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Edukasi Unsur Strategi Pemasaran Dalam Pengembangan Usaha Sayur Hidroponik Satria, Budi; Untari , Dhian Tyas; Perdhana, Timorora Sandha; Khasanah, Fata Nidaul; Sukreni, Tulus; Prasojo, Prasojo
Jurnal Pengabdian kepada Masyarakat UBJ Vol. 5 No. 2 (2022): June 2022
Publisher : Lembaga Penelitian Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/mmmz2x02

Abstract

The focus in this article is the development of a hydroponic vegetable business. The hydroponic system is well known by the public, in addition to the relatively easy system and application of this system, the grower does not interact with the soil, the hydroponic system is also one of the implementations of the agricultural intensification system. Because the planting rack can be made with a multilevel system, so that with a small area, it can produce quite a lot of plants. The problem faced by hydroponic farmers is the marketing system. Often hydroponic farmers with home scales still have difficulty in marketing their products, the problems are more or less as follows; 1) The operational cost of hydroponic plants is relatively expensive, this affects the selling price. While the general public at the vegetable craftsman only knows conventional vegetables, where the operational costs are relatively cheap and are sold at low prices. So often hydroponic vegetable products cannot compete in price. 2) The market for hydroponic vegetables is in supermarkets, but hydroponic farmers on a home scale with small and relatively unstable production capacity find it difficult to enter supermarkets. These two things are the basis of this writing, which is expected to be a reference for hydroponic farmers in order to optimize existing market opportunities.
Pendampingan Recyle Limbah Pengolahan Kayu Pada UMKM “Kayu Kreatif”, Kecamatan Setu Kabupaten Bekasi Untari, Dhian Tyas; Khasanah, Fata Nidaul; Anjani, Allisya Andrea; Putri, Amelia
Jurnal Pengabdian kepada Masyarakat UBJ Vol. 5 No. 2 (2022): June 2022
Publisher : Lembaga Penelitian Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/v39vfx29

Abstract

A small industry has a close relationship with the existence of human resources as the driving force of the small industry itself. SME "Kayu Kreatif" is engaged in wood processing which so far has only been limited to door and window frame products. The rest of the wood that is not used is finally just wasted without being used. Aspects of problems with partners related to production aspects and aspects of logo and brand management. The problems and solutions that will be raised are: 1). Wood waste has not been utilized which then only becomes waste and causes further problems so that the solution that will be given is assistance in making cellphone holder craft products with wood waste materials and 2). Products that have been made need to be branded and patented so that in marketing they will have a strong product. The solution that will be given is to create a logo and brand to prepare the product to be marketed.
Pengoptimalan Penggunaan Marketplace Dalam Kegiatan Pendampingan Sumber Daya Manusia Pada UMKM Sabun Cair di Tambun Selatan Bekasi Khasanah, Fata Nidaul; Untari, Dhian Tyas; Perdhana, Timorora Sandha; Sukreni, Tulus; Nurmanto, David
Jurnal Pengabdian kepada Masyarakat UBJ Vol. 5 No. 2 (2022): June 2022
Publisher : Lembaga Penelitian Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/2egrt546

Abstract

One of the important factors in a business is human resources. The quality of qualified human resources is able to make small industries successful. For the glorious economy of a small industry, it can be a better economy for a country. Therefore, small and medium enterprises need to be developed, one of which is in terms of human resources. Phenomena that occur in general in a small industry related to human resources include the lack of mastery of information technology. The use of the right technology has a relationship with the development of UMKM that have good competitiveness in the industrial era 4.0. This phenomenon is also experienced in one of the home industry in the South Tambun area which is used as a partner. From the results of the observations made, there are problems experienced by partners, including the distribution of limited production and marketing that is carried out conventionally by relying on word to mouth techniques. The stages of this service activity start from counseling, mentoring and mentoring. The briefing of the material presented was the process of managing the marketplace using Tokopedia and the process of designing logos and labels using Canva. From the evaluation of activities, it showed a percentage of pre-test values of 37% and post-test scores of 93. Then for evaluation related to the implementation of activities regarding enthusiasm and satisfaction of activities reached 92%.
Fasilitas MCK Di Ruang Publik Untuk Keperluan Warga Sekitar Dan Wisatawan Hutahaean, Erik Saut H; Untari, Dhian Tyas; Soehardi, Soehardi; Sukreni, Tulus; Perdhana, Timorora Sandha; Khasanah, Fata Nidaul; Zulkarnaen, Iskandar; Thamrin, Djuni
Jurnal Pengabdian kepada Masyarakat UBJ Vol. 4 No. 3 (2021): Special Issue (December 2021)
Publisher : Lembaga Penelitian Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/kcgy9f38

Abstract

Muara Gembong district is often the attention of the surrounding community, especially the people of Jakarta and Bekasi. Its location directly facing the sea makes this sub-district often visited by various parties for travel or for other activities such as mangrove planting. There is one small problem but it is often considered as a very important thing related to the pattern of life of the community and also supporting infrastructure to lift tourism potential. One of the important is the availability of infrastructure that can be used by residents for bathing, washing and toilet purposes. Likewise for tourists, because it requires the infrastructure available. The results of discussions, interviews and field observations get there are three points that are quite ahagia ative to be able to overcome existing problems. Through the construction of MCK / Toilet infrastructure for the community and tourists are expected to have an impact related to efforts to lift the potential of tourism in muara gembong subdistrict. MCK / toilet development program also has an impact on the formation of healthy lifestyle patterns, and minimize environmental pollution whose source comes from human wastewater. The benefits of the program require continuous action from the community. Such as in the form of a cleanliness management system and its care.
Pendampingan Pembuatan Perencanaan Bisnis Dan Pengembangan Usaha Kecil Di Kelurahan Cijengkol Bekasi Untari, Dhian Tyas; Rianto, M Richo
Jurnal Pengabdian kepada Masyarakat UBJ Vol. 4 No. 3 (2021): Special Issue (December 2021)
Publisher : Lembaga Penelitian Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/gktn1m26

Abstract

The objectives of this Community Service activity are to; educating the Cijengkol village community about the procedure for applying for capital development credit, educating the Cijengkol village community about making business plans which are one of the requirements for applying for credit and assisting small entrepreneurs who want to develop their business in seeking business capital or business development capital . Activities are carried out by providing online training and offline assistance to the Cijengkol community. Mentoring activities are a series of ongoing activities, the community hopes that similar activities can be carried out intensively so that they can provide more tangible benefits.
Pendampingan dan Pembetukan Satgas Wisata Upaya Pemeliharaan Potensi Wisata Muara Gembong Untari, Dhian Tyas; Khasanah, Fata Nidaul; Prasojo, Prasojo
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 1 No. 3 (2022): Oktober : Jurnal Pengabdian Masyarakat Indonesia
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (273.428 KB) | DOI: 10.55606/jpmi.v1i3.334

Abstract

Indonesia dikenal dengan negara kepulauan dengan memiliki keanekaragaman hayati terbesar. Salah satu wilayah di Bekasi yang memiliki potensi Bahari yang sangat tinggi adalah Muara Gembong. Hasil observasi, wilayah muara gembong saat ini masih dapat dikatakan terbelakang baik secara sosial, budaya maupun ekonominya. Mata pencaharian masyarakat mayoritas sebagai nelayan dan ketersediaan fasilitas sosial, Pendidikan, dan Kesehatan masih sangat minim. Dengan potensi pengembangan desa wisata berbasis magrove diharapkan dapat mengangkat wisata di Muara Gembong yang pastinya akan diikuti dengan peningkatan perekonomian dan kesejahteraan masyarakatnya. Terdapat permasalahan terkait dengan kondisi mitra yang perlu menjadi perhatian diantaranya a) Kurangnya kesadaran masyarakat tentang pemeliharaan fasilitas wisata (masalah sosial); b) Kurangnya promosi wisata dalam mengundang para wisatawan untuk datang berkunjung (permasalahan pemasaran). Keprihatinan ini yang menjadi dorongan bagi tim pelaksana untuk melakukan kegiatan pendampingan bagi para pemangku kelompok sadar wisata dan karangtaruna sebagai upaya untuk meningkatkan kesadaran pemelirihana fasilitas wisata dan peningkatan sarana promosi sebagai upaya meningkatkan jumlah wisatawan. Metode pelaksaan yang digunakan penyuluhan, pelatihan dan pendampingan. Evaluasi pelaksanaan kegiatan pengabdian kepada masyarakat diperoleh prosentase nilai 98% dengan demikian kegiatan ini memberikan dampak kebermanfaatan bagi mitra.
Pengaruh Kualitas Produk, Harga Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Di Karoseri PT. Adhikarisma Pratama Ade Siantry; Dhian Tyas Untari; Andrian Andrian
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 1 (2024): Maret : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i1.2202

Abstract

This research aims to determine the influence of product quality, price and service quality on customer loyalty at PT Karoseri. Adhicharism Pratama. This type of research is quantitative. The population in this study is unknown. The sampling technique uses Non-Probability Sampling using the Saturated Sample technique. The sample in this study amounted to 61 respondents. Data collection technique by distributing questionnaires via Google Form. Hypothesis testing in this research uses Multiple Linear Regression analysis. The research subjects were PT Karoseri consumers. Adhicharism Pratama. The results of this research show that the variables of product quality, price and service quality partially and simultaneously have a significant effect and have a positive influence on the customer loyalty variable.
Pengaruh Citra Merek, Kualitas Produk, Dan Persepsi Harga Terhadap Keputusan Pembelian Sepatu Adidas Di PASI (Persatuan Atletik Seluruh Indonesia) Kabupaten Bangka Vera Vera; Dhian Tyas Untari; Andrian Andrian
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 1 (2024): Maret : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i1.2203

Abstract

This research aims to research, test and assess the influence of the independent variables Brand Image, Product Quality and Price Perception on the dependent variable Purchase Decision for Adidas PASI athlete shoe products in Bangka Regency. The sample in this study was 107 athletes. This type of research uses a quantitative approach. Data was collected directly from respondents using research instruments in the form of questionnaires via Google Form and purposive sampling techniques. then the data results were processed using the SPSS 23 data processing application. The results of this research prove that Brand Image and Price Perception have a positive and significant effect on the Purchase Decision for Adidas shoe products partially. Meanwhile, product quality has no partial effect on the decision to purchase Adidas shoes. However, this research proves that brand image, product quality and price perception have a positive and significant influence on decisions to purchase Adidas shoe products simultaneously.
Pengaruh Kualitas Pelayanan, Kualitas Produk, Dan Persepsi Harga Terhadap Kepuasan Konsumen Pada Usaha Julietta Fried Chicken Di Bekasi Utara Feby Lenny Ardiati; Dhian Tyas Untari; Andrian Andrian
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 2 (2024): Maret : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i2.397

Abstract

This study aims to determine the simultaneous influence between Service Quality, Product Quality, and Price Perception on Customer Satisfaction which has an impact on Julietta Fried Chicken's business in North Bekasi. The population in this study were all buyers at the Julietta Fried Chicken business in North Bekasi. This research method is quantitative research and to obtain samples in this study the authors used purposive sampling method and hair formula. Data collection through distributing questionnaires to 105 customers at the Julietta Fried Chicken business in North Bekasi. Data is processed using SPSS data analysis software version 26. This can be seen that the sig value is 0,002 <0,05 and the t-count value is 3,118> t-table 1,98326. The Product Quality variable has a positive and significant effect on Customer Satisfaction. It can be seen that the sig value is 0,000 <0,05 and the t-count value is 10,066> t-table 1,98326. The Price Perception variable has a positive and significant effect on Customer Satisfaction. This can be seen that the sig value is 0,024 <0.05 and the t-count value is 2,298> t-table 1,98326. From the research results obtained that partially and simultaneously the three independent variables are proven to be significant and have an effect on the Y variable. Therefore, the application of Service Quality, Product Quality, and Price Perception provided by the company can minimize the level of customer satisfaction at the Julietta Fried Chicken Business in North Bekasi.
Gastrodiplomasi Sebagai Media Branding Wisata Kuliner Nusantara Untari, Dhian Tyas
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 1, No 8 (2024): March
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11108266

Abstract

Culinary is a motivational factor that encourages individual action in a particular community or entire society. On the other hand, culinary is also part of the life cycle pattern. Culinary can be said to be a bond between one community and another. With the enormous potential of Indonesia's culinary wealth, it can be developed into an opportunity for media branding Indonesia to the world community, building awareness and understanding of the world community towards Indonesia through the development of culinary tourism, where we know that tourism and culinary are a mutual combination. . This research is a literature review which is a collection of reference theories that form the basis of research. The aim is to theoretically answer problems related to how gastrodiplomacy can be developed as a branding medium for culinary tourism in Indonesia.
Co-Authors Ade Siantry Adi Fahrudin Adi Fahrudin Adinda Danty Pangestu Afifah, Yasfika Ely Nur Agus, Andi Adri Ahmad Syarif Ahmad Syarif Ahmad Syarif AJI, IBRAHIM Al Firatunnisa Nur Hanifah Alaidin Rapani Allisya Andrea Anjani Alyysia Alyysia Amelia Putri Ami Lestari Andi Nuraliyah Andrian Andrian Andrian Andrian Andrian ANISAH Anisya Nur Fadila Anjani, Allisya Andrea Ardini, Nyayu Maya Arif Yumanrdi Aulia Ambarwati Basuki Antariksa Basuki Antariksa, Basuki Budi Satria Budi Satria Budi Satria Budi Satria Budi Satria Budi Satria Bukhari, Eri Cantika, Marisa Chandra, Steve Febrian Chris Kuntadi Christian, Yonathan David Nurmanto David Nurmanto David Nurmanto Desyana Berliana Desyana Berliana Dewi Sri Wulandari Dhona Shahreza Dhoni Martein Didik Setiyadi Dudung Darusman Erik Saut H Hutahaean, Erik Saut H Erwan Mulyanto Euis Komalasari Fadilah Fadilah Fadilah Fakhrudin - Fata Nidaul Khasanah Fauziyah, Jihan Feby Lenny Ardiati Felixia Budiarti Ramadhani Ferdiansyah, Dony Fikri , Adi Wibowo Noor Fina Zahra Firdaus Hindra Hadi Saputro Firman Maulana Firman Maulana, Firman Friska Natalia Hadita Hamdi, Ferdiyan Handayani, Milda Hanifah Adilla Putri Hapzi Ali Hapzi, Hapzi Hardjito S. Darmojo Harnios Arief Harry Sudhana Heni Rohaeni Heni Rohaeni Hermalena Devi Hidarsah, Ida Humulhaer, Siti Ilman, La Iskandar Zulkarnaen Iskandar Zulkarnaen Istianingsih Istianingsih Iswiyati Kunti Iswiyati Kunti Joko Prihatno Joyosemito, Ibnu Susanto Juanda Juanda Juventiana Wahani Virgiyanti Kamal, Wafiq Fadlul Khoerur Rizky Khofifah, Siti Nur Kholipah, Putri Disty Komariah, Neng Siti Lusyana Widiyanti M. Umar Kelibia Mahfudlon Maria Wikantari Marisa Cantika Maulana, Wachid Mifta hul Zannah Mirella, Niffa Nadya Rizki Muchrodji Muchrodji Muhamad Azka Rivan Anshari Muhamad Ikbal Muhamad Syahiddin Muhammad Ali Mustofa Muhammad Firman Maulana Muhammad Yusuf Fito Pratama Putra Muis, Afifah Faiza Kamilah Mulyanto, Erwan Mustofa, Muhammad Ali Narpati, Bintang Natalia, Friska Navanti, Dovina Neng Siti Komariah Nicky Liane Yonatan Novalia Novalia Novita Wahyu Setyawati Nugra Aditiantara Nurhadi, Ahmad Nurmanto, David Nursal, M. Fadhli Nyayu Maya Ardini Nyayu Maya Ardini P Paryono Pandri Zulfikar Perdhana, Timorora Sandha Perdini, Tiara Anggita Peter Narotama Sunardi Pitoyo, Bayu Seno Prasojo Prasojo Prasojo Prasojo, Prasojo Putri Disty Kholipah Putri, Cory Kartika Ramadhani, Bianca Salikha Rani Pertiwi Rianto, M Richo Rianto, Muhammad Richo Rini Untari Rohana Ningsih Rosidin Rosidin Rosidin Rudy Rudy Saputra, Farhan Sarah Fadilah Sari, Rycha Kuwara Setiyawan, Agus Eko Siti Halimah Soehardi Soehardi Soehardi Soehardi Sri Mega Susanty Viadolorosa Ninu Sudhana, Hari Sudhana, Harry Sugeng Murdowo Sugeng Suroso SUGENG SUROSO, SUGENG Sukreni, Tulus Susi , Agustine Syahnan S Phalipi Thamrin, Djuni Tiara Anggita Perdini Tiara Yuliana Wanti Tiara Yuliana Wanti Timorora Sandha Perdhana Timorora Sandha Perdhana Timorora Sandha Perdhana Tito Wahyono Tri Widyastuti Tulus Sukreni Tulus Sukreni Tulus Sukreni Tulus Sukreni Vera Vera Wafi Arifin Wastam Wahyu Hidayat Widi Winarso Widi Winarso, Widi Widiyanti, Lusyana Wijayaningsih, Rini Wijayanti, Murti Wiky Rikamza Windasari, Shindy Yanuar Farida Wismayanti Yanuar Farida Wismayanti, Yanuar Farida Yunita, Tyna Zainal, Toyib Zulfikar , Pandri