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All Journal Procuratio : Jurnal Ilmiah Manajemen Journal Of Management Science (JMAS) Jurnal Ilmiah Edunomika (JIE) Akubis: Jurnal Akuntansi dan Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Daengku: Journal of Humanities and Social Sciences Innovation Mabny : Journal of Sharia Management and Business juremi: jurnal riset ekonomi Implementasi Manajemen & Kewirausahaan Journal Of Business, Finance, and Economics (JBFE) EKONOMIKA45 Journal Of Human And Education (JAHE) Jurnal Manajemen Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Seminar Nasional Pengabdian Kepada Masyarakat Journal of Applied Management Research Bulletin of Management and Business CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Manajemen Bisnis Kewirausahaan Gemilang: Jurnal Manajemen dan Akuntansi Economics and Business Journal Jurnal Manajemen Benefit : Journal of Bussiness, Economics, and Finance Paradoks : Jurnal Ilmu Ekonomi Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Manajemen Riset Inovasi Teknovokasi : Jurnal Pengabdian Masyarakat Jurnal Pendidikan Terapan Seminar Nasional Hasil Penelitian LP2M UNM Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen Sammajiva: Jurnal Penelitian Bisnis dan Manajemen (JIMBE) International Journal of Economics, Management and Accounting Ininnawa: Jurnal Pengabdian Masyarakat Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Jurnal Bisnis dan Kewirausahaan Journal of Management and Innovation Entrepreneurship (JMIE) Ebisnis Manajemen Joong-Ki Journal of Innovative and Creativity MAXIMAL Paramacitra : Jurnal Pengabdian Masyarakat Nusantara Economics and Entrepreneurships Journals Entrepreneurship, Management, and Business Research Journal Solusi Bersama : Jurnal Pengabdian Dan Kesejahteraan Masyarakat Inovasi Sosial: Jurnal Pengabdian Masyarakat Pemberdayaan Masyarakat: Jurnal Aksi Sosial Bersama : Jurnal Pengabdian Masyarakat IJHABS Joong-Ki PESHUM Malaqbiq : Jurnal Pengabdian kepada Masyarakat. International Journal of Education Management and Religion META - JOURNAL International Journal of Economics and Management Research Lestari: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen, Bisnis dan Kewirausahaan Jurnal Sipakatau Journal of Vocational, Informatics and Computer Education Fundamental and Applied Management Journal Indonesian Journal of Business and Entrepreneurship Research Pinisi Journal of Entrepreneurship Review Indonesian Journal of Enterprise Architecture Jurnal Publikasi Manajemen Informatika Optimal: Jurnal Ekonomi dan Manajemen
Ilma Wulansari Hasdiansa
Fakultas Ekonomi Dan Bisnis, Program Studi Manajemen, Universitas Negeri Makassar
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Entrepreneurial Interest is Reviewed from Entrepreneurship Education, Family Environment, and Technopreneurship Literacy with Self-Efficacy as an Intervening variable Ilma Wulansari Hasdiansa; Sitti Hasbiah
Pinisi Journal of Entrepreneurship Review Vol. 2 No. 1 (2024): Pinisi Journal of Entrepreneurship Review
Publisher : Universitas Negeri Makassar

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Abstract

Entrepreneurial interest is a person's feeling of interest in entrepreneurial activities and wanting to become an entrepreneur. Entrepreneurial interest is one of the predictors of entrepreneurial behavior. The purpose of this study was to examine whether there is an influence of entrepreneurship education, family environment, and technopreneurship literacy on entrepreneurial interest through self-efficacy as an intervening variable. This type of research uses quantitative research. The population in this study was 427 students of Entrepreneurship Makassar State University and the number of samples was 100 respondents Data collection techniques in this study used questionnaires. Meanwhile, the data analysis technique used is path analysis. The results of the research can be used as evaluation material for teaching staff or lecturers in order to guide students to entrepreneurial interests, so as to produce new businesses that are beneficial to the community.
The Effect of Service Quality on Customer Satisfaction Using Goods Delivery Services in Makassar City Ilma Wulansari Hasdiansa; Sitti Hasbiah
Fundamental and Applied Management Journal Vol. 1 No. 1 (2023): June
Publisher : Global Research Collaboration

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Abstract

This study aims to determine whether the dimensions of service quality, namely tangible, reliability, responsiveness, assurance, and empathy affect customer satisfaction of Goods Delivery Services in Makassar City and analyze the most dominant factors in influencing customer satisfaction of Goods Delivery Services in Makassar City. The population in this study were all customers at the Goods Delivery Service in Makassar City, totaling 8544. The sample taken was 100 respondents using Non-Probability Sampling technique with Purposive sampling approach. The results showed that all independent variables each had a positive and significant effect on the dependent variable. Simultaneously all service quality variables have a positive and significant influence on customer satisfaction. Goods Delivery Services in Makassar City need to maintain elements that have been rated well by customers such as empathy, tangible, and responsiveness, on the other hand, they need to improve things that are still lacking, namely assurance.
Does Brand Image affect the Purchase Decision of the ASUS Brand Laptop among Students? Indah Wati; Soemarno Hidayatullah. S; Muhlis; Eva Yuniarti Utami; Ilma Wulansari Hasdiansa
Fundamental and Applied Management Journal Vol. 1 No. 2 (2023): December
Publisher : Global Research Collaboration

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Abstract

This research aims to find out whether brand image among students influences the decision to purchase Asus brand laptops. The sample in this research was consumers using Asus laptops, namely 96 people who were accidentally met by the researchers and deemed suitable as respondents, so the accidental sampling method was used. Data collection was carried out using questionnaires, interviews, and documentation methods. The data analysis technique used is multiple linear regression analysis using Statistical Product and Service Solution (SPSS) v.20 and hypothesis testing using the t test and F test. The results of the research show that partially the product image has a positive and significant influence on purchasing decisions regarding Asus laptops among students. Brand image consisting of company image, user image and product image simultaneously has a positive and significant influence on the decision to purchase Asus laptops among students. This means that the brand image of Asus laptops is one of the factors in consumer purchasing decisions.
Understanding Investment Motivation in the Young Generation Using Self-Determination Theory Ilma Wulansari Hasdiansa; Sitti Hasbiah
Fundamental and Applied Management Journal Vol. 2 No. 2 (2024): December
Publisher : Global Research Collaboration

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This study aims to analyze the investment motivation of students using the Self-Determination Theory (SDT) framework. SDT emphasizes three basic psychological needs that influence motivation: competence, relatedness, and autonomy. Data were collected through a survey involving students from various disciplines at Universitas Negeri Makassar (UNM). The findings reveal that fulfilling the need for competence through investment training programs and seminars, fostering relatedness through investment communities and discussion groups, and supporting autonomy in investment decision-making significantly enhance students' investment motivation. The conclusion of this study highlights the importance of institutional support in the form of education, community building, and the provision of investment platforms that empower students to make independent decisions. These findings have practical implications for universities and other educational institutions, suggesting the need for effective strategies to boost financial literacy and encourage investment participation among students. By addressing these psychological needs, educational institutions can play a pivotal role in shaping the investment behaviors of the young generation.
Human Capital Theory as a Foundation for Investment Among the Young Generation Sitti Hasbiah; Ilma Wulansari Hasdiansa
Fundamental and Applied Management Journal Vol. 2 No. 2 (2024): December
Publisher : Global Research Collaboration

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Abstract

This study makes a significant contribution to understanding the role of Human Capital Theory in the investment decisions made by students, with a focus on human capital development. Through data analysis gathered from respondents at Universitas Negeri Makassar, the research explores the importance of investing in education, skills, and financial literacy as crucial elements in strengthening individual capacity for success. Using a descriptive method, the findings indicate that respondents exhibit consistent behavior toward human capital investment, reflecting a strong awareness of the importance of human capital development in achieving career success. The results underscore the critical role that Human Capital Theory plays in shaping students' investment decisions, highlighting the value they place on educational and skill development. The implications of this study reinforce the need for effective educational policies that enhance the quality of human resources within the academic environment, providing a solid foundation for students to achieve long-term success in their professional lives.
Analisis Faktor-Faktor Aspek Pengetahuan Mahasiswa Pada Penggunaan ChatBot Berbasis AI Ilma Wulansari Hasdiansa; Hajar Dewantara; Adam Ramadhan; Akmar Akilah Kautsar; Al Maududi Bahmar
Jurnal Pendidikan Terapan Vol 2, No 2 May (2024)
Publisher : Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jupiter.v2i2.205

Abstract

Penelitian ini mendetailkan peran penting aspek pengetahuan dan akuisisi pengetahuan dalam meningkatkan efektivitas penggunaan ChatBot oleh mahasiswa. Temuan penelitian menunjukkan bahwa 90% dalam konteks pembelajaran, ChatBot yang didesain khusus perlu menyajikan informasi yang akurat dan relevan guna memperkaya pemahaman mahasiswa. Faktor-faktor seperti konfirmasi ekspektasi, tingkat kepuasan, dan manajemen pengetahuan juga terbukti memiliki dampak signifikan terhadap penggunaan ChatBot secara berkelanjutan. Metode penelitian yang mendukung abstrak ini mencakup metode kuantitatif seperti survei dan analisis statistik untuk mengukur tingkat kepuasan dan konfirmasi ekspektasi pengguna terhadap ChatBot. Rekomendasi dari studi ini mencakup perbaikan desain ChatBot untuk memenuhi harapan pengguna, serta optimalisasi peran ChatBot dalam manajemen materi kuliah di lingkungan universitas. Analisis ini memberikan kontribusi penting bagi pengembang, desainer, penyedia layanan, dan instruktur untuk meningkatkan kualitas dan efektivitas ChatBot dalam mendukung proses pembelajaran mahasiswa.
Coffee Shop Marketing Strategy Using SWOT Analysis to Increase Business Competitiveness Hery Purnomo; Rully Arifiansyah; Nur Andini Sudirman; Ilma Wulansari Hasdiansa; Sitti Hasbiah
Indonesian Journal of Business and Entrepreneurship Research Vol. 2 No. 1 (2024): Vol. 2, No. 1, January 2024: Indonesian Journal of Business and Entrepreneurshi
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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Abstract

This study aims to assess and analyze whether the marketing strategy carried out by a Coffee Shop called Safehaus for approximately two years (2022-2023) can increase competitiveness. This type of research is descriptive qualitative. The population in this study were the owner and all employees as many as 13 respondents using saturated sampling, which is a sampling technique when all members of the population are used as samples. Data collection techniques were carried out by conducting interviews and questionnaires. While the data analysis technique used is to use SWOT analysis (Strength, Weakness, Oppotunities and Threats) and use the IFAS and EFAS tables. Based on the results of this study, it shows that Coffee Shop is in the first quadrant, namely supporting a growth strategy, this result is very beneficial for the company in increasing its competitiveness because it supports aggressive growth (growth oriented strategy). A business that is in the first quadrant condition is very profitable because it has strengths and can take advantage of opportunities well so that it can make it possible to expand, and achieve maximum progress.
Implementation of Zachman Framework in Planning Enterprise Architecture at PT Karya Niaga Abadi (J&T) Ilma Wulansari Hasdiansa; Andika Isma; Muh. Ibnu Mubin; Ashabul Kahfi; Muhammad Zuhdi
Indonesian Journal of Enterprise Architecture Vol. 1 No. 1 (2023): Indonesian Journal of Enterprise Architecture
Publisher : Global Research and Collaboration

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Abstract

J&T Express Indonesia is present as a shipping service company in the form of documents and packaging / goods. By relying on the IT system in their services, they get a lot of benefits from the service and the quality of the goods/goods. In this research method using the type of research is descriptive research with data collection methods in the form of interviews and interview techniques conducted by researchers to respondents who use J&T Express services to obtain information about enterprise architecture in the J&T Express company. The technique used in collecting data is by conducting interviews with respondents who use J&T Express services and also making observations at the J&T Express company. The next step is to design Enterprise Architecture using the Zachman Framework method. The results showed that the 4 frameworks in the Zachman Framework, namely scope, business model, system model, and technology model can improve the performance and efficiency of the company in planning, implementing, and maintaining information systems used in company operations.
Implementation of Zachman Framework to Support Business Activities and Performance Nurul Fadilah Aswar; Ilma Wulansari Hasdiansa; Andika Isma; Faslul Rahman; Muh. Yusuf Kholiq M
Indonesian Journal of Enterprise Architecture Vol. 1 No. 2 (2024): Indonesian Journal of Enterprise Architecture
Publisher : Global Research and Collaboration

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Abstract

PT Suzuki Indomobil Motor (SIM) is a foreign investment company engaged in the business of Component Industry and Assembly of two-wheeled SUZUKI Brand motor vehicles (Motorcycles) and four wheels (Cars) which strives to provide solutions to the needs of transportation for the community by providing the principle of Total Solution, namely by providing the best service to consumers by combining synergies between technology and information systems. Building integrated systems within the company requires very careful and planned planning in order to pay attention to all stakeholders in the company. Planning the entire system including all aspects of the organization and business is what is known as Enterprise Architecture (EA). EA is used to analyze, integrate, and document the architecture in the enterprise. The increasingly effective and efficient utilization of IS and IT supports business activities, achieving One of the frameworks that addresses issues in the development of information systems in the company from various points of view is the Zachman Framework. Increasingly effective and efficient use of information systems (IS) and information technology (IT) that support business activities to achieve organizational goals and services for stakeholders. This goal is expected to be achieved optimally if there is synergy between the SI and IT strategies and the IT strategy.
Supporting Digital Transformation of MSMEs Through Enterprise Architecture Design Using the TOGAF ADM Framework Sopi; Ukie Tukinah; Ilma Wulansari Hasdiansa; Sitti Hasbiah
Indonesian Journal of Enterprise Architecture Vol. 2 No. 2 (2025): Indonesian Journal of Enterprise Architecture
Publisher : Global Research and Collaboration

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Abstract

In today’s highly connected and technology-driven environment, digital transformation has become a critical necessity for Micro, Small, and Medium Enterprises (MSMEs) to enhance their competitiveness and long-term sustainability. One strategic approach to facilitate this transformation is through the design of an enterprise architecture tailored to the specific needs of MSMEs. This study aims to develop a structured and adaptive enterprise architecture model for MSMEs by applying the TOGAF ADM (Architecture Development Method) framework. The methodology consists of several key phases: Preliminary, Architecture Vision, Business Architecture, Information Systems Architecture, and Technology Architecture. Each phase provides a systematic approach to assess business requirements, align digital strategies with business goals, and build supporting technological infrastructure. The output of this research is a CompanySpecific Blueprint designed to reflect the actual conditions and operational needs of the targeted MSMEs. This blueprint serves as a comprehensive guide for MSMEs to plan, implement, and manage digital transformation initiatives effectively and progressively. By adopting the TOGAF ADM framework, this research contributes to the development of a responsive and sustainable enterprise architecture model, empowering MSMEs to navigate technological changes and improve their organizational performance. The proposed model is expected to support MSMEs in making informed decisions regarding digital investments, process optimization, and integration of digital tools that align with their strategic objectives.
Co-Authors Abadi, Rahmat Riwayat Adam Ramadhan Aditya Fajri Mustakim Agung Widhi Kurniawan Ahmad Farhan Ahmad Farhan, Ahmad Aisyah Abidin Akmal Hidayat Akmar Akilah Kautsar Al Maududi Bahmar Alim Bahri Amalia Kasim Andi Anggi Kemalasari Andi Anggi Kemalasari Andi Ardiansyah Sonda Andi Muhammad Irfan Andi Mustika Amin Andi Nailah Quin Azisah Alisyahbana Andika Isma Annajmi Rauf Annajmi Rauf Annisa Nur Awalia Annisa Paramaswary Aslam Anwar Anwar Anwar Anwar Anwar Anwar Anwar Anwar Anwar Ramli Anwar Ramli Arvina Nabila Ardhana Ashabul Kahfi Ashabul Kahfi Ashabul Kahfi, Ashabul Aslam, Annisa Paramaswary Badirun Basir Basri Bado Basri Bado Brilianty Sekar Amalia Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Chalid Imran Musa Chalid Imran Musa Chaulidiah Rini Widyastuti Deddy Ibrahim Rauf Deswalantri Deswalantri Deswalantri Deswalantri Eliagus Telaumbanua Elsafitri Elsafitri Eva Yuniarti Utami Eva Yuniarti Utami Fachry Abda El Rahman Fahira Kamilia Salsabila Fajriani Azis Faslul Rahman Hajar Dewantara Hajar Dewantara Halek Mu'min Hardiyanti, Andi Aryani Hasbiah, Siti Hasbiah, Sitti HERY PURNOMO Hety Budiyanti Hety Budiyanti Ika Wahyu Pratiwi Ika Wahyu Pratiwi Ilham Alfian Ramadhan Ramelan Indah Wati Indah Wati Irwandi Isma Azis Riu Isma Azis Riu Johnson, Nur Atifah Septira M. Ikhwan Maulana Haeruddin M. Ikhwan Mualana Haeruddin M. Miftach Fakhri Maizul Rahmizal Malik, A. Jihan Rahmadani Marnoto Marsena Limbong Mas'ud Mas'ud Masdar Ryketeng Mubin, Muh. Ibnu Muh. Ibnu Mubin Muh. Ibnu Mubin Muh. Yushar Mustafa Muh. Yusuf Kholiq M Muhammad Fadel Dinero Muhammad Ilham Wardhana Haeruddin Muhammad Isbar Pratama Muhammad Muhajirin Chinsa Muhammad Rakib Muhammad Zuhdi Muhammad Zuhdi Muhammad Zuhdi Muhlis Muhlis Musa, Muhammad Ichwan Mutmainna, Nur Novarianti Novarianti Novarianti Novarianti Nulthazam Sarah NUR ALAMSYAH Nur Alamsyah Nur Andini Sudirman Nur Andini Sudirman Nur Annisa Nur Fadilah Ayu Sandira Nur Fitri Nurdin Nurhaedah Nurhaedah Nurhaedah Nurhayani Nurhayani Nurman Nurman Nurman Nurul Afiah Almunawarah Nurul Aszizah Adelia Putri Nur Nurul Fadilah Aswar Nurul Fadilah Aswar Petrus Jacob Pattiasina Petrus Jacob Pattiasina Pratiwi, Ika Wahyu Putra, Muh Al Fatah Arief Putri Ramadhani, Putri Putri, Annisa Mawaddah Arief Raudhatul S. Firzanah Rauf, Deddy Ibrahim Regina Regina Regina Reski Aulia Ramadani Rezky Amalia Hamka Rezky Amalia Hamka Ridwan Sya’rani Rima Andhani Riska Fauzia Riyanti, Apriani Rully Arifiansyah Rully Arifiansyah Ruma, Zainal Ryketeng, Masdar Sah, Nurul Alfadiza Siska Handayani Siti Auliyani Saleh Siti Auliyani Saleh Siti Hasbiah Siti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Soemarno Hidayatullah. S Soemarno Hidayatullah. S Sopi Sopi Sopi St Halija Sulpiani Sulpiani Sumarsih . . Suyatno Karim Swastika, Alya Syahrul, Khaidir Taslim Dangga Tawe, Amiruddin Tenri Sayu Puspitaningsih Dipoatmodjo Ukie Tukinah Ukie Tukinah, Ukie Uswha Dwi Masrurah Widhi Nugraha S.D. Windarsari, Wiwin Riski Winria Putri Intia Zainal Ruma Zainal Ruma