisions on Scarlett Whitening Skincare Products (Study on TikTok Shop User Students ar FEB UNM) Johnson, Nur Atifah Septira; Amin, Andi Mustika; Haeruddin, Muhammad Ilham Wardhana; Ruma, Zainal; Hasdiansa, Ilma Wulansari
Journal of Applied Management Research Vol. 4 No. 1 (2024)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v4i1.2167

Abstract

In the digital era with the internet that is increasingly developing like today with the sophistication of this technology, it has a major effect on consumer behavior. Digital promotion has become one of the main strategies in marketing efforts to reach consumers who are increasingly connected online. Meanwhile, brand awareness remains an important aspect in shaping consumer perceptions of brands and products. The purpose of this study is to ascertain how Scarlett Whitening product purchasing decisions are influenced by digital promotion and brand awareness among students at Makassar State University's Faculty of Economics and Business. The study's population consisted of 70 enrolled students from Makassar State University's 2020 class in the Faculty of Economics and Business. A questionnaire was used to obtain the data. Multiple linear regression analysis utilizing the Statistical Product and Service Solution (SPSS) is the data analysis method employed. The study's findings suggest that digital promotion partially has a positive and significant effect on Purchasing Decisions. Brand Awareness partially has a positive and significant effect on Purchasing Decisions. Meanwhile Digital Promotion and Brand Awareness simultaneously have a positive and significant effect on Purchasing Decisions.
Pengaruh Pemasaran Digital dan Kesadaran Merek terhadap Niat Beli Sepatu Olahraga Lokal di Kota Makassar Sitti Hasbiah; Ilma Wulansari Hasdiansa
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 1 (2025): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i1.2244

Abstract

This study aims to empirically examine the influence of digital marketing and brand awareness on consumer purchase intentions for local sports shoe products in Makassar City. This study uses a quantitative approach with an associative method. The data collection technique was carried out by distributing questionnaires to 100 respondents selected using a purposive sampling technique. The collected data were then analyzed using multiple linear regression with the help of SPSS version 22 software. The results of the study indicate that digital marketing and brand awareness partially and simultaneously have a positive and significant effect on purchase intentions. The digital marketing variable provides a dominant contribution to increasing purchase intentions compared to brand awareness. The Adjusted R Square value of 0.773 indicates that the two independent variables are able to explain 77.3% of the variation that occurs in the purchase intention variable. This finding indicates that digital-based marketing strategies and increasing brand awareness are key factors in strengthening purchase intentions for local products amidst competitive market competition.
Co-Authors Abadi, Rahmat Riwayat Adam Ramadhan Agung Widhi Kurniawan Ahmad Farhan, Ahmad Akmal Hidayat Akmar Akilah Kautsar Al Maududi Bahmar Alim Bahri Andhani, Rima Andi Anggi Kemalasari Andi Anggi Kemalasari Andi Ardiansyah Sonda Andi Muhammad Irfan Andi Mustika Amin Andi Nailah Quin Azisah Alisyahbana Andika Isma Annajmi Rauf Annajmi Rauf Annisa Nur Awalia Anwar Anwar Anwar Anwar Anwar Ramli Anwar Ramli Arvina Nabila Ardhana Ashabul Kahfi Ashabul Kahfi, Ashabul Aslam, Annisa Paramaswary Azis, Fajriani Azisah Alisyahbana, Andi Nailah Quin Badirun Basir Basri Bado Basri Bado Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Chalid Imran Musa Deddy Ibrahim Rauf Deswalantri Deswalantri Deswalantri Deswalantri Eliagus Telaumbanua Elsafitri Elsafitri Eva Yuniarti Utami Eva Yuniarti Utami Fachry Abda El Rahman Fahira Kamilia Salsabila Fajriani Azis Faslul Rahman Haeruddin , Muhammad Ilham Wardhana Haeruddin, M. Ilham Wardhana Haeruddin, Muh. Ilham Wardhana Hajar Dewantara Hajar Dewantara Halek Mu'min Hardiyanti, Andi Aryani Hasbiah, Siti Hasbiah, Sitti HERY PURNOMO Hety Budiyanti Ika Wahyu Pratiwi Ika Wahyu Pratiwi Ilham Alfian Ramadhan Ramelan Indah Wati Indah Wati Irwandi Isma Azis Riu Johnson, Nur Atifah Septira Kasim, Amalia M. Ikhwan Maulana Haeruddin M. Miftach Fakhri M.Ilham Wardhana Haeruddin Maizul Rahmizal Malik, A. Jihan Rahmadani Marnoto Mubin, Muh. Ibnu Muh. Ibnu Mubin Muh. Yushar Mustafa Muh. Yusuf Kholiq M Muhammad Fadel Dinero Muhammad Isbar Pratama Muhammad Muhajirin Chinsa Muhammad Rakib Muhammad Zuhdi Muhammad Zuhdi Muhlis Muhlis Musa, Muhammad Ichwan Mutmainna, Nur Novarianti Novarianti Nulthazam Sarah NUR ALAMSYAH Nur Alamsyah Nur Andini Sudirman Nur Fadilah Ayu Sandira Nur Fitri Nurdin Nurdin Nurdin Nurhaedah Nurhaedah Nurhaedah Nurman Nurman Nurman Nurul Aszizah Adelia Putri Nur Nurul Fadilah Aswar Petrus Jacob Pattiasina Petrus Jacob Pattiasina Pratiwi, Ika Wahyu Putra, Muh Al Fatah Arief Putri Ramadhani, Putri Putri, Annisa Mawaddah Arief Raudhatul S. Firzanah Rauf, Deddy Ibrahim Regina Regina Regina Rezky Amalia Hamka Rezky Amalia Hamka Ridwan Sya’rani Riyanti, Apriani Rully Arifiansyah Ruma, Zainal Ryketeng, Masdar Sah, Nurul Alfadiza Siska Handayani Siti Auliyani Saleh Siti Auliyani Saleh Siti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Soemarno Hidayatullah. S Soemarno Hidayatullah. S Sopi St Halija Sulpiani Sulpiani Sumarsih . . Swastika, Alya Syahrul, Khaidir Taslim Dangga Tawe, Amiruddin Tenri Sayu Puspitaningsih Dipoatmodjo Ukie Tukinah, Ukie Winria Putri Intia Zainal Ruma Zainal Ruma