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PENGARUH MEDIA SOSIAL TERHADAP PERILAKU PEMBELIAN RAMAH LINGKUNGAN GENERASI MILENIAL DAN GENERASI Z Ilma Wulansari Hasdiansa; Sitti Hasbiah; Nurul Fadilah Aswar
Jurnal Bisnis dan Kewirausahaan Vol. 12 No. 1 (2023): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/jbk.v12i1.3804

Abstract

This study examines how social media affects green buying among millennials and Generation Z. This study aims to understand better how these platforms affect the attitudes and behaviours of consumers toward environmentally conscious purchasing decisions. This information can aid businesses and marketers in promoting environmentally friendly consumption and accelerating beneficial environmental changes by allowing them to target and engage with the appropriate demographic groups. This study used a descriptive research approach to examine how social media influences the environmentally conscious consumption patterns of millennials and members of Generation Z. This study carried out a quantitative examination of the questionnaire-collected data. Purposeful sampling was employed to select participants from each age group. Non-probability purposive sampling targeted specific millennial and Generation Z age groups. The sample used for this study included 300 respondents. The results of this study suggest that social media plays a significant role in influencing the preferences of members of generations millennials and z for environmentally friendly products.
PENGARUH INOVASI DAN ENTREPRENEURIAL ORIENTATION TERHADAP KEUNGGULAN BERSAING UMKM DI KOTA MAKASSAR Nurul Fadilah Aswar; M. Ikhwan Maulana Haeruddin; Ilma Wulansari Hasdiansa
Jurnal Bisnis dan Kewirausahaan Vol. 12 No. 1 (2023): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/jbk.v12i1.3805

Abstract

Abstract should end with a comment about the importance of the results or conclusions brief. The existence of micro, small and medium enterprises (MSMEs) plays an important role in economic growth. One of their most important tasks in economic growth is to revive economic dynamics. Even though MSMEs have been proven to have a strategic role in the Indonesian economy, it does not mean that MSMEs do not face various challenges and limitations in doing business. Innovation and Entrepreneurial orientation are necessary for businesses to remain relevant to consumers, and several studies have also shown that innovation can help MSMEs grow and be able to identify new opportunities and make new combinations of their resources. This research is a conclusive research design that uses a single cross-sectional as a data collection method by means of a survey. The sampling method is a non-probability method and purposive sampling technique. The estimation method used in this research is Maximum Likelihood. This study uses the method of regression analysis to measure the influence of the independent variables on the dependent variable. The results of this study indicate that (1) Innovation has a positive and significant effect on competitive advantage for MSMEs in Makassar City. (2) Entrepreneurial orientation has a positive and significant effect on the competitive advantage of MSMEs in Makassar City.
Pemanfaatan Sistem Informasi Akuntansi Berbasis Digital Mobile Pada Kelompok Usaha Batu Bata Di Kelurahan Limbung, Kecamatan Bajeng, Kabupaten Gowa Burhanuddin; Anwar Ramli; Nurul Fadilah Aswar; Kartika Septiary Pratiwi; Rezky Amalia Hamka
Paramacitra Jurnal Pengabdian Masyarakat Vol. 1 No. 1 (2023): Volume 01 Nomor 01 (November 2023)
Publisher : PT Ininnawa Paramacitra Edu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam ekonomi Indonesia. Mereka telah membuktikan kemampuan bertahan dan berperan sebagai motor penggerak perekonomian, terutama setelah krisis ekonomi. Penggunaan teknologi saat ini memberikan peluang bagi pelaku UMKM untuk mengembangkan pemasaran produk secara online dan memudahkan pengelolaan keuangan, seperti melalui sistem informasi akuntansi. Namun, masih banyak pelaku UMKM yang belum memahami pentingnya laporan keuangan. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pelatihan kepada pelaku UMKM di Kelurahan Limbung, Kecamatan Bajeng, Kabupaten Gowa, Sulawesi Selatan, dalam pengelolaan keuangan menggunakan aplikasi berbasis android. Pelatihan mencakup pemahaman dasar akuntansi, pembuatan laporan keuangan, dan pemanfaatan aplikasi mobile. Hasil dari kegiatan ini menunjukkan bahwa pelatihan tersebut memberikan manfaat signifikan bagi pelaku UMKM. Mereka menjadi lebih terampil dalam mengelola keuangan dan menyajikan laporan keuangan yang sesuai dengan standar. Penggunaan aplikasi mobile sederhana memudahkan mereka untuk memantau perkembangan usaha, bahkan ketika mereka beraktivitas di luar tempat usaha.
OPTIMALISASI PEMASARAN PRODUK UMKM BATU BATA DI KELURAHAN LIMBUNG, KECAMATAN BAJENG, KABUPATEN GOWA Nurul Fadilah Aswar; Rezky Amalia Hamka; Ilma Wulansari Hasdiansa; Sitti Hasbiah; Rahmat Riwayat Abadi
Paramacitra Jurnal Pengabdian Masyarakat Vol. 1 No. 1 (2023): Volume 01 Nomor 01 (November 2023)
Publisher : PT Ininnawa Paramacitra Edu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memegang peran penting dalam perekonomian Indonesia, termasuk di Kelurahan Limbung, Kabupaten Gowa, Sulawesi Selatan. Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan strategi pemasaran dan pemanfaatan teknologi informasi bagi pelaku UMKM batu bata di Kelurahan Limbung, Kecamatan Bajeng, Kabupaten Gowa. Melalui pelatihan dan bimbingan, para pelaku Usaha Batu Bata dapat meningkatkan pemahaman mereka mengenai strategi pemasaran yang efektif, penggunaan teknologi informasi dalam promosi produk, dan adopsi pemasaran online. Hasilnya adalah peningkatan visibilitas produk, akses ke pasar yang lebih luas, dan kemampuan pengambilan keputusan pemasaran yang lebih terinformasi. Meskipun ada beberapa tantangan, peran serta aktif dan dukungan dari mitra UMKM menjadi kunci kesuksesan kegiatan ini. Hasil pengabdian ini menyimpulkan bahwa kegiatan berhasil memberikan dampak positif pada pelaku UMKM batu bata di Kelurahan Limbung.
PENGARUH KUALITAS LAYANAN DAN KEPERCAYAAN TERHADAP KEPUASAN NASABAH PADA PT. BANK SULSELBAR Sari, Risa Arsita; Aswar, Nurul Fadilah; Aslam, Annisa Paramaswary
Jurnal Manajemen Vol 2, No 2 (2022): Agustus
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (472.164 KB) | DOI: 10.26858/jm.v2i2.42329

Abstract

Abstrak: Penelitian ini bertujuan untuk mengetahui Pengaruh Kualitas Layanan Dan Kepercayaan Terhadap Kepuasan Nasabah Pada PT. Bank Sulselbar. Variabel bebas dalam penelitian ini adalah Kualitas Layanan dan Kepercayaan sedangkan variabel terikatnya adalah Kepuasan Nasabah. Populasi dalam penelitian ini yaitu seluruh Nasabah PT. Bank Sulselbar sebanyak 1.000.000 orang sedangkan sampel yang digunakan yaitu sebanyak 100 orang nasabah dengan teknik penarikan sampling teknik purpossive sampling. Pengumpulan data dilakukan dengan menggunakan kuesioner. Teknik analisis data yang digunakan adalah analisis regresi linier berganda dengan menggunakan SPSS 25.00 for windows.Berdasarkan hasil penelitian diperoleh persamaan regresi berganda Y = 4,502 + 0,175X1 + 0,290X2. Hasil hipotesis Uji F menunjukkan nilai F hitung lebih besar dari nilai F tabel dengan taraf signifikansi 0,000 < 0,05, yang berarti variabel bebas (Kualitas Layanan dan Kepercayaan) secara simultan berpengaruh positif dan signifikan terhadap variabel Y (Kepuasan Nasabah). Sedangkan hasil uji-t diperoleh nilai t hitung variabel Kualitas Layanan lebih besar dari nilai t-tabel dengan taraf signifikansi 0,000 < 0,05, yang berarti Kualitas Layanan secara parsial berpengaruh positif dan signifikan terhadap Kepuasan Nasabah. Begitu pula untuk variabel Kepercayaan diperoleh nilai t-hitung lebih besar dari nilai t-tabel dengan taraf signifikansi sebesar 0,000 < 0,05, yang berarti Kepercayaan secara parsial berpengaruh positif dan signifikan terhadap Kepuasan Nasabah.Kata Kunci : Kualitas Layanan, Kepercayaan dan Kepuasan Nasabah.Abstract: This study aims to determine the effect of service quality and trust on customer satisfaction at PT. South Sulawesi Bank. The independent variables in this study are Service Quality and Trust, while the dependent variable is Customer Satisfaction. The population in this study are all customers of PT. Bank Sulselbar as many as 1,000,000 people while the sample used is 100 customers with a purposive sampling technique. Data was collected using a questionnaire. The data analysis technique used is multiple linear regression analysis using SPSS 25.00 for windows.Based on the results of the study, the multiple regression equation Y = 4.502 + 0.175X1 + 0.290X2. The results of the F test hypothesis show that the calculated F value is greater than the F table value with a significance level of 0.000 <0.05, which means that the independent variables (Service Quality and Trust) simultaneously have a positive and significant effect on the Y variable (Customer Satisfaction). Meanwhile, the results of the t-test obtained that the t-count value of the Service Quality variable is greater than the t-table value with a significance level of 0.000 <0.05, which means that Service Quality partially has a positive and significant effect on Customer Satisfaction. Likewise for the Trust variable, the t-count value is greater than the t-table value with a significance level of 0.000 <0.05, which means that Trust partially has a positive and significant effect on Customer Satisfaction.Keywords: Service Quality, Trust and Customer Satisfaction
Pengaruh Kualitas Produk, Promosi dan Desain Produk Terhadap Keputusan Pembelian Minuman Yotta di Kota Makassar Syahrani Amni; Hety Budiyanti; Ilham Wardhana Haeruddin; Muh. Ichwan Musa; Nurul Fadilah Aswar
Administraus Vol. 8 No. 2 (2024): Administraus: Jurnal Ilmu Administrasi dan Manajemen
Publisher : STIA Bina Banua Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56662/administraus.v8i2.218

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Kualitas Produk, Promosi, dan Desain Produk Terhadap Keputusan Pembelian Minuman Yotta di Kota Makassar. Jenis penelitian ini adalah penelitian kuantitatif. Jumlah Responden yang digunakan pada penelitian inisebanyak 200 orang. Teknik pengumpulan data yang digunkan adalah kuisioner dan dokumentasi. Teknik analisis data yang digunakan adalah analisis kuantitatif berupa uji validitas, uji rentabilitas, uji asumsi klasik, uji analisis regresi linear berganda, uji parsial, uji simultan serta uji koefisien determinasi dengan menggunakan SPSS. Hasil penelitian ini menunjukkan bahwa secara parsial kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian, kemudian promosi berpengaruh positif dan signifikan terhadap keputusan pembelian secara parsial dan secara parsial desain produk berpengaruh positif dan signifikan terhadap keputusan pembelian. Sedangkan kualitas produk, promosi, dan desain produk secara simultan berpengaruh positif terhadap keputusan pembelin Kata Kunci : Kualitas Produk, Promosi, Desain Produk, Keputusan Pembelian Abstract This research aims to find out how product quality, promotion and product design influence the decision to purchase Yotta drinks in Makassar City. This type of research is quantitative research. The number of respondents used in this research was 200 people. The data collection techniques used are questionnaires and documentation. The data analysis technique used is quantitative analysis in the form of validity tests, profitability tests, classical assumption tests, multiple linear regression analysis tests, partial tests, simultaneous tests and coefficient of determination tests using SPSS. The results of this research show that partially product quality has a positive and significant effect on purchasing decisions, then promotion has a partial positive and significant effect on purchasing decisions and partially product design has a positive and significant effect on purchasing decisions. Meanwhile, product quality, promotion and product design simultaneously have a positive influence on purchasing decisions Keywords: Product Quality, Promotion, Product Design, Purchasing Decisions
Rahasia di balik pembelian: Bagaimana E-WOM dan brand image mempengaruhi keputusan pembelian Skincare di Shopee Sah, Nurul Alfadiza; Amin, Andi Mustika; Musa, Muhammad Ichwan; Aswar, Nurul Fadilah; Hasdiansa, Ilma Wulansari
Implementasi Manajemen & Kewirausahaan Vol 4 No 1 (2024): JURNAL IMKA (APRIL)
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v4i1.392

Abstract

This study aimed to determine the effect of electronic word of mouth (E-WOM) and brand image on the purchase intention for Avoskin skincare products on the Shopee marketplace. The participants in this study were active female students at the Faculty of Economics and Business, Makassar State University, for the Class of 2020. The sample comprises 100 respondents. A questionnaire was used for data collection. The data analysis technique used was multiple linear regression analysis using the Statistical Product and Service Solution (SPSS). The results of this study indicate that electronic word of mouth and brand image both partially and simultaneously have a positive and significant effect on purchase intention. The novelty of this study was the focus on the effect of electronic WOM and brand image on the purchase intention of Avoskin skincare products on Shope using a sample of female students at Makassar State University. The theoretical implications enrich the literature on the factors that influence purchase intention on e-commerce. Practical implications help Avoskin develop effective marketing strategies for Shopee by managing positive reviews and building a strong brand image. Keywords: Electronic word of mouth, brand image, purchase intention
THE INFLUENCE OF COMMUNICATION STRATEGIES AND EDUCATIONAL PROGRAMS ON COMMUNITY PARTICIPATION AT LAZNAS YATIM MANDIRI MAKASSAR Hidir, Amrullah; Hasbiah, Siti; Ruma, Zainal; Burhanuddin; Aswar, Nurul Fadilah; Muhammad, A Fadel
Journal Management & Economics Review (JUMPER) Vol. 1 No. 4 (2023): October
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v1i4.87

Abstract

There are many factors that become obstacles for zakat institutions in their development, one of these factors is the lack of public understanding of the concept of zakat, the evaluation of strategies that are not optimal and the effectiveness of the program, so that communication strategies and educational programs are needed which will generate knowledge related to the institution to increase community participation. This research is an explanatory quantitative study that aims to analyze the factors that influence how community participation in LAZNAS Yatim Mandiri Makassar City, using a population of people who have lived and had direct contact with LAZNAS Yatim Mandiri Makassar City, with a sample size of 96 respondents. The data used was obtained by distributing questionnaires via google form. The results of this study indicate that the communication strategy partially has no significant effect on community participation with a significant value of 0.258> 0.05 and the education program has a positive and significant effect with a value of 0.000 <0.05 on community participation. This shows the importance of improving educational programs to increase public understanding of the concept of zakat and the activities of zakat institutions, this can be a reference for other zakat institutions in increasing community participation and the effectiveness of the programs carried out.
THE EFFECT OF MARKETING MIX ON INTEREST IN BUYING SOMETHINC SKINCARE PRODUCTS AT SHOPEE E-COMMERCE: Case Study on Students of Management Study Program, Faculty of Economics, Makassar State University Azzahra, Asilah; Sahabuddin, Romansyah; Haeruddin, Muh. Ilham Wardhana; Hasbiah, Siti; Aswar, Nurul Fadilah
Journal Management & Economics Review (JUMPER) Vol. 1 No. 7 (2024): August
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v1i7.123

Abstract

This research aims to find out whether product, price, distribution, and promotion influence interest in buying Somehinc skincare products on Shopee E-Commerce. This research is a type of quantitative research. This research was carried out at Makassar State University with a sample size of 100 people. The analytical method used in this research is hypothesis testing with multiple linear regression. Based on the results of the validity and reliability tests, it shows that the statement items in the questionnaire are declared valid and reliable. The results of the t-test show that products and promotions have an insignificant effect, while price has a negative effect and distribution has an effect on interest in buying Somehinc skincare products on Shopee E-Commerce. And distribution has a positive and insignificant influence on interest in buying Somethinc skincare products on E-Commerce Shopee
ANALYSIS OF CAFE MANAGEMENT STRATEGIES ON CUSTOMER INTEREST (CASE STUDY OF CAFE PANAMA) Putri, Tri Reskita; Musa, Muh. Ichwan; Haeruddin, Muh. Ilham Wardhana; Hasbiah, Siti; Aswar, Nurul Fadilah
Journal Management & Economics Review (JUMPER) Vol. 1 No. 6 (2023): December
Publisher : Journal Management & Economics Review (JUMPER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v1i6.124

Abstract

This study aims to determine the strategies carried out by Panama Coffee and Dining in Makassar City based on internal and external factors and using SWOT analysis as a reference. The research method used is descriptive qualitative, using interviews, direct observation and other related documents. The findings of this study explain that Panama Coffee and Dining currently faces threats from outside the company, but currently these threats can be suppressed and minimized by maximizing and optimizing the internal strengths possessed by Panama Coffee and Dining. Based on SWOT analysis, Panama Coffee and Dining is in quadrant II on the SWOT diagram. The strategy that must be applied is to use the company's strengths to take advantage of long-term opportunities by means of a diversification strategy. The diversification strategy in question is how Panama Coffee and Dining can increase development, sales and profits through the expansion of its market sector. This strategy will be the basis for Panama Coffee and Dining to increase customer interest, especially in Makassar City.
Co-Authors A. Nur Azilah Abadi, Rahmat Riwayat Abdi Akbar Idris Achmad Ridha Achmad Yassin Zidan Akram Aslam Achmad Yassin Zidan Akram Aslam Adela Ayu Badiaturahmi Adli Pasha Ashari Ady Andardinata Agung Widhi Kurniawan Ahmad Farhan Ahmad Farhan, Ahmad Akbar Yusuf Aksir, Muh Ilham Aksir, Muh. Ilham Al Anshori N, Muh Fadhil Alam, Andi Rifqah Purnama Alim, Bahrul Amelia Christina Pairunan Andi Atssam Mappanyukki Andi Citra Pratiwi Andi Citra Pratiwi Andi Mustika Amin Andi Shinta Ria Oktaviani Andika Isma Angreyani, Andi Dewi Annisa Paramaswary Annisa Paramaswary Aslam Annisa Paramaswaty Aslam Antika, Wayan Rindi Anwar , Anwar Anwar Anwar Anwar Ramli Anwar Ramli Arfandi Akkase Asisa Nurfadila Rasyid Aslam, Annisa Paramaswary Asri Awal Atifah Anwar, Nur Indah Awal, Asri Ayu Kartini Parawansa Azzahra, Asilah Balo, Maulana Rumi Irwan Burhanuddin Burhanuddin , Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Chalid Imran Musa Deddy Ibrahim Rauf Dipoatmodjo, Tenri S.P. Dwi Anugerah Lestari Dwi Anugerah Lestari Musa Fahira Kamilia Salsabila Faslul Rahman Fauziah Umar, Fauziah Haeril Haeruddin , M. Ilham Wardhana Haeruddin, Ilham Wardhana Haeruddin, M. Ilham Wardhana Haeruddin, Muh. Ilham Wardhana Hanafi, Suriah Hardiyono Hartina Rosalia Hartina Rosalia Hasbiah, Siti Hasbiah, Sitti Hasmawaty Hasmawaty Hasmyati Hasmyati Hasmyati, Hasmyati Hasmyati, Nur Indah Atifah Anwar, Ilham Aksir Hasyim hasyim, hasyim Hawadi, Muhammad Taufik Hery Maulana Arif Hety Budiyanti Hidir, Amrullah Ichwan Musa Ifah Finatry Latiep Ikadarny Ilham Aksir, Asri Awal Ilham Wardhana Haeruddin Ilma Wulansari Hasdiansa Indriani Irma Satriani Irma Satriani Irma Satriani, Irma Isma Azis Riu Jauhar, Muh. Alif Juliyati Kartika Septiary Pratiwi Khaidir Syahrul Khaidir Syahrul M. Ikhwan Maulana Haeruddin Matthew Olufemi Adio Maulana Rumi Irwan Balo Muh. Ilham Aksir Muh. Yushar Mustafa Muh. Yusuf Kholiq M Muh.Ilham Aksir Muhammad Ardiansyah Muhammad Ilham Alimuddin Muhammad Isbar Pratama Muhammad Kadafi Burhanuddin Muhammad Said Muhammad Try Dharsana Muhammad Vicky Afrezkia Saleh Muhammad Yushar Mustafa Muhammad, A Fadel Musa, Muhammad Ichwan Mustafa, Fahrina Mustafa, Riad Natsir, Uhud Darmawan Nur Indah Atifah Anwar Nurfadillah Nurfadillah Nurgraha SD, Widhi Nurhaedah Nurman Nurman Nurman Parawansa, Jalaluddin Mannagalli Putra, Muh Al Fatah Arief Putra, Muh. Al Fatah Arief Putri Ramadhani, Putri Putri, Tri Reskita Putri, Zaskiyah Ameliah Raden Mohamad Herdian Bhakti Radjab, Irsan Rauf, Deddy Ibrahim Renggi Karendra Rezky Amalia Hamka Rezky Amalia Hamka Ricardo Valentino Latuheru Ridfan Rifadly Abadi Ridwan Andi Mattoliang Risna Kamisanti Rizkullah, Rifki Rif'at Romansyah Sahabuddin Rosalia, Harnita Rostina Ruma, Zainal Ryan Wahyudi Ramli Safariani R, Nur Sah, Nurul Alfadiza Saleh, Reyna Eka Saputri Salsabila Nuarindah Ramli Sari, Risa Arsita Shafariana Shafariana Siti Hasbiah Sitti Hasbiah Sitti Hasbiah Sitti Hasbiah Suaib, Aulia Kasmawati Sudirman, Akbar Suparman Suparman Syahrani Amni Syahrul, Khaidir Syamsidar Syamsidar Syarif Saddam Rivanie Tenri Sayu Puspitaningsih Dipoatmodjo Uhud Darmawan Natsir Wahyudi, Andi Muh Fadhil Windasari Pakidi Windi Dwi Astuti Wulansary, Ilma Zahratul Afiqah Zainal Ruma