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All Journal Media Ekonomi dan Manajemen Jurnal Ilmiah Manajemen "E M O R" Inovator : Jurnal Manajemen Administraus Jurnal Ilmu Administrasi dan Manajemen MANDAR: Management Development and Applied Research Journal Economics and Digital Business Review Jurnal Arastirma juremi: jurnal riset ekonomi Jurnal Pengabdian Kepada Masyarakat Jurnal Bina Pengabdian Kepada Masyarakat JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Implementasi Manajemen & Kewirausahaan Indonesian Journal of Research and Educational Review (IJRER) Seminar Nasional Pengabdian Kepada Masyarakat Journal of Innovation Research and Knowledge Journal Online Manajemen ELPEI (JOMEL) Jurnal Pemantik Economics and Business Journal Journal of Artificial Intelligence and Digital Business Neologia: Jurnal Bahasa dan Sastra Indonesia Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Manajemen Paradoks : Jurnal Ilmu Ekonomi Journal of Economics, Entrepreneurship, Management Business and Accounting Vokatek : Jurnal Pengabdian Masyarakat Journal of Management and Creative Business Jurnal Manajemen Dan Bisnis Ekonomi (JIMBE) (JUMPER) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan KORSAcs Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Bisnis dan Kewirausahaan Journal of Management and Innovation Entrepreneurship (JMIE) Ebisnis Manajemen Southeast Asia Journal of Business, Accounting, and Entrepreneurship Journal of Citizenship MAXIMAL Jurnal Intelek Insan Cendikia Paramacitra : Jurnal Pengabdian Masyarakat Nusantara Economics and Entrepreneurships Journals Inovasi Sosial: Jurnal Pengabdian Masyarakat Pemberdayaan Masyarakat: Jurnal Aksi Sosial IJHABS Journal of Studies in Academic, Humanities, Research, and Innovation META - JOURNAL INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) BORJUIS (JURNAL OF ECONOMY) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) Humanitis (Jurnal Humaniora Sosial dan Bisnis)
Nurul Fadilah Aswar
Universitas Negeri Makassar
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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USER INTERFACE DESIGN, PERCEIVED EASE OF USE, ELECTRONIC WORD OF MOUTH, AND ONLINE ADVERTISING ON IMPULSIVE BUYING BEHAVIOR IN THE SHOPEE MARKETPLACE Aswar, Nurul Fadilah
Journal Management & Economics Review (JUMPER) Vol. 1 No. 5 (2023): November
Publisher : Journal Management & Economics Review (JUMPER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v1i5.139

Abstract

This research aims to investigate the influence of interface design, perceived ease of use, electronic word of mouth, and online advertising on the impulsive buying behavior of students who use the Shopee application at the Faculty of Economics, Universitas Makassar. This study employs a quantitative method and a correlational approach that explains the causal relationships between variables through hypothesis testing. The research sample consists of 100 respondents selected through purposive sampling, characterized by being students studying at the Faculty of Economics, Universitas Negeri Makassar, and having made at least 5 transactions on Shopee. The data analysis conducted involves multiple linear regression analysis. The results of the study indicate that the interface design, perceived ease of use, electronic word of mouth, and online advertising significantly influence impulse buying. This suggests that students' impulsive buying behavior on the Shopee app is influenced by interface design, perceived ease of use, electronic word of mouth, and online advertising.
THE INFLUENCE OF WORK-LIFE BALANCE (WLB) AND WORKLOAD ON EMPLOYEE PERFORMANCE WITH MOTIVATION AS A MODERATING VARIABLE Aswar, Nurul Fadilah
Journal Management & Economics Review (JUMPER) Vol. 1 No. 6 (2023): December
Publisher : Journal Management & Economics Review (JUMPER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v1i6.140

Abstract

This study aims to examine the impact of Work-Life Balance (WLB) and workload on employee performance, with motivation as a moderating variable at PT. Pelabuhan Indonesia (Persero) Region 4 Makassar. The research utilized a quantitative method with a descriptive approach, collecting data through interviews, questionnaires, and observations. Data analysis was conducted using multiple linear regression with SPSS version 29. The results of the study indicate that work-life balance and workload significantly influence employee performance. A balanced work-life balance enhances employee motivation and productivity, while a workload in line with company standards positively affects performance. Work motivation acts as a mediator linking workload with performance, highlighting the importance of considering motivational aspects in human resource management. This research provides insights for companies to understand the importance of work-life balance and appropriate workload in enhancing employee performance
THE INFLUENCE OF ENVIRONMENTAL DYNAMISM, DYNAMICS CAPABILITY, AND FINANCIAL LITERACY ON THE PERFORMANCE OF MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) IN MAKASSAR CITY Aswar, Nurul Fadilah; Aslam, Annisa Paramaswary; Wulansary, Ilma; Hamka, Rezky Amaliah; Abadi, Rahmat Riwayat
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 2 (2024): FEBRUARY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i2.936

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are crucial for the Indonesian economy, especially in Makassar. They contribute significantly to economic activities and public income. According to data from the Makassar City Cooperatives and MSMEs Office in 2021, there are 4,816 registered MSMEs in various sectors such as trade, industry, non-industrial, and others. The trade sector, including fashion and culinary, is particularly dominant in Makassar. However, the performance of MSMEs has experienced a decline. This study focuses on exploring the factors that affect their performance, specifically environmental dynamism, which encompasses environmental changes, government regulations, shifts in consumer demand, innovation, and technology. The adaptability of MSMEs to these environmental changes is a crucial aspect of their performance. Additionally, financial literacy also plays a significant role in improving their performance. The study aims to investigate the influence of environmental dynamism, adaptability, and financial literacy on the performance of MSMEs in Makassar. The research method employed is quantitative, involving interviews, questionnaires, and observations of 100 MSMEs in the trade sector. The research findings indicate that environmental dynamism and financial literacy have a significant impact on the performance of MSMEs, whereas adaptability does not show the same level of significance. Furthermore, the study highlights the importance of financial literacy in the financial management and decision-making processes of MSMEs. This research provides valuable insights into the factors that influence the performance of MSMEs and offers relevant recommendations to enhance the sustainability of the MSME sector in Makassar.
The Effect of Training Programs on the Employee Achievment at the UPTP Office in the South Makassar I Region Hawadi, Muhammad Taufik; Kurniawan, Agung Widhi; Natsir, Uhud Darmawan; Sahabuddin, Romansyah; Dipoatmodjo, Tenri S.P.; Aswar, Nurul Fadilah
Economics and Business Journal (ECBIS) Vol. 1 No. 6 (2023): September
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i6.106

Abstract

This research aims to determine the significance of the effect of training program on the employee achievement at the UPTP Office in the South Makassar Region I 2019-2022. This type of research uses a quantitative approach. The research subjects in this study were 40 employees. The data collection technique used is a questionnaire. The analysis technique used is descriptive statistical analysis with simple linear regression analysis using Statistical for Product and Service Solution (SPSS) software version 16. The results of this research show that training has a positive and significant effect on employee achievment. Employee achievment is directly influenced by the training that occurs at UPTP office in the South Makassar I Region. If the training program is improved, there will be an increase in employee achievement.
Analysis of Factors Influencing the Performance of Female Civil Servants in Makassar City Aswar, Nurul Fadilah
Economics and Business Journal (ECBIS) Vol. 1 No. 6 (2023): September
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i6.118

Abstract

This study examined the influence of Education and Training, Work Motivation, and Leadership Style on the performance of female Civil Servants (ASN) in the city of Makassar. Using a quantitative causal method, this research collected data from 100 samples determined based on the Slovin formula. Data analysis was conducted using multiple linear regression with SPSS version 25. The results of the study showed that all independent variables had a significant impact on employee performance. Validity and reliability tests confirmed the reliability of the research instrument. The regression model indicated that an increase in the variables of Education and Training, Work Motivation, and Leadership Style was positively associated with an improvement in employee performance. The coefficient of determination (Adjusted R Square) of 31% indicated that independent variables influenced 31% of the variance in employee performance, while the rest was influenced by other factors.This research confirms that education and training are important for improving the quality and performance of employees. Work motivation significantly affects performance, and effective leadership style positively contributes to employee performance. In conclusion, Education and Training, Work Motivation, and Leadership Style collectively and partially have a significant impact on the performance of female ASN employees in the city of Makassar.
Human Resources Training and Development in the Perspective of Management Science: A Literature Study Akbar, Abdi; Haeruddin, M. Ikhwan Maulana; Mustafa, Fahrina; Mustafa, Riad; Aswar, Nurul Fadilah; Aslam, Annisa Paramaswary; Mustafa, Muh. Yushar; Nurgraha SD, Widhi
Southeast Asia Journal of Business, Accounting, and Entrepreneurship Vol. 1 No. 1 (2023): DECEMBER 2023 - SAINS
Publisher : PT Smart Media Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pelatihan dan pengembangan sumber daya manusia (PPSDM) bagi karyawan dalam suatu perusahaan dikaitkan sebagai suatu strategi yang telah direncanakan dan dilaksanakan secara berkesinambungan oleh perusahaan guna meningkatkan core-competency atau kompetensi sumber daya manusianya serta kinerja perusahaan tersebut melalui sejumlah program. Lebih lanjut, penelitian ini dilaksanakan oleh dua hal yang mendasar, yakni: terdapat banyak penelitian terkait PPSDM dengan menggunakan pendekatan analisis kuantitatif; namun (2) penelitian ini juga menemukan bahwa kontribusi penelitian dengan pendekatan kualitatif, khususnya studi literatur sangat sedikit, khususnya dengan eksplorasi PPSDM dalam perspektif ilmu manajemen. Berdasarkan latar belakang masalah tersebut, penelitian ini kemudian bertujuan untuk melakukan analisis mendalam diawali dengan: (a) eksplorasi literatur untuk mengetahui definisi serta fungsi PPSDM; (b) teori-teori yang terkait dengan PPSDM; dan (c) PPSDM dalam sudut pandang ilmu manajemen. Melalui pendekatan kualitatif dan metode studi kepustakaan/literatur, penelitian ini kemudian merekomendasikan, baik dari sisi implikasi teoretikal dan manajerial, bahwa pemberdayaan segala fungsi dari manajemen diimplementasikan sebagai bentuk upaya dari pihak manajemen organisasi/perusahaan untuk meningkatkan mutu/kualitas serta kompetensi SDM yang dimiliki yang kemudian akan menciptakan SDM yang mampu memberikan kontribusi positif secara efisien dan efektif pada proses pencapaian tujuan dari organisasi/perusahaan. Oleh sebab itu, PPSDM kemudian direkomendasikan sebagai salah satu faktor yang vital bagi organisasi/perusahaan dalam meningkatkan mutu, kompetensi, serta keterampilan SDM melalui program-program terkait diimplementasikan secara berkesinambungan dan bersifat jangka panjang secara keseluruhan oleh organisasi/perusahaan.  
The Influence of Training Programs on Employee Work Performance at the South Makassar I Regional Revenue Technical Implementation Unit (UPTP) Office Hawadi, Muhammad Taufik; Kurniawan, Agung Widhi; Natsir, Uhud Darmawan; Sahabuddin, Romansyah; Dipoatmodjo, Tenri Sayu Puspitaningsih; Aswar, Nurul Fadilah
INOVATOR Vol 12 No 2 (2023): SEPTEMBER
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v12i2.17631

Abstract

This study aims to determine the significance of the Influence of the Training Program on Employee Work Performance at the UPTP Office of the South Makassar I Region, the method in this study was collecting data through questionnaires and observation. The population in this study were 40 employees. With a sample of 40 employees, the results of this study indicate that training has a positive and significant effect on employee performance.
Pengaruh Live Streaming dan Affiliate Marketing Terhadap Keputusan Pembelian Online Melalui Media Sosial TikTok (Studi pada Mahasiswa Manajemen Pengguna TikTok) Salsabila Nuarindah Ramli; M. Ikhwan Maulana Haeruddin; Muhammad Ilham Wardhana Haeruddin; Siti Hasbiah; Nurul Fadilah Aswar
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 3 No. 1 (2025): January : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v3i1.2705

Abstract

This study aims to determine the influence of live streaming and affiliate marketing on online purchasing decisions through social media Tiktok. Marketing has experienced significant developments in conventional methods such as print or television advertising that requires large costs, to social media the main tool for companies and consumers. This research is a quantitative study with a descriptive approach. The sample used was 102 students of the Management Study Program Faculty of Economics and Business, Makassar State University, Class of 2020-2022. Data collectionwas carried out using observation methods, literature studies, and surveys using questionnaires. The data analysis method uses multiple linear regression analysis using two statistical test methods, namely, partial test (t test) and simultaneous test (f test) using statistical product and service solutions (SPSS). Based on the research results, the results of the f-test hypotesis show that the calculated f value (155,779) > f table (3.088) with a significance level of (0,000) < (0,05) which means that the independent variables (Live Streaming X1 and Affiliate Marketing X2) simultaneously have a positive and significant influence on the Y variable (Purchase Decision). Meanwhile, the results of the t-test obtained the calculated t value of the live streaming variable (5.895) > t table (1.985) with a significance level of (0.000) < (0,05) which means that the X1 variable (Live Streaming) partially has a positive and significant influence on the Y variable obtained a calculated t value (4.870) > t table (1.984) with a significance level of (0,000) < (0,05) which means that the variable X2 (Affiliate Marketing) partially has a positive and significant influence on the variable Y (Purchase Decision).
The Linking Education and Knowledge on BPJS Participant Collectibility and Satisfaction: A Structural Equation Modeling Analysis Aswar, Nurul Fadilah
ETDC: Indonesian Journal of Research and Educational Review Vol. 3 No. 4 (2024): September
Publisher : Education and Talent Development Center Indonesia (ETDC Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/ijrer.v3i4.2377

Abstract

This study aims to investigate the relationship between education and health knowledge, specifically in terms of service quality and premium amount, in the context of BPJS health in Makassar, using participant satisfaction as a mediating variable. This study employs a quantitative methodology, utilizing structural equation modeling (SEM) based on Smart-PLS. We collected data by administering questionnaires to 100 BPJS Kesehatan participants. We collected data by distributing online questionnaires through the Google Forms platform to participants who satisfied the research criteria. We conducted inferential statistical analysis using structural equation modeling (SEM) with the assistance of Smart-PLS analysis software. The results of the study indicate that there is a relationship between the education and knowledge of BPJS participants and their utilization of health services. Service quality has a significant effect on the level of collectibility and participant satisfaction. Higher service quality, such as efficiency, responsiveness, and professionalism, increases participant satisfaction, which in turn increases payment compliance. In addition, although the premium amount does not directly affect the level of collectibility, it significantly affects participant satisfaction. Perceived fair or affordable premiums enhance satisfaction, thereby mediating the influence on collectibility.
How the Level of Education Impacts Consumers with Green Trust: Authenticity and Physical Attractiveness on Fire Products Aswar, Nurul Fadilah
ETDC: Indonesian Journal of Research and Educational Review Vol. 3 No. 4 (2024): September
Publisher : Education and Talent Development Center Indonesia (ETDC Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/ijrer.v3i4.2378

Abstract

This study aims to analyze how brand authenticity, physical attractiveness, and green trust, depending on the level of education, influence consumer purchase decisions at Fore Coffee. The study employs a causal-comparative research approach, incorporating structural equation modeling (SEM) analysis. We used purposive sampling as the sampling technique. This resulted in a sample size of 100 respondents. The study collected primary data by distributing an online questionnaire via Google Forms to respondents who met the study's criteria. The findings of the research indicate that the level of education and brand authenticity significantly influence both green trust and purchase decisions. Additionally, the physical attractiveness of the product impacts purchase decisions through the lens of green trust. The study concludes that the values of authenticity, the physical attractiveness of the product, and the consistency of transparent sustainability claims shape purchase decisions, with levels of education and green trust playing a crucial role.
Co-Authors A. Nur Azilah Abadi, Rahmat Riwayat Abdi Akbar Idris Achmad Ridha Achmad Yassin Zidan Akram Aslam Achmad Yassin Zidan Akram Aslam Adela Ayu Badiaturahmi Adli Pasha Ashari Ady Andardinata Agung Widhi Kurniawan Ahmad Farhan Ahmad Farhan, Ahmad Akbar Yusuf Aksir, Muh Ilham Aksir, Muh. Ilham Al Anshori N, Muh Fadhil Alam, Andi Rifqah Purnama Alim, Bahrul Amelia Christina Pairunan Andi Atssam Mappanyukki Andi Citra Pratiwi Andi Citra Pratiwi Andi Mustika Amin Andi Shinta Ria Oktaviani Andika Isma Angreyani, Andi Dewi Annisa Paramaswary Annisa Paramaswary Aslam Annisa Paramaswaty Aslam Antika, Wayan Rindi Anwar , Anwar Anwar Anwar Anwar Ramli Anwar Ramli Arfandi Akkase Asisa Nurfadila Rasyid Aslam, Annisa Paramaswary Asri Awal Atifah Anwar, Nur Indah Awal, Asri Ayu Kartini Parawansa Azzahra, Asilah Balo, Maulana Rumi Irwan Burhanuddin Burhanuddin , Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Chalid Imran Musa Deddy Ibrahim Rauf Dipoatmodjo, Tenri S.P. Dwi Anugerah Lestari Dwi Anugerah Lestari Musa Fahira Kamilia Salsabila Faslul Rahman Fauziah Umar, Fauziah Haeril Haeruddin , M. Ilham Wardhana Haeruddin, Ilham Wardhana Haeruddin, M. Ilham Wardhana Haeruddin, Muh. Ilham Wardhana Hanafi, Suriah Hardiyono Hartina Rosalia Hartina Rosalia Hasbiah, Siti Hasbiah, Sitti Hasmawaty Hasmawaty Hasmyati Hasmyati Hasmyati, Hasmyati Hasmyati, Nur Indah Atifah Anwar, Ilham Aksir Hasyim hasyim, hasyim Hawadi, Muhammad Taufik Hery Maulana Arif Hety Budiyanti Hidir, Amrullah Ichwan Musa Ifah Finatry Latiep Ikadarny Ilham Aksir, Asri Awal Ilham Wardhana Haeruddin Ilma Wulansari Hasdiansa Indriani Irma Satriani Irma Satriani Irma Satriani, Irma Isma Azis Riu Jauhar, Muh. Alif Juliyati Kartika Septiary Pratiwi Khaidir Syahrul Khaidir Syahrul M. Ikhwan Maulana Haeruddin Matthew Olufemi Adio Maulana Rumi Irwan Balo Muh. Ilham Aksir Muh. Yushar Mustafa Muh. Yusuf Kholiq M Muh.Ilham Aksir Muhammad Ardiansyah Muhammad Ilham Alimuddin Muhammad Isbar Pratama Muhammad Kadafi Burhanuddin Muhammad Said Muhammad Try Dharsana Muhammad Vicky Afrezkia Saleh Muhammad Yushar Mustafa Muhammad, A Fadel Musa, Muhammad Ichwan Mustafa, Fahrina Mustafa, Riad Natsir, Uhud Darmawan Nur Indah Atifah Anwar Nurfadillah Nurfadillah Nurgraha SD, Widhi Nurhaedah Nurman Nurman Nurman Parawansa, Jalaluddin Mannagalli Putra, Muh Al Fatah Arief Putra, Muh. Al Fatah Arief Putri Ramadhani, Putri Putri, Tri Reskita Putri, Zaskiyah Ameliah Raden Mohamad Herdian Bhakti Radjab, Irsan Rauf, Deddy Ibrahim Renggi Karendra Rezky Amalia Hamka Rezky Amalia Hamka Ricardo Valentino Latuheru Ridfan Rifadly Abadi Ridwan Andi Mattoliang Risna Kamisanti Rizkullah, Rifki Rif'at Romansyah Sahabuddin Rosalia, Harnita Rostina Ruma, Zainal Ryan Wahyudi Ramli Safariani R, Nur Sah, Nurul Alfadiza Saleh, Reyna Eka Saputri Salsabila Nuarindah Ramli Sari, Risa Arsita Shafariana Shafariana Siti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Suaib, Aulia Kasmawati Sudirman, Akbar Suparman Suparman Syahrani Amni Syahrul, Khaidir Syamsidar Syamsidar Syarif Saddam Rivanie Tenri Sayu Puspitaningsih Dipoatmodjo Uhud Darmawan Natsir Wahyudi, Andi Muh Fadhil Windasari Pakidi Windi Dwi Astuti Wulansary, Ilma Zahratul Afiqah Zainal Ruma