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Pendampingan Pembuatan Perencanaan Bisnis Dan Pengembangan Usaha Kecil Di Kelurahan Cijengkol Bekasi Untari, Dhian Tyas; Rianto, M Richo
Jurnal Pengabdian kepada Masyarakat UBJ Vol. 4 No. 3 (2021): Special Issue (December 2021)
Publisher : Lembaga Penelitian Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/gktn1m26

Abstract

The objectives of this Community Service activity are to; educating the Cijengkol village community about the procedure for applying for capital development credit, educating the Cijengkol village community about making business plans which are one of the requirements for applying for credit and assisting small entrepreneurs who want to develop their business in seeking business capital or business development capital . Activities are carried out by providing online training and offline assistance to the Cijengkol community. Mentoring activities are a series of ongoing activities, the community hopes that similar activities can be carried out intensively so that they can provide more tangible benefits.
Pendampingan dan Pembetukan Satgas Wisata Upaya Pemeliharaan Potensi Wisata Muara Gembong Untari, Dhian Tyas; Khasanah, Fata Nidaul; Prasojo, Prasojo
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 1 No. 3 (2022): Oktober : Jurnal Pengabdian Masyarakat Indonesia
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (273.428 KB) | DOI: 10.55606/jpmi.v1i3.334

Abstract

Indonesia dikenal dengan negara kepulauan dengan memiliki keanekaragaman hayati terbesar. Salah satu wilayah di Bekasi yang memiliki potensi Bahari yang sangat tinggi adalah Muara Gembong. Hasil observasi, wilayah muara gembong saat ini masih dapat dikatakan terbelakang baik secara sosial, budaya maupun ekonominya. Mata pencaharian masyarakat mayoritas sebagai nelayan dan ketersediaan fasilitas sosial, Pendidikan, dan Kesehatan masih sangat minim. Dengan potensi pengembangan desa wisata berbasis magrove diharapkan dapat mengangkat wisata di Muara Gembong yang pastinya akan diikuti dengan peningkatan perekonomian dan kesejahteraan masyarakatnya. Terdapat permasalahan terkait dengan kondisi mitra yang perlu menjadi perhatian diantaranya a) Kurangnya kesadaran masyarakat tentang pemeliharaan fasilitas wisata (masalah sosial); b) Kurangnya promosi wisata dalam mengundang para wisatawan untuk datang berkunjung (permasalahan pemasaran). Keprihatinan ini yang menjadi dorongan bagi tim pelaksana untuk melakukan kegiatan pendampingan bagi para pemangku kelompok sadar wisata dan karangtaruna sebagai upaya untuk meningkatkan kesadaran pemelirihana fasilitas wisata dan peningkatan sarana promosi sebagai upaya meningkatkan jumlah wisatawan. Metode pelaksaan yang digunakan penyuluhan, pelatihan dan pendampingan. Evaluasi pelaksanaan kegiatan pengabdian kepada masyarakat diperoleh prosentase nilai 98% dengan demikian kegiatan ini memberikan dampak kebermanfaatan bagi mitra.
Pengaruh Kualitas Produk, Harga Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Di Karoseri PT. Adhikarisma Pratama Ade Siantry; Dhian Tyas Untari; Andrian Andrian
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 1 (2024): Maret : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i1.2202

Abstract

This research aims to determine the influence of product quality, price and service quality on customer loyalty at PT Karoseri. Adhicharism Pratama. This type of research is quantitative. The population in this study is unknown. The sampling technique uses Non-Probability Sampling using the Saturated Sample technique. The sample in this study amounted to 61 respondents. Data collection technique by distributing questionnaires via Google Form. Hypothesis testing in this research uses Multiple Linear Regression analysis. The research subjects were PT Karoseri consumers. Adhicharism Pratama. The results of this research show that the variables of product quality, price and service quality partially and simultaneously have a significant effect and have a positive influence on the customer loyalty variable.
Pengaruh Citra Merek, Kualitas Produk, Dan Persepsi Harga Terhadap Keputusan Pembelian Sepatu Adidas Di PASI (Persatuan Atletik Seluruh Indonesia) Kabupaten Bangka Vera Vera; Dhian Tyas Untari; Andrian Andrian
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 1 (2024): Maret : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i1.2203

Abstract

This research aims to research, test and assess the influence of the independent variables Brand Image, Product Quality and Price Perception on the dependent variable Purchase Decision for Adidas PASI athlete shoe products in Bangka Regency. The sample in this study was 107 athletes. This type of research uses a quantitative approach. Data was collected directly from respondents using research instruments in the form of questionnaires via Google Form and purposive sampling techniques. then the data results were processed using the SPSS 23 data processing application. The results of this research prove that Brand Image and Price Perception have a positive and significant effect on the Purchase Decision for Adidas shoe products partially. Meanwhile, product quality has no partial effect on the decision to purchase Adidas shoes. However, this research proves that brand image, product quality and price perception have a positive and significant influence on decisions to purchase Adidas shoe products simultaneously.
Pengaruh Kualitas Pelayanan, Kualitas Produk, Dan Persepsi Harga Terhadap Kepuasan Konsumen Pada Usaha Julietta Fried Chicken Di Bekasi Utara Feby Lenny Ardiati; Dhian Tyas Untari; Andrian Andrian
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 2 No. 2 (2024): Maret : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v2i2.397

Abstract

This study aims to determine the simultaneous influence between Service Quality, Product Quality, and Price Perception on Customer Satisfaction which has an impact on Julietta Fried Chicken's business in North Bekasi. The population in this study were all buyers at the Julietta Fried Chicken business in North Bekasi. This research method is quantitative research and to obtain samples in this study the authors used purposive sampling method and hair formula. Data collection through distributing questionnaires to 105 customers at the Julietta Fried Chicken business in North Bekasi. Data is processed using SPSS data analysis software version 26. This can be seen that the sig value is 0,002 <0,05 and the t-count value is 3,118> t-table 1,98326. The Product Quality variable has a positive and significant effect on Customer Satisfaction. It can be seen that the sig value is 0,000 <0,05 and the t-count value is 10,066> t-table 1,98326. The Price Perception variable has a positive and significant effect on Customer Satisfaction. This can be seen that the sig value is 0,024 <0.05 and the t-count value is 2,298> t-table 1,98326. From the research results obtained that partially and simultaneously the three independent variables are proven to be significant and have an effect on the Y variable. Therefore, the application of Service Quality, Product Quality, and Price Perception provided by the company can minimize the level of customer satisfaction at the Julietta Fried Chicken Business in North Bekasi.
Gastrodiplomasi Sebagai Media Branding Wisata Kuliner Nusantara Untari, Dhian Tyas
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 1, No 8 (2024): March
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11108266

Abstract

Culinary is a motivational factor that encourages individual action in a particular community or entire society. On the other hand, culinary is also part of the life cycle pattern. Culinary can be said to be a bond between one community and another. With the enormous potential of Indonesia's culinary wealth, it can be developed into an opportunity for media branding Indonesia to the world community, building awareness and understanding of the world community towards Indonesia through the development of culinary tourism, where we know that tourism and culinary are a mutual combination. . This research is a literature review which is a collection of reference theories that form the basis of research. The aim is to theoretically answer problems related to how gastrodiplomacy can be developed as a branding medium for culinary tourism in Indonesia.
Pengaruh Supply Chain Management Terhadap Kinerja Usaha Dengan Competitive Advantage Sebagai Variabel Intervening pada Restoran Kuliner Tradisional Betawi di Kecamatan Setu, Bekasi – Jawa Barat Untari, Dhian Tyas
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 3 (2024): Madani, Vol. 2, No. 3 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11111842

Abstract

The aim of the research is to find out whether Supply Chain Management (SCM) influences the competitive advantage of Betawi Traditional Culinary Restaurants in Setu, Bekasi; to find out whether Supply Chain Management (SCM) influences business performance at Betawi Traditional Culinary Restaurants in Setu, Bekasi; to find out whether competitive advantage affects company performance at Betawi Traditional Culinary Restaurants in Setu, Bekasi; and to find out whether Supply Chain Management (SCM) influences business performance through the competitive advantage of Betawi Traditional Culinary Restaurants in Setu, Bekasi. The population in this study was Betawi Traditional Culinary Restaurants in Setu District, Bekasi. The sampling technique used in this research is a saturated sampling technique or also known as a census, which uses the entire population as a sample. What needs to be noted is that the number of traditional Betawi culinary restaurants is only 24. Data processing uses multivariate statistical methods.
Pengaruh Labelisasi Halal Terhadap Minat Beli Melalui Keputusan Pembelian Pada Konsumen Usaha Krublak (Kerupuk Seblak) (Studi Kasus di Perumahan Telaga murni) Al Firatunnisa Nur Hanifah; Dhian Tyas Untari; Heni Rohaeni
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 8 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i8.2248

Abstract

Pengaruh Labelisasi Halal dan Kualitas Produk terhadap Minat Beli melalui Keputusan Pembelian pada Konsumen Usaha Krublak (Kerupuk Seblak) (Studi kasus di Perumahan Telagamurni). Penelitian ini di latar belakangi oleh data pra survei yang menunjukan minat Masyarakat yang tinggi terhadap Minat beli produk Krublak. Untuk itu dilakukan penelitian dengan tujuan menganalisi pengaruh apa saja yang meningkatkan minat beli pada produk krublak, untuk menganalisi minat beli produk krublak, peneliti ini menggunakan Labelisasi Halal, Kualitas Produk, Minat Beli dan Keputusan Pembelian. Peneliti ini merupakan penelitian kuantitatif dengan menggunakan kuesioner yang di tunjukan kepada Masyarakat di Perumahan Telagamurni. Software yang digunakan dalam penelitian ini adalah SEM PLS. pada penelitian ini terdapat 17 indikator, maka jumlah responden 17 dikali 6 yaitu 102 responden. Hasil penelitian ini menunjukan bahwa variabel labelisasi halal berpanguruh positif terhadap minat beli, variabel labelisasi halal berpengaruh positif terhadap Keputusan pembelian, variable kualitas produk tidak berpengaruh terhadap minat beli, variable kualitas produk berpengaruh positif terhadap Keputusan pembelian, variable Keputusan pembelian berpengaruh positif terhadap minat beli, variabel labelisasi halal berpengaruh positif terhadap minat beli melalui Keputusan pembelian dan kualitas produk berpengaruh positif terhadap minat beli melalui Keputusan pembelian produk krublak Kata Kunci: Label halal, kualitas produk, minat beli dan keputusan pembelian
Pengaruh Fasilitas Toko, Harga dan Variasi Produk Terhadap Keputusan Pembelian Pada Warkop Medan Di Jakarta Cabang Galaxy Kota Bekasi Aulia Ambarwati; Dhian Tyas Untari; Andrian Andrian
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 8 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i8.2272

Abstract

This study aims to determine the influence of store facilities, prices and product variations on purchasing decisions at warkop medan in Jakarta, galaxy branch, Bekasi City. This study is a quantitative research that uses primary data through questionnaires that are distributed directly or using QR codes to each consumer of Warkop Medan in Jakarta, Galaxy Branch, Bekasi City. The number of questionnaires distributed was 105 Based on the results of the partial test, it was proved that the store facility was rejected which means there was no meaningful relationship between the Store Facility and the Purchase Decision, the Price variable showed that the Price had an effect on the Purchase Decision. In the variable Product Variation, which means that there is no meaningful relationship between Product Variation and Purchase Decisions. However, this study proves that Store Facilities, Prices and Product Variations have a positive effect which means that simultaneously there is an influence on purchase decisions.
Pengaruh Harga, Brand Image, Dan Brand Ambassador Terhadap Keputusan Pembelian Kahf : (Studi Pada Mahasiswa Prodi Manajemen Angkatan 2020 Universitas Bhayangkara Jakarta Raya) Muhammad Yusuf Fito Pratama Putra; Dhian Tyas Untari; Heni Rohaeni
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 7 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i7.2286

Abstract

The research carried out aims to determine partially and simultaneously the relationship between price, brand image and brand ambassador on purchasing decisions for the Kahf brand. This research is research with a quantitative approach. The sampling technique used is saturated sampling. The population in this study were all Kahf consumers in the Management study program Class of 2020, Bhayangkara Jakarta Raya University with a sample of 55 respondents. Data processing and hypothesis testing used SPSS 26 software. The research results showed that price partially had a positive and significant effect on purchasing decisions, brand image partially had a positive and significant effect on purchasing decisions, and brand ambassador partially had a positive and significant effect on purchasing decisions. Simultaneous test results show that price, brand image, brand ambassador simultaneously influence purchasing decisions.
Co-Authors Ade Siantry Adi Fahrudin Adinda Danty Pangestu Ahmad Syarif Al Firatunnisa Nur Hanifah Allisya Andrea Anjani Alyysia Alyysia Amelia Putri Ami Lestari Andi Nuraliyah Andrian Andrian Andrian Andrian Andrian ANISAH Anisya Nur Fadila Anjani, Allisya Andrea Arif Yumanrdi Aulia Ambarwati Basuki Antariksa Basuki Antariksa, Basuki Berliana, Desyana Bianca Salikha Ramadhani Budi Satria Budi Satria Budi Satria Budi Satria Budi Satria Budi Satria Bukhari, Eri Cantika, Marisa Chandra, Steve Febrian Christian, Yonathan David Nurmanto David Nurmanto David Nurmanto Desyana Berliana Desyana Berliana Dewi Sri Wulandari Dhona Shahreza Dhoni Martein Didik Setiyadi Dudung Darusman Erik Saut H Hutahaean, Erik Saut H Euis Komalasari Fadilah Fadilah Fadilah Fakhrudin Fakhrudin Fata Nidaul Khasanah Fauziyah, Jihan Feby Lenny Ardiati Felixia Budiarti Ramadhani Fikri , Adi Wibowo Noor Fina Zahra Firman Maulana Friska Natalia Ghozali , Daffa Khuzaimy Hadita Hamdi, Ferdiyan Handayani, Milda Hapzi Ali Hapzi, Hapzi Hardjito S. Darmojo Harnios Arief Heni Rohaeni Heni Rohaeni Hermalena Devi Hidarsah, Ida Idaul Hasanah Ikbal , Muhamad Iskandar Zulkarnaen Iskandar Zulkarnaen Istianingsih Istianingsih, Istianingsih Iswiyati Kunti Iswiyati Kunti Joko Prihatno Joyosemito, Ibnu Susanto Juanda Juanda Juventiana Wahani Virgiyanti Kamal, Wafiq Fadlul Khoerur Rizky Khofifah, Siti Nur Kholipah, Putri Disty Komariah, Neng Siti Kuntadi, Chris Kunti, Iswiyati Lusyana Widiyanti Maria Wikantari Marisa Cantika Martein , Dhoni Mifta hul Zannah Mirella, Niffa Nadya Rizki Muchrodji Muchrodji Muhamad Azka Rivan Anshari Muhamad Ikbal Muhamad Syahiddin Muhammad Ali Mustofa Muhammad Yusuf Fito Pratama Putra Muis, Afifah Faiza Kamilah Mulyanto, Erwan Narpati, Bintang Natalia, Friska Neng Siti Komariah Ninu, Sri Mega Susanty Viadolorosa Novalia Novalia Novita Wahyu Setyawati Nurmanto, David Nursal, M. Fadhli Nyayu Maya Ardini P Paryono Perdhana, Timorora Sandha Perdini, Tiara Anggita Peter Narotama Sunardi Phalipi, Syahnan S Pitoyo, Bayu Seno Prasojo Prasojo Prasojo Prasojo, Prasojo Putri Disty Kholipah Putri, Amelia Ramadhani, Bianca Salikha Rani Pertiwi Rapani, Alaidin Rianto, M Richo Rianto, Muhammad Richo Rikamza, Wiky Rini Untari Rohana Ningsih Rosidin Rosidin Rosidin Rudy Rudy Saputra, Farhan Saputro, Firdaus Hindra Hadi Sarah Fadilah Sari, Rycha Kuwara Siti Halimah Siti Nur Khofifah Soehardi Soehardi Soehardi Soehardi Sri Mega Susanty Viadolorosa Ninu Sugeng Murdowo Sugeng Suroso Sugeng Suroso SUGENG SUROSO, SUGENG Sukreni, Tulus Thamrin, Djuni Tiara Yuliana Wanti Tiara Yuliana Wanti Timorora Sandha Perdhana Timorora Sandha Perdhana Tito Wahyono Tri Widyastuti Tulus Sukreni Tulus Sukreni Tulus Sukreni Vera Vera Wafi Arifin Wahyono, Tito Wanti, Tiara Yuliana Wastam Wahyu Hidayat Widi Winarso, Widi Widiyanti, Lusyana Wijayaningsih, Rini Wijayanti, Murti Wiky Rikamza Windasari, Shindy Yanuar Farida Wismayanti Yanuar Farida Wismayanti, Yanuar Farida Yonatan, Nicky Liane Yumanrdi, Arif Yunita, Tyna Zannah, Mifta hul