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All Journal JUITA : Jurnal Informatika Binus Business Review QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama International Journal of Social Science and Business Journal on Education JABE (Journal of Applied Business and Economic) EKUITAS (Jurnal Ekonomi dan Keuangan) Iqtishoduna: Jurnal Ekonomi Islam Dinasti International Journal of Management Science Business Management Journal Program Studi Manajemen Jurnal Abdidas Jurnal Ilmiah Manajemen Ubhara Jurnal Kajian Ilmiah Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ Yayasan Cita Cendikiawan Al Khwarizmi JURNAL ILMIAH AKUNTANSI DAN MANAJEMEN Journal of Practical Computer Science (JPCS) Formosa Journal of Applied Sciences (FJAS) Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Jurnal Pengabdian Masyarakat Indonesia (JPMI) JURNAL ECONOMINA SWARNA International Journal of Community Service (IJCS) Journal of Artificial Intelligence and Digital Business Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Penelitian Ekonomi Manajemen dan Bisnis Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service Socius: Social Sciences Research Journal Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Indonesian Journal of Economics and Strategic Management Jurnal Manajemen Bisnis Era Digital SWARNA: Jurnal Pengabdian Kepada Masyarakat JURNAL AKADEMIK EKONOMI DAN MANAJEMEN International Journal of Business and Quality Research International Journal of Education, Vocational and Social Science Jurnal Manajemen Bisnis Digital Terkini Greenation International Journal of Tourism and Management Jurnal Pengabdian Masyarakat dan Penelitian Terapan Jurnal Greenation Pertanian dan Perkebunan CITAKARYA Jurnal Pengabdian Masyarakat CITACONOMIA : Economic and Business Studies Jurnal Pengabdian Masyarakat Indonesia
Untari, Dhian Tyas
Fakultas Ekonomi Dan Bisnis; Universitas Bhayangkara Jakarta Raya
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Pengaruh Supply Chain Management Terhadap Kinerja Usaha Dengan Competitive Advantage Sebagai Variabel Intervening pada Restoran Kuliner Tradisional Betawi di Kecamatan Setu, Bekasi – Jawa Barat Untari, Dhian Tyas
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 3 (2024): Madani, Vol. 2, No. 3 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11111842

Abstract

The aim of the research is to find out whether Supply Chain Management (SCM) influences the competitive advantage of Betawi Traditional Culinary Restaurants in Setu, Bekasi; to find out whether Supply Chain Management (SCM) influences business performance at Betawi Traditional Culinary Restaurants in Setu, Bekasi; to find out whether competitive advantage affects company performance at Betawi Traditional Culinary Restaurants in Setu, Bekasi; and to find out whether Supply Chain Management (SCM) influences business performance through the competitive advantage of Betawi Traditional Culinary Restaurants in Setu, Bekasi. The population in this study was Betawi Traditional Culinary Restaurants in Setu District, Bekasi. The sampling technique used in this research is a saturated sampling technique or also known as a census, which uses the entire population as a sample. What needs to be noted is that the number of traditional Betawi culinary restaurants is only 24. Data processing uses multivariate statistical methods.
Pengaruh Labelisasi Halal Terhadap Minat Beli Melalui Keputusan Pembelian Pada Konsumen Usaha Krublak (Kerupuk Seblak) (Studi Kasus di Perumahan Telaga murni) Al Firatunnisa Nur Hanifah; Dhian Tyas Untari; Heni Rohaeni
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 8 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i8.2248

Abstract

Pengaruh Labelisasi Halal dan Kualitas Produk terhadap Minat Beli melalui Keputusan Pembelian pada Konsumen Usaha Krublak (Kerupuk Seblak) (Studi kasus di Perumahan Telagamurni). Penelitian ini di latar belakangi oleh data pra survei yang menunjukan minat Masyarakat yang tinggi terhadap Minat beli produk Krublak. Untuk itu dilakukan penelitian dengan tujuan menganalisi pengaruh apa saja yang meningkatkan minat beli pada produk krublak, untuk menganalisi minat beli produk krublak, peneliti ini menggunakan Labelisasi Halal, Kualitas Produk, Minat Beli dan Keputusan Pembelian. Peneliti ini merupakan penelitian kuantitatif dengan menggunakan kuesioner yang di tunjukan kepada Masyarakat di Perumahan Telagamurni. Software yang digunakan dalam penelitian ini adalah SEM PLS. pada penelitian ini terdapat 17 indikator, maka jumlah responden 17 dikali 6 yaitu 102 responden. Hasil penelitian ini menunjukan bahwa variabel labelisasi halal berpanguruh positif terhadap minat beli, variabel labelisasi halal berpengaruh positif terhadap Keputusan pembelian, variable kualitas produk tidak berpengaruh terhadap minat beli, variable kualitas produk berpengaruh positif terhadap Keputusan pembelian, variable Keputusan pembelian berpengaruh positif terhadap minat beli, variabel labelisasi halal berpengaruh positif terhadap minat beli melalui Keputusan pembelian dan kualitas produk berpengaruh positif terhadap minat beli melalui Keputusan pembelian produk krublak Kata Kunci: Label halal, kualitas produk, minat beli dan keputusan pembelian
Pengaruh Fasilitas Toko, Harga dan Variasi Produk Terhadap Keputusan Pembelian Pada Warkop Medan Di Jakarta Cabang Galaxy Kota Bekasi Aulia Ambarwati; Dhian Tyas Untari; Andrian Andrian
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 8 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i8.2272

Abstract

This study aims to determine the influence of store facilities, prices and product variations on purchasing decisions at warkop medan in Jakarta, galaxy branch, Bekasi City. This study is a quantitative research that uses primary data through questionnaires that are distributed directly or using QR codes to each consumer of Warkop Medan in Jakarta, Galaxy Branch, Bekasi City. The number of questionnaires distributed was 105 Based on the results of the partial test, it was proved that the store facility was rejected which means there was no meaningful relationship between the Store Facility and the Purchase Decision, the Price variable showed that the Price had an effect on the Purchase Decision. In the variable Product Variation, which means that there is no meaningful relationship between Product Variation and Purchase Decisions. However, this study proves that Store Facilities, Prices and Product Variations have a positive effect which means that simultaneously there is an influence on purchase decisions.
Pengaruh Harga, Brand Image, Dan Brand Ambassador Terhadap Keputusan Pembelian Kahf : (Studi Pada Mahasiswa Prodi Manajemen Angkatan 2020 Universitas Bhayangkara Jakarta Raya) Muhammad Yusuf Fito Pratama Putra; Dhian Tyas Untari; Heni Rohaeni
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 7 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i7.2286

Abstract

The research carried out aims to determine partially and simultaneously the relationship between price, brand image and brand ambassador on purchasing decisions for the Kahf brand. This research is research with a quantitative approach. The sampling technique used is saturated sampling. The population in this study were all Kahf consumers in the Management study program Class of 2020, Bhayangkara Jakarta Raya University with a sample of 55 respondents. Data processing and hypothesis testing used SPSS 26 software. The research results showed that price partially had a positive and significant effect on purchasing decisions, brand image partially had a positive and significant effect on purchasing decisions, and brand ambassador partially had a positive and significant effect on purchasing decisions. Simultaneous test results show that price, brand image, brand ambassador simultaneously influence purchasing decisions.
Pengaruh Iklan, Citra Merek, Dan Persepsi Harga Terhadap Keputusan Pembelian Produk Lipstik Wardah (Survei Pada Mahasiswa Manajemen Angkatan 2020 Universitas Bhayangkara Jakarta Raya) Adinda Danty Pangestu; Dhian Tyas Untari; Andrian Andrian
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 8 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i8.2292

Abstract

This research aims to determine the influence of advertisement, brand image and price perception on purchase decisions of Wardah lipstick products. This research uses a quantitative research. The sample in this study was 89 respondents using a saturated sampling technique with the criteria of 2020 management students from Bhayangkara Jakarta Raya University and had purchase Wardah lipstick products. The results of this study partially show that advertisement has a significant effect on purchase decisions. Brand image does not have a significant effect on purchase decisions. Price perception has a significant effect on purchase decisions. Simultaneously, advertisement, brand image and price perception have a significant effect on purchase decisions for Wardah lipstick products. The results of the adjusted r square test with a value of 73.6% where the independent variables in this study, namely advertisement, brand image and price perception together are able to influence purchase decisions for Wardah lipstick products.
Analisis Pengaruh Celebrity Endorsement Dan Electronic Word Of Mouth (E-Wom) Terhadap Purchase Intention Melalui Brand Hate : (Studi Kasus Pada Starbucks Di Kota Bekasi) Khoerur Rizky; Dhian Tyas Untari; Heni Rohaeni
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 8 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i8.2301

Abstract

This study aims to analyze the effect of Celebrity endorsement and Electronic word of mouth (e-WOM) on Purchase intention, as well as investigating the role of Brand hate as an intervening variable. investigate the role of Brand hate as an intervening variable. This research conducted at Starbucks in Bekasi City using a quantitative approach. quantitative approach. The sample of this study consisted of 100 respondents, with primary data obtained through distributing questionnaires to consumers. data obtained through distributing questionnaires to Starbucks consumers in Bekasi through social media. Bekasi through social media. The data was analyzed using the SPSS version 29 application with classical assumption analysis, hypothesis testing, path analysis, and sobel test. The results showed that celebrity endorsement and e-WOM had no effect on brand hate. effect on brand hate, but both have a positive and significant effect on purchase intention. significant on purchase intention. Conversely, brand hate has a negative and significant effect on purchase intention. As an intervening variable intervening variable, brand hate cannot mediate the relationship between celebrity endorsement, e-WOM, and purchase intention.
PROJECT PERFORMANCE ANALYSIS USING BALANCED SCORECARD (CASE STUDY: MANAGE SERVICE PROJECT AT PT. X) Christian, Yonathan; Sugeng Suroso; Dhian Tyas Untari
Dinasti International Journal of Management Science Vol. 3 No. 4 (2022): Dinasti International Journal of Management Science (March - April 2022)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v3i4.1138

Abstract

The research aims to measure the performance of manage service project at PT.X which is run at one of the state-owned banks in Indonesia with a balanced scorecard approach. It was conducted by measuring the level of project performance against the four performance perspectives in the balanced scorecard, namely the customer perspective, financial perspective, internal business process perspective, and learning and development perspective. The research is a qualitative descriptive research. The primary data are the results of interviews and observations, and the results of a survey conducted by PT.X project management which are used to measure the performance of the customer perspective and the learning and development perspective and the internal business process perspective. While the measurement of financial performance using data from interviews and observations and data processing. Informants at the research were project workers from the project director level to the team leader. Research results show that the overall performance of PT.X's managed service projects is in good condition but still cannot reach the SLA achievement target and project billing of 100%. On the customer's perspective shows the performance of "Good". The measurement results from a financial perspective show a "Good" performance where the project's financial performance shows that it is quite economical and efficient but not yet effective. The results of measurement and analysis of performance from the perspective of internal business processes show “good” performance with a note that the number of technicians is needed and the provision of backup devices is needed. The results of the measurement and analysis of performance from a learning and development perspective show a "good" performance with a note the need for OSH training for field workers and leadership for team leaders. Finally, the research prove that the balanced scorecard can be used in analyzing project performance and is able to provide strategic proposals with 4 perspectives.
PENGARUH DISKON, DESAIN PRODUK DAN HEDONIC SHOPPING MOTIVATION TERHADAP PEMBELIAN IMPULSIF DI MARKETPLACE SHOPEE Sarah Fadilah; Dhian Tyas Untari; Andrian
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 3 (2024): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i3.284

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Diskon, Desain Produk dan Hedonic Shopping Motivation terhadap Pembelian Impulsif di Marketplace Shopee (Survey pada mahasiswa manajemen angkatan 2020 Universitas Bhayangkara Jakarta Raya). Penelitian ini menggunakan metode penelitian kuantitatif dengan teknik pengumpulan data yang digunakan adalah penyebaran kuesioner. Populasi dalam penelitian ini adalah mahasiswa manajemen angkatan 2020 Universitas Bhayangkara Jakarta Raya yang menggunakan marketplace Shopee. Pengambilan sampel menggunakan teknik sampel jenuh dengan kriteria. Jumlah responden adalah 107. Pengujian dan analisis data dalam penelitian ini dilakukan menggunakan software SPSS versi 26. Hasil penelitian ini menemukan bahwa (1) Diskon berpengaruh dan signifikan terhadap Pembelian Impulsif; (2) Hedonic Shopping Motivation berpengaruh dan signifikan terhadap Pembelian Impulsif; (3) Desain Produk tidak berpengaruh dan tidak signifikan terhadap Pembelian Impulsif; (4) Diskon, Desain Produk dan Hedonic Shopping Motivation secara bersama-sama berpengaruh dan signifikan terhadap Pembelian Impulsif.
Pengaruh Persepsi Harga, Brand Image, dan Live Shopping Terhadap Keputusan Pembelian Produk Skintific di Tiktok (Survei Mahasiswa Prodi Manajemen Universitas Bhayangkara Jakarta Raya) Anisya Nur Fadila; Dhian Tyas Untari; Andrian
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 3 (2024): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i3.328

Abstract

Tujuan dari penelitian ini ialah untuk mengetahui Pengaruh Persepsi Harga, Brand Image dan Live Shopping Terhadap Keputusan Pembelian Produk Skintific Pada Pengguna Tiktok Shop (Survei Mahasiswa Universitas Bhayangkara Jakarta Raya). Penelitian ini merupakan penelitian kuantitatif yang menggunakan data primer kuesioner Google Form. teknik sampling yang digunakan nonprobability sampling dengan sampling jenuh (sensus). Jumlah sampel 109 responden pengguna produk skintific. Data diolah menggunakan aplikasi SPSS 26. Hasil dari penelitian, berdasarkan uji t (parsial) pada variabel persepsi harga diketahui tidak terdapat pengaruh positif dan signifikan terhadap keputusan pembelian. Pada variabel brand image berpengaruh positif dan signifikan terhadap keputusan pembelian Pada variabel live shopping berpengaruh pengaruh positif dan signifikan terhadap keputusan pembelian. Pada variabel Persepsi Harga , Brand Image dan Live Shopping berpengaruh positif dan signifikan secara simultan terhadap Keputusan Pembeli
The Influence Of Education And Entrepreneurship Skills On Business Sustainability; Self-Efficacy as an Intervening Variable In Tourism Service Business Untari, Dhian Tyas
QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Vol 14 No 2 (2022): Qalamuna - Jurnal Pendidikan, Sosial, dan Agama
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Program Pascasarjana IAI Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/qalamuna.v14i2.3699

Abstract

Huge business opportunities are created from tourism development in Bekasi. Bekasi is one of the buffer zones for the Capital City, which has a large population and a very high commuter population, creating a business opportunity for the tourism service sector. Thus, it is important to analyze further how entrepreneurship education and entrepreneurial skills influence business Sustainability with self-efficacy as an intervening variable for tourism service entrepreneurs in Bekasi. This type of research uses a quantitative approach by surveying respondents who are tourism service entrepreneurs in Bekasi City, West Java, who are members of social media groups. Respondents involved in the study were 41 people. The data analysis technique in this study is quantitative data analysis, namely testing and analyzing data by calculating numbers and then drawing conclusions from the test by testing. a) Classical Assumptions, namely normality test, linearity test, multicollinearity test, heteroscedasticity test b) Path analysis c) Significance test. The results of the study show that Entrepreneurship Education and Entrepreneurial Skills are very important in increasing Self-efficacy, which will impact Business sustainability.
Co-Authors Ade Siantry Adi Fahrudin Adi Fahrudin Adinda Danty Pangestu Afifah, Yasfika Ely Nur Agus, Andi Adri Ahmad Syarif Ahmad Syarif Ahmad Syarif AJI, IBRAHIM Al Firatunnisa Nur Hanifah Alaidin Rapani Allisya Andrea Anjani Alyysia Alyysia Amelia Putri Ami Lestari Andi Nuraliyah Andrian Andrian Andrian Andrian Andrian ANISAH Anisya Nur Fadila Anjani, Allisya Andrea Ardini, Nyayu Maya Arif Yumanrdi Aulia Ambarwati Basuki Antariksa Basuki Antariksa, Basuki Budi Satria Budi Satria Budi Satria Budi Satria Budi Satria Budi Satria Bukhari, Eri Cantika, Marisa Chandra, Steve Febrian Chris Kuntadi Christian, Yonathan David Nurmanto David Nurmanto David Nurmanto Desyana Berliana Desyana Berliana Dewi Sri Wulandari Dhona Shahreza Dhoni Martein Didik Setiyadi Dudung Darusman Erik Saut H Hutahaean, Erik Saut H Erwan Mulyanto Euis Komalasari Fadilah Fadilah Fadilah Fakhrudin - Fata Nidaul Khasanah Fauziyah, Jihan Feby Lenny Ardiati Felixia Budiarti Ramadhani Ferdiansyah, Dony Fikri , Adi Wibowo Noor Fina Zahra Firdaus Hindra Hadi Saputro Firman Maulana Firman Maulana, Firman Friska Natalia Hadita Hamdi, Ferdiyan Handayani, Milda Hanifah Adilla Putri Hapzi Ali Hapzi, Hapzi Hardjito S. Darmojo Harnios Arief Harry Sudhana Heni Rohaeni Heni Rohaeni Hermalena Devi Hidarsah, Ida Humulhaer, Siti Ilman, La Iskandar Zulkarnaen Iskandar Zulkarnaen Istianingsih Istianingsih Iswiyati Kunti Iswiyati Kunti Joko Prihatno Joyosemito, Ibnu Susanto Juanda Juanda Juventiana Wahani Virgiyanti Kamal, Wafiq Fadlul Khoerur Rizky Khofifah, Siti Nur Kholipah, Putri Disty Komariah, Neng Siti Lusyana Widiyanti M. Umar Kelibia Mahfudlon Maria Wikantari Marisa Cantika Maulana, Wachid Mifta hul Zannah Mirella, Niffa Nadya Rizki Muchrodji Muchrodji Muhamad Azka Rivan Anshari Muhamad Ikbal Muhamad Syahiddin Muhammad Ali Mustofa Muhammad Firman Maulana Muhammad Yusuf Fito Pratama Putra Muis, Afifah Faiza Kamilah Mulyanto, Erwan Mustofa, Muhammad Ali Narpati, Bintang Natalia, Friska Navanti, Dovina Neng Siti Komariah Nicky Liane Yonatan Novalia Novalia Novita Wahyu Setyawati Nugra Aditiantara Nurhadi, Ahmad Nurmanto, David Nursal, M. Fadhli Nyayu Maya Ardini Nyayu Maya Ardini P Paryono Pandri Zulfikar Perdhana, Timorora Sandha Perdini, Tiara Anggita Peter Narotama Sunardi Pitoyo, Bayu Seno Prasojo Prasojo Prasojo Prasojo, Prasojo Putri Disty Kholipah Putri, Cory Kartika Ramadhani, Bianca Salikha Rani Pertiwi Rianto, M Richo Rianto, Muhammad Richo Rini Untari Rohana Ningsih Rosidin Rosidin Rosidin Rudy Rudy Saputra, Farhan Sarah Fadilah Sari, Rycha Kuwara Setiyawan, Agus Eko Siti Halimah Soehardi Soehardi Soehardi Soehardi Sri Mega Susanty Viadolorosa Ninu Sudhana, Hari Sudhana, Harry Sugeng Murdowo Sugeng Suroso SUGENG SUROSO, SUGENG Sukreni, Tulus Susi , Agustine Syahnan S Phalipi Thamrin, Djuni Tiara Anggita Perdini Tiara Yuliana Wanti Tiara Yuliana Wanti Timorora Sandha Perdhana Timorora Sandha Perdhana Timorora Sandha Perdhana Tito Wahyono Tri Widyastuti Tulus Sukreni Tulus Sukreni Tulus Sukreni Tulus Sukreni Vera Vera Wafi Arifin Wastam Wahyu Hidayat Widi Winarso Widi Winarso, Widi Widiyanti, Lusyana Wijayaningsih, Rini Wijayanti, Murti Wiky Rikamza Windasari, Shindy Yanuar Farida Wismayanti Yanuar Farida Wismayanti, Yanuar Farida Yunita, Tyna Zainal, Toyib Zulfikar , Pandri