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All Journal Media Ekonomi dan Manajemen Jurnal Ilmiah Manajemen "E M O R" Inovator : Jurnal Manajemen Administraus Jurnal Ilmu Administrasi dan Manajemen MANDAR: Management Development and Applied Research Journal Economics and Digital Business Review Jurnal Arastirma juremi: jurnal riset ekonomi Jurnal Pengabdian Kepada Masyarakat Jurnal Bina Pengabdian Kepada Masyarakat JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Implementasi Manajemen & Kewirausahaan Journal Of Business, Finance, and Economics (JBFE) Indonesian Journal of Research and Educational Review (IJRER) Seminar Nasional Pengabdian Kepada Masyarakat Journal of Innovation Research and Knowledge Journal Online Manajemen ELPEI (JOMEL) Jurnal Pemantik Economics and Business Journal Journal of Artificial Intelligence and Digital Business Neologia: Jurnal Bahasa dan Sastra Indonesia Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Manajemen Paradoks : Jurnal Ilmu Ekonomi Journal of Economics, Entrepreneurship, Management Business and Accounting Vokatek : Jurnal Pengabdian Masyarakat Journal of Management and Creative Business Jurnal Manajemen Dan Bisnis Ekonomi (JIMBE) (JUMPER) HUMANITIS : Jurnal Humaniora, Sosial dan Bisnis Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan KORSAcs Ininnawa: Jurnal Pengabdian Masyarakat Jurnal Ekonomi dan Bisnis Indonesian Journal of Enterprise Architecture INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Jurnal Bisnis dan Kewirausahaan Journal of Management and Innovation Entrepreneurship (JMIE) INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) Ebisnis Manajemen Southeast Asia Journal of Business, Accounting, and Entrepreneurship MAXIMAL Jurnal Intelek Insan Cendikia International Journal of Social and Education (INJOSEDU) Paramacitra : Jurnal Pengabdian Masyarakat Nusantara Economics and Entrepreneurships Journals Inovasi Sosial: Jurnal Pengabdian Masyarakat IJHABS
Nurul Fadilah Aswar
Universitas Negeri Makassar
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Pengaruh Kualitas Produk, Promosi dan Desain Produk Terhadap Keputusan Pembelian Minuman Yotta di Kota Makassar Syahrani Amni; Hety Budiyanti; Ilham Wardhana Haeruddin; Muh. Ichwan Musa; Nurul Fadilah Aswar
Administraus Vol. 8 No. 2 (2024): Administraus: Jurnal Ilmu Administrasi dan Manajemen
Publisher : STIA Bina Banua Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56662/administraus.v8i2.218

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Kualitas Produk, Promosi, dan Desain Produk Terhadap Keputusan Pembelian Minuman Yotta di Kota Makassar. Jenis penelitian ini adalah penelitian kuantitatif. Jumlah Responden yang digunakan pada penelitian inisebanyak 200 orang. Teknik pengumpulan data yang digunkan adalah kuisioner dan dokumentasi. Teknik analisis data yang digunakan adalah analisis kuantitatif berupa uji validitas, uji rentabilitas, uji asumsi klasik, uji analisis regresi linear berganda, uji parsial, uji simultan serta uji koefisien determinasi dengan menggunakan SPSS. Hasil penelitian ini menunjukkan bahwa secara parsial kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian, kemudian promosi berpengaruh positif dan signifikan terhadap keputusan pembelian secara parsial dan secara parsial desain produk berpengaruh positif dan signifikan terhadap keputusan pembelian. Sedangkan kualitas produk, promosi, dan desain produk secara simultan berpengaruh positif terhadap keputusan pembelin Kata Kunci : Kualitas Produk, Promosi, Desain Produk, Keputusan Pembelian Abstract This research aims to find out how product quality, promotion and product design influence the decision to purchase Yotta drinks in Makassar City. This type of research is quantitative research. The number of respondents used in this research was 200 people. The data collection techniques used are questionnaires and documentation. The data analysis technique used is quantitative analysis in the form of validity tests, profitability tests, classical assumption tests, multiple linear regression analysis tests, partial tests, simultaneous tests and coefficient of determination tests using SPSS. The results of this research show that partially product quality has a positive and significant effect on purchasing decisions, then promotion has a partial positive and significant effect on purchasing decisions and partially product design has a positive and significant effect on purchasing decisions. Meanwhile, product quality, promotion and product design simultaneously have a positive influence on purchasing decisions Keywords: Product Quality, Promotion, Product Design, Purchasing Decisions
Rahasia di balik pembelian: Bagaimana E-WOM dan brand image mempengaruhi keputusan pembelian Skincare di Shopee Sah, Nurul Alfadiza; Amin, Andi Mustika; Musa, Muhammad Ichwan; Aswar, Nurul Fadilah; Hasdiansa, Ilma Wulansari
Implementasi Manajemen & Kewirausahaan Vol 4 No 1 (2024): JURNAL IMKA (APRIL)
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v4i1.392

Abstract

This study aimed to determine the effect of electronic word of mouth (E-WOM) and brand image on the purchase intention for Avoskin skincare products on the Shopee marketplace. The participants in this study were active female students at the Faculty of Economics and Business, Makassar State University, for the Class of 2020. The sample comprises 100 respondents. A questionnaire was used for data collection. The data analysis technique used was multiple linear regression analysis using the Statistical Product and Service Solution (SPSS). The results of this study indicate that electronic word of mouth and brand image both partially and simultaneously have a positive and significant effect on purchase intention. The novelty of this study was the focus on the effect of electronic WOM and brand image on the purchase intention of Avoskin skincare products on Shope using a sample of female students at Makassar State University. The theoretical implications enrich the literature on the factors that influence purchase intention on e-commerce. Practical implications help Avoskin develop effective marketing strategies for Shopee by managing positive reviews and building a strong brand image. Keywords: Electronic word of mouth, brand image, purchase intention
THE INFLUENCE OF COMMUNICATION STRATEGIES AND EDUCATIONAL PROGRAMS ON COMMUNITY PARTICIPATION AT LAZNAS YATIM MANDIRI MAKASSAR Hidir, Amrullah; Hasbiah, Siti; Ruma, Zainal; Burhanuddin; Aswar, Nurul Fadilah; Muhammad, A Fadel
Journal Management & Economics Review (JUMPER) Vol. 1 No. 4 (2023): October
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v1i4.87

Abstract

There are many factors that become obstacles for zakat institutions in their development, one of these factors is the lack of public understanding of the concept of zakat, the evaluation of strategies that are not optimal and the effectiveness of the program, so that communication strategies and educational programs are needed which will generate knowledge related to the institution to increase community participation. This research is an explanatory quantitative study that aims to analyze the factors that influence how community participation in LAZNAS Yatim Mandiri Makassar City, using a population of people who have lived and had direct contact with LAZNAS Yatim Mandiri Makassar City, with a sample size of 96 respondents. The data used was obtained by distributing questionnaires via google form. The results of this study indicate that the communication strategy partially has no significant effect on community participation with a significant value of 0.258> 0.05 and the education program has a positive and significant effect with a value of 0.000 <0.05 on community participation. This shows the importance of improving educational programs to increase public understanding of the concept of zakat and the activities of zakat institutions, this can be a reference for other zakat institutions in increasing community participation and the effectiveness of the programs carried out.
THE EFFECT OF MARKETING MIX ON INTEREST IN BUYING SOMETHINC SKINCARE PRODUCTS AT SHOPEE E-COMMERCE: Case Study on Students of Management Study Program, Faculty of Economics, Makassar State University Azzahra, Asilah; Sahabuddin, Romansyah; Haeruddin, Muh. Ilham Wardhana; Hasbiah, Siti; Aswar, Nurul Fadilah
Journal Management & Economics Review (JUMPER) Vol. 1 No. 7 (2024): August
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v1i7.123

Abstract

This research aims to find out whether product, price, distribution, and promotion influence interest in buying Somehinc skincare products on Shopee E-Commerce. This research is a type of quantitative research. This research was carried out at Makassar State University with a sample size of 100 people. The analytical method used in this research is hypothesis testing with multiple linear regression. Based on the results of the validity and reliability tests, it shows that the statement items in the questionnaire are declared valid and reliable. The results of the t-test show that products and promotions have an insignificant effect, while price has a negative effect and distribution has an effect on interest in buying Somehinc skincare products on Shopee E-Commerce. And distribution has a positive and insignificant influence on interest in buying Somethinc skincare products on E-Commerce Shopee
ANALYSIS OF CAFE MANAGEMENT STRATEGIES ON CUSTOMER INTEREST (CASE STUDY OF CAFE PANAMA) Putri, Tri Reskita; Musa, Muh. Ichwan; Haeruddin, Muh. Ilham Wardhana; Hasbiah, Siti; Aswar, Nurul Fadilah
Journal Management & Economics Review (JUMPER) Vol. 1 No. 6 (2023): December
Publisher : Journal Management & Economics Review (JUMPER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v1i6.124

Abstract

This study aims to determine the strategies carried out by Panama Coffee and Dining in Makassar City based on internal and external factors and using SWOT analysis as a reference. The research method used is descriptive qualitative, using interviews, direct observation and other related documents. The findings of this study explain that Panama Coffee and Dining currently faces threats from outside the company, but currently these threats can be suppressed and minimized by maximizing and optimizing the internal strengths possessed by Panama Coffee and Dining. Based on SWOT analysis, Panama Coffee and Dining is in quadrant II on the SWOT diagram. The strategy that must be applied is to use the company's strengths to take advantage of long-term opportunities by means of a diversification strategy. The diversification strategy in question is how Panama Coffee and Dining can increase development, sales and profits through the expansion of its market sector. This strategy will be the basis for Panama Coffee and Dining to increase customer interest, especially in Makassar City.
USER INTERFACE DESIGN, PERCEIVED EASE OF USE, ELECTRONIC WORD OF MOUTH, AND ONLINE ADVERTISING ON IMPULSIVE BUYING BEHAVIOR IN THE SHOPEE MARKETPLACE Aswar, Nurul Fadilah
Journal Management & Economics Review (JUMPER) Vol. 1 No. 5 (2023): November
Publisher : Journal Management & Economics Review (JUMPER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v1i5.139

Abstract

This research aims to investigate the influence of interface design, perceived ease of use, electronic word of mouth, and online advertising on the impulsive buying behavior of students who use the Shopee application at the Faculty of Economics, Universitas Makassar. This study employs a quantitative method and a correlational approach that explains the causal relationships between variables through hypothesis testing. The research sample consists of 100 respondents selected through purposive sampling, characterized by being students studying at the Faculty of Economics, Universitas Negeri Makassar, and having made at least 5 transactions on Shopee. The data analysis conducted involves multiple linear regression analysis. The results of the study indicate that the interface design, perceived ease of use, electronic word of mouth, and online advertising significantly influence impulse buying. This suggests that students' impulsive buying behavior on the Shopee app is influenced by interface design, perceived ease of use, electronic word of mouth, and online advertising.
THE INFLUENCE OF WORK-LIFE BALANCE (WLB) AND WORKLOAD ON EMPLOYEE PERFORMANCE WITH MOTIVATION AS A MODERATING VARIABLE Aswar, Nurul Fadilah
Journal Management & Economics Review (JUMPER) Vol. 1 No. 6 (2023): December
Publisher : Journal Management & Economics Review (JUMPER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v1i6.140

Abstract

This study aims to examine the impact of Work-Life Balance (WLB) and workload on employee performance, with motivation as a moderating variable at PT. Pelabuhan Indonesia (Persero) Region 4 Makassar. The research utilized a quantitative method with a descriptive approach, collecting data through interviews, questionnaires, and observations. Data analysis was conducted using multiple linear regression with SPSS version 29. The results of the study indicate that work-life balance and workload significantly influence employee performance. A balanced work-life balance enhances employee motivation and productivity, while a workload in line with company standards positively affects performance. Work motivation acts as a mediator linking workload with performance, highlighting the importance of considering motivational aspects in human resource management. This research provides insights for companies to understand the importance of work-life balance and appropriate workload in enhancing employee performance
THE INFLUENCE OF ENVIRONMENTAL DYNAMISM, DYNAMICS CAPABILITY, AND FINANCIAL LITERACY ON THE PERFORMANCE OF MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) IN MAKASSAR CITY Aswar, Nurul Fadilah; Aslam, Annisa Paramaswary; Wulansary, Ilma; Hamka, Rezky Amaliah; Abadi, Rahmat Riwayat
JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS Vol. 3 No. 2 (2024): FEBRUARY
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jhssb.v3i2.936

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are crucial for the Indonesian economy, especially in Makassar. They contribute significantly to economic activities and public income. According to data from the Makassar City Cooperatives and MSMEs Office in 2021, there are 4,816 registered MSMEs in various sectors such as trade, industry, non-industrial, and others. The trade sector, including fashion and culinary, is particularly dominant in Makassar. However, the performance of MSMEs has experienced a decline. This study focuses on exploring the factors that affect their performance, specifically environmental dynamism, which encompasses environmental changes, government regulations, shifts in consumer demand, innovation, and technology. The adaptability of MSMEs to these environmental changes is a crucial aspect of their performance. Additionally, financial literacy also plays a significant role in improving their performance. The study aims to investigate the influence of environmental dynamism, adaptability, and financial literacy on the performance of MSMEs in Makassar. The research method employed is quantitative, involving interviews, questionnaires, and observations of 100 MSMEs in the trade sector. The research findings indicate that environmental dynamism and financial literacy have a significant impact on the performance of MSMEs, whereas adaptability does not show the same level of significance. Furthermore, the study highlights the importance of financial literacy in the financial management and decision-making processes of MSMEs. This research provides valuable insights into the factors that influence the performance of MSMEs and offers relevant recommendations to enhance the sustainability of the MSME sector in Makassar.
Sosialisasi Literasi Keuangan Pada Generasi Muda Aslam, Annisa Paramaswary; Aswar, Nurul Fadilah; Mustafa, Muhammad Yushar; Abadi, Rahmat Riwayat; Pratiwi, Andi Citra
Vokatek : Jurnal Pengabdian Masyarakat Volume 1: Issue 3 (Oktober 2023)
Publisher : Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/vokatekjpm.v1i3.144

Abstract

Literasi keuangan mempunyai peran penting dalam mendukung pembangunan keuangan di suatu negara terutama pada negara berkembang seperti Indonesia. Pelaksanaan sosialisasi materi literasi keuangan dilakukan dengan materi seperti pengertian dan tujuan dari literasi keuangan, bagaimana merencanakan keuangan, mengatur pengeluaran dan pendapatan serta contoh instrument investasi keuangan di masyarakat. Kegiatan pengabdian ini dilakukan pada tanggal 28 Mei 2023 dan dilakukan secara daring melalui aplikasi zoom. Pengabdian ini dihadiri oleh 42 peserta yang hadir dalam zoom ini, dimana latar belakang peserta terdiri dari mahasiswa, karyawan swasta, guru, dokter, dan lain-lain yang berasal dari 3 kota di Indonesia yaitu Jakarta, Makassar, dan Surabaya. Tujuan ini pengabdian ini untuk mendukung kebijakan pemerintah mengenai peningkatan literasi inklusi keuangan termasuk meningkatkan pemahaman masyarakat tentang keuangan pribadi, termasuk pengelolaan hutang, perencanaan keuangan, dan investasi.
The Effect of Training Programs on the Employee Achievment at the UPTP Office in the South Makassar I Region Hawadi, Muhammad Taufik; Kurniawan, Agung Widhi; Natsir, Uhud Darmawan; Sahabuddin, Romansyah; Dipoatmodjo, Tenri S.P.; Aswar, Nurul Fadilah
Economics and Business Journal (ECBIS) Vol. 1 No. 6 (2023): September
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i6.106

Abstract

This research aims to determine the significance of the effect of training program on the employee achievement at the UPTP Office in the South Makassar Region I 2019-2022. This type of research uses a quantitative approach. The research subjects in this study were 40 employees. The data collection technique used is a questionnaire. The analysis technique used is descriptive statistical analysis with simple linear regression analysis using Statistical for Product and Service Solution (SPSS) software version 16. The results of this research show that training has a positive and significant effect on employee achievment. Employee achievment is directly influenced by the training that occurs at UPTP office in the South Makassar I Region. If the training program is improved, there will be an increase in employee achievement.
Co-Authors A. Afifah Humairah Abadi, Rahmat Riwayat Abdi Akbar Idris Achmad Yassin Zidan Akram Aslam Adela Ayu Badiaturahmi Adli Pasha Ashari Ady Andardinata Agung Widhi Kurniawan Ahmad Farhan, Ahmad Akbar Yusuf Aksir, Muh Ilham Aksir, Muh. Ilham Al Anshori N, Muh Fadhil Alam, Andi Rifqah Purnama Alim, Bahrul Andi Atssam Mappanyukki Andi Citra Pratiwi Andi Mustika Amin Andi Shinta Ria Oktaviani Andika Isma Angreyani, Andi Dewi Annisa Paramaswary Aslam Annisa Paramaswary Aslam Annisa Paramaswaty Aslam Antika, Wayan Rindi Anwar , Anwar Anwar Anwar Anwar Ramli Arfandi Akkase Asisa Nurfadila Rasyid Aslam, Achmad Yassin Zidan Akram Aslam, Annisa Paramaswary Asri Awal Atifah Anwar, Nur Indah Awal, Asri Ayu Kartini Parawansa Azzahra, Asilah Balo, Maulana Rumi Irwan Burhanuddin Burhanuddin , Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Chalid Imran Musa Deddy Ibrahim Rauf Dipoatmodjo, Tenri S.P. Dwi Anugerah Lestari Dwi Anugerah Lestari Musa Fahira Kamilia Salsabila Faslul Rahman Fauziah Umar, Fauziah Haeril Haeril, Haeril Haeruddin, Ilham Wardhana Haeruddin, Muh. Ilham Wardhana Hanafi, Suriah Hardiyono Hartina Rosalia Hasbiah, Siti Hasbiah, Sitti Hasmawaty Hasmawaty Hasmyati Hasmyati Hasmyati, Hasmyati Hasyim hasyim, hasyim Hawadi, Muhammad Taufik Hety Budiyanti Hidir, Amrullah Ichwan Musa Ifah Finatry Latiep Ikadarny Ilham Wardhana Haeruddin Ilma Wulansari Hasdiansa Indriani Irma Satriani Irma Satriani Irma Satriani, Irma Isma Azis Riu Jalaluddin Mannagalli Parawansa Juliyati Kartika Septiary Pratiwi Khaidir Syahrul Khaidir Syahrul M. Ikhwan Maulana Haeruddin Matthew Olufemi Adio Maulana Rumi Irwan Balo Muh. Ilham Aksir Muh. Yushar Mustafa Muh. Yusuf Kholiq M Muh.Ilham Aksir Muhammad Ardiansyah Muhammad Ichwan Musa Muhammad Ilham Alimuddin Muhammad Isbar Pratama Muhammad Kadafi Burhanuddin Muhammad Said Muhammad Try Dharsana Muhammad Vicky Afrezkia Saleh Muhammad, A Fadel Musa, Muhammad Ichwan Mustafa, Fahrina Mustafa, Riad Natsir, Uhud Darmawan Nur Indah Atifah Anwar Nurfadillah Nurfadillah Nurgraha SD, Widhi Nurhaedah Pratiwi, Andi Citra Putra, Muh. Al Fatah Arief Putri Ramadhani, Putri Putri, Tri Reskita Putri, Zaskiyah Ameliah Raden Mohamad Herdian Bhakti Renggi Karendra Rezky Amalia Hamka Rezky Amalia Hamka Ricardo Valentino Latuheru Ridfan Rifadly Abadi Romansyah Sahabuddin Rosalia, Harnita Ruma, Zainal Ryan Wahyudi Ramli Safariani R, Nur Sah, Nurul Alfadiza Salsabila Nuarindah Ramli Sari, Risa Arsita Shafariana Shafariana Siti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Suaib, Aulia Kasmawati Sudirman, Akbar Suparman Suparman Syahrani Amni Syahrul, Khaidir Syamsidar Syamsidar Syarif Saddam Rivanie Tenri Sayu Puspitaningsih Dipoatmodjo Uhud Darmawan Natsir Wahyudi, Andi Muh Fadhil Windi Dwi Astuti Wulansary, Ilma Zainal Ruma