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All Journal Procuratio : Jurnal Ilmiah Manajemen Journal Of Management Science (JMAS) Jurnal Ilmiah Edunomika (JIE) Akubis: Jurnal Akuntansi dan Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Mabny : Journal of Sharia Management and Business juremi: jurnal riset ekonomi Implementasi Manajemen & Kewirausahaan Journal Of Business, Finance, and Economics (JBFE) EKONOMIKA45 Jurnal Manajemen Seminar Nasional Pengabdian Kepada Masyarakat Journal of Applied Management Research Bulletin of Management and Business CASHFLOW : CURRENT ADVANCED RESEARCH ON SHARIA FINANCE AND ECONOMIC WORLDWIDE CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Manajemen Bisnis Kewirausahaan Gemilang: Jurnal Manajemen dan Akuntansi Economics and Business Journal Jurnal Manajemen Paradoks : Jurnal Ilmu Ekonomi Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Manajemen Riset Inovasi Teknovokasi : Jurnal Pengabdian Masyarakat Jurnal Pendidikan Terapan Seminar Nasional Hasil Penelitian LP2M UNM Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen Sammajiva: Jurnal Penelitian Bisnis dan Manajemen (JIMBE) International Journal of Economics, Management and Accounting Ininnawa: Jurnal Pengabdian Masyarakat Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Jurnal Bisnis dan Kewirausahaan Journal of Management and Innovation Entrepreneurship (JMIE) Ebisnis Manajemen Joong-Ki Journal of Innovative and Creativity MAXIMAL Paramacitra : Jurnal Pengabdian Masyarakat Nusantara Economics and Entrepreneurships Journals Entrepreneurship, Management, and Business Research Journal Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat Inovasi Sosial: Jurnal Pengabdian Masyarakat Pemberdayaan Masyarakat: Jurnal Aksi Sosial Bersama : Jurnal Pengabdian Masyarakat IJHABS Joong-Ki PESHUM Malaqbiq : Jurnal Pengabdian kepada Masyarakat. International Journal of Education Management and Religion META - JOURNAL International Journal of Economics and Management Research Lestari: Jurnal Pengabdian Kepada Masyarakat Jurnal Sipakatau Journal of Vocational, Informatics and Computer Education Fundamental and Applied Management Journal Indonesian Journal of Business and Entrepreneurship Research Pinisi Journal of Entrepreneurship Review Indonesian Journal of Enterprise Architecture
Ilma Wulansari Hasdiansa
Fakultas Ekonomi Dan Bisnis, Program Studi Manajemen, Universitas Negeri Makassar
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Coffee Shop Marketing Strategy Using SWOT Analysis to Increase Business Competitiveness Hery Purnomo; Rully Arifiansyah; Nur Andini Sudirman; Ilma Wulansari Hasdiansa; Sitti Hasbiah
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 1 (2024): Vol. 2, No. 1, January 2024: Indonesian Journal of Business and Entrepreneurshi
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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Abstract

This study aims to assess and analyze whether the marketing strategy carried out by a Coffee Shop called Safehaus for approximately two years (2022-2023) can increase competitiveness. This type of research is descriptive qualitative. The population in this study were the owner and all employees as many as 13 respondents using saturated sampling, which is a sampling technique when all members of the population are used as samples. Data collection techniques were carried out by conducting interviews and questionnaires. While the data analysis technique used is to use SWOT analysis (Strength, Weakness, Oppotunities and Threats) and use the IFAS and EFAS tables. Based on the results of this study, it shows that Coffee Shop is in the first quadrant, namely supporting a growth strategy, this result is very beneficial for the company in increasing its competitiveness because it supports aggressive growth (growth oriented strategy). A business that is in the first quadrant condition is very profitable because it has strengths and can take advantage of opportunities well so that it can make it possible to expand, and achieve maximum progress.
Implementation of Zachman Framework in Planning Enterprise Architecture at PT Karya Niaga Abadi (J&T) Ilma Wulansari Hasdiansa; Andika Isma; Muh. Ibnu Mubin; Ashabul Kahfi; Muhammad Zuhdi
Indonesian Journal of Enterprise Architecture Vol. 1 No. 1 (2023): Indonesian Journal of Enterprise Architecture
Publisher : Global Research and Collaboration

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Abstract

J&T Express Indonesia is present as a shipping service company in the form of documents and packaging / goods. By relying on the IT system in their services, they get a lot of benefits from the service and the quality of the goods/goods. In this research method using the type of research is descriptive research with data collection methods in the form of interviews and interview techniques conducted by researchers to respondents who use J&T Express services to obtain information about enterprise architecture in the J&T Express company. The technique used in collecting data is by conducting interviews with respondents who use J&T Express services and also making observations at the J&T Express company. The next step is to design Enterprise Architecture using the Zachman Framework method. The results showed that the 4 frameworks in the Zachman Framework, namely scope, business model, system model, and technology model can improve the performance and efficiency of the company in planning, implementing, and maintaining information systems used in company operations.
Implementation of Zachman Framework to Support Business Activities and Performance Nurul Fadilah Aswar; Ilma Wulansari Hasdiansa; Andika Isma; Faslul Rahman; Muh. Yusuf Kholiq M
Indonesian Journal of Enterprise Architecture Vol. 1 No. 2 (2024): Indonesian Journal of Enterprise Architecture
Publisher : Global Research and Collaboration

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Abstract

PT Suzuki Indomobil Motor (SIM) is a foreign investment company engaged in the business of Component Industry and Assembly of two-wheeled SUZUKI Brand motor vehicles (Motorcycles) and four wheels (Cars) which strives to provide solutions to the needs of transportation for the community by providing the principle of Total Solution, namely by providing the best service to consumers by combining synergies between technology and information systems. Building integrated systems within the company requires very careful and planned planning in order to pay attention to all stakeholders in the company. Planning the entire system including all aspects of the organization and business is what is known as Enterprise Architecture (EA). EA is used to analyze, integrate, and document the architecture in the enterprise. The increasingly effective and efficient utilization of IS and IT supports business activities, achieving One of the frameworks that addresses issues in the development of information systems in the company from various points of view is the Zachman Framework. Increasingly effective and efficient use of information systems (IS) and information technology (IT) that support business activities to achieve organizational goals and services for stakeholders. This goal is expected to be achieved optimally if there is synergy between the SI and IT strategies and the IT strategy.
Supporting Digital Transformation of MSMEs Through Enterprise Architecture Design Using the TOGAF ADM Framework Sopi; Ukie Tukinah; Ilma Wulansari Hasdiansa; Sitti Hasbiah
Indonesian Journal of Enterprise Architecture Vol. 2 No. 2 (2025): Indonesian Journal of Enterprise Architecture
Publisher : Global Research and Collaboration

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Abstract

In today’s highly connected and technology-driven environment, digital transformation has become a critical necessity for Micro, Small, and Medium Enterprises (MSMEs) to enhance their competitiveness and long-term sustainability. One strategic approach to facilitate this transformation is through the design of an enterprise architecture tailored to the specific needs of MSMEs. This study aims to develop a structured and adaptive enterprise architecture model for MSMEs by applying the TOGAF ADM (Architecture Development Method) framework. The methodology consists of several key phases: Preliminary, Architecture Vision, Business Architecture, Information Systems Architecture, and Technology Architecture. Each phase provides a systematic approach to assess business requirements, align digital strategies with business goals, and build supporting technological infrastructure. The output of this research is a CompanySpecific Blueprint designed to reflect the actual conditions and operational needs of the targeted MSMEs. This blueprint serves as a comprehensive guide for MSMEs to plan, implement, and manage digital transformation initiatives effectively and progressively. By adopting the TOGAF ADM framework, this research contributes to the development of a responsive and sustainable enterprise architecture model, empowering MSMEs to navigate technological changes and improve their organizational performance. The proposed model is expected to support MSMEs in making informed decisions regarding digital investments, process optimization, and integration of digital tools that align with their strategic objectives.
Service Quality and Customer Satisfaction in Last Mile Logistics: Evidence from a Courier and Parcel Delivery Firm Ilma Wulansari Hasdiansa; Sitti Hasbiah
Fundamental and Applied Management Journal Vol. 3 No. 1 (2025): Fundamental and Applied Management Journal
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v3i1.469

Abstract

This study investigates whether the SERVQUAL dimensions—tangibles, reliability, responsiveness, assurance, and empathy—predict customer satisfaction in a courier and parcel-delivery (last-mile logistics) company. A cross-sectional survey of 100 customers selected via purposive sampling was administered using multi-item Likert scales. Data were analyzed with multiple regression to estimate the marginal contribution of each dimension and to assess the joint (simultaneous) effect on satisfaction. The findings show that all five dimensions are positively and significantly associated with customer satisfaction, and the model confirms a significant joint influence. Responsiveness and empathy emerge as the strongest predictors, whereas assurance exhibits the weakest effect, indicating room for improvement in perceived security, reliability of commitments, and service guarantees. Managerially, the company should sustain strengths related to empathy, tangibles, and responsiveness (e.g., attentive staff, clear physical cues of service quality, swift handling of requests) while prioritizing initiatives that bolster assurance—such as transparent service policies, consistent delivery promises, and credibility signals. The study adds firm-level evidence from the last-mile logistics sector, reinforcing the relevance of SERVQUAL for explaining satisfaction in time-sensitive, technology-enabled delivery contexts.
Enhancing Added Value of Village Agriculture Sector through Strengthening the Capacity of BUMDes Based on Digital Economy Hajar Dewantara; Basri Bado; Sitti Hasbiah; Ilma Wulansari Hasdiansa; Andi Anggi Kemalasari
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 2 No. 1 (2024): Jurnal Sipakatau
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v1i6.2439

Abstract

Village-owned enterprises (BUMDes) are institutions established to manage economic potential and resources in the village to improve community welfare. In Kassi Village, Jeneponto Regency, BUMDes has significant potential in developing the agricultural sector, but this potential has not been fully utilized. This research aims to increase the added value of the agricultural sector through strengthening the capacity of BUMDes by utilizing digital technology. The application of e-commerce, digital marketing, and data management is expected to expand market access for local products and improve their competitiveness. The methods used include identification of training needs, ongoing mentoring, and monitoring and evaluation of the BUMDes digitalization process. The program results show an increase in operational efficiency and expansion of marketing networks, as well as an increase in the added value of agricultural and tourism products. Analysis shows that the training on sustainable agriculture and basic technology has had a significant impact on improving participants' knowledge and skills, as evidenced by the increase in average pretest to posttest scores. The high correlation between the initial and final scores indicates that the training was effective for all participants. This digital transformation through BUMDes has the potential to become a model for other villages in Indonesia, making digital economic empowerment a strategic solution to improve the welfare of rural communities in an inclusive and sustainable manner.
Pengaruh Penggunaan Media Sosial terhadap Pembelian Impulsif Produk Skincare Viral dengan FOMO sebagai Variabel Mediasi pada Generasi Z di Kota Makassar Siska Handayani; Burhanuddin Burhanuddin; Ilma Wulansari Hasdiansa; Sitti Hasbiah; Isma Azis Riu
MAMEN: Jurnal Manajemen Vol. 5 No. 1 (2026): Januari 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i1.7280

Abstract

This study aims to analyze the influence of social media usage on impulse purchases of viral skincare products and to examine the role of Fear of Missing Out (FOMO) as a mediating variable among Generation Z in Makassar City. Specifically, this research investigates: (1) the effect of social media usage on impulse purchases, (2) the effect of social media usage on FOMO, (3) the effect of FOMO on impulse purchases, and (4) the mediating role of FOMO in the relationship between social media usage and impulse purchases. This study employs a quantitative approach with an explanatory research design to explain causal relationships among the variables. Data were collected through questionnaires distributed to 180 Generation Z respondents in Makassar City who had purchased or were familiar with viral skincare products promoted through social media platforms. The data analysis technique used was Partial Least Squares–Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4.0 software. The analysis included outer model testing to evaluate validity and reliability, as well as inner model testing to assess direct and indirect relationships using the bootstrapping method. The results show that all proposed hypotheses are supported. Social media usage has a positive and significant effect on impulse purchases and significantly increases FOMO. Furthermore, FOMO positively and significantly influences impulse purchases and partially mediates the relationship between social media usage and impulse purchases. These findings highlight the important role of emotional and psychological factors in shaping impulsive buying behavior among Generation Z.
Pengaruh Harga, Distribusi, dan Promosi terhadap Keputusan Pembelian Apparel Sepak Bola Lokal di Kota Makassar Ilma Wulansari Hasdiansa; Sitti Hasbiah
Journal Of Business, Finance, and Economics (JBFE) Vol 6 No 1 (2025): Juni : Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v6i1.6697

Abstract

This study aims to determine: 1) the influence of price, distribution, and promotion on the purchasing decision of local football apparel products in Makassar City; 2) the influence of price on purchasing decision; 3) the influence of distribution on purchasing decision; and 4) the influence of promotion on purchasing decision. This research employs an associative method with a quantitative approach. The variables analysed include price, distribution, and promotion as independent variables, and purchasing decision as the dependent variable. The sample consisted of 100 respondents selected using a purposive sampling technique. Primary data were collected through questionnaires distributed to consumers who had purchased local football apparel. The data were analysed using multiple linear regression with the assistance of SPSS software. The results indicate that: 1) price, distribution, and promotion simultaneously have a significant effect on purchasing decisions; 2) price has a significant effect on purchasing decisions; 3) distribution has a significant effect on purchasing decisions; and 4) promotion has a significant effect on purchasing decisions.
Do Academic Environment and Access to Capital Among University Students Contribute to Entrepreneurial Interest Through Creativity? Hasdiansa, Ilma Wulansari; Hasbiah, Sitti; Adio, Matthew Olufemi
Pinisi Journal of Entrepreneurship Review Vol. 3 No. 1 (2025): Pinisi Journal of Entrepreneurship Review
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/pjer.v3i1.7715

Abstract

University students, as prospective graduates, play a critical role in generating new employment opportunities through entrepreneurship. This study investigates whether the academic environment and access to capital contribute to entrepreneurial interest among university students, with creativity acting as a mediating variable. A quantitative research design was employed, involving a sample of 100 students selected using proportional random sampling. Data were collected via an online questionnaire and analyzed using SPSS version 27. The findings reveal that the academic environment has a positive and significant influence on both creativity and entrepreneurial interest. Access to capital positively affects creativity but has a negative and significant direct effect on entrepreneurial interest. Creativity, on the other hand, exerts a positive and significant effect on entrepreneurial interest. Moreover, the academic environment significantly contributes to entrepreneurial interest through creativity. Similarly, access to capital indirectly and positively influences entrepreneurial intention when mediated by creativity. These results suggest that fostering a supportive academic environment and enhancing student creativity can significantly boost entrepreneurial aspirations, even when direct financial access is limited or perceived negatively. The study highlights the strategic role of creativity in translating academic and financial inputs into entrepreneurial motivation within higher education contexts.
The Role of Management Accounting Systems in Improving the Performance of Culinary MSMEs: Moderation of Sustainability Reporting Hasdiansa, Ilma Wulansari
Economics and Business Journal (ECBIS) Vol. 4 No. 3 (2026): March
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i3.315

Abstract

This study aims to analyze the influence of management accounting systems on the performance of culinary MSMEs and test the role of sustainability reporting as a moderation variable. The research uses a quantitative approach with a survey method of 100 culinary MSMEs operating in the central area of Makassar City. Data were collected through a questionnaire with a Likert scale and analyzed using Structural Equation Modeling based on Partial Least Squares (PLS-SEM). The results of the study show that the management accounting system does not have a significant effect on business performance. This indicates that most MSMEs still do not make optimal use of accounting information in decision-making. Meanwhile, sustainability reporting has been proven to have a positive and significant influence on business performance. However, sustainability reporting is not able to moderate the relationship between management accounting systems and business performance. These findings show that sustainability practices have a more direct role in improving the performance of MSMEs compared to management accounting systems that have not been implemented effectively. This research contributes to the development of management and sustainability accounting literature, as well as provides practical implications for MSME actors in improving business performance through the integration of information systems and sustainable business practices.
Co-Authors Abadi, Rahmat Riwayat Adam Ramadhan Adio, Matthew Olufemi Agung Widhi Kurniawan Ahmad Farhan Ahmad Farhan, Ahmad Akmal Hidayat Akmar Akilah Kautsar Al Maududi Bahmar Alim Bahri Andhani, Rima Andi Anggi Kemalasari Andi Anggi Kemalasari Andi Ardiansyah Sonda Andi Muhammad Irfan Andi Mustika Amin Andi Nailah Quin Azisah Alisyahbana Andika Isma Annajmi Rauf Annajmi Rauf Annisa Nur Awalia Annisa Paramaswary Aslam Anwar Anwar Anwar Anwar Anwar Ramli Anwar Ramli Arvina Nabila Ardhana Ashabul Kahfi Ashabul Kahfi Ashabul Kahfi, Ashabul Aslam, Annisa Paramaswary Badirun Basir Basri Bado Basri Bado Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Chalid Imran Musa Deddy Ibrahim Rauf Deswalantri Deswalantri Deswalantri Deswalantri Eliagus Telaumbanua Elsafitri Elsafitri Eva Yuniarti Utami Eva Yuniarti Utami Fachry Abda El Rahman Fahira Kamilia Salsabila Fajriani Azis Faslul Rahman Haeruddin , Muhammad Ilham Wardhana Haeruddin, M. Ilham Wardhana Hajar Dewantara Hajar Dewantara Halek Mu'min Hardiyanti, Andi Aryani Hasbiah, Siti Hasbiah, Sitti HERY PURNOMO Hety Budiyanti Ika Wahyu Pratiwi Ika Wahyu Pratiwi Ilham Alfian Ramadhan Ramelan Indah Wati Indah Wati Irwandi Isma Azis Riu Johnson, Nur Atifah Septira Kasim, Amalia M. Ikhwan Maulana Haeruddin M. Miftach Fakhri M.Ilham Wardhana Haeruddin Maizul Rahmizal Malik, A. Jihan Rahmadani Marnoto Mubin, Muh. Ibnu Muh. Ibnu Mubin Muh. Ibnu Mubin Muh. Yushar Mustafa Muh. Yusuf Kholiq M Muhammad Fadel Dinero Muhammad Ilham Wardhana Haeruddin Muhammad Isbar Pratama Muhammad Muhajirin Chinsa Muhammad Rakib Muhammad Zuhdi Muhammad Zuhdi Muhammad Zuhdi Muhlis Muhlis Musa, Muhammad Ichwan Mutmainna, Nur Novarianti Novarianti Nulthazam Sarah NUR ALAMSYAH Nur Alamsyah Nur Andini Sudirman Nur Andini Sudirman Nur Fadilah Ayu Sandira Nur Fitri Nurdin Nurhaedah Nurhaedah Nurhaedah Nurman Nurman Nurman Nurul Afiah Almunawarah Nurul Aszizah Adelia Putri Nur Nurul Fadilah Aswar Nurul Fadilah Aswar Petrus Jacob Pattiasina Petrus Jacob Pattiasina Pratiwi, Ika Wahyu Putra, Muh Al Fatah Arief Putri Ramadhani, Putri Putri, Annisa Mawaddah Arief Raudhatul S. Firzanah Rauf, Deddy Ibrahim Regina Regina Regina Rezky Amalia Hamka Rezky Amalia Hamka Ridwan Sya’rani Riyanti, Apriani Rully Arifiansyah Rully Arifiansyah Ruma, Zainal Ryketeng, Masdar Sah, Nurul Alfadiza Siska Handayani Siti Auliyani Saleh Siti Auliyani Saleh Siti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Soemarno Hidayatullah. S Soemarno Hidayatullah. S Sopi Sopi Sopi St Halija Sulpiani Sulpiani Sumarsih . . Swastika, Alya Syahrul, Khaidir Taslim Dangga Tawe, Amiruddin Tenri Sayu Puspitaningsih Dipoatmodjo Ukie Tukinah Ukie Tukinah, Ukie Winria Putri Intia Zainal Ruma Zainal Ruma