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All Journal JUITA : Jurnal Informatika Binus Business Review QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama International Journal of Social Science and Business Journal on Education JABE (Journal of Applied Business and Economic) EKUITAS (Jurnal Ekonomi dan Keuangan) Iqtishoduna: Jurnal Ekonomi Islam Dinasti International Journal of Management Science Business Management Journal Program Studi Manajemen Jurnal Abdidas Jurnal Ilmiah Manajemen Ubhara Jurnal Kajian Ilmiah Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ Yayasan Cita Cendikiawan Al Khwarizmi JURNAL ILMIAH AKUNTANSI DAN MANAJEMEN Journal of Practical Computer Science (JPCS) Formosa Journal of Applied Sciences (FJAS) Ekombis Sains: Jurnal Ekonomi, Keuangan dan Bisnis Jurnal Pengabdian Masyarakat Indonesia (JPMI) JURNAL ECONOMINA SWARNA International Journal of Community Service (IJCS) Journal of Artificial Intelligence and Digital Business Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Penelitian Ekonomi Manajemen dan Bisnis Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service Socius: Social Sciences Research Journal Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Indonesian Journal of Economics and Strategic Management Jurnal Manajemen Bisnis Era Digital SWARNA: Jurnal Pengabdian Kepada Masyarakat JURNAL AKADEMIK EKONOMI DAN MANAJEMEN International Journal of Business and Quality Research International Journal of Education, Vocational and Social Science Jurnal Manajemen Bisnis Digital Terkini Greenation International Journal of Tourism and Management Jurnal Pengabdian Masyarakat dan Penelitian Terapan Jurnal Greenation Pertanian dan Perkebunan CITAKARYA Jurnal Pengabdian Masyarakat CITACONOMIA : Economic and Business Studies Jurnal Pengabdian Masyarakat Indonesia
Untari, Dhian Tyas
Fakultas Ekonomi Dan Bisnis; Universitas Bhayangkara Jakarta Raya
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DETERMINASI KEPUTUSAN PEMBELIAN MELALUI MINAT BELI ANALISIS: KUALITAS PRODUK DAN PROMOSI PADA MARKETPLACE SHOPEE Lusyana Widiyanti; Hapzi Ali; Dhian Tyas Untari
JURNAL ECONOMINA Vol. 2 No. 11 (2023): JURNAL ECONOMINA, November 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v2i11.972

Abstract

Tujuan dari penelitian ini ialah untuk mengetahui Marketplace Shopee yang menjadi Kualitas Produk sebagai strategi promosi dalam meningkatkan suatu keputusan pembelian produk Shopee melalui minat beli. Penelitian ini menggunakan metode kuantitatif dengan mengambil sampel yang digunakan yaitu dengan teknik sampel purposive sampling. Jumlah sampel penelitian ini adalah 300. Dalam penelitian ini yaitu konsumen yang pernah melakukan pembelian di Shopee. Pengujian hipotesis penelitian ini dilakukan dengan menggunakan Uji Outer Model dan Inner Model dalam SEM PLS dengan bantuan alat program SmartPLS versi 4.0. Hasil dari penelitian yang telah dilakukan terdapat variabel yang saling berpengaruh seperti pada penjelasan singkat berikut ini: 1) Variabel Kualitas Produk berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai T-statistics 6.154. 2) Variabel Promosi berpengaruh positif dan signifikan terhadap Keputusan Pembelian dengan nilai T-statistic 2.361. 3) Variabel Kualitas Produk berpengaruh positif dan signifikan terhadap Minat Beli dengan nilai T-statistics 11.467.  4) Variabel Promosi berpengaruh positif dan signifikan terhadap Minat Beli dengan nilai T-statistics 11.812. 5) Variabel Minat Beli berpengaruh positif dan signifikan terhadap Keputusan Pembelian dengan nilai T-statistics 2.410. 6) Pengaruh tidak langsung antara variabel Kualitas produk terhadap Keputusan Pembelian melalui Minat Beli terbukti signifikan dengan nilai T-statistics 2.317. 7) Pengaruh tidak langsung antara variabel Promosi terhadap Keputusan Pembelian melalui Minat Beli terbukti signifikan dengan nilai T-statistics 2.360.
PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN MIE SEDAAP DENGAN LOYALITAS KONSUMEN SEBAGAI INTERVENING (Studi Pada Universitas Bhayangkara Jakarta Raya) Putri Disty Kholipah; Hapzi Ali; Dhian Tyas Untari
JURNAL ECONOMINA Vol. 2 No. 11 (2023): JURNAL ECONOMINA, November 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v2i11.979

Abstract

Penelitian ini bertujuan untuk menyelidiki dampak kualitas produk dan citra merek terhadap keputusan pembelian melalui loyalitas konsumen. Metode penelitian yang digunakan adalah kuantitatif dengan teknik asosiatif kausal, melibatkan 200 responden yang merupakan konsumen Mie Sedaap di lingkungan Universitas Bhayangkara Jakarta Raya. Data dianalisis menggunakan program SPSS versi 25 dan SmartPLS versi 4.0. Sebelum analisis data dilakukan, peneliti melakukan pilot study dengan melibatkan 30 responden untuk mengevaluasi validitas penelitian ini menggunakan bantuan program SPSS versi 25. Hasil penelitian menunjukkan adanya variabel yang saling berpengaruh atau tidak berpengaruh, seperti yang dijelaskan berikut ini: 1) Tidak ada pengaruh signifikan antara kualitas produk dan keputusan pembelian ; 2) Kualitas produk memiliki pengaruh yang sangat kuat terhadap loyalitas konsumen ; 3) Citra merek memiliki pengaruh yang sangat kuat terhadap keputusan pembelian ; 4) Citra merek juga berpengaruh kuat terhadap loyalitas konsumen ; 5) Pengaruh loyalitas konsumen terhadap keputusan pembelian lemah ; 6) Mediasi variabel Loyalitas Konsumen antara Citra Merek dan Keputusan Pembelian signifikan ; 7) Mediasi variabel Loyalitas Konsumen antara Kualitas Produk dan Keputusan Pembelian signifikan.
PELATIHAN PENGOLAHAN LIMBAH CAIR TAHU BAGI PENGELOLA INDUSTRI TAHU DI MANGUNJAYA Tulus Sukreni; Andi Nuraliyah; Djuni Thamrin; Fata Nidaul Khasanah; Dhian Tyas Untari; Rani Pertiwi; Rohana Ningsih
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 7 (2023): SWARNA: Jurnal Pengabdian Kepada Masyarakat, Juli 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v2i7.754

Abstract

Industri tahu dapat meningkatkan perekonomian masyarakat, tetapi juga dapat memberi dampak negatif karena limbah yang dihasilkan dapat mencemari lingkungan. Penyebab diantaranya industri tahu yang ada di Indonesia sebagian besar masih dilakukan dalam skala kecil dan masih minimnya teknologi, sehingga pengelolaan sumber daya air yang sangat rendah sehingga berpotensi mengakibatkan tingkat produksi limbah yang tinggi. Melihat beberapa potensi yang mungkin dapat dilakukan dalam meminimalisir dampak negatif dari limbah yang dihasilkan pada industri tahu, maka dalam kegiatan pengabdian masyarakat ini tim pelaksana berupaya untuk memberikan solusi terkait penanganan limbah tahu yang dihasilkan pada salah satu industri tahu di daerah Mangunjaya agar menghasilkan sesuatu yang dapat memberikan dampak positif bagi warga sekitar, yakni mengolah limbah cair menjadi sebuah kerajinan berbentuk dompet. Dari hasil pengolahan limbah ini dapat dikembangkan lagi menjadi peluang usaha baru bagi warga. Terdapat tahapan dalam pelaksanaan yakni observasi, pelatihan dan pendampingan dalam pelaksanaan kegiatan. Hasil dari kegiatan ini warga memperoleh peningkatan pengetahuan bahwa limbah cair yang dihasilkan dalam produksi tahu bisa menjadi suatu hal yang memberikan nilai positif, salah satunya berupa dompet yang dihasilkan dari kegiatan pelatihan ini.
Uji Beda Minat Siswa SMP Terhadap Budaya Kuliner Tradisional Betawi di Bekasi Dhian Tyas Untari
Journal on Education Vol 6 No 2 (2024): Journal on Education: Volume 6 Nomor 2 Tahun 2024
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v6i2.5355

Abstract

Culinary not only fulfills human biological needs, but culinary is an ecological and historical reflection of a society. The socio-cultural values of a society are reflected in the regional culinary culture. This research aims to further examine junior high school students' interest in Betawi culinary culture in Bekasi. This research involved XYZ Middle School students in Bekasi Regency, with a research design using a post-test only nonequivalent control group design, which used two groups of students, namely female and male students, 30 each. The research results show that providing an interpretation of the cultural values contained in a culinary dish can indeed have an impact on teenagers, in this case junior high school students. Male students turned out to be more interested in Betawi culinary culture after being given understanding and interpretation than female students. In this way, including culture, especially culinary culture, in the school curriculum becomes one of the media in disseminating understanding of culinary culture to teenagers.
Pengabdian Masyarakat Dalam Pengelolaan Lahan Rumah Tangga Berbasis Tanaman Pangan Untari, Dhian Tyas
Nanggroe: Jurnal Pengabdian Cendikia Vol 3, No 1 (2024): April
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11100221

Abstract

Another basic need that humans must fulfill is shelter. According to several reference sources, a board is a place where you live, in this case a house, whether you own it, rent it or share it. Of these two terms, the basic needs of human life, it is interesting to dissect them. Based on this, this community service activity aims to provide education to the general public about opportunities for using land as a medium for growing food. This activity was carried out in residents of Cijengkol Village, Setu District - Bekasi.
Pengaruh Kualitas Produk, Persepsi Harga Dan Promosi Terhadap Keputusan Pembelian Di Shanii Konveksi Felixia Budiarti Ramadhani; Dhian Tyas Untari; Andrian Andrian
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 2 (2024): Mei : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i2.3465

Abstract

This research aims to determine the influence of product quality, price perception and promotion on purchasing decisions at Shanii Konveksi. This type of research is quantitative. The population in this research are employees, business partners and people who use Shanii Konveksi services. The sampling technique uses the Saturated Sampling technique. The sample in this study consisted of 78 respondents (47 business partners, 31 people who used services). Data collection technique by distributing questionnaires via Google Form. Hypothesis testing in this research uses Multiple Linear Regression analysis. The research subjects are business partners and service users of Shanii Konveksi. The results of this research show that the variables of product quality, price perception and promotion partially and simultaneously have a significant effect and have a positive influence on the Purchasing Decision variable.
Membangun Mimpi Perempuan Desa Sekarwangi Melalui Pelatihan UMKM Untari, Dhian Tyas; Hutahaean, Erik Saut H; Khasanah, Fata Nidaul
Jurnal Pengabdian kepada Masyarakat UBJ Vol. 6 No. 3 (2023): Special Issue (December 2023)
Publisher : Lembaga Penelitian Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/13yq4p16

Abstract

Through previous survey and observation activities, the main problems that can be identified are as follows; lack of understanding about how to form a business for women in Sekarwangi, Cibadak District, Sukabumi, lack of understanding regarding product development and lack of understanding regarding digital marketing. PKM activities involve several women in Sekarwangi Village, Cibadak District, Sukabumi. To achieve the activity objectives, several steps will be taken as follows; initial observations to inventory needs, provide training related to the formation of a business entity and prepare a marketing plan. Based on these activities, it can be concluded that women have their own positioning in the family economy. Empowering women means giving families access to improve the economic level and welfare of families at a micro level and society at a macro level. In this activity, input was also received that the community needs more help from academics and practitioners to develop the businesses they have been involved in and build new businesses, develop their ideas and abilities.
Pendampingan Identifikasi Potensi Untuk Membentuk Usaha Wisata Adventuring di Gunung Puntang Berdasarkan Community Base Hutahaean, Erik Saut H; Khasanah, Fata Nidaul; Untari, Dhian Tyas; Hidarsah, Ida; Fahrudin, Adi; Perdini, Tiara Anggita; Mulyanto, Erwan; Saputra, Farhan
Jurnal Pengabdian kepada Masyarakat UBJ Vol. 6 No. 3 (2023): Special Issue (December 2023)
Publisher : Lembaga Penelitian Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (329.802 KB) | DOI: 10.31599/qqk3n577

Abstract

Mount Puntang has a lot of potential to be used as a place for development and improvement of the quality of life of the people living around it. One of them is tourism potential. However, the situation on the ground raises several obstacles experienced by the community to develop tourism businesses. To be able to identify the need to overcome obstacles, three activities were designed in this activity. The activities carried out are knowledge transfer, focus group discussion, and field search. This activity involves the community who are activists in the maintenance and development of the potential of Mount Puntang from Cempaka Mulya village, Bandung Regency. The activists in question are activists of the puntang mountain brotherhood, puntang lestari cooperatives, and tourism observer communities. Through these three activities, results were obtained; Mount Puntang has unique potential that can be utilized for the improvement and development of people's lives. Adventuring tourism business is a positive field, however, it requires the establishment of institutional legality to be able to operate community-based tourism businessess.
Budidaya Sayur Melalui Kegiatan Pendampingan Sebagai Upaya Mewujudkan Program Ketahanan Pangan Khasanah, Fata Nidaul; Untari, Dhian Tyas; Susanto, Ibnu; Nurmanto, David
Jurnal Pengabdian kepada Masyarakat UBJ Vol. 6 No. 2 (2023): June 2023
Publisher : Lembaga Penelitian Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/6yva8w35

Abstract

One of the efforts to support the availability of food, especially vegetables as a provider of healthy family nutrition during a pandemic, is to use yards for the cultivation of various types of plants. One of the activities that can be done is to carry out vegetable cultivation activities. The partner of this activity is South Tambun village RT 04. The location of the partner has a yard but is felt to be less than optimal related to its utilization. The condition of the yard so far has not contributed to the fulfillment or support of daily needs. Furthermore, the yard so far, in addition to not contributing added value to the fulfillment of daily needs, also does not provide comfort and beauty. If the yard is arranged and empowered, it is expected to add aesthetic value and contribute to the needs of the community, especially vegetables for daily consumption. So that the arrangement and utilization of the yard as one solution that can contribute to daily needs, especially vegetables. The implementation of activities starts from counseling, training, mentoring and evaluation. Training begins with spreading vegetable seeds, followed by care and harvesting. Evaluation of activities related to enthusiasm and satisfaction from service activities that have been carried out reaches 92%.
Pendampingan dan Pemberdayaan Wanita Dalam Mengembangkan Digital Marketing Produk Kuliner Berbasis Mangrove Di Desa Pantai Mekar Satria, Budi; Untari, Dhian Tyas; Putri, Amelia; Anjani, Allisya Andrea; Natalia, Friska; Cantika, Marisa
Jurnal Pengabdian kepada Masyarakat UBJ Vol. 6 No. 1 (2023): January 2023
Publisher : Lembaga Penelitian Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/4sqdwc61

Abstract

Based on the results of initial observations conducted by the team in the PKK community in Pantai Mekar Village, there are at least 3 aspects of problems related to women's empowerment, namely: the majority of families in Pantai Mekar Village depend only on their husband's income, so it can be said that women in Pantai Mekar Village are less empowered Economically, Pantai Mekar Village is an area in Bekasi which has a fairly extensive mangrove forest. At present, mangrove products such as dodol mangrove, mangrove syrup and crispy crab have been created. It's just that currently the packaging is still very simple, so it can't compete with similar products on the market. Products that are very innovative at this time do not have a massive marketing system. The current marketing pattern is still very simple, it only includes bazaars which are sometimes held by the local government. On the other hand, a more modern marketing system is needed for the introduction and market penetration process. PKK Desa Pantai Mekar has tried to make culinary delights made from mangroves to be processed into syrup, dodol and jam. Currently, the Ubhara Jaya PKM Team and the Pantai Mekar Village PKK are also carrying out improvements in the production, marketing and licensing processes related to brands. It is hoped that Mangrove-based culinary can be a source of economic improvement for women in Pantai Mekar Village.
Co-Authors Ade Siantry Adi Fahrudin Adi Fahrudin Adinda Danty Pangestu Afifah, Yasfika Ely Nur Agus, Andi Adri Ahmad Syarif Ahmad Syarif Ahmad Syarif AJI, IBRAHIM Al Firatunnisa Nur Hanifah Alaidin Rapani Allisya Andrea Anjani Alyysia Alyysia Amelia Putri Ami Lestari Andi Nuraliyah Andrian Andrian Andrian Andrian Andrian ANISAH Anisya Nur Fadila Anjani, Allisya Andrea Ardini, Nyayu Maya Arif Yumanrdi Aulia Ambarwati Basuki Antariksa Basuki Antariksa, Basuki Budi Satria Budi Satria Budi Satria Budi Satria Budi Satria Budi Satria Bukhari, Eri Cantika, Marisa Chandra, Steve Febrian Chris Kuntadi Christian, Yonathan David Nurmanto David Nurmanto David Nurmanto Desyana Berliana Desyana Berliana Dewi Sri Wulandari Dhona Shahreza Dhoni Martein Didik Setiyadi Dudung Darusman Erik Saut H Hutahaean, Erik Saut H Erwan Mulyanto Euis Komalasari Fadilah Fadilah Fadilah Fakhrudin - Fata Nidaul Khasanah Fauziyah, Jihan Feby Lenny Ardiati Felixia Budiarti Ramadhani Ferdiansyah, Dony Fikri , Adi Wibowo Noor Fina Zahra Firdaus Hindra Hadi Saputro Firman Maulana Firman Maulana, Firman Friska Natalia Hadita Hamdi, Ferdiyan Handayani, Milda Hanifah Adilla Putri Hapzi Ali Hapzi, Hapzi Hardjito S. Darmojo Harnios Arief Harry Sudhana Heni Rohaeni Heni Rohaeni Hermalena Devi Hidarsah, Ida Humulhaer, Siti Ilman, La Iskandar Zulkarnaen Iskandar Zulkarnaen Istianingsih Istianingsih Iswiyati Kunti Iswiyati Kunti Joko Prihatno Joyosemito, Ibnu Susanto Juanda Juanda Juventiana Wahani Virgiyanti Kamal, Wafiq Fadlul Khoerur Rizky Khofifah, Siti Nur Kholipah, Putri Disty Komariah, Neng Siti Lusyana Widiyanti M. Umar Kelibia Mahfudlon Maria Wikantari Marisa Cantika Maulana, Wachid Mifta hul Zannah Mirella, Niffa Nadya Rizki Muchrodji Muchrodji Muhamad Azka Rivan Anshari Muhamad Ikbal Muhamad Syahiddin Muhammad Ali Mustofa Muhammad Firman Maulana Muhammad Yusuf Fito Pratama Putra Muis, Afifah Faiza Kamilah Mulyanto, Erwan Mustofa, Muhammad Ali Narpati, Bintang Natalia, Friska Navanti, Dovina Neng Siti Komariah Nicky Liane Yonatan Novalia Novalia Novita Wahyu Setyawati Nugra Aditiantara Nurhadi, Ahmad Nurmanto, David Nursal, M. Fadhli Nyayu Maya Ardini Nyayu Maya Ardini P Paryono Pandri Zulfikar Perdhana, Timorora Sandha Perdini, Tiara Anggita Peter Narotama Sunardi Pitoyo, Bayu Seno Prasojo Prasojo Prasojo Prasojo, Prasojo Putri Disty Kholipah Putri, Cory Kartika Ramadhani, Bianca Salikha Rani Pertiwi Rianto, M Richo Rianto, Muhammad Richo Rini Untari Rohana Ningsih Rosidin Rosidin Rosidin Rudy Rudy Saputra, Farhan Sarah Fadilah Sari, Rycha Kuwara Setiyawan, Agus Eko Siti Halimah Soehardi Soehardi Soehardi Soehardi Sri Mega Susanty Viadolorosa Ninu Sudhana, Hari Sudhana, Harry Sugeng Murdowo Sugeng Suroso SUGENG SUROSO, SUGENG Sukreni, Tulus Susi , Agustine Syahnan S Phalipi Thamrin, Djuni Tiara Anggita Perdini Tiara Yuliana Wanti Tiara Yuliana Wanti Timorora Sandha Perdhana Timorora Sandha Perdhana Timorora Sandha Perdhana Tito Wahyono Tri Widyastuti Tulus Sukreni Tulus Sukreni Tulus Sukreni Tulus Sukreni Vera Vera Wafi Arifin Wastam Wahyu Hidayat Widi Winarso Widi Winarso, Widi Widiyanti, Lusyana Wijayaningsih, Rini Wijayanti, Murti Wiky Rikamza Windasari, Shindy Yanuar Farida Wismayanti Yanuar Farida Wismayanti, Yanuar Farida Yunita, Tyna Zainal, Toyib Zulfikar , Pandri