Article Per Year (5 Year)
p-Index From 2021 - 2026
15.001
P-Index
This Author published in this journals
All Journal Procuratio : Jurnal Ilmiah Manajemen Journal Of Management Science (JMAS) Jurnal Ilmiah Edunomika (JIE) Akubis: Jurnal Akuntansi dan Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Mabny : Journal of Sharia Management and Business juremi: jurnal riset ekonomi Implementasi Manajemen & Kewirausahaan Journal Of Business, Finance, and Economics (JBFE) EKONOMIKA45 Jurnal Manajemen Seminar Nasional Pengabdian Kepada Masyarakat Journal of Applied Management Research Bulletin of Management and Business CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Manajemen Bisnis Kewirausahaan Gemilang: Jurnal Manajemen dan Akuntansi Economics and Business Journal Jurnal Manajemen Paradoks : Jurnal Ilmu Ekonomi Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Manajemen Riset Inovasi Teknovokasi : Jurnal Pengabdian Masyarakat Jurnal Pendidikan Terapan Seminar Nasional Hasil Penelitian LP2M UNM Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen Sammajiva: Jurnal Penelitian Bisnis dan Manajemen (JIMBE) International Journal of Economics, Management and Accounting Ininnawa: Jurnal Pengabdian Masyarakat Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Jurnal Bisnis dan Kewirausahaan Journal of Management and Innovation Entrepreneurship (JMIE) Ebisnis Manajemen Joong-Ki Journal of Innovative and Creativity MAXIMAL Paramacitra : Jurnal Pengabdian Masyarakat Nusantara Economics and Entrepreneurships Journals Entrepreneurship, Management, and Business Research Journal Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat Inovasi Sosial: Jurnal Pengabdian Masyarakat Pemberdayaan Masyarakat: Jurnal Aksi Sosial Bersama : Jurnal Pengabdian Masyarakat IJHABS Joong-Ki PESHUM Malaqbiq : Jurnal Pengabdian kepada Masyarakat. International Journal of Education Management and Religion META - JOURNAL International Journal of Economics and Management Research Lestari: Jurnal Pengabdian Kepada Masyarakat Jurnal Sipakatau Journal of Vocational, Informatics and Computer Education Fundamental and Applied Management Journal Indonesian Journal of Business and Entrepreneurship Research Pinisi Journal of Entrepreneurship Review Indonesian Journal of Enterprise Architecture
Ilma Wulansari Hasdiansa
Fakultas Ekonomi Dan Bisnis, Program Studi Manajemen, Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary Other

Published : 101 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 101 Documents
Search

 5   6   7   8   9 
Membangun Kesadaran Peluang Agrowisata di Uma Khalifa sebagai Kebun Organik Kolektif Pertama di Sulawesi Selatan Hasbiah, Sitti; Hasdiansa, Ilma Wulansari; Putra, Muh Al Fatah Arief; Hardiyanti, Andi Aryani; Abadi, Rahmat Riwayat
LESTARI : Jurnal Pengabdian Kepada Masyarakat Vol 3 No 2 (2025): LESTARI : Jurnal Pengabdian Kepada Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/lestari.v3i2.3061

Abstract

Kegiatan pengabdian masyarakat ini dilaksanakan di kawasan Uma Khalifa, Desa Romang Lompoa, Kecamatan Bontomarannu, Kabupaten Gowa, Sulawesi Selatan. Uma Khalifa memiliki potensi besar sebagai kawasan agrowisata edukatif, namun kesadaran masyarakat terkait nilai ekonomi, sosial, dan ekologis dari agrowisata masih rendah. Pengabdian ini bertujuan untuk meningkatkan pengetahuan, kesadaran, dan partisipasi masyarakat dalam pengembangan agrowisata berkelanjutan melalui kegiatan penyuluhan, pelatihan, demonstrasi praktik pertanian organik, dan pendampingan manajemen komunitas. Metode pelaksanaan meliputi ceramah, diskusi interaktif, observasi lapangan, praktik pembuatan pupuk organik, serta lokakarya perencanaan agrowisata berbasis komunitas. Hasil kegiatan menunjukkan peningkatan pengetahuan peserta, peningkatan motivasi berwirausaha hijau, serta terbentuknya kelompok kerja (Pokja) pengembangan agrowisata Uma Khalifa. Program ini berhasil memperkuat kolaborasi antara masyarakat, pengelola Uma Khalifa, perguruan tinggi, dan pemerintah desa dalam membangun ekosistem agrowisata berkelanjutan berbasis pemberdayaan komunitas lokal.
Digital Entrepreneurial Mindset Development: Strategies to Increase the Economic Competitiveness of Indonesia's Gen Z in the E-Commerce Era: a Study Systematic Literature Review Hasdiansa, Ilma Wulansari
Economics and Business Journal (ECBIS) Vol. 4 No. 1 (2025): November
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i1.202

Abstract

This systematic literature review (SLR) article discusses the role of e-commerce education to increase the economic growth of generation z (Gen Z) in Indonesia. The purpose of this study is to determine aspects of e-commerce education to support the economic growth of Gen Z in Indonesia. E-commerce education is understood as a place to form the right self-potential to improve Gen Z's digital skills. The method of writing a systematic literature review (SLR) article is a library research method sourced from the Scopus database. The results of this literature review study found that e-commerce education integrated with industry can create Gen Z who have skills in managing digital technology, creativity, and are able to adapt according to the job market. The implications of this study are to encourage the government, academics, and industry players to assist Gen Z through e-commerce education so that their potential becomes a source of economic growth in Indonesia in the future.
Social Problems of Margarided Generations: Identity Crisis and The Direction of Youth in The Digital Era Hasdiansa, Ilma Wulansari
International Humanity Advance, Business & Sciences Vol 3 No 2 (2025): October
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/ijhabs.v3i2.782

Abstract

The study aims to examine the socio-cultural impact of digital on the identity and life orientation of the younger generation. Amid the development of information technology and social media, young people are often faced with social pressure, false standards of success, and loss of authentic values in forming their identity. This phenomenon shows symptoms of an identity crisis that is not only personal, but also systemic as part of a cultural shift. The study highlights how social media shapes self-construction, creates an unhealthy competitive space, and influences important decision-making such as education and career. This crisis shows that the younger generation is in a vulnerable position, both psychologically and socially. This study was conducted using a descriptive qualitative approach, based on in-depth interviews with high school and college students in South Jakarta. The results show that the majority of respondents experience value disorientation, digital self-image pressure, and uncertainty about the direction of life. Research recommendations emphasize the importance of digital literacy, strengthening character education, and developing supportive social spaces to help young people build a healthy identity and a clear direction in life.
Penguatan Personal Branding Mahasiswa Universitas Negeri Makassar Melalui Optimalisasi Media Sosial Ilma Wulansari Hasdiansa; Hasbiah, Sitti; Aswar, Nurul Fadilah; Riu, Isma Azis; Rauf, Deddy Ibrahim
Pemberdayaan Masyarakat : Jurnal Aksi Sosial Vol. 2 No. 4 (2025): Desember: Pemberdayaan Masyarakat : Jurnal Aksi Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksisosial.v2i4.2540

Abstract

Social media has become the primary platform for students to express themselves and build their professional reputation. However, many students have not yet fully utilized social media to support their careers and academic image. This community service activity aims to enhance the understanding and skills of students at the University of Makassar (UNM) in building a strong personal brand through social media. The implementation method includes socialization, training, and direct mentoring for students at the Faculty of Economics and Business, UNM. The evaluation was conducted using pre-tests and post-tests to measure the improvement in knowledge and skills of the participants. The results show a significant increase in students' understanding, with the average score improving from a moderate level to an excellent level. Moreover, the majority of participants have begun to apply personal branding content strategies on their social media platforms. This training has been effective in raising students' awareness of the importance of building a professional image in the digital world. With a better understanding of personal branding, students are expected to leverage social media positively to strengthen their professional reputation and open up career opportunities in the future.
PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN ULANG PRODUK SCARLETT WHITENING BODY CARE PADA MAHASISWA FEB UNIVERSITAS NEGERI MAKASSAR DI KOTA MAKASSAR Arvina Nabila Ardhana; Anwar, Anwar; Isma Azis Riu; Siti Hasbiah; Ilma Wulansari Hasdiansa
Juremi: Jurnal Riset Ekonomi Vol. 5 No. 4 (2026): Januari 2026
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The beauty industry in Indonesia has experienced rapid growth; however, it also faces challenges related to declining repeat purchases in certain body care product categories. This study aims to analyze the effect of brand image and price on repeat purchase decisions of Scarlett Whitening Body Care products among students of the Faculty of Economics and Business, Universitas Negeri Makassar, in Makassar City. This research employs a quantitative approach using explanatory research. Data were collected through an online questionnaire distributed to 90 respondents selected using purposive sampling. The data were analyzed using multiple linear regression with the assistance of SPSS. The results indicate that brand image and price each have a positive and significant effect on repeat purchase decisions. Furthermore, the simultaneous test shows that brand image and price jointly have a significant effect on repeat purchase decisions of Scarlett Whitening Body Care products. These findings suggest that a strong brand image combined with a price perceived as appropriate plays an important role in encouraging consumer loyalty and repeat purchases, particularly among university students. The results of this study are expected to provide practical insights for companies in formulating marketing strategies focused on customer retention.
Perancangan Model Bisnis Inovatif Untuk Optimalisasi Potensi Peternakan di Desa Paconne’ Kecamatan Belopa Kabupaten Luwu Menggunakan Business Model Canvas (BMC) Sitti Hasbiah; Ilma Wulansari Hasdiansa
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4947

Abstract

Penelitian ini bertujuan merancang model bisnis inovatif untuk mengoptimalkan potensi peternakan di Desa Paconne', Kecamatan Belopa, Kabupaten Luwu, Provinsi Sulawesi Selatan, dengan menggunakan pendekatan Business Model Canvas (BMC). Fenomena penelitian ini didasari oleh berbagai tantangan yang dihadapi peternak, seperti dominasi tengkulak, keterbatasan akses informasi harga, keterbatasan jaringan distribusi, dan rendahnya literasi ekonomi. Penelitian ini menggunakan metode kualitatif dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi, dengan melibatkan peternak sebagai narasumber utama. Hasil analisis menunjukkan bahwa rendahnya nilai tambah produk, minimnya sertifikasi mutu, dan minimnya inovasi pemasaran melemahkan daya tawar peternak di pasar. Namun, peluang optimalisasi usaha terdapat melalui diversifikasi usaha, penerapan pertanian bernilai tambah, pengembangan agrowisata, serta pemanfaatan teknologi digital dan pemasaran berbasis e-commerce. Model bisnis yang diusulkan, berdasarkan BMC, menekankan sembilan elemen kunci: segmen pelanggan, proposisi nilai, saluran distribusi, hubungan pelanggan, aliran pendapatan, sumber daya utama, aktivitas inti, kemitraan strategis, dan struktur biaya. Temuan ini memberikan rekomendasi strategis bagi peternak, UMKM, dan pembuat kebijakan dalam mengembangkan potensi peternakan berdasarkan model bisnis inovatif.
Pengaruh Online Customer Review dan Persepsi Harga Terhadap Keputusan Pembelian yang Dimediasi oleh Brand Image (Studi Konsumen Wardah di TikTok Shop di Kota Makassar) Nur Fitri; Muhammad Ilham Wardhana Haeruddin; Rahmat Riwayat Abadi; Sitti Hasbiah; Ilma Wulansari Hasdiansa
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.6277

Abstract

Tujuan - Penelitian ini bertujuan untuk menganalisis pengaruh Online Customer Review dan persepsi harga terhadap keputusan pembelian produk Wardah di TikTok Shop Kota Makassar, baik secara langsung maupun tidak langsung melalui Brand Image sebagai variabel mediasi. Secara khusus, penelitian ini bertujuan untuk menguji pengaruh Online Customer Review dan persepsi harga terhadap Brand Image, pengaruh langsung kedua variabel tersebut terhadap keputusan pembelian, serta peran Brand Image dalam memediasi hubungan antara Online Customer Review dan persepsi harga dengan keputusan pembelian. Metode - Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan explanatory research. Data dikumpulkan melalui penyebaran kuesioner kepada konsumen yang pernah membeli produk wardah di TikTok Shop Kota Makassar. Teknik pengambilan sampel menggunakan metode purposive sampling. Analisis data dilakukan dengan pendekatan Partial Least Squares–Structural Equation Modeling (PLS-SEM) menggunakan perangkat lunak SmartPLS untuk menguji validitas, reliabilitas, serta hubungan antar variabel dalam model penelitian. Hasil - Hasil penelitian menunjukkan bahwa Online Customer Review dan persepsi harga berpengaruh positif dan signifikan terhadap Brand Image. Selain itu, Online Customer Review, persepsi harga, dan Brand Image juga berpengaruh positif dan signifikan terhadap keputusan pembelian. Hasil lainnya menunjukkan bahwa Brand Image berperan sebagai variabel mediasi yang memperkuat pengaruh Online Customer Review dan persepsi harga terhadap keputusan pembelian.
The Role of Academic Environment and Capital Access in Fostering Entrepreneurial Interest through Creativity Ilma Wulansari Hasdiansa; Andika Isma; Hajar Dewantara
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 3 No 1 (2025): Volume 3, Issue 1, January-April 2025
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v3i1.566

Abstract

Students, as prospective graduates of higher education, play an important role in creating new jobs. This study aims to determine the effect of the academic environment and Capital Access on the entrepreneurial interest of students at the Faculty of Economics and Business, Universitas Negeri Makassar, with creativity as an intervening variable. This quantitative research uses an explanatory descriptive design with a population of all students of the Faculty of Economics and Business, Universitas Negeri Makassar. A sample of 100 people was taken using a proportional random sampling technique. Data were collected using an online questionnaire via Google Form and analyzed using SPSS version 27. The results showed that the academic environment has a positive and significant effect on students' entrepreneurial interest and creativity. Capital Access has a positive and significant effect on student creativity, but has a negative and significant effect on entrepreneurial interest. Creativity has a positive and significant effect on entrepreneurial interest. The academic environment has a positive and significant effect on entrepreneurial interest through creativity. Capital Access has a positive and significant effect on entrepreneurial interest through creativity.
Pengembangan Literasi Digital Masyarakat Sekolah Melalui Pelatihan Pembuatan Komik Digital Cerita Rakyat Deswalantri Deswalantri; Ika Wahyu Pratiwi; Apriani Riyanti; Ilma Wulansari Hasdiansa; Sitti Hasbiah
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 1 No. 1 (2023): Jurnal Sipakatau
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v1i1.234

Abstract

This community service activity aims to increase the level of digital literacy among school community members, especially teachers and students, through the development of folklore in the form of digital comics using the Canva application. The approach in the implementation of this PKM involves training and guidance activities for participants, helping them master the use of the Canva application to create folktales in digital comic format. During the training period, participants were provided with detailed guidance on techniques to visually depict folklore, incorporate it with digital technology, and present it in an attractive comic format. In addition, participants were also equipped with knowledge on utilizing social media and other digital platforms as a means to share the works they have created. The outcomes of this activity include a significant improvement in participants' digital literacy skills, increased appreciation for local cultural heritage through folklore development, and increased creativity in the utilization of digital technology. Therefore, this PKM has a positive impact in supporting the improvement of digital literacy, promoting appreciation of local cultural heritage through digital platforms, and providing active opportunities for school communities to participate more proactively in the evolving digital era.
Analisis Tingkat Penerimaan Mahasiswa terhadap Pembelajaran Online berbasis Gamifikasi Pada Perguruan Tinggi Petrus Jacob Pattiasina; Ilma Wulansari Hasdiansa; Annajmi Rauf; Nur Alamsyah; Sulpiani; Siti Auliyani Saleh
Journal of Vocational, Informatics and Computer Education Vol 2, No 1 (2024): Juni 2024
Publisher : Academic Bright Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/voice.v2i1.24

Abstract

Pembelajaran daring sering kali menghadapi tantangan terkait motivasi dan keterlibatan mahasiswa. Tujuan penelitian ini adalah untuk menganalisis tingkat penerimaan mahasiswa terhadap pembelajaran daring berbasis gamifikasi. Penelitian ini menggunakan metode kuantitatif dengan desain cross-sectional, mengumpulkan data melalui kuesioner dari 64 responden. Hasil penelitian menunjukkan bahwa elemen gamifikasi, khususnya aspek philanthropist dan socializer, memberikan dampak terbesar terhadap motivasi dan partisipasi mahasiswa dengan nilai rata-rata 3,96 dan 3,9. Sebaliknya, aspek achiever dan explorer memiliki pengaruh yang lebih kecil. Penelitian ini menyimpulkan bahwa penerapan gamifikasi dapat meningkatkan keterlibatan mahasiswa dalam pembelajaran daring, dan menyarankan penelitian lebih lanjut untuk mengeksplorasi faktor-faktor individu yang mempengaruhi penerimaan gamifikasi.
Co-Authors Abadi, Rahmat Riwayat Adam Ramadhan Adio, Matthew Olufemi Agung Widhi Kurniawan Ahmad Farhan Ahmad Farhan, Ahmad Akmal Hidayat Akmar Akilah Kautsar Al Maududi Bahmar Alim Bahri Andhani, Rima Andi Anggi Kemalasari Andi Anggi Kemalasari Andi Ardiansyah Sonda Andi Muhammad Irfan Andi Mustika Amin Andi Nailah Quin Azisah Alisyahbana Andika Isma Annajmi Rauf Annajmi Rauf Annisa Nur Awalia Annisa Paramaswary Aslam Anwar Anwar Anwar Anwar Anwar Ramli Anwar Ramli Arvina Nabila Ardhana Ashabul Kahfi Ashabul Kahfi Ashabul Kahfi, Ashabul Aslam, Annisa Paramaswary Badirun Basir Basri Bado Basri Bado Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Chalid Imran Musa Deddy Ibrahim Rauf Deswalantri Deswalantri Deswalantri Deswalantri Eliagus Telaumbanua Elsafitri Elsafitri Eva Yuniarti Utami Eva Yuniarti Utami Fachry Abda El Rahman Fahira Kamilia Salsabila Fajriani Azis Faslul Rahman Haeruddin , Muhammad Ilham Wardhana Haeruddin, M. Ilham Wardhana Hajar Dewantara Hajar Dewantara Halek Mu'min Hardiyanti, Andi Aryani Hasbiah, Siti Hasbiah, Sitti HERY PURNOMO Hety Budiyanti Ika Wahyu Pratiwi Ika Wahyu Pratiwi Ilham Alfian Ramadhan Ramelan Indah Wati Indah Wati Irwandi Isma Azis Riu Johnson, Nur Atifah Septira Kasim, Amalia M. Ikhwan Maulana Haeruddin M. Miftach Fakhri M.Ilham Wardhana Haeruddin Maizul Rahmizal Malik, A. Jihan Rahmadani Marnoto Mubin, Muh. Ibnu Muh. Ibnu Mubin Muh. Ibnu Mubin Muh. Yushar Mustafa Muh. Yusuf Kholiq M Muhammad Fadel Dinero Muhammad Ilham Wardhana Haeruddin Muhammad Isbar Pratama Muhammad Muhajirin Chinsa Muhammad Rakib Muhammad Zuhdi Muhammad Zuhdi Muhammad Zuhdi Muhlis Muhlis Musa, Muhammad Ichwan Mutmainna, Nur Novarianti Novarianti Nulthazam Sarah NUR ALAMSYAH Nur Alamsyah Nur Andini Sudirman Nur Andini Sudirman Nur Fadilah Ayu Sandira Nur Fitri Nurdin Nurhaedah Nurhaedah Nurhaedah Nurman Nurman Nurman Nurul Afiah Almunawarah Nurul Aszizah Adelia Putri Nur Nurul Fadilah Aswar Nurul Fadilah Aswar Petrus Jacob Pattiasina Petrus Jacob Pattiasina Pratiwi, Ika Wahyu Putra, Muh Al Fatah Arief Putri Ramadhani, Putri Putri, Annisa Mawaddah Arief Raudhatul S. Firzanah Rauf, Deddy Ibrahim Regina Regina Regina Rezky Amalia Hamka Rezky Amalia Hamka Ridwan Sya’rani Riyanti, Apriani Rully Arifiansyah Rully Arifiansyah Ruma, Zainal Ryketeng, Masdar Sah, Nurul Alfadiza Siska Handayani Siti Auliyani Saleh Siti Auliyani Saleh Siti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Soemarno Hidayatullah. S Soemarno Hidayatullah. S Sopi Sopi Sopi St Halija Sulpiani Sulpiani Sumarsih . . Swastika, Alya Syahrul, Khaidir Taslim Dangga Tawe, Amiruddin Tenri Sayu Puspitaningsih Dipoatmodjo Ukie Tukinah Ukie Tukinah, Ukie Winria Putri Intia Zainal Ruma Zainal Ruma