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All Journal JUITA : Jurnal Informatika Binus Business Review QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama JPM (Jurnal Pemberdayaan Masyarakat) International Journal of Social Science and Business JABE (Journal of Applied Business and Economic) EKUITAS (Jurnal Ekonomi dan Keuangan) Iqtishoduna: Jurnal Ekonomi Islam Dinasti International Journal of Management Science Business Management Journal Program Studi Manajemen Jurnal Abdidas Jurnal Ilmiah Manajemen Ubhara Jurnal Kajian Ilmiah Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ Yayasan Cita Cendikiawan Al Khwarizmi JURNAL ILMIAH AKUNTANSI DAN MANAJEMEN Journal of Practical Computer Science (JPCS) Formosa Journal of Applied Sciences (FJAS) Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Jurnal Pengabdian Masyarakat Indonesia (JPMI) SWARNA International Journal of Community Service (IJCS) Journal of Artificial Intelligence and Digital Business Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Penelitian Ekonomi Manajemen dan Bisnis Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service Socius: Social Sciences Research Journal Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Indonesian Journal of Economics and Strategic Management JURNAL AKADEMIK EKONOMI DAN MANAJEMEN International Journal of Education, Vocational and Social Science Greenation International Journal of Tourism and Management Jurnal Abdi Rakyat
Untari, Dhian Tyas
Fakultas Ekonomi Dan Bisnis; Universitas Bhayangkara Jakarta Raya
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Pengaruh Iklan, Citra Merek, Dan Persepsi Harga Terhadap Keputusan Pembelian Produk Lipstik Wardah (Survei Pada Mahasiswa Manajemen Angkatan 2020 Universitas Bhayangkara Jakarta Raya) Adinda Danty Pangestu; Dhian Tyas Untari; Andrian Andrian
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 8 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i8.2292

Abstract

This research aims to determine the influence of advertisement, brand image and price perception on purchase decisions of Wardah lipstick products. This research uses a quantitative research. The sample in this study was 89 respondents using a saturated sampling technique with the criteria of 2020 management students from Bhayangkara Jakarta Raya University and had purchase Wardah lipstick products. The results of this study partially show that advertisement has a significant effect on purchase decisions. Brand image does not have a significant effect on purchase decisions. Price perception has a significant effect on purchase decisions. Simultaneously, advertisement, brand image and price perception have a significant effect on purchase decisions for Wardah lipstick products. The results of the adjusted r square test with a value of 73.6% where the independent variables in this study, namely advertisement, brand image and price perception together are able to influence purchase decisions for Wardah lipstick products.
Analisis Pengaruh Celebrity Endorsement Dan Electronic Word Of Mouth (E-Wom) Terhadap Purchase Intention Melalui Brand Hate : (Studi Kasus Pada Starbucks Di Kota Bekasi) Khoerur Rizky; Dhian Tyas Untari; Heni Rohaeni
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 8 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i8.2301

Abstract

This study aims to analyze the effect of Celebrity endorsement and Electronic word of mouth (e-WOM) on Purchase intention, as well as investigating the role of Brand hate as an intervening variable. investigate the role of Brand hate as an intervening variable. This research conducted at Starbucks in Bekasi City using a quantitative approach. quantitative approach. The sample of this study consisted of 100 respondents, with primary data obtained through distributing questionnaires to consumers. data obtained through distributing questionnaires to Starbucks consumers in Bekasi through social media. Bekasi through social media. The data was analyzed using the SPSS version 29 application with classical assumption analysis, hypothesis testing, path analysis, and sobel test. The results showed that celebrity endorsement and e-WOM had no effect on brand hate. effect on brand hate, but both have a positive and significant effect on purchase intention. significant on purchase intention. Conversely, brand hate has a negative and significant effect on purchase intention. As an intervening variable intervening variable, brand hate cannot mediate the relationship between celebrity endorsement, e-WOM, and purchase intention.
PROJECT PERFORMANCE ANALYSIS USING BALANCED SCORECARD (CASE STUDY: MANAGE SERVICE PROJECT AT PT. X) Christian, Yonathan; Sugeng Suroso; Dhian Tyas Untari
Dinasti International Journal of Management Science Vol. 3 No. 4 (2022): Dinasti International Journal of Management Science (March - April 2022)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v3i4.1138

Abstract

The research aims to measure the performance of manage service project at PT.X which is run at one of the state-owned banks in Indonesia with a balanced scorecard approach. It was conducted by measuring the level of project performance against the four performance perspectives in the balanced scorecard, namely the customer perspective, financial perspective, internal business process perspective, and learning and development perspective. The research is a qualitative descriptive research. The primary data are the results of interviews and observations, and the results of a survey conducted by PT.X project management which are used to measure the performance of the customer perspective and the learning and development perspective and the internal business process perspective. While the measurement of financial performance using data from interviews and observations and data processing. Informants at the research were project workers from the project director level to the team leader. Research results show that the overall performance of PT.X's managed service projects is in good condition but still cannot reach the SLA achievement target and project billing of 100%. On the customer's perspective shows the performance of "Good". The measurement results from a financial perspective show a "Good" performance where the project's financial performance shows that it is quite economical and efficient but not yet effective. The results of measurement and analysis of performance from the perspective of internal business processes show “good” performance with a note that the number of technicians is needed and the provision of backup devices is needed. The results of the measurement and analysis of performance from a learning and development perspective show a "good" performance with a note the need for OSH training for field workers and leadership for team leaders. Finally, the research prove that the balanced scorecard can be used in analyzing project performance and is able to provide strategic proposals with 4 perspectives.
PENGARUH DISKON, DESAIN PRODUK DAN HEDONIC SHOPPING MOTIVATION TERHADAP PEMBELIAN IMPULSIF DI MARKETPLACE SHOPEE Sarah Fadilah; Dhian Tyas Untari; Andrian
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 3 (2024): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i3.284

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Diskon, Desain Produk dan Hedonic Shopping Motivation terhadap Pembelian Impulsif di Marketplace Shopee (Survey pada mahasiswa manajemen angkatan 2020 Universitas Bhayangkara Jakarta Raya). Penelitian ini menggunakan metode penelitian kuantitatif dengan teknik pengumpulan data yang digunakan adalah penyebaran kuesioner. Populasi dalam penelitian ini adalah mahasiswa manajemen angkatan 2020 Universitas Bhayangkara Jakarta Raya yang menggunakan marketplace Shopee. Pengambilan sampel menggunakan teknik sampel jenuh dengan kriteria. Jumlah responden adalah 107. Pengujian dan analisis data dalam penelitian ini dilakukan menggunakan software SPSS versi 26. Hasil penelitian ini menemukan bahwa (1) Diskon berpengaruh dan signifikan terhadap Pembelian Impulsif; (2) Hedonic Shopping Motivation berpengaruh dan signifikan terhadap Pembelian Impulsif; (3) Desain Produk tidak berpengaruh dan tidak signifikan terhadap Pembelian Impulsif; (4) Diskon, Desain Produk dan Hedonic Shopping Motivation secara bersama-sama berpengaruh dan signifikan terhadap Pembelian Impulsif.
Pengaruh Persepsi Harga, Brand Image, dan Live Shopping Terhadap Keputusan Pembelian Produk Skintific di Tiktok (Survei Mahasiswa Prodi Manajemen Universitas Bhayangkara Jakarta Raya) Anisya Nur Fadila; Dhian Tyas Untari; Andrian
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 3 (2024): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i3.328

Abstract

Tujuan dari penelitian ini ialah untuk mengetahui Pengaruh Persepsi Harga, Brand Image dan Live Shopping Terhadap Keputusan Pembelian Produk Skintific Pada Pengguna Tiktok Shop (Survei Mahasiswa Universitas Bhayangkara Jakarta Raya). Penelitian ini merupakan penelitian kuantitatif yang menggunakan data primer kuesioner Google Form. teknik sampling yang digunakan nonprobability sampling dengan sampling jenuh (sensus). Jumlah sampel 109 responden pengguna produk skintific. Data diolah menggunakan aplikasi SPSS 26. Hasil dari penelitian, berdasarkan uji t (parsial) pada variabel persepsi harga diketahui tidak terdapat pengaruh positif dan signifikan terhadap keputusan pembelian. Pada variabel brand image berpengaruh positif dan signifikan terhadap keputusan pembelian Pada variabel live shopping berpengaruh pengaruh positif dan signifikan terhadap keputusan pembelian. Pada variabel Persepsi Harga , Brand Image dan Live Shopping berpengaruh positif dan signifikan secara simultan terhadap Keputusan Pembeli
The Influence Of Education And Entrepreneurship Skills On Business Sustainability; Self-Efficacy as an Intervening Variable In Tourism Service Business Untari, Dhian Tyas
QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Vol 14 No 2 (2022): Qalamuna - Jurnal Pendidikan, Sosial, dan Agama
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Program Pascasarjana IAI Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/qalamuna.v14i2.3699

Abstract

Huge business opportunities are created from tourism development in Bekasi. Bekasi is one of the buffer zones for the Capital City, which has a large population and a very high commuter population, creating a business opportunity for the tourism service sector. Thus, it is important to analyze further how entrepreneurship education and entrepreneurial skills influence business Sustainability with self-efficacy as an intervening variable for tourism service entrepreneurs in Bekasi. This type of research uses a quantitative approach by surveying respondents who are tourism service entrepreneurs in Bekasi City, West Java, who are members of social media groups. Respondents involved in the study were 41 people. The data analysis technique in this study is quantitative data analysis, namely testing and analyzing data by calculating numbers and then drawing conclusions from the test by testing. a) Classical Assumptions, namely normality test, linearity test, multicollinearity test, heteroscedasticity test b) Path analysis c) Significance test. The results of the study show that Entrepreneurship Education and Entrepreneurial Skills are very important in increasing Self-efficacy, which will impact Business sustainability.
Gerakan Literasi Masyarakat melalui Implementasi Pojok Baca pada Tempat Pembelajaran Al-Qur’an di Kalangan Anak Usia Dini Khasanah, Fata Nidaul; Untari, Dhian Tyas; Zahra, Fina; Ramadhani, Bianca Salikha; Khofifah, Siti Nur; Ghozali , Daffa Khuzaimy
Jurnal Pemberdayaan Masyarakat Vol 9 No 2 (2024): November
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v9i2.10684

Abstract

Gerakan Literasi Membaca (GLM) is an activity carried out to strengthen the sensitivity of lifelong learning by utilizing all the abilities possessed by the community. The reading corner is the use of a corner of space that is used as a means to bring books closer so that people are more interested in reading. The creation of a reading corner has a wide range of benefits, namely it is expected to be able to stimulate or stimulate the community to love reading. The activity partner is the Al-Quran Learning Place (TPA) in South Tambun. The problem that exists at the partner location is the lack of special infrastructure facilities that can be used as a forum to foster a reading literacy culture, the lack of reading book materials as a basic literacy media in this is the trigger for a low reading literacy culture. The solution offered uses the room as a corner of the reading room by providing infrastructure facilities to support literacy activities and conducting training activities as an effort to share information related to the use of information technology in supporting learning activities at the landfill. As a result of the overall activities, partners felt the benefits of the proposed program and from the results of the percentage evaluation questionnaire that was achieved 100%.
Menumbuhkan Minat Literasi melalui Mendongeng pada Kalangan Anak Usia Dini di TPA Tambun, Bekasi Khasanah, Fata Nidaul; Untari, Dhian Tyas; Zahra, Fina; Khofifah, Siti Nur; Ramadhani, Bianca Salikha
Dedikasi Sains dan Teknologi (DST) Vol. 4 No. 2 (2024): Artikel Riset Nopember 2024
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/dst.v4i2.4935

Abstract

Urgensi utama dari kegiatan ini yakni rendahnya literasi merupakan suatu masalah yang kompleks dan membutuhkan upaya pergerakan sebagai bentuk perhatian terhadap Indonesia. Oleh karenanya Indonesia perlu melakukan implementasi program Sustainable Development Goals (SDGs) dengan tujuan meningkatkan dan memajukan kesejahteraan manusia. Taman Pendidikan Al-Quran (TPA) dijadikan sebagai mitra dalam pelaksanaan pengabdian kepada masyarakat. Pemilihan mitra dikarenakan terdapat beberapa permasalahan yang dihadapi mitra kondisi saat ini, diantaranya a) Minimnya bahan buku bacaan sebagai media literasi; b) Tidak adanya program yang dapat dijadikan sebagai media untuk menumbuhkan budaya literasi untuk mewujudkan pendidikan berkualitas yang berkelanjutan. Solusi yang ditawarkan yakni berupa pengadaan buku bacaan yang disesuaikan dengan kebutuhan mitra, solusi kedua yakni dengan membuat program kegiatan yang nantinya dapat menumbuhkan budaya literasi di lingkungan mitra melalui mendongeng. Hasil dari kegiatan secara keseluruhan mitra merasakan kebermanfaatan dari program yang diusulkan dan dari hasil angket evaluasi prosentase yang dicapai 100%.
Implementation of Reading Spaces through Community Literacy Movement Activities in the Quran Learning Center of Tambun Selatan Village Khasanah, Fata Nidaul; Untari, Dhian Tyas; Zahra, Fina; Ramadhani, Bianca Salikha; Khofifah, Siti Nur
IJCS: International Journal of Community Service Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v3i2.1104

Abstract

The Community Literacy Movement is an initiative aimed at strengthening lifelong learning awareness by utilizing the collective abilities of the community. A reading corner is an example of using a small space to make books more accessible and encourage interest in reading. Establishing a reading corner offers wide-ranging benefits, as it is expected to stimulate the community's interest in reading. The partner for this initiative is the Quran Learning Center (TPA) in Tambun Selatan. The challenges faced by the partner include the lack of dedicated infrastructure to promote a reading culture and a shortage of reading materials as basic literacy resources. These factors contribute to the low literacy culture in the area. The proposed solution involves transforming a room into a reading corner by providing the necessary infrastructure to support literacy activities. Additionally, training sessions will be conducted as part of a knowledge-sharing effort to provide information on the use of information technology to enhance learning activities at the TPA. Overall, the partner has found the proposed program beneficial, with the evaluation survey results showing a 100% satisfaction rate.
Culinary Product Quality on Purchasing Decisions and Consumer Satisfaction as Interverning Variables: The case of Gabus Pucung as a Halal culinary icon for the Betawi Ora community in Bekasi, Indonesia Untari, Dhian Tyas
IQTISHODUNA: Jurnal Ekonomi Islam Vol. 13 No. 2 (2024): October
Publisher : LPPM, Universitas Islam Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/iqtishoduna.v13i2.2512

Abstract

Bekasi is one of Jakarta's buffer zones where strong socio-cultural interactions occur. Culinary in a society is a reflection of the relationship between humans and humans individually, humans and society communally and human relations with their environment. One of the culinary delights that is very famous and in high demand is Gabus Pucung. With the high competition and business challenges of the Gabus Pucung culinary provider, this study aims to: 1) analyze whether there is an effect of product quality on consumer satisfaction, 2) whether there is an effect of consumer satisfaction on purchasing decisions and 3) whether there is an indirect effect of product quality through consumer satisfaction on purchasing decisions. Sampling uses a systematic sampling technique which is included in the category of non-probability sampling. Samples were taken of ± 30 people per district (12 districts), so that a total sample of 360 people was obtained as respondents in this study. The results of the study stated that the relatively high demand for Gabus Pucung culinary demanded marketers and culinary providers of Gabus Pucung to be able to continue to maintain product quality to increase consumer satisfaction, where this satisfaction has implications for returning decisions.
Co-Authors Ade Siantry Adi Fahrudin Adinda Danty Pangestu Ahmad Syarif Al Firatunnisa Nur Hanifah Allisya Andrea Anjani Alyysia Alyysia Amelia Putri Ami Lestari Andi Nuraliyah Andrian Andrian Andrian Andrian Andrian ANISAH Anisya Nur Fadila Anjani, Allisya Andrea Arif Yumanrdi Aulia Ambarwati Basuki Antariksa Basuki Antariksa, Basuki Berliana, Desyana Bianca Salikha Ramadhani Budi Satria Budi Satria Budi Satria Budi Satria Budi Satria Budi Satria Bukhari, Eri Cantika, Marisa Chandra, Steve Febrian Christian, Yonathan David Nurmanto David Nurmanto David Nurmanto Desyana Berliana Desyana Berliana Dewi Sri Wulandari Dhona Shahreza Dhoni Martein Didik Setiyadi Dudung Darusman Erik Saut H Hutahaean, Erik Saut H Euis Komalasari Fadilah Fadilah Fadilah Fakhrudin Fakhrudin Fata Nidaul Khasanah Fauziyah, Jihan Feby Lenny Ardiati Felixia Budiarti Ramadhani Fikri , Adi Wibowo Noor Fina Zahra Firman Maulana Friska Natalia Ghozali , Daffa Khuzaimy Hadita Hamdi, Ferdiyan Handayani, Milda Hapzi Ali Hapzi, Hapzi Hardjito S. Darmojo Harnios Arief Heni Rohaeni Heni Rohaeni Hermalena Devi Hidarsah, Ida Idaul Hasanah Ikbal , Muhamad Iskandar Zulkarnaen Iskandar Zulkarnaen Istianingsih Istianingsih, Istianingsih Iswiyati Kunti Iswiyati Kunti Joko Prihatno Joyosemito, Ibnu Susanto Juanda Juanda Juventiana Wahani Virgiyanti Kamal, Wafiq Fadlul Khoerur Rizky Khofifah, Siti Nur Kholipah, Putri Disty Komariah, Neng Siti Kuntadi, Chris Kunti, Iswiyati Lusyana Widiyanti Maria Wikantari Marisa Cantika Martein , Dhoni Mifta hul Zannah Mirella, Niffa Nadya Rizki Muchrodji Muchrodji Muhamad Azka Rivan Anshari Muhamad Ikbal Muhamad Syahiddin Muhammad Ali Mustofa Muhammad Yusuf Fito Pratama Putra Muis, Afifah Faiza Kamilah Mulyanto, Erwan Narpati, Bintang Natalia, Friska Neng Siti Komariah Ninu, Sri Mega Susanty Viadolorosa Novalia Novalia Novita Wahyu Setyawati Nurmanto, David Nursal, M. Fadhli Nyayu Maya Ardini P Paryono Perdhana, Timorora Sandha Perdini, Tiara Anggita Peter Narotama Sunardi Phalipi, Syahnan S Pitoyo, Bayu Seno Prasojo Prasojo Prasojo Prasojo, Prasojo Putri Disty Kholipah Putri, Amelia Ramadhani, Bianca Salikha Rani Pertiwi Rapani, Alaidin Rianto, M Richo Rianto, Muhammad Richo Rikamza, Wiky Rini Untari Rohana Ningsih Rosidin Rosidin Rosidin Rudy Rudy Saputra, Farhan Saputro, Firdaus Hindra Hadi Sarah Fadilah Sari, Rycha Kuwara Siti Halimah Siti Nur Khofifah Soehardi Soehardi Soehardi Soehardi Sri Mega Susanty Viadolorosa Ninu Sugeng Murdowo Sugeng Suroso Sugeng Suroso SUGENG SUROSO, SUGENG Sukreni, Tulus Thamrin, Djuni Tiara Yuliana Wanti Tiara Yuliana Wanti Timorora Sandha Perdhana Timorora Sandha Perdhana Tito Wahyono Tri Widyastuti Tulus Sukreni Tulus Sukreni Tulus Sukreni Vera Vera Wafi Arifin Wahyono, Tito Wanti, Tiara Yuliana Wastam Wahyu Hidayat Widi Winarso, Widi Widiyanti, Lusyana Wijayaningsih, Rini Wijayanti, Murti Wiky Rikamza Windasari, Shindy Yanuar Farida Wismayanti Yanuar Farida Wismayanti, Yanuar Farida Yonatan, Nicky Liane Yumanrdi, Arif Yunita, Tyna Zannah, Mifta hul