p-Index From 2021 - 2026
13.876
P-Index
This Author published in this journals
All Journal Procuratio : Jurnal Ilmiah Manajemen Journal Of Management Science (JMAS) Jurnal Ilmiah Edunomika (JIE) Akubis: Jurnal Akuntansi dan Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Mabny : Journal of Sharia Management and Business juremi: jurnal riset ekonomi Implementasi Manajemen & Kewirausahaan Journal Of Business, Finance, and Economics (JBFE) EKONOMIKA45 Jurnal Manajemen Seminar Nasional Pengabdian Kepada Masyarakat Journal of Applied Management Research Bulletin of Management and Business CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE Jurnal Manajemen Bisnis Kewirausahaan Gemilang: Jurnal Manajemen dan Akuntansi Optimal: Jurnal Ekonomi dan Manajemen Economics and Business Journal Jurnal Manajemen Paradoks : Jurnal Ilmu Ekonomi Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Manajemen Riset Inovasi Teknovokasi : Jurnal Pengabdian Masyarakat Jurnal Pendidikan Terapan Seminar Nasional Hasil Penelitian LP2M UNM Jurnal Manajemen Dan Bisnis Ekonomi (JIMBE) International Journal of Economics, Management and Accounting Ininnawa: Jurnal Pengabdian Masyarakat Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Indonesian Journal of Enterprise Architecture Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Jurnal Bisnis dan Kewirausahaan Journal of Management and Innovation Entrepreneurship (JMIE) Ebisnis Manajemen Joong-Ki Journal of Innovative and Creativity MAXIMAL Paramacitra : Jurnal Pengabdian Masyarakat Nusantara Economics and Entrepreneurships Journals Entrepreneurship, Management, and Business Research Journal Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat Inovasi Sosial: Jurnal Pengabdian Masyarakat Pemberdayaan Masyarakat: Jurnal Aksi Sosial Bersama : Jurnal Pengabdian Masyarakat IJHABS Joong-Ki PESHUM Malaqbiq : Jurnal Pengabdian kepada Masyarakat. META - JOURNAL International Journal of Economics and Management Research Lestari: Jurnal Pengabdian Kepada Masyarakat Jurnal Sipakatau Journal of Vocational, Informatics and Computer Education Fundamental and Applied Management Journal Indonesian Journal of Business and Entrepreneurship Research Pinisi Journal of Entrepreneurship Review Indonesian Journal of Enterprise Architecture
Claim Missing Document
Check
Articles

Pemberdayaan Usaha Mikro Kecil Menengah Melalui Instagram Sebagai Media Sosial Di Desa Batulaya Kabupaten Polewali Mandar Anwar, Anwar; Musa, Chalid Imran; Nurman; Hasbiah, Siti; Hasdiansa, Ilma Wulansari
Paramacitra Jurnal Pengabdian Masyarakat Vol. 1 No. 02 (2024): Vol. 1 No. 2 (2024): Volume 01 Nomor 02 (Mei 2024)
Publisher : PT Ininnawa Paramacitra Edu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62330/pjpm.v1i02.90

Abstract

Perkembangan teknologi komunikasi saat ini sangat pesat, teknologi komunikasi disertai dengan media massa dan media sosial telah membawa banyak perubahan dalam kehidupan. Pemasaran media sosial adalah salah satu strategi paling efektif dan fleksibel yang digunakan untuk keberlangsungan usaha. Media Sosial dianggap menjadi media yang sangat efektif untuk meningkatkan konversi penjualan. Faktanya, apa pun produk dan layanan konsumen, media sosial adalah bagian penting dari setiap inisiatif pemasaran digital yang dapat dilakukan. Pemanfaatan sosial media marketing pada siswa UMKM dengan tujuan untuk membekali pengetahuan kewirausahaan dalam mempersiapkan diri di era globalisasi, sehingga memiliki keterampilan dalam pemasaran melalui pemanfaatan teknologi informasi sebagai strategi pemasaran dengan biaya rendah melalui media sosial. Solusi atas permasalahan tersebut adalah perlunya sosialisasi terkait dengan sosial media marketing. Adapun tujuan dari pengabdian ini adalah memotivasi siswa UMKM dalam memiliki pengetahuan dan keterampilan untuk bisa melakukan pemasaran produk melalui media sosial. Pengabdian ini mengggunakan kombinasi metode ceramah dan praktek UMKM di Desa Batulaya. Teknik pelaksanaan kegiatan terdiri atas tiga tahap dimulai dari tahap persiapan, tahap pelaksanaan, dan tahap evaluasi kegiatan.
Peran Mediasi Shopping Motivation dalam Hubungan antara Mindset dan Compulsive Buying pada Generasi Milenial Konsumen Produk Kecantikan di Makassar Hasbiah, Sitti; Hasdiansa, Ilma Wulansari; Sarah, Nulthazam; Riu, Isma Azis
Seminar Nasional LP2M UNM SEMINAR NASIONAL 2025 : PROSIDING EDISI 2
Publisher : Seminar Nasional LP2M UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak. Penelitian ini bertujuan untuk menganalisis peran mediasi shopping motivation dalam hubungan antara mindset dan compulsive buying pada generasi milenial konsumen produk kosmetik di Makassar. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden berusia 20–40 tahun yang aktif membeli produk kosmetik seperti Wardah, Somethic, dan Maybelline. Data dikumpulkan melalui kuesioner daring dan dianalisis menggunakan Structural Equation Modeling berbasis Partial Least Squares (SmartPLS). Hasil penelitian menunjukkan bahwa mindset berpengaruh positif terhadap shopping motivation, dan shopping motivation memiliki pengaruh positif terhadap compulsive buying. Selain itu, shopping motivation terbukti memediasi secara parsial hubungan antara mindset dan compulsive buying. Temuan ini mengindikasikan bahwa pola pikir konsumen, baik yang berorientasi pada pengembangan diri maupun pencitraan sosial, memengaruhi motivasi berbelanja yang pada akhirnya berdampak pada perilaku pembelian kompulsif. Secara praktis, hasil penelitian ini merekomendasikan agar pelaku industri kosmetik merancang strategi pemasaran yang berfokus pada pengalaman belanja positif dan nilai pengembangan diri, bukan sekadar dorongan emosional sesaat, untuk menciptakan perilaku konsumsi yang lebih rasional dan berkelanjutan di kalangan milenial.Kata Kunci: Mindset, Shopping Motivation, Compulsive Buying, Milenial, Kosmetik
Diversifikasi Produk Jagung sebagai Upaya Peningkatan Nilai Tambah di Desa Tarowang Jeneponto Hasdiansa, Ilma Wulansari; Hasbiah, Sitti; Sandira, Nur Fadilah Ayu; Sarah, Nulthazam; Riu, Isma Azis
Seminar Nasional Pengabdian Kepada Masyarakat SEMINAR NASIONAL 2025:PROSIDING EDISI 6
Publisher : Seminar Nasional Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak – Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas dan nilai tambah ekonomi petani jagung melalui sosialisasi inovasi produk olahan berbasis jagung di Desa Tarowang, Kabupaten Jeneponto. Kegiatan dilaksanakan pada 21 Juni 2025 secara terpadu di Balai Desa Tarowang, melibatkan 50 peserta yang terdiri atas petani, ibu rumah tangga, dan pemuda karang taruna. Metode pelaksanaan mencakup sosialisasi interaktif, demonstrasi pengolahan produk, dan diskusi partisipatif yang berfokus pada pemanfaatan seluruh bagian jagung, meliputi biji, rambut, dan tongkol, menjadi produk bernilai ekonomi seperti teh rambut jagung, sirup jagung, dan teh jagung panggang. Hasil kegiatan menunjukkan peningkatan pengetahuan dan kesadaran peserta terhadap diversifikasi produk olahan serta potensi pengembangan usaha mikro berbasis pertanian lokal. Kegiatan ini memberikan kontribusi nyata terhadap penguatan kapasitas masyarakat dalam pengolahan hasil pertanian secara berkelanjutan dan mendorong terciptanya model pemberdayaan desa berbasis agribisnis lokal. Rekomendasi tindak lanjut mencakup pelatihan lanjutan dan pendampingan kewirausahaan untuk memastikan keberlanjutan program di tingkat rumah tangga.Kata kunci: jagung, inovasi produk, sosialisasi, nilai tambah, pemberdayaan masyarakat
THE EFFECT OF BRAND IMAGE AND PRODUCT QUALITY ON MS. GLOW SKINCARE PURCHASE DECISION IN MAKASSAR CITY Hasdiansa, Ilma Wulansari
Nusantara Economics and Entrepreneurships Journals VOl.3,N0.2, (AUGUST, 2025)
Publisher : PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/necent.v3i2.36

Abstract

Service quality plays an important role in a company when competition in the business sector is very tight and continues to change. This study aims to examine the effect of service quality on customer satisfaction, service quality on customer loyalty, customer satisfaction on customer loyalty, and customer satisfaction in mediating the effect of service quality on customer loyalty atIndonesian Sharia Bank. The type of research used is quantitative research and the research design used is causal research design. The subjects in this study were customers atIndonesian Sharia Bankand the objects in this study are service quality, customer satisfaction, and customer loyalty. Data was collected by document recording and questionnaire method, and analyzed byPLS with SmartPLS software. The results showed that service quality has a positive and significant effect on customer satisfaction, service quality has a negative and not significant effect on customer loyalty, customer satisfaction has a positive and significant effect on customer loyalty, and customer satisfaction complete mediation of the influence of service quality on customer loyalty. It is hoped that the results of this research can help future research in paying attention to factors that can influence customer loyalty. It is also hoped that the results of this study will add new knowledge that will enrich marketing management theory and organizational behavior theory, especially those related to customer loyalty.
Pengeluaran Konsumsi Masyarakat Indonesia: Analisis Faktor Penentu Pola dan Dampak Terhadap Pertumbuhan Ekonomi Hasdiansa, Ilma Wulansari
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 2 No 6 (2025): Agustus
Publisher : Maximal Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya dan Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi pengeluaran konsumsi masyarakat Indonesia, pola konsumsi berdasarkan tingkat pendapatan, serta dampaknya terhadap pertumbuhan ekonomi. Studi ini menggunakan pendekatan kualitatif dengan analisis literatur dari data sekunder, laporan ekonomi, dan penelitian terdahulu. Hasil penelitian menunjukkan bahwa konsumsi rumah tangga memberikan kontribusi signifikan terhadap PDB Indonesia (>50%), dengan pendapatan, inflasi, dan kemudahan kredit sebagai faktor utama penentu konsumsi. Namun, tingginya konsumsi juga diiringi dengan peningkatan utang konsumtif dan kesenjangan akses digital. Rekomendasi kebijakan mencakup penguatan literasi keuangan, diversifikasi sumber pertumbuhan ekonomi, dan pemerataan akses digital
Penguatan Personal Branding Mahasiswa Universitas Negeri Makassar melalui Optimalisasi Media Sosial Ilma Wulansari Hasdiansa; Sitti Hasbiah; Nurul Fadilah Aswar; Isma Azis Riu; Deddy Ibrahim Rauf
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2025): November : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v2i4.2472

Abstract

Social media has become the main platform for university students to express themselves and build professional reputation. However, many students have not yet been able to utilize social media positively to support their academic and career growth. This community service aimed to strengthen students’ understanding and skills in developing personal branding through effective social media utilization. The program was implemented through workshops, discussions, and mentoring for students of the Faculty of Economics and Business, Universitas Negeri Makassar. Pre-test and post-test evaluations were conducted to assess participants’ knowledge improvement. The students’ average score increased, indicating significant improvement. Majority of participants began applying personal branding strategies on their social media accounts. The activity effectively enhanced students’ awareness and ability to build professional online identities.
Evaluasi Dampak Keberadaan Juru Parkir Liar terhadap Perilaku Konsumen Generasi Z di Depan Usaha Mikro di Kecamatan Rappocini Muhammad Fadel Dinero; M. Ikhwan Maulana Haeruddin; M. Ilham Wardhana Haeruddin; Sitti Hasbiah; Ilma Wulansari Hasdiansa
Akubis : Jurnal Akuntansi dan Bisnis Vol. 10 No. 2 (2025): Akubis : Jurnal Akuntansi dan Bisnis
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37832/akubis.v10i2.100

Abstract

This research objective is to further evaluate how the presence of illegal parking attendants affects consumer behavior, particularly Generation Z, in deciding to visit and transact at MSMEs in Makassar City. This study aims to analyze Generation Z's perception of the presence of illegal parking attendants around micro-enterprises in Rappocini District, Makassar City, and its impact on consumer behavior. This research uses a qualitative approach with in-depth interviews of 15 Generation Z informants who are consumers of micro-enterprises in the area. The research findings indicate that the majority of informants feel uncomfortable with the presence of illegal parking attendants due to what they perceive as forced fees, a lack of vehicle security guaranties, and additional burdensome costs. This condition affects the shopping experience and makes some consumers reluctant to return to certain business locations. However, some informants stated that the presence of illegal parking attendants did not significantly influence their decisions due to factors such as location proximity, habit, and relatively affordable rates.
Green Marketing vs. Green Marketing Greenwashing: A Narrative Review Hasdiansa, Ilma Wulansari
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 2 (2025): December
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i2.402

Abstract

The food and beverage (F&B) industry in Indonesia has experienced rapid growth in recent years, yet it faces serious environmental sustainability challenges due to the waste and emissions it generates. Green marketing has emerged as an environmentally oriented marketing strategy to respond to consumer demand for eco-friendly products, whereas greenwashing represents a manipulative practice in which companies make misleading environmental claims for image purposes only. This study is a narrative review of literature published between 2021 and 2024 on green marketing versus greenwashing, with a focus on the Indonesian F&B industry. The review indicates that many Indonesian F&B firms have begun to adopt green marketing initiatives—such as the use of sustainable raw materials and recycled packaging—to build long-term competitive advantage. However, greenwashing is also increasingly prevalent, contributing to consumer skepticism and eroding trust in brands. Indonesian consumers are becoming more aware of environmental claims and demand greater transparency, with studies reporting that roughly one quarter of consumers distrust eco-friendly claims made by food brands. Prior research further shows that greenwashing practices negatively affect purchase intention and brand image by increasing skepticism and stimulating negative word of mouth, thereby strengthening calls for stricter regulation. To achieve long-term success, F&B companies must prioritize authentic green marketing and transparency over greenwashing; genuine commitment to sustainability can enhance consumer trust and competitiveness, whereas false green claims risk damaging reputation and customer relationships.
Pengaruh Intensitas dan Tujuan Penggunaan Media Sosial terhadap Produktivitas Belajar Mahasiswa Universitas Negeri Makassar dan Universitas Hasanudin Hasdiansa, Ilma Wulansari
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 3 No 2 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v3i2.445

Abstract

This study uses a quantitative research approach because it aims to measure the relationship between two variables, namely variable (X1) intensity of use, (X2) purpose of use and (Y) learning productivity. The population in this study were active students of Makassar State University and Hasanuddin University in the 2023-2024 academic year with a total population of 75554 and 100 samples. The data analysis method used in this study was validity and reliability testing. Followed by multiple correlation tests, hypotheses (t-test), and multiple linear regression. The results of the multiple correlation test showed that there was a significant relationship between variables (X1 and X2) to variable (Y) simultaneously as shown by the sig. F Change value of 0.011 <0.05. Furthermore, the hypothesis test (t-test) X1 has a sig value of 0.004 < 0.05 and X2 has a value of 0.013 < 0.05, both of which have an influence on variable Y. A linear regression test is used to determine the direction and magnitude of the influence of the independent variables (X1 and X2) on the dependent variable (Y), with X1 having a positive value of 0.379 and X2 having a negative value of -0.274.
Membangun Kesadaran Peluang Agrowisata di Uma Khalifa sebagai Kebun Organik Kolektif Pertama di Sulawesi Selatan Hasbiah, Sitti; Hasdiansa, Ilma Wulansari; Putra, Muh Al Fatah Arief; Hardiyanti, Andi Aryani; Abadi, Rahmat Riwayat
LESTARI : Jurnal Pengabdian Kepada Masyarakat Vol 3 No 2 (2025): LESTARI : Jurnal Pengabdian Kepada Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/lestari.v3i2.3061

Abstract

Kegiatan pengabdian masyarakat ini dilaksanakan di kawasan Uma Khalifa, Desa Romang Lompoa, Kecamatan Bontomarannu, Kabupaten Gowa, Sulawesi Selatan. Uma Khalifa memiliki potensi besar sebagai kawasan agrowisata edukatif, namun kesadaran masyarakat terkait nilai ekonomi, sosial, dan ekologis dari agrowisata masih rendah. Pengabdian ini bertujuan untuk meningkatkan pengetahuan, kesadaran, dan partisipasi masyarakat dalam pengembangan agrowisata berkelanjutan melalui kegiatan penyuluhan, pelatihan, demonstrasi praktik pertanian organik, dan pendampingan manajemen komunitas. Metode pelaksanaan meliputi ceramah, diskusi interaktif, observasi lapangan, praktik pembuatan pupuk organik, serta lokakarya perencanaan agrowisata berbasis komunitas. Hasil kegiatan menunjukkan peningkatan pengetahuan peserta, peningkatan motivasi berwirausaha hijau, serta terbentuknya kelompok kerja (Pokja) pengembangan agrowisata Uma Khalifa. Program ini berhasil memperkuat kolaborasi antara masyarakat, pengelola Uma Khalifa, perguruan tinggi, dan pemerintah desa dalam membangun ekosistem agrowisata berkelanjutan berbasis pemberdayaan komunitas lokal.
Co-Authors Abadi, Rahmat Riwayat Adam Ramadhan Agung Widhi Kurniawan Ahmad Farhan, Ahmad Akmal Hidayat Akmar Akilah Kautsar Al Maududi Bahmar Alim Bahri Andhani, Rima Andi Anggi Kemalasari Andi Ardiansyah Sonda Andi Muhammad Irfan Andi Mustika Amin Andi Nailah Quin Azisah Alisyahbana Andika Isma Annajmi Rauf Annajmi Rauf Annisa Nur Awalia Anwar Anwar Anwar Anwar Anwar Ramli Anwar Ramli Arifiansyah, Rully Arvina Nabila Ardhana Ashabul Kahfi Ashabul Kahfi, Ashabul Aslam, Annisa Paramaswary Azis, Fajriani Azisah Alisyahbana, Andi Nailah Quin Badirun Basir Basri Bado Basri Bado, Basri Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Chalid Imran Musa Deddy Ibrahim Rauf Deswalantri Deswalantri Deswalantri Deswalantri Eliagus Telaumbanua Elsafitri Elsafitri Eva Yuniarti Utami Eva Yuniarti Utami Fachry Abda El Rahman Fahira Kamilia Salsabila Fajriani Azis Faslul Rahman Haeruddin , Muhammad Ilham Wardhana Haeruddin, M. Ilham Wardhana Haeruddin, Muh. Ilham Wardhana Hajar Dewantara Halek Mu&#039;min Hardiyanti, Andi Aryani Hasbiah, Siti Hasbiah, Sitti Hery Purnomo HERY PURNOMO Hety Budiyanti Ika Wahyu Pratiwi Ika Wahyu Pratiwi Ilham Alfian Ramadhan Ramelan Indah Wati Indah Wati Irwandi Isma Azis Riu Johnson, Nur Atifah Septira Kasim, Amalia Kemalasari, Andi Anggi Kholiq M, Muh. Yusuf M. Ikhwan Maulana Haeruddin M. Miftach Fakhri M.Ilham Wardhana Haeruddin Maizul Rahmizal Malik, A. Jihan Rahmadani Marnoto Mubin, Muh. Ibnu Muh. Ibnu Mubin Muh. Yushar Mustafa Muh. Yusuf Kholiq M Muhammad Fadel Dinero Muhammad Isbar Pratama Muhammad Muhajirin Chinsa Muhammad Rakib Muhammad Zuhdi Muhammad Zuhdi Muhlis Muhlis Musa, Muhammad Ichwan Mutmainna, Nur Novarianti Novarianti Nulthazam Sarah Nur Alamsyah NUR ALAMSYAH Nur Andini Sudirman Nur Andini Sudirman Nur Fadilah Ayu Sandira Nur Fitri Nurdin Nurdin Nurdin Nurhaedah Nurhaedah Nurhaedah Nurman Nurman Nurman Nurul Aszizah Adelia Putri Nur Nurul Fadilah Aswar Petrus Jacob Pattiasina Petrus Jacob Pattiasina Pratiwi, Ika Wahyu Putra, Muh Al Fatah Arief Putri Ramadhani, Putri Putri, Annisa Mawaddah Arief Rahman, Faslul Raudhatul S. Firzanah Rauf, Deddy Ibrahim Regina Regina Regina Rezky Amalia Hamka Rezky Amalia Hamka Ridwan Sya’rani Riyanti, Apriani Rully Arifiansyah Ruma, Zainal Ryketeng, Masdar Sah, Nurul Alfadiza Siska Handayani Siti Auliyani Saleh Siti Auliyani Saleh Siti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Soemarno Hidayatullah. S Soemarno Hidayatullah. S Sopi St Halija Sulpiani Sulpiani Sumarsih . . Swastika, Alya Syahrul, Khaidir Taslim Dangga Tawe, Amiruddin Tenri Sayu Puspitaningsih Dipoatmodjo Ukie Tukinah, Ukie Winria Putri Intia Zainal Ruma Zainal Ruma