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All Journal Jambura Agribusiness Journal JURNAL LENTERA BISNIS Jurnal Informasi dan Teknologi Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Engineering, Science and Information Technology JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal Of Human And Education (JAHE) Jurnal Sistim Informasi dan Teknologi Realible Accounting Journal Jurnal Pengabdian Bersama Masyarakat Indonesia Journal of Information System, Technology and Engineering Southeast Asian Journal of Management and Research Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity Jurnal Ekonomi dan Bisnis Journal of Management
Riesna Apramilda
Universitas Ibnu Sina
Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Digital Marketing Strategy Based on Social Media and Word of Mouth in Enhancing Brand Awareness and Consumer Purchase Decisions I Nyoman Tri Sutaguna; Adi Artino; Angga Kurniawan; Ansri Jayanti; Riesna Apramilda
SAJMR : Southeast Asian Journal of Management and Research Vol. 4 No. 2 (2026): May
Publisher : Yayasan Putra Adi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61402/sajmr.v4i2.605

Abstract

This study aims to analyze the role of digital marketing strategies based on social media and word of mouth (WOM) in enhancing brand awareness and consumer purchase decisions. This research employs a Systematic Literature Review (SLR) approach using the PRISMA framework to identify, evaluate, and synthesize relevant studies published between 2019 and 2025. A number of selected articles from Scopus-indexed and reputable journals were analyzed. The findings indicate that social media marketing significantly improves brand awareness through consumer engagement, interaction, and information dissemination. Meanwhile, word of mouth plays a crucial role in building consumer trust and influencing purchase decisions through recommendations and shared experiences. Furthermore, the integration of social media and word of mouth provides a stronger and more sustainable impact on consumer behavior, particularly in shaping brand perception and purchase intention
The Influence of Ethical Climate, Organizational Commitment and Psychological Safety on Ethical Work Behavior in Public Service Agencies Djunaedi Djunaedi; Pande Gde Bagus Naya Primananda; Iwan Henri Kusnadi; Riesna Apramilda
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 3 (2026): Juni 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i3.6374

Abstract

The current research attempts to investigate the aforementioned factors along with several others as they apply to public service institutions: the ethical climate, organizational commitment, and psychological safety. The premise of the study is that these three factors are instrumental in building a transparent, accountable, and public-oriented government service culture. The researchers selected a quantitative explanatory design in which they surveyed 200 civil servants via purposive sampling to collect their data. The data analysis involved confirming the validation, reliability, and classical assumptions first and then applying multiple linear regression analysis to obtain results. The outcome discloses that ethical climate, organizational commitment, and psychological safety significantly and positively influence ethical work behavior. The research contributes on the theoretical level to the literature with regard to the public sector and organizational behavior by providing empirical evidence of the factors influencing the ethical conduct of civil servants. From a practical point of view, the study's outcomes suggest that the integrity, commitment, and psychological safety of the public service agencies' policy and management practices would positively affect the quality of service provided to the public.
Pendampingan Digitalisasi UMKM Melalui Google Maps Untuk Meningkatkan Visabilitas Usaha, Kecamatan Nongsa, Kota Batam Anisa Tanasya; Annisya Adelia Pratiwi Aalamsyah; Arimbi Dwi Putri; Dennis Alpian; Liza Saputri; Surya Jaya Diningrat; Wita Afrianti Kurnia Sari; Riesna Apramilda; Muhammad Siddik
Jurnal Pengabdian Bersama Masyarakat Indonesia Vol. 4 No. 3 (2026): Juli : : Jurnal Pengabdian Bersama Masyarakat Indonesia
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jpbmi.v4i3.985

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Nongsa District, Batam City, largely still rely on conventional promotion such as word of mouth, despite the district's rapid growth as home to Nongsa Digital Park. This condition limits the market reach of local MSMEs and makes it difficult for them to compete in the digital era. This community service program aims to assist MSMEs in digitalizing their businesses by registering and optimizing their Google Business Profile on Google Maps to improve business visibility. The activity was carried out by the Kuliah Pengabdian Masyarakat (KPM) Team of Group 5, Group 1, Management Study Program, Faculty of Economics and Business, Universitas Ibnu Sina, over a period of 30 days in RT 04 RW 08, Nongsa District, targeting six local MSMEs: Warung Bu Erna Nongsa,Warung Mie AyamBakso Kak Winda, Warung Cik Pen, Warung Sarapan Pagi Meriz, Warung Sembako Nurul, and Warung Tepian Pantai. The method applied was participatory mentoring, comprising initial observation, interviews, hands-on assistance in registering and optimizing Google Maps profiles, independent-use socialization, and final evaluation and documentation. The results show that five MSMEs that had not previously been registered successfully obtained complete Google Maps profiles, while one MSME that had already been registered was successfully optimized through information updates and the addition of new product photos. In addition, the MSME owners gained improved digital literacy in independently managing their businessprofiles. Thisactivityis expected toenhance the visibilityoflocal businesses and serve as a reference for other MSMEs in utilizing Google Maps as a digital promotion medium
Analysis of The Effect of Cultural Tourism Development, Accessibility and Economic Policy on Tourism Competitiveness in Indonesia Ardiyanto Maksimilianus Gai; Tono Mahmudin; Vivid Violin; Ahmad Nur Budi Utama; Riesna Apramilda
International Journal of Engineering, Science and Information Technology Vol 4, No 2 (2024)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v4i2.485

Abstract

The goal of this research is to pinpoint tourism trends and patterns that can enhance visitor experiences and enhance the economic and social advantages for local communities. We conducted this qualitative research through interviews and surveys. The surveyed population included men and women from various age groups, economic work backgrounds, education levels, and social status. Architectural heritage has an important role in the development of cultural tourism in various countries, including Indonesia, because of the unique city layout, historical value, and aesthetics of its buildings. Various steps, including the development of architectural tours, exhibitions, workshops, and collaboration with local communities, carry out efforts to preserve and promote architectural heritage. We hope that by raising public awareness and appreciation of architectural heritage, current and future generations can continue to enjoy it, while also positively contributing to the strengthening of a region's cultural identity. Through sustainable efforts, architectural heritage can become a productive resource that supports the preservation and strengthening of local heritage and identity, so that cultural tourism development can provide significant economic and social benefits.
The Role of Marketing Campaigns Through Social Media and Perceived Usefulness on Purchase Intention of Electric Vehicle Hendra Hendra; Nurul Fadhilah; Indri Yani; Vivid Violin; Riesna Apramilda; Kushariyadi Kushariyadi
International Journal of Engineering, Science and Information Technology Vol 5, No 2 (2025)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v5i2.766

Abstract

This study investigates consumers' perceptions of the utility of electric vehicles and the effectiveness of social media marketing efforts on EV purchase intentions. Marketers and lawmakers must understand the drivers of electric vehicle adoption in light of increasing concerns about environmental sustainability and technological development. The research strategy adopted for the study is a quantitative approach based on a survey. A cross-section of social media users exposed to advertisements regarding electric vehicles were surveyed. The perceived utility of EVs includes environmental advantages, cost savings, and performance measured by the questionnaire, as well as the exposure to social media marketing activities and intention to purchase. Regression analysis is used as the analytical approach to finding how the variables relate. Therefore, a positive relationship exists between social media marketing efforts and perceived usefulness intending to purchase. In instances where consumers are subjected to persuasive social media advertisements describing the benefits of EVs, and when they view an EV as practical, they show a greater tendency to express an intention to buy. The practical implications of this study will help marketers devise social media ads that successfully promote electric vehicle adoption; it also adds to the literature on sustainable consumerism. This study's results will benefit politicians who want to encourage the switch toward electric mobility.  
Analysis of The Interrelationship of Human Resource Performance, Digital Service Quality, Perceived of Service Value and Customer Loyalty Karyono Karyono; Vivid Violin; Isnawati Osman; Don Gusti Rao; Riesna Apramilda
International Journal of Engineering, Science and Information Technology Vol 4, No 3 (2024)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v4i3.527

Abstract

The purpose of this study is to evaluate the comparison of customer loyalty levels between conventional travel agents and travel agents that use digital strategies in their business processes. This study uses a descriptive and quantitative approach. Data collection methods use surveys and snowball sampling techniques. The results of the study indicate that there is a significant difference in the level of customer loyalty between conventional and online travel agents. Conventional travel agent consumers tend to be more loyal because they receive direct interaction with travel agency managers, customers also get direct service from staff, this direct service and interaction have been shown to increase customer satisfaction and loyalty. Online travel agent consumers are more price sensitive and have lower loyalty levels, even though they choose to use digital services considering effectiveness and efficiency factors. The conclusion of the study is that conventional travel agency consumers prefer personalized services and direct interaction with service providers, while online travel agency consumers prioritize price and have considerations for access to reviews in determining travel agents. Researchers suggest that management design an effective strategy to combine conventional and digital activities in the business process and services provided to customers, conventional travel agents must continue to emphasize direct interactions that have been well established and excellent, while online agents must improve customization elements and customer service to increase loyalty.
The Role of Job Authority and Employee Empowerment on Employee Commitment in the Public Service Sector Djunaedi Djunaedi; Iwan Henri Kusnadi; Riesna Apramilda; Isnawati Osman; Kiki Setyawati; Sri Handayani
International Journal of Engineering, Science and Information Technology Vol 5, No 1 (2025)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v5i1.749

Abstract

Team member commitment is at the core of organizational performance and durability, especially in the public sector. The study seeks to supplement existing knowledge by examining the effects of job authority and job empowerment on team member commitment and its impact on motivation, job satisfaction, and loyalty to the organization. This was obtained through a mixed-method approach, drawing together quantitative survey data with qualitative in-depth interviews with public workers. The findings indicate that the greater the level of authority, the more responsibility there is, and the more freedom there is for decision-making, the greater the commitment to the organization. Knowing how to do the work properly and having the proper skills and self-confidence were also essential for team member commitment. Employees at the lower organizational levels reported having feelings of encouragement and interest in the company, as well as integration into the strategic objectives of the company or enterprise. These results indicate the need for public service organisations to adopt a sustainable employee commitment culture focusing on authority and empowerment. Such issues need to be examined as time passes in future studies. The findings emphasize the importance of job authority and empowerment as determinants of team member engagement in the public sector compared to team member engagement in the private sector: assistive medical devices and many other organizations.
Co-Authors Ade Sarmini Adi Artino Ahmad Ahmad Ahmad Nur Budi Utama Ajeng Andriani Hapsari, Ajeng Andriani Amroni Amroni Andriya Risdwiyanto Angga Kurniawan Anisa Tanasya Annisya Adelia Pratiwi Aalamsyah Antonius Ary Setyawan Ardiyanto Maksimilianus Gai Arief Yanto Rukmana Arief, Ilham Arimbi Dwi Putri Ariyanti, Rini Astri, Fitriyah Astuti, Enny Diah Baru Harahap Basuki Wisnu Caka Gatot Priambodo Cakranegara, Pandu Adi Dana Aswadi Dedy Suryadi Dennis Alpian desi kristanti, desi Djunaedi Djunaedi Djunaedi Djunaedi Eko Nur Hermansyah Elvira M. Usulu Fauzie Senoaji Feby Arma Putra Firdaus Yuni Dharta Firman Aziz Firstianty Wahyuhening Fibriany Flora Grace Putrianti Frans Sudirjo Gugat, Rudy Max Damara Hamdany, Mohammad Azharie Hamzah, Ramadhani Haribowo, Rio Haris Karyadi Helmi Akmal Fauzan Hendra Heppi Syofya, Heppi HERY PURNOMO Hodi I Nyoman Tri Sutaguna Ibrahim, Mozart Malik Ilham Arief Indri Yani Irdiana, Sukma Isnawati Osman Itot Bian Raharjo Iwan Henri Kusnadi Jayanti, Ansri Judijanto, Loso Karyono Karyono Kiki Setyawati Koerniawati, Dwi Kushariyadi Kushariyadi Kushariyadi Kusnadi, Iwan Henri latief, yanuar Liza Saputri Mahmudin, Tono Mahrani, Sri Wiyati Marnilin, Feni Marsas, Endy Gunanto Menhard Menhard, Menhard Meutia Nadia Karunia Misbah, Sitti Rachmi Mohammad Azharie Hamdany Muhamad Risal Tawil Muhammad Ade Kurnia Harahap Muhammad Hery Santosa Muhammad Iqbal Fajri Muhammad Reza Aulia Muhammad Siddik Muhammad Zakaria Murthada Murthada Mury Andayani Mustafa, Fahrina Nadi, Muhammad Abi Berkah Nani Muliyani Niken Widyastuti Ninda Rachmawati Nugroho, Judianto Tjahjo Nur Isra Laili Nurdiani, Tanti Widia Nurlia Nurul Fadhilah Nurwijayanti PA Andiena Nindya Putri Primananda, Pande Gde Bagus Naya Rais, Rinovian Ramli, Akhmad Ratih Kusumastuti Rezky Nurbakti Rini Setiowati Riyanti, Apriani Saeful Amin, Saeful Sari, Chitra Indah Sari, Efti Novita Saripermanik Budayanti Sayed Achmady Setiadi, Bekti Shabrina, Fildzah Siska Yulia Defitri Slamet Maryoso Soegeng Wahyoedi sri handayani Sri Purwati Surya Jaya Diningrat Susatyo Adhi Pramono, Susatyo Adhi Syahviyar, Mirza Syamsul Hadi Tanti Widia Nurdiani Tri Susilowati Tri Yusnanto Tyahya Whisnu Hendratni Violin, Vivid Vivid Violin Wahyuningratna, Ratu Nadya Wati, Yenny Wita Afrianti Kurnia Sari Wulan, Dewi Putri Anjar YULIANI Yunita