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All Journal Procuratio : Jurnal Ilmiah Manajemen Journal Of Management Science (JMAS) Jurnal Ilmiah Edunomika (JIE) Akubis: Jurnal Akuntansi dan Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Daengku: Journal of Humanities and Social Sciences Innovation Mabny : Journal of Sharia Management and Business juremi: jurnal riset ekonomi Implementasi Manajemen & Kewirausahaan Journal Of Business, Finance, and Economics (JBFE) EKONOMIKA45 Journal Of Human And Education (JAHE) Jurnal Manajemen Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Seminar Nasional Pengabdian Kepada Masyarakat Journal of Applied Management Research Bulletin of Management and Business CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Manajemen Bisnis Kewirausahaan Gemilang: Jurnal Manajemen dan Akuntansi Economics and Business Journal Jurnal Manajemen Benefit : Journal of Bussiness, Economics, and Finance Paradoks : Jurnal Ilmu Ekonomi Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Manajemen Riset Inovasi Teknovokasi : Jurnal Pengabdian Masyarakat Jurnal Pendidikan Terapan Seminar Nasional Hasil Penelitian LP2M UNM Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen Sammajiva: Jurnal Penelitian Bisnis dan Manajemen (JIMBE) International Journal of Economics, Management and Accounting Ininnawa: Jurnal Pengabdian Masyarakat Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Jurnal Bisnis dan Kewirausahaan Journal of Management and Innovation Entrepreneurship (JMIE) Ebisnis Manajemen Joong-Ki Journal of Innovative and Creativity MAXIMAL Paramacitra : Jurnal Pengabdian Masyarakat Nusantara Economics and Entrepreneurships Journals Entrepreneurship, Management, and Business Research Journal Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat Inovasi Sosial: Jurnal Pengabdian Masyarakat Pemberdayaan Masyarakat: Jurnal Aksi Sosial Bersama : Jurnal Pengabdian Masyarakat IJHABS Joong-Ki PESHUM Malaqbiq : Jurnal Pengabdian kepada Masyarakat. International Journal of Education Management and Religion META - JOURNAL International Journal of Economics and Management Research Lestari: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen, Bisnis dan Kewirausahaan Jurnal Sipakatau Journal of Vocational, Informatics and Computer Education Fundamental and Applied Management Journal Indonesian Journal of Business and Entrepreneurship Research Pinisi Journal of Entrepreneurship Review Indonesian Journal of Enterprise Architecture Jurnal Publikasi Manajemen Informatika Optimal: Jurnal Ekonomi dan Manajemen
Ilma Wulansari Hasdiansa
Fakultas Ekonomi Dan Bisnis, Program Studi Manajemen, Universitas Negeri Makassar
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Penguatan Personal Branding Mahasiswa Universitas Negeri Makassar Melalui Optimalisasi Media Sosial Ilma Wulansari Hasdiansa; Hasbiah, Sitti; Aswar, Nurul Fadilah; Riu, Isma Azis; Rauf, Deddy Ibrahim
Pemberdayaan Masyarakat : Jurnal Aksi Sosial Vol. 2 No. 4 (2025): Desember: Pemberdayaan Masyarakat : Jurnal Aksi Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksisosial.v2i4.2540

Abstract

Social media has become the primary platform for students to express themselves and build their professional reputation. However, many students have not yet fully utilized social media to support their careers and academic image. This community service activity aims to enhance the understanding and skills of students at the University of Makassar (UNM) in building a strong personal brand through social media. The implementation method includes socialization, training, and direct mentoring for students at the Faculty of Economics and Business, UNM. The evaluation was conducted using pre-tests and post-tests to measure the improvement in knowledge and skills of the participants. The results show a significant increase in students' understanding, with the average score improving from a moderate level to an excellent level. Moreover, the majority of participants have begun to apply personal branding content strategies on their social media platforms. This training has been effective in raising students' awareness of the importance of building a professional image in the digital world. With a better understanding of personal branding, students are expected to leverage social media positively to strengthen their professional reputation and open up career opportunities in the future.
Perancangan Model Bisnis Inovatif Untuk Optimalisasi Potensi Peternakan di Desa Paconne’ Kecamatan Belopa Kabupaten Luwu Menggunakan Business Model Canvas (BMC) Sitti Hasbiah; Ilma Wulansari Hasdiansa
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4947

Abstract

Penelitian ini bertujuan merancang model bisnis inovatif untuk mengoptimalkan potensi peternakan di Desa Paconne', Kecamatan Belopa, Kabupaten Luwu, Provinsi Sulawesi Selatan, dengan menggunakan pendekatan Business Model Canvas (BMC). Fenomena penelitian ini didasari oleh berbagai tantangan yang dihadapi peternak, seperti dominasi tengkulak, keterbatasan akses informasi harga, keterbatasan jaringan distribusi, dan rendahnya literasi ekonomi. Penelitian ini menggunakan metode kualitatif dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi, dengan melibatkan peternak sebagai narasumber utama. Hasil analisis menunjukkan bahwa rendahnya nilai tambah produk, minimnya sertifikasi mutu, dan minimnya inovasi pemasaran melemahkan daya tawar peternak di pasar. Namun, peluang optimalisasi usaha terdapat melalui diversifikasi usaha, penerapan pertanian bernilai tambah, pengembangan agrowisata, serta pemanfaatan teknologi digital dan pemasaran berbasis e-commerce. Model bisnis yang diusulkan, berdasarkan BMC, menekankan sembilan elemen kunci: segmen pelanggan, proposisi nilai, saluran distribusi, hubungan pelanggan, aliran pendapatan, sumber daya utama, aktivitas inti, kemitraan strategis, dan struktur biaya. Temuan ini memberikan rekomendasi strategis bagi peternak, UMKM, dan pembuat kebijakan dalam mengembangkan potensi peternakan berdasarkan model bisnis inovatif.
Pengaruh Online Customer Review dan Persepsi Harga Terhadap Keputusan Pembelian yang Dimediasi oleh Brand Image (Studi Konsumen Wardah di TikTok Shop di Kota Makassar) Nur Fitri; Muhammad Ilham Wardhana Haeruddin; Rahmat Riwayat Abadi; Sitti Hasbiah; Ilma Wulansari Hasdiansa
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.6277

Abstract

Tujuan - Penelitian ini bertujuan untuk menganalisis pengaruh Online Customer Review dan persepsi harga terhadap keputusan pembelian produk Wardah di TikTok Shop Kota Makassar, baik secara langsung maupun tidak langsung melalui Brand Image sebagai variabel mediasi. Secara khusus, penelitian ini bertujuan untuk menguji pengaruh Online Customer Review dan persepsi harga terhadap Brand Image, pengaruh langsung kedua variabel tersebut terhadap keputusan pembelian, serta peran Brand Image dalam memediasi hubungan antara Online Customer Review dan persepsi harga dengan keputusan pembelian. Metode - Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan explanatory research. Data dikumpulkan melalui penyebaran kuesioner kepada konsumen yang pernah membeli produk wardah di TikTok Shop Kota Makassar. Teknik pengambilan sampel menggunakan metode purposive sampling. Analisis data dilakukan dengan pendekatan Partial Least Squares–Structural Equation Modeling (PLS-SEM) menggunakan perangkat lunak SmartPLS untuk menguji validitas, reliabilitas, serta hubungan antar variabel dalam model penelitian. Hasil - Hasil penelitian menunjukkan bahwa Online Customer Review dan persepsi harga berpengaruh positif dan signifikan terhadap Brand Image. Selain itu, Online Customer Review, persepsi harga, dan Brand Image juga berpengaruh positif dan signifikan terhadap keputusan pembelian. Hasil lainnya menunjukkan bahwa Brand Image berperan sebagai variabel mediasi yang memperkuat pengaruh Online Customer Review dan persepsi harga terhadap keputusan pembelian.
The Role of Academic Environment and Capital Access in Fostering Entrepreneurial Interest through Creativity Ilma Wulansari Hasdiansa; Andika Isma; Hajar Dewantara
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 3 No 1 (2025): Volume 3, Issue 1, January-April 2025
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v3i1.566

Abstract

Students, as prospective graduates of higher education, play an important role in creating new jobs. This study aims to determine the effect of the academic environment and Capital Access on the entrepreneurial interest of students at the Faculty of Economics and Business, Universitas Negeri Makassar, with creativity as an intervening variable. This quantitative research uses an explanatory descriptive design with a population of all students of the Faculty of Economics and Business, Universitas Negeri Makassar. A sample of 100 people was taken using a proportional random sampling technique. Data were collected using an online questionnaire via Google Form and analyzed using SPSS version 27. The results showed that the academic environment has a positive and significant effect on students' entrepreneurial interest and creativity. Capital Access has a positive and significant effect on student creativity, but has a negative and significant effect on entrepreneurial interest. Creativity has a positive and significant effect on entrepreneurial interest. The academic environment has a positive and significant effect on entrepreneurial interest through creativity. Capital Access has a positive and significant effect on entrepreneurial interest through creativity.
Pengembangan Literasi Digital Masyarakat Sekolah Melalui Pelatihan Pembuatan Komik Digital Cerita Rakyat Deswalantri Deswalantri; Ika Wahyu Pratiwi; Apriani Riyanti; Ilma Wulansari Hasdiansa; Sitti Hasbiah
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 1 No. 1 (2023): December
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v1i1.234

Abstract

This community service activity aims to increase the level of digital literacy among school community members, especially teachers and students, through the development of folklore in the form of digital comics using the Canva application. The approach in the implementation of this PKM involves training and guidance activities for participants, helping them master the use of the Canva application to create folktales in digital comic format. During the training period, participants were provided with detailed guidance on techniques to visually depict folklore, incorporate it with digital technology, and present it in an attractive comic format. In addition, participants were also equipped with knowledge on utilizing social media and other digital platforms as a means to share the works they have created. The outcomes of this activity include a significant improvement in participants' digital literacy skills, increased appreciation for local cultural heritage through folklore development, and increased creativity in the utilization of digital technology. Therefore, this PKM has a positive impact in supporting the improvement of digital literacy, promoting appreciation of local cultural heritage through digital platforms, and providing active opportunities for school communities to participate more proactively in the evolving digital era.
Analisis Tingkat Penerimaan Mahasiswa terhadap Pembelajaran Online berbasis Gamifikasi Pada Perguruan Tinggi Petrus Jacob Pattiasina; Ilma Wulansari Hasdiansa; Annajmi Rauf; Nur Alamsyah; Sulpiani; Siti Auliyani Saleh
Journal of Vocational, Informatics and Computer Education Vol 2, No 1 (2024): Juni 2024
Publisher : Academic Bright Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/voice.v2i1.24

Abstract

Pembelajaran daring sering kali menghadapi tantangan terkait motivasi dan keterlibatan mahasiswa. Tujuan penelitian ini adalah untuk menganalisis tingkat penerimaan mahasiswa terhadap pembelajaran daring berbasis gamifikasi. Penelitian ini menggunakan metode kuantitatif dengan desain cross-sectional, mengumpulkan data melalui kuesioner dari 64 responden. Hasil penelitian menunjukkan bahwa elemen gamifikasi, khususnya aspek philanthropist dan socializer, memberikan dampak terbesar terhadap motivasi dan partisipasi mahasiswa dengan nilai rata-rata 3,96 dan 3,9. Sebaliknya, aspek achiever dan explorer memiliki pengaruh yang lebih kecil. Penelitian ini menyimpulkan bahwa penerapan gamifikasi dapat meningkatkan keterlibatan mahasiswa dalam pembelajaran daring, dan menyarankan penelitian lebih lanjut untuk mengeksplorasi faktor-faktor individu yang mempengaruhi penerimaan gamifikasi.
Electronic-Based Marketing Strategies in Building Competitive Advantages in Silk Weaving Small Businesses in Wajo District Ilma Wulansari Hasdiansa; Sitti Hasbiah
Indonesian Journal of Business and Entrepreneurship Research Vol. 1 No. 2 (2023): Vol. 1, No. 2, May 2023: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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Abstract

This study aims to determine the internal and external constraints on silk artisans. This research uses a qualitative descriptive method. The data used in this study are primary and secondary data, this data was obtained by researchers through observation, interviews, and documentation. The results of this study indicate that the electronic-based marketing strategy in building competitive advantages in small silk artisan businesses in Wajo Regency is by conducting a product marketing mix, determining the selling price of products based on the price of Production Operating Costs, a strategic and easily accessible business place, and promotions carried out, namely offline and online promotions. While the obstacles experienced by silk entrepreneurs in carrying out marketing strategies through Facebook social media are internal and external obstacles. The solution to overcome internal obstacles is to carry out an order system, self-taught learning through youtube media. for external obstacles is to provide affordable prices by using quality materials, be more creative and provide the best service, provide rich writing bounty marks on every picture posted, provide clear information, especially the prices offered.
Information Literacy and Entrepreneurial Behavior of Culinary Business Actors in Makassar City: Determinants of Small Business Performance Ilma Wulansari Hasdiansa; Sitti Hasbiah
Pinisi Journal of Entrepreneurship Review Vol. 1 No. 2 (2023): Pinisi Journal of Entrepreneurship Review
Publisher : Universitas Negeri Makassar

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Abstract

This study aims to analyze the determinants that affect the performance of small businesses in the culinary sector in Makassar City, with a focus on information literacy and entrepreneurial behavior. This study examines information literacy and entrepreneurial behavior both partially and simultaneously on small business performance. This research is a quantitative study with a population of 289 culinary businesses registered at the Makassar City Cooperative and SME Office. Data obtained through the distribution of questionnaires with a Likert scale. The analysis technique used is descriptive statistical analysis and inferential statistical analysis in the form of normality, linearity, hypothesis testing, partial significance test, simultaneous significance test, and coefficient of determination test. The results showed that partially and simultaneously the variables of information literacy and entrepreneurial behavior had a positive and significant effect on small business performance in culinary businesses in Makassar city. The results of the study clearly show that information literacy and entrepreneurial behavior are determinant factors of small business performance of culinary business actors in Makassar city.
How do Entrepreneurial Competence and Personal Independence affect Micro Business Success in Makassar City? Sitti Hasbiah; Ilma Wulansari Hasdiansa
Pinisi Journal of Entrepreneurship Review Vol. 1 No. 2 (2023): Pinisi Journal of Entrepreneurship Review
Publisher : Universitas Negeri Makassar

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Abstract

This study aims to determine the effect of Entrepreneurial Competence and Personal Independence on Micro Business Success in Makassar City. The research is categorized as quantitative descriptive research with a population of 230 micro businesses located in Makassar City. Data collection in this study was carried out using observation, questionnaire, interview and documentation techniques. The analysis technique used is descriptive statistical analysis and inferential statistical analysis. The results of this study indicate that entrepreneurial competence and personal independence together have a positive and significant effect on the success of micro businesses in Makassar City. This can be seen from the data analysis obtained the amount of entrepreneurial competence and personal independence on business success, and hypothesis testing has been carried out (t test). The results of the analysis obtained that the variables of entrepreneurial competence (X1) and personal independence (X2) have a positive relationship to business success. So it can be said that there is a positive and significant influence between entrepreneurial competence and personal independence on the success of micro businesses in Makassar City.
Building the Green Entrepreneur Spirit of Students: The Influence of Entrepreneurship Course and Entrepreneurial Motivation through Entrepreneurial Attitude Alim Bahri; Ilma Wulansari Hasdiansa
Pinisi Journal of Entrepreneurship Review Vol. 2 No. 1 (2024): Pinisi Journal of Entrepreneurship Review
Publisher : Universitas Negeri Makassar

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Abstract

Entrepreneurship is something that is identified with what entrepreneurs or entrepreneurs have and do. This view is inaccurate because the entrepreneurial spirit and attitude are not only possessed by entrepreneurs, but also by everyone who thinks creatively and acts innovatively, for example farmers, employees, students, and teachers. Entrepreneurs are those who make creative and innovative efforts by developing ideas and gathering resources to find opportunities and improve life. The aim of this research is to explain the influence of entrepreneurship education on the motivation of Entrepreneurship students at the Faculty of Economics and Business, Makassar State University, considering that entrepreneurship education is not evenly distributed among students, or in other words, not all study programs in universities provide entrepreneurship courses. This research approach is a quantitative approach with a correlational research design. Population the research consisted of all 102 UNM Entrepreneurship Students. Meanwhile, the sampling technique uses the Proportional Random Sampling technique, which is calculated using Slovin with a sample of 100 respondents or 22% of the total population. The research method used in this research is quantitative. This research can be a source of information or reference for teaching staff or lecturers so that they can direct and guide students regarding developing entrepreneurial interests. Students are also expected to deepen their interests related to business management so that they are not only focused on the knowledge they produce but are also able to do business. business and develop it.
Co-Authors Abadi, Rahmat Riwayat Adam Ramadhan Aditya Fajri Mustakim Agung Widhi Kurniawan Ahmad Farhan Ahmad Farhan, Ahmad Aisyah Abidin Akmal Hidayat Akmar Akilah Kautsar Al Maududi Bahmar Alim Bahri Amalia Kasim Andi Anggi Kemalasari Andi Anggi Kemalasari Andi Ardiansyah Sonda Andi Muhammad Irfan Andi Mustika Amin Andi Nailah Quin Azisah Alisyahbana Andika Isma Annajmi Rauf Annajmi Rauf Annisa Nur Awalia Annisa Paramaswary Aslam Anwar Anwar Anwar Anwar Anwar Anwar Anwar Anwar Anwar Ramli Anwar Ramli Arvina Nabila Ardhana Ashabul Kahfi Ashabul Kahfi Ashabul Kahfi, Ashabul Aslam, Annisa Paramaswary Badirun Basir Basri Bado Basri Bado Brilianty Sekar Amalia Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Chalid Imran Musa Chalid Imran Musa Chaulidiah Rini Widyastuti Deddy Ibrahim Rauf Deswalantri Deswalantri Deswalantri Deswalantri Eliagus Telaumbanua Elsafitri Elsafitri Eva Yuniarti Utami Eva Yuniarti Utami Fachry Abda El Rahman Fahira Kamilia Salsabila Fajriani Azis Faslul Rahman Hajar Dewantara Hajar Dewantara Halek Mu'min Hardiyanti, Andi Aryani Hasbiah, Siti Hasbiah, Sitti HERY PURNOMO Hety Budiyanti Hety Budiyanti Ika Wahyu Pratiwi Ika Wahyu Pratiwi Ilham Alfian Ramadhan Ramelan Indah Wati Indah Wati Irwandi Isma Azis Riu Isma Azis Riu Johnson, Nur Atifah Septira M. Ikhwan Maulana Haeruddin M. Ikhwan Mualana Haeruddin M. Miftach Fakhri Maizul Rahmizal Malik, A. Jihan Rahmadani Marnoto Marsena Limbong Mas'ud Mas'ud Masdar Ryketeng Mubin, Muh. Ibnu Muh. Ibnu Mubin Muh. Ibnu Mubin Muh. Yushar Mustafa Muh. Yusuf Kholiq M Muhammad Fadel Dinero Muhammad Ilham Wardhana Haeruddin Muhammad Isbar Pratama Muhammad Muhajirin Chinsa Muhammad Rakib Muhammad Zuhdi Muhammad Zuhdi Muhammad Zuhdi Muhlis Muhlis Musa, Muhammad Ichwan Mutmainna, Nur Novarianti Novarianti Novarianti Novarianti Nulthazam Sarah NUR ALAMSYAH Nur Alamsyah Nur Andini Sudirman Nur Andini Sudirman Nur Annisa Nur Fadilah Ayu Sandira Nur Fitri Nurdin Nurhaedah Nurhaedah Nurhaedah Nurhayani Nurhayani Nurman Nurman Nurman Nurul Afiah Almunawarah Nurul Aszizah Adelia Putri Nur Nurul Fadilah Aswar Nurul Fadilah Aswar Petrus Jacob Pattiasina Petrus Jacob Pattiasina Pratiwi, Ika Wahyu Putra, Muh Al Fatah Arief Putri Ramadhani, Putri Putri, Annisa Mawaddah Arief Raudhatul S. Firzanah Rauf, Deddy Ibrahim Regina Regina Regina Reski Aulia Ramadani Rezky Amalia Hamka Rezky Amalia Hamka Ridwan Sya’rani Rima Andhani Riska Fauzia Riyanti, Apriani Rully Arifiansyah Rully Arifiansyah Ruma, Zainal Ryketeng, Masdar Sah, Nurul Alfadiza Siska Handayani Siti Auliyani Saleh Siti Auliyani Saleh Siti Hasbiah Siti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Soemarno Hidayatullah. S Soemarno Hidayatullah. S Sopi Sopi Sopi St Halija Sulpiani Sulpiani Sumarsih . . Suyatno Karim Swastika, Alya Syahrul, Khaidir Taslim Dangga Tawe, Amiruddin Tenri Sayu Puspitaningsih Dipoatmodjo Ukie Tukinah Ukie Tukinah, Ukie Uswha Dwi Masrurah Widhi Nugraha S.D. Windarsari, Wiwin Riski Winria Putri Intia Zainal Ruma Zainal Ruma